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The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content.

Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up in Google Discover. The document was updated a few days ago, as Kenichi Suzuki first noticed, and Google has now officially announced the change.

Google Discover is the content feed that appears on Google’s mobile home page on the web and its apps. Discover feed are personalized based on users’ search history, interests, as well as topics and places they follow.

 

E-A-T gets mention. The main thing most SEOs noticed is that Google has mentioned “expertise, authoritativeness and trustworthiness” in the document: “Our automated systems surface content in Discover from sites that have many individual pages that demonstrate expertise, authoritativeness and trustworthiness (E-A-T). Those looking to improve E-A-T can consider some of the same questions we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.”

More optimization suggestions. Google also updated most of the other parts of the document to provide publishers guidance on the proper use of article titles, enabling high-quality large images and having timely, engaging content.

How to get your content in Google Discover. Google’s new guidance says to focus on these elements:

  • Having page titles that capture the essence of the content, but in a non-clickbait fashion.
  • Avoiding tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, images) to increase appeal, or by withholding crucial information required to understand what the content is about.
  • Avoiding tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.
  • Having content that’s timely for current interests, tells a story well, or provides unique insights.
  • Providing clear dates, bylines, information about authors, the publication, the publisher, company or network behind it, and contact information to better build trust and transparency with visitors.
  • Including compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images need to be at least 1200 px wide and enabled by the max-image-preview:large setting, or by using AMP. Avoid using a site logo as your image.

Why we care. Google Discover can send publishers immense traffic. It can also be a very unstable traffic source. These guidelines could help publishers garner more visibility on the Discover feed on a more consistent basis. Be sure to familiarize yourself with Google’s help document and guidance and hopefully your site can benefit from traffic via Google Discover.

[Source: This article was published in searchengineland.com By Barry Schwartz - Uploaded by the Association Member: Jason bourne] 

Categorized in Search Engine

HIGHLIGHTS

  • New Discover People feature rolling out to apps
  • Feature to be available on both Android and iOS apps
  • New feature encourages users to be friends with strangers

Facebook has started rolling out a new feature dubbed Discover People that will essentially try to connect you with those working at the same company, or are interested in the same event.

The feature will require users to update their profile before diving into a list of upcoming events to see who are likely to attend with focus on people who share the same city or employer. One of the biggest things about the new Discover People is it strictly recommends Facebook users who you are not friends with.

 

TechCrunch reports that the new Discover People feature could be used by the company to introduce business networking or even for dating aspects to the social network. The report says that the feature has started rolling out to users on Android and iOS but is yet to be rolled out to all users.

The report further adds that the new Discover People feature will be available under navigation section below options such as Friends, Events, Groups, and Nearby Places among other. It points that the section is regularly used by Facebook for testing various features. Last year, Facebook tested a feature on its app that pointed nearest free Wi-Fi on a map and it was listed under the navigation section. The feature was reportedly available to a very small number of mobile app users.

facebook discover people facebook

Photo Credit: TechCrunch

In the Discover People section, users are shown a list of events for which they've shown interest, been invited, or plan to attend. Here, users are shown a list of events with the headings "People going to [Event Name]", and tapping on these shows profiles of people instead of showing the event details. Users will be also allowed to scroll though already elapsed events which are also listed in the section.

The report points out that "none of the sections will show you the profiles of those you've already friended on Facebook" further stressing that the feature is intended to find new friends on the social platform. Facebook has confirmed that the profiles will only show public information in the Discover People section.

 

A Facebook spokesperson told TechCrunch, "Too often, it's hard to learn more about people around you, whether it is upon starting a new job, joining a new group, deciding if you want to attend an event, or moving to a new place. To make it easier, we're starting to roll out a new bookmark in the More menu called 'Discover People' that can help you discover more about people you have things in common with by browsing through profile cards of people in your community."

Author : Ketan Pratap

Source : http://gadgets.ndtv.com/social-networking/news/facebooks-new-discover-people-feature-aims-to-connect-people-who-arent-already-friends-1655295

Categorized in Social

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