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Facial recognition technology is a pretty amazing thing. It can be used in a variety of applications, from identifying Uber drivers, to tagging friends on Facebook, to paying for goods on Amazon (eventually). Now, its use has inevitably spread to that most common of internet pastimes: porn.

Belgian site Megacams.me, which calls itself a “live sex search engine,” has introduced what’s claimed to be the first ever “sex doppelgänger” feature. It involves desperate customers sending in a photo of a fantasy partner – co-worker, movie star, unsuspecting neighbor – and the software finding a camgirl from the 180,000 available who looks like the person in the picture.

“This way,” says Megacams, “it feels like you are having live sex with the person in your picture.” The system requires a front on photograph of the subject - not easy when you're taking it from a bush 20 feet away.

TechCrunch tested the system and the best match it found was rated at just 47 percent likeness. So you may have to squint a bit to feel like you’re interacting with the secret object of your affections/stalking target.

Considering how it’s being used, Megacams isn’t willing to reveal which facial recognition software is powering the process, though TechCrunch believes it to be Microsoft’s Cognitive Services. Formerly called Project Oxford, the technology appears in the Redmond firm’s popular “Guess your age” and “Guess your emotion” tools.

Microsoft’s API gives developers 30,000 free searches a month, after that it’s $1.50 for every 1000 lookups.

 

Megacams denied that the feature was creepy. "People are watching their girl next door all the time," spokesperson Eddy L told The Verge. "If they don't use this tool they click and click forever until they find the doppelgänger in porn. We just give them the tools right now to make that search easier."

The site says that uploaded photos are deleted as soon as the search has been performed.

Facial recognition technology may offer amazing ways to enhance out lives but, like the Russian privacy nightmare FindFace, most people would agree that this isn’t one of them.

Source : http://www.techspot.com

Categorized in Search Engine

A month ago it was announced that WhatsApp will soon share the mobile number and call information of their users with Facebook. That way it is easier for advertisers to advertise within the app. However, now you have one more day to prevent this.

 

For those who uses the messenger app daily, the deadline is today. Until then, you can ensure that a part of your data is not used by Facebook.

TO PREVENT YOUR DATA TO BE SHARED

  • Go to the heading “Settings”
  • Click on “Account” and
  • You can turn off the ‘Share my info’ option.

whatsapp information sharing with facebook

whatsapp information sharing

whatsapp opt out

WhatsApp users were given exactly 30 days’ time to do this.

 

However, it is not so that Facebook will now receive no WhatsApp data from you. The two companies will still share information with each other in order to “improve the infrastructure”.

Source : http://thetechnews.com/

Categorized in Internet Privacy

While Google remains the most important and dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sources of traffic. Emerging search sites like SkyNet, Pinterest, Yelp, YouTube or Facebook imply that whether it is the artificial intelligence of RankBrain or organic searches, quality content and solid site architecture still count for a lot.

Content matters most

While RankBrain helps Google match results to searches better by seeing what pages are actually being consumed — regardless of page rank or authority, other factors like video, privacy, spam, and mobile devices are also changing the face of search. The Content Marketing Institute's recent lecture by founder and former CEO of Moz, Rand Fishkin noted a series of major themes driving search today.

With Google as the dominant search engine in the world, it will continue to drive what and how marketers approach SEO, Fishkin notes.

While Google is more focused on searchers, not marketers, the onus is on marketers to get more in touch with who their ideal visitors are. Learn what they want so they can reach out to them using the right content, terms, and expressions that meet their needs, not the needs of the company.

In other words, make user experience the cornerstone of the companies SEO efforts by generating content ten times better than the competition and Google will respond in kind.

 

Visuals improve rankings

Visuals help as well since Google is now ranking images, the expert suggests. The idea is to be on the right platform for the search engine results page (SERP) that matter most. So, for video: YouTube, Facebook, and Vimeo; for e-commerce: Google shopping, Amazon, Etsy, and eBay; for apps: iTunes and Google Play, etc. Google is getting really good at matching searcher intent to returns (type in "circle of big rocks" and you get Stonehenge, for example).

Increasingly, Google is matching searcher intent to returns. This is good for users but not so much for marketers.

Intent makes direct keyword matching less of a competitive advantage so marketers now try to rank across the pantheon of terms and keyword strings searchers will likely use to find them. Also, how the keywords are used on a website's pages matter. So context counts even more than ever.

Google+ in decline, watch Twitter

The demise of Google+ is clear, Fishkin notes, and Twitter has replaced Google+ as Google's primary social result. Initially, Google defined the service as a social network, but when it didn’t work, the company referred to it as “a social layer across all of Google’s services.” Apparently, the social foundation of Google+ is problematic. Google just pushed (almost forcefully) the creation of a Google+ account in order to use other products and services such as when publishing a comment in YouTube. Marketers should be paying closer attention to how Twitter influences the keywords and SERPs they care about: engagement and "recency" govern Google's display of Tweets, for example, so use these two insights to one advantage, he suggests.

Determining SERPs

Basically, a good search engine results page (SERP) today means that searchers don't bounce from their first choice, but according to Google's own engineers, they don't fully understand what is going on. In the future, it may be that thousands or even millions of algorithms will determine SERPs.

 

For marketers this means focusing resources on pages that are performing well and even hiding pages with high bounce rates from Google so the whole website performs better. "For marketers, big things include focusing on signal-to-noise so bad pages on ones site aren't going to drag down the whole site," said Fishkin.

Source : http://www.thedrum.com/news/2016/09/14/google-still-rules-search-youtube-and-facebook-emerging-well

Categorized in Search Engine

It's no secret that Google and Facebook have taken over the world. Their domination of digital advertising still might come as a bit of a shock, though: Google and Facebook currently take a whopping 85 cents of every new dollar spent on online advertising.

The remaining 15 cents gets split between the rest of the digital media world.

What's the reason for this imbalance? Will things ever change? Learn all about itIGNITION 2016, Business Insider's upcoming flagship conference.

We'll get an overview of Google from expert Danny Sullivan, founding editor of Search Engine Land, and the lowdown on Facebook from expert Mark Mahaney, top internet analyst at RBC Capital. They will tell us everything we need to know about these two tech companies' domination of digital advertising. This is a crucial topic, as the field of digital media continues to become more crowded and competitive.

This is just one reason that IGNITION 2016 is shaping up to be the perfect opportunity to peer into the future of technology and media. Grab your tickets now to see innovative speakers like Cisco CEO Chuck Robbins, IBM Watson General Manager David Kenny, and Tencent's SY Lau. Business Insider is bringing them all together from December 5-7 at the Time Warner Center in New York City.

 

 

Don't miss your chance to attend this event – sign up today before tickets sell out!

Mon, Dec 5, 2016 5:00 p.m. - Wed, Dec 7, 2016 7:00 p.m.Time Warner Center- 10 On The Park, 60 Columbus Circle, New York, NY 10019
TICKET TYPE
TICKETS
FEESQTY
IGNITION: Future of Digital
$3995.00
$0.00
Duo Ticket- 2 tickets - 10% discount
$3595.50
$0.00
Group Rate - 3+ tickets - 20% discount
$3196.00
$0.00

 

Categorized in Search Engine

Brands grapple daily with the best social media marketing strategy for their objectives. As technology and audience preferences change, achieving successful marketing transformation is like trying to hit a moving target.

Creating compelling and effective content for today’s social media landscape isn’t always easy, but Facebook and Google have been working hard lately to determine what audiences want in their news feeds, their search results, and even their advertisements. The brands’ research was aimed at increasing their own ad revenue, but enterprise marketers can also benefit tremendously from their findings. Here are the highlights

Learn the Meaning of Quality

Facebook launched a beta program that allowed some of its users to rate the quality of content in their News Feeds, and the criteria was how informative the content was. The aim of this metric and experiment was to eliminate misleading “clickbait” from the user experience—thus reducing the amount of times users clicked out of their News Feeds only to be disappointed by what they found. Facebook seeks to eliminate such content while focusing on posts shared by friends and family, as opposed to brands or celebrity personalities, which has only upped the ante for brands’ content teams. Now, more than ever, content must be compelling enough to stand on its own instead of relying on catchy headlines or brand status updates.

 

But what makes a piece of content compelling? To get to the bottom of that question, Facebook developed its Feed Quality program, which involves a huge panel of users who, according to USA Today, rate posts in their News Feeds on a scale of one (“really not informative”) to five (“really informative”). USA Today reported:

The Feed Quality Program surveys the opinions of tens of thousands of people a day, Facebook says. From there, Facebook developed a methodology—a ranking signal combined with how relevant the story might be to you personally—to predict which of the posts would most interest individual users, taking into account their relationship to the person or publisher and what they typically choose to click on, comment on, or share.

coffee ipad

Stay Relevant

Google recently released its Search Quality Rating Guidelines document in its entirety, which fully explains the methods behind the search giant’s madness. While poring through its 160 pages might not directly lead to marketing transformation within your business, the transparency and key takeaways both help us understand what it takes to remain relevant in News Feeds and search results alike.

 

As we already know, Google likes to see that websites are authoritative and trustworthy, and high-quality, frequently shared content goes a long way towards creating an internet “paper trail” that demonstrates those very things. Just like Facebook tweaked its algorithms to favor content that’s shared by friends, Google views cross-links and shares by real, active users as endorsements for a page’s quality.

To stay relevant, brands need to create high-quality, shareable content that real people find valuable and want to show their friends. That will show Google that your webpage is worth displaying when people are searching for a topic you’re an expert in. This might sound like SEO 101, but in the ever-changing landscape of social network algorithms, revamped search engines, and social media marketing strategies, it’s important to identify exactly how things are working today. The good news? It’s not as mysterious as it might seem.

Learn from the Best

We’re witnessing a major pivot in the internet marketing timeline. Buzzfeed built a billion-dollar business starting with clickbait titles and listicles, but it has since upgraded its business model to become a diverse and credible media outlet. Brands that once saw success by emulating the headline-heavy, substance-light content that Buzzfeed employed are now realizing that as algorithms and audiences alike get wise to their ways, the quality of their content is more important than ever. And even though Facebook and Google’s experiments were both aimed at making quotidian user experience better in hopes of keeping eyeballs on their pages longer (all the better to sell you ads, my reader), we also know how people really feel about interrupt advertising. If your social media marketing strategy still revolves around branded pages or purchased bandwidth, it may be time to reevaluate and take a hint from the internet’s heaviest hitters.

There’s no question that Facebook and Google influence the tides of the internet as powerfully as the moon moves our oceans—so learning from their revamped algorithms and rating systems is a great way to position your brand’s content for success. While that might sound like it requires an alchemical understanding of some computer hidden deep in Silicon Valley, it’s actually much simpler. Write high-quality content that people you know might like to read and share, and the results will follow.

 

If there’s anything we can learn from the Feed Quality program and Search Quality Rating Guidelines, it’s that Facebook and Google are just trying to make their computers better at understanding what people actually want to see. So don’t stress about pleasing computers—focus on pleasing people, and the results will speak for themselves.

Source : http://www.skyword.com/contentstandard/creativity/the-latest-social-media-marketing-lessons-from-facebook-and-google-algorithms/

New rules that give the FCC more power to regulate the internet were upheld by a court Tuesday, marking a victory for the Obama administration over the major telecom companies. 
The rules, known in the industry as net neutrality, were put into effect a year ago by the Federal Communication Commission. They prohibit internet providers, such as Verizon (VZTech30),Comcast (CMCSA) and AT&T (TTech30), from charging for so-called fast lanes that could be used by content companies that use a great deal of bandwidth, such as Netflix (NFLXTech30),Google (GOOG) and Facebook (FBTech30).

"After a decade of debate and legal battles, today's ruling affirms the FCC's ability to enforce the strongest possible internet protections -- both on fixed and mobile networks -- that will ensure the internet remains open, now and in the future," said FCC Chairman Tom Wheeler.

 

But the telecoms indicated this isn't the end of the legal battle.

"We have always expected this issue to be decided by the Supreme Court, and we look forward to participating in that appeal," said David McAtee, AT&T general counsel.

The FCC passed the rules in early 2015 on a party line vote, with three Democrats commissioners voting in favor and two Republican commissioners voting no.

"I continue to believe that these regulations are unlawful," said Ajit Pai, one of Rebublicans. "The FCC's regulations are unnecessary and counterproductive."

 

The Court of Appeals in Washington D.C. split 2-1 in its decision upholding the rule. The majority decision agreed with the FCC's stance that, without the rules, there would be "a threat to internet openness...that would ultimately inhibit the speed and extent of future broadband deployment."

But in his dissent, Judge Stephen Williams worried that the rules will make it harder for new or relatively small firms to compete. He worried that it will lead to a "incurable monopoly" in which broadband service will be dominated by today's large, established players.

Source  : http://money.cnn.com/2016/06/14/technology/net-neutrality-fcc-court-of-appeal/index.html

Categorized in Internet Technology

 

THE SAGA OF Facebook Trending Topics never seems to end—and it drives us nuts.

First, Gizmodo said that biased human curators hired by Facebook—not just automated algorithms—were deciding what news stories showed up as Trending Topics on the company’s social network, before sprucing them up with fresh headlines and descriptions. Then a US Senator demanded an explanation from Facebook because Gizmodo said those biased humans were suppressing conservative stories. So, eventually, Facebook jettisoned the human curators so that Trending Topics would be “more automated.” Then people complained that the more algorithmically driven system chose a fake story about Fox News anchor Megyn Kelly as a Trending Topic.

Don’t get us wrong. The Facebook Trending Topics deserve scrutiny. They’re a prominent source of news on a social network that serves over 1.7 billion people. But one important issue was lost among all the weird twists and turns—and the weird way the tech press covered those twists and turns. What everyone seems incapable of realizing is that everything on the Internet is run by a mix of automation and humanity. That’s just how things work. And here’s the key problem: prior to Gizmodo’s piece, Facebook seemed to imply that Trending Topics was just a transparent looking glass into what was most popular on the social network.

Yes, everything on the Internet is a mix of the human and inhuman. Automated algorithms play a very big role in some services, like, say, the Google Search Engine. But humans play a role in these services too. Humans whitelist and blacklist sites on the Google Search Engine. They make what you might think of as manual decisions, in part because today’s algorithms are so flawed. What’s more—and this is just stating what should be obvious—humans write the algorithms. That’s not insignificant. What it means is that algorithms carry human biases. They carry the biases of the people who write them and the companies those people work for. Algorithms drive the Google Search Engine, but the European Union is still investigating whether Google—meaning: the humans at Google—instilled this search engine with a bias in favor of other Google services and against competing services.

“We have to let go of the idea that there are no humans,” says Tarleton Gillespie, a principal researcher at Microsoft Research who focuses on the impact of social media on public discourse. That’s worth remembering when you think about the Facebook Trending Topics. Heck, it’s worth repeating over and over and over again.

 

Facebook’s ‘Crappy’ Algorithm

Jonathan Koren worked on the technology behind the Facebook Trending Topics. The bottom line, says the former Facebook engineer, is that the algorithm is “crappy.” As he puts it, this automated system “finds ‘lunch’ every day at noon.” That’s not the indictment you may think it is. The truth is that so many of today’s computer algorithms are crappy—though companies and coders are always working to improve them. And because they’re crappy, they need help from humans.

That’s why Facebook hired those news curators. “Identifying true news versus satire and outright fabrication is hard—something computers don’t do well,” Koren says. “If you want to ship a product today, you hire some curators and the problem goes away. Otherwise, you fund a research project that may or may not meet human equivalence, and you don’t have a product until it does.” This is a natural thing for Facebook or any other Internet company to do. For years, Facebook, Twitter, and other social networks used humans to remove or flag lewd and horrific content on their platforms.

So, Koren and about five or six other engineers ran a Trending Topics algorithm at Facebook headquarters in Menlo Park, California, and across the country in New York, news curators filtered and edited the algorithm’s output. According to Gizmodo, they also “injected” stories that in some cases weren’t trending at all. (A leaked document obtained by The Guardian, however, showed Facebook guidelines said a topic had to appear in at least one tool before it could be considered for the Trending module.) The setup made sense, though Koren says he privately thought that the humans involved were overqualified. “It always struck me as a waste to have people with real journalism degrees essentially surfing the web,” he says.

Trending versus ‘Trending’

When it looked like Gizmodo’s story was finally blowing over, Facebook got rid of its journalist news curators—then it promptly had to deal with the fake Megyn Kelly story. People blamed the more algorithmically driven system, but Facebook said all along that humans would still play a role—and they did. A human working for Facebook still approved the hoax topic over that weekend, something many people probably don’t realize. But they were outraged that Facebook’s review system, now without a single journalist employed, let a fake story slip through.

 

 

Koren says the whole thing was “a bit overblown.” And that’s an understatement. From where he was sitting, “there wasn’t someone within the company going ‘bwahaha’ and killing conservative news stories.” But even if there was an anti-conservative bias, this is the kind of thing that happens on any web service, whether it’s Google or Amazon or The New York Times or WIRED. That’s because humans are biased. And that means companies are biased too. Don’t buy the argument? Well, some people want fake stories about Megyn Kelly, just because they’re what everyone is talking about or just because they’re funny.

The issue is whether Facebook misrepresented Trending Topics. Prior to the Gizmodo article, a Facebook help page read: “Trending shows you topics that have recently become popular on Facebook. The topics you see are based on a number of factors including engagement, timeliness, Pages you’ve liked, and your location.” It didn’t mention curators or the possibility that the system allowed a story to be added manually. We could deconstruct the language on that help page. But that’s seems silly. Algorithms don’t exist in a vacuum. They require humans. Besides, Facebook has now changed the description. “Our team is responsible for reviewing trending topics to ensure that they reflect real world events,” it says.

What we will say is that Facebook—like everyone else—needs to be more aware of the realities at work here. Koren says that Facebook’s relationship to the broader issues behind Trending Topics was characterized by a kind of “benign obliviousness.” It was just focused on making its product better. The folks building the algorithm didn’t really talk to the curators in New York. Well, however benign its obliviousness may be, Facebook shouldn’t be oblivious. Given its power to influence our society, it should work to ensure that people understand how its services work and, indeed, that they understand how the Internet works.

What’s important here is getting the world to realize that human intervention is status quo on the Internet, and Facebook is responsible for the misconceptions that persist. But so is Google—especially Google. And so is the tech press. They’ve spent years feeding the notion that the Internet is entirely automated. Though it doesn’t operate that way, people want it to. When someone implies that it does, people are apt to believe that it does. “There’s a desire to treat algorithms as if they’re standalone technical objects, because they offer us this sense of finally not having to worry about human subjectivity, error, or personal bias—things we’ve worried about for years,” says Gillespie.

 

 

Humans Forever

Sorry, folks, algorithms don’t give us that. Certainly, algorithms are getting better. With the rise of deep neural networks—artificially intelligent systems that learn tasks by analyzing vast amounts of data—humans are playing a smaller role in what algorithms ultimately deliver. But they still play a role. They build the neural networks. They decide what data the neural nets train on. They still decide when to whitelist and blacklist. Neural nets work alongside so many other services.

Besides, deep neural networks only work well in certain situations—at least today. They can recognize photos. They can identify spoken words. They help choose search results on Google. But they can’t run the entire Google search engine. And they can’t run the Trending Topics on Facebook. Like Google, Facebook is at the forefront of deep learning research. If it could off-load Trending Topics onto a neural net, it would.

But the bigger point is that even neural nets carry human biases. All algorithms do. Sure, you can build an algorithm that generates Trending Topics solely based on the traffic stories are getting. But then people would complain because it would turn up fake stories about Megyn Kelly. You have to filter the stream. And once you start to filter the stream, you make human judgments—whether humans are manually editing material or not. The tech press (including WIRED) is clamoring for Twitter to deal with harassment on its social network. If it does, it can use humans to intervene, build algorithms, or use a combination of both. But one thing is certain: those algorithms will carry bias. After all: What is harassment? There is no mathematical answer.

Like Twitter, Facebook is a powerful thing. It has a responsibility to think long and hard about what it shows and what it doesn’t show. It must answer to widespread public complaints about the choices it makes. It must be open and honest about how it makes these choices. But this humans versus algorithms debate is a bit ridiculous. “We’ll never get away from the bias question,” Gillespie says. “We just bury them inside of systems, but apply it much more widely, and at much bigger scale.”

Source : http://www.wired.com/2016/09/facebook-trending-humans-versus-algorithms/

 

Categorized in Search Engine

Facebook’s advertising revenue skyrocketed to $6.2 billion, an amazing 63 percent increase compared to the same quarter last year, the companyreported today. Facebook’s total Q2 2016 revenue hit $6.44 billion.

Mobile was the biggest driver of Facebook’s advertising revenue, accounting for about 84 percent of that $6.2 billion. Last year, mobile ads accounted for 76 percent of its ad revenue.

Elsewhere, Facebook announced that it now has 1.7 billion monthly active users, an increase over 15 percent over last year. Mobile monthly active users reached 1.57 billion, up 20 percent year-over-year.

Daily active users also grew – to 1.13 billion, an increase of 17 percent. Mobile daily active users reached 1.03 billion, 22 percent higher than last year.

Facebook average revenue per user Q2 2016

Facebook is also making more revenue per user than at any point in its history. Worldwide in Q2, Facebook brought in $3.82 per user through adverting, a 38 percent increase over Q2 of 2015; in the U.S. and Canada, that amount was $13.74.

In the ultimate humblebrag, Facebook CEO Mark Zuckerberg called it a “good quarter.” Yeah. Actually, it was Facebook’s best quarter ever.

Zuckerberg also said he’s pleased with Facebook’s progress with video. However, the social network provided no specific numbers on video revenue.

On Facebook’s earning call, COO Sheryl Sandberg said advertiser demand is increasing all around, especially from brand marketers.

This is in stark comparison to just a day earlier when Twitter reported weak advertising demand, thanks to Facebook and growing social networks like Snapchat (which now has 150 million daily active users) and Instagram (which now has 500 million users).

 

Source : https://www.searchenginejournal.com/facebook-revenue-q2-2016/169443/

There is no question about it that social media is changing faster than we can ever imagine. If you utilize social media for business, then you would do well to pay attention to 10 unexpected social media statistics, figures and facts and how it will change your perspective of social media.

Rethink Your Social Strategy Based on Social Media Facts and Figures

There are various facts and figures coming from prominent social media giants such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, Twitter, etc that will have your head spinning. Not only that, it will forever change the way you think about these platforms and the impact it will have on your bottom line should you utilize them effectively. Let’s take a look.

1. Twitter, Google Plus and Facebook managed to attract a large number of older users who fall under the 45 to 64 year age bracket. Twitter comes out top as it is growing a lot faster when it comes to users aged between 55 to 64 years old. It goes to show that you should not just focus your content on younger users.

2. Another surprising fact worthy of mentioning is that Facebook has over 700 million active mobile users and counting. Did you know that more than 80 percent of Facebook users are situated outside Canada and the U.S? What is more, up to 75 percent of marketers think they know what consumers want, but only 35 percent of these actually asked their buyers.

 

3. While Facebook holds the number one spot, Google Plus claimed its spot as the second most popular social network and it keeps growing. The last update showed that Google Plus have over 300 million monthly users. Google Plus managed to get more and more people interested as they are curious how it all works out.

4. It is crazy to think that most smartphone users aged between 18 to 44 spend close to 40 minutes each day connecting to Facebook of which most of their time is being utilized browsing news feeds. This is a wake up call for business owners to ensure their content displays properly on smaller screens. Besides, more than 4 billion people access social media via their mobile devices.

5. LinkedIn as the biggest professional network reached just over 330 million users of which 107 million happen to be from the USA. What is more, LinkedIn caters for 200 countries and is available in 20 languages if not more. The average user spends close to 20 minutes on LinkedIn. The number of pageviews reached in excess of 28 billion. Best of all, every second, two new users join this social media powerhouse. Were you aware that up to 42 percent if not more, of LinkedIn visits originate from mobile devices?

6. It’s been said that men predominantly use Google Plus, while women prefer Pinterest. Statistics have shown that up to 80 percent of Pinterest users are women, which may be the case due to food being the main category discussed. While close to 70 percent register Google Plus users are men. Pinterest is now more than 70 million plus strong and just over 23 percent use it at least once a day.

7. YouTube that is now owned by Google happens to be the second largest search engine as more than one billion visitors frequent this site. They boast over 100 hours of uploaded videos per minute. It is madness to think that more than 6 billion hours of video are being watched on a monthly basis. Business owners might be surprised to find that over 40 percent of YouTube traffic originates from mobile users. Did you know that as much as 1 billion mobile video views are being reported by YouTube?

8. Do not underestimate the power of blogs in terms of its ability to strengthen social media reach as more than 12 million users engage in blogging via prominent social networks. After all, businesses who uses blogs manage to generate 67 percent more leads than their rivals. This is why over 23 percent of marketers are investing in social media and blogging. By doing so business owners who blog at least 15 times a month generate five times as much traffic than those who do not bother to blog at all.

9. Instagram boasts that more than 20 billion photos have been uploaded to date. It sure is interesting to learn that one and a half million Instagram users are based in Thailand. As much as 50 million people signed up in the last 6 months. In addition, Instagram ensures that users receive over one billion like each day. They are now just over 200 million strong and counting. Furthermore, close to 25 percent of Instagram users are teenagers.

10. Twitter is a very popular medium for bridging the gap between social media and mass media. Television broadcasters are using Twitter to attract comments and feedback on their shows. What makes it so powerful is its simplicity, news breaking capability and feeds done in real time. They average at around 288 plus million active users according to Global Web Index. It’s been reported that they have well over 500 million registered users. Interestingly, China has the most users on Twitter. Eighty percent of Twitter users access the social media network from their mobile phones. Moving forward, Twitter is one to be watched as it is grabbing more customers than ever before.
Whether you like it or not, these social media statistics, figures and facts reveal how important it is to rethink your social media business strategies. It is even stated that social media tops porn as it is now the number one pass time for many.

 

It is a fact that social media is worth its weight in gold. Social media is not just a passing fad or phase as it continues to grow and newer and better platforms crop up all the time. Therefore, putting an effort into your social media strategies will go a long way to put you on top of your game. It is considered the smart way of doing business. This is why many business owners should make it their business to make use of the 10 unexpected social media statistics, figures and facts mentioned to position themselves in front of a lucrative market.

Source : http://www.toptensocialmedia.com/social-media-social-metrics/how-10-unexpected-social-media-statistics-figures-and-facts-will-change-your-outlook-on-social-media/

Because of the way the internet has changed the way we communicate and interact with one another on so many levels; it’s become necessary to explore the pros and cons of social media and its effects on our society.

The Pros

1-Increased criminal prosecution because of social media

The NYC police department began using Twitter back in 2011 to track criminals foolish enough to brag about their crimes online. When the Vancouver Canucks lost the Stanley Cup in 2011, their Vancouver fans took to the streets and rioted, but local authorities used social media to track and tag the people involved, and they caught people who were stealing during the riot.

2-Social networking creates new social connections

Statistics show that 70% of adults have used social media sites to connect with relatives in other states, and 57% of teens have reported making new friendships on social media sites.

3-Students are doing better in school

This is an interesting statistic about the pros and cons of social media and its effect on students doing well in school. Students with internet access at a rate of 50% have reported using social networking sites to discuss school work, and another 59% talk about instructive topics.

 

4-Better quality of life

If you want to talk about the pros and cons of social media, take a close look at all the support groups on Facebook. Members of these groups discuss their health conditions, share important information, and resources relevant to their conditions while creating strong support networks.

5-Social media as a source of employment

Job sourcing has gone modern thanks to social media. Sites such as LinkedIn are a major resource that 89% of job recruiters take advantage of when looking to hire potential employees.

Now let’s take a look at the Cons of social media

1-Social media and the news

Much of the news information that people read about comes from social media websites, and that figure estimate is around 27.8 %. This figure ranks just under print newspapers at 28.8%, greater than radio’s figure of 18.8% and far outpaces the figure for other print publications at just 6%.

2-Too much misinformation

With the advent of the web, people started to create their own websites and blogs. While many of those blogs were just basic diaries, a few of them were about topics like health and politics while others were how to blogs.

Many blogs have turned into rumor mills, spreading misinformation that people tend to believe just because it’s on the web.

Rumors about hurricane Sandy and gunfights in other countries like Mexico have been picked up by reliable news services, and this misinformation has been shared without the proper vetting of the sources providing the information.

3-Pupils spending too much time on social media sites have lower academic grades

Here is another argument about the pros and cons of social media as it pertains to students. Statistics show that pupils using social media too often tend to have GPA’s of 3.06 compared to GPA’s of 3.82 for pupils who don’t use social media.

An even scarier fact is that students who use social media tend to score 20 % lower on their test scores then their counterparts.

 

4-Social media sites to blame for lost productivity

Social media platforms like Facebook and Twitter are a direct cause for lost productivity at the workplace. In a survey 36 % of people said that social networking was the biggest waste of time in comparison to activities like fantasy football, shopping, and watching television.

5-Social media is the cause for less face to face communication

One last discussion about the pros and cons of social media is a lack of one on one communication. In a 2012 study families who reported spending less time with one another rose from a level of 8% in 2000 to 32% in 2011.

The study also reported that 32 % of the people in the survey either were texting or were on social media sites instead of communicating with each other during family gatherings.

Source : http://www.toptensocialmedia.com/social-media-social-buzz/10-pros-and-cons-of-social-media/

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