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Pipl has raised $19 million from IGP. Founder and CEO Matthew Hertz tells "Globes" about the search engine's ability to find people.

On November 15, 2016, the Detroit Police Department was notified that Savannah Rayford, an 11 month-old baby suffering from life-threatening anemia, had been kidnapped. The kidnapper was known: Marquita Dupree, her biological mother, who was deprived of custody because of her mental state. Dupree got on line to see the doctor to whom Savannah's adoptive mother had taken him, and took advantage of the car stopping on the return journey to grab the infant and escape.

The Detroit police were in a race against the clock. The main clue for finding the mother quickly was the mobile telephone number that she used from time to time, but it was not registered in her name. The police investigators fed the number into Thomson Reuters Clear online investigative computer program, and located several addresses linked to the owner of the telephone number. The mother and baby were found within a few hours at one of these addresses.

The event in Detroit is one of many that has made Clear very popular with the FBI, many US police units, the tax authorities, and other government agencies. Feeding an item of information into the program, such as a telephone number, accesses a full portrait of the person linked to it: residential addresses, e-mail addresses, businesses, relatives, social network profiles, and criminal records. In 2015, the program helped bring about the arrest of a former member of the armed forces who threatened to shoot up a school in San Bernardino, California, and a wanted sex offender in Vermont was caught by using the program.

US law enforcement authorities are probably unaware that a large proportion of Clear's database was created in the Petah Tikva industrial zone at a company named Pipl. Company founder and CEO Matthew Hertz have taken great care to stay under the radar since founding the company in 2005. "I like anonymity," he explains in his first Israeli media interview.

"I agreed to this interview only because I realized that the company is paying a price for its anonymity. Most of our customers in Israel didn't know that we were here before they started working with us. Now that we are trying to recruit employees here in competition with companies like Google and Facebook, we need people to know who and what we are; otherwise, it will be hard for us."

"Google doesn't know how to find people"

Anyone who has tried using Google to search for particulars about another person through a telephone number or e-mail address knows how useless the effort is. Hertz spotted this weak point already in 2005 and decided to build a search engine that would do more thorough work. He was only 27 years old at the time but was already an experienced entrepreneur who had sold two companies. "This was a difficult development project. I took my time at first. After two exits, I thought that I would work part-time - only 30% - but it quickly became interesting, and since then, I have been working time and a half."

Pipl's main asset is a focused identities search engine that has generated profiles to date for over three billion people with some online presence. In addition to the information gathered from open online sources, the profiles are enriched with billions of information items from offline sources, such as telephone directories and lists of professionals. "We thought that we would make a depth engine for everything that Google doesn't find, but we very quickly realized that the product was excellent mainly in finding people. We were far beyond the technology that people expected at the time, and we found things that no other engine found. Google has made no progress in this area, called deep web, or in searching for people, for the past 10 years. You will never be able to get such profiles on Google."

The beginning was modest. "We started as three people, and simply sat down and concentrated on development. Once we came out with the product, we very rapidly reached millions of users. We didn't spend a shekel on marketing, but there was exposure through TechCrunch, and things spread by word of mouth. In late 2007, less than a year after we came out with the product, we were breaking even financially. It turned out it not only worked, but that a lot of people wanted it, and as soon as you have five million users, advertisements generate a significant amount of money," Hertz recalls.

Over the years, the company continued to attract relatively little public interest. Pipl yesterday announced that it had completed a $19 million financing round from the Israel Growth Partners (IGP) fund, which invests in companies with at least $10 million in revenue. Following this investment, IGP general partner Moshe Lichtman and partner Assaf Harel will join Pipl's board of directors. This is the first substantial investment in Pipl, which Hertz has financing almost by himself to date, with a little help from family members. Hertz plans to leverage the money raised in order to increase the number of the company's customers from 1,000 to 5,000 this year, and to diversify its products. As of now, Pipl has 75 employees in its development center in Petah Tikva and 30 more in Idaho, where Piple is incorporated for tax reasons. Hertz, who still interviews every new employee, plans to reach 300 employees within a year and close to 1,000 within two or three years.

"How we discovered jewelry fraud"

Like other companies in its sector, Piple's model raises quite a few troublesome questions about privacy. Not everyone wants strangers to know where they live, their telephone number, and their children's names, even if this information is circulating on the web. The combination of such databases with government agencies, despite its contribution to crime prevention, is likely to make people shudder. Many people are unaware of the existence of Pipl and services of this type, and in the post-Edward Snowden era, with Facebook and Google having to deal with the question of their effect on privacy, Pipl's product may be effective, but it is also causing alarm.

Hertz, of course, tries to soothe the criticism. He says that he has refrained from selling advanced functions of systems to dictatorial regimes, carefully selects his company's business customers in order to prevent misuse, and adds that the company refrains from displaying especially sensitive information, such as criminal records that do not appear on the Internet. "We're very aware of the fact that despite all the open sources, in the end, this is information about people, and there has to control over it. If someone wants to remove information, we'll do it, for example, to disconnect a Facebook account from his profile. We explain, however, that such removal has a price. If a risk management company or a company that wants to prevent financial fraud uses our services, certain deals you make are liable not to pass," he warns.

"Globes": How many people ask you to remove information?

Hertz: "Maybe 10 a day."

Up until 2014, the company generated most of its revenue from the version of its search engine open for public use, which includes only basic profiles. Since then, however, it has accumulated nearly 1,000 business customers that generate over 95% of its revenue. The customers use Pipl's engine to verify identities, prevent eCommerce fraud, enrich information in customer relations management (CRM) systems, conduct inquiries, provide financial services, and recruit personnel. In addition to the US government, many other governments use the system, among other things through the company's strategic partnership with Verint Systems Inc. (Nasdaq: VRNT) (when we asked about the Israeli government, Hertz refused to answer). In the business sphere, nearly 200 online websites use the product, in addition to companies such as Microsoft, IBM, Walmart, eBay, Twitter, BBC, and Oracle.

"In the past, when you ordered a delivery from overseas, and the address you gave was different from the credit card company's address, the delivery was stopped in most cases. They had to call you or the credit card company in order to add the address - a complicated process that caused a huge loss. This almost never happens now, for a simple reason: as soon as you type in your telephone number, they know who you are, and realize that the address is your work address or your mother's address. All of this takes place behind the scenes. An enormous number of transactions went through us on Black Friday," Hertz says.

The use of the system to prevent fraud is not confined to verifying the purchaser's identify on the web. Hertz mentions cases in which swindlers saying that their credit cards were used without their permission and demanding a refund were caught by cross-referencing information. In one case, customers claimed that the jewelry that they bought had not reached them, but the program found a photograph of the jewelry on one of the social networks. In another case, a person was photographed in the Caribbean Islands who claimed that someone else had used his card to order a plane ticket.

Another use of Pipl is in customer management systems. Companies like American Airlines and Oracle use the system in order to discover whether a new customer is a young student or an employee of a large company, to whom an experienced salesperson should be assigned. Among other things, Twitter uses Pipl's technology to obtain information about users behaving like trolls or threatening their friends.

"I studied in yeshiva, and then I cooked shrimp"

Throughout the conversation, Hertz tries to avoid talking about himself but gives in after several attempts. "I come from a haredi family in Bnei Brak. We are nine brothers and sisters. I'm the middle one. Several of my siblings are no longer religiously observant. My older brother is a brain surgeon. My younger brother worked at Pipl when he was a student at the Technion Israel Institute of Technology, and built the previous version of the search engine. I'm not concealing this. Everyone around me knows where I came from, but it is very easy to make this the main story, and I don't want that."

Hertz left the yeshiva (Jewish religious seminary) and religion when he was 17. He moved to Tel Aviv and studied for his matriculation exams. "I learned nothing in the haredi education system, but my mother was an enlightened type - one of the few haredi women with a degree at that time, and I learned a lot by myself from books with her help. I was exposed to geography and mathematics. I became a child who asked questions. She taught me to think. My first job after I left yeshiva was an assistant chef in a French restaurant because I knew how to cook. I spent time in the kitchen with my mother since I was nine years old."

Was the restaurant kosher?

"It wasn't. They had shrimps and steak in cream sauce. It was the Tamara restaurant."

That is a big change.

"It was something that I had been thinking about for a long time. At age 12, I already had questions and doubts. And you know, there is no answer. You can put it off again and again, but in the end, a point will come when you can stand on your own two feet. While I was still at the yeshiva, the IDF decided not to draft me. They considered me to have only four years of schooling, and considered putting me in a unit for dropouts."

Just before his 19th birthday, Hertz decided to study computer science at the Open University and to work as a salesperson for human resources management software. At one of his work meetings at Flying Cargo, when then represented FedEx in Israel, he thought about founding an e-commerce website for deliveries in Israel, on which the delivery companies would compete for offering the best price. He managed to get to the global IT manager at UPS and raised a little money from the companies, but gave it back after he discovered that there was not enough activity to justify the website's existence. "Keep in mind that this was in 1999. Internet then was like bitcoin is now - you got money right away. When I look at this now, it really wasn't logical to give a 20-year-old entrepreneur money on his first attempt."

In that same period, during which he spent a large part of his time in the US, he changed his name from Moti to Matthew. While going back and forth between Israel and the US, he completed his degree in computer science at Tel Aviv University. He founded his first mature startup, Ombek when he was 23. The company developed a service for transmitting SMS messages between different networks at a time when it was not yet taken for granted. "The exit was a merger into WSC, and it later underwent more mergers and acquisitions. We succeeded in reaching three mobile providers in the US three or four months after launching the product. When I left, it was installed in Sprint, Nextel, and other companies."

He founded his second startup, Mail-Info, together with former ICQ CEO Ariel Yarnitsky. The company developed a product capable of determining whether an e-mail sent was received or rejected as spam. The company was acquired by Speedbit in 2005.

You said that you couldn't be an employee. Why is that?

"Being an entrepreneur is not being a soloist. I'm still in a company, and I can't things by myself. But if things have to move, then they move. If you have a dream and you want something to happen, you don't have to persuade a great many people who may or may not agree. You simply go to the end with your vision and make things happen, even if they laugh at you and tell you to stop smoking whatever you're smoking."

 Source: This article was published globes.co.il By Nati Yefet

Published in Search Engine

Your iPhone may be an Apple product, but it can still run your favorite Google and Microsoft apps.

Just because you prefer the curved aesthetics of the iPhone doesn't mean you want to buy entirely into the Apple software ecosystem. After all, Google and Microsoft make iOS apps that are just as good as Apple's defaults. Although some apps require a few extra steps to replace the built-in versions, you can make the switch relatively easily, especially if you already use Google or Microsoft for your email and other cloud services.

Here, we'll guide you through the apps you need for the swap and how to download them. While you can always switch back to the Apple versions, you may find that you don't want to.

Switch to Microsoft

If your computer runs Windows, you own a Surface laptop or tablet, or you simply like Microsoft products, you'll probably enjoy the company's iOS apps. Instead of using the default versions of iPhone's email, cloud storage, and other services, here's how to replace them with Microsoft apps.

Email, calendar, and contacts

Start with your email client: You'll need to download Outlook for iOS. On top of email, it handles your calendars and contacts, and it can work with both Microsoft and non-Microsoft (like, say, Apple) user accounts. To import any emails, calendars, or contacts into the app, tap the menu button on the top left, then the settings button (the cog icon), and choose Add account.

Calls and messaging

Skype for iOS can take care of all your video calling, voice calling, and messaging needs. However, Apple's mobile platform won't allow any app to take over SMS duties, so you're stuck with its Messages app. Still, the newly-revamped Skype app has a clean look and a comprehensive set of features that includes group chats and group video calls. Your only problem might be getting your friends to use it.

Cloud storage

You can also replace Apple's cloud-storage program iCloud with Microsoft's OneDrive. When you install the app for iOS, it will sync files between your phone and any computer, Windows or macOS, that has the OneDrive desktop client installed. OneDrive also backs up all the photos and videos on your phone, although you do have to pay for storage space if you've got a lot of files. Prices start at $2 a month.

AI assistant

As with Messages, you can't completely replace the iPhone's default digital assistant: When you press and hold the Home button, Siri is the AI that will launch. However, you can install Cortana for iOS and launch it manually, then direct all your queries to Microsoft's app instead of Apple's. You can also sync any reminders and notes you've made in Cortana for Windows or Android over to your iPhone.

Office suite

For your work needs, you'll need to create documents, spreadsheets, and presentations. Swap Apple's free Pages, Numbers, and KeyNote apps for, respectively, Microsoft's free WordExcel, and PowerPoint apps.

If you've already created documents in the Apple apps, you'll need to convert them to a format that Microsoft's versions can understand. To do so, open a file, then tap the menu button (three dots on the top right), choose Export, and pick the Microsoft format. You can also choose how to export the file, either sending it via email or saving it to the iPhone's local storage.

Web browser

If you install the Microsoft Edge web browser on your iPhone, you'll be able to sync bookmarks, passwords, browsing history, and more with an Edge browser you use on a Windows PC. Unfortunately, Apple doesn't let any browser oust Safari as the default one on iOS. So when you tap on links in other apps, such as Facebook, they'll automatically open in Safari instead of Edge.

Your iPhone should be fairly well Microsoft-ized by now, but for the finishing touch, install Bing Search and Feed, which acts as a stripped-down web browser. Now that Microsoft Edge is available for iOS, Bing isn't quite as useful (we prefer Edge). But you can still use Microsoft's search engine to look for websites, images, news, and more. The app also includes a basic map-search feature, though Microsoft doesn't offer a dedicated mapping app for iOS.

Switch to Google

If you've decided to take the Google route rather than the Microsoft one, start with its signature feature: the Google search app. In addition to searching the internet and Google Maps, it provides a feed of news and other information that Google curates based on your previous activity, such as your Chrome browsing history. For a more natural, conversational approach to Google search, install the Google Assistant as well.

Email, calendar, and contacts

Next, install Gmail for iOS or Google's other email app, Inbox, which provides more automation and smart features. You can pick up your Gmail activity right where you left off on any of your other devices. Alternatively, connect Gmail to your Apple email address: Tap the menu button (the three lines on the top left), then your username, then Manage accounts, then Add account, and finally choose iCloudfrom the list.

You can also use your Gmail account to log into Google Calendar for iOS. The slick and easy-to-use calendar app is just as good on iPhones as it is on the web and everywhere else. It will, of course, sync all your Google events and appointments, and you can add your Apple calendars as well. To do so, tap the menu button (the three lines on the top left), pick Settings, tap Manage accounts, and turn the iCloudtoggle switch to on.

Calls and messaging

Again, Apple won't let you replace Messages as the default SMS app. But you can still manually use Google apps for the same purposes. Try Allo for text-based messaging, Duo for video calling, and Hangouts for messaging, phone calls, and video chats. While Hangouts remains the most comprehensive option, Google continues to add new features to Allo and Duo, so keep an eye on those apps as well.

Cloud storage

To back up your data, look no further than Google Drive, which will sync all your files with computers, other mobile devices, and your Google cloud locker. Drive also lets you save your Apple contacts to your Google account, even though Google doesn't offer a dedicated app for contacts: Open the menu (three lines on the top left), tap the cog icon, and hit Backup.

For larger files, specifically your iPhone photos and videos, Google Photos makes backing up a breeze. When you first install the app, it'll ask if you want to back up photos and videos. Say yes, and as long as you don't mind that it resizes your files (down to 16 megapixels for images and 1080p for videos), you can store an unlimited number of pictures and clips for free. If you want to keep your files at their original resolution, you can pay Google for extra space in the cloud, which starts at prices of $2 a month.

Office suite

Google has its own office apps for iOS, in the form of DocsSheets, and Slides. They interface seamlessly with the web versions, so you can keep creating and editing from anywhere.

If you've already created documents in the equivalent iOS apps, you may need to reformat them in order to open them with Google's apps. Launch the appropriate Apple app—Pages, Sheets, or Keynote—and then open the file you want to transfer. Next, tap the menu button (three dots on the top right), choose Export, and select the Google format option. Once you've exported the file, the appropriate Google app will be able to open it up.

Web browser

As mentioned previously, you can't completely replace Safari as the default browser on iOS. But you can still download Google Chrome for iOS and launch it manually when you want to explore the internet. Sign into the web browser with your Google account (it should prompt you to do so when you first open the app), and Chrome will carry over all of your bookmarks, passwords, browsing history, and other data from your computer. Even if most links will open in Safari by default, you can at least make sure Gmail links open in Chrome: Open Gmail, choosing Settings from the left-hand menu, then selecting Google apps, followed by Chrome.

Maps

Google offers some types of iOS apps that Microsoft doesn't. For example, you can rely on Google Maps to get from A to B quickly and safely and find places of note nearby. If you use the app online or on an Android device, you know you'll also get features such as live traffic updates and a list of favorite "starred" locations. If you need live directions, try it in full-screen turn-by-turn navigation mode.

Music and video players

Finally, there's Google Play Music and Google Play Movies & TV, which can effectively replace everything that iTunes and Apple Music usually do on an iPhone. They let you stream music, films, and television shows and even download content for offline access. What you can't do is purchase new content right from iOS, so if you're buying or renting something new, you need to pay up on a computer or other device before the content shows up on your iPhone.

Source: This article was published popsci.com By David Nield

Published in How to

How does local search work? If you’re a small business owner, you probably wish you knew. All that time you’re putting into your product or services, your customer experience, your social media marketing and all the other things you do on a daily business to give customers the best of what you can do — what does it mean if they can’t find you in search?

We are here to help bridge that information gap. We’ll tell you what goes into local search and how you can harness its power for your business.

Let’s start with the ‘why’— specifically, why is local search important?

  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
  • 74% of internet users perform local searches (Kelsey Group)
  • 61% of local searches result in purchases (TMP / comScore)

Think about that for a moment — three out of four people searching for a business are looking for something in their local area, and almost two out of three local searches result in a purchase. Local search is all about intent to buy. So if you want to catch those potential customers in their moments of need, your business needs to rank in the top of relevant search results.

Most people think search is just about the big name search engines (Google, Yahoo!, Bing, etc.) but that’s simply not the case. Discovery of local business through queries happens all over the internet.

Information about your business lives all over the web. Important details like your business name, address, phone number, category, services, hours of operation, and all the other information that matters to someone searching for a business can be found on hundreds of websites.

On average, people are almost three times more likely to discover information about a business on third-party intelligent services like Facebook, Google, Yelp, Foursquare and Citysearch than on the business’s own website. For restaurants, that number jumps up to almost 10 times!

So how does local search work?

In this video, I’m joined by my co-worker, Duane Forrester, VP of industry insights for Yext, who spent years working inside the search engine at Bing. He knows exactly how search works. I personally have spent years, not only as a small business owner but as an agency owner that worked with small businesses — helping them with digital marketing.

Duane and I discuss how search used to work, how search works now, what the future of search will look like, and best of all, what you can do to position your business for the best search engine results.

Source: This article was published smallbiztrends.com By Rev Ciancio

Published in Search Engine

After a long wait, Google is starting to roll out their new search console with a significantly updated UI and up to 16 months of data.

Having had one of my sites in the beta the last few months, I found myself relying on it even more.

It will be great to have this much data available for all websites in my Google Search Console account.

Even with the extended data in Google’s Search Console, the data is still normalized and averaged out over time; however, it is some of the best directional data available from any tool.

With appropriate filtering, you can find some really actionable insights that can’t be found anywhere else.

Here are some things you can start looking at right away as soon as you see the new Google Search Console in your account.

1. Brand Search vs. Non-Brand Search

Understanding the breakdown of your brand vs. non-brand is critical on many levels.

Excluding brand impressions and clicks from your search metrics reveals the true visibility of your SEO efforts.

Likewise, viewing only brand search over the 16 months now visible in Google Search Console can shed some valuable insights as to the strength of a brand.

This metric can answer important questions, such as:

  • Is the brand accruing more impressions over time?
  • Is CTR for the brand relatively stable?
  • Are there any variations of the brand that do not rank in a couple of positions?
  • And, when paired with data from Adwords performance, how is brand bidding impacting the CTR of an organic brand listing?

Filtering Brand Searches

You can search for your brand name by choosing Queries containing and typing it into the field.

Tip: The query you are filtering should not be the full brand name as it should also pick up common misspellings.

For example, I truncate monkey down to “monk”.

brand search example

Filtering Non-Brand Searches

Use the Queries not containing a filter to exclude the brand name from search and only see non-brand keywords.

2. Homepage vs. Non-Homepage

Similar to the brand search filter, viewing homepage vs non-homepage traffic can illuminate the effect of an SEO campaign.

While for many larger brands a major portion of traffic will land on the homepage, it is important that non-homepage pages are also ranking and receiving search traffic.

Filtering Homepage Only Searches

You can come up with a homepage-only search report by choosing “URL is exactly” and typing in your homepage URL in the field.

Comparing Non-Homepage Search Reports

You can also compare the traffic of two specific pages if you changed a URL during the last 16 months:

3. Brand Impact by Dimension

More than just clicks to the site, it is also important to look at the other dimensions of brand (and non-brand) traffic.

Within Google Search Console you can see countries, devices, and then view the impressions, CTR, and rankings.

Deep dive into these reports to see if there are any outliers which deserve attention.

Here is how you would get the country (and filter it for specific countries)

Here is how you look at the device.

Within these reports, you can toggle on queries, CTR, impressions, and rankings.

4. Year over Year Data

As there is now 16 months’ worth of data in GSC, you can see YoY data for the last four months.

Look at clicks, impressions rank, and CTR by page and keywords.

Here is how to get 16 months of data:

You can also look at custom chunks of data with beginning and end dates.

Time period comparisons are also available. They are slotted into the dialog box for dates under Compare:

5. Pivot Tables

Google Search Console has an additional hamburger menu which allows you to create items to filter.

You can have multiple filters on at the same time and narrow down to specific scenarios.

Note: It’s hard to demo the power of this data without revealing sensitive data, so you will have to play with this menu on your own.

Here’s how to find that hamburger menu:

Now that you know how to dig through these reports, here are some key insights and action items that you should look for in your data.

  • Discover pages that have a relatively low CTR, but a high-ranking position. (Note: There is no hard and fast rule here on what constitutes an outlier, but as you dig through your data you should notice pages worth attention.) These pages will likely have some sort of mismatch between their meta description/search snippet and a user’s query. You can and should try to address this by updating the title, meta description, and/or on-page content.
  • Sort queries by impression count and ensures that you are effectively optimized for these queries. If you are not ranking high, these keywords could present new traffic opportunities for SEO campaigns.
  • Within the Sort by query impression, filter by country. Discover if there are countries with high performance you have not focused on and consider doing some international specific SEO efforts to get even more of this traffic.
  • Filter the clicks and impression reports by the device to discover if there are potential engagement issues on mobile devices or vice everywhere there is better performance on mobile than desktop.
  • Sort queries by position and looks for keywords ranking on the cusp of the first page of Google search results (Position 8 or 11, depending on the query). These are keywords that if you put a little bit of SEO effort behind should see outsized returns.

Conclusion

Once the new Google Search Console is fully released, SEO pros should see that this new version is light years ahead of the old one when it comes to finding actionable insights.

In the meantime, there are a few things to note:

  • It doesn’t seem like there is a way to download reports yet, but the Google blog posts about the new Google Search Console mention API availability.
  • Rather than checking boxes to add dimensions into a report, you just click on the name of the actual dimension.
  • The new Google Search Console is blazing fast compared to the old one and will make finding data a joy!

 Source: This article was published searchenginejournal.com By Eli Schwartz

Published in Search Engine

Including Clever Search Operators

If you're good at collecting emails, the Archive button in Gmail is really helpful. Fortunately, most of these archived emails are never to be seen or searched again. But others we need to get back to later. Using easy search and clever operators, Gmail lets you find emails precisely and fast.

Usually, the big search field that runs across Gmail's top border works. Sometimes, however, the number of emails returned is just too large.

Maybe you can add a further term or the name of the sender? That's possible but do it wisely. Using some clever search operators, you can narrow your search significantly and precisely. You can search in the Subject line only, for example, or combine that with a date range, a particular sender, and exclude all messages with attachments.

Search Mail in Gmail

To find messages in Gmail:

  • Type search terms in Gmail's search field.
  • Hit Enter or click the magnifying glass button.

Gmail Search Options

To specify some search criteria for narrowing results in your Gmail search:

  • Click the Show search options down arrow in the Gmail search field.
  • Search senders' email addresses and names using the From field.
  • Search direct (To: field) recipients' names and addresses using the To field.
  • Search email subjects using the Subject field.
  • Search emails' body text using the Has the words field.
    • Search for a phrase with quotation marks.
    • Search for emails that contain one word (or phrase) or another, use "OR".
      '"shepherd macaroni"' (excluding the outer quotation marks) finds all emails that contain the phrase "shepherd macaroni", for instance;
      'shepherd macaroni' (again excluding the quotation marks) finds all emails that contain both words, but not necessarily in that form;'shepherd OR macaroni' (without the quotation marks), finally, finds all emails that contain either "shepherd" or "macaroni" (or both).
  • Search for emails that do not contain certain words in their text using the Doesn't have fielded.
  • Make sure Has attachment is checked to find only emails that contain attached files.
  • Search emails' sent date using the Date within fields.
  • Click the Search Mail button below the search fields.
    • You can now narrow your search further in the main search field using the operators below.
    • Of course, multiple search options can be combined to find, say, emails from a certain sender that contain attachments and were sent during the past year.

    Gmail Search Operators

    In the Search Mail field, you can use the following operators:

    • subject: - Search the Subject line.
      Example: "subject:bahamas" finds all messages with "Bahamas" in the Subject.
    • from: - Search Gmail for sender name and email address. Partial addresses are okay.
      Examples: "from:heinz" finds all messages from "heinz@example.com", but also all messages from "This email address is being protected from spambots. You need JavaScript enabled to view it."; "from:me" finds all messages sent by yourself (using any address set up for use in Gmail).
    • to: - Search the To line for names and addresses.
      Example: "to:quertyuiop@gmail.com" finds all messages sent directly (not via Cc: or Bcc:) to quertyuiop@gmail.com.
    • cc: - Search recipients in the Cc field.
      Example: "cc:quertyuiop@gmail.com" finds all messages that were sent to quertyuiop@gmail.com as a carbon copy.
    • bcc: - Search Gmail for addresses and names in the Bcc field. Note this only works with emails you sent to Bcc recipients from Gmail.
      Example: "bcc:heinz" finds all messages that you sent with, for example, "hein@example.com" in the Bcc field.
    • label: - Search Gmail for messages assigned a label. (Replace whitespace characters in label names with hyphens.)
      Example: "label:toodoo-doll" finds all messages labeled "toodoo doll".
    • has:userlabels - Search Gmail for emails that have any labels except those used by default (i.e. not including labels such as "inbox", "trash" and "spam" but including Smart Labels).
    • has:nouserlabels - Search for messages that have not been labeled with any labels except those that Gmail uses by default.
    • is:starred - Search Gmail for messages that are starred.
    • Further stars:
      • has:yellow-star - Search Gmail for messages with a yellow star.
      • has:red-star - Search Gmail for messages with a red star.
      • has:orange-star - Search Gmail for messages with an orange star.
      • has:green-star - Search Gmail for messages with a green star.
      • has:blue-star - Search Gmail for messages with a blue star.
      • has:purple-star - Search Gmail for messages with a purple star.
      • has:yellow-bang - Search Gmail for messages with a yellow exclamation mark.
      • has:red-bang - Search Gmail for messages with a red exclamation mark.
      • has:purple-question - Search Gmail for messages with a purple question mark.
      • has:orange-guillemet - Search Gmail for messages with two orange forward arrows.
      • has:blue-info - Search Gmail for messages with a blue i.
    • is:unread - Search Gmail for new and unread messages.
    • is:read - Search Gmail for messages that have already been opened.
    • is:important - Search Gmail for messages that are marked important for Priority Inbox.
    • has:attachment - Search Gmail for messages that have files attached to them.
    • filename: - Search within file names of attachments. You can also search for file name extensions to restrict your search to certain file types.
      Example: "filename:.doc" finds all messages with word processing attachments.
    • is:buzz - Search Gmail for Google Buzz posts.
    • is:chat - Search Gmail for chat logs.
    • in: - Search in a standard "folder". You can search in DraftsInboxChatsSentSpamTrash and anywhere (for everything, including Spam and Trash).
      Example: "in:drafts" finds all messages in your Drafts folder.
    • circle: - Search mail sent to you from people in the given Google+ circle. (Use quotation marks to specify Google+ circles that include a whitespace in their name; escape quotation marks in the name with a backslash (\) immediately preceding each quotation mark.)
      Example: 'circle:"my \"sailing\" circle" turns up all emails from people in your 'my "sailing" circle" Google+ circle.
    • has:circle - Search Gmail for messages from somebody in any of your Google+ circles.
    • after: - Search for messages sent on or after a date. The date must be given in YYYY/MM/DD format.
      Example: "after:2005/05/05" finds all messages sent or received on or after (i.e. including) May 5, 2005.
    • before: - Search Gmail for messages sent before a date.
      Example: "before:2005/05/05" finds all messages sent or received on May 4, 2005 and earlier.
    • larger: (or larger_than:) - Search for emails exceeding the given size. (Specify the size in bytes without suffix or using "k" for kilobytes (as 1,000 bytes) and "m" for megabytes (as 1,000,000 bytes.)
      Example: "larger_than:200k" finds all messages that exceed 200,000 bytes in size.
    • size: - Search for messages exceeding the given size in bytes.
      Example: "size:500000" finds emails bigger than 500,000 bytes or half a megabyte.
    • smaller: (or smaller_than:) - Search for messages smaller than the specified size. (Specify the size in bytes (no suffix) or using "k" for 1,000 bytes and "m" for 1,000,000 bytes.)
    • deliveredto: - Search Gmail for email with a certain email address in a "Delivered-To:" header line.
      Example: "deliveredto:me@example.com" finds messages that have "me@example.com" in a "Delivered-To: header, because it has been forwarded from that address, for example.
    • rfc822msgid: - Search for the message with the — just about certainly unique — message ID. Gmail will not search for messages that refer to the message ID (replies, for example). Example: "rfc822msgid:wW28fb6uf@mail.example.com" finds the message with "wW28fb6uf@mail.example.com" in the "Message-ID:" header field.

    How to Combine Operators and Search Terms

    Operators and search terms can be combined with the following modifiers:

    • By default, Gmail combines terms with (an invisible) "AND".
      Examples: "shepherd macaroni" finds all messages that contain both "shepherd" and "macaroni"; "before:2005/05/05 AND after:2005/05/04" finds all messages sent or received on May 4, 2005.
    • "" - Search for a phrase. Case does not matter.
      Examples: "shepherd's macaroni" finds all messages containing the phrase "shepherd's macaroni"; 'subject:"shepherd's macaroni' finds all messages that have "shepherd's macaroni" in the Subject field.
    • + - Search for a term exactly as typed.
      Example: "+shepherds" finds all emails that contain "shepherds", but not those containing just "shepherd" or "shehperds" alone.
    • OR - Search Gmail for messages containing at least one of two terms or expressions.
      Examples: "shepherd OR macaroni" finds messages that contain either "shepherd" or "macaroni" or both; "from:heinz or label:toodoo-doll" finds messages that either come from a sender that contains "email.guide" or appear under the label "toodoo doll".
    • - - Search Gmail for messages that do not contain a term or expression.
      Examples: "-macaroni" finds all messages that do not contain the word "macaroni"; "shepherd -macaroni" finds all messages that contain the word "shepherd" but not "macaroni"; 'subject:"shepherd's macaroni" -from:heinz' finds all messages with "shepherd's macaroni" in the subject that were not sent from an email address or name containing "heinz".
    • () - Group search terms or expressions.
      Examples: "subject:(shepherd macaroni)" finds messages that have both "shepherd" and "macaroni" somewhere in the Subject line (but not necessarily as a phrase); "from:heinz (subject:(shepherd OR macaroni) OR label:toodoo-doll)" finds all messages from a sender who has "email.guide" in their name that either have "shepherd" or "macaroni" (or both) in the Subject line or appear under the label "toodoo doll".

    Historical Gmail Search Operators

    Gmail once included support for the following search operates that, sadly, no longer work:

    • lang: - Search Gmail for messages in a particular language. (Specify the language in English; "Chinese" worked, but "中文", "Putonghua" or "Mandarin" do not, for example.)
      Example: "lang:French" returned all emails that contain at least un peu de Français.

    Saved Searches

    You can also bookmark Gmail searches easily for later repetition.

    Source: This article was published lifewire.com By Heinz Tschabitscher

    Published in How to

    Google has published a set of guidelines for its quality raters to follow when evaluating voice search results. A similar set of guidelines exist for rating the results in Google Search, this marks the first time guidelines have been put in place for rating results returned by Google Assistant.

    More specifically, this document deals with results returned by an eyes-free voice assistant such as Google Home. It does not refer to results delivered on a device with a screen, such as the Google Assistant smartphone app.

    Therefore, it’s the quality of spoken results that are being reviewed. Results are evaluated with ‘needs met’ and ‘speech quality’ ratings.

    Needs Met Rating

    Spoken search results are evaluated based on the following ‘needs met’ scale:

    • Fully meets
    • Highly meets
    • Moderately meets
    • Slightly meets
    • Fails to meet

    If a spoken response fully meets a user’s query it will receive a rating of “fully meets.” Ratings go down based on how much additional information would be needed to fully satisfy the query.

    For example, if a user asks for the weekend forecast and the device responds with the current temperature, then needs would be moderate to slightly meet. The user received partial information but would have to conduct another search to get all of the information they’re looking for.

    Of course, if the query is not answered at all, then it would receive a failing grade.

    Speech Quality Rating

    In addition to rating the accuracy of the response, answers are also rated based on the following elements of speech quality:

    • Length: Was the length of the response appropriate considering its complexity? Should it have been more concise or more detailed?
    • Formulation: Was the response grammatically correct? Did it sound like something a native speaking human would say?
    • Elocution: Was the pronunciation, intonation, and speed of the spoken response appropriate?

    All three of these elements are rated individually for each response, which produces an overall rating for speech quality.

    Here is an example of what a quality rater might see when evaluating a spoken result. In this screenshot, the quality rater is evaluating two responses side-by-side.

     

    Published in How to

    Google has announced that a beta version of the new Search Console, released a few months ago to select users, will now be available to everyone.

    The new Search Console will be rolled out gradually, and webmasters will be individually notified when they receive access.

    Still, in beta, the new Search Console will live side by side with the old version. Users can toggle between them in the navigation menu.

    As it was the most consistently requested new feature, site owners should be happy to know the public beta has the same 16 months of data that was available in the private beta.

    In addition to more data within the Search Performance report (previously Search Analytics report), the new Search Console has been completely rebuilt. It has been designed with a renewed focus on helping site owners identify and fix and pending issues.

    With the updated Index Coverage, AMP status, and Job postings reports, site owners will be guided through a simplified process of optimizing their website’s presence in search results.

    Index Coverage Report

    Google has added “issue tracking functionality” to the Index Coverage report, which alerts site owners when new issues are detected. Search Console will then provide information on fixing a specific issue, as well as verify when it has been fixed correctly.

    The State of Local Search 2018: Expert Webinar
    Join a panel of the biggest local search experts as we explore how the industry changed in 2017 and predict what search engines might have in store.

    Recognizing that fixing webpage issues can often involve a team of individuals, Google has added share buttons within the Index Coverage report. Now a direct link to a specific issue can be shared with whomever it concerns.

    AMP and Job Postings

    Issues can also arise when creating AMP versions of web pages, or implementing Job Postings markup. The new search console will identify issues related to these two types of “search enhancements,” with more to be added in the future.

    In addition to providing information about how to fix an issue, the AMP and Job Postings reports have two unique features. When validating a fix, Search Console will run several instantaneous reports to provide site owners with more immediate feedback.

    If you’re testing multiple URLs, then at the end of the process Search Console will provide a validation log. This document will detail which URLs have been identified as fixed, as well as the ones that failed.

    As Google works to improve on the beta release of the new Search Console it will be continuously listening to user feedback. The new version does not have all the functionality of the classic version, which is why the two will live side-by-side until the beta is complete.

    Source: This article was published searchenginejournal.com By Matt Southern

    Published in Search Engine

    Sales of Google Home smart speakers are considerably smaller.

    Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers.

    What we don’t get from the post is how many Google Home, Mini and Max speakers were sold in 2017. Four hundred million is a massive number but it’s going to be mostly Android smartphones. If Google were really psyched about the Home figures it would have called them out specifically.

    We can make a crude estimate of how many Google Home devices there are in US households. Based on a review of data from NPR, Strategy Analytics, and Consumer Intelligence Research Partners, it appears that Google Home has roughly a 25 percent share of the US smart speaker market. Specifically, Strategy Analytics estimated that Google’s share of Q4 smart speaker sales was 24 percent.

    Walker Sands (“Future of Retail 2017“), in a survey of 1,622 US adults, found that about 23 percent of respondents owned a smart speaker. If the results can be generalized to the broader population, then something like 56 million assistant-powered speakers are in US homes today. The survey was conducted in late Q3 or early Q4, before Christmas.

    The 56 million number, therefore, feels too large. But let’s assume, post-holiday, that there are now roughly 45 to 50 million smart speaker units in US households (Alexa + Google Assistant). Using the market share estimates above, it would potentially mean there are about 12.5 million Google Home devices in US households. That may be too low, but Google Home sales in the US probably don’t exceed 20 million to date.

    Google was forced to price match with Amazon, which had aggressively discounted the Echo Dot, Echo and Echo Show for the holidays. Accordingly, Google Home was selling for $79 (vs. $129) for much of the pre-holiday shopping season to match the Echo’s price of $79.

     Source: This article was published searchengineland.com By Greg Sterling

    Published in Search Engine

    When you are looking for businesses in your local area (be it sign writers to accounting firms), where do you turn? Sure, you may find local businesses through personal recommendations. But the majority of the time you’ll turn to search engines, particularly Google, to do a little online research.

    According to Google, a third of mobile searches are local. That’s more than 500 million searches looking for local businesses – per day – on mobile devices alone.

    When you also consider local searches are growing 50% faster than searches overall – it’s clear a presence in search results is becoming increasingly important to local businesses in general.

    How To Get Shown in Local Search Results

    Google My Business (GMB) is the perfect low-cost local SEO tool businesses can use to increase their presence in Google search and maps results.

    If you pay close attention to the Google search engine results page when you do a local search you’ll notice a local ‘snack pack’ is displayed in the results. This set of features along with Google Maps is controlled by Google My Business.

    Whilst listing on Google My Business is free and relatively straight-forward, for those who aren’t technically-inclined, executing GMB can be a scary prospect.

    To help you through some of the most important strategies to maximize your Google My Business presence (and facilitate improvements in your local search engine results), here are my answers to some of the GMB questions I get asked the most:

    1. How do I get started with Google My Business?

    Similar to the other tools in Google’s library, GMB is entirely free. This makes GMB the perfect marketing tool for local businesses with limited resources.

    To start, simply sign up for Google My Business. You’ll be directed to your GMB dashboard where you can enter your business information such as phone number, business category, website, etc. I recommend you complete all the required information as Google makes business suggestions to users according to the information you provide.

     Images are a must on your listing for two reasons:

    • Google wants to see both external and internal images of your business for verification purposes (include high quality-images of the building, signage and staff)
    • Users have become incredibly visually driven so the better your images, the more likely they are to get in contact.

    A verification process is required to ensure you’re eligible to own the listing. Verification will usually be done through a postcard in the mail if your listing is new, and by phone call, if your listing is being transferred from a previous owner (For example, if you’re taking over a retail space that was previously verified). Once your business is verified, you will be able to make instant edits to the page should you need to do so.

    2. How to manage the company listing?

    Another issue that may crop up is that your business might be verified, but you’ve no idea who verified the listing on your company’s behalf. To get around this create a brand-new GMB listing using your domain name email as the primary owner. Google will then ask if you want to request management of the existing listing for the same location and will send an email to the current “owner.” The current owner has seven days to respond. If the owner doesn’t respond, Google will go ahead and release the listing to you.

    During this process, you can see a hint of the “owner’s” email address including the first few letters and then **.com. Make sure you take a note of the email – because it will give you a hint as to who the owner may be.Quite often, the listing was claimed by a former employee, and you can simply log in to their email account and instantly reassign ownership to yourself.

    3.  How do I fix incorrect or outdated information?

    With local results favoring up-to-date information, and the consistency of your business name, address and phone number (NAP) being an integral part of the local search algorithm, it’s essential you keep your listing up to date.

    Via your GMB account, you can edit your opening hours, photos, address, contact info, and images. One of the biggest local SEO mistakes businesses make is forgetting to update their GMB listing and business information elsewhere on the web.

    If your business has recently moved or changed its phone number, ensure you update your GMB listing and all other instances of your business details whether that be on your own website and social media profiles or third-party business directories. When your name, address and phone number are consistent across all citations, Google’s confidence in your business information increases and in turn your local search presence improves.

    4.  I don’t have time for this – can I get an agency to take care of my listing?

    As part of a complete local SEO strategy, Google My Business provides the means to reach consumers when they are searching keywords related to what your business does.

    But, for a lawyer to begin appearing for keywords like “lawyer Dubai” as opposed to “Jim’s law firm” requires more than just completing the Google My Business listing in full.

    Ranking in local search results for category keywords is influenced by many other factors like backlinks to your website, reviews containing your target keywords, click-through-rate and more. This makes Google My Business most effective when it’s integrated into an entire search engine marketing strategy.

    With local search continuing its rapid growth coupled with the increased usage of mobile devices used by consumers on the go, GMB is essential for local businesses looking to enhance their online visibility. It’s a comprehensive platform that when coupled with a complete local SEO strategy will assist in increasing your company’s chances of appearing as a top search result.

    Source: This article was published forbesmiddleeast.com By James Reynolds

    Published in Business Research

    Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content.

    Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool.

    Google’s new testing tool will test for all types of structured data that can be shown as rich results. It tests data sources such as JSON-LD, Microdata, and RDFa. It offers a more accurate representation of how a page is displayed in search results, as well as the ability to test structured data within the dynamically loaded content.

    Currently, the rich results testing tool is able to test the following types of structured data: recipes, jobs, movies, and courses. Google notes this is just the first step, and support for more data types will be rolled out over time.

    Using the rich results testing tool is just like using any of Google’s other testing tools. Enter the URL, run it through the tool, and review the results. An invalid code will be highlighted, so you’ll know exactly what to fix if there are any issues.

    If and when you’re satisfied with the results of the test, the page can be submitted to Google’s index directly from the testing tool.

    Source: This article was published searchenginejournal By Matt Southern

    Published in Search Engine
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