Keywords are used in online marketing to set up pay-per-click (PPC) ads, create meta descriptions and improve search engine optimization (SEO). Determining the most popular keywords can increase the effectiveness of your online marketing. Discover how to find the most searched keywords by using several free Internet-based sites and programs.

Method-1 Google Auto-Complete

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1-Pick several topics on which you want to find the best keywords. To start keyword research, you can go to the most used search engine, Google.
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2-Go to Google.com. Type the subject into the search bar.
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3-Look for the drop down section underneath the search bar that shows search terms that are popular. Depending upon the subject, there can be a few or more than 10 keywords.
  • Look for "head" keywords. These are the terms that are the most popular. They are fairly general, and they are the most expensive terms to bid on for PPC ads.
  • Also look for long-tail keywords. These are the longer groups of 3 to 5 terms and phrases. They are the terms people use to search for a very specific item. They are less expensive in PPC ads, result in fewer searches, but generally, result in the best-targeted marketing.

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4-Write down all the terms on the Google auto-complete that seem like they apply to your site or products.
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5-Delete the original search term from the Google search bar and try again with a new subject.
Method 2-Google Trends
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1-Go to Google.com/trends. Google Trends pulls together information on Google's most popular searches. You can use several tools to find popular keywords.
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2-Find general popular keywords with Google Trends' Hot Searches. Look for the 2 phrases: "Explore trends" and "Hot Searches." They should be located in the upper left area of the screen.
  • You will need to sign into your Google account in order to access all of these features.

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3-Click on "Hot searches" first.
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4-Choose your country on the left-hand side of the page, to target your searches to your country of origin.
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5-Read through the list of most-searched topics in the country of your choice.These are Google's most popular search terms, and they are usually an indication of popular pop culture, political news, and other trending subjects.
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6-Use these search terms, if you have online content that applies to them. By staying on top of trending search engine topics, you can give your website new relevance.
  • Keep in mind that it will be difficult to use these trending keywords with PPC advertising. The best way to use them is to provide quality content that refers to trending topics. Use these keywords in your title, sub-title, URL, image names and articles to produce backlinks that Google gathers and uses to rank your website.

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7-Return to the Google.com/trends website. This time, click on "Explore Trends."
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8-Type in a search term/phrase that you have gathered through Google Auto-complete research or other methods. This box is located in the "Search Terms" section on the left side of the page.
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9-Press "Enter" and type in up to 4 more keywords. Click "Add Term" to add another term to your research.
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10-Compare the terms using the graphs and other data provided by Google. You can rank your popular keywords through this method.
  • There are also similar sites for other search engines, such as search.aol.com/aol/trends, clues.yahoo.com, and bing.com/toolbox/keywords. When you are using Google Trends' "Explore Trends" section, you can also specify it be used with YouTube or another of Google's products

Method 3-WordStream Suggestion Tool

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1-Target your long-tail keyword search using WordStream's free keyword suggestion tool. This service can help you establish the most effective phrases you can use.
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2-Go to wordstream.com/keywords.
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3-Enter a keyword phrase that you want to check for popularity. Click "Enter."
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4-Peruse the list of keywords that are similar to the 1 you just entered. This tool can help you find popular long-tail keywords and help you target your marketing more successfully.
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5-Do up to 30 keyword searches for free. Write down the new long-tail keywords to use with PPC ads and SEO.
  • This WordStream tool is especially valuable for PPC ads, because it allows you to bid on terms that will actually be used by people to find and buy products. Once you are able to determine popular, specific keyword phrases, you can improve the value of your PPC marketing.

Method 4-Website Analytics

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1-Talk to your web programmer to find out what analytics program your business website is using.
  • If you are using WordPress, there is an automated Analytics tool through the "Jetpack" program. Find out how to access it through your dashboard.
  • If you do not have a website analytics program to analyze your web traffic, start it now. You can sign up for a free account with Google Analytics, postcode onto your website and start tracking traffic within 24 hours.

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2-Find the section of your analytics program that discusses search terms. Most programs will list the most popular terms that were used to reach your website.
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3-Make a list of these popular keywords, so that you can continue to include them in your SEO and PPC marketing. As you improve your SEO through the use of popular keywords, you can also see how these terms change or searches decrease or increase in popularity.
  • Your research into popular terms may change the search term listed in this area week by week. As you use hot topic keywords, launch marketing campaigns and use long-tail keywords in your PPC ads, your popular search terms are likely to change.
  • If the search terms listed in this area are extremely general, you can deduce that you have more competition for clicks with that search term. Targeting other keywords or producing higher quality content can improve your search engine ranking.

 Source: This article was published wikihow.com

Categorized in Search Engine

Today, almost everyone has some kind of presence on the internet; direct or indirect. So it’s really easy to find anyone if you do a proper online search. In your search for people, people search engines can help immensely.

These search engines dig deep into online records to look for people using different parameters. If you are looking for someone special or just want to say thank you to the guy who saved you from that bully in high school, you can take advantage of any of the below-mentioned people search engines.

1. Pipl

Pipl is one of the most comprehensive people search engines that can find people all over the world using different parameters. You can enter a name, email address, username or phone number to start searching for people (more information; the better).

pipl

Pipl is a reliable and quite an easy to use platform that allows you to quickly find anyone, anywhere. Additionally, you can use filters like age and location pinpoint the right person. I searched for multiple people on Pipl and found almost all of them in the first 10 results (including myself).

2. Peek You

Peek You uses the similar approach as Pipl when it comes to searching for the database, but it might not be as easy to use. It shows extensive information about a given name or username that might be a little difficult to absorb for novice users.

peek you

Peek You offers extensive information including emails, social profiles, public records, web search results and images for the name you entered. You will have to comb through all of this information to find the exact match. It is one of the best tools if you want to see the web presence and images of people.

3. ZabaSearch

The US only people search engine, ZabaSearch is a great search engine if you are looking for someone in the USA. It will show their phone number, state, and address to track them.

zabasearch
Takeaway

With ZabaSearch, you can run extensive background checks to see anyone’s public records and social presence. There is also an option to send messages directly from the website to people to ask if they are the one you are looking for.

4. Whitepages

WhitePages shows complete profiles of people living in the USA so you could run background checks or find someone specific. Age and location filters make it easy to pinpoint the right person, and then you can view their profile for more information.

whitesearch

Whitepages has a simple interface and offers a number of features. The information you can get includes, family members, public records, contact details and other business-oriented information.

5. Beenverified

BeenVerified offers comprehensive information on names, emails, phone numbers and even properties, but you will have to get the paid membership if you want all the information. If you need to run background checks frequently, then BeenVerified might be worth a try.

beenverified

The unique feature about BeenVerified is that it can give you detailed information about people in a specific area. All the basic information about people is free, but it can also create a complete profile of selected people for paid members.

6. Address Search

As the name suggests, Address Search lets you do lookups on email addresses and street addresses of people. Limited to only the USA, it will show you email and location of people using the name or other information provided.

address search

Address Search gives you free information on millions of email and mailing addresses. However, it hides both email and street address partially to respect the privacy of people. Nevertheless, you can send an email through the website to the person you’re trying to find.

7. Google Search

Google Search isn’t actually a people search engine, but it could be the most customizable one. Though Google will show tons of unrelated information, you can take advantage of Google advanced search to pinpoint your search.

google search

Google has data on all the websites and can offer a huge amount of information about anyone or any contact detail. You can customize the search according to your specific requirements. Check out our guide to use Google Search better to understand how you can effectively search for people online.

8. Criminal Searches

Criminal Searches lets you see the criminal record of anyone using basic information provided by you. From basic traffic violations to time spent in jail, it will tell you all the criminal background of people. You can use advanced search parameters to look for the right person.

criminal searches

Criminal Searches is the best option for finding criminal records of people. It lets you know about people with criminal background in your neighborhood, or get alerts for the recorded criminal activity of specific people.

9. Lullar

Lullar is a people search engine specifically made for finding profiles of people on different social media. Some of the social websites include Facebook, Google Plus, Twitter, YouTube, MySpace, and Pinterest, etc.

lullar

Lullar is the perfect platform if you need to see someone’s presence on multiple social networks. You can provide name, email or username of anyone and it will run a search on popular social media platforms for matching people.

10. Infobel

Infobel is specially created for finding information about companies, but it also helps you do a search on people working in different companies or businesses.

infobel

With information on companies in 51 countries, Infobel shows their exact location, creation date, stock information and other details about the working of the company. If you’re searching for a person, it will show contact information and information about their work background.

11. Yasni

Yasni might be a little overwhelming, but it can be extremely helpful if you manage to pinpoint it. When you search for someone, it will show the usual information for that name. Additionally, you can also look for people based on their working background.

yasni

Yasni helps you find people based on professional background. It will show locations and work/title backgrounds at the top so that you can pinpoint the person you’re looking for. This makes it astonishingly easy get specific information about the person you’re interested in.

12. Facebook Friend Browser

You can take advantage of the Facebook Friend Browser to quickly look for people using different parameters. By default, Facebook shows all the people who you have any connection with, but you can also manually search for people. If they have a Facebook profile, then finding them shouldn’t be too much of a problem.

facebook friend browser

Being the biggest social network with 1.79 billion active users, there is a good chance the person you are looking for also has an account on Facebook. There is a search form on Facebook where you can enter the name, hometown, current city, school or occupation and other profile related information to find the exact match.

13. Person LookUp

Person LookUp gives you access to multiple people search engines to find people using specific parameters or access specific information about them.

person lookup

Person Lookup is a search engine to find different people search engines. There are search engines to find public records, find school friends, find peoplebased on location and find contact information about people etc.

14. Find People Search

Find People Search will show the exact address, phone number, and email address of the person you’re searching for specifically in the US. You can also send them an email, delete their information and set up notifications for more information on the person.

find people search

A very easy to use people search engine that offers a good amount of contact information about people. You simply need to provide a name or email address and select the US state where they reside. You can also get a notification when information will be updated for a specific person.

15. MyLife

MyLife is good for finding information about people, but it is more useful in finding online information about yourself so you can manage it according to your needs. Of course, you can also use this tool to get more information about other people. However, you will have to sign up for a free account to see the reports.

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If you think your background information may affect your future, then you can use MyLife to track what other people can find out about you online and manage this information manually.

To Summarize

With access to all the aforementioned people search engines, it shouldn’t be too much of a problem to find the person you are looking for. If one search engine fails to find the person, you should give try to others. Each search engine uses different databases to look for people, so you never know which one may be able to help you.

My recommendation would be to give Pipl a try first as it does a great job of quickly finding people. However, if you are interested in learning more about a person, then Yasni or MyLife is a good choice too.

 Source: This article was published hongkiat.com By Karrar Haider

Categorized in Search Engine

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. A study conducted by Ascend2 indicates that companies with the strongest SEO via social media strategies now produce the best results, and vice-versa. Companies that consider themselves “very successful” at search engine optimization are integrating social media into their strategy, whereas, companies that are “not successful” at search engine optimization are not integrating social media into their strategy.

See the graph below:

SEOSocialIntegration

In the above graph, companies with successful SEO are in blue while those companies with an inferior SEO strategy are in amber. You can see 38% of those doing very well with search engine optimization was also extensively integrating social media. A full 50% of those doing poorly at search engine optimization was not integrating social media at all in their strategy. This graph signifies that companies that are succeeding in search engine optimization today are including social in their strategy.

SEO is much more than just high ranking in Google. It is a multi-disciplinary, comprehensive approach to website optimization that ensures potential customers, who come to your website, will have an excellent experience, easily find what they are looking for, and have an easy time sharing your optimum-quality content. The combination of SEO and social media platforms such as YouTube, Facebook, Google+, Twitter, LinkedIn, and Pinterest can be overwhelming for big as well as small business marketers. Until recently, search engine optimization and social media marketing were thought of as two very different things, but actually, these are two sides of the same coin. Consider the below mentioned social network growth statistics:

  • YouTube hosts nearly 14 billion videos. Source: comScore
  • Google sites handle about 100 billion searches each month. Source: SEL
  • Facebook is now over 1 billion users. Source: Mark Zuckerberg
  • Twitter has over 550 million accounts. Source: Statistics Brain
  • Google+ has over 500 million users. Source: Google
  • LinkedIn is at 225 million users. Source: LinkedIn
  • Pinterest grew 4,377% in 2012 and continues to expand to 25 million users. Source: TechCrunch
  • Following statistics shows how social media is quite helpful in effective search engine optimization:
  • 94% increase in CTR (Click-Thru-Rate) when searching and social media are used together. Source: eMarketer
  • 50% of consumers use a combination of search and social media to make purchase decisions. Source: Inc
  • Consumers who use social media (vs. people who don’t) are 50% more likely to use search. Source: srcibd
  • Websites with a Google+ business page yield a 15% rise in search rank. Source: Open Forum

With these statistics, we can say that social media can be a primary engine for promoting new content and can take your website from zero visibility to a strong performing position almost overnight. For enhancing SEO through social media platform two factors play a vital role, which are social signals and natural link building. I have explained these two factors in an elaborative manner:

What’s Your Social Signal?

Social Signals are signals to various search engines that your content or information is valuable. Every time someone likes, shares, tweets or +1′s content about your brand, especially a link, they are sending a social signal and the more social signals means you have better chances to rank high on search engine result pages. Many researchers have found that social shares are quite valuable when it comes to building your website authority. Here is the latest research from Searchmetrics, highlighting which social signals correlate to rankings on Google:

socialsignals2

Note that 7 out of the top 9 factors are social signals. Now, it’s clear that social signals can have a huge impact on your search rankings, especially social signals from Google+. If you do not have time to leverage all of the social networking sites, then make sure that Google+ is one of the few you do use because it will play the biggest part in increasing your rankings on search engines. Top social signals that Google is tracking on your website are mentioned below:

Google+

Google+ is a fledgling community when it is compared to social networking giants like Facebook and Twitter, but its social signals have the most impact on search ranking results. Some factors that you should look at are:

Amount of +1s- You need to start distinguishing +1 to your website in general and +1 to each piece of your content. You should increase +1s to your brand/your authorship profile. This also applies to +1s on Local+ pages.

Authority of +1s- If your profile or brand gets more +1, then you will get to rank higher and easier for the future content you produce.

Growth rate of +1s- You should strategize a plan that will increase your +1 steadily over an extended period of time.

Amount of Adds and Shares- How many people are following and sharing your content tells about how authoritative you are.

Authority of Adds and Shares- Who is following you is also important. A network with people with great profiles helps you to establish a voice.

Facebook

The king of social networking sites, Facebook has an active community of over 900 million. Millions of active users make it a perfect platform for generating social signals. Various research has shown that Facebook influences more search rankings as compared to Google+ or Twitter. Some factors that you should look at are:

Amount of Shares and Likes- You should remember that “shares” carry more weight than “likes”.

Amount of Comments- The collective amount of likes, shares, and comments correlate the closest with search ranking.

Twitter

Twitter is second only to Facebook and boasts 500 million users that are constantly “tweeting”, status updates and events in real time. Twitter users, known as “tweeps”, put more premium on a tweet’s authority rather than sheer amount; though the overall social signals generated by it lags just a little behind Facebook. On Twitter, you should look at some factors like:

  • Authority of followers, mentions, and retweets
  • Number of followers, mentions, and retweets
  • Speed and intensity of tweets and RT over time

Other social websites like Pinterest, Reddit, Digg, StumbleUpon, and FourSquare

The big three, i.e. Facebook, Twitter, and Google+, play quite important role when it comes to social ranking factors, but you should not ignore the potential of other user-driven social websites like Pinterest, Reddit, Digg, StumbleUpon, and FourSquare. On these social networking sites you should look at following factors:

  • Amount of Pins and re-pins on Pinterest
  • Comments on Pinterest
  • Growth rate of Pins and Re-pins
  • Check-ins on Foursquare
  • Spread rate of check-ins at FourSquare
  • Upvotes on Reddit, Digg, StumbleUpon
  • Comments on Reddit, Digg, StumbleUpon

Link Development through Social Media

The traditional way of link building like en-masse link directories, spammy comments, forum-posts for the sake of links, and anchor text sculpting are over now. In the modern era, the powerful way to build link is an effective content marketing strategy. People love informative and quality content, and they love sharing content. Social media sites are one of the best platforms for content marketing, in this way these are quite important for natural link development.

How to build natural and quality links through Social Media Platforms

There are two tactics that will help you immensely in earning quality and natural links through Social Media Platforms are:

Link-building through interaction and community engagement

If you’re link-building but never building relationships or never interacting with people, you’re not really link building: you are spamming. If you interact with people who might care about your brand, you can gain a cutting edge over other competitors. Meaningful interactions with the audience in your niche prove your credibility and will lead to more authority links. 

You can also get links through interaction from a popular site or a popular brand, when they post to their Facebook page, make a Google+ post, launch a new blog post, or put up a new video on YouTube. In this case, I also recommend you to interact early and often. Early because a lot of times, being in the first five or ten comments, interactions, or engagements really helps you to be seen by the editors who are almost always watching. When you do such interaction, make sure you are adding value, by doing this you make yourself stand out in the comments. You can add value by doing a little bit of detailed research and by making the conversation more interesting. By posting great comments, you will create interest in target customers and they often click your profile that will latently earn you some links. In addition to this, you can also offer help to other people and you can help people without being asked. This is a great way to drive links back to your own site and you can do this, not just on blog posts, but on Google+ posts, Facebook pages, and YouTube comments.

Link building through quality content

In addition to gaining links from popular sites, you can also earn links by posting qualitative and linkable content on social media platforms. If you create content that people find valuable and informative, they are more likely to want to share it. What people find valuable can vary, but optimum quality blog posts and infographics that provide well-researched information, statistics, and new angles on a subject are all good starting points. A good and informative video that attracts viewers’ attention is eminently shareable, which is one reason nearly 87% of agency and brand marketers now creating a video for content marketing. When someone reads your quality and informative content on social media sites and finds it of value, it is more likely that they will want to link to it.

Article-Effective-Content

In order to give your informative content the best chance of reaching a wide audience, you should identify the key influencers or target audience in your field. In this way, you will be able to target your efforts effectively. Facebook and Twitter are the two go-to social media platforms for most people but you should also seek out targets on other platforms such as Pinterest, YouTube, and Tumblr. In addition to this, if you are marketing within specific regions, you might want to channel your efforts to the most popular websites in each market. For example, VK is the preferred social media website in Russia, while Orkut can help extend your reach within Brazil and India.

You can also use various tools and services that can help you find the best targets. For example, Followerwonk offers a Twitter analytics service and it can help you to compare and sort followers by looking at data such as social authority scores and the percentage of URLs. Furthermore, you can also gauge reactions to your own tweets by monitoring your activity alongside current follower numbers. Apart from this, Fresh Web Explorer is a handy tool, as it searches for mentions of your brand, company or other keyword and automatically matches this with ‘feed authority’. In this way, you can sort key influencers from those with less perceived authority that will allow you to target your efforts more effectively.

Now, it is clear that social media is an essential part of search engine optimization. Following diagram explains you a blueprint of how social media supports SEO: 

seo-social-media

Quality Content gets published- One of the best ways to increase quality traffic to your website is to publish shareable, useful and relevant content on social media sites.

Content gets Shares, Links, & Likes- As you start publishing your company’s blog posts or research work on a regular basis and spreading it across the social networking sites, your content will start generating shares, links, and “likes”.

Sites Gain Subscriptions while Social Profiles get Fans & Followers- As a result, your site’s blog will gain more subscribers and your social media channels will gain more followers, fans, and connections.

Thriving Community Supporting the Website & Social Networks Grows- A thriving community of people who are interested in your user-focused content develops and starts to thrive.

Reputation Reinforced through Social Media & SEO as Authoritative Brand for the Niche- Signals are sent to various search engines about your activity on social media platforms and your keyword-rich and informative content. Your website starts being viewed as reputable, relevant, and authoritative.

Sites Gain Authority in Search Engines- As a result, your website and its informative and quality content starts appearing higher and more frequently in the top rankings and listings of search engines for your keyword phrases and targeted keywords.

Sustainable Stream of Users Discover the Site organically- A consistently growing stream of users will begin discovering the website via the social media sites, search engines, and your email marketing efforts.

I have explained how aligning SEO and social media efforts can really enhance your SEO performance. In order to execute this task effectively, you might even like to hire experienced SEO experts. You should make sure that your social media and SEO teams are working together in order to create a unified digital marketing strategy.

Source: This article was published problogger.com By Guest Blogger

Categorized in How to

A new book shows how Google’s search algorithms quietly reinforce racist stereotypes.

Are search engines making us more racist?

According to Safiya Umoja Noble, a professor of communication at the University of Southern California, the answer is almost certainly yes.

Noble’s new book, Algorithms of Oppression: How Search Engines Reinforce Racism, challenges the idea that search engines like Google provide a level playing field for all ideas, values, and identities. She says they’re inherently discriminatory and favor the groups that designed them, as well as the companies that fund them.

This isn’t a trivial topic, especially in a world where people get more information from search engines than they do from teachers or libraries. For Noble, Google is not just telling people what they want to know but also determining what’s worth knowing in the first place.

I reached out to Noble last week to find out what she had learned about the unseen factors driving these algorithms, and what the consequences of ignoring them might be.

A lightly edited transcript of our conversation follows.

Sean Illing

What are you arguing in this book?

Safiya Umoja Noble

I’m arguing that large, multinational advertising platforms online are not trusted, credible public information portals. Most people think of Google and search engines in particular as a public library, or as a trusted place where they can get accurate information about the world. I provide a lot of examples to show the incredible influence of advertising dollars on the kinds of things we find, and I show how certain people and communities get misrepresented in service of making money on these platforms.

Sean Illing

Who gets misrepresented and how?

Safiya Umoja Noble

I started the book several years ago by doing collective searches on keywords around different community identities. I did searches on “black girls,” “Asian girls,” and “Latina girls” online and found that pornography was the primary way they were represented on the first page of search results. That doesn’t seem to be a very fair or credible representation of women of color in the United States. It reduces them to sexualized objects.

So that begs the question: What’s going on in these search engines? What are the well-funded, well-capitalized industries behind them who are purchasing keywords and using their influence to represent people and ideas in this way? The book was my attempt to answer these questions.

Sean Illing

Okay, so at the time you did this research, if someone went to Google and searched for “black women,” they would get a bunch of pornography. What happens if they type in “white girls” or “white women”? Or if they search for what should be a universal category, like “beautiful people”?

Safiya Umoja Noble

Now, fortunately, Google has responded to this. They suppressed a lot of porn, in part because we’ve been speaking out about this for six or seven years. But if you go to Google today and search for “Asian girls” or “Latina girls,” you’ll still find the hypersexualized content.

For a long time, if you did an image search on the word “beautiful,” you would get scantily clad images of almost exclusively white women in bikinis or lingerie. The representations were overwhelmingly white women.

People often ask what happens when you search “white girls.” White women don’t typically identify as white; they just think of themselves as girls or women or individuals. I think what you see there is the gaze of people of color looking at white women and girls and naming whiteness as an identity, which is something that you don’t typically see white women doing themselves.

Sean Illing

These search algorithms aren’t merely selecting what information we’re exposed to; they’re cementing assumptions about what information is worth knowing in the first place. That might be the most insidious part of this.

Safiya Umoja Noble

There is a dominant male, a Western-centric point of view that gets encoded into the organization of information. You have to remember that an algorithm is just an automated decision tree. If these keywords are present, then a variety of assumptions have to be made about what to point to in all the trillions of pages that exist on the web.

And those decisions always correlate to the relationship of advertisers to the platform. Google has a huge empire called AdWords, and people bid in a real-time auction to optimize their content.

That model — of information going to the highest bidder — will always privilege people who have the most resources. And that means that people who don’t have a lot of resources, like children, will never be able to fully control the ways in which they’re represented, given the logic and mechanisms of how search engines work.

Sean Illing

In the book, you talk about how racist websites gamed search engines to control the narrative around Martin Luther King Jr. so that if you searched for MLK, you’d find links to white supremacist propaganda. You also talk about the stakes involved here and point to Dylann Roof as an example.

Safiya Umoja Noble

In his manifesto, Dylann Roof has a diatribe against people of color, and he says that the first event that truly awakened him was the Trayvon Martin story. He says he went to Google and did a search on “black-on-white crime.” Now, most of us know that black-on-white crime is not an American epidemic — that, in fact, most crime happens within a community. But that’s a separate discussion.

So Roof goes to Google and puts in a white nationalist red herring (“black-on-white crime.”) And of course, it immediately takes him to white supremacist websites, which in turn take him down a racist rabbit hole of conspiracy and misinformation. Often, these racist websites are designed to appear credible and benign, in part because that helps them game the algorithms, but also because it convinces a lot of people that the information is truthful.

This is how Roof gets radicalized. He says he learns about the “true history of America,” and about the “race problem” and the “Jewish problem.” He learns that everything he’s ever been taught in school is a lie. And then he says, in his own words, that this makes him research more and more, which we can only imagine is online, and this leads to his “racial awareness.”

And now we know that shortly thereafter, he steps into the “Mother” Emanuel AME Church in Charleston, South Carolina, and murders nine African-American worshippers in cold blood, in order to start a race war.

So the ideas that people are encountering online really matter. It matters that Dylann Roof didn’t see the FBI statistics that tell the truth about how crime works in America. It matters that he didn’t get any counterpoints. It matters that people like him are pushed in these directions without resistance or context.

Sean Illing

My guess is that these algorithms weren’t designed to produce this effect, but I honestly don’t know. What is driving the decision-making process? Is this purely about commercial interests?

Safiya Umoja Noble

It’s difficult to know exactly what Google’s priorities are, because Google’s search algorithm is proprietary, so no one can really make sense of the algorithm except by looking at the output. All of us who study this do it by looking at the end results, and then we try to reverse-engineer it as best we can.

But yes, it’s pretty clear that what’s ultimately driving tech companies like Google is profit. I don’t imagine that a bunch of racists is sitting around a table at Google thinking of ways to create a racist product, but what happens, however, is that engineers simply don’t think about the social consequences of their work. They’re designing technologies for society, and they know nothing about society.

In its own marketing materials, Google says there are over 200 different factors that go into deciding what type of content they surface. I’m sure they have their own measures of relevance for what they think people want. Of course, they’re also using predictive technologies, like autosuggestion, where they fill in the blank. They’re doing that based on what other people have looked at or clicked on in the past.

Sean Illing

But the autosuggestion tool guarantees that majority perspectives will be consistently privileged over others, right?

Safiya Umoja Noble

Right. People who are a numerical minority in society will never be able to use this kind of “majority rules” logic to their benefit. The majority will always be able to control the notions of what’s important, or what’s important to click on, and that’s not how the information landscape ought to work.

Sean Illing

I’m sure some people will counter and say that these are essentially neutral platforms, and if they’re biased, they’re biased because of the human users that make them up. In other words, the problem isn’t the platform; it’s the people.

Safiya Umoja Noble

The platform exists because it’s made by people. It didn’t come down from an alien spacecraft. It’s made by human beings, and the people who make it are biased, and they code their biases into search. How can these things not inform their judgment?

So it’s disingenuous to suggest that the platform just exists unto itself and that the only people who can manipulate it or influence it are the people who use it when actually, the makers of the platform are the primary source of responsibility. I would say that there are makers, as well as users, of a platform. They have to take responsibility for their creations.

Source: This article was published vox.com By Sean Illing

Categorized in Search Engine

Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.

Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update.

Google explained that core search updates happen “several times per year” and that while “some sites may note drops or gains,” there is nothing specific a site can do to tweak its rankings around these updates. In general, Google says to continue to improve your overall site quality, and the next time Google runs these updates, hopefully, your website will be rewarded.

Google explained that “pages that were previously under-rewarded” would see a benefit from these core updates.

Here is the statement Google previously made about this type of update:

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well, other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

Here is Google’s confirmation from today about the update on Monday:

Screenshot 4

 

Source: This article was published searchengineland.com By Barry Schwartz

Categorized in Search Engine

Have spent more than half an hour searching for a PDF document online, only to find that the document you have found is not in PDF format you need. As I have mentioned you can open the PDF before you download it in the web browser. However, you have to find the PDF files first. To make sure the file you get is exactly PDF format, you need to use PDF search engine. If you want to edit and manage the PDF documents you have collected, you might want to check the part 2 in which an efficient PDF tool will be introduced.

Top 5 PDF Search Engine Sites to Get Free PDF eBooks

1. Ebook3000

Ebook3000 is a nice PDF search engine for PDF files (ebooks, documents & forms). And it is a library of free ebook downloads with over 17 categories available. You can also type in the keywords in the search box, then all the related PDF files are displayed here. I like it very much because of its magazines. You could always find a lot of PDF and ePub documents there.

free PDF search

2. Search PDF

Search PDF is another great PDF search engine which able to help you find and download PDF files (eBooks, tutorials, forms, etc.). You just go to its website, search for the PDF files you need. If you want to save the time, you can have the plug-in added to your Firefox search bar. Whenever you need a PDF file, you just type in the Firefox search bar to get it.

pdf search engine

3. PDF Search Engine

PDF Search Engine likes an online library whose services are available to the people without any time limit and charges. It is a book search engine search on sites, forums, message boards for pdf files. You can find and download a tons of e-books by searching it or browsing through the full directory. You can also the last 20 PDFs which was downloaded by the other users lately.

free PDF search engine

4. Book Gold Mine

Book Gold Mine serves a large collection of quality e-books, lectures, notes, and other kinds of documents at no cost to the user. It has the catogeries like biology, business, computer science, math, and physics, if you want to search PDF files like those, it is a useful PDF search engine for you.

free PDF search

5. Google

Now comes to the end of the list. But I have to say do not ignore Google. In Google search engine, you could get everything you need, including PDF files. Whenever you need a PDF file, you can type in keywords, then with "filetype: pdf" in Google search engine. Without the doubt, you can get what you want.

free PDF search engine

More Solutions to Handle Your PDF Files

Getting PDF files online is often the primary step to work on them. More often than not, you would want to manage those files you have collected for future use, or make some modifications to certain PDF content, like inserting some sentences or leaving notes for certain parts to make them indicative to readers. Or you might want to read on e-Readers, like iPad, Sony Reader, Barnes & Nobles Nook, or Kindle after you get some interesting PDF eBooks.

PDFelement is the all-in-one PDF solution which is embedded in all those functions you can imagine for PDF. It is capable of converting PDF to dozens of documents format, including Word, Excel, PPT, EPUB, TIFF, RTF, image and more. A complete series of comment tools are available for making PDF illuminous to readers, such as inserting the note, highlight PDF content or drawing markups as you need.

pdf editor

Moreover, you are able to manage the PDF files as you need. For example, you can combine batch files into a single PDF or just split a single one into several pages, or crop certain parts of PDF pages to make them accessible for reuse. Another amazing feature is the OCR function which can turn scanned PDF into editable and searchable.

Step 1. Convert PDF to e-Readers Friendly Format

After you get some interesting PDF eBooks, you might want to read on e-Readers, like iPad, Sony Reader, Barnes & Nobles Nook, or Kindle, etc. To enhance your reading experience, you should convert PDF to EPUB, because PDF is too large to read on portable devices, while EPUB is suitable to read on any e-Readers.

All you need to do is to import the PDF files into PDFelement, move to the "Home" tab and hit the "To Others" button, select the "Convert to EPUB" from the drop-down menu. Seconds later, you will see the EPUB files ready for use.

convert pdf to epub

Step 2. Combine PDF Files as You Want

If you are working on research papers, collecting PDF files from website won’t do much good to the writing process. You still should organize those documents and make them easy to retrieve and look up.

To combine multiple PDF files, go to the homepage and click the "Combine PDF" button, add all the files you need to merge. One click and you will have all those documents combined into one in seconds.

combine pdf files

Step 3. Edit Scanned PDF (Optional)

You would need the OCR function if the PDF documents you found are image-based. You are unable to make changes to scanned PDFs if you don’t recognize them to editable PDF. Before you try to work on scanned PDF, you should perform OCR first.

Import the scanned PDF documents into PDFelement, and you will see a notice to inform you of performing OCR. Hit on the "Perform OCR" button and all you have to do is to wait for just several seconds, and the PDF can be modified as you want. Click on the "Edit" button on the upper left to start the editing process. You can edit text and images by clicking the "Edit" button.

edit scanned pdf

 Source: This article was published pdf.wondershare.com

Categorized in Search Engine

When you’re writing a paper or conducting a research-intensive project, you might turn to Wikipedia for a quick examination of the material. As informative and entertaining as this “collaborative online encyclopedia” can be, Wikipedia is generally not considered a credible source to cite in your college-level research papers. Even Wikipedia itself encourages readers to carefully evaluate the information because “anyone can edit the information given at any time.”

Popular search engines, such as Google and Yahoo, are often loaded with advertisements and can really hamper your effectiveness, sending you down one research rabbit hole after another. You need a list of search engines that are reliable, reputable, and free.

However, some search engines only have a citation, or index info, on articles – not the full-text.

“I recommend students search in the library databases for any articles that are not in full text in these engines, or reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. if they need extra help to find sources,” said Tracy Ralston, Post University Library Director. “For instance, we have access to Lexis-Nexis Academic, which has more access to statutes, law journal articles, etc. than Lexis Web. Plus, we have a huge variety of sources (journal articles, newspapers, online videos, etc.) that go way beyond these search engines.”

So, as stated on Wikipedia, “Remember that any encyclopedia is a starting point for research, not an ending point.”

With that in mind, here are … 7 of the Best Educational Search Engines for Students:

1) Educational Resources Information Center (ERIC)

One of the best deeper web search engines designed for academic research, ERIC is maintained by the U.S. Department of Education. You’ll find more than 1.3 million bibliographic records of articles and online materials just a click away. The extensive body of education-related literature includes technical reports, policy papers, conference papers, research syntheses, journal articles, and books.

2) Lexis Web

Indispensable for law students and research projects that require legal citations, Lexis Web populates this search engine with validated legal sites. It’s easy to narrow your search by site type (blog, news, commercial, government) and filter by jurisdiction, practice area, source, and file format.

3) Google Scholar

This must-have search engine for research lets you easily find relevant scholarly literature, such as books, theses, abstracts, and articles, across many disciplines and sources. Google Scholar ranks documents by taking into account the full text, where the document was published, who authored it, and how often and how recently it has been cited in other scholarly literature. Find literature from academic publishers, professional societies, universities, court opinions, and other credible organizations.

4) Microsoft Academic (MA)

Enjoy fast access to “continually refreshed and extensive academic content” from more than 120 million publications including journals, scientific papers, and conferences. Because MA is a semantic search engine, not a keyword-based one, it uses natural language processing to understand and remember the information contained in each document. It then applies “semantic inference” to glean the intent of your search and delivers rich, knowledgeable results that are relevant to your needs. MA 2.0 debuted in July 2017 and gives users even more personalized and improved search capabilities.

5) Wolfram Alpha

Find dozens of ways to put this “computational knowledge engine” to work for you. Need to compute the frequency of a musical note or better understand your brain’s anatomy? No problem. Just type in your question, and your answer immediately pops up. Not only a go-to education search engine, this fun tool is great for your downtime because it includes categories like Sports and Games and Surprises, in which you can search for jokes, tongue twisters, and famous lines.

6) iSeek Education

This targeted search engine was created for students, teachers, administrators, and caregivers, and all content is editor-reviewed. You have access to hundreds of thousands of trusted scholastic resources provided by universities, government, and reputable noncommercial sites. Numerous filters in the sidebar make it easy to quickly target your results and refine your search by topic, subject, resource type, place, and people. Instantly identify lesson plans, school subjects, activities, and grade levels.

7) ResearchGate

Science majors love this dynamic social networking site for scientists and researchers that not only provides access to the work of 13 million researchers, it lets users ask them questions. ResearchGate’s collection of publications and the frequently updated “news from our members” blog provide a vast array of works that cover timely topics including culture, the environment, politics, health, science, and space.

Source: This article was published blog.post.edu

Categorized in Search Engine

Google is the most widely used search engine on the Web. They offer a variety of different vertical or highly targeted, searches, including News, Maps, and Images. In this article, we're going to look at how you can find images with Google using a variety of advanced search tactics to find the exact image you're really looking for. 

Basic Image Search

For most Web searchers, using Google Image Search is easy: just enter your query into the search box and click the Search Images button.

Simple!

However, more advanced searchers will find that they can also use any of Google's specific search operators within their search query. There are two ways that searchers can utilize Google Images' more advanced features: either by the convenient drop-down menus or by entering in an actual search operator (for example, using the filetype operator will bring back only certain types of images, i.e., .jpg or .gif).

Advanced Searching

If you really want to fine-tune your image searching, the best way to do it is to use the Google advanced search drop-down menus found on your Google Image search results page, or, click on the Advanced Search menu found under the Settings icon on the far right-hand corner. From both of these places you can tweak your image search in a number of ways:

  • Color: Search only for black and white, grayscale, or full-color images (you can pick what color you'd like to highlight, too).
  • Safe Search: Don't want explicit results? This is where you can specify that preference.
  • Domain: Find images only within a specific domain or website.
  • File types: Look for specific image file formats.
  • Size: Especially useful when you're looking for a specific size! Search for small, medium, or large images.
  • Keywords: Just like you can with Google's regular web search, you can filter your results by looking for all the words in a phrase, any of the words, even for images that are not related to the words.

The Advanced Image Search page really comes in handy if you're looking for images that of a particular file type; for example, say you are working on a project that requires images that are in a .JPG format only. It's also useful if you're looking for a larger/high-resolution image for printing, or a smaller resolution image that will work fine for using on the Web (note: always check copyright before using any of the images you find on Google. Commercial use of copyrighted images is prohibited and is considered bad manners on the Web).

Viewing Your Images

Once you click on the Search Images button, Google returns a tapestry of paginated results, displayed in a grid, organized by relevance to your original search term(s).

For each image displayed in your search results, Google also lists the size of the image, type of file, and the originating host's URL. When you click on an image, the original page is displayed via a URL in the middle of the page, along with the Google Images frame around the image thumbnail, the image's full display, and information about the image.

You can click on the image to view it larger than a thumbnail (this will take you to the originating site from which the image was originally found), or go directly to the site itself by clicking on the "Visit Page" link, or, if you just want to see the image without any context, click on the "View Original Image" link.

Some images found via Google Image Search will not be able to be viewed after clicking; this is because some website owners use special code and search engine instructions to keep non-authorized users from downloading images without permission.

Filtering Your Image Results

It's (nearly) inevitable: sometime in your Web search travels you're probably going to come across something offensive.

Thankfully, Google gives us many options for keeping searches safe. By default, a moderate SafeSearch content filter is activated when you use Google Images; this filtering blocks the display of potentially offensive images only, and not text.

You can toggle this SafeSearch filter in any search results page by clicking on the SafeSearch drop-down menu and clicking "Filter Explicit Results". Again, this does not filter text; it only filters offensive images that are considered to be explicit and/or not family-friendly.

Google Image Search: a useful tool

No matter how you use Google's Image Search, it's easy to use and returns accurate, relevant results. Filters - especially the ability to narrow down images by size, color, and file type - are especially useful.

Source: This article was published lifewire.com By Jerri Collins

Categorized in Search Engine

When it comes to legal research services and databases for Big Law, the two leading providers are Westlaw and Lexis-Nexis. Not too long ago, they were essentially the only players in the legal research game — but that was before the internet and the lure of Fast, Easy and often Free access to information online.

Having recently touched on the a title="Westlaw versus LexisNxis – Which is Better?" ">"ifferences between Westlaw and Lexis-Nexis, I thought it might be helpful to touch on the subject of low-cost and free legal research services and websites. We often get asked about less expensive options for gaining access to legal information, especially as it gets more difficult for law firms to recover the costs of these services. I have compiled a short list of six legal information resources on the internet today.

This is by no means an exhaustive list; nor is it a recommendation to replace Westlaw, Lexis-Nexis, Bloomberg or any other provider! In fact, those services continue to be a must-have legal information resource for many firms. Nonetheless, it is helpful to stay on top of other information options that are available to lawyers, firms and clients themselves.

1. GOOGLE SCHOLAR

Google Scholar provides an easy, free way to search and read published opinions of the United States Supreme Court since 1791; US federal district, appellate, tax and bankruptcy courts since 1923; and state appellate and supreme court cases since 1950. Select the “Case Law” button under the Google Scholar search box. There is also separate search functionality for patent information and legal journals.

2. FASTCASE

Fastcase allows users to access federal & state law, appellate decisions, and statutes. It also includes visualization tools to portray the relationships between cases and a “bad law bot” to pinpoint cases which have received negative treatment. Fastcase has a relationship with HeinOnline to deliver content through Fastcase searches (HeinOnline subscription required.) Fastcase has excellent technology integration with Word, Outlook & Adobe products to enable extraction of citations and batch printing. There is a free mobile app for Ios and Android for pulling cases on the go. Fastcase has relationships with many bar associations to provide free access to a simplified version of the product. Annual subscriptions start at $695 for a single user, and the company also maintains a “Public Library of Law” website which provides free access to cases, statutes, regulations, court rules and constitutions.

3. LOISLAWCONNECT

This service of Wolters Kluwer offers pay-as-you-go options for access to primary legal content. You purchase either a 48-hr, 7-day, or 31-day pass, with no contracts or recurring payments. Pricing ranges from $29.95 for a two-day pass to Court Rules for one state to $184 for 31-day access to Primary Law National and Bankruptcy. For some services a one-year subscription plan is available. There are no hidden charges for printing, downloading or hyper-linking to material outside of your subscription.

4. FINDLAW

FindLaw is a comprehensive resource with helpful content for both the legal profession and consumers. You can conduct a broad search for free on cases or contracts, and you can browse research materials by type, jurisdiction or practice area. In addition, the site offers an archive of published opinion summaries dating back to September 2000 by the U.S. Supreme Court, all thirteen U.S. Circuit Courts of Appeals, and some state courts.

5. JUSTIA

Justia, based in Silicon Valley, was created with the mission to “advance the availability of legal resources for the benefit of society.” The site provides free access to case law, codes, regulations, legal articles and legal blog databases. And if you want information to come directly to you, the company publishes a variety of free newsletters, including daily opinion summaries for all Federal Appellate and State Supreme Courts and weekly opinion summaries on a wide range of practice areas, essentially from ‘A’ (Agriculture Law) to ‘Z’ (Zoning and Land Use).

6. LEGAL INFORMATION INSTITUTE, CORNELL UNIVERSITY LAW SCHOOL

GetLegal in partnership with the Legal Information Institute Center at Cornell Law School provides access to U.S. federal materials including the full text of the U.S. Code and opinions of the U.S. Supreme Court, court rules, CFR and additional federal materials. The site also offers quick links to the current authoritative versions of the state statutes, constitution, regulations and court rules.

COMPARING LEGAL RESEARCH SERVICES

When comparing legal research services and databases, the cost is an important consideration, but not the only one. While free case law information is abundantly available on the internet, it can also be said that you get what you pay for. You will not get the kinds of research aids, secondary materials and treatises or enhancements that make the paid tools so valuable and effective. You may not get the depth and breadth of legal content you need, nor know if the content is actually authoritative and legitimate. In addition, browsing and keyword searches consume a fair amount of time while possibly leaving you without crucial information that could help your client.

When time is money and the right information can make or break a legal matter, these shortcomings can quickly move the value gauge from free or low-price to quite costly.

Our Expense Management experts can help ensure your legal research costs are in line with industry standards and offer strategies and advice on how to reduce them.

The two most important research tools are the legal content service or resource and the person doing the research. When you need legal research help, our trained staff are on call with the skills and the tools to find what you need.

 Source: This article was published ccmchase.com By Natalya Berdzeni

Categorized in Online Research

This is the age of influence and networking. The success of a brand or an individual highly depends on the amount of influence earned as well as the level of networks created in the meantime. Today, the best place to power up influence and build network is social media and just like web search engines, there are number of cool social media search engines that can help you or your brand to find real people, build networks, and share or gain useful information required to raise influence within your niche market.

Yes, you heard it right. There are many specific social media search engines out there designed to help you find real people and user profiles across major social networking sites such as Facebook, Twitter, Google+, LinkedIn, and many others.

The more people you can manage to add to your network from the same industry, your influence resultantly improves in the industry. And, there’s no better way to find people on the web other than looking for them via social media search engines.

Today, we bring you a cool list of top social media search engines that can help you find people within your industry nearby to grow your influence, reach, as well as network within the industry.

Best Social Media Search Engines to Find Real People across Top Social Networks

There is no doubt that Google is the most popular search engine on the web to find almost anything on the internet. However, even Google fails or is not up to the mark when finding people or profiles on popular social media channels.

Today, we will share some of the best social media search engines that would help you find real people as follows:

Social Mention

The first on our list is Social Mention. This web tool is systematically designed for people looking for social media contents that include blogs, microblogs, comments, bookmarks, videos, and more. With Social Mention, you can also set alerts and receive emails based on your searches for specific brands, celebrities, or company related updates. The tool is quite helpful for bloggers, who can install its real-time buzz widget on their blogs for maximum benefits.

WhosTalkin

WhosTalkin is another social media search engine that lets you explore conversations relevant to the topics that interest you. You can find updates about your favorite sport, favorite food, celebrity, or a company. With WhosTalkin, you can engage in conversations that are most relevant to the topics you like. This internet-based social media search engine tool is able to search through a number of social media networks and blogs for your favorite trending topics and conversations related your favorite celebrity, sports, food, places, videos, etc.

YoName

As the name of the search engine suggests, YoName lets you find people across different social media platforms by name. With YoName, you can search people on Facebook, Twitter, LinkedIn, YouTube, Flickr, Blogger blogs, and several others using the search form. Simply enter people’s name, email address, or phone number and then hit “Yo” to get the results. Besides social media search, YoName also supports web search, business search as well as public records search.

Anoox

Well, Anoox is not exactly a social media search engine but it allows you to get information via multiple social media websites as well as find answers to your queries from real people. At Anoox, you can share & discuss with real people for the best answer, truth, and in turn more traffic to your website or profile.

BoardReader

Unlike other social media search engines, BoardReader is a search tool for community forums and boards. With BoredReader, you can easily explore popular content spread across the internet including news, articles, videos, press releases, etc.

Bing Social

After Google, Bing is the 2nd most popular search engine on the web and its social arm known as Bing Social is designed to find the latest news and trending topics shared across popular social networking channels like Facebook, Twitter, and other social media networks.

Addictomatic

Addictomatic is yet another social search tool to explore the latest news, trending topics, attractive blog posts, viral videos, and interesting pictures. This tool searches the best live sites on the internet to find the latest news, blog posts, videos, and images for you. With this tool, you can easily keep up with the latest updates on the hot trending topics, and keep up to date with the latest social media sensation on the web.

Twazzup

Twitter is a strong social media platform with lots of viral and trending news surfacing on this microblogging tool every single second as you are reading this article. Twazzup lets you search these trending news and topics across Twitter and lets you keep up with the social media buzz around the globe.

Snitch Name

Snitch Name is a white pages service for social networks. This amazing search tool is designed to search people’s profile over popular social media platforms such as Facebook, Twitter, LinkedIn, MySpace, and other networks.

Blinkx

Videos are now an integral part of the social media world and Blinkx is a social media search engine dedicated to videos medium. One of the best social media search engines on the web, Blinkx is a search engine for videos with over million hours of regularly indexed online videos. This video search engine enables you to watch videos ranging from a wide variety of different categories including but not limited to news & politics, celebrity, technology, business, gaming, food, sports, and more assorted from all the major news portals and video sharing platforms.

Flickr Advanced Search

Flickr, as everyone knows, is one of the largest photo and video sharing platforms on the internet. While it lets you upload and view photos and videos on it, Flickr also lets you search for images or videos based on your topic using its advanced search tool embed with smart filters and variety of options designed to deliver accurate and effective results.

Source: This article was published geekdashboard.com By Rajeesh Nair

Categorized in Search Engine

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