Google is constantly testing user interfaces, we cover some but not all of them. This one was brought to my attention by AbhisheK Kasaudhan on Twitter.

This tests gives you a whiter, what looks to be more spacious, desktop search experience.

The top bar is less gray and more off-white, it is also more spacious. The search button is not a blue button but rather a white button with a blue magnifying glass. Here are the two interfaces side by side, you can click to enlarge them.

Whiter Test Interface:

click for full size

The Normal Interface:

click for full size

Which do you like better?

Forum discussion at Twitter.

 

Source : https://www.seroundtable.com/google-white-desktop-search-22706.html

Categorized in Search Engine

It has been rare for Matt Cutts to talk about working at Google. Matt was the search spam guardian at Google, he went on a leave a while back and was replaced in March 2015 and now is temporarily at the Pentagon working on projects with the Defense Digital Service team.

The interview was by Anil Dash and posted on Medium. It was a weird format because they used an app for the interview and Matt was asked a question on a mobile app and he had to reply quickly typing on his mobile phone. But the questions were solid and not just about his work with the Defense Digital Service team. Anil has known Matt for years and asked him some solid questions around his work at Google.

Here are the most interesting ones about his challenges while working at Google in the unique position of doing webmaster communication, when there was no such role for that early on.

He told Anil that he "was always amazed that more engineers didn't want to step out in front of the curtain." I know he tried, he brought many engineers to conferences, brought them into videos and forums but very few lasted. So he decided to help make a team just for this, named the Webmaster Trends team.

When asked about the stresses around how SEOs can get a bit extreme, Matt said "occasionally someone would be stressed and threaten something." Yes, he received threats. In fact, he said he "did get a credible threat at a search conference." He added that since then his "wife insisted that I had to carry a cell phone after that."

But when he was asked if that was unusual, he shrugged it off explaining that "even then the kernel of there reaction was trying to set things right." He explained "well, it is there livelihood in many cases," "so I understand the stress that people would be under," Matt added.

I then was able to ask a few questions and I asked if he ever considered a body guard and he said "nah. Most people even when stressed are still reasonable and nice." Yea, most people are, but it only takes one, I thought.

Matt did add "folks would occasionally send a big cookie or a fruit basket. We always joked whether it was safe to eat them."

So what was the tricky part I asked Matt?

"The knowledge from one area helped in the other. But at times, it was frustrating because I wanted to shut down some loophole faster, and I wasn't going to recommend things that would make the web worse. On balance though, I am so grateful for my time doing communication and outreach."
 

He never once said he left Google because of these challenges and technically, he is still on a leave and with Google. But I assume he is somewhat relieved and thankful not to be getting as many threats these days.

Source : https://www.seroundtable.com/matt-cutts-challenges-google-22650.html

Categorized in Search Engine

Something is going on and it is getting bigger and bigger as time goes on. On September 2nd we reported significant changes in the Google search results, it seems Google did an unconfirmed Google algorithmic tweak but they said it was not Penguin. Then Tuesday we reported another shift in chatter which now seems to be escalating over the past 24 hours.

Let me first quote John Mueller of Google who said it wasn't Penguin this morning, he said on Twitter that this is nothing specific:

But an update it seems to be, if not Penguin, then maybe something related to September 2nd or something else.

There is a lot of ongoing chatter at Black Hat World forums and WebmasterWorld. Here are some recent quotes:

I am seeing extremely diverse datasets rolling through SERPs.

It's affecting our referrals in a big way, depending on what set is dominating. I can make myself see patterns as early as last Wednesday (7th Sept), but it's been clear since Monday (12th) and on steroids today.

We generally do not see swings like this unless a chunky general update rolls through - and we have never had any impact either way during the Panda/Penguin updates.

Hope this all settles soon. We've seen a sizeable rankings boost across our 1500 tracked keywords in Australia from the 2nd of Sep update. It's been very turbulent ever since.
I have noticed that after an initial jump in rankings at the start of this "update" or whatever it is / will be, but I can see that the rankings are drifting back down. I also didn't notice any real traffic gains from the rises in ranking but this may be more due to most reaching the top of page 2 and not hitting page 1. Anyone noticing similar jumps up then drift back down?
Pretty sure this is Penguin. If not it has to be something completely new.

This can't just be a "core" update.

I guess we just gotta wait for the official announcement, which should be coming soon since it seems to be rolling out in the US now.

Penguin maybe ... it's a google dance now. One of my client websites yesterday was reach top position in first page and then ....boom didn't see it in first 10 pages of google and i think is nowere because i can found it. And then it show up again, but now i do a search and is nowere. I only used web2.0 and natural backlinks...
Complete BS.. rankings are just constantly going up & down. NEVER seen this before..

 

View image on TwitterView image on Twitter


 

 

@vladrpt has been posting a ton of this on Twitter as well.

The comments on Tuesdays post here and the September 2nd posts here are close to 400 comments together. So this is a hot topic.

Mozcast showed really hot weather:

click for full size

Accuranker spiked a bit on Tuesday:

click for full size

RankRanger also showed a spike:

click for full size

So what is it? Maybe Google is testing Penguin but I believe this is just tweaks to September 2nd's update.

Forum discussion at Twitter Black Hat World and WebmasterWorld.

 

Source : https://www.seroundtable.com/google-search-algorithm-update-22701.html

Categorized in Search Engine

 

This week in search, we saw even more signals of a massive Google update, both seem not to be related to Penguin. Although, Google does have a date in mind on when to launch Penguin 4.0. Google seems to have dropped how often they show the image search box in the search results. Google will be updating their JavaScript recommendations in the upcoming weeks. Google now shows the reviewers name next to the review snippets. Google added new schema and structured markup for courses. Google is showing image thumbnails in the mobile search results. Google is testing a whiter desktop search look. Google added helpful buttons to local reviews. Google sometimes hides the full address in the maps results. Google may show a local map pack at the bottom of the search results. Google AdWords keyword planner tool is changing your keywords. Google had another big bug with the keyword planner tool this week, they fixed it days later. Google Adwords added a new way to access multiple accounts. Google AdWords extended the expanded text ads deadline. Google is dropping support for the campaign experiments feature in AdWords. That was this week in search at theSearch Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

 

Source : https://www.seroundtable.com/video-09-16-2016-22709.html

 

Categorized in Search Engine

Was there a major Google algorithm change this week? Many webmasters believe so.

 

Earlier this month, we reported about significant chatter around a Google algorithm update. Well, it looks like we have another update to report to you this week.

On Tuesday of this week, there were some early signals of a Google update. Those signalsintensified Thursday and seem to just be getting stronger day by day.

In short, the webmaster and SEO community is confident that there was an algorithm change with the Google organic search results this week. Not only are the SEO forums and communities discussing it, the tracking tools from MozcastAccurankerRankRanger and others have also shown significant fluctuations in the organic rankings in Google.

Google’s PR team wouldn’t directly comment. Instead, they pointed to a tweet by John Mueller from Google: “nothing specific, sorry — we’re always working to improve things!” This is in response to questions about an algorithm update. John also said this morning on Twitter that these are normal fluctuations:

In any event, it seems this is not directly related to the Google Penguin update we are all anxiously awaiting.

 

Source : http://searchengineland.com/google-downplays-google-algorithm-ranking-update-week-normal-fluctuations-258923

Categorized in Search Engine

The search engine has a really feature – known as Popular Times – which predicts when places will be rammed (or not).

It’s based on anonymous data from people who opt to share their location when using their mobile.

It lets you pinpoint when might be the best time to visit.

For example, you can see that on Fridays at the London Eye the most popular time is between 2pm and 3pm, whereas arriving at 10am should slash your waiting time.

Whereas visiting the Ikea in Manchester between 8 and 9pm on a Saturday is the best way to avoid the weekend crowds.

The clever tip was picked up by MoneySavingExpert after their readers reported using it successfully.

Firstly, Google the name and location of where you want to go

Firstly, Google the name and location of where you want to go

Scroll down to reveal the Popular Times chart

Scroll down to reveal the Popular Times chart

How to use the Popular Times feature on Google to avoid queues

Firstly, do a Google search for the restaurant, attraction, etc. On the right hand side you will see a box with Google’s listing for the destination.

If you scroll down you will see the Popular Times graph. You can then flick between the days to find the quietest times.

Not all places have a times graph – it only appears once Google has enough data to establish opening times.

Although, there are plenty of places where it does work across the UK.

Source : https://www.thesun.co.uk/living/1791707/the-clever-way-google-can-help-you-dodge-queues-and-miss-crowds-forever/

Categorized in Search Engine

It's no secret that Google and Facebook have taken over the world. Their domination of digital advertising still might come as a bit of a shock, though: Google and Facebook currently take a whopping 85 cents of every new dollar spent on online advertising.

The remaining 15 cents gets split between the rest of the digital media world.

What's the reason for this imbalance? Will things ever change? Learn all about itIGNITION 2016, Business Insider's upcoming flagship conference.

We'll get an overview of Google from expert Danny Sullivan, founding editor of Search Engine Land, and the lowdown on Facebook from expert Mark Mahaney, top internet analyst at RBC Capital. They will tell us everything we need to know about these two tech companies' domination of digital advertising. This is a crucial topic, as the field of digital media continues to become more crowded and competitive.

This is just one reason that IGNITION 2016 is shaping up to be the perfect opportunity to peer into the future of technology and media. Grab your tickets now to see innovative speakers like Cisco CEO Chuck Robbins, IBM Watson General Manager David Kenny, and Tencent's SY Lau. Business Insider is bringing them all together from December 5-7 at the Time Warner Center in New York City.

 

Don't miss your chance to attend this event – sign up today before tickets sell out!

Mon, Dec 5, 2016 5:00 p.m. - Wed, Dec 7, 2016 7:00 p.m.Time Warner Center- 10 On The Park, 60 Columbus Circle, New York, NY 10019
TICKET TYPE
TICKETS
FEESQTY
IGNITION: Future of Digital
$3995.00
$0.00
Duo Ticket- 2 tickets - 10% discount
$3595.50
$0.00
Group Rate - 3+ tickets - 20% discount
$3196.00
$0.00

 

Categorized in Search Engine

Regarding personal goals, September is an iffy month. You have either achieved the goals you set out for yourself at the beginning of the year or have come to accept that you will not accomplish those goals and will just wait until the new year for a fresh start.

For marketers, however, September is different. Unlike a personal goal that can be shrugged off, an end of year marketing goal must be met in business. And you are heading into the fourth quarter of the year, most notable for a tremendous number of holidays in the United States and many other countries.

Depending on your business, this may mean a boom or drop off in business. Hence, as marketers, you may either be ramping up to meet those end of year goals, grasping at straws to meet those end of year goals, or preparing for the beginning of a new year.

Depending on which type of marketer you are, the following seven are the top end of year digital marketing priorities. The first one may not apply to all businesses, but the last six definitely will be.

1. Get Holiday Campaigns In-Sync and Finalized

Do you have your holiday marketing and advertising campaigns planned out for the upcoming holiday seasons? If so, now is the time to make sure they are all in-sync and ready to be rolled out at the appropriate times.

When I say in-sync, what I mean is that your holiday campaigns are consistent throughout your entire online and offline presence. The same colors, the same designs, the same message, the same featured products, services, benefits, etc.  Similar to your logo, having consistent holiday campaigns will help ingrain your brand and your promotions into your customer’s minds.

Visit Toyota’s main website and social channels. Chances are, you will see that the website’s hero image matches each social profile’s cover photo. And if you went to one of their dealerships, you’d likely see matching banners there as well.

From left, clockwise: recent banner ad campaign, Facebook cover photo, and main website's hero image. Screenshot by author.

From left, clockwise: recent banner ad campaign, Facebook cover photo, and main website’s hero image. Screenshot by the author.

Campaigns like that lead the customer straight to the thing that got them excited about your business in the first place without any breaks in the messaging or distractions.

2. Start Comparing This Year’s Data to Last Year’s

How will you know if you’re on track with your goals and ready to meet them by the end of the year if you haven’t been comparing this year’s analytics data to last year’s? You probably aren’t shooting for the same goals as last year, so you should adjust your data comparison accordingly.

image-2

This Conversions Overview report for a service-based business that measures contact form submissions as goals shows that this business is already behind compared to last year. At this stage, it’s important to know whether this year’s conversions were higher, dollar value wise, or if more conversions need to be made during the last quarter to meet the business’s overall goals.

For retailers who can plug a real dollar figure into the goal value, the report will be much simpler. They will instantly see if their website has produced the amount of revenue compared to last year to either meet or beat your goals.

For either marketer, if you haven’t met your goals, then it may be time to look into some aggressive marketing and advertising options for the fourth quarter.

3. Plan for a New Year—and a New You

Everyone wants to improve upon something each year. Let’s say it’s their looks, their health, or their education. A business can shoot for the same things.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

When it comes to looks, a business can update its logo, website, graphics, and other branding materials. If your business hasn’t done so in several years, this may be the first New Year’s goal you tackle.

When it comes to health, a business can look at the health of the business’s finances, products, services, or its employees. With the latter, it could be anything from getting employees discounts at your local gym to hiring more employees so everyone can go home on time each day.

When it comes to education, a business can look at helping employees grow themselves through more training opportunities. Employees with more training will become more valuable for your business.

The goal isn’t to just create a new budget for the new year, but to create new aspirations for your business to strive towards. Growing your business in a more meaningful way can have even longer term benefits than simply setting yearly sales goals.

4. Organize Your Marketing Strategy

If your marketing team is all over the place regarding not knowing who is handling what, not having a guided process to use to train with, and not having a reason for every tactic used by your team, then it’s time to get your marketing strategy organized. Implementing a new strategy during a busy holiday season where lots of campaigns are going may not be the ideal time.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

That’s why you’ll either want to get it in place before that fourth quarter or immediately after in the new year. The sooner you get your strategy organized, from top to bottom, the smoother each of your campaigns will be to run.

A lot will depend on the size of your team, but here is an example of what you’ll want to do.

  • Each member of your team should have their primary role, the skills to backup another team member should the need arise, and the ability to train new employees for both roles.
  • Each process that you use in your marketing strategy should be fully documented so that anyone on your marketing team could pick up your documentation and do a specific task if needed, such as how to edit a blog post from your freelancers or how to run a Facebook ad.
  • Each task that you do should have a justification. This can just be a document where you have different headings (Content Marketing, Search Marketing, Social Media Marketing), and under each, you note why each thing you do in that particular area is valuable to your business. Include each year’s conversions data if possible to backup your statements.

Once you’ve established this strategy, you will only need to review and modify it periodically to ensure it is still current and the best way to manage your marketing team, processes, and task choices.

5. Track Website Visitors with More than Web Analytics

I’ve mentioned conversions a few times throughout the post. If you haven’t set up your web analytics to track conversion goals on your website, now is definitely the time to do so. You may have missed out on a lot of great data for this year, but if you have a busy holiday season, you still have time to capture that traffic and be prepared to capture all of next year’s analytics data and beyond.

Also, remember that it’s not just about web analytics anymore. Google Analytics allows you to reach website visitors through remarketing via Google AdWords. Facebook, Instagram (by way of Facebook), Twitter, and now Pinterest allow you to advertise to your website visitors by adding their tags to your website. Some will even use those tags to give you some insights on your website visitors through their network.

image-3

As shown above, you can use Facebook Audience Insights to analyze the ad audience you create from your website visitors. It’s like web analytics, with more personal demographics about your visitors. Including with standard demographics are other Facebook pages they like, how they engage on Facebook (i.e., do they click on ads?), household stats, and spending habits (i.e., are they more likely to shop online or in your store?).

All of this information can help you get to know your website visitors better. Combined with your standard web analytics, you should have enough information to make important business decisions about your marketing strategy, what to feature on your website, and much more.

6. Optimize Your Website for Mobile

I’m probably preaching to the choir, but if your website is not optimized for mobile, either now or after the holiday rush is the time. I only suggest after for those worried about crashing their website before the major shopping months to come.

For everyone else, get mobile as soon as possible. While you don’t have to opt-in to everything that is mobile, such as Google Accelerated Mobile Pages (unless you’re a major content publisher, in which case, you should), you should, at a minimum, have a responsive web design.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

A responsive web design, as recommended by Google, will allow anyone to view your website easily with any device, from their TV to their smartphone. It will allow them to engage with your website, whether it’s filling out your contact form or making a purchase.

So be sure to find a good responsive template, theme, or designer for the platform you use on your website (WordPress, Shopify, etc.) and make your website friendly to any visitor, regardless of the device they use.

7. Optimize Your Website for Speed

It’s not all about the layout. Speed can make a huge impression on a website visitor. Or not – if it takes too long for your website to load, your visitor may never see your website at all. Thanks to technology like Google Accelerated Mobile Pages and Facebook Instant Pages, people are becoming accustomed to fast web page loading speeds. Hence, your website needs to load as quickly as possible to meet their expectations.

A good way to find out how long it takes your website to load is theWebPageTest. It will rank your page load speed.

image-4

Then it will let you click on the waterfall view to find out what files are causing the most harm to your page load time. This will usually reveal things like large images on the page, code for website software or plugins, or callouts to APIs for widgets displayed on your website.

If any of these things are slowing your page speed, ask if they are necessary for your business, website’s design, or website’s functionality. If they are not, remove them. If they are, see if they are in some way compressible.

In Conclusion

Whether you are looking for a Hail Mary in the fourth quarter of this year to achieve your goals, or you are simply getting ready for your slow season, there are lots of things you can be doing to improve your marketing. Don’t let this month be spent in dreaded anticipation. Spend it planning with intention instead.

Source : https://www.searchenginejournal.com/the-top-7-end-of-the-year-digital-marketing-priorities/172218/

 

In a move that basically confirms the name change for the upcoming Google Pixel phones, the search engine giant has reportedly renamed the Google Nexus Launcher to a new Google Pixel Launcher.

The Nexus Launcher has been here for some time, but it only featured as a beta version. APK files of the launcher have even been availed to different people who have gone ahead to taste the waters. Now, a renowned HTC leaker who goes by the Twitter handle @LlabTooFeR has come in with fresh images of what he calls the Pixel Launcher. Surprisingly, the pictures show basically no difference between the two launchers, only that the leaker says it has a new name.

pixel launcher



Given that there is really not much to gather about the Pixel Launcher other than the less-detailed images, it is not possible to confirm this rumor. Still, it appears that the new launcher is comfortable with handling landscape views, users can still search for apps directly from the app drawer and the sliding arrow that featured in the bottom third of the Nexus Launcher can still be accessible in the new Pixel Launcher, with the same functionality of allowing access to the app drawer. You will also notice the small Google toggle at the top that allows you to access Google Now instantly.

Speculations about Google’s shift from Nexus branding to Pixel branding for the upcoming smartphones started showing up about a week ago. But before that, it had also been rumored that the phones will be dropping the “Nexus” logo in favor of a “G” logo. However, this change of names from the Nexus Launcher to Pixel Launcher could just be what we needed to confirm that indeed the next phones from the search engine giant will be known as Google Pixel and Pixel XL.

Google Nexus


The new Pixel Launcher comes with version number 7.1-3231428, another indicator that the Google Pixel phones could also come preinstalled with a new Android 7.1 Nougat, just as rumors have been pointing out. More leaks have also suggested that Google will go for the latest and fastest Snapdragon 821 SoC, making the phones the first in the U.S. to come out with the chipset. However, ASUS has recently unveiled its ZenFone 3 Deluxe variant that is powered by this same chipset.

Source:http://www.nashvillechatterclass.com/google-nexus-launcher-renamed-pixel-launcher-ahead-pixel-phones-launch/13991/

 

Categorized in Science & Tech

When thinking of the various services and products that Google has under its ever-increasing umbrella. it can be difficult to think of one single service that really sticks out among the rest. Between the company's search engine, Play Music, YouTube, Play Movies, and more, there are heaps upon heaps of different apps and software services that the company has to offer. However, one of the oldest and most interesting of these is easily that of Google Maps.

Google Maps has been around since as early as 2005, and the service has received a heap of new updates over those 11 years. Between design updates, app support, and other new features, Google has turned a mapping and turn-by-turn navigation platform into something much more than that. While Google Maps is at its best when giving you directions on how to get from one place to another, the company has refined the service over the years to make this experience more fleshed out and feature-rich than any of its competitors. One of those features that helps Google Maps stick out is the platform's Explore feature. The Explore section of the Google Maps app currently allows you to view various locations in your area for Breakfast, Lunch, Coffee, Dinner, and Drinks. It's an excellent feature to have when exploring new areas that you aren't entirely familiar with, and thanks to reports from some beta users of the Android app for Maps, it looks like Google is playing around with a fresh coat of paint for the Explore section.
 
Google looks to be working on an updated version of the Explore section on Google Maps
 
As it stands, the Explore tab of the Google Maps app on Android sections out the various types of restaurants and such by tabs that go along the top of the screen. It's functional and works fine, but in the new update, Google is looking to replace these tabs with a card-based layout that's more reminiscent to what we've seen with Google Now. There's a much greater presence of scrolling vertically to access new information, and this falls in line with what we've seen with Google Now since it initially launched. On top of this, it also looks like the Explore section will house information for finding not just restaurants in your area, but also things like gas stations, pharmacies, ATMs, etc. This is something that's already present when doing a search within the Google Maps app, so it's nice to see that it has made its way over to the Explore section as well.
 
While there's no denying that this updated Explore section looks and sounds like a real treat, Google hasn't officially stated as to whether or not this feature will ever make its way out of the beta state. Android Authority asked Google about this matter, and a rep from the company responded by saying that they are "always experimenting with new ways to improve Maps." If the users of the beta respond positively enough to these changes, there's a very good chance we could see it make its way to the public in the near future. However, if it's met with enough criticism, it might be a while longer before we see the Explore section get officially updated.
 
What are your thoughts on the new look of the Explore section of Google Maps?
Categorized in Search Engine

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media

Book Your Seat for Webinar GET FREE REGISTRATION FOR MEMBERS ONLY      Register Now