According to legislation adopted by the European Union, Google is not considered to be a search engine. It took the European Parliament and the Council of the European Union two years of negotiations and legislative process to come up with this decision. The decision will also declare that Bing, Yahoo and DuckDuckGo are not search engines either. Here are the details of the story, with credit to ERDi who first reported on it.

Why is Google not a Search Engine?

According to the EU’s agreed upon definitions, a search engine searches all websites, which Google does not. Google does not search and/or index the dark web (Tor), nor does it search pages which it is directed not to by a site’s robots.txt file.

The fact that Google complies with Right to Be Forgotten requests, and removes content such as revenge porn, also disqualifies it as a search engine by the EU’s definition.

So What is a Search Engine?

There is currently no search engine in existence today which matches the definition laid out by the EU’s Directive on Network and Information Security.

“Online search engine’ is a digital service that allows users to perform searches of in principle all websites or a geographical subset thereof, websites in a particular language on the basis of a query on any subject in the form of a keyword, phrase or other input; and returns links in which information related to the requested content can be found.“

The key phrase “of in principle all websites” is technically what disqualifies all search engines as we know them today from being search engines by the EU’s definition. Perhaps one day EU will get its wish, but for now search engines are what they are, and they’re a far cry from what EU believes they should be.

 

Source : https://www.searchenginejournal.com/google-not-search-engine/160901/

Categorized in Search Engine

When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online” for “Googled”. According to comScore, Inc., Google and its affiliated websites comprise 67.6% of the search engine market share in the United States, and, according to Netmarketshare 66.44% worldwide.

Though prominent, Google is not the only search engine available. There are innumerable others that provide various interfaces, search algorithms, and other unique features. Many even base their search algorithms around specific philosophies, ones that often attract brand-new audiences.

In descending order, the remaining most popular search engine companies in the United States, by market share after Google, are Microsoft (18.7%), Yahoo (10.0%), Ask Network (2.4%), and AOL (1.3%), according to ComScore report.

Likewise, according to December 2014 data, the remaining most popular search engines worldwide by market share are Baidu (11.15%), Bing (10.29%), Yahoo! (9.31%), and AOL (0.53%).

The exact data is highly variable based on who’s reporting it, and it varies even further on a month-to-month basis. But generally speaking, the ranking order does not vary much.

This list does not necessarily include the 12 most used or well-known search engines after Google; instead, it includes search engines that differ from one another in terms of history, philosophy, content, targeted audiences, and other variables. With that in mind, lets take a look at 12 of the most underrated search engines.

Bing

Based on comScore’s data, the next most powerful player in the search engine industry is Microsoft and its search engine, Bing.

Key differences between the two engines, according to the New York Times, lie in backdrop, search tools, and the amount of information offered on the immediate search page. Bing sports striking, engaging home pages, a display tool when searching for airline flights, aggregate restaurant rating badges, and more. One popular feature is its “linkfromdomain:” search term. This term allows users to see the most frequently used outgoing link from a given site. This can provide easy access to research pages or recommended sites from a trusted source.

Another operator, contains:FILETYPE, allows users to search by file type. Researchers and students with specific softwares may search specifically for PDFs, Word documents, Excel spreadsheets, different photo types, and more universal file types on a whim. This helps to rule out unnecessary documents.

bing filetype operator

Bing’s clean interface particularly excels when searching for videos. The video searches don’t integrate well with text searches on Google. On Bing, the listed videos fit neatly side-by-side in an interface that best accommodates them. This helps to cut down on the amount of time a user would spend scrolling.

Bing hasn’t been shy in comparing itself to Google, either. It has even launched a website titled “Bing It On which directly compares its search results to those of Google.

Yahoo

Another powerful competitor in the search engine market is the long-enduring Yahoo. For many, Yahoo is much more than a search engine; it’s an online Swiss Army knife.

In addition to its search engine, the Yahoo Web portal offers easy access to its news aggregator, games center, retail options, travel guide, horoscope, and other varied features. Yahoo Finance is a popular aggregate for some of the best financial news available, combining information from CNN Money, The Street, and more.

Another extraordinarily well-used feature of Yahoo is Yahoo Answers, which is a forum that allows people to phrase questions in ways the traditional search engines have difficulty handling. Other users can view questions and use their background knowledge and tailor their answers in a personalized manner.

Other popular aspects of Yahoo include easy photo sharing (facilitated by Yahoo’s purchase of Flickr), local news through Yahoo Local, and myriad entertainment options. By having all these convenient features in one place, users rarely have to venture elsewhere if they don’t want to.

Yandex

Founded in Russia in 1997, Yandex has quickly risen to become the country’s premier search engine. Since 2010, it has gone worldwide and become a popular resource for those looking for easy-to-use search pages between different languages. Its translation and cross-lingual search options are featured prominently on its homepage, and it accommodates English, Russian, German, French, and smaller Eastern European languages. This allows bilingual searchers or students working on language projects to more easily find whatever it is they’re looking for.

yandex search engine

Ask

The search engine formerly known as “Ask Jeeves” was easily one of Google’s greatest competitors during the early days of the World Wide Web. Though not the hot commodity it once was, it remains popular for its accommodation of natural, colloquial language. After a user poses a question, it provides possible answers and a large list of other pertinent questions.

Ask’s historic accommodation of vernacular has, in essence, found a spiritual successor through voice commands and searches on mobile devices. Thanks to Apple’s Siri (which relies on Bing) and the Google app, there’s less stigma over voice commands, and they’re becoming more popular. With Siri, users are directly able to bypass using their other apps or search engines by just asking their phone a question.

Though Ask may have popularized the use of dialectal searches, it unfortunately is not as well-integrated with the programs that now champion them.

Dogpile

For those unsure of which search engine to use, many default to Dogpile — the engine that aggregates from pretty much everyone else.

Like Ask, Dogpile is another site with early online history and considerable brand loyalty. Search results (from Google, Yahoo, Yandex, and more) are set upon a focused interface of white and varying shades of blue. Many prefer Dogpile for its chic design, comprehensive answers, and a template that doesn’t prove too distracting or cluttered.

dogpile search engine

Its listed features include: Category Links, Yellow Pages, White Pages, Statistics Bar, Search Finder, Preferences, Spelling Correction, About Results, and Favorite Fetches. A user’s Dogpile experience is easily personalized to a user’s liking.

Yippy

Many Internet users are unfamiliar with the Deep Web. According to CNN, the Deep Web encompasses everything traditional search engines having trouble finding. Pages in the Deep Web may be relatively unconnected to other parts of the Internet or housed on private networks.

yippy search engine

Search engine Yippy (formerly Clusty) searches the Web using other search engines, but it provides results in the form of “clouds” instead of traditional search methods. This makes it more likely to find pages that would be otherwise buried or nearly impossible to find using search engines like Google or Yahoo. Though Yippy doesn’t have the ability to scour the every corner of the Deep Web (no search engine does), it is much more capable and efficient at finding pages for users with more obscure and niche tastes.

Duck Duck Go

With a name based on the popular kids’ game Duck Duck Goose, Duck Duck Go is a website that many find as approachable, user-friendly, and engaging as the game.

Duck Duck Go’s first priority is protecting user privacy. Many adults of all ages find themselves concerned over identity theft and hacking; these issues regularly appear on both local and national news. This search engine doesn’t reach into your history, email, or social media workings to drum up relevant information. Two totally different people can search the same term and get identical results.

The search engine also maintains a handy infinite scroll option (no need to click to other pages), reduced advertising spam, and prompts to help clarify a question.

EntireWeb

First launched back in 2000, EntireWeb is a search engine that requires pages to submit their websites to it for free. This results in a much less crowded search space and guarantees those who submit are less likely to be drowned out by other competition. Queries can be submitted for regular Web search, image search, or real-time search.

Blekko

Created just a few years ago in 2010, blekko (with a stylized lowercase “b”) is the search engine clearly inspired by Twitter. While Twitter (and now other social media sites) has “hashtags,” blekko has “slashtags.” When searching something in its database, blekko provides users with a series of related key words with which to narrow their search.

For instance, searching “celebrity news” on blekko turns up the slashtags for Top Results, Gossip, Magazine, and Latest. Blekko’s interface, which combines minimalist squares and a varied color palette, is considered very user-friendly.

blekko search engine results page example

Goodsearch

Recent years have seen an uptick in people’s interest in engaging technology in an ethical manner. As corporations such as Google and Microsoft continue to grow steadily more powerful, people have been better scrutinizing where their money and attention go.

Goodsearch is a search engine for the charitable. Fueled by Yahoo, Goodsearch allows users to pick a cause of their choice; this can be a nonprofit organization or school. Upon selecting their target, Goodsearch will begin donating 50% of its revenue from that user to their cause. To date, Goodsearch has donated well over $11 million to a variety of sources. According to Goodsearch, the American Society for the Prevention of Cruelty to Animals (ASPCA) has received more than $50,000, and St. Jude Children’s Research Hospital has received more than $18,000 from the website.

goodsearch search engine donation exa,mple

In recent years, Goodsearch has earned the attention of many celebrities, including Zooey Deschanel, Jessica Biel, and Montel Williams.

GigaBlast

Another search engine boasting enormous social and trust capital is GigaBlast. Founded in 2000, GigaBlast is, according to its LinkedIn page, the “leading clean-energy search engine.” An impressive 90% of its energy usage comes from harnessed wind energy, and the company maintains fewer than 10 employees.

Though it’s physically small, its power is big. GigaBlast indexes well over 10 billion pages of content. As environmental issues become more prominent in public consciousness, people are more likely to turn to sites like GigaBlast.

Baidu

Though a relative unknown in the United States, Chinese search engine Baidu is a juggernaut on the international scene. It’s the top search engine in China (with 62% of search engine market share in 2013), and it is the second most popular search engine in the world.

“China’s Google,” as it is nicknamed, has been steadily growing since its incorporation in 2000, and it has recently begun courting English-speaking developers. Its features include searchable webpages, audio files, and images, a collaborative encyclopedia, and a bustling discussion forum. Thanks to its savvy smartphone integration, it has leapt past its immediate competitor, Qihoo 360, which now has only 21% of the Chinese search engine market share.

baidu-and-google

If Baidu manages to continue its domestic success abroad, it might not be long before it does become a household name in the United States.

In Conclusion

Once-popular search engines like AOL.com and InfoSeek have either died out or are now sock-puppeted by their former competitors. InfoSeek attempted to charge for searches, failed, adjusted by depending on gaudy banner advertisements, became a generic “portal,” and was finally salvaged by Google. As AOL declined after its merger with Time Warner, so did its search engine. Now it is also part of Google.

Search engines in the preceding list still thrive because they capitalize upon some distinct corner of the market. For some, that market involves corporate social responsibility (Goodsearch, GigaBlast), social trends (Blekko), privacy concerns (Duck Duck Go), or utility (Yippy, Dogpile). Giants like Google, Bing, and Yahoo largely dominate the general market, so the others have had to specialize to survive.

Source : https://www.searchenginejournal.com/going-beyond-google-comprehensive-list-search-engines/123880/

Categorized in Search Engine

Tips about a new Google search command have been circulating around the Reddit community r/Google today, where users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses.

This command has been confirmed to work on both mobile and desktop for searchers residing in the United States and Europe. I can personally confirm that the command also works in Canada.

When using the command myself, Google pulled up websites for all manner of local businesses. Everything from tourist attractions, to news agencies, to car dealerships, to restaurants, and more were included in the set of search I was presented with.

Of course, results will vary depending on where you live and what’s popular in your local area. In order to determine which location to surface results from, Google needs to be able to access location information from either GPS or your internet address. As one user put it, Google needs to be able to think you’re at least “somewhere”. The command does not work within proxies or on a virtual server.

It’s also worth noting that when using this command, suggestions within the “Searches related to…” section at the bottom of search results are populated with names of local businesses — rather than suggesting other search terms that begin with “**”.

While not a perfect substitute for using the smart location-based search features in Google Maps, this command could be useful for discovering local businesses you didn’t know about.

Source : https://www.searchenginejournal.com/hidden-google-command-search-list-local-business-websites/171470/

Categorized in Search Engine

Google search is hands down the most popular search engine on the internet. The engine was launched on September 15, 1997. Google (NASDAQ: GOOGL) is currently the leading search engine worldwide with a market share of 61.9 percent in July. Last month, Google boasted a total 9.9 billion searches.

Even though Google is the biggest search engine in the world, not everybody exploits its full potential. Some tricks will allow users to optimize the results. Here are a few tricks to use Google like a pro.

Quotation Marks: Using quotation marks is pretty useful to find specific quotes. Google will find the exact phrase you typed between the quotes without changing the order or adding more words.

Using Filetype. To find a specific document, or information in a particular format, Filetype is a lifesaver. To use this trick you only need to type ‘Filetype:’ followed by the format. i.e Car Filetype:ppt. File types include ‘.pdf’ for PDF files, ‘.wav.’ and ‘.mp3’ for sounds recorded in specific formats, ‘.ppt for Powerpoint presentations’.

Minus sign. Sometimes some unwanted information will keep popping up on searches. The minus sign will exclude the word typed just after it. The only exception is words that use a hyphen.

Weather and Forecast. Google is the easiest way to find weather information online. Type ‘weather’ followed by the name of a city. Google will give you details on the location’s weather before the first search result.

Flight Status. Simply typing the airline name and its airplane name will show the flight information, status and an estimated time of arrival.

Calculator and Tip Calculator. Google built a calculator and a tip calculator on its engine. Instead of using a calculator you can type your expression in the search bar and it will give you the answer. As for the tip calculator, just type tip calculator in the search bar and it will display a calculator with an adjustable bill, tip %, and the number of people splitting the bill.

Timer. Google also features a built-in timer. Just enter the amount of time followed by the word ‘Timer’ and Google will display a timer.

Sunrise and Sunset. Simply typing the words sunrise or sunset followed by a location will display the estimated time of sunrise or sunset in the area.

Game Scores. To find out the result during a matchday of any sport just type the name of the team in the search bar. The engine will display the result of the team’s match as the first result.

Source : http://theusbport.com/10-tip-and-tricks-for-google-searching-like-a-boss/14712

Categorized in Research Methods

Well it’s been a big week for search, I think we can all agree.

If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad.

I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head.

Deep breath…

As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative.

There was a point not that long ago when you could easily divide people between those that used Google, Yahoo, Ask Jeeves and AltaVista. Now it’s got to the point where if you’re not using Google, you’re not really using the internet properly.

Right now though maybe we should be paying more attention to the alternatives. Maybe our daily lives and, for some of us, careers shouldn’t need to balance on the fickle algorithm changes of the world’s most valuable company.

Let’s see what else is out there in the non-Google world. It’s not that scary, I promise. Although you may want to bring a coat.

Please note: this is an update of an article published on SEW in May 2014, we felt like it needed sprucing up especially many of the listed engines (Blekko, Topsy) are no longer with us.

Bing

Microsoft’s search engine is the second most popular search engine in the world, with 15.8% of the search market.

Bing homepage

 

But why should you use Bing? Lifehacker has some great articles where they try to convince themselves as much as anyone else why Bing is a serious contender to Google. Plus points include:

  • Bing’s video search is significantly better than Google’s, giving you a grid of large thumbnails that you can click on to play or preview if you hover over them.
  • Bing often gives twice as many autocomplete suggestions than Google does.
  • Bing can predict when airfares are about to go up or down if you’re searching for flights.
  • Bing also has a feature where if you type linkfromdomain:[site name] it will highlight the best ranked outgoing links from that site, helping you figure out which other sites your chosen site links to the most.

Also note that Bing powers Yahoo’s search engine.

DuckDuckGo

The key feature of DuckDuckGo is that it doesn’t retain its users’ data, so it won’t track you or manipulate results based on your behaviour. So if you’re particularly spooked by Google’s all-seeing, all-knowing eye, this might be the one for you.

DuckDuckGo homepage

There’s lots more info on DuckDuckGo’s performance here.

Quora

As Google gets better and better at answering more complicated questions, it will never be able to match the personal touch available with Quora.

quora

Ask any question and its erudite community will offer their replies. Or you can choose from any similar queries previously asked.

Dogpile

Dogpile may look like a search engine you cobbled together with clip-art, but that’s rather the point as it pulls in and ‘curates’ results from various different engines including Google, Yandex and Yahoo, but removes all the ads.

Dogpile Web Search

Vimeo

Of course if you’re going to give up Google, then you’ll also have to give up YouTube, which can be a terrifying prospect. But there is an alternative. And a pretty good one at that… Vimeo.. The professional’s choice of video-sharing site, which has lots of HD video and no ads.

otis the cat reviews in videos on Vimeo

 

Yandex

This is a Russian portal, offering many similar products and services as Google, and it’s the dominant search engine in Russia.

As you can see it offers results in a nice logical format, replete with favicons so you can clearly see the various channels for your branded queries.

search engine watch on Yandex

Boardreader

If you want to get into the nitty-gritty of a subject with a variety of different points of view away from the major publications, Boardreader surfaces results purely from forums, message boards and, of course, Reddit.

Boardreader Forum Search Engine

Boardreader Forum Search Engine

WolframAlpha

WolframAlpha is a ‘computational knowledge engine’, or super clever nerd to you and me. Ask it to calculate any data or ask it about any fact and it will give you the answer. Plus it does this awesome ‘computing’ thing while it thinks about your answer (which can take a short while.)

what really killed the dinosaurs Wolfram Alpha

It’s not always successful, you have to practice how to get the best from it. But at least it’s aware of the terrible 90s television show The Dinosaurs.

IxQuick

Another search engine that puts its users’ privacy at the forefront. With IxQuick none of your details are stored and no cookies are used. A user can set preferences, but they will be deleted after 90 days of inactivity.

Ixquick Search Engine

Ask.com

Oh look… Ask Jeeves is still around. Also he’s no longer a Wodehousian butler, but a computer generated bank manager. Weird.

Ask Jeeves

It’s still a slightly mediocre search engine pretending to be a question and answer site, but the ‘Popular Q&A’ results found on the right hand side are very handy if Jeeves himself can’t satisfy your query. And what a good use of the right-hand side space, huh Google.

SlideShare

SlideShare is a really handy place to source information from presentations, slide decks, webinars and whatever else you may have missed from not attending a conference.

 

You’ll also be surprised what information you can find there.

hamburgers on SlideShare

Addict-o-matic

“Inhale the web” with the friendly looking hoover guy by creating your own topic page, which you can bookmark and see results from a huge number of channels in that one page (including Google, Bing News, Twitter, YouTube, Flickr).

Addictomatic Inhale the Web

 

Creative Commons Search

CC Search is particularly handy if you need to find copyright free images for your website (as discussed in this post on image optimisation for SEO). Just type your query in then click on your chosen site you want to search.

CC Search

Giphy

Because really, when it comes down to it, we could imagine a worse dystopian future than one in which we all communicate entirely in Gifs.

GIPHY homepage

 

Source : https://searchenginewatch.com/2016/02/25/say-goodbye-to-google-14-alternative-search-engines/

Categorized in Search Engine

The search function was designed with experts from Harvard and the Mayo Clinic.

An agonising headache that just won’t go away – but at what point should the feeling sorry for yourself give way to genuine concern?

In the past, that would’ve been a question exclusively directed at your GP.

But, increasingly people are turning to the internet in their quest for an answer to their health fears.

Google’s symptom search function allows people to ask about symptoms, and collates a list of related conditions, possible information and suggests when it is important to visit a doctor

Indeed, search engine giant, Google estimates one per cent of the millions of searches performed each day, are symptom related.

And whereas once upon a Google search, you would’ve been inundated with a deluge of links to health forums, blogs, NHS Choices pages and other potentially alarming information, the new reality is changing the face of the internet diagnosis.

Now the new Google symptom checker, designed in conjunction with experts from the prestigious Harvard Medical School and Mayo Clinic, aims to make navigating health content online a less daunting ordeal.

The tool allows people to ask about symptoms, such as a “headache on one side”.

And the result is a list of related conditions, for example headache, migraine, tension headache, cluster headache, sinusitis and the common cold.

Source : https://www.thesun.co.uk/living/1677380/symptom-checker-diagnoses-whats-wrong-gives-treatment-advice-and-tells-you-when-its-serious-enough-to-see-a-doctor/

Categorized in Search Engine

The European Commission is working on a plan to give news publishers greater rights over content appearing on search engines such as Alphabet's (GOOGL) Google, which is an Action Alerts PLUS holding.

Speaking to journalists in Brussels Friday, EC spokesman Christian Wigand said the proposal is due out in the second half of September, part of a broader effort to forge a so-called Digital Single Market in the 28-country European Union.

But Wigand downplayed media reports of plans to give European news publishers the right to charge Internet platforms for showing snippets of their articles.

In particular he said the aim is to recognize the role of publishers as investors in content "and give them a stronger position when negotiating with other market players. This is absolutely not about an EU levy on search engines."

He added that the overall objective "is to make sure that Europeans can access a wide and diverse legal offer of content, and therefore [to] strengthen cultural diversity, while ensuring that authors and other rights holders are better and more fairly protected."

At least one expert thinks the plan may not necessarily hurt big players like Google and its YouTube video-sharing site, but rather smaller players seeking to establish viable alternatives.

"These little guys are the ones that content owners will have no qualms about charging for access to their content," said Matthew Jones, a London-based partner with EIP Europe law firm, via e-mail.

"They are the ones that will not be able to afford to implement technology that will allow them to filter out content that is protected by copyright," he said. "As such, these smaller players may find themselves priced out of the market."

Source : https://www.thestreet.com/story/13686465/1/copyright-reform-to-give-news-outlets-more-say-over-search-engine-content.html

Categorized in Internet Privacy

A major topic of discussion in the tech world is Artificial Intelligence, or AI as some call it. Self-learning systems have been adopted in various fields, ranging from self-driving cars to robotics. Google, the world's most popular search engine has now integrated its own machine learning system as a part of its search algorithm. Google feels that a self-learning system holds the key to handling search queries of the future with greater accuracy. Google's AI system is called RankBrain and it was launched back in October 2015. Its role was revealed to the world through an article on Bloomberg, which showed that 15% of all Google search queries were already being handled by RankBrain.

Chicago SEO Company's Antonio Tooley, an authority on digital marketing, says: "RankBrain's introduction will result in a convergence of sorts in the way Google and SEOs view great content. SEOs will now have to make a greater effort into understanding their audience's complex needs."

Any move Google usually makes has a profound impact on SEOs, bloggers, and webmasters around the world, as they aim to create content that ranks higher on Google's search results. We have seen major upgrades like Google's Panda, Penguin, and Hummingbird that were rolled out a few years ago. These updates were primarily aimed at weeding out problems like duplicate content, keyword stuffing, irrelevant sites, eliminating exact-match keywords, etc. RankBrain is just another major step Google has taken towards increasing the quality of its search results.

Inner Workings of RankBrain

Before we delve into exactly how you can create and optimize your content for RankBrain, let's take a brief look at how it actually works.

RankBrain was created to handle complex search queries. Google receives about 500 million searches each day. The queries are completely new to the platform, hence it has no idea how to deliver the best results for them. Google has what it calls deep neural networks of software and hardware. This simulates the web of neurons we have in our own brain. A vast amount of data is absorbed by these neural nets, and learning takes place. This kind of approach is known as deep learning. In the past, Google's algorithms and rules were formulated by human beings; now, that has changed.

So How Does this Affect the Way You Produce Content?

You need to approach content creation in a way that's similar to how successful businesses approach problems. Successful businesses focus on solving the issues of a particular target audience by understanding their needs, and not focusing on the monetary aspect at any point, other than for feasibility purposes.

Similarly, you need to make sure you create content that is tailored to the needs of your audience. The content must be engaging, and the less you focus on what you think Google will like, the better.

Long Form Content

Try to create long content that addresses numerous issues your target audience might have. Suppose you are selling a product like tailored resumes, then you can create a resource page detailing tips for creating amazing resumes, do's and don'ts from industry professionals, etc. There are plenty of possibilities. You will also want to rank for synonymous terms like CVs, curriculum vitae, etc. Long form content will allow you to insert keywords naturally in the article. Gone are the days where you had to mention your main keywords three times per every 500 words to rank. "Rank Brain uses co-occurrence to help deliver the most relevant results to users," says Didit.com's Steve Baldwin.

The frequency with which related terms appear is also analyzed so that the content that reads naturally gets ranking preference. If you need an idea about what words Google thinks are synonyms, then you can simply analyze search results to get an answer. The search for "tips for a great resume" shows us what words Google thinks are synonyms:

google synonyms

Be Specific and Natural

Each piece of content you put out needs to be for a specific purpose. You might have noticed more social media profiles appearing higher in search results. Hence the content you create for your Pinterest, Twitter, Instagram must all be solving the needs of your audience. You need to provide ideas, tips, tricks and recommendations to engage your specific target audience. If your website is solely focused on resumes, and if you create a post on umbrellas, then it's a bad sign for Google. On the other hand, if your website creates content like graphic design resumes, and things like that, then it should help.

Queries are becoming natural and complex at the same time. Human interaction with Google is more conversational. People tend to make use of long search queries like "Where can I find the perfect resume for a photography job?" The growth of voice search has contributed to this. If you create natural and human content, then it's much easier for RankBrain to synthesize exactly what you are getting at.

A cool idea would be to start your article with a query that you think it is suited for. For example, before you talk about the advantages of protein supplements, your article's introduction can contain something like "If you have just hit the gym recently and are not seeing the gains you expected, you must be wondering if protein supplements really do work." This is a great way to grab your audience's attention.

To Conclude

The role AI plays in our life is set to increase, and it is up to us to use it to our advantage. John Giannandra who now oversees Google's search engine activities says that "by building learning systems, we don't have to write these rules anymore. Increasingly, we're discovering that if we can learn things rather than writing code, we can scale these things much better."

Deep learning might play a much bigger role in the future for bloggers, webmasters and SEOs alike. Hence, it is probably best to focus on producing content that delivers the maximum value to our audience.

Source : http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Keeping-Up-with-Google-How-AI-Will-Shape-Future-Content-113028.htm 

Categorized in Search Engine

It’s no secret that battery life on smartphones these days are not the best. Most will consider it mostly a hardware issue, seeing companies trading battery size for aesthetic design. But that’s not the entire reason, with a large part being attributed to the software used on our phones.

In the XDA Virtual Office, many of us writers will often find the biggest culprit behind our battery woes are attributed to certain processes running rampant. Namely, Google services.

googleapp

There are currently many ways to provide longer battery life cycles, methods such as: battery banks, battery cases, processor clocking, etc. A usual solution is to disable apps not being used, or apps that are taking up a lot of system utilities. What I wanted to do was disable all of Google’s apps and services on my device, to see if it might give my battery a shot at living longer. Instead of just using a debloater tool, or the stock settings disabler, I chose to go the extra mile, and install Android without any Google Apps, or any Google services.

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Since my daily driver doesn’t have an unlockable bootloader (thanks Verizon), I decided to look into the old phones drawer, and chose one of my favorite devices to use. The Motorola Moto X 2014 was the device I had selected for this experiment. For a period of four days, I used the Moto X with CyanogenMod 13 installed, sans any Gapps packages. For comparison, I factory reset the device after the four days was up, installed the same CM 13 zip, and this time installed the Stock Gapps package from the Open Gapps repository.


While using each ROM as a daily driver for four days, I depended on them for many of my usual services. Being that I depend on Google Services on a daily basis, going about this experiment proved rather difficult. Below is a list of the Google Apps I used the most, as well as a list of all the alternatives I used.

appss

 

There are many alternative app stores and repositories on the internet, from the Amazon App Store, F-Droid, XDA Labs, APK Mirror, and plenty of others. To get my apps for this test, I stuck with two store/repositories that I was familiar with using, XDA Labs and APK Mirror.

Going without Google Services on a Google-based platform is no small feat. There was a noticeable lack of functionality across the operating system from day to day. While some services have a browser interface, a couple will only try and direct you to the Play Store… Or the browser site of the Play Store. With Hangouts being one of those without a mobile interface, I was left unable to communicate with a few colleagues and friends.

Speaking of communication errors, Hangouts wasn’t the only service I had trouble with. I may not be a fan of the app, but Snapchat was a complete no go without Gapps. The app requires Play Services to log in, and unfortunately I was left unable to communicate with my friends on two separate services.

Fortunately, my second communication service for my business colleagues was partially functioning. I was able to send and receive messages on Slack, but notifications would not work, as they relied on Google Cloud Messaging. Quite a few other apps had the same issue, meaning I only ever received notifications for calls, texts, and emails.

Trying to substitute google with Cortana was… just not something I subjectively enjoyed. Microsoft’s searching service is welcome competition and is continuing to get better, but it is not enough to compete with the original search engine. The only useful functionality I found with the Cortana app over the mobile page from Google was the option to have a voice search shortcut on my homescreen, which comes in handy more often.

 

Having to rely on the browser for services I couldn’t access otherwise was a bit frustrating. Being used to having YouTube Red, leaving the YouTube site would stop the audio. This was causing me to become irritated more and more often. As a big music fan, I like to listen to and discover all types of music on my phone. While CM’s baked in music app works, the lack of a streaming service caused me to have to resort to alternative, older methods of discovering music.

Using the phone for about a week both with and without Gapps concluded with interesting results. As you can see from the screen captures below, the average screen on time and total battery time on the No Gapps runs was no longer than that of the Gapps runs. However, do notice the steeper slopes in the (slightly shorter) asleep times.

Screenshot 5

These results are not what I expected going into the experiment. Looking at the battery graphs, you can tell that the runs with Gapps yielded more device wake ups, as expected. This is evident by the Gapps runs not only having more active indication on the bars below the graph. The Gapps graphs all have a much more gradual slope associated with them, whereas the No Gapps graphs seemed to level off a lot more often. But screen-on drain was about the same, with the main difference seen in idle drain as expected.

In terms of performance, there was a negligible difference. Apps certainly crashed more often on the Gapps run, with the main culprit being Hangouts (as usual). Running benchmarks on each run seemed redundant, given I was using the same exact processor and CPU and these processes amount to a negligible hit on the processor.

 

All in all, this experiment was fun. Despite the lack of functionality, it was interesting to challenge myself to work around such large limitations. So that brings us to our main inquiry, is it worth it to live sans Google Apps and Services to save a little on battery? To me, the short answer is no. While the battery life was consistent, it was not particularly longer in any way. It might be useful to live Sans Gapps if you are looking to limit yourself from using your phone on a vacation or something, but not much else. If I had to sum up the lack of functionality, I would say the experience is reminiscent of the feature phone days before the smartphone boom.

Source : http://www.xda-developers.com/comparing-battery-life-with-and-without-google-services-a-week-of-minimal-idle-drain/

Categorized in Science & Tech

 

We may first see them on the runway, but the trends that truly stick with us all live in one place: our Google search bar. It's where we ask our deepest, darkest fashion questions — "Are cropped flares really a thing?," "Does anyone actually like baby bags?" — and hope to find answers.

Last year, the search engine finally recognized the power that lies in its records, introducing a fashion report that documents which trends are in and out, according to search volume. In 2015, we saw the popularity of one-shoulder and peplum dresses fall, making way for tulle skirts and jogger pants. (This was the year of athleisure, after all.) For 2016, Google's calling out items we've already seen pop up in our closets — and those we could already sense falling to the back shelves. 

This time around, the company expanded the scope of its research to include the U.S. and the U.K., looking into the top searched-for apparel categories between May 2014 and May 2016. In a somewhat surprising turn, some early-aughts trends appear to be on the way out, even though the '90s are very much in the zeitgeist right now (the two are close cousins, after all, and had been trending together). Google observed a steady decline in interest in drop-crotch pants, see-through clothes, acid-wash jeans, and babydoll dresses. It predicts asymmetrical skirts and waist trainers will experience a similar drop (despite constant Kardashian endorsement) over the next few years — something to maybe keep in mind during your next closet purge.

The search engine grouped its findings into three main stories: military-inspired (think bomber jackets and biker pants), free-spirited (in line with the easy-going nature of off-the-shoulder tops), and ready-to-go (think one-pieces and rompers). Then, there are the specifics: Google identified a set of trends it calls "rising stars," which have seen a spike in interest over the past few months but might not have staying power. These include off-the-shoulder topsbodysuits, and bralettes. The lace-up top was also highlighted in this category for the U.S. market; for the U.K., it was the co-ord. On the opposite end of the spectrum are the "falling stars" — pieces that have enjoyed their moment and are now losing steam when it comes to Google searches. (Suede skirts, we're looking at you.)

Google does point to certain categories it considers "safe bets" — both because they've seen more user interest and because they have seasonal potential to come back. In 2016, biker pants (skinny-fit trousers with ribbed and moto elements) and ripped jeans are looking to be a pretty solid choice, if you trust American and British Google users. The search engine also predicts bomber jackets, coatigans (a coat/cardigan hybrid), and shirt dresses will become even more ubiquitous as the year rolls on. (It's no surprise, then, that these trends are already featured prominently in Zara's fall '16 offering.) 

The report, which you can read in full here, details the rise of each trend and corresponding item down to the color, fabric, and pattern that's proven to be most popular. Here's to going about your fall shopping in the most informed way, ever.

Source : http://www.refinery29.com/2016/08/121264/fall-clothing-trends-bomber-jackets-2016

 

Categorized in Future Trends

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