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Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?

Google is now showing image thumbnails in the mobile search results for select queries. The queries seem to be product-based queries where the user might find an image of the product useful. Google was actually testing this back in August 2016 and also earlier in December 2014, and it now seems to be showing for all mobile searchers.

I was personally able to replicate it and had them come up for me for searches from [door locks] to [wine glasses] to searches on types of cars or color of cars. Here are some screen shots of how they look in the mobile search results.

google-mobile-thumbnails-images-snippets

 

 

google-mobile-thumbnails-images-snippets2

 

We asked Google for a comment about this yesterday but did not hear back by the time we published this story.

Source: http://searchengineland.com 

Categorized in Online Research

Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.

Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match.

These are just a few of the “major” Google announcements made over the past year that caused big reactions across the search industry. Analysts, myself included, have been scrambling to report on how these updates are impacting brands and to come up with best practices in light of the results.

Analyzing the paid search landscape, however, I find that it’s often the silent, unannounced updates that have the largest impact on performance.

Of course, all paid search managers would love to think that the success or failure of their programs hinges on their hard work and brilliant strategies, but sometimes the most significant factors happen behind the scenes.

That’s not to say that there aren’t smarter ways than others to respond to these unannounced developments, and it can pay to be able to figure out they’re happening in the first place.

To illustrate my point, I’ll discuss a few recent updates that have received a lot of coverage and a few that are less well publicized, then explain how each update stands to impact performance.

Well-known but less impactful updates

Expanded text ads

Google’s new expanded text ad (ETA) format offers significantly more characters for advertisers to work with and was touted by Google itself as increasing click-through rate (CTR) by 2X for some advertisers.

I wrote extensively on the early performance comparisons between ETA and older text ads here a month ago, explaining that when the data is segmented properly, non-brand ads at the top of the page see almost no difference in performance. ETAs for brand terms at the top of the page actually had slightly lower CTR than the older ad format.

I explained in my prior post why it’s likely that some case studies that have been published show much better results with ETA, and you should go read that if you’re interested in understanding more about how ETAs are really performing.

To the point of this post, our outlook is that ETAs will likely have a much smaller impact on ad spend than the reactions it has garnered might indicate.

Customer Match

Hailed as the beginning of futuristic search targeting, Customer Match provides advertisers the ability to create audiences out of email lists in order to adjust bidding and messaging for those users when they search.

Using information about users in Customer Match audiences, such as past order history, advertisers would then be able to “personalize” the ad experience in order to drive greater value out of paid search.

Across Merkle advertisers actively deploying Customer Match audiences, only about two percent of Google search spend is being attributed to them, largely due to the limited share of emails Google can match to searchers and the restriction that all emails used in these audiences must be obtained firsthand by each advertiser.

The share of orders is higher (as these users are typically very high-value and more likely than an average searcher to convert), but still small.

There are certainly possibilities on the horizon that could help to increase spend and order share, some of which I’ll be speaking to in an upcoming SMX East session devoted entirely to Customer Match.

However, the current reality and short-term outlook is that while Customer Match does allow for some unique targeting options in crafting catered experiences to users that a brand has interacted with previously, it’s not able to reach a large share of searchers in general.

Tablet bidding controls

Google recently announced that advertisers will be able to set bids for desktop and tablet devices separately, eliminating one of the more annoying aspects of Enhanced Campaigns to date.

I myself was pretty pumped for the update. I can’t deny that.

But digging into what the real impact on ad spend will be, it’s likely pretty small.

While most advertisers will likely quickly move to bid tablets down relative to desktop due to lower conversion rates on tablets (tablet revenue per click was 30 percent lower than that of desktop for Merkle advertisers in Q2), tablet paid search traffic share is declining.

In fact, it’s been declining for the past several quarters, and was down to 14 percent in Q2 2016, compared to its high point of 18 percent in Q1 of 2015.

Sales numbers verify the waning popularity of tablet devices, and as smartphones get larger and more sophisticated, it is possible tablets continue to shrink as a share of paid search traffic.

At present, decreasing tablet devices in a vacuum by 30 percent in and of itself has the potential to decrease total paid search investment by perhaps four percentage points for our advertisers, with that impact becoming smaller if tablets continue to decline in importance.

However, decreases in tablet bids should accompany increases in desktop bids, as the value of desktop traffic should warrant higher bids than the combined value of desktop and tablet traffic. If all desktop bids increased properly, given the relative revenue per click of desktop versus tablet we observe for our advertisers, this has the potential to result in about a three- to four-percentage point bump in total paid search spend taken in a vacuum.

And assuming that most advertisers will move similarly to take advantage of the new bidding controls, the overall competitive landscape on these devices shouldn’t shift too much.

The overall difference in spend, then, is likely to be pretty small.

There are, of course, industries in which advertisers might see better performance on tablets, such as gaming apps. But again, it’s likely that all of the players in these industries will react similarly to the changes, and the bid adjustments made to desktop and tablet will impact spend on these device types in opposing ways much like for advertisers that see worse performance with tablets.

More than anything, the device split feels like a moral victory for advertisers who have been clamoring for these controls since the beginning of Enhanced Campaigns. Google waited until tablets were on the decline to hand over control, however, and the overall impact could be pretty small.

Important changes that haven’t been well publicized

Google adds third (and fourth) text ad on phones

In mid-2015, Google silently released a third text ad above the organic links on phones, formally admitting to the change in late August after a post of mine reported on the impact of the change. The third text ad has been a significant driver of paid search spend growth ever since.

One year after the addition of the third text ad, Google moved to add a fourth text ad to some queries, again with no formal announcement and also no real confirmation.

This has significantly driven up the share of phone traffic coming from the fourth ad position on phones, from close to zero in early June to about three percent now.

The third text ad increased the maximum number of text ads above organic links on phones by 50 percent. The fourth text ad increased it by 33 percent.

As such, it’s no wonder why organic traffic growth on phones has been in decline over the past year.

Google rapidly expands Product Listing Ad (PLA) impressions on google.com

The graph below features the change in Google Shopping impressions relative to January 2015 over the past 19 months.

As you can see, Merkle advertisers saw more Google Shopping/PLA impressions in Q1 of 2016 than they did during the busy holiday season of 2015 (by far the busiest season for the vast majority of our advertisers). Looking at a Y/Y comparison, January 2016 saw 202 percent more phone PLA impressions than January 2015.

Further, PLA impressions have continued to increase throughout 2016, particularly on phones.

In turn, PLA spend growth on phones has been rather incredible, with a Y/Y increase of 135 percent in Q2 for Merkle retailers.

No formal announcements explain these trends, and this is just for Google.com.

Quiet expansion of the PLA search partner network

PLA search partner traffic share has exploded over the past few quarters, and it now accounts for 14 percent of all desktop PLA traffic.

This rise can be attributed to a few changes.

One is Google’s move in December of last year to begin showing PLAs in Google image search, a move which Google only formally announced six months later.

Another is Yahoo’s apparent shift to increasingly showing Google PLAs in its results, as opposed to Bing Ads or Gemini Product Ads.

 

The rekindling of the Yahoo–Google relationship was formally announced last October, and Yahoo has spoken of their efforts to choose the best ads from AdWords, Bing Ads and Gemini in recent quarterly earnings calls. Still, the expansion of Google PLAs on Yahoo.com seems to be garnering little attention from many in the SEM industry.

Conclusion

In the case of two-sided businesses like Google that have to serve not only the public but also advertisers, it can be necessary to be very vocal about some updates, while offering no public acknowledgment whatsoever of others.

In most circumstances where they remain mum, I imagine Google’s reasoning usually has to do with there being no obvious positive outcome of a formal announcement.

Judging by how the search industry reacts to the announcements that are publicly made, we tend to jump on Google’s statements with a pretty critical spotlight, so it’s not shocking that they’d want to avoid controversy when possible. Not every decision can make every party happy.

However, Google’s silent updates have been steadily impacting our advertisers’ performance far more than the most publicized changes. This is something to keep in mind when analyzing paid search performance and attempting to explain shifts.

Source : http://searchengineland.com

Categorized in Search Engine

Google is constantly testing user interfaces, we cover some but not all of them. This one was brought to my attention by AbhisheK Kasaudhan on Twitter.

This tests gives you a whiter, what looks to be more spacious, desktop search experience.

The top bar is less gray and more off-white, it is also more spacious. The search button is not a blue button but rather a white button with a blue magnifying glass. Here are the two interfaces side by side, you can click to enlarge them.

Whiter Test Interface:

click for full size

The Normal Interface:

click for full size

Which do you like better?

Forum discussion at Twitter.

 

Source : https://www.seroundtable.com/google-white-desktop-search-22706.html

Categorized in Search Engine

It has been rare for Matt Cutts to talk about working at Google. Matt was the search spam guardian at Google, he went on a leave a while back and was replaced in March 2015 and now is temporarily at the Pentagon working on projects with the Defense Digital Service team.

The interview was by Anil Dash and posted on Medium. It was a weird format because they used an app for the interview and Matt was asked a question on a mobile app and he had to reply quickly typing on his mobile phone. But the questions were solid and not just about his work with the Defense Digital Service team. Anil has known Matt for years and asked him some solid questions around his work at Google.

Here are the most interesting ones about his challenges while working at Google in the unique position of doing webmaster communication, when there was no such role for that early on.

He told Anil that he "was always amazed that more engineers didn't want to step out in front of the curtain." I know he tried, he brought many engineers to conferences, brought them into videos and forums but very few lasted. So he decided to help make a team just for this, named the Webmaster Trends team.

When asked about the stresses around how SEOs can get a bit extreme, Matt said "occasionally someone would be stressed and threaten something." Yes, he received threats. In fact, he said he "did get a credible threat at a search conference." He added that since then his "wife insisted that I had to carry a cell phone after that."

But when he was asked if that was unusual, he shrugged it off explaining that "even then the kernel of there reaction was trying to set things right." He explained "well, it is there livelihood in many cases," "so I understand the stress that people would be under," Matt added.

I then was able to ask a few questions and I asked if he ever considered a body guard and he said "nah. Most people even when stressed are still reasonable and nice." Yea, most people are, but it only takes one, I thought.

Matt did add "folks would occasionally send a big cookie or a fruit basket. We always joked whether it was safe to eat them."

So what was the tricky part I asked Matt?

"The knowledge from one area helped in the other. But at times, it was frustrating because I wanted to shut down some loophole faster, and I wasn't going to recommend things that would make the web worse. On balance though, I am so grateful for my time doing communication and outreach."
 

He never once said he left Google because of these challenges and technically, he is still on a leave and with Google. But I assume he is somewhat relieved and thankful not to be getting as many threats these days.

Source : https://www.seroundtable.com/matt-cutts-challenges-google-22650.html

Categorized in Search Engine

Something is going on and it is getting bigger and bigger as time goes on. On September 2nd we reported significant changes in the Google search results, it seems Google did an unconfirmed Google algorithmic tweak but they said it was not Penguin. Then Tuesday we reported another shift in chatter which now seems to be escalating over the past 24 hours.

Let me first quote John Mueller of Google who said it wasn't Penguin this morning, he said on Twitter that this is nothing specific:

But an update it seems to be, if not Penguin, then maybe something related to September 2nd or something else.

There is a lot of ongoing chatter at Black Hat World forums and WebmasterWorld. Here are some recent quotes:

I am seeing extremely diverse datasets rolling through SERPs.

It's affecting our referrals in a big way, depending on what set is dominating. I can make myself see patterns as early as last Wednesday (7th Sept), but it's been clear since Monday (12th) and on steroids today.

We generally do not see swings like this unless a chunky general update rolls through - and we have never had any impact either way during the Panda/Penguin updates.

Hope this all settles soon. We've seen a sizeable rankings boost across our 1500 tracked keywords in Australia from the 2nd of Sep update. It's been very turbulent ever since.
I have noticed that after an initial jump in rankings at the start of this "update" or whatever it is / will be, but I can see that the rankings are drifting back down. I also didn't notice any real traffic gains from the rises in ranking but this may be more due to most reaching the top of page 2 and not hitting page 1. Anyone noticing similar jumps up then drift back down?
Pretty sure this is Penguin. If not it has to be something completely new.

This can't just be a "core" update.

I guess we just gotta wait for the official announcement, which should be coming soon since it seems to be rolling out in the US now.

Penguin maybe ... it's a google dance now. One of my client websites yesterday was reach top position in first page and then ....boom didn't see it in first 10 pages of google and i think is nowere because i can found it. And then it show up again, but now i do a search and is nowere. I only used web2.0 and natural backlinks...
Complete BS.. rankings are just constantly going up & down. NEVER seen this before..

 

View image on TwitterView image on Twitter


 

 

@vladrpt has been posting a ton of this on Twitter as well.

The comments on Tuesdays post here and the September 2nd posts here are close to 400 comments together. So this is a hot topic.

Mozcast showed really hot weather:

click for full size

Accuranker spiked a bit on Tuesday:

click for full size

RankRanger also showed a spike:

click for full size

So what is it? Maybe Google is testing Penguin but I believe this is just tweaks to September 2nd's update.

Forum discussion at Twitter Black Hat World and WebmasterWorld.

 

Source : https://www.seroundtable.com/google-search-algorithm-update-22701.html

Categorized in Search Engine

 

This week in search, we saw even more signals of a massive Google update, both seem not to be related to Penguin. Although, Google does have a date in mind on when to launch Penguin 4.0. Google seems to have dropped how often they show the image search box in the search results. Google will be updating their JavaScript recommendations in the upcoming weeks. Google now shows the reviewers name next to the review snippets. Google added new schema and structured markup for courses. Google is showing image thumbnails in the mobile search results. Google is testing a whiter desktop search look. Google added helpful buttons to local reviews. Google sometimes hides the full address in the maps results. Google may show a local map pack at the bottom of the search results. Google AdWords keyword planner tool is changing your keywords. Google had another big bug with the keyword planner tool this week, they fixed it days later. Google Adwords added a new way to access multiple accounts. Google AdWords extended the expanded text ads deadline. Google is dropping support for the campaign experiments feature in AdWords. That was this week in search at theSearch Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

 

Source : https://www.seroundtable.com/video-09-16-2016-22709.html

 

Categorized in Search Engine

Was there a major Google algorithm change this week? Many webmasters believe so.

 

Earlier this month, we reported about significant chatter around a Google algorithm update. Well, it looks like we have another update to report to you this week.

On Tuesday of this week, there were some early signals of a Google update. Those signalsintensified Thursday and seem to just be getting stronger day by day.

In short, the webmaster and SEO community is confident that there was an algorithm change with the Google organic search results this week. Not only are the SEO forums and communities discussing it, the tracking tools from MozcastAccurankerRankRanger and others have also shown significant fluctuations in the organic rankings in Google.

Google’s PR team wouldn’t directly comment. Instead, they pointed to a tweet by John Mueller from Google: “nothing specific, sorry — we’re always working to improve things!” This is in response to questions about an algorithm update. John also said this morning on Twitter that these are normal fluctuations:

In any event, it seems this is not directly related to the Google Penguin update we are all anxiously awaiting.

 

Source : http://searchengineland.com/google-downplays-google-algorithm-ranking-update-week-normal-fluctuations-258923

Categorized in Search Engine

The search engine has a really feature – known as Popular Times – which predicts when places will be rammed (or not).

It’s based on anonymous data from people who opt to share their location when using their mobile.

It lets you pinpoint when might be the best time to visit.

For example, you can see that on Fridays at the London Eye the most popular time is between 2pm and 3pm, whereas arriving at 10am should slash your waiting time.

Whereas visiting the Ikea in Manchester between 8 and 9pm on a Saturday is the best way to avoid the weekend crowds.

The clever tip was picked up by MoneySavingExpert after their readers reported using it successfully.

Firstly, Google the name and location of where you want to go

Firstly, Google the name and location of where you want to go

Scroll down to reveal the Popular Times chart

Scroll down to reveal the Popular Times chart

How to use the Popular Times feature on Google to avoid queues

Firstly, do a Google search for the restaurant, attraction, etc. On the right hand side you will see a box with Google’s listing for the destination.

If you scroll down you will see the Popular Times graph. You can then flick between the days to find the quietest times.

Not all places have a times graph – it only appears once Google has enough data to establish opening times.

Although, there are plenty of places where it does work across the UK.

Source : https://www.thesun.co.uk/living/1791707/the-clever-way-google-can-help-you-dodge-queues-and-miss-crowds-forever/

Categorized in Search Engine

It's no secret that Google and Facebook have taken over the world. Their domination of digital advertising still might come as a bit of a shock, though: Google and Facebook currently take a whopping 85 cents of every new dollar spent on online advertising.

The remaining 15 cents gets split between the rest of the digital media world.

What's the reason for this imbalance? Will things ever change? Learn all about itIGNITION 2016, Business Insider's upcoming flagship conference.

We'll get an overview of Google from expert Danny Sullivan, founding editor of Search Engine Land, and the lowdown on Facebook from expert Mark Mahaney, top internet analyst at RBC Capital. They will tell us everything we need to know about these two tech companies' domination of digital advertising. This is a crucial topic, as the field of digital media continues to become more crowded and competitive.

This is just one reason that IGNITION 2016 is shaping up to be the perfect opportunity to peer into the future of technology and media. Grab your tickets now to see innovative speakers like Cisco CEO Chuck Robbins, IBM Watson General Manager David Kenny, and Tencent's SY Lau. Business Insider is bringing them all together from December 5-7 at the Time Warner Center in New York City.

 

Don't miss your chance to attend this event – sign up today before tickets sell out!

Mon, Dec 5, 2016 5:00 p.m. - Wed, Dec 7, 2016 7:00 p.m.Time Warner Center- 10 On The Park, 60 Columbus Circle, New York, NY 10019
TICKET TYPE
TICKETS
FEESQTY
IGNITION: Future of Digital
$3995.00
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Duo Ticket- 2 tickets - 10% discount
$3595.50
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Categorized in Search Engine

Regarding personal goals, September is an iffy month. You have either achieved the goals you set out for yourself at the beginning of the year or have come to accept that you will not accomplish those goals and will just wait until the new year for a fresh start.

For marketers, however, September is different. Unlike a personal goal that can be shrugged off, an end of year marketing goal must be met in business. And you are heading into the fourth quarter of the year, most notable for a tremendous number of holidays in the United States and many other countries.

Depending on your business, this may mean a boom or drop off in business. Hence, as marketers, you may either be ramping up to meet those end of year goals, grasping at straws to meet those end of year goals, or preparing for the beginning of a new year.

Depending on which type of marketer you are, the following seven are the top end of year digital marketing priorities. The first one may not apply to all businesses, but the last six definitely will be.

1. Get Holiday Campaigns In-Sync and Finalized

Do you have your holiday marketing and advertising campaigns planned out for the upcoming holiday seasons? If so, now is the time to make sure they are all in-sync and ready to be rolled out at the appropriate times.

When I say in-sync, what I mean is that your holiday campaigns are consistent throughout your entire online and offline presence. The same colors, the same designs, the same message, the same featured products, services, benefits, etc.  Similar to your logo, having consistent holiday campaigns will help ingrain your brand and your promotions into your customer’s minds.

Visit Toyota’s main website and social channels. Chances are, you will see that the website’s hero image matches each social profile’s cover photo. And if you went to one of their dealerships, you’d likely see matching banners there as well.

From left, clockwise: recent banner ad campaign, Facebook cover photo, and main website's hero image. Screenshot by author.

From left, clockwise: recent banner ad campaign, Facebook cover photo, and main website’s hero image. Screenshot by the author.

Campaigns like that lead the customer straight to the thing that got them excited about your business in the first place without any breaks in the messaging or distractions.

2. Start Comparing This Year’s Data to Last Year’s

How will you know if you’re on track with your goals and ready to meet them by the end of the year if you haven’t been comparing this year’s analytics data to last year’s? You probably aren’t shooting for the same goals as last year, so you should adjust your data comparison accordingly.

image-2

This Conversions Overview report for a service-based business that measures contact form submissions as goals shows that this business is already behind compared to last year. At this stage, it’s important to know whether this year’s conversions were higher, dollar value wise, or if more conversions need to be made during the last quarter to meet the business’s overall goals.

For retailers who can plug a real dollar figure into the goal value, the report will be much simpler. They will instantly see if their website has produced the amount of revenue compared to last year to either meet or beat your goals.

For either marketer, if you haven’t met your goals, then it may be time to look into some aggressive marketing and advertising options for the fourth quarter.

3. Plan for a New Year—and a New You

Everyone wants to improve upon something each year. Let’s say it’s their looks, their health, or their education. A business can shoot for the same things.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

When it comes to looks, a business can update its logo, website, graphics, and other branding materials. If your business hasn’t done so in several years, this may be the first New Year’s goal you tackle.

When it comes to health, a business can look at the health of the business’s finances, products, services, or its employees. With the latter, it could be anything from getting employees discounts at your local gym to hiring more employees so everyone can go home on time each day.

When it comes to education, a business can look at helping employees grow themselves through more training opportunities. Employees with more training will become more valuable for your business.

The goal isn’t to just create a new budget for the new year, but to create new aspirations for your business to strive towards. Growing your business in a more meaningful way can have even longer term benefits than simply setting yearly sales goals.

4. Organize Your Marketing Strategy

If your marketing team is all over the place regarding not knowing who is handling what, not having a guided process to use to train with, and not having a reason for every tactic used by your team, then it’s time to get your marketing strategy organized. Implementing a new strategy during a busy holiday season where lots of campaigns are going may not be the ideal time.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

That’s why you’ll either want to get it in place before that fourth quarter or immediately after in the new year. The sooner you get your strategy organized, from top to bottom, the smoother each of your campaigns will be to run.

A lot will depend on the size of your team, but here is an example of what you’ll want to do.

  • Each member of your team should have their primary role, the skills to backup another team member should the need arise, and the ability to train new employees for both roles.
  • Each process that you use in your marketing strategy should be fully documented so that anyone on your marketing team could pick up your documentation and do a specific task if needed, such as how to edit a blog post from your freelancers or how to run a Facebook ad.
  • Each task that you do should have a justification. This can just be a document where you have different headings (Content Marketing, Search Marketing, Social Media Marketing), and under each, you note why each thing you do in that particular area is valuable to your business. Include each year’s conversions data if possible to backup your statements.

Once you’ve established this strategy, you will only need to review and modify it periodically to ensure it is still current and the best way to manage your marketing team, processes, and task choices.

5. Track Website Visitors with More than Web Analytics

I’ve mentioned conversions a few times throughout the post. If you haven’t set up your web analytics to track conversion goals on your website, now is definitely the time to do so. You may have missed out on a lot of great data for this year, but if you have a busy holiday season, you still have time to capture that traffic and be prepared to capture all of next year’s analytics data and beyond.

Also, remember that it’s not just about web analytics anymore. Google Analytics allows you to reach website visitors through remarketing via Google AdWords. Facebook, Instagram (by way of Facebook), Twitter, and now Pinterest allow you to advertise to your website visitors by adding their tags to your website. Some will even use those tags to give you some insights on your website visitors through their network.

image-3

As shown above, you can use Facebook Audience Insights to analyze the ad audience you create from your website visitors. It’s like web analytics, with more personal demographics about your visitors. Including with standard demographics are other Facebook pages they like, how they engage on Facebook (i.e., do they click on ads?), household stats, and spending habits (i.e., are they more likely to shop online or in your store?).

All of this information can help you get to know your website visitors better. Combined with your standard web analytics, you should have enough information to make important business decisions about your marketing strategy, what to feature on your website, and much more.

6. Optimize Your Website for Mobile

I’m probably preaching to the choir, but if your website is not optimized for mobile, either now or after the holiday rush is the time. I only suggest after for those worried about crashing their website before the major shopping months to come.

For everyone else, get mobile as soon as possible. While you don’t have to opt-in to everything that is mobile, such as Google Accelerated Mobile Pages (unless you’re a major content publisher, in which case, you should), you should, at a minimum, have a responsive web design.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

A responsive web design, as recommended by Google, will allow anyone to view your website easily with any device, from their TV to their smartphone. It will allow them to engage with your website, whether it’s filling out your contact form or making a purchase.

So be sure to find a good responsive template, theme, or designer for the platform you use on your website (WordPress, Shopify, etc.) and make your website friendly to any visitor, regardless of the device they use.

7. Optimize Your Website for Speed

It’s not all about the layout. Speed can make a huge impression on a website visitor. Or not – if it takes too long for your website to load, your visitor may never see your website at all. Thanks to technology like Google Accelerated Mobile Pages and Facebook Instant Pages, people are becoming accustomed to fast web page loading speeds. Hence, your website needs to load as quickly as possible to meet their expectations.

A good way to find out how long it takes your website to load is theWebPageTest. It will rank your page load speed.

image-4

Then it will let you click on the waterfall view to find out what files are causing the most harm to your page load time. This will usually reveal things like large images on the page, code for website software or plugins, or callouts to APIs for widgets displayed on your website.

If any of these things are slowing your page speed, ask if they are necessary for your business, website’s design, or website’s functionality. If they are not, remove them. If they are, see if they are in some way compressible.

In Conclusion

Whether you are looking for a Hail Mary in the fourth quarter of this year to achieve your goals, or you are simply getting ready for your slow season, there are lots of things you can be doing to improve your marketing. Don’t let this month be spent in dreaded anticipation. Spend it planning with intention instead.

Source : https://www.searchenginejournal.com/the-top-7-end-of-the-year-digital-marketing-priorities/172218/

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