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A recently published Google help document explains why reports are missing in the new Search Console. There are two fairly straightforward reasons for the missing data.

1. It Hasn’t Been Migrated Yet

The first and most likely reason why some reports are missing from the new search console is that Google simply hasn’t migrated them yet. Google is still in the process of building the new search console— keep in mind it’s still in the very early stages of a public beta.

It will take some time before all the reports are migrated. Google notes that more reports will be added in the coming quarters.

 

2. There’s a Better Way to Present the Data

Not every report will be migrated exactly the same way it exists in the classic version of search console. There may be a better way to present the data, according to Google. In some cases, there may even be a few different types of data combined into one report.

Google also notes that some reports, which once stood on their own as top-level reports, are now part of a flow.

If you haven’t found the data you’re looking for, and it exists in the classic search console, then you may find it by looking in other reports.

Rest assured that Google will not just stop showing important Search Console data to users. Missing data either hasn’t been migrated yet, or it has been moved to a different report. If the data you need isn’t in the new Search Console right now then you can always toggle back and forth between the new and classic versions.

Source: This article was published searchenginejournal.com By Matt Southern

Categorized in Search Engine

After a long wait, Google is starting to roll out their new search console with a significantly updated UI and up to 16 months of data.

Having had one of my sites in the beta the last few months, I found myself relying on it even more.

It will be great to have this much data available for all websites in my Google Search Console account.

Even with the extended data in Google’s Search Console, the data is still normalized and averaged out over time; however, it is some of the best directional data available from any tool.

With appropriate filtering, you can find some really actionable insights that can’t be found anywhere else.

Here are some things you can start looking at right away as soon as you see the new Google Search Console in your account.

1. Brand Search vs. Non-Brand Search

Understanding the breakdown of your brand vs. non-brand is critical on many levels.

Excluding brand impressions and clicks from your search metrics reveals the true visibility of your SEO efforts.

 

Likewise, viewing only brand search over the 16 months now visible in Google Search Console can shed some valuable insights as to the strength of a brand.

This metric can answer important questions, such as:

  • Is the brand accruing more impressions over time?
  • Is CTR for the brand relatively stable?
  • Are there any variations of the brand that do not rank in a couple of positions?
  • And, when paired with data from Adwords performance, how is brand bidding impacting the CTR of an organic brand listing?

Filtering Brand Searches

You can search for your brand name by choosing Queries containing and typing it into the field.

Tip: The query you are filtering should not be the full brand name as it should also pick up common misspellings.

For example, I truncate monkey down to “monk”.

brand search example

Filtering Non-Brand Searches

Use the Queries not containing a filter to exclude the brand name from search and only see non-brand keywords.

2. Homepage vs. Non-Homepage

Similar to the brand search filter, viewing homepage vs non-homepage traffic can illuminate the effect of an SEO campaign.

While for many larger brands a major portion of traffic will land on the homepage, it is important that non-homepage pages are also ranking and receiving search traffic.

Filtering Homepage Only Searches

You can come up with a homepage-only search report by choosing “URL is exactly” and typing in your homepage URL in the field.

Comparing Non-Homepage Search Reports

You can also compare the traffic of two specific pages if you changed a URL during the last 16 months:

3. Brand Impact by Dimension

More than just clicks to the site, it is also important to look at the other dimensions of brand (and non-brand) traffic.

Within Google Search Console you can see countries, devices, and then view the impressions, CTR, and rankings.

Deep dive into these reports to see if there are any outliers which deserve attention.

Here is how you would get the country (and filter it for specific countries)

Here is how you look at the device.

Within these reports, you can toggle on queries, CTR, impressions, and rankings.

4. Year over Year Data

As there is now 16 months’ worth of data in GSC, you can see YoY data for the last four months.

Look at clicks, impressions rank, and CTR by page and keywords.

Here is how to get 16 months of data:

You can also look at custom chunks of data with beginning and end dates.

 

Time period comparisons are also available. They are slotted into the dialog box for dates under Compare:

5. Pivot Tables

Google Search Console has an additional hamburger menu which allows you to create items to filter.

You can have multiple filters on at the same time and narrow down to specific scenarios.

Note: It’s hard to demo the power of this data without revealing sensitive data, so you will have to play with this menu on your own.

Here’s how to find that hamburger menu:

Now that you know how to dig through these reports, here are some key insights and action items that you should look for in your data.

  • Discover pages that have a relatively low CTR, but a high-ranking position. (Note: There is no hard and fast rule here on what constitutes an outlier, but as you dig through your data you should notice pages worth attention.) These pages will likely have some sort of mismatch between their meta description/search snippet and a user’s query. You can and should try to address this by updating the title, meta description, and/or on-page content.
  • Sort queries by impression count and ensures that you are effectively optimized for these queries. If you are not ranking high, these keywords could present new traffic opportunities for SEO campaigns.
  • Within the Sort by query impression, filter by country. Discover if there are countries with high performance you have not focused on and consider doing some international specific SEO efforts to get even more of this traffic.
  • Filter the clicks and impression reports by the device to discover if there are potential engagement issues on mobile devices or vice everywhere there is better performance on mobile than desktop.
  • Sort queries by position and looks for keywords ranking on the cusp of the first page of Google search results (Position 8 or 11, depending on the query). These are keywords that if you put a little bit of SEO effort behind should see outsized returns.

Conclusion

Once the new Google Search Console is fully released, SEO pros should see that this new version is light years ahead of the old one when it comes to finding actionable insights.

In the meantime, there are a few things to note:

  • It doesn’t seem like there is a way to download reports yet, but the Google blog posts about the new Google Search Console mention API availability.
  • Rather than checking boxes to add dimensions into a report, you just click on the name of the actual dimension.
  • The new Google Search Console is blazing fast compared to the old one and will make finding data a joy!

 Source: This article was published searchenginejournal.com By Eli Schwartz

Categorized in Search Engine

Google recently held themed Webmaster Office Hours, one of them dealt solely with Google Search Console and John Mueller included a tip I hadn’t heard before helps keep your Search Console verification more secure.

Google recommends that when you verify a site in Google Search Console, that you verify with two different methods. That way, if one is removed, such as we sometimes see when a site is hacked, then there is still a backup method that keeps a verification for your account intact.

Google also recommends that the two methods be unrelated to each other, again for security reasons. The two examples they give are verification through both the verification file and through DNS.

Make sure you are using two or more unrelated verification methods so that if one of them fails, the other one will definitely still be there.

 

So common possibility would be to use DNS and file verification, so that if DNS fails, then obviously your website won’t be available. But the file based verification, if your server kind of loses that files, if you drop out, if the server is returning errors for some reason, then the other one will be able to back you up.

There are actually five ways to verify your Google Search Console account – HTML file upload, domain name provier, HTML tag, Google Analytics tracking code and Google Tag Manager.

So it might be a good idea to add a second verification method to your Google Search Console account, before you might have a situation where you wish you had it done.

Author: JENNIFER SLEGG
Source: http://www.thesempost.com/google-recommends-using-two-verification-methods-search-console

Categorized in Search Engine

Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data errors with a live preview.

Google has launched a new testing tool for AMP (accelerated mobile pages).

The new tool is available at https://search.google.com/search-console/amp and from within the Google Search Console.

The tool works on your mobile device and uses Google’s “live web-search infrastructure” to analyze the AMP page with the real Googlebot — so the result is done in real time. It tests the validity of the AMP markup and structured data on the page related to AMP.

If issues are found, you will be able to click on them to see details. Even the line in the source-code will be highlighted, showing you exactly where the error is.

It even has links to show you a live preview of how this page may appear in Google’s search results.

Here are screen shots:

google-amp-testing-tool-614x600

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Source : searchengineland.com

Categorized in Search Engine

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