When you start a business and promote it on search engines and social media, you can start with initial tips and tricks for the beginners that you will find all over the internet. They will help you in establishing the initial name of your business on the web. Unfortunately, the beginners’ strategies stop working after a very short period of time. It gets really frustrating to carter the search engines with new information. In the past few years, search engines like Google have revamped their whole search ranking system a number of times which has made the situation ever harder. 

Fortunately, there are still some hidden white hat tricks that you can use to re-establish the search engine ranking of your business and promote it properly on the social media as well. The following tips will help you catching the right eyes in the haystack of non-converting visits to your website or page.

Make the menu items SEO friendly

Search Engine Optimization is the most important aspect of any online business. You cannot ignore the power that search engines have over the visitor stats. Most of the marketers and SEO experts think that it is okay for a website to have complex navigation. They actually ignore the fact that these navigation links are much more than some glorified links. If proper SEO tactics are applied to the anchor links and images in the navigation menu, a significant impact will be visible while converting a visit to an action

Google has some preferences about the number of words

Though Google has never published any reports based on which someone can tell that if longer or smaller articles are preferred. Still, the ranking mechanism works better for pages with more and significant words. The highest ranking pages have between 1200-2000 words in general. So if you have any doubts about the content on your website, prefer to go long. 

It is a misconception that people do not like to read. A lot of clients will try to find as much information as possible about the product you are promoting before actually buying it. Instead of letting them go to some other review site, it will be better to include maximum possible information about your product on the website itself.


Google understands you by your neighbors

We often try to get as many outbound and internal links. Make sure you choose to link the right websites related to your work. Linking any information to an authority site is always a good way of bringing credibility for your content. 

Offer a unique platform for researchers

Researchers around the world are often looking for different ways to find information related to their work. Also, once the research is completed, they try to find platforms to promote it as well. You can give an opportunity. You can either share the ongoing research so that they can find participants or publish a whole paper on their research. In return, ask them to give you the much-coveted .edu or high authority link back. 

Ask for link backs 

If you are selling a product or a service, there are a lot of people around who like to review them. If you are selling on e-commerce platforms, there is a very big chance that someone is promoting your product on their website. The search engines tools available for the website owners are very strong these days. You can find information about who is promoting or writing about your product of service and choose the best options for a link back. Request them for a link to your website and in most of the cases, they agree for the sake of better search engine ranking for their pages.

Give your customers some outrageous offer

How about 90% off or buy 1 get 3 offer? They look attractive and in most of the cases find space in the coupon or discount related websites. Make the deal as crazy as possible to attract more eyes and you will see the difference in the sales in no time. If you are running an informative blog, hold a giveaway contest. 

Describe your images properly

There are two ways to describe the images. One is for the viewers and second is for the search engines. The information about your product should be easy to understand and have good optimizable words. People do not search for heavy words and often are not well versed with the dictionary as well. Always go for the mass and keep the quality up.


In the case of the search engines, the crawlers often look for alternate texts for the images and anchor links. Make sure you write a small 5-10 word description with every image. It will increase the penetration of the tags for your website.

Do not concentrate on basic keywords

When it comes to search engines, most of the people use different keywords and phrases to search for a product. It is important to make sure the top basic keywords are included in the product page but at the same time, the non-conventional keyphrases related to the product are also important. Make sure to include at least 3-4 such keywords so that people can find the product easily.

Keep analytics handy

The Google analytics is one of the best ways to improve SEO. The Google’s search system loves to promote pages with the content that viewers love. The incoming signals of the visitors are a clear indication of how your content is working. You can emphasis on the niches that are more popular and improve the quality of the website accordingly.

Big words hurt

Have you ever heard of readability score? The highest ranking pages have the score of 70+ and even 75-78. It determines if the page is understandable to people with lower education or not. If the score is 70+ it is understandable to anyone who has passed grade 4. If the score is 50 or less that means the words and sentences are complicated enough even for a 9th-grade pass out. So keep this benchmark in mind and keep the content as simple and easy to understand as possible.


Author:  Lee Park yoo


Categorized in Research Methods

I’m going to let you in on a little secret: good things come to those who are well prepared.

Sure, good things also sometimes happen to people randomly, and that’s nice. But there’s nothing like the cool confidence of someone who really knows what he or she is doing.

The same thing holds true for your business. The secret to growing your business is being well prepared and armed with information on your industry and market which can begenerated by Internet research services.

It can be tedious and very time-consuming to sort through many research reports. To help consolidate all the data into a list of just the most important information, you can hire a virtual assistant.





Below are just a few ways a virtual assistant can help you prepare to grow your business!

Spy on the Competition

China Online Video

There’s nothing wrong with doing a little reconnaissance and checking out the competition. What are they doing that you aren’t doing? Does it look like those tactics are effective?

Are they offering exclusive Facebook offers and printable coupons? Have they begun writing eBooks and white papers? Do they have Google Ads in rotation?

While you don’t want to become a direct rip off of your competitors, you do want to beat them at their own game. Find out what they’re up to and do it better. And then do something they aren’t doing and do it so well that they can’t catch up!

Find and Qualify Potential Partners

man researching on the internet

I have personally hired our own internet research service to find potential partners for different aspects of our business.
It helped me answer:

Who are the blog writers in our space?
Which niche websites can we advertise on?
Where can I find affiliates to market our service?

These are all questions that are the root question a lot of clients hire our internet research service to answer and provide in an excel document.

Learn More About Your Target Market

online market research

When you started your business you likely did a lot of research on your target market. Has that market changed at all? Have buying behaviors and patterns evolved? If so, has your business also evolved to meet those new challenges?

Due to normal flux in pretty much every industry, there is a good chance your target market has changed at least a little bit.

For example, if you have a brick and mortar store, would it benefit you to open an online shop as well?

If you have an online shop would it benefit you to also sell your products through Amazon?

If you sell your products exclusively through Amazon would it benefit you to start an affiliate program or to open your own online store?

Gathering updated information through hiring an internet research service about the buying behaviors can really give your business a boost.

Gain the Advantage with Seasonal Trends


Does Black Friday seem to jump out of nowhere each year? Do you find yourself scrambling to put together Christmas and Fourth of July promotions?

If so, it would probably benefit your business greatly if you put together a seasonal calendar planned at least one year in advance. This will help you capitalize on high volume sales days with equally high quality promotions.

Before you start randomly throwing 20% offs and BOGOs at the calendar, do a little research and get strategic with your promotions.

What do your customers really want? Are they more swayed by free shipping than BOGO?

Should you stagger your sales to encourage them early on in the day? For example, on Black Friday some stores offer 80% off before 9am, 70% off before noon and then 50% off for the rest of the day. Could that type of strategy benefit you?

Research the type of offers that businesses you admire put out on big holidays. Consider if their strategy (or a modified version) might work better for you than a simple 20% off.

If you’re ready to answer some of the questions posed in this post, hire a virtual assistant for internet research services today.
She can help you get your business to the next level!


Categorized in Online Research

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media

Finance your Training & Certification with us - Find out how?      Learn more