Youngsters are using social media and streaming content without supervision

NEARLY half of six-year-olds surf the web alone in their bedrooms, shock research shows.

The youngsters are now as internet savvy as ten-year-olds were in 2013.

Forty-four per cent are browsing the internet, on social media and streaming without adult supervision.

A study for Internet Matters to mark Thursday’s Safer Internet Day found a third of six-year-olds also use WhatsApp — despite its minimum age limit of 16.

A quarter are now on social media, up from 19 per cent in 2013, and three in five use sites such as YouTube.

A quarter of six-year-olds are on social media

A quarter of six-year-olds are on social media

Six year olds are using Facebook and Whatsapp despite the 16 age limit
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Six year olds are using Facebook and Whatsapp despite the 16 age limit

Some even upload their own videos, according to the survey of 1,500 parents.

Almost half of six-year-olds can download apps and 47 per cent regularly use services such as iPlayer and Netflix.

Carolyn Bunting, of Internet Matters, said: “It’s vital for parents to set up devices safely and understand risks involved.”

Psychologist Dr Linda Papadopoulos added: “Parents need to set boundaries and arm children with the tools to stay safe online.

Parents need to set boundaries with their kids’ internet use
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Parents need to set boundaries with their kids’ internet use

“Issues that a six-year-old may encounter can range from stranger danger to viewing inappropriate content such as violence or pornography.

“It’s vital you have parental controls in place and to ensure the websites and apps they are using are suitable for their age group.”

Internet safety checklist for young children

  • Agree boundaries
    Be clear what your child can and can’t do online – where they can use the internet, how much time they can spend online, the sites they can visit and the type of information they can share.
  • Explore together
    The best way to find out what your child is doing online is to ask them to tell you about what they do and what sites they like to visit.
  • Put yourself in control
    Install parental controls on your home broadband and any internet-enabled devices.
  • Use airplane mode
    Use airplane mode on your devices when your child is using them so they can’t make any unapproved purchases or interact with anyone online without your knowledge.
  • Stay involved
    Encourage them to use their tech devices in a communal area like the lounge or kitchen so you can keep an eye on them.
  • Talk to siblings
    It’s also a good idea to talk to any older children about what they’re doing online and what they show to younger children.
  • Search safely
    Use safe search engines such as Swiggle or Kids-search. Safe search settings can also be activated on Google and other search engines, as well as YouTube.
  • Check if it’s suitable
    The age ratings that come with games, apps, films and social networks are a good guide to whether they’re suitable for your child.

Author : JEN PHARO

Source : https://www.thesun.co.uk/news/2802345/nearly-half-of-six-year-olds-are-browsing-the-internet-alone-in-their-rooms-shocking-research-reveals/

Categorized in Internet Search

One in four Americans don't have access to internet. Boggles the mind, doesn't it? The reason why some of us do not have access, according to ConnectHome, the public-private initiative responsible for addressing it, is a complex cocktail that boils down to the fact that providers don't go into poor areas because it doesn't pay well. This is one of the key issues behind the ongoing story of net neutrality.

Imagine if we didn't put water, plumbing or electricity in "poor areas?" We do because they are public utilities. If the United States Court of Appeals has its way, the Internet is going to join the necessity list (and about time, in my opinion).

Internet providers discriminate

Today's ruling against Internet providers by the United States Court of Appeals for the District of Columbia Circuit said that the Internet is a core service, like phone service, water or electricity, and so providers should not be allowed to discriminate Internet traffic. Just like we all should be able to drink clean water from any tap, you should be able to get good Internet no matter who or where you are. This opens the door further to ensuring all Americans get access to information.

Information is a modern necessity, not a nice to have

For many people, it's easier to go without water for a few hours than to stay away from the Internet. It's where you go to get your questions answered, to learn new subjects, to get your news, dive into work, and connect with friends and co-workers. The list of applications many people use daily, like Gmail, Slack, LinkedIn, Snapchat or Uber, is staggering--and only growing. That's why it's refreshing that a federal court just ruled that the Internet is a necessity, not a nice-to-have.

The weight of evidence is moving in this direction. The Federal Trade Commission reached that conclusion as well in its report this year:

When Americans increasingly rely on broadband for job opportunities, healthcare, education, public safety, and civic participation, but nearly 34 million Americans couldn't get high-speed fixed broadband even if they wanted it; when rural Americans are nearly ten times more likely than their urban peers to be bypassed by online opportunities; when 47 percent of our students don't have sufficient bandwidth at school to use the latest digital learning tools, we cannot say that we are meeting the standard Congress set forth. We have a moral and statutory obligation to do better.

Users shouldn't be limited in their pursuit of information

In the opinion against cable companies controlling Internet access and discriminating against traffic, the U.S. Court cited the threat, for example, that "a broadband provider like Comcast might limit its end-user subscribers' ability to access The New York Times website if it wanted to spike traffic to its own news website, or it might degrade the quality of the connection to a search website like Bing if a competitor like Google paid for prioritized access."

The Court also wrote in the opinion that by, "refusing to inquire into competitive conditions, it shunts broadband service onto the legal track suited to natural monopolies. Because that track provides little economic space for new firms seeking market entry or relatively small firms seeking expansion through innovations in business models or in technology, the Commission's decision has a decent chance of bringing about the conditions under which some (but by no means all) of its actions could be grounded--the prevalence of incurable monopoly."

The battle for Internet access

The battle for your access to the Internet, however, is far from over. According to The New York Times, AT&T immediately said it would fight all the way to the Supreme Court. Comcast, Verizon and other cable providers are expected to feel the same and protect their opportunity to keep your Internet access on their terms.

Souurce:  http://www.inc.com/lisa-calhoun/is-your-internet-a-necessity-or-a-nice-to-have-the-courts-verdict-is-in.html

Categorized in Online Research

Nearly everyone assumes the modern teen is internet obsessed.

Sure, 92% of teenagers report going online daily — including 24% who say they go online “almost constantly” — according to Pew Research data. But young millennials’ addiction to all things web doesn’t necessarily mean they’re a digital native. Nor is someone who just so happened to grow up in the Internet age.

So what exactly makes someone a “digital native”?

Marc Prensky, known for inventing and popularizing the terms “digital native” and “digital immigrant”, told Mashable the following: “The most important thing to realize is that this is a metaphor. It’s not a distinction or a brand, it’s extremely fluid.”

“Digital immigrants are people who grew up in one digital culture and moved into another,” Prensky explained. “Digital natives are people who grew up in one culture. They don’t have two cultures to compare.”

More than one meaning

Although Prensky explained the term was coined as a term to encompass the emerging digital native landscape in 2001, it has since evolved. According to Lee Rainie of Pew Research Center, its meaning is now hotly debated.

“Many notions and definitions have popped up in a number of places, and they’re often fairly contested,” said Rainie, the center’s Director of Internet, Science and Technology. “A native is someone who is totally aware and understands technology.”

Rainie goes on to explain that many scholars and analysts believe even though digital natives are good at using platforms and social media, they don't necessarily always know how to code or how these apps work.

Perhaps the most fascinating aspect of the concept “digital natives vs. immigrants” is the fact that it mostly has to do with the background and surroundings — not so much age of the person in question. Rainie, whose team has been tracking digital patterns for the past 16 years, says the “native vs. immigrant” divide essentially comes down to desktop compared to mobile-based usage.

“You can see how people who grew up in the age of wired computers differ from those who grew up with mobile technology,” she said.

Today’s youth is more likely to be digitally native than their parents or grandparents. This comes into play with things like using trendy social platforms and services, such as Snapchat, as opposed to Facebook (the traditional social platform) or email.

“You can see the differences inside families, too — even four or five-year age differences result in varying experiences with digital media,” Rainie said.

These variances have effects on the way they consume media. In the past couple of decades, historical events such as the Columbine high school shooting, the attacks on Sept. 11, the influence of the Bush Administration and the 2008 Presidential elections have all been documented differently according to the preferred media of their day, Rainie explains. Whereas the 9/11 attacks and Bush presidency were mainly documented through cable television and emerging online coverage, the historic 2008 Election ushered in an unprecedented era of digital coverage of politics, namely via social media.

Today, however, digital natives may not be necessarily tech savvy, but their sense of knowledge of what’s going on both digitally and culturally is what sets them up to be natives.

More often than not, teens have a self awareness of the privilege they have of growing up in an all-digital era. For 18-year-old Isabel Radice, acknowledging her access to the Internet for most of her life is something she doesn’t take lightly.

“I constantly talk about how much I love being born in the ‘Internet generation’ because it led me to meet people through online platforms — especially Tumblr and Twitter — who had similar interests,” she said. “From about the age of 14, I was able to connect with people from all over the world.”

Another Pew Research study shows 57% of teens have met a new friend online, while social media and online gameplay are the two top ways to meet friends digitally.

It’s also ushered in different career paths: “I love watching talks and reading articles online about Facebook’s algorithms; it helped me realize I have an interest in programming and coding,” Radice says.But overall, the online world is how digital natives form a good portion of their identity.

“I use Pinterest and read lot of beauty and music blogs,” Rachel Jefferson, 19, said. “I also discover the majority of bands I listen to through the internet, rather than by word of mouth.”

When it comes to this type of cultural grouping, it’s no secret embracing digital platforms has been popularized by younger demographics. Pew data suggests “those ages 18 to 29 have always been the most likely users of social media by a considerable margin.”

The takeaway

Overall, just because you grew up with the Internet, doesn’t mean you are a digital native.To fully consider someone a digital native points to the fact that “these people are deeply immersed into this world,” Rainie explains. “They see everything such as the benefits — the love, emotional side — and at the same time, they see the cyberbullying and harassments.”

At the end of the day, a digital native is someone who gets it, for all the good and bad that it offers.Prensky stresses “millennials should have a responsible sense of how empowered they are. Digital natives are can do things that older generations could just never do.”

Source:  http://mashable.com/2016/06/20/what-is-a-digital-native/#xO1YxMmChGqy

Categorized in Online Research

Last week, Mary Meeker of Kleiner Perkins and a well-known industry analyst gave her annual internet trends report. Her presentation was almost 30 minutes long, during which she covered a whopping total of 213 slides. Which means there was a ton of really great information. For your viewing pleasure, I have boiled it down to what I believe are the top six takeaways marketers should pay attention to.

Or, you can watch the entire presentation for yourself.

In 5 Years, Expect 50% of Searches to be Images or Voice

We’ve already seen a huge growth in speech searches, but the idea of image searches is still fairly new. This stat makes it clear that brands need to stop trying to use outdated SEO tactics and focus on using a more conversational tone to mimic the way consumers will search in the future.

Internet Ads Work, But Have a Ways To Go

One of the stats that stood out to me is that 91% of internet users have considered using ad blockers. For publishers like SEJ, who rely on users seeing these ads, and brands that rely on ads to drive sales, this could be huge.

Mary says: “If there has ever been a call to arms to create better ads, this is it.”

Lately, native advertising has become more popular, and I believe is likely to continue growing as ad blocker usage increases.

meeker internet trends report

Globally, Internet Growth is Flat

In fact, it is actually decelerating if you exclude India, which is now the #2 market for internet users behind China. This means there is no longer a nearly endless stream of new internet users we can count on to click on bad ads and read poorly written content.More people who are using the internet have been here a while and are getting savvy. It is time stop trying to trick and start providing real value.

Smartphone Growth is Slowing

In addition to overall slow in growth of mobile phone usage and sales, Android phones showed gains over iOS, which means marketers who are ignoring Android need to rethink that strategy. Keep in mind, this is a slow in growth, which means there is still growth. So, this isn’t a sky is falling type of stat, but a reminder that no one stays on top forever. Mobile definitely still matters.

The Internet Represents 10% of Retail Sales, Compared to Less Than 2% In 2000
It doesn’t take a genius to figure out that sales over the internet have grown in the last 16 years, but what is very interesting about this is it shows 90% of sales are still happening in person. This represents a huge area of growth for e-commerce.

Final Takeaway: Adjust for Slower Growth, Higher Debt, and An Aging Population
These trends help highlight the risks marketers face, but also uncovers opportunities for brands who are willing to innovate, learn to work more effectively, and provide a better user experience.

What are your thoughts after watching her presentation? I would love to hear what your favorite takeaway was in the comments section.

Source:  https://www.searchenginejournal.com/5-search-related-takeaways-mary-meekers-2016-internet-trends-report/165434/

Categorized in Others

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