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Reports published in Market Research Inc for the Mobile Analytics Software and Tools market are spread out over several pages and provide the latest industry data, market future trends, enabling products and end users to drive revenue growth and profitability. Industry reports list and study key competitors and provide strategic industry analysis of key factors affecting market dynamics. This report begins with an overview of the Mobile Analytics Software and Tools market and is available throughout development. It provides a comprehensive analysis of all regional and major player segments that provide insight into current market conditions and future market opportunities along with drivers, trend segments, consumer behavior, price factors and market performance and estimates over the forecast period.

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 Key Strategic Manufacturers 

:
Adobe Analytics, Pendo, Amplitude Analytics, CleverTap, AppsFlyer, Branch, Heap, Mixpanel, Smartlook, Crashlytics, Instabug, Sentry, Raygun, Bugsee, QuincyKit

The report gives a complete insight of this industry consisting the qualitative and quantitative analysis provided for this market industry along with prime development trends, competitive analysis, and vital factors that are predominant in the Mobile Analytics Software and Tools Market.

The report also targets local markets and key players who have adopted important strategies for business development. The data in the report is presented in statistical form to help you understand the mechanics. The Mobile Analytics Software and Tools market report gathers thorough information from proven research methodologies and dedicated sources in many industries.

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Key Objectives of Mobile Analytics Software and Tools Market Report:
– Study of the annual revenues and market developments of the major players that supply Mobile Analytics Software and Tools
– Analysis of the demand for Mobile Analytics Software and Tools by component
– Assessment of future trends and growth of architecture in the Mobile Analytics Software and Tools market
– Assessment of the Mobile Analytics Software and Tools market with respect to the type of application
– Study of the market trends in various regions and countries, by component, of the Mobile Analytics Software and Tools market
– Study of contracts and developments related to the Mobile Analytics Software and Tools market by key players across different regions
– Finalization of overall market sizes by triangulating the supply-side data, which includes product developments, supply chain, and annual revenues of companies supplying Mobile Analytics Software and Tools across the globe.

Furthermore, the years considered for the study are as follows:

Historical year – 2015-2019

Base year – 2019

Forecast period – 2020 to 2026

Table of Content: 

Mobile Analytics Software and Tools Market Research Report
Chapter 1: Industry Overview
Chapter 2: Analysis of Revenue by Classifications
Chapter 3: Analysis of Revenue by Regions and Applications
Chapter 6: Analysis of Market Revenue Market Status.
Chapter 4: Analysis of Industry Key Manufacturers
Chapter 5: Marketing Trader or Distributor Analysis of Market.
Chapter 6: Development Trend of Mobile Analytics Software and Tools market

Continue for TOC………

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 About Us

Market Research Inc is farsighted in its view and covers massive ground in global research. Local or global, we keep a close check on both markets. Trends and concurrent assessments sometimes overlap and influence the other.  When we say market intelligence, we mean a deep and well-informed insight into your products, market, marketing, competitors, and customers. Market research companies are leading the way in nurturing global thought leadership. We help your product/service become the best they can with our informed approach.

 

[Source: This article was published in coleofduty.com By - Uploaded by the Association Member: Anthony Frank]

NEW YORK, March 24, 2020 /PRNewswire/ -- The global natural language processing (NLP) market was valued at USD 10.93 billion in 2019, and it is expected to be worth USD 34.80 billion by 2025, registering a CAGR of 21.5% during 2020-2025. Over the past few years, deep learning architectures and algorithms have made impressive advances in the fields of text analytics. Most of the marketing agencies are adopting text analytics solutions to enhance their marketing programs. The growing trend for mobile marketing is developing space for the studied segment to expand over the forecast period. Product innovation is still a significant trend in the text analytics market, which is mainly helping the market vendors to expand the customer base. For instance, Rosoka Software launched the analyst's notebook, Rosoka Text Analytics, which can be used to analyze unstructured documents in over 200 languages. This is expected to boost the company's audience reach, thereby fueling the financials.

 

- The shifting trend from product-centric to customer-centric experience drives the market. The usage of the internet and an ever-expanding means of communication, consumption, and interaction has empowered consumers. Companies have been forced to rethink their branding and business models.

Key Market Trends

- Speech analytics solutions are gaining popularity among enterprises across the world since the conventional text-based analytics solutions adopted by enterprises is no longer enough to handle complex business issues. Many organizations are deploying speech analytics through a combination of internally recorded data, social media data, and external syndicated data, mainly to have a better understanding of their customer requirements.

Asia-Pacific to Witness the Highest Market Growth

- The Asia-Pacific region is one of the most potential markets for the NLP industry. The region is also witnessing an increasing rate of adoption of the AI and ML technologies, especially among SMEs in the region. The voice assistance market is also booming in Asia, and the region is home to many consumer electronics manufacturers, including smart speakers and smartphones.

 

Competitive Landscape

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
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[Source: This article was published in oleantimesherald.com By Reportlinker - Uploaded by the Association Member: Edna Thomas]

Categorized in Market Research

What people search for on Google often aligns with what they search for and post about on social media. It seems obvious, but how often are social media marketers really thinking about this? With 75,000 Google queries per second according to 99firms, there’s bound to be keyword search data that can boost social media engagement. That's a lot to consider.

For this reason, using data from Google — and Google Trends in particular — could be a game-changer for social media marketers looking for an edge over their competition. To get a better idea of how to best use this data, we’ve asked experienced marketers how they’re using Google Trends for their social campaigns.

 

What Is Google Trends?

David Greenberg, SVP of marketing at Act-On likens Google Trends to Twitter’s Trending section, for those marketers familiar with that platform. “The difference,” he explained, “is that the website gathers, and makes public, more in-depth information about what search engine users are ‘Googling’ and when.” He says the data includes things like the search engine volume index of a keyword and the geographical locations of the users that searched for it.

“Google Trends helps marketers understand what the most popular current search queries are around the world,” added Marlee Stein, social media specialist at seoplus+. That means it’s a crucial tool for keyword research.  For instance, “if you want to talk about a certain subject, simply type in a keyword that revolves around that topic.” That way, you’ll see what regions around the world have the most Google searches for that word, and can better tailor your marketing efforts for that demographic.

Google Trends for Social Media Marketing

There are two key areas where the experts believe Google Trends can help marketers with social media marketing:

Planning Campaigns

Google Trends is often a great starting point when putting together a social media campaign. “If you understand who the top demographics are that you want to target, but you don't know where to find them,” explained Stein, “Google Trends can be your solution.” Using the tool, marketers can understand what people are talking about and where they are. These insights can drive your social media strategy planning. “If you feel as though you have a strong campaign in place, but aren't getting the results you thought you would,” continued Stein, “you might just be targeting the wrong location, or just not being specific enough with your audience.”

Google Trends, therefore, is also critical for course-correcting if your campaigns are underperforming. Stein believes a social media campaign is successful when your audience begins to spread your message as well. “If you find an audience that's already speaking about your campaign's subject,” she said, “the likelihood of your message spreading will spike.”

Choosing Hashtags

“When it comes to social media marketing,” Greenberg said, “you can use Google Trends to create more relevant hashtags.” He believes that although hashtags have been around for a while, marketers still don’t use them correctly. With Google Trends, you can find keywords that are popular in a region or demographic you want to reach, and weave them into your social media posts as hashtags. “Having three or four optimized and targeted hashtags,” he explained, “is much better than listing every single one that comes to mind.”

But marketers do still need to find a happy medium. “It’s important not to go overboard here and start keyword stuffing,” Greenberg warned, “or placing as many optimized keywords into your content as humanly possible.” Too many hashtags in social media posts can hinder readability, even if they are relevant to your target audience. “This is not only frowned upon, but it’s also very transparent to your audience.” 

 

Make Google Trends Part of Your Marketing Arsenal

Google Trends can be an excellent tool for marketing teams to use not just for social media marketing, but for a wide range of activities. For example, Greenberg said, “Marketers can leverage the trending topics and terms they pull from Google Trends for search engine optimization (SEO) improvements, reduced cost-per-click (CPC) and increased relevancy (and Google Quality Scores) for search engine marketing (SEM).” The tool is often underestimated, but it can be crucial for creating the right content and publishing it at the right time.

“Marketers should never rely on Google Trends as their only source of information,” Stein warned, “but it can be an excellent tool to find a topic to write about or check the relevancy of a current news story.” Google Trends, therefore, can guide all of your marketing efforts if you use it wisely.

 

[Source: This article was published in cmswire.com By Kaya Ismail - Uploaded by the Association Member: Wushe Zhiyang]

Categorized in Search Engine

Online research involves collecting information from the internet. It saves cost, is impactful and it offers ease of access. Online research is valuable for gathering information. Tools such as questionnaires, online surveys, polls and focus groups aid market research. You can conduct market research with little or no investment for e-commerce development.

Search Engine Optimization makes sure that your research is discoverable. If your research is highly ranked more people will find, read and cite your research.

Steps to improve the visibility of your research include:

 

  1. The title gives the reader a clear idea of what the research is about. The title is the first thing a reader sees. Make your research title relevant and consistent. Use a search engine friendly title. Make sure your title provides a solution.
  2. Keywords are key concepts in your research output. They index your article and make sure your research is found quickly. Use keywords that are relevant and common to your research field. Places to use relevant keywords include title, heading, description tags, abstract, graphics, main body text and file name of the document.
  3. Abstract convince readers to read an article. It aids return in a search.
  4. When others cite your research your visibility and reputation will increase. Citing your earlier works will also improve how search engines rank your research.
  5. External links from your research to blogs, personal webpage, and social networking sites will make your research more visible.
  6. The type of graphics you use affects your ranking. Use vectors such as .svg, .eps, .as and .ps. Vectors improve your research optimization.
  7. Make sure you are consistent with your name across all publications. Be distinguishable from others.
  8. Use social media sites such as Facebook, Twitter, and Instagram to publicize your research. Inform everyone. Share your links everywhere.
  9. Make sure your research is on a platform indexed properly by search engines.

Online research is developing and can take place in email, chat rooms, instant messaging and web pages.  Online research is done for customer satisfaction, product testing, audience targeting and database mining.

Ethical dilemmas in online research include:

  1. How to get informed consent from the participants being researched?
  2. What constitutes privacy in online research?
  3. How can researchers prove the real identity of participants?
  4. When is covert observation justifiable?

Knowing how to choose resources when doing online research can help you avoid wasted time.

WAYS TO MAKE ONLINE RESEARCH EASY AND EFFECTIVE

  1. Ask: Know the resources recommended for your research from knowledgeable people. You can get information on valuable online journals or websites from an expert or knowledgeable people.
  2. Fact from fiction: Know the sites that are the best for your research topic. Make sure the websites you have chosen are valuable and up to date. Sites with .edu and .gov are usually safe. If you use a .org website make sure it is proper, reliable and credible. If you use a .com site; check if the site advertises, bias is a possibility.

Social media sites, blogs, and personal websites will give you personal opinions and not facts.

  1. Search Smartly: Use established search engines. Use specific terms. Try alternative searches. Use search operators or advanced search. Know the best sites.
  2. Focus: Do not be distracted when conducting an online research. Stay focused and away from social media sites.
  3. Cite Properly: Cite the source properly. Do not just copy and paste for plagiarism can affect your work.

When conducting research use legitimate and trustworthy resources. sites to help you find articles and journals that are reliable include:

 

  1. BioMedCentral
  2. Artcyclopedia
  3. FindArticles.com
  4. Digital History
  5. Infomine
  6. Internet Public Library
  7. Internet History Sourcebooks
  8. Librarians Internet Index
  9. Intute
  10. Library of Congress
  11. Project Gutenberg
  12. Perseus Digital Library
  13. Research Guide for Students.

No matter what you are researching the internet is a valuable tool. Use sites wisely and you will get all the information you need.

ONLINE RESEARCH METHODS

  1. Online focus group: This is for business to business service research, consumer research and political research. Pre-selected participants who represent specific interest are invited as part of the focus group.
  2. Online interview: This is done using computer-mediated communication (CMC) such as SMS or Email. Online interview is synchronous or asynchronous. In synchronous interviews, responses are received in real-time for example online chat interviews. In asynchronous interviews, responses are not in real-time such as email interviews. Online interviews use feedbacks about topics to get insight into the participants, attitudes, experiences or ideas.
  3. Online qualitative research: This includes blogs, communities and mobile diaries. It saves cost, time and is convenient. Respondents for online qualitative research can be gotten from surveys, databases or panels.
  4. Social network analysis: This has gained acceptance. With social network analysis researchers can measure the relationship between people, groups, organization, URLs and so on.

Other methods of online research include cyber-ethnography, online content analysis, and Web-based experiments.

TYPES OF ONLINE RESEARCH

  1. Customer satisfaction research: This occurs through phone calls or emails. Customers are asked to give feedback on their experience with a product, service or an organization.
  2. New product research: This is carried out by testing a new product with a group of selected individuals and immediately collecting feedback.
  3. Brand loyalty: This research seeks to find out what attracts customers to a brand. The research is to maintain or improve a brand.
  4. Employee satisfaction research: With this research, you can know what employees think about working for your organization. The moral of your organization can contribute to its productivity.

When conducting an online research give open-ended questions and show urgency but be tolerant.

Written by Junaid Ali Qureshi he is a digital marketing specialist who has helped several businesses gain traffic, outperform the competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.

Categorized in Online Research

Source: This article was published entrepreneur.com By Neil Pate - Contributed by Member: David J. Redcliff

You probably use Google every day. But, are you using it right?

You may know how to use Google's basic search functions, but in this video, Entrepreneur Network partner Neil Patel wants to teach you some advanced tricks for market research. 

His first tip is to use an exclusion query. By excluding some criteria, you can find out which sites mention you or a keyword of your choice while filtering out unnecessary noise. For example, if you want to see which websites mention you, but have a bunch of mentions from sites or blogs you are associated with, you can use an exclusion query to find new potential partnerships.

Categorized in Market Research

Source: This article was thebalancesmb.com By LAURA LAKE - Contributed by Member: Corey Parker

Just contemplating the need to do market research for your business can feel overwhelming. However, you need to jump in because market research is key to the success of your business. First, you need to understand the difference between "market research" and "marketing research."

Market research is when you have narrowed down a specific "target, " and you are delving into the behavior of that target.

In other words, its research into a very narrow group of consumers.

Marketing research entails dealing with a broad range of consumers. Marketing research includes "market" research, but it also delves into more. The best way to differentiate the two is to understand that marketing research is essentially about researching the marketing "process" of a company—not just "who" they are targeting.

 

First, let's look at how to implement marketing research, which includes the following steps and the questions you should be asking yourself along the way:

  1. Problem definition. The problem is the focus of your research. For example, "why are sales soaring in your Midwest territory, but dismal in other parts of the country?
  2. Data collection method and needs. This is where you ask, "how will I collect the data I need to solve the problem? Do I use surveys, telephone calls or focus groups?
  3. Determine sample method. Sampling represents those you will be collecting information from. You need to ask yourself, "what sampling method will I use? Will it be a random sampling, a sampling that contains a similar element, or a natural sampling?
  4. Data analysis. You need to figure out how you will you analyze the data. Will you use software or do it by hand? Also, how accurately do the results need to be?
  5. Determine budget and timeframe. You must determine how much you're willing to spend on the research and how soon it needs to be completed.
  6. Analysis of the data. At this point, you conduct the analysis of the data that has been collected in the previous Steps.
  7. Error check. Be sure to check for errors in the data you've collected and analyzed. Errors can occur in the sampling method and data collections.
  8. Create your report. The final step of marketing research is to draft a report on your findings. Your report should contain tables, charts, and/or diagrams. It's important that your report clearly communicates the results that you found. Your findings should lead to a solution to the problem you identified in Step One.

3 Key Benefits of Market Research

Market research also provides many benefits. It takes the guesswork out of marketing and gives you data that you can use to drive your marketing strategy—and accomplish your objectives and goals. It's a systematic approach that can make your marketing not only easier but more effective. 

Market research includes the following benefits:

  • Communication driver. It drives your communication not only with your current customer base but your target prospects as well. 
  • Identifies opportunity. Market research shows you where the opportunities are and helps you identify not just high-level opportunities but assists in showing you the more immediate "low hanging fruit" opportunities. 
  • Lowers risk. Detailed data keeps you focused on the real opportunities and helps you avoid unproductive areas. 

Categorized in Market Research

Source: This article was published bigdata-madesimple.com By Menaka George - Contributed by Member: Martin Grossner

Data collection for marketing research is a detailed process where a planned search for all relevant data is made by a researcher. The success of marketing research is contingent on the integrity and relevance of the data. And to a high degree, the quality of the data depends on the methods of data collection used. The selection and use of methods for conducting marketing research require a great deal of experience and expertise in order to correctly gage suitability.

 

These methods fall into two types of research categories, which are Qualitative Research and Quantitative Research. Qualitative Research is generally used to develop an initial understanding of the problem. It is non-statistical in nature and the answers are derived from the data itself. It is used in exploratory and descriptive research designs. Qualitative data can be procured through a variety of forms like interview transcripts; documents, diaries, and notes made while observing. Quantitative Research, on the other hand, quantifies the data and generalizes the results from the sample to the population.

There are two types of data:

  1. Primary Data – Data that is collected first hand by the researcher. This data is specifically collected for the purpose of the study and addresses the current problem. This is original data that is collected by the researcher first hand.
  2. Secondary Data – Data from other sources that has been already collected and is readily available. This data is less expensive and more quickly attainable from various published sources. Secondary data is extremely useful when primary data cannot be obtained at all.

The challenge lies in the case of method selection for collecting primary data. The method has to be relevant and appropriate. This will be the most important decision prior to beginning market research.

The market research process consists of 6 distinct steps:

  • Step 1 - Determine the research problem and objectives
  • Step 2 - Cultivate the overall research plan
  • Step 3 – Collect the data
  • Step 4 – Analyze the data
  • Step 5 – Present or publish the findings
  • Step 6 – Use the findings to make an informed decision

To further explore Step 3, here a few effective methods of data collection:

1. Telephone Interviews

The biggest advantage of telephone interviews is that is saves cost and time. Today, accessing people via telephone is so much easier because almost everyone has one. Another advantage is fewer interviewers are required in order to conduct telephone interviews than face-to-face interviews.

 

2. Online Surveys

Given the current myriad of technological developments, the use of online surveys has rapidly increased. It may well be the least expensive way to reach the greatest amount of people – all over the world. Once an online survey has been designed, it can be stored easily, revised and reused as needed from time to time. The key is in the design and layout of the survey so that respondents don’t overlook a survey in their crowded inboxes. The response time is quick so online surveys have become the preferred method of data collection for many consumer satisfaction surveys and product and service feedback. It is easy to track respondents, non-respondents and results through the data collection process. Electronic reminders can be sent easily at a very low cost. Respondents have the option to begin the survey, stop, save the responses at a later more convenient time. Research shows that respondents tend to answer questions more truthfully than when engaged through other methods.

3. Face to Face Interviews

This method is one of the most flexible ways to gather data and gain trust and cooperation from the respondents. Besides that, interviewing respondents in person means their non-verbal language can be observed as well. It is especially useful to detect discomfort when respondents are discussing sensitive issues. Respondents have more time to consider their answers and the interviewer can gain a deeper understanding of the validity of a response. It is also easier to maintain their interest and focus for a longer period. Focus Group Interviewsentail more respondents at one time.

Face to face interviews can also take place via Intercept Interviews as well. These interviews can take place on the spot at shopping malls, street corners or even at the threshold of people’s homes. It is understandable why these types of interviews must be brief, to the point and free of from distasteful questions as there is a strong risk of the potential respondent leaving. These face to face interactions can be time-consuming so enlist a trusted company like Dattel Asia to provide the data needed with unprecedented levels of transparency. Dattel Asia is ASEAN’s leading data collection company that utilizes tablets, digital tools, and artificial machine learning systems for data collection. A reliable face-to-face data collection service provider that has over 250 skilled Field Data Associates and more than 310,000 unique and verified respondents in their data repository.

Categorized in Market Research

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user.

Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions.

We’ll share the qualitative research methods in just a moment, but before we dive in, let’s briefly discuss the basics.

What is Qualitative Market Research?

Qualitative market research is any research conducted using observation or unstructured questioning.

While quantitative research answers the what, where, when and who of decision making, qualitative research also answers the why and how.

 

Qualitative vs. Quantitative Research

The goal of qualitative research is to gain insights into the deeper motives behind consumer purchases.

The goal of the quantitative research, on the other hand, is to quantify and generalize the results so that the marketer can come to a final conclusion about the best course of action.

marketing-research-an-online-perpective-17-638

Why use qualitative research as opposed to quantitative research?

Well, first of all, qualitative research should not be used instead of quantitative research. The two are complementary to each other.

Qualitative research in and of itself is not conclusive. However, it is used to…

  • Explain quantitative research results
  • Conduct market research when traditional surveys are not available (e.g. with embarrassing or “touchy” questions)
  • Conduct market research when more structured research is not possible

Qualitative research is a good first step to take when conducting your market research. Are you ready to learn how?

Great! Let’s dive into the 7 qualitative research techniques…

1. Individual Interviews

An individual interview can be conducted over the phone, Skype, or in person. The idea is to ask your ideal user (or an existing customer) a series of questions and follow-ups to learn what motivates them to buy a product like yours.

You should go into the interview with some questions prepared ahead of time, but don’t feel like you need to stick to a script. If they say something interesting, ask follow up questions that dig deeper. Really try to put yourself in their shoes, and try to figure out what makes them tick.

 

Here are a few initial questions you could ask:

  • What frustrates you in regard to [your topic]?
  • If I had a magic wand and could give you anything you want, what do you most desire?
  • What do you lose sleep over at night?
  • Have you bought [your type of product] before?
  • If so, what motivated you to buy it?

2. Focus Groups

Focus groups are generally conducted in-person. These groups are meant to provide a safe and comfortable environment for your users to talk about their thoughts and feelings surrounding your product.

focus-group

The advantage of using in-person focus groups is that you get to see the consumer’s verbal and non-verbal reaction to your product or advertising. The other advantage is that the different members of the group can bounce off each other’s thoughts and ideas, which means you’ll get even greater insights.

 

You can use focus groups to:

  • Test product usage or tasting
  • Explore the general concept of your product
  • Evaluate your advertising copy and imagery
  • Explore new packaging ideas

3. Observations or “Shop-Alongs”

An in-person observation of shopping behavior (or a “shop-along”) allows you to actually watch the consumer react to your product in-store. This way, you get to see their actual shopping behavior, as opposed to just what they would claim in a written survey.

shopper-eyetracking

One way that this is useful is by highlighting challenges that arise from shelf display issues, clutter, or out of stock issues. You may also interact with consumers to get deeper insights during the shopping process, to get feedback on a package design, for example.

4. In-Home Videos

In-home videos allow you to observe how users interact with your product in real life, at home.

The advantage of this method is that you get to observe user behavior in a natural, comfortable environment. This way, they can feel free to simply be themselves, and you’ll get a more realistic view of how your product is being used.

5. Lifestyle Immersion and Real World Dialogue

Lifestyle immersion is when you attend an event, such as a party or a family gathering. This allows you to get an uninterrupted view of your user’s attitudes and behaviors. This is another great way to get candid insight in a comfortable, familiar setting.

During these activities, observe your users having a dialogue with their friends. Listening in to real-world conversations is a really powerful way to get a deeper understanding of their desires, frustrations, and motivations.

6. Journal or Diary

Have your user (or potential user) keep a journal or a diary to document their experience with your topic or your product.

This can be handwritten or digital. Either way, it will allow you to capture your user’s actual voice, which is extremely valuable for marketing copy.

7. Online Focus Groups

Online focus groups are similar to in-person focus groups, except that they are more cost-efficient and allow you to reach more people.

Use social media to your advantage by creating communities of people who are interested in your topic, and fostering a conversation. Then, simply observe the dialogue. You’ll gain a lot of interesting insights!

How to Analyze Qualitative Data

At this point you may be wondering, how do you actually analyze qualitative data after you’ve gathered it?

 

Since qualitative data is unstructured, it can be tricky to draw conclusions from it, let alone present your findings. While it is not meant to be conclusive in and of itself, here are a few tips for analyzing qualitative research data

1. Summarize the Key Points

For interviews and focus groups, have the moderator write up some key points that they heard. For example: “Common concerns among participants in regard to our pizza were cheese overuse, greasiness, and bland sauce.”

pizza-hut-marketing-research-project-15-638

2. Code Responses

“Code” the unstructured data into something that can be summarized with tables or charts. For example, some coded responses to the question “When do you wear a watch?” might be 1 – never, 2 – once in a while, 3 – every day, etc.

3. Create a Word Cloud

Create a “word cloud” out of the keywords being used by the consumer. Just take your notes and put them into a word cloud generator, such as WordClouds.com. Then you’ll be able to easily spot the most prominent words.

i-have-a-dream-speech

That’s it! We shared 7 qualitative research methods that you can use to better understand your user or target customer.

Now it’s your turn. Go ahead and begin your market research by trying one of the techniques above.

 Source: This article was published on optinmonster.com By Mary Fernandez

Categorized in Research Methods

Small business market research is a tough game.

If you Google “how to do market research,” you’ll come across a long list of tactics that are hard to use on a small business budget. Market research surveys and questionnaires, focus groups, competitive intelligence, SWOT analysis, and structured interviews. The list goes on.

If you dig further into market research techniques, you could quickly find yourself reading about the difference between qualitative and quantitative research, or even statistical sampling methods.

All of those market research techniques have their place. But when you’re wondering how to do market research for small business, you aren’t thinking about complicated statistical models or big budgets.

Market research firms sometimes run massive surveys and international focus groups. You might not have a way to reach 100,000 people with a survey, or the resources to set up multiple focus groups.

But there are still small business market research tools that work. Conducting market research for a new business or a small business can require some creativity.

 

But with the right tactics you can do affordable or even free market research that gets you the insights you need for your business.

How can market research benefit a small business owner?

At this point you may be wondering: why do you need market research? Small businesses already have a lot of day-to-day operations to deal with.

It’s hard to make time to do market research for small business—especially if you also need to learn how to do market research in the first place.

But if you don’t periodically check in with your audience, you could be leaving business and revenue on the table without ever knowing.

There are many benefits of market research for small business, but a short list would include:

  • Helping you create more compelling marketing materials
  • Identifying more targeted niches interested in your company
  • Suggesting ideas for new products or services based on pain points
  • Minimizing the risk of bad positioning that costs you leads without you knowing
  • Giving you early updates on industry trends before they become widespread

Simply put, effective market research helps you get inside your customers’ heads.

When you need to conduct market research on a tight budget, it can be tricky to find the techniques and market research tools that give the best value for the time and cost investment.

This article covers how to do market research for small business, using eight of our favorite affordable market research techniques.

1. Quora: How to use Quora for market research

Quora is a social media platform based on questions and answers. On Quora, users can submit questions on any topic they like, as well as answer questions related to their expertise.

Getting started with Quora is easy: the platform guides you through the process and immediately prompts you to select your areas of interest.

Getting started with Quora

Setting up your Quora profile will let you get notified when questions are tagged with the topics you select. That makes it simple way to see what burning questions your audience is asking.

And because Quora orders its answers based on voting, you can also see which solutions they think are the most valuable.

For that reason, Quora market research can be a great method of collecting information on customer pain points. In market research for small business, free public questions from your audience is hard to beat.

If it fits into your marketing plan, you can also consider putting some effort into answering Quora questions. Repurposing your blog posts as part of a Quora marketing strategy can increase their reach and visibility.

2. Reddit: How to use Reddit for market research

Reddit bills itself as “the front page of the internet,” and for good reason—Alexa ranks Reddit as the eighth most trafficked website in the world and the fifth most trafficked in the United States.

Reddit contains a wide variety of communities, linked content, original content, and memes. But among cat videos and adorable gifs, there are some surprisingly insightful conversations—discussions that are a gold mine for small business market research.

Reddit is organized into “subreddits,” which are communities focused on specific topics. Finding subreddits based on your industry is a good way to mine for pain points—and discover your audience’s candid thoughts.

Anonymity means that redditors are often willing to share things they wouldn’t normally talk about in person. Reading discussion threads or even asking questions yourself can help you get insights from specific niches.

For example, if you run a fitness business and need to know how to do market research, you’ll find that are quite a few opportunities to conduct customer research on reddit. Subreddits like /r/fitness, /r/loseit, /r/gainit, /r/bodybuilding, /r/running, and /r/bodyweightfitness serve different communities, and people often share their successes and struggles.

Reddit can also be helpful for tracking down a very narrow segment of a larger population. A subreddit like /r/griptraining is the very definition of niche—but if you run a rock climbing or powerlifting gym it could have valuable insights from your target audience.
Reddit market research

Navigating Reddit can be a little tricky for new users. But once you figure it out, it’s a powerful tool to do market research for small business.

3. Book reviews: How to use Amazon book reviews for market research

This market research technique is a little bit unusual—but it’s all the more powerful because of how few people think of it.

When you need to conduct market research on a tight budget, you need to get creative. Book reviews offer a wealth of information, sometimes incredibly detailed and specific, that few people are taking advantage of.

Amazon book review

Amazon reviews are public, and you probably have some idea of the most important or popular books in your field. Even if you don’t, Amazon charts are also freely available—it’s easy to find out what people are reading.

Once you’ve tracked down some popular books, take a look at the reviews. Amazon lets you easily sort reviews by how positive they are and how helpful they are, so you can dive in at whatever point you like.

Positive reviews will be helpful because they can help you understand what people are benefiting from.

Negative or lukewarm reviews can be even more helpful because there’s a chance they call out needs or burning pains that the book didn’t answer—which may represent unmet needs your business can take advantage of.

4. Surveys: How to use a survey for market research

When most people think of using a survey to do market research for small business, they think of a massive effort that goes out to thousands and thousands of customers.

No, you probably don’t have thousands and thousands of customers that will respond to a survey. And there are some types of survey research that really do require those kinds of numbers.

But there are others that don’t. And those are the kind you can focus on as you learn how to do market research for your small business.

Setting up surveys that get sent to customers after a sale can help you get a sense of how satisfied they are and what needs led them to make a purchase.

Similarly, you can set up surveys that go out to people that didn’t make a purchase. What prevented them from buying? What might have caused them to make a different decision?

 

Even if you only ask those two survey questions, the answers can help you make adjustments for the next time around.

As a bonus, this type of small business market research is easy to automate.

Setting up automation that trigger based on purchase or lack of purchase is easy to do with marketing automation software. Set up survey questions once, then focus on other parts of your small business while the results come in.

5. Facebook groups: How to use Facebook for market research

Using Facebook for market research
Facebook has risen up as one of the major community building platforms for business. Type your industry into Facebook search and you’re bound to find a variety of related groups.

Some Facebook groups will be run by other business owners, others are simply people interested in the same topics. Regardless, reading through the conversations and questions asked in Facebook groups can be a valuable source of market research.

When you’re using Facebook for market research, you have a few options.

Simply reading through existing conversations is a great way to get started. Even though names on Facebook aren’t private, people are often more willing to share their goals or frustrations within a relatively private group.

Once you’ve observed for a while and understand a group’s tone and social norms, you can start to participate. Becoming a member of a group and engaging in discussions can be a great way to ask questions and go beyond surface level insights.

You wouldn’t do this on another business’s page, and you have to be careful about spamming in general, but Facebook groups can also help you get participants for a market research survey.

As you get more comfortable with how to do market research on Facebook, sharing a link to a survey can help you gather quantitative market research data.

As a free platform with over two billion monthly active users, Facebook can be a powerful way to do market research for small business.

6. Competitors: How to use competitor analysis for market research

Chances are you’re not the only business in your niche. How are the most popular websites in your industry trying to appeal to your audience?

How can you tell which content is the most popular or successful? Use a tool like Buzzsumo to find the most shared content on a particular topic.

Buzzsumo market research

A tool like SEMrush can tell you which content ranks the highest in search engines. Both are good ways to identify potentially high-value topics.

Beyond content, look at the other marketing materials your competitors put out. What kind of messaging are they using on their website? How are they creating cross-sell and upsell opportunities? What does their team look like—who’s actually doing their marketing?

As you grow your business, this kind of information becomes more useful. There’s no guarantee that your competitors are doing everything the best way—but seeing how they are managing their business can spark ideas to improve your own.

To do this kind of research, collect all of the info your competitors make publicly available. Comb through their website and about page, download flyers and brochures, and check out the events they attend.

 

Make absolutely sure you get on their email list, so you can see what kind of messages they like to send.

It’s worth taking competitor research with a grain of salt. Again, there’s no guarantee that competitors have done the level of customer research you’re looking for. Still, looking at competitor messaging is a useful way to infer the features and benefits that matter to your audience.

Competitor research isn’t a substitute for contacting your audience directly, but it can be a good starting point to figure out what kind of content is popular in your niche.

7. Behavior and analytics: How to use data for market research

It’s one thing to know what customers say they want. In any industry, professionals know that customers don’t always know how to solve their problems. Sometimes there’s a better question to ask for market research.

What do they actually do?

Tracking behavior on your website or engagement with your emails and messages is a great way to see which of your marketing efforts are most popular—and can help you adjust your marketing in the future.

Google Analytics is one powerful tool that can show you exactly how people engage with your website.
Google Analytics behavior tracking

What are content topics the most popular? Make more content on those topics. Which pages have the best conversion rates? Direct more traffic to those pages. Your content marketing is also a source of information about your audience.

Combining website tracking with marketing automation can take things to the next level.

Marketing automation software can track email opens, link clicks, behavior on websites, replies/forwarding—and use those insights to automatically follow up with customers on what they care about most.

Of all the affordable small business market research techniques on this list, data is the most actionable. Analytics let you go from insight to action almost instantly—and sometimes automatically.

8. Ask your audience: How to use interviews for market research

Even though people don’t always say quite what they mean, there’s no substitute for direct, one-on-one conversations with your audience.

A market research interview allows a free conversation that leads to deeper insights than a survey or written answers. If you can get people to open up, you’ll be rewarded by detailed information about their pain points, struggles, and successes.

The style of the interview is less important than getting interviews done. You can do phone interviews, in-person interviews, even email interviews—and still get actionable insights.

The lessons you learn from talking to even 10 customers can change your business strategy, marketing, or client service. The ability to speak to customers using their own language is like a marketing superpower. Customer interviews are the way to do it.

Entire businesses can be built on what your customers tell you. When you listen to your audience, you get to the heart of what they care about—and no amount of online market research or survey data can tell you that as precisely as they can.

Conclusion: Use market research to get inside your customers’ heads

If your business grows, you’ll eventually want to consider the focus group, survey, statistical analysis, and market trends approach to market research.

Those methods can reveal insights that are hard to find using more affordable market research techniques.

If you need to understand market saturation or build a picture of how your pricing compares to the competition, you’ll eventually need to use some of the more traditional forms of market research.

But there’s value to doing market research before you have the budget for standard methods. Getting in touch with your customers’ needs can give you a huge edge as a small business.

Not a lot of people do market research for a small business like this. Most prefer to wait until they can hire someone to do it for them (or just ignore it entirely).

Because of that, these types of affordable market research techniques are a huge competitive advantage—one that lets you get inside the heads of your customers and offer them exactly what they want to buy.

 Source: This article was published activecampaign.com By Benyamin Elias

Categorized in How to

Privacy, brand safety, and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.

Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains.

Among them, it says that privacy measures — especially the General Data Protection Regulation(GDPR) and ePrivacy regulation in Europe and Apple’s Intelligent Tracking Prevention — make paid search more attractive because it is “relatively less vulnerable” to these measures. The company also cites brand safety as a major issue that’s not a problem in search but has become a major issue with social, traditional display and video advertising.

 

Forrester also points to Amazon’s growth as a product search engine and as an advertising channel for product sellers. Voice search and virtual assistant growth should also benefit paid search marketing, according to the company, because it’s the ad model perhaps most aligned with consumer behavior and the intended future uses of smart speakers. (I would argue that smart speakers are as much a branding and discovery tool as they are a search vehicle.)

According to the IAB, search advertising in the US led all other categories with $19.1 billion in the first half of 2017. It captured 47 percent of all online ad dollars, which was down from 49 percent in 2016 (though real dollars were up).

The growth of mobile has also propelled search marketing. Mobile ad spending was 54 percent of the first-half ad revenue total ($21.7 billion). Mobile paid search represented roughly $10 billion of that figure.

 Source: This article was published searchengineland.com By Greg Sterling

Categorized in Search Engine
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