Website Search
Research Papers
plg_search_attachments
Articles
FAQs
Easy Profile - Search plugin
Courses & Exams
Pages
Specialized Search Engines
Events Calender
Upcoming Events

Online research involves collecting information from the internet. It saves cost, is impactful and it offers ease of access. Online research is valuable for gathering information. Tools such as questionnaires, online surveys, polls and focus groups aid market research. You can conduct market research with little or no investment for e-commerce development.

Search Engine Optimization makes sure that your research is discoverable. If your research is highly ranked more people will find, read and cite your research.

Steps to improve the visibility of your research include:

  1. The title gives the reader a clear idea of what the research is about. The title is the first thing a reader sees. Make your research title relevant and consistent. Use a search engine friendly title. Make sure your title provides a solution.
  2. Keywords are key concepts in your research output. They index your article and make sure your research is found quickly. Use keywords that are relevant and common to your research field. Places to use relevant keywords include title, heading, description tags, abstract, graphics, main body text and file name of the document.
  3. Abstract convince readers to read an article. It aids return in a search.
  4. When others cite your research your visibility and reputation will increase. Citing your earlier works will also improve how search engines rank your research.
  5. External links from your research to blogs, personal webpage, and social networking sites will make your research more visible.
  6. The type of graphics you use affects your ranking. Use vectors such as .svg, .eps, .as and .ps. Vectors improve your research optimization.
  7. Make sure you are consistent with your name across all publications. Be distinguishable from others.
  8. Use social media sites such as Facebook, Twitter, and Instagram to publicize your research. Inform everyone. Share your links everywhere.
  9. Make sure your research is on a platform indexed properly by search engines.

Online research is developing and can take place in email, chat rooms, instant messaging and web pages.  Online research is done for customer satisfaction, product testing, audience targeting and database mining.

Ethical dilemmas in online research include:

  1. How to get informed consent from the participants being researched?
  2. What constitutes privacy in online research?
  3. How can researchers prove the real identity of participants?
  4. When is covert observation justifiable?

Knowing how to choose resources when doing online research can help you avoid wasted time.

WAYS TO MAKE ONLINE RESEARCH EASY AND EFFECTIVE

  1. Ask: Know the resources recommended for your research from knowledgeable people. You can get information on valuable online journals or websites from an expert or knowledgeable people.
  2. Fact from fiction: Know the sites that are the best for your research topic. Make sure the websites you have chosen are valuable and up to date. Sites with .edu and .gov are usually safe. If you use a .org website make sure it is proper, reliable and credible. If you use a .com site; check if the site advertises, bias is a possibility.

Social media sites, blogs, and personal websites will give you personal opinions and not facts.

  1. Search Smartly: Use established search engines. Use specific terms. Try alternative searches. Use search operators or advanced search. Know the best sites.
  2. Focus: Do not be distracted when conducting an online research. Stay focused and away from social media sites.
  3. Cite Properly: Cite the source properly. Do not just copy and paste for plagiarism can affect your work.

When conducting research use legitimate and trustworthy resources. sites to help you find articles and journals that are reliable include:

  1. BioMedCentral
  2. Artcyclopedia
  3. FindArticles.com
  4. Digital History
  5. Infomine
  6. Internet Public Library
  7. Internet History Sourcebooks
  8. Librarians Internet Index
  9. Intute
  10. Library of Congress
  11. Project Gutenberg
  12. Perseus Digital Library
  13. Research Guide for Students.

No matter what you are researching the internet is a valuable tool. Use sites wisely and you will get all the information you need.

ONLINE RESEARCH METHODS

  1. Online focus group: This is for business to business service research, consumer research and political research. Pre-selected participants who represent specific interest are invited as part of the focus group.
  2. Online interview: This is done using computer-mediated communication (CMC) such as SMS or Email. Online interview is synchronous or asynchronous. In synchronous interviews, responses are received in real-time for example online chat interviews. In asynchronous interviews, responses are not in real-time such as email interviews. Online interviews use feedbacks about topics to get insight into the participants, attitudes, experiences or ideas.
  3. Online qualitative research: This includes blogs, communities and mobile diaries. It saves cost, time and is convenient. Respondents for online qualitative research can be gotten from surveys, databases or panels.
  4. Social network analysis: This has gained acceptance. With social network analysis researchers can measure the relationship between people, groups, organization, URLs and so on.

Other methods of online research include cyber-ethnography, online content analysis, and Web-based experiments.

TYPES OF ONLINE RESEARCH

  1. Customer satisfaction research: This occurs through phone calls or emails. Customers are asked to give feedback on their experience with a product, service or an organization.
  2. New product research: This is carried out by testing a new product with a group of selected individuals and immediately collecting feedback.
  3. Brand loyalty: This research seeks to find out what attracts customers to a brand. The research is to maintain or improve a brand.
  4. Employee satisfaction research: With this research, you can know what employees think about working for your organization. The moral of your organization can contribute to its productivity.

When conducting an online research give open-ended questions and show urgency but be tolerant.

Written by Junaid Ali Qureshi he is a digital marketing specialist who has helped several businesses gain traffic, outperform the competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.

Published in Online Research

Source: This article was published entrepreneur.com By Neil Pate - Contributed by Member: David J. Redcliff

You probably use Google every day. But, are you using it right?

You may know how to use Google's basic search functions, but in this video, Entrepreneur Network partner Neil Patel wants to teach you some advanced tricks for market research. 

His first tip is to use an exclusion query. By excluding some criteria, you can find out which sites mention you or a keyword of your choice while filtering out unnecessary noise. For example, if you want to see which websites mention you, but have a bunch of mentions from sites or blogs you are associated with, you can use an exclusion query to find new potential partnerships.

Published in Market Research

Just contemplating the need to do market research for your business can feel overwhelming. However, you need to jump in because market research is key to the success of your business. First, you need to understand the difference between "market research" and "marketing research."

Market research is when you have narrowed down a specific "target, " and you are delving into the behavior of that target.

In other words, its research into a very narrow group of consumers.

Marketing research entails dealing with a broad range of consumers. Marketing research includes "market" research, but it also delves into more. The best way to differentiate the two is to understand that marketing research is essentially about researching the marketing "process" of a company—not just "who" they are targeting.

First, let's look at how to implement marketing research, which includes the following steps and the questions you should be asking yourself along the way:

  1. Problem definition. The problem is the focus of your research. For example, "why are sales soaring in your Midwest territory, but dismal in other parts of the country?
  2. Data collection method and needs. This is where you ask, "how will I collect the data I need to solve the problem? Do I use surveys, telephone calls or focus groups?
  3. Determine sample method. Sampling represents those you will be collecting information from. You need to ask yourself, "what sampling method will I use? Will it be a random sampling, a sampling that contains a similar element, or a natural sampling?
  4. Data analysis. You need to figure out how you will you analyze the data. Will you use software or do it by hand? Also, how accurately do the results need to be?
  5. Determine budget and timeframe. You must determine how much you're willing to spend on the research and how soon it needs to be completed.
  6. Analysis of the data. At this point, you conduct the analysis of the data that has been collected in the previous Steps.
  7. Error check. Be sure to check for errors in the data you've collected and analyzed. Errors can occur in the sampling method and data collections.
  8. Create your report. The final step of marketing research is to draft a report on your findings. Your report should contain tables, charts, and/or diagrams. It's important that your report clearly communicates the results that you found. Your findings should lead to a solution to the problem you identified in Step One.

3 Key Benefits of Market Research

Market research also provides many benefits. It takes the guesswork out of marketing and gives you data that you can use to drive your marketing strategy—and accomplish your objectives and goals. It's a systematic approach that can make your marketing not only easier but more effective. 

Market research includes the following benefits:

  • Communication driver. It drives your communication not only with your current customer base but your target prospects as well. 
  • Identifies opportunity. Market research shows you where the opportunities are and helps you identify not just high-level opportunities but assists in showing you the more immediate "low hanging fruit" opportunities. 
  • Lowers risk. Detailed data keeps you focused on the real opportunities and helps you avoid unproductive areas. 

Source: This article was thebalancesmb.com By LAURA LAKE

Published in Market Research

Data collection for marketing research is a detailed process where a planned search for all relevant data is made by a researcher. The success of marketing research is contingent on the integrity and relevance of the data. And to a high degree, the quality of the data depends on the methods of data collection used. The selection and use of methods for conducting marketing research require a great deal of experience and expertise in order to correctly gage suitability.

These methods fall into two types of research categories, which are Qualitative Research and Quantitative Research. Qualitative Research is generally used to develop an initial understanding of the problem. It is non-statistical in nature and the answers are derived from the data itself. It is used in exploratory and descriptive research designs. Qualitative data can be procured through a variety of forms like interview transcripts; documents, diaries, and notes made while observing. Quantitative Research, on the other hand, quantifies the data and generalizes the results from the sample to the population.

There are two types of data:

  1. Primary Data – Data that is collected first hand by the researcher. This data is specifically collected for the purpose of the study and addresses the current problem. This is original data that is collected by the researcher first hand.
  2. Secondary Data – Data from other sources that has been already collected and is readily available. This data is less expensive and more quickly attainable from various published sources. Secondary data is extremely useful when primary data cannot be obtained at all.

The challenge lies in the case of method selection for collecting primary data. The method has to be relevant and appropriate. This will be the most important decision prior to beginning market research.

The market research process consists of 6 distinct steps:

  • Step 1 - Determine the research problem and objectives
  • Step 2 - Cultivate the overall research plan
  • Step 3 – Collect the data
  • Step 4 – Analyze the data
  • Step 5 – Present or publish the findings
  • Step 6 – Use the findings to make an informed decision

To further explore Step 3, here a few effective methods of data collection:

1. Telephone Interviews

The biggest advantage of telephone interviews is that is saves cost and time. Today, accessing people via telephone is so much easier because almost everyone has one. Another advantage is fewer interviewers are required in order to conduct telephone interviews than face-to-face interviews.

2. Online Surveys

Given the current myriad of technological developments, the use of online surveys has rapidly increased. It may well be the least expensive way to reach the greatest amount of people – all over the world. Once an online survey has been designed, it can be stored easily, revised and reused as needed from time to time. The key is in the design and layout of the survey so that respondents don’t overlook a survey in their crowded inboxes. The response time is quick so online surveys have become the preferred method of data collection for many consumer satisfaction surveys and product and service feedback. It is easy to track respondents, non-respondents and results through the data collection process. Electronic reminders can be sent easily at a very low cost. Respondents have the option to begin the survey, stop, save the responses at a later more convenient time. Research shows that respondents tend to answer questions more truthfully than when engaged through other methods.

3. Face to Face Interviews

This method is one of the most flexible ways to gather data and gain trust and cooperation from the respondents. Besides that, interviewing respondents in person means their non-verbal language can be observed as well. It is especially useful to detect discomfort when respondents are discussing sensitive issues. Respondents have more time to consider their answers and the interviewer can gain a deeper understanding of the validity of a response. It is also easier to maintain their interest and focus for a longer period. Focus Group Interviewsentail more respondents at one time.

Face to face interviews can also take place via Intercept Interviews as well. These interviews can take place on the spot at shopping malls, street corners or even at the threshold of people’s homes. It is understandable why these types of interviews must be brief, to the point and free of from distasteful questions as there is a strong risk of the potential respondent leaving. These face to face interactions can be time-consuming so enlist a trusted company like Dattel Asia to provide the data needed with unprecedented levels of transparency. Dattel Asia is ASEAN’s leading data collection company that utilizes tablets, digital tools, and artificial machine learning systems for data collection. A reliable face-to-face data collection service provider that has over 250 skilled Field Data Associates and more than 310,000 unique and verified respondents in their data repository.

Source: This article was published bigdata-madesimple.com By Menaka George

Published in Market Research

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user.

Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions.

We’ll share the qualitative research methods in just a moment, but before we dive in, let’s briefly discuss the basics.

What is Qualitative Market Research?

Qualitative market research is any research conducted using observation or unstructured questioning.

While quantitative research answers the what, where, when and who of decision making, qualitative research also answers the why and how.

Qualitative vs. Quantitative Research

The goal of qualitative research is to gain insights into the deeper motives behind consumer purchases.

The goal of the quantitative research, on the other hand, is to quantify and generalize the results so that the marketer can come to a final conclusion about the best course of action.

marketing-research-an-online-perpective-17-638

Why use qualitative research as opposed to quantitative research?

Well, first of all, qualitative research should not be used instead of quantitative research. The two are complementary to each other.

Qualitative research in and of itself is not conclusive. However, it is used to…

  • Explain quantitative research results
  • Conduct market research when traditional surveys are not available (e.g. with embarrassing or “touchy” questions)
  • Conduct market research when more structured research is not possible

Qualitative research is a good first step to take when conducting your market research. Are you ready to learn how?

Great! Let’s dive into the 7 qualitative research techniques…

1. Individual Interviews

An individual interview can be conducted over the phone, Skype, or in person. The idea is to ask your ideal user (or an existing customer) a series of questions and follow-ups to learn what motivates them to buy a product like yours.

You should go into the interview with some questions prepared ahead of time, but don’t feel like you need to stick to a script. If they say something interesting, ask follow up questions that dig deeper. Really try to put yourself in their shoes, and try to figure out what makes them tick.

Here are a few initial questions you could ask:

  • What frustrates you in regard to [your topic]?
  • If I had a magic wand and could give you anything you want, what do you most desire?
  • What do you lose sleep over at night?
  • Have you bought [your type of product] before?
  • If so, what motivated you to buy it?

2. Focus Groups

Focus groups are generally conducted in-person. These groups are meant to provide a safe and comfortable environment for your users to talk about their thoughts and feelings surrounding your product.

focus-group

The advantage of using in-person focus groups is that you get to see the consumer’s verbal and non-verbal reaction to your product or advertising. The other advantage is that the different members of the group can bounce off each other’s thoughts and ideas, which means you’ll get even greater insights.

You can use focus groups to:

  • Test product usage or tasting
  • Explore the general concept of your product
  • Evaluate your advertising copy and imagery
  • Explore new packaging ideas

3. Observations or “Shop-Alongs”

An in-person observation of shopping behavior (or a “shop-along”) allows you to actually watch the consumer react to your product in-store. This way, you get to see their actual shopping behavior, as opposed to just what they would claim in a written survey.

shopper-eyetracking

One way that this is useful is by highlighting challenges that arise from shelf display issues, clutter, or out of stock issues. You may also interact with consumers to get deeper insights during the shopping process, to get feedback on a package design, for example.

4. In-Home Videos

In-home videos allow you to observe how users interact with your product in real life, at home.

The advantage of this method is that you get to observe user behavior in a natural, comfortable environment. This way, they can feel free to simply be themselves, and you’ll get a more realistic view of how your product is being used.

5. Lifestyle Immersion and Real World Dialogue

Lifestyle immersion is when you attend an event, such as a party or a family gathering. This allows you to get an uninterrupted view of your user’s attitudes and behaviors. This is another great way to get candid insight in a comfortable, familiar setting.

During these activities, observe your users having a dialogue with their friends. Listening in to real-world conversations is a really powerful way to get a deeper understanding of their desires, frustrations, and motivations.

6. Journal or Diary

Have your user (or potential user) keep a journal or a diary to document their experience with your topic or your product.

This can be handwritten or digital. Either way, it will allow you to capture your user’s actual voice, which is extremely valuable for marketing copy.

7. Online Focus Groups

Online focus groups are similar to in-person focus groups, except that they are more cost-efficient and allow you to reach more people.

Use social media to your advantage by creating communities of people who are interested in your topic, and fostering a conversation. Then, simply observe the dialogue. You’ll gain a lot of interesting insights!

How to Analyze Qualitative Data

At this point you may be wondering, how do you actually analyze qualitative data after you’ve gathered it?

Since qualitative data is unstructured, it can be tricky to draw conclusions from it, let alone present your findings. While it is not meant to be conclusive in and of itself, here are a few tips for analyzing qualitative research data

1. Summarize the Key Points

For interviews and focus groups, have the moderator write up some key points that they heard. For example: “Common concerns among participants in regard to our pizza were cheese overuse, greasiness, and bland sauce.”

pizza-hut-marketing-research-project-15-638

2. Code Responses

“Code” the unstructured data into something that can be summarized with tables or charts. For example, some coded responses to the question “When do you wear a watch?” might be 1 – never, 2 – once in a while, 3 – every day, etc.

3. Create a Word Cloud

Create a “word cloud” out of the keywords being used by the consumer. Just take your notes and put them into a word cloud generator, such as WordClouds.com. Then you’ll be able to easily spot the most prominent words.

i-have-a-dream-speech

That’s it! We shared 7 qualitative research methods that you can use to better understand your user or target customer.

Now it’s your turn. Go ahead and begin your market research by trying one of the techniques above.

 Source: This article was published on optinmonster.com By Mary Fernandez

Published in Research Methods

Small business market research is a tough game.

If you Google “how to do market research,” you’ll come across a long list of tactics that are hard to use on a small business budget. Market research surveys and questionnaires, focus groups, competitive intelligence, SWOT analysis, and structured interviews. The list goes on.

If you dig further into market research techniques, you could quickly find yourself reading about the difference between qualitative and quantitative research, or even statistical sampling methods.

All of those market research techniques have their place. But when you’re wondering how to do market research for small business, you aren’t thinking about complicated statistical models or big budgets.

Market research firms sometimes run massive surveys and international focus groups. You might not have a way to reach 100,000 people with a survey, or the resources to set up multiple focus groups.

But there are still small business market research tools that work. Conducting market research for a new business or a small business can require some creativity.

But with the right tactics you can do affordable or even free market research that gets you the insights you need for your business.

How can market research benefit a small business owner?

At this point you may be wondering: why do you need market research? Small businesses already have a lot of day-to-day operations to deal with.

It’s hard to make time to do market research for small business—especially if you also need to learn how to do market research in the first place.

But if you don’t periodically check in with your audience, you could be leaving business and revenue on the table without ever knowing.

There are many benefits of market research for small business, but a short list would include:

  • Helping you create more compelling marketing materials
  • Identifying more targeted niches interested in your company
  • Suggesting ideas for new products or services based on pain points
  • Minimizing the risk of bad positioning that costs you leads without you knowing
  • Giving you early updates on industry trends before they become widespread

Simply put, effective market research helps you get inside your customers’ heads.

When you need to conduct market research on a tight budget, it can be tricky to find the techniques and market research tools that give the best value for the time and cost investment.

This article covers how to do market research for small business, using eight of our favorite affordable market research techniques.

1. Quora: How to use Quora for market research

Quora is a social media platform based on questions and answers. On Quora, users can submit questions on any topic they like, as well as answer questions related to their expertise.

Getting started with Quora is easy: the platform guides you through the process and immediately prompts you to select your areas of interest.

Getting started with Quora

Setting up your Quora profile will let you get notified when questions are tagged with the topics you select. That makes it simple way to see what burning questions your audience is asking.

And because Quora orders its answers based on voting, you can also see which solutions they think are the most valuable.

For that reason, Quora market research can be a great method of collecting information on customer pain points. In market research for small business, free public questions from your audience is hard to beat.

If it fits into your marketing plan, you can also consider putting some effort into answering Quora questions. Repurposing your blog posts as part of a Quora marketing strategy can increase their reach and visibility.

2. Reddit: How to use Reddit for market research

Reddit bills itself as “the front page of the internet,” and for good reason—Alexa ranks Reddit as the eighth most trafficked website in the world and the fifth most trafficked in the United States.

Reddit contains a wide variety of communities, linked content, original content, and memes. But among cat videos and adorable gifs, there are some surprisingly insightful conversations—discussions that are a gold mine for small business market research.

Reddit is organized into “subreddits,” which are communities focused on specific topics. Finding subreddits based on your industry is a good way to mine for pain points—and discover your audience’s candid thoughts.

Anonymity means that redditors are often willing to share things they wouldn’t normally talk about in person. Reading discussion threads or even asking questions yourself can help you get insights from specific niches.

For example, if you run a fitness business and need to know how to do market research, you’ll find that are quite a few opportunities to conduct customer research on reddit. Subreddits like /r/fitness, /r/loseit, /r/gainit, /r/bodybuilding, /r/running, and /r/bodyweightfitness serve different communities, and people often share their successes and struggles.

Reddit can also be helpful for tracking down a very narrow segment of a larger population. A subreddit like /r/griptraining is the very definition of niche—but if you run a rock climbing or powerlifting gym it could have valuable insights from your target audience.
Reddit market research

Navigating Reddit can be a little tricky for new users. But once you figure it out, it’s a powerful tool to do market research for small business.

3. Book reviews: How to use Amazon book reviews for market research

This market research technique is a little bit unusual—but it’s all the more powerful because of how few people think of it.

When you need to conduct market research on a tight budget, you need to get creative. Book reviews offer a wealth of information, sometimes incredibly detailed and specific, that few people are taking advantage of.

Amazon book review

Amazon reviews are public, and you probably have some idea of the most important or popular books in your field. Even if you don’t, Amazon charts are also freely available—it’s easy to find out what people are reading.

Once you’ve tracked down some popular books, take a look at the reviews. Amazon lets you easily sort reviews by how positive they are and how helpful they are, so you can dive in at whatever point you like.

Positive reviews will be helpful because they can help you understand what people are benefiting from.

Negative or lukewarm reviews can be even more helpful because there’s a chance they call out needs or burning pains that the book didn’t answer—which may represent unmet needs your business can take advantage of.

4. Surveys: How to use a survey for market research

When most people think of using a survey to do market research for small business, they think of a massive effort that goes out to thousands and thousands of customers.

No, you probably don’t have thousands and thousands of customers that will respond to a survey. And there are some types of survey research that really do require those kinds of numbers.

But there are others that don’t. And those are the kind you can focus on as you learn how to do market research for your small business.

Setting up surveys that get sent to customers after a sale can help you get a sense of how satisfied they are and what needs led them to make a purchase.

Similarly, you can set up surveys that go out to people that didn’t make a purchase. What prevented them from buying? What might have caused them to make a different decision?

Even if you only ask those two survey questions, the answers can help you make adjustments for the next time around.

As a bonus, this type of small business market research is easy to automate.

Setting up automation that trigger based on purchase or lack of purchase is easy to do with marketing automation software. Set up survey questions once, then focus on other parts of your small business while the results come in.

5. Facebook groups: How to use Facebook for market research

Using Facebook for market research
Facebook has risen up as one of the major community building platforms for business. Type your industry into Facebook search and you’re bound to find a variety of related groups.

Some Facebook groups will be run by other business owners, others are simply people interested in the same topics. Regardless, reading through the conversations and questions asked in Facebook groups can be a valuable source of market research.

When you’re using Facebook for market research, you have a few options.

Simply reading through existing conversations is a great way to get started. Even though names on Facebook aren’t private, people are often more willing to share their goals or frustrations within a relatively private group.

Once you’ve observed for a while and understand a group’s tone and social norms, you can start to participate. Becoming a member of a group and engaging in discussions can be a great way to ask questions and go beyond surface level insights.

You wouldn’t do this on another business’s page, and you have to be careful about spamming in general, but Facebook groups can also help you get participants for a market research survey.

As you get more comfortable with how to do market research on Facebook, sharing a link to a survey can help you gather quantitative market research data.

As a free platform with over two billion monthly active users, Facebook can be a powerful way to do market research for small business.

6. Competitors: How to use competitor analysis for market research

Chances are you’re not the only business in your niche. How are the most popular websites in your industry trying to appeal to your audience?

How can you tell which content is the most popular or successful? Use a tool like Buzzsumo to find the most shared content on a particular topic.

Buzzsumo market research

A tool like SEMrush can tell you which content ranks the highest in search engines. Both are good ways to identify potentially high-value topics.

Beyond content, look at the other marketing materials your competitors put out. What kind of messaging are they using on their website? How are they creating cross-sell and upsell opportunities? What does their team look like—who’s actually doing their marketing?

As you grow your business, this kind of information becomes more useful. There’s no guarantee that your competitors are doing everything the best way—but seeing how they are managing their business can spark ideas to improve your own.

To do this kind of research, collect all of the info your competitors make publicly available. Comb through their website and about page, download flyers and brochures, and check out the events they attend.

Make absolutely sure you get on their email list, so you can see what kind of messages they like to send.

It’s worth taking competitor research with a grain of salt. Again, there’s no guarantee that competitors have done the level of customer research you’re looking for. Still, looking at competitor messaging is a useful way to infer the features and benefits that matter to your audience.

Competitor research isn’t a substitute for contacting your audience directly, but it can be a good starting point to figure out what kind of content is popular in your niche.

7. Behavior and analytics: How to use data for market research

It’s one thing to know what customers say they want. In any industry, professionals know that customers don’t always know how to solve their problems. Sometimes there’s a better question to ask for market research.

What do they actually do?

Tracking behavior on your website or engagement with your emails and messages is a great way to see which of your marketing efforts are most popular—and can help you adjust your marketing in the future.

Google Analytics is one powerful tool that can show you exactly how people engage with your website.
Google Analytics behavior tracking

What are content topics the most popular? Make more content on those topics. Which pages have the best conversion rates? Direct more traffic to those pages. Your content marketing is also a source of information about your audience.

Combining website tracking with marketing automation can take things to the next level.

Marketing automation software can track email opens, link clicks, behavior on websites, replies/forwarding—and use those insights to automatically follow up with customers on what they care about most.

Of all the affordable small business market research techniques on this list, data is the most actionable. Analytics let you go from insight to action almost instantly—and sometimes automatically.

8. Ask your audience: How to use interviews for market research

Even though people don’t always say quite what they mean, there’s no substitute for direct, one-on-one conversations with your audience.

A market research interview allows a free conversation that leads to deeper insights than a survey or written answers. If you can get people to open up, you’ll be rewarded by detailed information about their pain points, struggles, and successes.

The style of the interview is less important than getting interviews done. You can do phone interviews, in-person interviews, even email interviews—and still get actionable insights.

The lessons you learn from talking to even 10 customers can change your business strategy, marketing, or client service. The ability to speak to customers using their own language is like a marketing superpower. Customer interviews are the way to do it.

Entire businesses can be built on what your customers tell you. When you listen to your audience, you get to the heart of what they care about—and no amount of online market research or survey data can tell you that as precisely as they can.

Conclusion: Use market research to get inside your customers’ heads

If your business grows, you’ll eventually want to consider the focus group, survey, statistical analysis, and market trends approach to market research.

Those methods can reveal insights that are hard to find using more affordable market research techniques.

If you need to understand market saturation or build a picture of how your pricing compares to the competition, you’ll eventually need to use some of the more traditional forms of market research.

But there’s value to doing market research before you have the budget for standard methods. Getting in touch with your customers’ needs can give you a huge edge as a small business.

Not a lot of people do market research for a small business like this. Most prefer to wait until they can hire someone to do it for them (or just ignore it entirely).

Because of that, these types of affordable market research techniques are a huge competitive advantage—one that lets you get inside the heads of your customers and offer them exactly what they want to buy.

 Source: This article was published activecampaign.com By Benyamin Elias

Published in How to

Privacy, brand safety, and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.

Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains.

Among them, it says that privacy measures — especially the General Data Protection Regulation(GDPR) and ePrivacy regulation in Europe and Apple’s Intelligent Tracking Prevention — make paid search more attractive because it is “relatively less vulnerable” to these measures. The company also cites brand safety as a major issue that’s not a problem in search but has become a major issue with social, traditional display and video advertising.

Forrester also points to Amazon’s growth as a product search engine and as an advertising channel for product sellers. Voice search and virtual assistant growth should also benefit paid search marketing, according to the company, because it’s the ad model perhaps most aligned with consumer behavior and the intended future uses of smart speakers. (I would argue that smart speakers are as much a branding and discovery tool as they are a search vehicle.)

According to the IAB, search advertising in the US led all other categories with $19.1 billion in the first half of 2017. It captured 47 percent of all online ad dollars, which was down from 49 percent in 2016 (though real dollars were up).

The growth of mobile has also propelled search marketing. Mobile ad spending was 54 percent of the first-half ad revenue total ($21.7 billion). Mobile paid search represented roughly $10 billion of that figure.

 Source: This article was published searchengineland.com By Greg Sterling

Published in Search Engine

Internet Advertising Market report provides leading vendors in the Market is included based on profile, business performance, sales. Vendors mentioned as Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, AOL(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora

- Agency -.

The Global Internet Advertising Market will reach xxx Million USD in 2017 with CAGR xx% from 2011 -2023.The objective of the Global Internet Advertising Market Research Report 2011-2023 is to offer information with access to high-value unique databases of information, like market projection on the basis of product type, application, and region.

Download Report at www.reportsnreports.com/contacts/r…aspx?name=1169245

On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including

  • - Retail
  • - Automotive
  • - Entertainment
  • - Financial Services
  • - Telecom
  • - Consumer Goods

Online advertising, also called online or Internet advertising or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.

Online advertising is geared toward defining markets through unique and useful applications.

- Agency -.

Internet Advertising Industry Leading vendors (Key Players) like  Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, AOL(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora New Material amongst others have been included based on profile, and business performance for the clients to make informed decisions.

Internet Advertising Market Segment as follows:

Based on Products Type, the report describes major products type share of regional market. Products mentioned as follows:

  • Search Ads
  • Mobile Ads
  • Banner Ads
  • Classified Ads
  • Digital Video Ads

Access report at www.reportsnreports.com/contacts/d…aspx?name=1169245

The report describes major Regions Market by-products and application. Regions mentioned as follows:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain.
  • South America (Brazil, Argentina.
  • Middle East & Africa (Saudi Arabia, South Africa.

The main contents of the Internet Advertising Market Research Report including:

Global market size and forecast

Regional market size, production data, and export & import

Key manufacturers (manufacturing sites, capacity, and production, product specifications.)

Average market price by SUK

Major applications

Table of Contents:

1 Internet Advertising Market Overview

Access a Copy of this Research Report at www.reportsnreports.com/purchase.aspx?name=1169245

List of Tables

Table Global Internet Advertising Market and Growth by Type

Table Global Internet Advertising Market and Growth by End-Use / Application

Table Global Internet Advertising Revenue (Million USD) by Vendors (2011-2017)

Table Global Machinery & Equipment Revenue Share by Vendors (2011-2017)

Table Global Internet Advertising Market Volume (Volume) by Vendors (2011-2017)

Table Global Internet Advertising Market Volume Share by Vendors (2011-2017)

Table Headquarter, Factories & Sales Regions Comparison of Vendors

Table Product List of Vendors

Table Global Internet Advertising Market (Million USD) by Type (2011-2017)

Table Global Internet Advertising Market Share by Type (2011-2017)

Table Global Internet Advertising Market Volume (Volume) by Type (2011-2017)

Table Global Internet Advertising Market Volume Share by Type (2011-2017)

Table Global Internet Advertising Market (Million USD) by End-Use / Application (2011-2017)

Table Global Internet Advertising Market Share by End-Use / Application (2011-2017)

Table Global Internet Advertising Market Volume (Volume) by End-Use / Application (2011-2017)

Table Global Internet Advertising Market Volume Share by End-Use / Application (2011-2017)

List of Figures

Figure Global Internet Advertising Market Size (Million USD) 2012-2022

Figure North America Market Growth 2011-2018

Figure Europe Market Growth 2011-2017

Figure Asia-Pacific Market Growth 2011-2017

Figure South America Market Growth 2011-2017

Figure Middle East & Africa Market Growth 2011-2017

Figure Global Internet Advertising Market (Million USD) and Growth Forecast (2018-2023)

Figure Global Internet Advertising Market Volume (Volume) and Growth Forecast (2018-2023)

Source: This article was published whatech.com

Published in Market Research

The relentless pace of change that affects the technology industry is unremitting. When new technology can upend a marketplace virtually overnight, keeping current with customer expectations, attitudes and preferences is a matter of business survival. Market research is one tool tech companies use to guide strategies in these areas, but is it worth the investment?

I believe so. In my time as Vice President of Engineering at Research Now, I’ve seen a number of our clients benefit from using research to monitor the marketplace and adapt to change. And our latest research report, conducted in partnership with Lawless Research, shows that tech companies use the insights they gain from survey research in many ways: to improve strategic decision-making, lift customer satisfaction and improve customer service, design better products and gain competitive advantage. It's also worth noting that only 6% of tech companies conducting market research are less than 5 years old -- most had been in business for 20 years or more.

Given this, I'd like to highlight a few key takeaways for either better leveraging your existing market research or getting started for the first time.

If your company is already conducting research:

• Leverage it. Are you using research to support important business goals and functions, like sales, market share or product design? Consider how you’re using research data and insights and explore how you can expand the value your organization gains from it.

• Integrate it. Are you expanding the value of your research data by integrating it with other data sources -- both internal and external? By integrating data, you can both broaden your perspective and, at the same time, draw deeper insights for more confident decision-making.

• Evaluate it. Is your research budget adequate to support your company’s growth and success? If budget is an issue, can you take advantage of new, automated solutions that reduce costs without compromising quality?

Even a successful research program can benefit from a reexamination based on new approaches to research.

• Create a case for it. Enlist colleagues from functional areas that will benefit from the insights research provides -- product management, product development, customer service, marketing, sales -- and build a business case for conducting research.

• Next, search for a trusted data partner. In the world of survey research, there are many entities that provide access to survey samples -- or, people willing to participate in research. Some entities collect panel data via partnerships with major brands and publishers and own, manage and sell their data. They may also offer optimization services. Others sell survey respondent data collected via websites and online communities or collect data via web intercept. Some don’t collect panel data themselves but simply offer data from other providers, with varying levels of added services or refinement. And finally, some providers simply aggregate other data sources. Understanding how these research participant sources differ -- and how those differences influences result -- is important in making informed decisions.

Related...

• Vet recruitment methodology, participant management and quality measures. Buyers of research data can often assume quality in their sample source from the start and jump straight into the reporting, insights and takeaways. That can be a mistake. How survey participants are asked to join a survey matters, as well as how much information is known about them before they join. Are they a truly verified person or just a robot? Are they the right person to be taking the survey? If you’re looking to reach technology decision makers and your survey participant is a freshman in college majoring in journalism, the data collected can skew potential insights. Likewise, a high-quality data partner will have control over who, where and how they source research participants, as well as how they enforce quality checks before, during and after data collection.

• Select the partner that meets all your research needs. A data provider should ensure quality in the sample, but if you're thinking long term, consider a partner organization that could potentially offer more. Certain data providers offer end-to-end solutions, from simple to complex, that can be a good fit for a variety of research conducted. Your partner should provide flexibility to adapt to your specific project needs and/or changes in research scope.

Whether your company is a startup or long-time player in the tech industry, the role of market research can be critical to a company’s success.

Source: This article was published forbes.com By Khusro Khalid

Published in Market Research

Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.

We’re hearing about a lot of companies using artificial intelligence (AI) to make the most of the data they collect. Now market research has adopted the technology.

After finding success with clients such as Google and Mastercard abroad, Prague-based response:now is bringing their AI-powered app to the United States.

The company now offers a fully self-service, programmatic platform that creates research reports based on machine learning. Then it uses a human editor to tease out any undetected nuances and reconcile any disparities.

Fred Barber, newly appointed managing director of response:now in North America says it makes sense to use AI in research.

Since research is essentially data — and common metrics such as the Net Promoter score are basically formulas — an algorithm can learn to make reasonable assumptions and conclusions about the data it analyzes, Barber said. Using AI, response:now automatically creates reports, cutting down much of the time spent in traditional research environments.

According to Barber, 75-80 percent of the work effort in market research is in the writing of the reports. “It’s costly and time-consuming,” Barber said. In comparison to traditional research, response:now can deliver in “five days, not five weeks and for 2K instead of $20 (on average).”

In many cases, Barber says, the company can provide research at three times the speed and one-third the cost of current market research and DIY offerings.

Related...

The company enables their clients to get research on a wide variety of variables, including ad performance, packaging design, customer satisfaction and more.

“We’ve enabled market research to become a much more ubiquitous part of the business process,” Barber said.

Source: This article was published martechtoday.com By Robin Kurzer

Published in Market Research
Page 1 of 7

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.
Please wait
online research banner

airs logo

AIRS is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Subscribe to AIRS Newsletter

Receive Great tips via email, enter your email to Subscribe.
Please wait

Follow Us on Social Media

Follow us on Facebook