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[Source: This article was Published in techworld.com BY Laurie Clarke - Uploaded by AIRS Member: Issac Avila] 

Threat intelligence firm Recorded Future has published new research examining the dark 

The dark web. It’s a name that evokes the damp and dingy crevices of the internet; breeding grounds for a virulent strain of depravity. But is the hype justified? Threat intelligence agency Recorded Future has published research that attempts to demystify our concept of this subterranean section of the web.

The organisation has close ties to In-Q-Tel, the CIA’s investment arm and Google Ventures, after receiving a substantial suffusion of cash from both shortly after being founded in 2009. According to its website, it provides threat intelligence to 91 percent of the Fortune 100, including GSK, Raytheon and Morgan Stanley. 

“The term dark web kind of has a Hollywood aura or mystique around it,” says Garth Griffin, director of data science at Recorded Future. “We wanted to make it more concrete, more specific, and measure what we could about what the dark web really is.”

To conduct the research, the team looked specifically at 'onion sites': those accessible through the Tor (The Onion Router) browser, which is generally seen as the gateway into the dark web. 

One of the team's first findings was the relatively small size of the dark web compared to the clear web. They discovered just 55,000 domains, of which only 8,400 were actually serving a website - a tiny fraction of the millions of domains supported by the clear web.

The instability and unreliability of dark web sites also became apparent, of which uptime is an incisive indicator. “The gold standard on clear websites is the ‘five nines’ - you know, 99.999% uptime,” says Griffin. The uptime on a Tor site generally hovers closer to 90%. Although this doesn’t suggest a radical difference, Griffin says that even the small step between four nines and five nines is noticeable in the user experience on the clear web. 

“This is again counter to the image of the onion network as a sort of metropolis of bustling criminal activity,” says Griffin. “It’s actually kind of hard to use and disorganised.”

Recorded Future found that the dark web is more homogeneous than the clear web in terms of the languages used. Eighty-six percent of the language is English, while this is closer to 54 percent on the clear web.  

Among the criminal sites on Tor, those home to the darkest shades of criminal activity is more concealed than others. The research quantified the visibility of these sites by counting the number of inbound links, that is, other sites hyperlinking back to them. They found that for popular markets on the site which are fairly visible, these numbered around 3,500 links. “Then we had this handful of sites that in our view represent top-tier criminal sites, where there is really scary criminal activity,” says Griffin. “These had a maximum of just 15 inbound links.”

By comparison, a popular site on a clear web like Wikipedia might count millions and millions of inbound links. These findings indicate the tiny scale of the slice of the dark web dealing in severe criminal activity. But even criminal users adept enough to worm their way into the dark web's fetid undercarriage aren’t immune - scams running to catch out criminals abound, including typosquatting, and fake sites that promise to deliver goods or carry out actions they never will. 

Griffin says the company has been harvesting from onion sites on the dark web for a very long time, but this research was novel in its wide-ranging view of the entire dark web, rather than just the explicitly criminal elements. Griffin says their clients are all in the security space, looking to protect their organisations from a variety of cyberthreats. “It gets a lot of attention focused on it by virtue of the Hollywood aura that surrounds it,” says Griffin. “In our view, the dark web is relevant, but it's far from the only thing that matters.” 

But is the dark web the safe haven for rampant, unchecked criminality it's made out to be? Tor was set up by the US army agency, DARPA (Defense Advanced Research Projects Agency), and was solely funded by US government agencies for much of its existence, even at the height of the Edward Snowden leaks (that were orchestrated with the help of Tor).

Today, it still counts a number of US government agencies, or beneficiaries of US government money, among its donors that include the Open Technology Fund, the US Department of State Bureau of Democracy, Human Rights, and Labor and DARPA via the University of Pennsylvania.

That the very site portrayed as a secure space impenetrable to law enforcement agencies was also founded and funded by them should be enough to give most criminals pause. High profile takedowns of criminal users of the dark web, including most notably the founder of Silk Road, and Playpen, the child pornography site, have proved that it’s not beyond the reach of the law. In fact, some commentators have suggested that while Tor was founded by the US government primarily as a place where their operatives could act unseen, it also successfully acts as a honey pot that attracts criminals to congregate usefully in one place.

Griffin concurs: “It's clearly not a silver bullet for the criminal community, because law enforcement has successfully taken down markets and carried out infiltration. It certainly does not prevent law enforcement from successfully disrupting criminal activity.”

This could explain why today there is still more criminal activity taking place on the clear web than through onion sites.

Categorized in Deep Web

[Source: This article was Published in ca.news.yahoo.com BY Bree Fowler - Uploaded by AIRS Member: James Gill]

Consumer Reports has no financial relationship with advertisers on this site.

We’ve all been there. You talk on the phone with a friend about something, say sneakers, and then a little later see an ad for the latest Nike shoes in your Facebook feed.

It’s almost like your phone, or one of the apps installed on it is listening to everything you say.

Could that be true? Or is it just a modern myth?

Well, it’s technically possible for phones and apps to secretly record what you say. And lots of people sure seem to think they do.

According to a nationally representative phone survey of 1,006 U.S. adults conducted by Consumer Reports in May 2019, 43 percent of Americans who own a smartphone believe their phone is recording conversations without their permission.

But, to date, researchers have failed to find any evidence of such snooping.

The scary thing, according to security experts, is that there are much more efficient ways to learn all about you without ever having to eavesdrop on that never-ending conversation with your mom.

Possible, But Not Practical

During the 2017-18 school year, researchers led by Northeastern University computer science professor David Choffnes set out to see whether they could catch a smartphone spying on what they said.

Using an automated test program, they analyzed more than 17,000 popular apps on the Android operating system and did not find a single instance where an app activated a phone’s microphone and leaked audio data.

Michael Covington, a vice president at Wandera, a mobile security company, says his researchers performed a similar study, focusing on high-profile apps known for large-scale data collection, including Amazon, Chrome, Facebook, Instagram, and YouTube.

They too found no evidence of secret recordings.

In the end, given current technology, Choffnes explains, recording audio just isn’t a very practical way to gather market intelligence, because accurately translating that audio into text for analysis would require massive amounts of computing power, especially if done on a large scale.

If snooping of that volume was going on, undetected by researchers, he adds, it would probably involve state-sponsored hackers, who hunt for fish much bigger than the average consumer.

While that all makes perfect sense, it still doesn’t explain why so many people believe they're getting ads inspired by private conversations, Covington says.

“What we’ve done is provide some insight into what advertising platforms aren’t doing,” he argues. “But, they clearly are doing something that’s allowing them to target those ads so well.” 

If Not With a Microphone, How?

When it comes to collecting data on consumers, there’s no shortage of effective options. Companies from Google on down to the tiniest developer of time-wasting games routinely record personal info—names, birthdates, credit card info—simply by asking for it.

Many also track your location throughout the day using your phone's GPS and nearby cell towers or web beacons.

And Facebook monitors your browsing habits beyond the confines of its own platform, thanks to a tiny, transparent image file known as a Facebook Pixel that's placed on websites across the internet to track what you watch and read and place in your shopping cart.

In Choffnes’ study, the researchers also found that 9,000 Android apps were secretly taking screenshots or recording videos of smartphone activity and sending them to third parties. In one case, a food-delivery app recorded video of the user’s activity and shared it with a data-analytics firm.

One screenshot captured ZIP codes. Imagine if others revealed usernames, passwords, or credit card information.

Clay Miller, chief technology officer for the mobile security firm SyncDog, says that while apps are designed to be "sandboxed," meaning they withold user data from other apps, data can sometimes cross over through a phone’s operating system.

Still, it's more likely that, at some point, you paused to admire those sneakers you were discussing with your friend online, Miller notes. And perhaps didn't realize—as few people do—that companies like Google combine data from their many free apps, creating a profile for ad targeting purposes.

So, if you were to do a Google search for a particular kind of sneaker and use Google Maps to drive to a shoe store and your Gmail account to sign up for a shoe store’s mailing list, you can bet you’re going to get ads for sneakers in your Chrome browser.

And, thanks to all that data-tracking software tied to Facebook, you'll probably see the same ads in your Facebook feed, too. 

If that weirds you out, try to limit the access those companies have to your browsing history by not using the universal sign-on features offered by Google and Facebook and by not signing into the Chrome browser, Miller says.

Keep an eye on the permissions granted to your apps, too, Covington adds. If you don’t think that gaming app needs access to the camera or microphone on your phone, revoke it.

To see exactly what permissions you've given to each app on an iPhone, go to Settings > Privacy > and then scroll down to a category such as Camera. There you'll find a list of apps with permission to use your camera along with toggle switches to withdraw that access.

On an Android phone, go to Settings > Apps > and scroll down and click on a specific app. The next screen will show you what permissions that app has and allow you to turn them on or off.

“A lot of people might not connect the dots and realize that they’re trading their data and privacy for a free service, but that’s the world we live in,” Covington says.

 

Categorized in Internet Privacy

[Source: This article was Published in exchangewire.com By Mathew Broughton - Uploaded by AIRS Member: Eric Beaudoin]

Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it not for their original product: the Google Search engine.

Despite negative press coverage and EU fines, some estimates suggest the behemoth continues to enjoy a market share of just under 90% in the UK search market. However, there have been rumblings of discontent from publishers, which populate the results pages, about how they have been treated by the California-based giant.

This anger, combined with concerns over GDPR and copyright law violations, has prompted the launch of new ‘disruptive’ search engines designed to address these concerns. But will these have any effect on Google’s stranglehold on the global search industry? ExchangeWire details the problems publishers are experiencing with Google along with some of the new players in the search market, what effect they have had thus far, and how advertisers could capitalize on privacy-focused competition in the search market.

Google vs publishers

Publishers have experienced margin squeezes for years, whilst Google’s sales have simultaneously skyrocketed, with parent company Alphabet’s revenue reaching USD$36.3bn (£28.7bn) in the first quarter of 2019 alone. Many content producers also feel dismay towards Google’s ‘enhanced search listings’, as these essentially scrape content from their sites and show it in their search results, eliminating the need for users to visit their site, and in turn their monetization opportunity.

Recent changes to the design of the search results page, at least on mobile devices, which are seemingly aimed at making the differences between ads and organic listings even more subtle (an effect which is particularly noticeable on local listings) will also prove perturbing for the publishers which do not use Google paid search listings.

DuckDuckGo: The quack grows louder

Perhaps the best-known disruptive search engine is DuckDuckGo, which markets itself on protecting user privacy whilst also refining results by excluding low-quality sources such as content mills. In an attempt to battle against privacy concerns, and in recognition of anti-competitive investigations, Google has added DuckDuckGo to Chrome as a default search option in over 60 markets including the UK, US, Australia and South Africa. Further reflecting their increased presence in the search market: DuckDuckGo’s quack has become louder recently, adding momentum to the recent calls to transform the toothless ‘Do Not Track’ option into giving more meaningful protections to user privacy, as originally intended.

Qwant: Local search engines fighting Google

Qwant is a France-based search engine which, similar to DuckDuckGo, preserves user privacy by not tracking their queries. Several similar locally-based engines have been rolled out across Europe, including Mojeek (UK) and Unbubble (Germany). Whilst they currently only occupy a small percentage (~6%) of the French search market, Qwant’s market share has grown consistently year-on-year since their launch in 2013, to the extent that they are now challenging established players such as Yahoo! in the country. In recognition of their desire to increase their growth across Europe, whilst continuing to operate in a privacy-focused manner, Qwant has recently partnered with Microsoft to leverage their various tech solutions. A further sign of their growing level of gravitas is the French government’s decision to eschew Chrome in favour of their engine.

Ahrefs: The 90/10 profit share model

A respected provider of performance-monitoring tools within search, Ahrefs is now working on directly competing with Google with their own engine, according to a series of tweets from founder & CEO Dmitry Gerasimenko. Whilst a commitment to privacy will please users, content creators will be more interested in the proposed profit-share model, whereby 90% of the prospective search revenue will be given to the publisher. Though there is every change that this tweet-stage idea will never come to fruition, the Singapore-based firm already has impressive crawling capabilities which are easily transferable for indexing, so it is worth examining in the future.

Opportunity for advertisers

With the launch of Google privacy tools, along with stricter forms of intelligent tracking prevention (ITP) on the Safari and Firefox browsers, discussions have abounded within the advertising industry on whether budgets will be realigned away from display and video towards fully contextual methods such as keyword-based search. Stricter implementation of GDPR and the prospective launch of similar privacy legislation across the globe will further the argument that advertisers need to examine privacy-focused solutions.

Naturally, these factors will compromise advertisers who rely on third-party targeting methods and tracking user activity across the internet, meaning they need to identify ways of diversifying their offering. Though they have a comparatively tiny market share, disruptive search engines represent a potential opportunity for brands and advertisers to experiment with privacy-compliant search advertising.

Categorized in Search Engine

[Source: This article was Published in ibvpn.com By IBVPN TEAM - Uploaded by AIRS Member: Alex Gray] 

Since when are you an Internet user? For quite a while, right?

How many times have you asked yourself which are the dangers that might hide at the other side of your connection and how a VPN software can help you? You’re about to read this article which means you’ve asked yourself this question at least once.

This article will give you all the information you need to know about the advantages of VPN plus a list of tips and tricks that will make your life easier.

Are you ready?

By the way, if you are aware of the benefits a VPN brings, it’s time to start using it!

Get ibVPN!

Let’s start at the beginning, shall we?

The VPN (Virtual Private Network) technology came as an answer to individuals’ request to protect their online activities and to maintain their online confidentiality.

Besides this functionality, the technology helps internet users access restricted content from anywhere in the world, with just a click of a mouse.

Therefore, we can say that a VPN is a secure solution that allows its users to send and receive data via the internet while maintaining the privacy and confidentiality of their data, based on its encryption level. The cherry on top is that a VPN will unblock the internet, by providing you the most-wanted Internet freedom that you deserve.

It’s obvious that because of people’s security need and especially because of the need for sending encrypted data over a network, the VPN technology has been developed. But besides the role of creating a “private scope of computer communications,” VPN technology has many other advantages:

  1. Enhanced security. When you connect to the network through a VPN, the data is kept secured and encrypted. In this way, the information is away from the hackers’ eyes.

  2. Remote control. In the case of a company, the great advantage of having a VPN is that the information can be accessed remotely even from home or from any other place. That’s why a VPN can increase productivity within a company.

  3. Share files. A VPN service can be used if you have a group that needs to share data for an extended period.

  4. Online anonymity. Through a VPN you can browse the web in complete anonymity. Compared to hide IP software or web proxies, the advantage of a VPN service is that it allows you to access both web applications and websites in complete anonymity.

  5. Unblock websites & bypass filters. VPNs are great for accessing blocked websites or for bypassing Internet filters. This is why there is an increased number of VPN services used in countries where Internet censorship is applied.

  6. Change IP address. If you need an IP address from another country, then a VPN can provide you this.

  7. Better performance. Bandwidth and efficiency of the network can generally be increased once a VPN solution is implemented.

  8. Reduce costs. Once a VPN network is created, the maintenance cost is very low. More than that, if you opt for a service provider, the network setup and surveillance is no more a concern.

Here is how your connection looks while using a VPN!

Advantages of VPN_your connection

Other things you need to know:

The advantages and benefits of a VPN are clear, let’s find out how to choose your VPN service and your new VPN service provider.

As a future VPN user, keep something in mind: the process of choosing and buying a VPN service should work the same as the process of doing a regular purchase.

Public networks are a real threat. The private networks are not very safe either because your internet service provider can throw an eye on anything you do. You can never be sure if you’re about to connect to a secured network unless you keep your internet activity safe.

So, no matter if you are looking for a VPN to encrypt your traffic while browsing the internet, to bypass geo-restrictions or you’re just the kind of person who likes to save some bucks while buying plane tickets, here’s what you future VPN should provide:

  • Free VPN Trial. Yes, maybe you’ve done some research on your own and saw those Five Best VPN articles all around the web. These articles are useful because are providing you information about VPN services at affordable prices, their performance, and features. When you can test these services by yourself, the experience is even better. That’s why is important to choose a VPN that provides you with a Free VPN Trial.

  • Speed. Do you have the patience to wait tons of seconds for your page to load while using a VPN? No, who has? Always look for the VPN that improves your internet connectivity, not slows it down!

  • Connectivity and reliability. Before buying a VPN service, you have to make sure that it assures you a safe/without drops connection.

  • The number of servers. The number of servers is an important thing for you to look into a VPN service. Before subscribing to a VPN provider, make sure it provides you a large number of servers around the globe.

  • Apps is compatible with various operating systems. I’m sure about one thing – you have more than one device you use to surf the web. There’s a significant probability for your devices do have different operating systems. An important thing that you should keep in mind is that your VPN provider should be able to meet your need by providing you with apps compatible with as many operating systems as possible.

  • The number of simultaneous connections. We are (almost) always online from more than one device, that’s why the number of concurrent connection is important.

  • Customer support. Not all of us are tech-savvy and, from time to time, even the experienced ones need help and guidance. Choosing a VPN provider with outstanding customer support is mandatory. Look for a VPN that allows you to contact the support via e-mail, support ticket systems and live chat. You will thank us later for this tip! ?

  • Privacy policy. One of the primary purposes of a VPN is to keep your online activities away from the curious eyes of any third party. If you don’t allow your ISP to spy on you, why would you let your VPN service provider do it? Choose a VPN service that has a transparent way of saying and doing things and make sure it won’t keep any connection logs. So, always check their Privacy Policy first, before subscribing!

  • Check their reviews page. We were mentioning above some things about the VPN reviews websites. Those websites are doing their reviews based on some tests. Wouldn’t be awesome to be able to find out what the actual customers of a VPN provider have to say about the service and its performance? Here’s a tip: if your future VPN service provider has its own reviews page, throw an eye on it.

Are you ready for some action?

Now that you know which are the advantages of a VPN, their value, and how you should choose one, it’s time for some action.

If you’re curious to test on your own the benefits of a VPN, you can do it for free, right now.
ibVPN is the perfect choice for those who care about their online privacy and freedom.

What do you have to do? It’s easy:

  1. Create a trial account – no credit card required

  2. Download a suitable app for your device(s)

  3. Enjoy a secure and open internet by connecting to one of the 180+ servers we are providing.

If you’re happy with the performance of our service, you can always subscribe to one of our premium plans.

Go Premium!

Keep in mind that a VPN has its limitations too!

Just like any other thing in this world, a VPN service has its advantages and disadvantages.

So, if you’re not an experienced technician or if you’re trying a security solution aka a VPN for the very first time, make sure you won’t dig that deep into the VPN’s settings. Before doing advanced settings into your app, please make sure you know what you’re doing otherwise, you might risk having leaks or your activity exposed.

Another thing that you should know if that, from time to time, a VPN can have connection drops. These drops are perfectly normal, that’s why you should make sure you’re connecting to a server that’s not overloaded.

Tips and tricks.

We want to make sure you make the most out of your VPN service, that’s why we have a list of tips and tricks which will help you a lot.

We have over 15 years of experience in providing our customers with security solutions so, listen to the old ones this time. ?

  1. KillSwitch. To assure the safety of your network connection, a VPN offers (or it should provide) features that enhance your level of security. One of these features is the KillSwitch. If you have never heard about it before, this feature assures your safety in case of connection drops. There are two kinds of KillSwitches: The Internet KillSwitch which will block your internet traffic in case of VPN drops and the Application Killswitch which ensures you that a list of selected apps will be closed, in case your VPN connection drops. So, for a secure connection, always use the KillSwitch!

  2. Use P2P servers. Some of you might use a VPN service to download torrents safely. To avoid any problems with your ISP, use only the P2P server for such activities!

  3. Use Double VPN. If you’re lucky enough to have Double VPN servers in your list, make sure you use them. Double VPN technology allows you to browse anonymously by connecting to a chain of VPN servers. In simple words: VPN on top of VPN (or VPN tunnel inside another VPN tunnel). Double VPN is all about VPN tunnels and levels of security and encryption. Isn’t it awesome?

  4. Use Stealth VPN or SSTP protocols. If you’re living in a country with a high censorship level and your connection gets blocked even if you use a VPN, make sure you change the protocol and try to use Stealth VPN or SSTP. These two VPN protocols are high-speed and secure and, for example, Stealth VPNwill mask your VPN traffic and will make it look like regular web traffic. In this way, you can bypass any restriction or firewall.

  5. Use VPN + Tor. Since Tor is used to mask very sensitive information, the frequent use of this browser might light the bulb of your ISP and mark you for surveillance. That’s why the safe way is to connect to a VPN server while using the Tor browser.

  6. Leak protection. Check your VPN app’s settings and, if it allows you, make sure you check all the options that keep you away from any leak (DNS leaks, IPv6 leak protection, etc.).

  7. Use the VPN on your mobile devices too. It’s not enough to keep it safe only when you use a laptop. Public wifis are real threats that’s why you should always be connected to a VPN.

  8. Test the server network before connecting. Why are we saying this? Well, this practice assures you that you will connect to the fastest server for you. And who doesn’t love a fast server?

  9. Use browser extensions. A browser extension is a super useful tool. There are cases when you need to change your IP fast and easy and to open your app, entering your details and choosing the desired server is somehow complicated, and it takes time. If your VPN provider provides you not only VPN clients compatible with different operating systems but browser extensions too, make sure you use them…

  10. Smart DNS. This neat and useful technology allows you to access blocked streaming channels, regardless of your region. If your VPN provider has such an option, make sure you use it to watch your favorite media content while you’re far away from home.

  11. Save money by using a VPN. Who doesn’t like traveling? Here’s a piece of advice: search online for a flight, compare the prices and then go back to the page you have initially accessed. There are 80% chances that the rates have been increased. If you’re wondering how this is even possible, let us explain. Some online ticket agencies have preferential prices for different countries. Save some extra bucks using a VPN!

Are you still here?

As you can see, the discussion about VPN technology and its advantages is so complicated. We could talk about it for days.

What you should keep in mind after reading this article is that no matter if you’re looking for the best option to browse anonymously, to unblock your favorite online content, to download torrents or to watch for the cheapest plane tickets, a VPN can always help you.

Besides its disadvantages, a VPN has tons of advantages, and it allows you to keep your personal information safe in the first place.

There are lots of fishes in the sea, make sure you choose the one that meets your needs.

Always browse safely!

Categorized in Internet Privacy

[This article is originally published in popsci.com written by David Nield - Uploaded by AIRS Member: Joshua Simon]

BROWSING HISTORY

Many sites keep tabs on your past searches.

rawpixel via Pixabay

Every time you run a search online, the websites where you maintain an account can record that information. This data—collected and stored by search engines like Google, social media networks like Facebook, and retail giants like Amazon—won't disappear when you erase your browser's search history.

Ostensibly, these sites use your search history to assemble a profile of you, allowing them to show you content or products that will appeal to your interests. Conveniently for these tech companies, better understanding your preferences also lets them serve you targeted advertisements. On the bright side, a service can only collect this information while you're logged into your account for that site. Still, if you're uncomfortable with this record of your past searches, or you don't want them to influence your future browsing (maybe you've run a lot of queries for camping accessories but no longer want to see ads for related products), you can scrub them from existence.

To do so, you'll have to go through your accounts one by one. Here's how to purge your search history on some of the biggest and most popular search engines, social media networks, and retail websites.

Google

When you search for something in one of Google's services—which include email, mapping, calendars, messaging, file storage, video, and more—the service logs all of that information. Your search history helps the tech company tailor your search results. For example, if you rarely look up sports-related terms, a new search for "dolphins" is more likely to relate to the aquatic mammals rather than Miami's NFL team. Your data also tells Google which ads are more likely to get you to click.

To erase this information, head to Google's My Account page and log in. Among the many options, you'll find pages on account privacy, data logging, and security. Click Go to my activity followed by Filter by date & product. Here, you can view your search history, which appears on a separate page for each Google product. For example, one page lets you view your search engine history, another displays YouTube searches, and you can even check out your spoken Google Home queries.

Pick one of these categories—we recommend that you start with the main Google search engine, accessed by choosing Search. Next, highlight the results you'd like to erase and click the menu button (three dots) to the top right of the list. Finally, hit Delete results. When a confirmation screen pops up, click Delete again, and Google will erase the information you've highlighted. To delete individual entries, look for the smaller menu buttons next to each item on the list. From this menu, you can delete an entry directly.

Bing

Not everyone relies on Google to search the web. If you use Microsoft's Bing search engine instead, you can still clear your history.

First, head to the website and click Sign in. Then click the menu button (three horizontal lines) on the top right, followed by Search history and then View and delete search history. This will take you to a new privacy page on the Microsoft website. Click View and clear search historyClear activity, and then Clear. If you'd rather remove entries from the list one by one, click on any individual Delete button.

This page also lets Microsoft Edge users delete their web browser history. Microsoft stores your browsing history online, as well as within the Edge application on your computer, to make it easier to sync your activity across multiple devices. To erase this information as well, go back to the main menu, select Browse from the list on the left, and then hit Clear activity followed by Clear.

Facebook

While you're poking around Facebook, you may search for a page that interests you, a friend's name, or an event. To view all of your recent queries, open the Facebook website and click on the search box at the top of the page. If you'd like to erase these searches, click the Edit button to the right of the results.

This will bring up a screen that shows a complete log of everything you've ever looked up on Facebook. To remove one entry, click the Edit icon (the no-entry symbol) on the right of the entry, then choose Delete and confirm by hitting Remove search.

To blitz everything in your Facebook search history at once, click Clear Searches on the top right. Then confirm by choosing Clear Searches again on the pop-up window that appears. This will erase all your past queries from Facebook's servers.

Twitter

Like Facebook, Twitter records your recent searches so you can easily access them again. It also lets you delete them.

Visit the Twitter website and click the Search Twitter box at the top of the page. This will pull up your most recent queries, as well as your saved searches—keywords you've told Twitter to save in case you want to run them multiple times. To save a current search, click the three vertical dots to its right and hit Save this search.

However, if you'd prefer to clear your searches, the process is easy. Simply click the Xbutton to the right of any recent or saved search to remove it from the list, no confirmation screen needed. To erase all recent searches in one go, click Clear All. However, this only deletes your recently-run searches—your saved searches will remain untouched.

Amazon

Unlike the other sites on this list, Amazon doesn't keep a log of your search terms—at least, not one you can scroll through and examine. Instead, it records every item you look at on the site. This record influences your recommendations, as well as the ads that appear.

To see everything you've clicked on the site, head to the Amazon website, look at the toolbar at the top of the page, and click Browsing History followed by Your Browsing History. The results will appear in reverse chronological order, from the most recent to the oldest.

Now, to erase them. Click Remove next to any item to, well, remove it. This can help you get rid of one-off purchases that you don't want to receive any more ads about. You can also go nuclear and clear everything at once: Click Manage history followed by Remove all items. When the confirmation screen appears, choose to Remove all items again.

If you'd prefer to have Amazon stop tracking your browsing history, look under the Manage history heading. Then turn off the toggle switch.

Categorized in Search Techniques

[This article is originally published in cointelegraph.com written by Connor Blenkinsop - Uploaded by AIRS Member: Deborah Tannen]

cryptocurrency exchange says it is prioritizing the privacy of its users — eliminating the “tedious” registration steps imposed by other websites.

BitConvert argues that some rival platforms ask for too many personal details when they are bringing new users on board and says this can make consumers uncomfortable when they are in pursuit of absolute anonymity.

The company also claims such excessive registration procedures actively undermine the purpose of coins that were designed to deliver privacy.

According to BitConvert, its users have the ability to “instantly exchange coins” without being required to register an account with the website. At present, it supports the exchange of Bitcoin and ZCash (ZEC).

ZCash — which, at the time of writing, is the 22nd-largest cryptocurrency in terms of market capitalization, according to CoinMarketCap — describes itself as a “privacy protecting digital currency built on strong science.” The coin’s founders say that its infrastructure ensures personal details remain completely confidential — all without compromising transaction data being posted to a public blockchain. “Selective disclosure features” also enable consumers to share transaction details for audit or compliance purposes.

BitConvert says that it plans to support more cryptocurrencies in the not-too-distant future, all while remaining loyal to its mantra of “anonymous, fast, safe.” Ethereum — along with Monero, another coin that places an emphasis on privacy — are specifically named as two coins that are in the pipeline.

Quick transactions

The privacy-led exchange says that most transactions can be fully completed and confirmed within an hour — and in many cases, execution times can be as little as five to 30 minutes. While two block confirmations are required for Bitcoin, a total of five are needed for ZCash.

BitConvert stresses that its rationale behind eliminating the need for creating a user account is to “fully protect privacy” — and to this end, no personal information is collected when a transaction is taking place, including IP addresses. The company says that it promises these features will not change “so long as our platform is operating,” in an attempt to build trust among users. Data such as the transaction hash, address and amount are kept on record — but this is only to ensure that support can be provided to the consumer in the event there is a complication with a payment.

The company says it hopes to blend anonymity with simplicity. It monitors the best rates for Bitcoin and ZCash on a plethora of other platforms, such as Binance and Bitfinex, to ensure its users get the best deal.

Given how BitConvert users do not have their own account, the platform says it has taken a strong stance on security — making sure that its services are protected using strong security protocols, while also striking partnerships with dependable trading platforms.

Send and go

BitConvert sets out the procedure for using its exchange in three simple steps. Firstly, users select the crypto trading pair they wish to use (at present, it is limited to Bitcoin and ZCash). From here, they set out how much crypto they wish to convert along with their wallet address. Finally, the user can send their funds to BitConvert and complete the exchange. When it comes to the destination for converted coins, the company recommends its clients “only use trusted services in order to avoid losing their funds.”

Privacy has long been a buzzword in the crypto world — and contrary to popular belief, Bitcoin does not necessarily offer its users the anonymity they might expect. Instead, the leading cryptocurrency delivers something known as “pseudonymity,” meaning that consumers only have the opportunity to obfuscate their real identities rather than hide them altogether.

Categorized in Internet Privacy

[This article is originally published in fastcompany.com written by KATHARINE SCHWAB - Uploaded by AIRS Member: Wushe Zhiyang]

You’re probably sick of hearing about data and privacy by now–especially because, if you live in the United States, you might feel like there’s very little you can do to protect yourself from giant corporations feeding off your time, interests, and personal information.

So how do you walk the line between taking advantage of the internet’s many benefits while protecting yourself from the corporate interests that aim to use your data for gain? This is the push-and-pull I’ve had with myself over the past year, as I’ve grappled with the revelations that Cambridge Analytica has the personal data of more than 50 million Americans, courtesy of Facebook, and used it to manipulate people in the 2016 elections. I’ve watched companies shut down their European branches because Europe’s data privacy regulations invalidate their business models. And given the number of data breaches that have occurred over the past decade, there’s a good chance that malicious hackers have my info–and if they don’t, it’s only a matter of time.

Mozilla

While the amount of data about me may not have caused harm in my life yet–as far as I know–I don’t want to be the victim of monopolistic internet oligarchs as they continue to cash in on surveillance-based business models. What’s a concerned citizen of the internet to do? Here’s one no-brainer: Stop using Chrome and switch to Firefox.

Google already runs a lot of my online life–it’s my email, my calendar, my go-to map, and all my documents. I use Duck Duck Go as my primary search engine because I’m aware of how much information about myself I voluntarily give to Google in so many other ways. I can’t even remember why I decided to use Chrome in the first place. The browser has become such a default for American internet users that I never even questioned it. Chrome has about 60% of the browser market, and Firefox has only 10%. But why should I continue to use the company’s browser, which acts as literally the window through which I experience much of the internet, when its incentives–to learn a lot about me so it can sell advertisements–don’t align with mine?

Firefox launched in 2004. It’s not a new option among internet privacy wonks. But I only remembered it existed recently while reporting on data privacy. Unlike Chrome, Firefox is run by Mozilla, a nonprofit organization that advocates for a “healthy” internet. Its mission is to help build an internet in an open-source manner that’s accessible to everyone–and where privacy and security are built in. Contrast that to Chrome’s privacy policy, which states that it stores your browsing data locally unless you are signed in to your Google account, which enables the browser to send that information back to Google. The policy also states that Chrome allows third-party websites to access your IP address and any information that the site has tracked using cookies. If you care about privacy at all, you should ditch the browser that supports a company using data to sell advertisements and enabling other companies to track your online movements for one that does not use your data at all.

Though Mozilla itself is a nonprofit, Firefox is developed within a corporation owned by the nonprofit. This enables the Mozilla Corporation to collect revenue to support its development of Firefox and other internet services. Ironically, Mozilla supports its developers using revenue from Google, which pays the nonprofit to have Google Search as Firefox’s default search engine. That’s not its sole revenue: Mozilla also has other agreements with search engines around the world, like Baidu in China, to be the default search engine in particular locations. But because it relies on these agreements rather than gathering user data so it can sell advertisements, the Mozilla Corporation has a fundamentally different business model than Google. Internet service providers pay Mozilla, rather than Mozilla having to create revenue out of its user base. It’s more of a subscription model than a surveillance model, and users always have the choice to change their search engine to whichever they prefer.

I spoke to Madhava Enros, the senior director of Firefox UX, and Peter Dolanjski, a product manager for Firefox, to learn more about how Mozilla’s browser builds privacy into its architecture. Core to their philosophy? Privacy and convenience don’t have to be mutually exclusive.

Instead, Firefox’s designers and developers try to make the best decision on behalf of the user, while always leaning toward privacy first. “We put the user first in terms of privacy,” Dolanjski says. “We do not collect personally identifiable data, not what you do or what websites you go to.”

That’s not just lip service like it often is when companies like Facebook claim that users are in control of their data. For instance, Firefox protects you from being tracked by advertising networks across websites, which has the lovely side effect of making sites load faster. “As you move from website to website, advertising networks essentially follow you so they can see what you’re doing so they can serve you targeted advertisements,” Dolanjski says. “Firefox is the only [major] browser out of the box that prevents that from happening.” The browser’s Tracking Protection feature automatically blocks a list of common trackers in private browsing mode and can be enabled to run all the time, something you need a specific, third-party browser extension to do on Chrome.

The “out of the box” element of Firefox’s privacy protection is crucial. Chrome does give you many privacy controls, but the default for most of them is to allow Google to collect the greatest amount of information about you as possible. For instance, Google Chrome gives users the option to tell every website you go to not to track you, but it’s not automatically turned on. Firefox offers the same function to add a “Do Not Track” tag to every site you visit–but when I downloaded the browser, the default was set to “always.”

Firefoxs privacy protection

Because Chrome settings that don’t encourage privacy are the default, users are encouraged to leave them as they are from the get-go, and likely don’t understand what data Google vacuums up. Even if you do care, reading through Google Chrome’s 13,500-word privacy white paper, which uses a lot of technical jargon and obfuscates exactly what data the browser is tracking, isn’t helpful either. When I reached out to Google with questions about what data Chrome tracks, the company sent me that white paper but didn’t answer any of my specific questions.

One downside to using Firefox is that many browser extensions are built primarily for Chrome–my password manager luckily has a Firefox extension but it often causes the browser to crash. However, Mozilla also builds extensions you can use exclusively on Firefox. After the Facebook and Cambridge Analytica firestorm, Firefox released an extension called the Facebook Container, which allows you to browse Facebook or Instagram normally, but prevents Facebook from tracking where you went when you left the site–and thus stops the company from tracking you around the web and using that information to build out a more robust personal profile of you.

Mozilla Firefox released an extension called the Facebook Container

Firefox isn’t even Mozilla’s most private browser. The nonprofit also has a mobile-only browser called Firefox Focus that basically turns Firefox’s private browsing mode (akin to incognito browsing on Chrome, but with much less data leakage) into a full-fledged browser on its own. Privacy is built right into Focus’s UX: There’s a large “erase” button on every screen that lets you delete all of your histories with a single tap.

Firefox’s private browsing mode also has a feature called “origin referrer trimming,” where the browser automatically deletes the information about which site you’re coming from when you land on the next page. Focus also blocks any analytics services that would take this information. “The user doesn’t need to think about that,” Dolanjski says. “It’s not heavily advertised, but it’s the little decisions we make along the way that meant the user doesn’t have to make the choice”–or even know what origin referrer trimming is in the first place.

Firefoxs private browsing mode

Many of these decisions, both in Firefox and in Focus, are to guard against what Enros calls the “uncanny valley” of internet browsing–when ads follow you around the internet for weeks. “I buy a toaster, and now it feels like the internet has decided I’m a toaster enthusiast and I want to hear about toasters for the rest of my life,” he says. “It’s not a scary thing. I’m not scared of toasters, but it’s in an uncanny valley in which I wonder what kinds of decisions they’re making about me.”

Ultimately, Firefox’s designers have the leeway to make these privacy-first decisions because Mozilla’s motivations are fundamentally different from Google’s. Mozilla is a nonprofit with a mission, and Google is a for-profit corporation with an advertising-based business model. To a large degree, Google’s business model relies on users giving up their data, making it incompatible with the kind of internet that Firefox is mission-bound to build. It comes back to money: While Firefox and Chrome ultimately perform the same service, the browsers’ developers approached their design in a radically different way because one organization has to serve a bottom line, and the other doesn’t.

That also means Firefox’s mission is aligned with its users. The browser is explicitly designed to help people like me navigate the convenience versus privacy conundrum. “To a great degree, people like us need solutions that aren’t going to detrimentally impact our convenience. This is where privacy is often difficult online,” Dolanjski says. “People say, go install this VPN, do this and do that, and add all these layers of complexity. The average user or even tech-savvy user that doesn’t have the time to do all these things will choose convenience over privacy. We try to make meaningful decisions on behalf of the user so we don’t need to put something else in front of them.”

When GDPR, the most sweeping privacy law in recent years, went into effect last week, we saw firsthand how much work companies were requiring users to do–just think of all those opt-in emails. Those emails are certainly a step toward raising people’s awareness about privacy, but I deleted almost all of them without reading them, and you probably did, too. Mozilla’s approach is to make the best decision for users’ privacy in the first place, without requiring so much effort on the users’ part.

Because who really spends any time in their privacy settings? Settings pages aren’t a good UX solution to providing clear information about how data is used, which is now required in Europe because of GDPR. “Control can’t mean the responsibility to scrutinize every possible option to keep yourself safe,” Enros says. “We assume a position to keep you safe, and then introducing more controls for experts.”

Firefox doesn’t always work better than Chrome–sometimes it’ll freeze on my older work computer, and I do need to clear my history more frequently so the browser doesn’t get too slow. But these are easy trade-offs to make, knowing that by using Firefox, my data is safe with me.

Categorized in Internet Privacy

[This article is originally published in techradar.com written by Anthony Spadafora - Uploaded by AIRS Member: Deborah Tannen]

Anonymous View protects users' privacy with every web search

In an effort to further protect its users online, privacy search engine Startpage.com has launched a new “Anonymous View” feature.

The new feature protects users against tracking by serving as an anonymous buffer between websites and end users.

Most users are aware of Google Chrome and other browsers' 'incognito mode' which prevents your browsing history as well as cookies from being stored. However, incognito mode gives users a false sense of privacy since it does not actually protect users from websites that track, save and sell their web behaviour.

Anonymous View on the other hand, actually does. When a user clicks on an Anonymous View link, Startpage.com goes to the website, loads the page and displays it for them. Though instead of seeing the user, the webpage sees Startpage as the visitor while the user remains invisible.

Protecting users' privacy

A free Anonymous View link is available to the right of every search result on Startpage.com which makes it incredibly easy for users to visit websites while protecting their privacy.

The company's CEO Robert Beens provided further insight on this new feature in a statement, saying:

"With this innovation, we make it easier for consumers to keep personal data more private than ever before. Anonymous View is easy to use and unique for any search engine," said Startpage.com CEO Robert Beens. “Unlike the incognito mode in your browser, Anonymous View really protects you. It combines searching in privacy with viewing in privacy.

“We will continue to offer the world's best search results without the tracking and profiling,” Beens promised. “We are proud of our new features together with our new design and faster results. We will continue to develop new online tools that help people take back their privacy.”

  • Take your online privacy to the next level with our top picks for the best VPN

Categorized in Search Engine

[This article is originally published in techradar.com - Uploaded by AIRS Member: Clara Johnson]

Top tips to stay secure online and maintain your privacy

Staying safe online represents a significant challenge, and for families, this is even more difficult with younger internet users too often unaware of the dangers that can lurk on the web. Well, just like any sane parent would not let their child wander around Times Square on their own, neither should these same children be let loose on the internet to roam free.

It can be difficult to maintain privacy online, with more of our data flowing onto the internet, including family photos and finances, to name a couple of potentially sensitive areas. Many folks are seemingly facing challenges in this respect, as last year in the US, there were a staggering 16.7 million incidents of identity fraud, with a total of $16.8 billion (around £12.7 billion) stolen, according to the Insurance Information Institute.

While these are alarming statistics, there is plenty that can be done to keep you and your family from becoming victims. Here are six essential ways to maintain your privacy online.

1. Avoid public Wi-Fi

Public Wi-Fi in airports, libraries, hotels and coffee shops is an attractive resource in terms of staying in touch when away from home. These are open Wi-Fi spots, and many stores have them available these days, but the problem is that they are not encrypted like your home router’s wireless connection.

When using these wireless hotspots, you should be very cautious, particularly in situations where sensitive data is transmitted, such as account credentials or financial details. This is because a process known as Wi-Fi sniffing can be carried out, and the unencrypted packets of data can be grabbed by anyone within wireless reach of the signal – this is a form of wireless eavesdropping if you will.

An additional danger is that malicious types can set up their own rogue Wi-Fi network masquerading as a legitimate free Wi-Fi spot, with the attacker being able to steal you and your family’s data.

In short, it is best to avoid using public Wi-Fi completely if possible, but potential workarounds including surfing with a VPN, or tethering to a smartphone, and encrypting the Wi-Fi signal so no unencrypted data gets transmitted. Also, don’t log into financial accounts while away from home.

2. No phishing here

Phishing scams are an attempt to extract sensitive information from an individual via a fraudulent email. Most folks know not to respond to the ‘Nigerian prince’ scam, requesting you to wire them money so you can subsequently inherit millions.

However, phishing scams are getting craftier, and now include authentic details, official logos, and originate from email addresses that seem legitimate at first glance as they include the company’s name in them.

Children using email should be warned never to respond to these emails. Also, banks and the IRS do not ask for your financial information via unsolicited emails. Good practice is for the emails in question to be forwarded to the fraud department of the respective organization which can be easily found via a web search – for Apple it is ‘This email address is being protected from spambots. You need JavaScript enabled to view it.’ for example – and then delete the email.

Finally, if the message includes an attachment, don’t be curious and be sure to never open it, as this will inevitably infect your PC with malicious code, opening your system up to an attack.

3. VPN

VPN is an excellent tool to keep your privacy online. Rather than your data leaving the home network and going onto the internet all out in the open, instead it goes to a distant server via an encrypted tunnel that creates a high level of privacy.

This is especially useful, as mentioned above, to make using a public Wi-Fi connection more secure. This is also handy on your home connection to ensure privacy, and that includes avoiding any potential snooping from your Internet Service Provider. In the past, ISPs have been called out for tracking users and selling their data (as if they did not make enough money already).

To celebrate National Cyber Security Awareness Month, IPVanish is giving a 69% discount on two year plans throughout October 2018, making its top-tier protection effectively $3.74 (£2.83) per month.

4. Batten down the passwords

Strong security starts with a strong password. You should have a Wi-Fi password of at least 12 characters or longer, with a combination of uppercase letters, lowercase letters, special characters, and numbers. Then apply this same principle to all of your online accounts, so they are safe from ‘brute force attacks’ that randomly try dictionary words.

While the above may sound obvious to more veteran users, research has found the most common passwords are ‘123456’ and ‘password’. Clearly too many folks are taking the lazy route, and the entire family needs to educated on this best practice for creating strong passwords to protect accounts. Another fundamental tip: never reuse the same passwords over different accounts.

5. Take two

While stronger passwords are vital to keeping accounts secure, another important point is that you shouldn’t rely on them completely. A complex password may afford protection from a brute force attack, but it can still be obtained if, for example, a hacker breaks into the online database of passwords. This has become such a regular occurrence these days that there are even websites entirely devoted to letting users enter their credentials to check if their account is known to have been hacked.

Rather than relying totally on one password, there is an alternative and better approach known as ‘two-factor authentication’ (abbreviated to 2FA). The idea is that two pieces of information are better than one, and to log into the account, you need something that you know – namely the password, which should still be a strong one as per the recommendations above – and also something that you have.

The something that you have – and presumably the hacker won’t – is most commonly a mobile phone, which can be employed for 2FA in several ways. The service you are logging into might text you a special code which you then enter as well as the password. However, this particular method can be vulnerable to being defeated via SIM card cloning (although that’s not exactly common).

The more secure, and therefore preferred option, is an authenticator app, which is installed on the smartphone, and performs the function of a security token, as it provides a number code that is only valid for a brief minute or less.

Another option for 2FA is a physical security key, the so-called USB 2FA.

In short, you should make sure that 2FA is enabled on all accounts that support it, and if you have a choice, use the authenticator app method. Teach the rest of the family how to use 2FA, as well.

6. Look before you leap

No discussion of online privacy would be complete without mentioning those pesky app permissions that pop up when installing a new application. While folks tend to just want to get their app working, they really should make sure that what the app is asking to access makes sense.

For example, it would follow for a reputable photo editing app to need access to your library of images, or else it wouldn’t be of any use. However, when you download that free calculator app, you might start to wonder why such an app would need access to your microphone, GPS or your contacts, as the intended use of the application should not involve any of those smartphone functions.

For those who aren’t careful, going along with such excessive permissions might be a serious threat to privacy, and could lead to you being tracked or eavesdropped upon. Does that seem paranoid? Well, there are already examples of smartphone apps using the device’s microphone to track TV viewing habits.

Categorized in Internet Privacy

Source: This article was Published pymnts.com - Contributed by Member: Anna K. Sasaki

Think of online privacy as a race.

With consumers increasingly focused on how their data and web personas are used by eCommerce and other digital organizations, regulators and lawmakers are moving to get ahead of that political and cultural wave. Payments, commerce, and tech companies, meanwhile, are trying to stay a step ahead of regulators and lawmakers, and tweak or refashion their brands and reputations so they can boast about privacy protections and reduce the risk of losing profit as customers rethink their loyalties.

DuckDuckGo, the no-tracking search engine with a name that reflects a childhood play activity, intends to make the most of the ongoing privacy backlash from consumers. It has raised $10 million in fresh capital — only the second funding round for the 10-year-old, Pennsylvania-based operation —  and has plans to better promote itself to a global audience, while also offering other privacy-protection technology.

It seems foolish to even fantasize about the search engine ever catching up with Google. However, in a new PYMNTS interview, DuckDuckGo Founder Gabriel Weinberg said that, in the coming year, it could end up accounting for a double-digit chunk of search activity.

Optimistic View

His optimism stemmed in large part from the search’s engine growth: Use is up at least 50 percent over the last couple of years, with more than 5.8 billion direct search queries in total so far in 2018, compared with nearly 6 billion for all of 2017. The site’s daily direct traffic averages about 26.2 million. The United States stands as the largest source of DuckDuckGo traffic, followed by such countries as France, Germany, and Canada.

Of course, Google has numbers that dwarf that: about 3.5 billion searches per day. Though DuckDuckGo does not engage in tracking the behavior and habits of consumers online, it does make its money via ad offerings based on the keywords entered by users when searching for something — just as Google does. A consumer on either search engine might type in “car insurance,” for instance, resulting in relevant ads being served up, which in turn can result in revenue for that search engine.

The difference is that DuckDuckGo stops there — it does not sell search data to third parties for advertising (which, of course, cuts out a lucrative source of revenue). The search engine does not store users’ search histories, either.

That limit stands as a big part of the search engine’s appeal in these privacy-sensitive times, according to Weinberg. The search engine, its results compiled from more than 400 sources and its own web crawler, earns revenue from serving ads via the YahooBing network and affiliate relationships with such eCommerce operators as Amazon and eBay. For each user who buys a product that originates with certain DuckDuckGo searches, the site earns a commission on that transaction.

“We are definitely small,” he said, acknowledging the obvious. However, the company turns a profit and has yet to do any major marketing. So far, DuckDuckGo has benefited from word of mouth, essays, blog postings and question-and-answer content published and distributed on Quora and social media sites, he said.

New Funding

The new capital, from OMERS Ventures, a Canadian pension fund, will enable DuckDuckGo to beef up its marketing, among other areas. “We’re not sure what kind of marketing yet,” Weinberg said. “We’re running different kinds of experiments to figure out what works the best.”

DuckDuckGo last raised capital in 2011 — $3 million in seed funding. Since then, the digital landscape has significantly changed, which attracted OMERS. “Issues of privacy and security in the digital world have become increasingly topical and controversial,” the firm said in explaining its investment. “In 2018, these concerns have risen to the forefront of public consciousness. Users are becoming more aware of their personal data and are increasingly concerned with protecting it.”

DuckDuckGo aims to go beyond online searches in further building its pro-privacy brand. It recently launched what OMERS called “a mobile browser and desktop browser extension to their product mix; these products include built-in tracker blocking and smarter encryption.”

Facebook Example

Recent data and consumer trends support that path, Weinberg told PYMNTS. Like others in the space focusing on privacy (or worried about the consumer backlash), he used Facebook as an example.

For those who’ve enjoyed the luxury of a news-light summer away from digital leashes, the story goes like this: The social media platform needs to maintain — or even win back — the trust of consumers who were either shaken by the Cambridge Analytica data sharing scandal or are just increasingly wary of sharing too much information online with a massive corporation. In fact, Pew Research recently reported that 42 percent of Facebook users have taken a break from the platform during the past year, while 54 percent of those 18 and older have adjusted their privacy settings during that time frame. Additionally, 26 percent of U.S. adult consumers said they deleted the Facebook app from their smartphone.

“Awareness is really high,” Weinberg said about online privacy, adding that the company’s own surveys echo findings that a good chunk of consumers are having second thoughts about how their data is used by digital service providers. “People are trying to figure out how to protect themselves online.”

Figuring out answers is taking on an almost existential flavor in digital payments and commerce (which is to say, most of Western daily life). A recent discussion between PYMNTS’ Karen Webster and Sunil Madhu, founder of identity verification and fraud prevention services provider Socure, dug deep into those questions and featured a debate about how much Facebook really has to worry about and analysis of what makes a solid digital ID.

The consumer focus on privacy, and the ongoing backlash — demonstrated in part by Europe’s GDPR and other laws — is no flash in the pan, Weinberg said. This moment of privacy protection effort represents, perhaps, the best opportunity for DuckDuckGo — one that could propel it to capture 5 percent to 10 percent of searches, he said.

Historians will have to figure out and define the various phases of internet development and digital economy growth, and trying to anticipate what they will say is a fun game, but often ends up as a reckless intellectual endeavor. That said, the last few years — don’t forget the Edward Snowden NSA revelations, because Weinberg and other students of online privacy sure don’t — are shaping up as a turning point in how online consumers view privacy.

That will, no doubt, provide an opportunity for a host of businesses — not just DuckDuckGo.

Categorized in Search Engine
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