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Source: This article was published searchenginejournal.com By Matt Southern - Contributed by Member: Jennifer Levin

Google’s John Mueller revealed that the company is looking into simplifying the process of adding multiple properties to Search Console.

Currently, site owners are required to add multiple versions of the same domain separately. That means individually adding the WWW, non-WWW, HTTP, and HTTPS versions and verifying each one.

A simplified process would involve adding just the root of a website to Search Console, and then Google would automatically add all different versions to the same listing.

This is a topic that came up during a recent Google Webmaster Central hangout. A site owner was looking for confirmation that it’s still necessary to add the WWW and non-WWW versions of a domain to Search Console.

Mueller confirmed that is still required for the time being. However, Google is looking into ways to make the process easier. The company is even open to hearing ideas from webmasters about how to do this.

The full response from Mueller is as follows:

“We’re currently looking into ways to make that process a little bit easier.

So we’ll probably ask around for input from, I don’t know, on Twitter or somewhere else, to see what your ideas are there. Where basically you just add the root of your website and then we automatically include the dub-dub-dub, non-dub-dub-dub, HTTP, HTTPS versions in the same listing. So that you have all of the data in one place.

Maybe it would even make sense to include subdomains there. I don’t know, we’d probably like to get your feedback on that. So probably we will ask around for more tips from your side in that regard.

But at the moment if you want to make sure you have all of the data I definitely recommend adding all of those variations, even though it clutters things up a little bit.“

You can see Mueller give this answer in the video below, starting at the 11:15 mark.

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Categorized in Search Engine

A recently published Google help document explains why reports are missing in the new Search Console. There are two fairly straightforward reasons for the missing data.

1. It Hasn’t Been Migrated Yet

The first and most likely reason why some reports are missing from the new search console is that Google simply hasn’t migrated them yet. Google is still in the process of building the new search console— keep in mind it’s still in the very early stages of a public beta.

It will take some time before all the reports are migrated. Google notes that more reports will be added in the coming quarters.

2. There’s a Better Way to Present the Data

Not every report will be migrated exactly the same way it exists in the classic version of search console. There may be a better way to present the data, according to Google. In some cases, there may even be a few different types of data combined into one report.

Google also notes that some reports, which once stood on their own as top-level reports, are now part of a flow.

If you haven’t found the data you’re looking for, and it exists in the classic search console, then you may find it by looking in other reports.

Rest assured that Google will not just stop showing important Search Console data to users. Missing data either hasn’t been migrated yet, or it has been moved to a different report. If the data you need isn’t in the new Search Console right now then you can always toggle back and forth between the new and classic versions.

Source: This article was published searchenginejournal.com By Matt Southern

Categorized in Search Engine

After a long wait, Google is starting to roll out their new search console with a significantly updated UI and up to 16 months of data.

Having had one of my sites in the beta the last few months, I found myself relying on it even more.

It will be great to have this much data available for all websites in my Google Search Console account.

Even with the extended data in Google’s Search Console, the data is still normalized and averaged out over time; however, it is some of the best directional data available from any tool.

With appropriate filtering, you can find some really actionable insights that can’t be found anywhere else.

Here are some things you can start looking at right away as soon as you see the new Google Search Console in your account.

1. Brand Search vs. Non-Brand Search

Understanding the breakdown of your brand vs. non-brand is critical on many levels.

Excluding brand impressions and clicks from your search metrics reveals the true visibility of your SEO efforts.

Likewise, viewing only brand search over the 16 months now visible in Google Search Console can shed some valuable insights as to the strength of a brand.

This metric can answer important questions, such as:

  • Is the brand accruing more impressions over time?
  • Is CTR for the brand relatively stable?
  • Are there any variations of the brand that do not rank in a couple of positions?
  • And, when paired with data from Adwords performance, how is brand bidding impacting the CTR of an organic brand listing?

Filtering Brand Searches

You can search for your brand name by choosing Queries containing and typing it into the field.

Tip: The query you are filtering should not be the full brand name as it should also pick up common misspellings.

For example, I truncate monkey down to “monk”.

brand search example

Filtering Non-Brand Searches

Use the Queries not containing a filter to exclude the brand name from search and only see non-brand keywords.

2. Homepage vs. Non-Homepage

Similar to the brand search filter, viewing homepage vs non-homepage traffic can illuminate the effect of an SEO campaign.

While for many larger brands a major portion of traffic will land on the homepage, it is important that non-homepage pages are also ranking and receiving search traffic.

Filtering Homepage Only Searches

You can come up with a homepage-only search report by choosing “URL is exactly” and typing in your homepage URL in the field.

Comparing Non-Homepage Search Reports

You can also compare the traffic of two specific pages if you changed a URL during the last 16 months:

3. Brand Impact by Dimension

More than just clicks to the site, it is also important to look at the other dimensions of brand (and non-brand) traffic.

Within Google Search Console you can see countries, devices, and then view the impressions, CTR, and rankings.

Deep dive into these reports to see if there are any outliers which deserve attention.

Here is how you would get the country (and filter it for specific countries)

Here is how you look at the device.

Within these reports, you can toggle on queries, CTR, impressions, and rankings.

4. Year over Year Data

As there is now 16 months’ worth of data in GSC, you can see YoY data for the last four months.

Look at clicks, impressions rank, and CTR by page and keywords.

Here is how to get 16 months of data:

You can also look at custom chunks of data with beginning and end dates.

Time period comparisons are also available. They are slotted into the dialog box for dates under Compare:

5. Pivot Tables

Google Search Console has an additional hamburger menu which allows you to create items to filter.

You can have multiple filters on at the same time and narrow down to specific scenarios.

Note: It’s hard to demo the power of this data without revealing sensitive data, so you will have to play with this menu on your own.

Here’s how to find that hamburger menu:

Now that you know how to dig through these reports, here are some key insights and action items that you should look for in your data.

  • Discover pages that have a relatively low CTR, but a high-ranking position. (Note: There is no hard and fast rule here on what constitutes an outlier, but as you dig through your data you should notice pages worth attention.) These pages will likely have some sort of mismatch between their meta description/search snippet and a user’s query. You can and should try to address this by updating the title, meta description, and/or on-page content.
  • Sort queries by impression count and ensures that you are effectively optimized for these queries. If you are not ranking high, these keywords could present new traffic opportunities for SEO campaigns.
  • Within the Sort by query impression, filter by country. Discover if there are countries with high performance you have not focused on and consider doing some international specific SEO efforts to get even more of this traffic.
  • Filter the clicks and impression reports by the device to discover if there are potential engagement issues on mobile devices or vice everywhere there is better performance on mobile than desktop.
  • Sort queries by position and looks for keywords ranking on the cusp of the first page of Google search results (Position 8 or 11, depending on the query). These are keywords that if you put a little bit of SEO effort behind should see outsized returns.

Conclusion

Once the new Google Search Console is fully released, SEO pros should see that this new version is light years ahead of the old one when it comes to finding actionable insights.

In the meantime, there are a few things to note:

  • It doesn’t seem like there is a way to download reports yet, but the Google blog posts about the new Google Search Console mention API availability.
  • Rather than checking boxes to add dimensions into a report, you just click on the name of the actual dimension.
  • The new Google Search Console is blazing fast compared to the old one and will make finding data a joy!

 Source: This article was published searchenginejournal.com By Eli Schwartz

Categorized in Search Engine

Google recently held themed Webmaster Office Hours, one of them dealt solely with Google Search Console and John Mueller included a tip I hadn’t heard before helps keep your Search Console verification more secure.

Google recommends that when you verify a site in Google Search Console, that you verify with two different methods. That way, if one is removed, such as we sometimes see when a site is hacked, then there is still a backup method that keeps a verification for your account intact.

Google also recommends that the two methods be unrelated to each other, again for security reasons. The two examples they give are verification through both the verification file and through DNS.

Make sure you are using two or more unrelated verification methods so that if one of them fails, the other one will definitely still be there.

So common possibility would be to use DNS and file verification, so that if DNS fails, then obviously your website won’t be available. But the file based verification, if your server kind of loses that files, if you drop out, if the server is returning errors for some reason, then the other one will be able to back you up.

There are actually five ways to verify your Google Search Console account – HTML file upload, domain name provier, HTML tag, Google Analytics tracking code and Google Tag Manager.

So it might be a good idea to add a second verification method to your Google Search Console account, before you might have a situation where you wish you had it done.

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Author: JENNIFER SLEGG
Source: http://www.thesempost.com/google-recommends-using-two-verification-methods-search-console

Categorized in Search Engine

Since 2013 we've been hearing Google may extend the search analytics query data from 90 days of data to a full year. Well, it might be just around the corner?

A rare comment from Google's John Mueller in yesterday's Webmaster hangout has him saying they are working on it and may be up to adjusting the user interface to support using a full year of data.

Can we expect more search queries data in Search Console? Like maybe for a whole year?

He said this at the 28:28 minute mark into the video:

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You're not the first person to ask for that and as far as I know the team is working on doing that but it takes a bit of time to kind of get all about lined up with regards to having the right data. And we need to make sure that the UI is actually usable if you have a year's worth of data. Then the UI needs to probably be slightly different than what we have now.

Back in 2013 Google said they would work on giving us up to one-year worth of data (up from 90-days) in the Google Search Console (known then as Google Webmaster Tools). Well, that never happened and we thought maybe it would happen in 2015 but that did not happen. Michael Fink from Google's Search Console team had it on his poll list, and then they said at the end of 2015 it might happen - nope - did not. Maybe 2017 is our year?

Forum discussion at Google+.

Author : Barry Schwartz

Source : https://www.seroundtable.com/google-year-of-search-analytics-data-23171.html

Categorized in Search Engine

Do you have a direct line to Google? You know, that “red telephone” you pick up that helps you cut to the front of the line for anything Google related?

OK, so maybe that doesn’t exist, but it would be great, wouldn’t it?

The next best thing may be the Google Search Console. If the name “Webmaster Tools” rings a bell, then you probably have an idea what Search Console is. Let’s examine it a bit further.

What is Google’s Search Console?

Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. It is a place where Google communicates data and statistics about a specific website to the website owners and the professionals who are authorized to manage that website.

From Webmasters to small business owners, Search Console allows individuals or professionals the ability to check the status of their website in Google, as well as analyze data to help optimize their search performance (visibility of a website). Search Console reports key aspects important to the success of your website in Google and provides webmasters with support, learning opportunities and resources.

Search Console is like the dashboard in your car notifying you when things go wrong, or deserve your attention or the attention of a professional. A light indicates when your tire pressure is low or your gas tank is near empty. Search Console indicates areas that may require further testing or diagnosis.

Google’s Search Console can be daunting when you first access it. There are reports and data about technical aspects of your site, messages from Google, links to technical information and solutions, as well as graphs to track your site’s performance in search.

In this post, we will help guide you to effectively using this tool.

Step One: Add Your Site

If you’re new to Search Console, you’ll need to validate the ownership of your site to first start using it. After logging in with a Google account to Google Search Console, you’ll see a button that says “Add Property.” Click the button to start your authorization process for each version of your site: http, https (if you have a secure site), www and non-www versions of your site. Once set up, you can then authorize other users to be added to your account.

There are five ways to authenticate your site for Search Console which include uploading an HTML file to your site (the Google recommended path); add a meta tag to your sites homepage; one requiring you to log into your domain name provider; one that uses your Google Analytics account (if you’re using the right code); and the other uses your Google Tag Manager (if you have Tag Manager installed and in the right place). Not sure which one is best for you? Check out Moz’s “Beginners Guide to Google’s Search Console” for more specifics about the authentication options.

Website access to execute the task of authentication may vary. That’s why Google gives you five handy ways to work around any possible access or knowledge gaps that may exist.

This is a picture of the Google Search Console dashboard. This guide will help you understand the free tool and learn how to improve your website’s performance.

alternate-methods

Navigating Search Console

Once you’ve authenticated a website, you’ll be able to access your website’s dashboard by logging into Search Console’s homepage. Upon logging in you’ll be greeted with a dashboard that looks a little bit like the one shown below.

search-console

“Recent messages” will open an inbox where messages directly from Google are placed. These messages could include suggestions on how to improve your website’s performance, notifications about spam or malicious activity found on your site. Reviewing messages in Search Console can prove helpful, so make a conscious effort to check regularly.

Clicking on “Manage property” to add or remove users or delete the property. Restricted and full access is available, allowing a website owner or admin to provide access to others. Restricted will allow for read-only access, while full allows you to submit and make changes on the website owners behalf.

Clicking on the website URL itself will take you to the dashboard where your data is. The navigation menu to the left shows the available places to navigate to in Search Console. We’ll examine each of these areas in the text below to get you better acquainted.

Upon logging into your dashboard you’ll see a “New and important” section, as well as a “Current Status” area. Upon first logging in, Google will show you some quick data about your site.

new-and-important

New and important: any new messages in your inbox will be shown here, messages from Google.

Crawl Errors: when a search engine navigates to your site and crawls your site/discovers new pages, there are cases when the search engine runs into problems while finding your pages. Crawl errors will include lists of pages which an error occurred.

Search Analytics: The total clicks your website has received from Google search for the past 28 days will be shown when first logging in. Further information is available, including the ability to change dates and compare, can be found by clicking Search Analytics in the navigation menu docked on the left side of the screen in Search Console.

Getting to Know Search Console

A navigation menu is provided to help you find the most important data available in Search Console. It is conveniently docked on the left of your screen when you log in. Four main areas exist to analyze, along with Security Issues and Resources.

Search Appearance: this section covers how a website appears in organic search. When a user has searched and your website is shown a lot of things can factor into why that user clicks your result over another. The Search Appearance section of Search Console will show you data to help you make decisions which improve clicks and overall performance in search results pages themselves.

Search Traffic: here data is compiled which gives insight into the traffic generated from search (desktop/mobile/tablet), the performance of your website when users don’t click, and information that affects the geographic locations your website will show up in Google.

Google Index: this section will help you understand a bit better about any issues Google has about understanding what your website is about and how it should show in search. Indexing is the process search engines go through that finds, analyzes and stores information for quick and accurate retrieval. If a search engine has issues understanding and analyzing information, it can result in reduced traffic or sometimes no traffic at all.

Crawl: here data is available detailing what issues, if any, Google encountered when visiting your website. While indexing is the process of finding, analyzing and storing information, crawling is the process a search engine goes through when it’s bot (a computer program developed to find your site and navigate to pages) discovers pages on your site. Depending on how popular pages on your site are, a search engine may crawl your pages multiple times a day or some pages once every couple weeks. In the Crawl section of the Search Console you’re able to tell search engines which pages to crawl and which to not crawl; and understand better about the speed with which Google can crawl your site.

Diving into Search Console

The plethora of information available at your fingertips in Search Console can indicate good and bad news about your site. As you examine and get familiar with each of the sections we outlined above, you’ll want to regularly monitor these sections to learn more about items that might need to be fixed on a site you manage.

Messages & Manual Actions

Google tends to share good and bad news with us in the messages section of Search Console. While helpful tidbits about how to improve performance might show up, there are also other messages Google may share. These may include notifications your site has a manual webspam action against it. This notification indicates Google has found your site to contain malicious spam or violate Google’s Terms of Service resulting in pages or your entire site being demoted or taken out of Google completely. Pay attention to messages and the manual action section of Search Console to ensure you’re on top of any issues as they arise.

Search Appearance: HTML Improvements

As Google crawls your website, information is found in specific areas on your page important for SEO. This includes meta titles and descriptions, indicating what a page contains. In HTML Improvements, Google outlines specific meta data which may be duplicated, is too long or too short, missing, or non-informative. Titles should be 50-55 characters (600 pixels) and unique on each page. Descriptions should be unique, and roughly 155 characters or less.

Search Analytics

Some of the most important information you’ll use to analyze performance can be found under Search Analytics.

  • Find out how many clicks from search engine pages occurred during a specific time period. Keep in mind that Search Console limits data to 90 days
  • Gain an understanding about the number of times a website was shown in search results, called impressions
  • Click-through rate is monitored, which is the ratio of users who clicked on your website’s listing in a search results to those in total who saw it the search results
  • Lastly, your site’s average position for specific keyword queries

These metrics are then able to be graphed in handy charts illustrating upward or downward trends. Search Console reports information about the specific keywords or landing page your site ranks for with these metrics, too. Look for the following:

  • Keywords or landing pages that see large dips in impressions, click-through-rate or clicks
  • Keywords that show a large decrease to average search position
  • Keywords or landing pages that differ greatly in performance between mobile, desktop or tablet

Index Status

The number of pages you currently have in Google’s index should reflect the amount of content you publish and pages you keep live on your site. By examining the Index Status section of Search Console, you discover increases or decreases in the total number of indexed pages historically. What date did a spike happen? If you don’t know why a large increase or decrease happened it might be time to investigate.

Content Keywords

In this section, Google helps share some of the key phrases they associate with your site. See a word that doesn’t make sense? This may indicate an issue on your site or with the links pointing to your site. Spam words showing in the Content Keywords section of Search Console could happen if you have hacked pages on your site unknowingly and indicate the need to investigate.

Crawl Errors & Stats

As a search engine discovers pages on your site, it can encounter a few issues gaining access to pages. In the Crawl Errors report you’ll be notified of these issues including: Server Errors, Soft 404s and Not Found pages for both mobile and desktop.

  • Server errors can be caused by issues with your hosting provider. The crawler may experience an issue if your hosting provider goes down and pages cannot be found
  • Soft 404s are errors resulting from URLs not existing on your site. In these instances, the pages don’t exist and your site isn’t showing a 404 error
  • 404s are errors indicating a page does not exist. It shows the user a 404 page and indicates the page is no longer there

Crawl Stats indicate the rate at which a crawler is finding pages, pages crawled per day (high and low), time it took to download and kilobytes downloaded in total. This historical perspective allows for insight into spikes which can then be investigated. A spike in time it took to crawl is something worth determining the cause. If search engines experience issues crawling your site, they very well could miss important information your prospective customers need to see.

Sitemaps

Every website should have a sitemap, if yours does not I highly recommend building one today. A sitemap shows a search engine all of the pages on your site in one simplified and easy to read format for a bot to understand. XML sitemaps are the most common format and accepted by Google, too. In Search Console, web property owners can submit their sitemaps and monitor the number of pages submitted and subsequent pages Google indexes. Any errors encountered with the sitemap are shown in this section. Take note of large differences between the number of pages submitted in a sitemap and the number of pages indexed. A large difference may indicate an issue and should be investigated.

Security Issues & Other Resources

Spam is prevalent online and the security of your website could be at risk if not managed. Google takes precaution and communicates if they discover any indication of spam or security threats on your site. If Malware is detected, Search Console will indicate it in the Security Issues section. Be sure to monitor this area regularly and check out the other resources available, too.

Summary

Search Console is an amazing resource for anyone managing or overseeing the marketing of a website today. Without this handy tool, you’re missing out on in-depth information to help you improve the amount of traffic you get from organic search. Take a few moments to sign into Search Console today, trust me you won’t regret it!

Source : http://www.business2community.com

Auhtor : Kaila Strong

Categorized in Search Engine

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