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When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online” for “Googled”. According to comScore, Inc., Google and its affiliated websites comprise 67.6% of the search engine market share in the United States, and, according to Netmarketshare 66.44% worldwide.

Though prominent, Google is not the only search engine available. There are innumerable others that provide various interfaces, search algorithms, and other unique features. Many even base their search algorithms around specific philosophies, ones that often attract brand-new audiences.

In descending order, the remaining most popular search engine companies in the United States, by market share after Google, are Microsoft (18.7%), Yahoo (10.0%), Ask Network (2.4%), and AOL (1.3%), according to ComScore report.

Likewise, according to December 2014 data, the remaining most popular search engines worldwide by market share are Baidu (11.15%), Bing (10.29%), Yahoo! (9.31%), and AOL (0.53%).

The exact data is highly variable based on who’s reporting it, and it varies even further on a month-to-month basis. But generally speaking, the ranking order does not vary much.

This list does not necessarily include the 12 most used or well-known search engines after Google; instead, it includes search engines that differ from one another in terms of history, philosophy, content, targeted audiences, and other variables. With that in mind, lets take a look at 12 of the most underrated search engines.

Bing

Based on comScore’s data, the next most powerful player in the search engine industry is Microsoft and its search engine, Bing.

Key differences between the two engines, according to the New York Times, lie in backdrop, search tools, and the amount of information offered on the immediate search page. Bing sports striking, engaging home pages, a display tool when searching for airline flights, aggregate restaurant rating badges, and more. One popular feature is its “linkfromdomain:” search term. This term allows users to see the most frequently used outgoing link from a given site. This can provide easy access to research pages or recommended sites from a trusted source.

Another operator, contains:FILETYPE, allows users to search by file type. Researchers and students with specific softwares may search specifically for PDFs, Word documents, Excel spreadsheets, different photo types, and more universal file types on a whim. This helps to rule out unnecessary documents.

bing filetype operator

Bing’s clean interface particularly excels when searching for videos. The video searches don’t integrate well with text searches on Google. On Bing, the listed videos fit neatly side-by-side in an interface that best accommodates them. This helps to cut down on the amount of time a user would spend scrolling.

Bing hasn’t been shy in comparing itself to Google, either. It has even launched a website titled “Bing It On which directly compares its search results to those of Google.

Yahoo

Another powerful competitor in the search engine market is the long-enduring Yahoo. For many, Yahoo is much more than a search engine; it’s an online Swiss Army knife.

In addition to its search engine, the Yahoo Web portal offers easy access to its news aggregator, games center, retail options, travel guide, horoscope, and other varied features. Yahoo Finance is a popular aggregate for some of the best financial news available, combining information from CNN Money, The Street, and more.

Another extraordinarily well-used feature of Yahoo is Yahoo Answers, which is a forum that allows people to phrase questions in ways the traditional search engines have difficulty handling. Other users can view questions and use their background knowledge and tailor their answers in a personalized manner.

Other popular aspects of Yahoo include easy photo sharing (facilitated by Yahoo’s purchase of Flickr), local news through Yahoo Local, and myriad entertainment options. By having all these convenient features in one place, users rarely have to venture elsewhere if they don’t want to.

Yandex

Founded in Russia in 1997, Yandex has quickly risen to become the country’s premier search engine. Since 2010, it has gone worldwide and become a popular resource for those looking for easy-to-use search pages between different languages. Its translation and cross-lingual search options are featured prominently on its homepage, and it accommodates English, Russian, German, French, and smaller Eastern European languages. This allows bilingual searchers or students working on language projects to more easily find whatever it is they’re looking for.

yandex search engine

Ask

The search engine formerly known as “Ask Jeeves” was easily one of Google’s greatest competitors during the early days of the World Wide Web. Though not the hot commodity it once was, it remains popular for its accommodation of natural, colloquial language. After a user poses a question, it provides possible answers and a large list of other pertinent questions.

Ask’s historic accommodation of vernacular has, in essence, found a spiritual successor through voice commands and searches on mobile devices. Thanks to Apple’s Siri (which relies on Bing) and the Google app, there’s less stigma over voice commands, and they’re becoming more popular. With Siri, users are directly able to bypass using their other apps or search engines by just asking their phone a question.

Though Ask may have popularized the use of dialectal searches, it unfortunately is not as well-integrated with the programs that now champion them.

Dogpile

For those unsure of which search engine to use, many default to Dogpile — the engine that aggregates from pretty much everyone else.

Like Ask, Dogpile is another site with early online history and considerable brand loyalty. Search results (from Google, Yahoo, Yandex, and more) are set upon a focused interface of white and varying shades of blue. Many prefer Dogpile for its chic design, comprehensive answers, and a template that doesn’t prove too distracting or cluttered.

dogpile search engine

Its listed features include: Category Links, Yellow Pages, White Pages, Statistics Bar, Search Finder, Preferences, Spelling Correction, About Results, and Favorite Fetches. A user’s Dogpile experience is easily personalized to a user’s liking.

Yippy

Many Internet users are unfamiliar with the Deep Web. According to CNN, the Deep Web encompasses everything traditional search engines having trouble finding. Pages in the Deep Web may be relatively unconnected to other parts of the Internet or housed on private networks.

yippy search engine

Search engine Yippy (formerly Clusty) searches the Web using other search engines, but it provides results in the form of “clouds” instead of traditional search methods. This makes it more likely to find pages that would be otherwise buried or nearly impossible to find using search engines like Google or Yahoo. Though Yippy doesn’t have the ability to scour the every corner of the Deep Web (no search engine does), it is much more capable and efficient at finding pages for users with more obscure and niche tastes.

Duck Duck Go

With a name based on the popular kids’ game Duck Duck Goose, Duck Duck Go is a website that many find as approachable, user-friendly, and engaging as the game.

Duck Duck Go’s first priority is protecting user privacy. Many adults of all ages find themselves concerned over identity theft and hacking; these issues regularly appear on both local and national news. This search engine doesn’t reach into your history, email, or social media workings to drum up relevant information. Two totally different people can search the same term and get identical results.

The search engine also maintains a handy infinite scroll option (no need to click to other pages), reduced advertising spam, and prompts to help clarify a question.

EntireWeb

First launched back in 2000, EntireWeb is a search engine that requires pages to submit their websites to it for free. This results in a much less crowded search space and guarantees those who submit are less likely to be drowned out by other competition. Queries can be submitted for regular Web search, image search, or real-time search.

Blekko

Created just a few years ago in 2010, blekko (with a stylized lowercase “b”) is the search engine clearly inspired by Twitter. While Twitter (and now other social media sites) has “hashtags,” blekko has “slashtags.” When searching something in its database, blekko provides users with a series of related key words with which to narrow their search.

For instance, searching “celebrity news” on blekko turns up the slashtags for Top Results, Gossip, Magazine, and Latest. Blekko’s interface, which combines minimalist squares and a varied color palette, is considered very user-friendly.

blekko search engine results page example

Goodsearch

Recent years have seen an uptick in people’s interest in engaging technology in an ethical manner. As corporations such as Google and Microsoft continue to grow steadily more powerful, people have been better scrutinizing where their money and attention go.

Goodsearch is a search engine for the charitable. Fueled by Yahoo, Goodsearch allows users to pick a cause of their choice; this can be a nonprofit organization or school. Upon selecting their target, Goodsearch will begin donating 50% of its revenue from that user to their cause. To date, Goodsearch has donated well over $11 million to a variety of sources. According to Goodsearch, the American Society for the Prevention of Cruelty to Animals (ASPCA) has received more than $50,000, and St. Jude Children’s Research Hospital has received more than $18,000 from the website.

goodsearch search engine donation exa,mple

In recent years, Goodsearch has earned the attention of many celebrities, including Zooey Deschanel, Jessica Biel, and Montel Williams.

GigaBlast

Another search engine boasting enormous social and trust capital is GigaBlast. Founded in 2000, GigaBlast is, according to its LinkedIn page, the “leading clean-energy search engine.” An impressive 90% of its energy usage comes from harnessed wind energy, and the company maintains fewer than 10 employees.

Though it’s physically small, its power is big. GigaBlast indexes well over 10 billion pages of content. As environmental issues become more prominent in public consciousness, people are more likely to turn to sites like GigaBlast.

Baidu

Though a relative unknown in the United States, Chinese search engine Baidu is a juggernaut on the international scene. It’s the top search engine in China (with 62% of search engine market share in 2013), and it is the second most popular search engine in the world.

“China’s Google,” as it is nicknamed, has been steadily growing since its incorporation in 2000, and it has recently begun courting English-speaking developers. Its features include searchable webpages, audio files, and images, a collaborative encyclopedia, and a bustling discussion forum. Thanks to its savvy smartphone integration, it has leapt past its immediate competitor, Qihoo 360, which now has only 21% of the Chinese search engine market share.

baidu-and-google

If Baidu manages to continue its domestic success abroad, it might not be long before it does become a household name in the United States.

In Conclusion

Once-popular search engines like AOL.com and InfoSeek have either died out or are now sock-puppeted by their former competitors. InfoSeek attempted to charge for searches, failed, adjusted by depending on gaudy banner advertisements, became a generic “portal,” and was finally salvaged by Google. As AOL declined after its merger with Time Warner, so did its search engine. Now it is also part of Google.

Search engines in the preceding list still thrive because they capitalize upon some distinct corner of the market. For some, that market involves corporate social responsibility (Goodsearch, GigaBlast), social trends (Blekko), privacy concerns (Duck Duck Go), or utility (Yippy, Dogpile). Giants like Google, Bing, and Yahoo largely dominate the general market, so the others have had to specialize to survive.

Source : https://www.searchenginejournal.com/going-beyond-google-comprehensive-list-search-engines/123880/

Categorized in Search Engine

Tips about a new Google search command have been circulating around the Reddit community r/Google today, where users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses.

This command has been confirmed to work on both mobile and desktop for searchers residing in the United States and Europe. I can personally confirm that the command also works in Canada.

When using the command myself, Google pulled up websites for all manner of local businesses. Everything from tourist attractions, to news agencies, to car dealerships, to restaurants, and more were included in the set of search I was presented with.

Of course, results will vary depending on where you live and what’s popular in your local area. In order to determine which location to surface results from, Google needs to be able to access location information from either GPS or your internet address. As one user put it, Google needs to be able to think you’re at least “somewhere”. The command does not work within proxies or on a virtual server.

It’s also worth noting that when using this command, suggestions within the “Searches related to…” section at the bottom of search results are populated with names of local businesses — rather than suggesting other search terms that begin with “**”.

While not a perfect substitute for using the smart location-based search features in Google Maps, this command could be useful for discovering local businesses you didn’t know about.

Source : https://www.searchenginejournal.com/hidden-google-command-search-list-local-business-websites/171470/

Categorized in Search Engine

Google search is hands down the most popular search engine on the internet. The engine was launched on September 15, 1997. Google (NASDAQ: GOOGL) is currently the leading search engine worldwide with a market share of 61.9 percent in July. Last month, Google boasted a total 9.9 billion searches.

Even though Google is the biggest search engine in the world, not everybody exploits its full potential. Some tricks will allow users to optimize the results. Here are a few tricks to use Google like a pro.

Quotation Marks: Using quotation marks is pretty useful to find specific quotes. Google will find the exact phrase you typed between the quotes without changing the order or adding more words.

Using Filetype. To find a specific document, or information in a particular format, Filetype is a lifesaver. To use this trick you only need to type ‘Filetype:’ followed by the format. i.e Car Filetype:ppt. File types include ‘.pdf’ for PDF files, ‘.wav.’ and ‘.mp3’ for sounds recorded in specific formats, ‘.ppt for Powerpoint presentations’.

Minus sign. Sometimes some unwanted information will keep popping up on searches. The minus sign will exclude the word typed just after it. The only exception is words that use a hyphen.

Weather and Forecast. Google is the easiest way to find weather information online. Type ‘weather’ followed by the name of a city. Google will give you details on the location’s weather before the first search result.

Flight Status. Simply typing the airline name and its airplane name will show the flight information, status and an estimated time of arrival.

Calculator and Tip Calculator. Google built a calculator and a tip calculator on its engine. Instead of using a calculator you can type your expression in the search bar and it will give you the answer. As for the tip calculator, just type tip calculator in the search bar and it will display a calculator with an adjustable bill, tip %, and the number of people splitting the bill.

Timer. Google also features a built-in timer. Just enter the amount of time followed by the word ‘Timer’ and Google will display a timer.

Sunrise and Sunset. Simply typing the words sunrise or sunset followed by a location will display the estimated time of sunrise or sunset in the area.

Game Scores. To find out the result during a matchday of any sport just type the name of the team in the search bar. The engine will display the result of the team’s match as the first result.

Source : http://theusbport.com/10-tip-and-tricks-for-google-searching-like-a-boss/14712

Categorized in Research Methods

Well it’s been a big week for search, I think we can all agree.

If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad.

I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head.

Deep breath…

As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative.

There was a point not that long ago when you could easily divide people between those that used Google, Yahoo, Ask Jeeves and AltaVista. Now it’s got to the point where if you’re not using Google, you’re not really using the internet properly.

Right now though maybe we should be paying more attention to the alternatives. Maybe our daily lives and, for some of us, careers shouldn’t need to balance on the fickle algorithm changes of the world’s most valuable company.

Let’s see what else is out there in the non-Google world. It’s not that scary, I promise. Although you may want to bring a coat.

Please note: this is an update of an article published on SEW in May 2014, we felt like it needed sprucing up especially many of the listed engines (Blekko, Topsy) are no longer with us.

Bing

Microsoft’s search engine is the second most popular search engine in the world, with 15.8% of the search market.

Bing homepage

 

But why should you use Bing? Lifehacker has some great articles where they try to convince themselves as much as anyone else why Bing is a serious contender to Google. Plus points include:

  • Bing’s video search is significantly better than Google’s, giving you a grid of large thumbnails that you can click on to play or preview if you hover over them.
  • Bing often gives twice as many autocomplete suggestions than Google does.
  • Bing can predict when airfares are about to go up or down if you’re searching for flights.
  • Bing also has a feature where if you type linkfromdomain:[site name] it will highlight the best ranked outgoing links from that site, helping you figure out which other sites your chosen site links to the most.

Also note that Bing powers Yahoo’s search engine.

DuckDuckGo

The key feature of DuckDuckGo is that it doesn’t retain its users’ data, so it won’t track you or manipulate results based on your behaviour. So if you’re particularly spooked by Google’s all-seeing, all-knowing eye, this might be the one for you.

DuckDuckGo homepage

There’s lots more info on DuckDuckGo’s performance here.

Quora

As Google gets better and better at answering more complicated questions, it will never be able to match the personal touch available with Quora.

quora

Ask any question and its erudite community will offer their replies. Or you can choose from any similar queries previously asked.

Dogpile

Dogpile may look like a search engine you cobbled together with clip-art, but that’s rather the point as it pulls in and ‘curates’ results from various different engines including Google, Yandex and Yahoo, but removes all the ads.

Dogpile Web Search

Vimeo

Of course if you’re going to give up Google, then you’ll also have to give up YouTube, which can be a terrifying prospect. But there is an alternative. And a pretty good one at that… Vimeo.. The professional’s choice of video-sharing site, which has lots of HD video and no ads.

otis the cat reviews in videos on Vimeo

 

Yandex

This is a Russian portal, offering many similar products and services as Google, and it’s the dominant search engine in Russia.

As you can see it offers results in a nice logical format, replete with favicons so you can clearly see the various channels for your branded queries.

search engine watch on Yandex

Boardreader

If you want to get into the nitty-gritty of a subject with a variety of different points of view away from the major publications, Boardreader surfaces results purely from forums, message boards and, of course, Reddit.

Boardreader Forum Search Engine

Boardreader Forum Search Engine

WolframAlpha

WolframAlpha is a ‘computational knowledge engine’, or super clever nerd to you and me. Ask it to calculate any data or ask it about any fact and it will give you the answer. Plus it does this awesome ‘computing’ thing while it thinks about your answer (which can take a short while.)

what really killed the dinosaurs Wolfram Alpha

It’s not always successful, you have to practice how to get the best from it. But at least it’s aware of the terrible 90s television show The Dinosaurs.

IxQuick

Another search engine that puts its users’ privacy at the forefront. With IxQuick none of your details are stored and no cookies are used. A user can set preferences, but they will be deleted after 90 days of inactivity.

Ixquick Search Engine

Ask.com

Oh look… Ask Jeeves is still around. Also he’s no longer a Wodehousian butler, but a computer generated bank manager. Weird.

Ask Jeeves

It’s still a slightly mediocre search engine pretending to be a question and answer site, but the ‘Popular Q&A’ results found on the right hand side are very handy if Jeeves himself can’t satisfy your query. And what a good use of the right-hand side space, huh Google.

SlideShare

SlideShare is a really handy place to source information from presentations, slide decks, webinars and whatever else you may have missed from not attending a conference.

 

You’ll also be surprised what information you can find there.

hamburgers on SlideShare

Addict-o-matic

“Inhale the web” with the friendly looking hoover guy by creating your own topic page, which you can bookmark and see results from a huge number of channels in that one page (including Google, Bing News, Twitter, YouTube, Flickr).

Addictomatic Inhale the Web

 

Creative Commons Search

CC Search is particularly handy if you need to find copyright free images for your website (as discussed in this post on image optimisation for SEO). Just type your query in then click on your chosen site you want to search.

CC Search

Giphy

Because really, when it comes down to it, we could imagine a worse dystopian future than one in which we all communicate entirely in Gifs.

GIPHY homepage

 

Source : https://searchenginewatch.com/2016/02/25/say-goodbye-to-google-14-alternative-search-engines/

Categorized in Search Engine

There is no question about it that social media is changing faster than we can ever imagine. If you utilize social media for business, then you would do well to pay attention to 10 unexpected social media statistics, figures and facts and how it will change your perspective of social media.

Rethink Your Social Strategy Based on Social Media Facts and Figures

There are various facts and figures coming from prominent social media giants such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, Twitter, etc that will have your head spinning. Not only that, it will forever change the way you think about these platforms and the impact it will have on your bottom line should you utilize them effectively. Let’s take a look.

1. Twitter, Google Plus and Facebook managed to attract a large number of older users who fall under the 45 to 64 year age bracket. Twitter comes out top as it is growing a lot faster when it comes to users aged between 55 to 64 years old. It goes to show that you should not just focus your content on younger users.

2. Another surprising fact worthy of mentioning is that Facebook has over 700 million active mobile users and counting. Did you know that more than 80 percent of Facebook users are situated outside Canada and the U.S? What is more, up to 75 percent of marketers think they know what consumers want, but only 35 percent of these actually asked their buyers.

3. While Facebook holds the number one spot, Google Plus claimed its spot as the second most popular social network and it keeps growing. The last update showed that Google Plus have over 300 million monthly users. Google Plus managed to get more and more people interested as they are curious how it all works out.

4. It is crazy to think that most smartphone users aged between 18 to 44 spend close to 40 minutes each day connecting to Facebook of which most of their time is being utilized browsing news feeds. This is a wake up call for business owners to ensure their content displays properly on smaller screens. Besides, more than 4 billion people access social media via their mobile devices.

5. LinkedIn as the biggest professional network reached just over 330 million users of which 107 million happen to be from the USA. What is more, LinkedIn caters for 200 countries and is available in 20 languages if not more. The average user spends close to 20 minutes on LinkedIn. The number of pageviews reached in excess of 28 billion. Best of all, every second, two new users join this social media powerhouse. Were you aware that up to 42 percent if not more, of LinkedIn visits originate from mobile devices?

6. It’s been said that men predominantly use Google Plus, while women prefer Pinterest. Statistics have shown that up to 80 percent of Pinterest users are women, which may be the case due to food being the main category discussed. While close to 70 percent register Google Plus users are men. Pinterest is now more than 70 million plus strong and just over 23 percent use it at least once a day.

7. YouTube that is now owned by Google happens to be the second largest search engine as more than one billion visitors frequent this site. They boast over 100 hours of uploaded videos per minute. It is madness to think that more than 6 billion hours of video are being watched on a monthly basis. Business owners might be surprised to find that over 40 percent of YouTube traffic originates from mobile users. Did you know that as much as 1 billion mobile video views are being reported by YouTube?

8. Do not underestimate the power of blogs in terms of its ability to strengthen social media reach as more than 12 million users engage in blogging via prominent social networks. After all, businesses who uses blogs manage to generate 67 percent more leads than their rivals. This is why over 23 percent of marketers are investing in social media and blogging. By doing so business owners who blog at least 15 times a month generate five times as much traffic than those who do not bother to blog at all.

9. Instagram boasts that more than 20 billion photos have been uploaded to date. It sure is interesting to learn that one and a half million Instagram users are based in Thailand. As much as 50 million people signed up in the last 6 months. In addition, Instagram ensures that users receive over one billion like each day. They are now just over 200 million strong and counting. Furthermore, close to 25 percent of Instagram users are teenagers.

10. Twitter is a very popular medium for bridging the gap between social media and mass media. Television broadcasters are using Twitter to attract comments and feedback on their shows. What makes it so powerful is its simplicity, news breaking capability and feeds done in real time. They average at around 288 plus million active users according to Global Web Index. It’s been reported that they have well over 500 million registered users. Interestingly, China has the most users on Twitter. Eighty percent of Twitter users access the social media network from their mobile phones. Moving forward, Twitter is one to be watched as it is grabbing more customers than ever before.
Whether you like it or not, these social media statistics, figures and facts reveal how important it is to rethink your social media business strategies. It is even stated that social media tops porn as it is now the number one pass time for many.

It is a fact that social media is worth its weight in gold. Social media is not just a passing fad or phase as it continues to grow and newer and better platforms crop up all the time. Therefore, putting an effort into your social media strategies will go a long way to put you on top of your game. It is considered the smart way of doing business. This is why many business owners should make it their business to make use of the 10 unexpected social media statistics, figures and facts mentioned to position themselves in front of a lucrative market.

Source : http://www.toptensocialmedia.com/social-media-social-metrics/how-10-unexpected-social-media-statistics-figures-and-facts-will-change-your-outlook-on-social-media/

The European Commission is working on a plan to give news publishers greater rights over content appearing on search engines such as Alphabet's (GOOGL) Google, which is an Action Alerts PLUS holding.

Speaking to journalists in Brussels Friday, EC spokesman Christian Wigand said the proposal is due out in the second half of September, part of a broader effort to forge a so-called Digital Single Market in the 28-country European Union.

But Wigand downplayed media reports of plans to give European news publishers the right to charge Internet platforms for showing snippets of their articles.

In particular he said the aim is to recognize the role of publishers as investors in content "and give them a stronger position when negotiating with other market players. This is absolutely not about an EU levy on search engines."

He added that the overall objective "is to make sure that Europeans can access a wide and diverse legal offer of content, and therefore [to] strengthen cultural diversity, while ensuring that authors and other rights holders are better and more fairly protected."

At least one expert thinks the plan may not necessarily hurt big players like Google and its YouTube video-sharing site, but rather smaller players seeking to establish viable alternatives.

"These little guys are the ones that content owners will have no qualms about charging for access to their content," said Matthew Jones, a London-based partner with EIP Europe law firm, via e-mail.

"They are the ones that will not be able to afford to implement technology that will allow them to filter out content that is protected by copyright," he said. "As such, these smaller players may find themselves priced out of the market."

Source : https://www.thestreet.com/story/13686465/1/copyright-reform-to-give-news-outlets-more-say-over-search-engine-content.html

Categorized in Internet Privacy

The Disruptive Competition Project is detailing yet another bad copyright law change in Europe -- France, in particular, this time. Called the Freedom of Creation Act, it actually passed a few months ago, but people are just beginning to understand and comprehend the full horror of what's happening. Basically, it will now require any site that indexes images on the internet (i.e., any image search engine) to pay royalties for each image to a collection society.

How would this work? When an image is published online, the reproduction right and the right of communication to the public of this image shall be transferred to one or more collecting societies appointed by the French government. Online communication services “reproducing and communicating to the public images for search and indexing purposes” shall have to obtain a license from those collecting societies to index images legally. The license fee will either be based on the revenue accruing from the exploitation of the service or be a lump sum fee.

Of course, this makes no sense. In the US, thankfully, multiple cases on things like Google Images have found that indexing the images and showing thumbnails is clearly fair use. But that's not how it's going to work in France.

This seems particularly pointless on any number of levels. First, image search engines aren't "publishing" any works, they're just indexing what's already online and showing people where those images are. Second, if people creating works don't want them indexed they can just use robots.txt. And, yes, someone else might post those images elsewhere, but that's no reason to blame and charge a search engine. But the bigger issue, honestly, is that it's hard to see how this sort of system actually helps content creators at all. Does anyone honestly believe that the money this collection society collects will go to the people who created the indexed images? Remember, copyright collection societies have a very long and very detailed history of abuse and corruption. They collect lots of money, but they're not so great about paying it back out. And, as the Disruptive Competition Project points out, this is particularly problematic in this case, where both jurisdictional questions and just basic logistics make it almost impossible for the collection society to accurately distribute funds:

Moreover, the territorial scope of this measure is unclear. Are the rights of reproduction and communication to the public transferred to a collecting society when an image is published on a French website or on any website? Is the measure based on the nationality of the works? In practice, this measure may claim ownership of the billions of pictures uploaded everyday globally – even though the huge majority of those pictures are published today for personal use by the close-to-3-billion smartphones’ owners, not expecting any revenue. It is also worth noting that a sizable number of those pictures is published under a Creative Commons license that usually refuse remuneration in return, for example, for attribution. Therefore, this measure would override the choice made by users publishing under such a license – and more generally, would deprive rightsholders of the choice between licensing their pictures or not. 

Even worse, there is no realistic way for collecting societies to redistribute the revenues from the license fees accurately and fairly to billions of rightsholders all over the world. The relevant collecting societies won’t attempt to contact all French rightsholders (when close to 70% of French citizens above 15 years old have a smartphone!), let alone all global rightsholders. In practice, the money will be split between the relevant collecting societies and the few rightsholders affiliated to those societies, who – as we say in France – won the “Jackpot”.

It will be worth following to see how this plays out. If France does follow through and a collection society actually goes after Google, it does make me wonder if Google might pull out the nuclear option yet again and shut down Google Images in France as it did with Google News in Spain, when the Spanish government passed a similar tax on news aggregation.

Once again, like so many of these laws, this seems to not be so much about copyright as it is about taxing Google.

Source : https://www.techdirt.com/articles/20160826/10092035354/france-passes-copyright-law-demanding-royalties-every-image-search-engines-index-online.shtml

Categorized in Internet Privacy

Data is marketing's most precious commodity — now marketers need to leverage it.

The pace of doing business in today’s ultraconnected world has changed everything. From the way advertisements are bought, sold and displayed, to the way businesses market to their buyers, we’ve entered an entirely new era.

Although some get a bit weepy and nostalgic wishing for “the good old days,” these are exciting times for today’s leading companies. They’re even more thrilling for today’s disruptors.

In today’s marketing organizations, there’s an ongoing war. While there’s immense pressure on the marketing department — from the board — to completely understand the company's buyers, it has also been tasked with understanding the value of every marketing dollar spent. Now, more than ever, marketers are being challenged to display the impact they make on a business’s success or failure.

To do this, marketers need data.

If only it were that easy. You see, today’s marketing departments are dealing with a tremendous amount of complexity. That’s because of two reasons:

1. All-new marketing source systems are coming online at an alarming rate.

2. If marketers want to really understand their buyers’ behavior and how to better connect with them, it will be necessary to invest in many best-of-breed point solutions. This translates into a company’s marketing technology stack getting significantly larger than what we may have experienced even just a handful of years ago.

And if that wasn’t enough of a hurdle to clear, it gets worse. That’s because data isn’t always easy for marketers to get their arms around. Take, for example, the typical marketing campaign for a product launch. Likely an in-house team handles email blasts, search engine optimization and public relations efforts. Creative agencies get tasked with the messaging, collateral, website buildout and event organization. Then, media agencies take care of paid efforts across a variety of channels — TV, radio, digital, etc.

Because of this fractured approach, marketers don't always own all of the data relative to their activities. As you may have expected by now, all of it provides value as businesses try to understand their customers and their respective journeys. Here’s the kicker: When access is granted to data that the marketing department does not directly own, much of the time it’s not at the correct level of detail required to gain actionable insight.

Meanwhile, consumers are exposed to all of these campaign efforts and are, generally speaking, unaware of the idea of channels. In-market buyers simply interact with brands and expect that today’s businesses will engage with them on a segment-of-one basis. And the benchmark on quality and speed continues to rise.

This means that today’s marketers are plagued with a two-headed monster. First, they must figure out how they can do more with the budget and resources they are allocated. Second, they must figure out how to impact the business's bottom line by understanding how their efforts deliver an enriched customer experience, create awareness in a market and more.

It’s not uncommon to think of marketing VPs as MacGyvers, because they must be agile, adaptable and able to creatively work around their less-than-ideal surroundings.

There remains one constant in this situation, however. That is data. Without this precious commodity, today’s marketers are going to be left hobbled, unable to drive value for their companies. And they certainly won't have a chance to determine their contribution or return on investment.

It’s as simple as that.

Source : http://www.cio.com/article/3112186/analytics/why-today-s-marketers-need-data.html

Categorized in Market Research

Dubai is in a far corner of the world to set up shop for a business that allows Americans to track their representatives back home.

When you stop and think about it, it’s an equally large feat building an international search engine optimization company after you decide selling scented candles wasn’t showcasing your entire skillset.

Those are just two of the examples of the kinds of things that people who are switching gears and starting new careers online are doing every day.

The Internet isn’t just all about gaming and updating your followers on social media for these forward thinkers; entrepreneurs all across the United States and the world have seen the benefits of panhandling in cyberspace for the online gold that’s waiting there.

They’re making money and satisfying dreams by taking their visions global and many of them have locked the door to a brick-and-mortar store to do it.

A Trend That’s Growing

So the question is, how and why do they do it? First, some numbers that point to the fact those who are moving toward cyberspace to make money belong to a trend that’s growing.

Released last month by the United States Census Bureau, E-Stats 2014: Measuring The Electronic Economy takes an interesting snapshot of all the major sector sales numbers including wholesale trade, manufacturing, and selected service industries. According to these government number crunchers, E-commerce accounted for $3,584.0 billion in 2014, and that’s up 8.1% from the previous year. Statista reports that E-commerce is expected to reach 554.81 billion U.S. in sales this year.

When you consider these same experts say the gross domestic product (GDP) of the USA for 2016 is projected at $18,558.13 billion, it’s easy to see why people like Dana Buchawiecki saw cyberspace as a great platform to start a new business.

Tracks Congress

4US.com is a website that tracks and compares users’ votes with their representatives in Congress. The notion is the brainchild of CEO and Founder Buchawiecki, who’s dissatisfaction with his position at FEMA during Hurricane Katrina prompted him to build a website to track congress. He started the business after leaving the United States for a position in Dubai. Buchawiecki underlined his motivations for starting the enterprise which allows users to track their representatives’ activities and the status of bills.

“The command and control system that was in place for Hurricane Katrina lit the fuse for something bigger,” he said. “It was 2005 in the United States and it took weeks to get things going.”

Quite often, the people who make a go of it online are looking for an outlet for a wider vision or bolder enterprise. Still, they need to put a hodgepodge together of the things that made more traditional businesses work and what clicks online.

Eyes Bigger Than Your Stomach


Making sure your eyes aren’t bigger than your stomach means understanding you still need to have a target market to appeal to. Just because finding the right SEO/Internet marketing company will help you to cast the net wide in cyberspace doesn’t mean you want to.

Knowing where to direct your marketing efforts by finding schools of interested buyers online is done with social media and analytics these days, but you’re still trying to accomplish the same goals those radio and newspaper ads strove for. Finding the folks who will buy what you’ve got to sell is still job one.

Tracking using analytics doesn’t need to be complicated but the reports will help to define the folks who are looking at your site and buying your products. Clicking on the links for the Traffic Report, Keyword Analysis Report, and several others can help flesh out your target market.

Surveying any paying clients you have works wonders too. Asking them who they are and what problem your product helps them to address fills in some blanks.

When you remember that everyone has access to the same technology as you do, you’ll see some of the differences between the old and new ways of doing business aren’t just about hiring online marketers that can flush out your target market.

Whereas having a solid safe and alarm system back in the day let you sleep soundly at night, the modern version of bars on the windows are good cybersecurity practices. If you think keeping your data safe and secure should take a back seat to other more flashy parts of putting together an online empire like building a website and social media presence, consider:

Deloitte’s CFO Insights just struck an ominous chord by publishing the Seven hidden costs of cyber attacks. Loss of revenue and customer relationships are mentioned prominently and those are the very lynchpins of small businesses.

Even the big names in security are aware of how prominent cyber security issues need to be. The FBI has a whole section of their website detailing what they’re doing to combat this evolving threat. In fact, there’s even a Cyber Division at FBI headquarters.

However, no lowly criminal can throw a real entrepreneur off the scent of commercial success. John King is the CEO at Placement SEO and, like a lot of other folks who have taken the road less traveled, he started his career surrounded by four walls working in marketing in a brick-and-mortar store called Bare Necessities.

As someone who’s brought his ability to learn and adapt quickly to the online world, King understands the importance of battening down the hatches with good cybersecurity practices. Beyond making sure everyone uses the most recent in antivirus software and spyware that’s constantly updated, he knows how important it is to make sure all internet connections are properly encrypted with the proper firewalls. All good practices you should follow too if you’re looking to launch in cyberspace.

Pencil and Paper

A Wi-Fi network is as common as a pencil and paper once were for getting things done today, but these modern tools need to have password protected access to their routers. All of these modern day Henry Fords like King and Buchawiecki understand that at least in some ways, the more things change, the more they stay the same. That’s why , while King strongly suggests multifactor authentication that requires more than a password as another piece of a good cybersecurity package, he knows how to foster real wealth online in other ways too.

“I’m a believer that it's important to hire employees smarter than yourself so that you have a continuous stream of new opportunities,” says the SEO guru whose career course has veered abruptly from those early days working to market scented Yankee Candles.

Source : http://www.business.com/careers/changing-gears-how-the-internet-allows-you-to-start-new-careers/ 

Categorized in Others

A new method for searching the web is needed to allow IoT devices to independently and securely discover other “things” in the connected world of the future.

We are all intimately familiar with the experience of “googling” a keyword(s) on a Web browser search engine to find related websites. For example, searching for “best French restaurant” in Google or Yahoo will return a list of many websites that are related to this topic. However, this key feature of the current Web will have to be fundamentally reworked for the new types of devices that are expected to join the Web as part of the Internet of Things (IoT). I mean, just how is it going to work when your fridge needs to do a search for something - and it will before too long?

Traditional web search engines

When thinking about any technology evolution, it is useful to first understand how the current generation of technology works before we try to predict what will happen in the future. So let’s briefly review how search engines work today.

Search engines primarily utilize automated programs called Web crawlers to discover and visit every possible website in the Internet. At each visited website, the Web crawler makes a copy of the website content and records it back in a large database at the search engine. This database is then analyzed off line, and a fast lookup index is created so that a rapid search can be performed every time a human user sends a keyword search request. The result of the lookup will be a ranked list of website addresses (i.e. Uniform Resource Indicators - URIs) that corresponds to the keyword that was searched for. In the current Web all the information transferred between the Web browser, website and the search engine server uses the ubiquitous and well known HTTP protocol.

The search engine problem in IoT

The existing Pull model of information exchange where the search engines sends out web crawlers to discover webserver information will unfortunately not work for most IoT cases. There are several reasons for this.

First, many IoT devices will be battery or solar powered and thus will often be “sleeping” in a low power mode when not performing their intended function. For example, a high temperature sensor in a remote industrial application may only be physically activated when its hardware gets heated above a certain temperature. When this happens, the sensor will get activated and send an HTTP message to a central controller to report an alarm. Below this temperature the sensor will be inactive and in sleep mode. So in general this temperature sensor will not be discoverable by web crawlers sent out by a traditional search engine as it will be sleeping most of the time and will not respond.

Secondly, many IoT devices will be located in semi-closed networks that will block traditional search engine web crawlers from discovering them. For example, a fitness center may freely allow web crawlers to discover their treadmills and other exercise equipment. However, the fitness center will definitely block discovery, using a security firewall, of IoT devices like electronic door locks and video cameras for security and privacy reasons.

Emerging solutions

A key solution for the IoT search problem is currently being standardized in the Internet Engineering Task Force (IETF). Specifically, a new type of search engine called a Resource Directory (RD) is being defined. This will be a very distributed search engine, with multiple RDs expected for a given geographical area like a city. IoT devices are expected to register their web addresses (URIs) to their local RD in Push model. This will typically be done when the IoT device is first installed and powered up.

Then when a search request is sent to the RD, the RD will first do access control and other security checks to make sure that only authorized parties are allowed to discover the relevant information. For example, suppose the fridge in my house wants to discover my home electricity meter to check the current time-of-use charge rate. The fridge wants to use this information to adjust its internal temperature up or down, within a certain bound, to reduce my electricity costs. In this case, the RD that serves my neighborhood will allow my fridge to discover the electricity meter URI because it knows that they are both part of my home network and are trusted devices. However, if an IoT device from my neighbor’s house made a similar request, the neighborhood RD would return an error message as that foreign device is not authorized to make that search query.

In addition to the IETF, another important body contributing to solving the challenges of IoT web searches is the Hypercat consortium. They are developing specifications that will allow inter-exchange of data between data hubs in different domains. This will allow, for example, exchange of data between a neighborhood RD and Google’s global search engine.

A bright future

A major reason for the success of the Web over the last 20 years has been the use of search engines to organize and make a huge amount of web information easily accessible to human users. If we wish to continue this success with the billions of IoT devices that are expected to join the Web over the coming years, then we will have to keep innovating. Fortunately, with next generation solutions like the IETF’s Resource Directory concept, and the Hypercat meta-data specification under development, and very much more on the horizon, it looks like search engine evolution is definitely keeping good pace with all the other parallel innovation going on in the worlds of 5G and IoT.

Source : http://www.networkworld.com/article/3111984/internet-of-things/web-search-engines-for-iot-the-new-frontier.html

Categorized in Internet of Things

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