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China's powerful internet regulator has moved to rein in the country's search engines following the death of a young cancer patient who had used Baidu to find an untested 'cure' from poorly labeled sponsored results.

Internet search providers must now clearly label all paid-for search results and step up their oversight of advertisers on their sites, the country's Cyberspace Administration said in a new set of regulations.

They are no longer allowed to remove negative content about their advertising clients from search results, it said.

"If paid listings are in-distinguishable from normal search results, they could mislead users," the agency said.

The new rules follow widespread public anger over the April 12 death of Wei Zexi, 21, amid concerns that for-profit sponsored links on the search engine had led Wei to an ineffective treatment.

Wei searched Baidu for treatments for his synovial carcinoma—malignant tumors that grow in soft tissues, usually around joints—and found one offered by an outsourced oncology department in the Beijing No. 2 People's Armed Police Hospital.

He later complained online that he had trusted the hospital because it was at the top of Baidu’s search results and not clearly marked as a paid-for link, sparking complaints that the company's current pay-for-listing policy is ethically dubious.

The new rules come as the agency also moves to "clean up" comments sections on news websites, warning news sites not to lure the reading public with "clickbait" stories.

Ren Xianliang, deputy head of the Cyberspace Administration, said in a video statement that news websites should "proactively foster a healthy, positive internet culture, and let cultured comments, rational posts and well-intentioned responses become the order of the day online."

Websites have a duty to "allow the internet to better benefit the people," he said.

Everything's already censored

Hebei-based veteran journalist Zhu Xinxin said the clampdown might give rise to other problems, however.

"There are a huge number of people in our society, and all sorts of things go on," Zhu said. "People have all kinds of varied needs for information."

"By selectively controlling the internet, by trying to solve one problem, they risk creating a lot of other, unforeseen problems when people search for results," he said.

Last week, China's state media regulator further boosted controls over media content with new restrictions on foreign television shows, saying that only independently produced TV with "Chinese cultural genes" would make it to air or online in future.

Online activist Lai Rifu agreed, saying that the new rules are superfluous.

"Actually, most of the controls on search engine results are aimed at managing what ordinary people are about to see online, and they are already very effective," Lai said.

"Anything we might want to see online has already long since been deleted anyway, so these rules won't do anything," he said.

He said anyone seeking information critical of the ruling Chinese Communist Party wouldn't be using Chinese search engines anyway.

"Most activists or dissidents have long since stopped using Chinese search engines, as well as a good many websites," Lai said.

The move is the latest in a long string of controls on what Chinese internet users can see online, and comes amid an ideological campaign launched by President Xi Jinping earlier this year.

The party's internal disciplinary arm has warned its powerful propaganda department that it is failing to exert enough control over public opinion, particularly online and in universities.

Meanwhile, Xi has hit out at "western" ideas entering Chinese public debate, adding that he wants all public debate to be shaped by the Communist Party and not by "hostile foreign forces" peddling values like democracy, human rights and the rule of law.

Earlier this month, authorities in the central province of Henan set up an online task force comprised of volunteers from schools and universities who wage an ideological "struggle" on behalf of the ruling Chinese Communist Party.

http://www.rfa.org/english/news/china/china-internet-06272016134055.html

Categorized in Search Engine

Google has made another small acquisition to help it continue building out its latest efforts in social apps. The search and Android giant has hired the team behind Kifi, a startup that was building extensions to collect and search links shared in social apps, as well as provide recommendations for further links — such as this tool, Kifi for Twitter. Terms of the deal are not being disclosed, but, according to Google engineering director Eddie Kessler, the app’s team will be joining the company to work on Spaces, Google’s group chat app.

Google tells me it is not commenting on the exact number of people joining.

It looks like Spaces could use the help. The app launched earlier this year and has had a very lukewarm run in the market so far, currently lingering around 577 in the U.S. iOS App Store and 284 in the U.S. Android store, according to stats from App Annie.

This is essentially an acqui-hire. In a Medium post earlier today, Kifi noted that the app is not coming to Google. It will only remain alive for another few weeks, after which point it will stick around for a few weeks more for data exports only.

While the app is not living on, it sounds like the kind of tech that Kifi’s team — co-founded by Dan Blumenfeld and Eishay Smith (although Blumenfeld left the company some time ago) — will continue. Considering Space’s current focus on group chat, it sounds like this means they could tweak Kifi’s link sharing and link recommendation technology to use them in that context, and to be able to collate them with links from other applications and platforms.

This seems to be what Kessler says will be the intention, too, in his own short Google+ post: “Delighted the Kifi team, with their great expertise in organizing shared content and conversations, is joining the Spaces team to build features that improve group sharing.”

Google has disclosed nearly 200 acquisitions to date. Among them, other recent M&A moves that point to Google building up its talent in areas like social and apps include Pie (a Slack-like app) in Singapore and Moodstocks in Paris (to improve image recognition in apps).

Kifi had raised just over $11 million in funding from Don Katz, Oren Zeev, SGVC and Wicklow Capital.

https://techcrunch.com/2016/07/12/google-acquires-deep-search-engine-kifi-to-enhance-its-spaces-group-chat-app/

Categorized in Search Engine

A startup aims to make doing research easier by mining publications for research products, protocols, and potential collaborators.

A good reagent can be hard to find. It typically takes wading through journal articles and published protocols to determine how best to set up an experiment. But a new search engine, Bioz, is hoping to streamline that process. The Palo Alto startup this week (June 20) announced $3 million in seed funding to improve their venture, which is currently in beta.

The site works by using natural language processing and machine learning to mine papers for a treasure-trove of information. A user can enter in a method (“PCR”) or a tool (“DNA polymerase”) and Bioz identifies reagents, ranking them according to how many times they’ve been used in experiments, the impact factor of the journal in which the referenced papers were published, and how recently a product was used.

Each result links to the vendor’s webpage. Bioz receives a lead referral fee, making the service free for users.

In addition, the search engine suggests relevant assays and collaborators, and shows the article context that describes how certain reagents were used.Founder Karin Lachmi of Stanford explained the value of this feature: “Ok, I know what experiment I’m trying to do and I know the product, but now I want to go further,” she told Bio-IT World. “Should I use it at room temperature? Should I use a 1:1,000 dilution or a 1:200 dilution?”

More than 11,000 people across 40 countries are now using the search engine. “The business model for Bioz is around things you can buy, but there’s a subtext that you should be paying attention to everything,” Esther Dyson, who has invested in the company, told Tech Crunch. “And Bioz can help you find all those external factors you may not be noticing.”

http://www.the-scientist.com/?articles.view/articleNo/46614/title/Life-Sciences-Search-Engine/

Categorized in Search Engine

Back in 2009, GeekWire co-founders Todd Bishop and John Cook took to the streets of Seattle and asked random passersby a simple question: What is the name of Microsoft’s search engine? At the time, the answer would have been Live Search, but as it turned out, nobody knew that. Responses included everything from MSN and Internet Explorer to Hotmail and Mozilla.

Seven years later, with the news this week that Microsoft’s Bing search engine is making new progress against Google in the search market, we decided to repeat the experiment, taking to the streets and asking the same question: What is the name of Microsoft’s search engine?

In 2016, do people know that the answer is Bing? And more importantly, do they use it? Continue reading to find out.

Katherine Auld (Left) & Katy Brown (Right)

Katherine Auld, a student abroad from Edinburgh Scotland: “(Laughs) is it Bing? I want to say Bing… but I don’t know if that’s right. I’m going to say Bing. I don’t know I use Google.”

Katy Brown, also a student abroad from Edinburgh Scotland: “I don’t know… Yahoo? I don’t know, I don’t know. I use Chrome.”

Serra Dernberger

Serra Dernberger, a restaurant cook: “Oh, I know this one…Um… Shoot. I Can’t think of it right now… shoot. I don’t know. I don’t really use it…”

Stephanie Peitromonaco

Stephanie Pietromonaco, raises money for science research: “MSN? I don’t use it… I think my dad does.”

Trevor Snodgrass

Trevor Snodgrass, works for a DNA Sequencing lab: “Oh! Edge! I don’t know anyone that uses it. Maybe my grandma… ”

Rachel Hines

Rachel Hines is a Bartender/Geologist. “Is it Google? Bing? Bing! I don’t know anyone who uses Bing, I don’t think it’s a worthwhile search engine. I hate it.”

Chad Hickey

Chad Hickey, restaurant worker. “Microsofts search engine is Bing. I don’t use bing because I use google. It’s just what pops up on my computer screen.”

Micheal Falcone & Spencer Judge

Michael Falcone: “Bing. Nope, I don’t use it, I use Google.”

Spencer Judge: “Same here.”

So here’s the bottom line: It seems as though people are indeed more familiar with Microsoft’s search engine than they were in 2009. Most people I encountered knew the name. However, not a single person out of the 15 that I interviewed said they used Bing on a regular basis, or preferred it to Google. So Microsoft still has plenty of room to improve. We’re putting a note on the GeekWire calendar to check back in another six years!

http://www.geekwire.com/2016/geek-street-name-microsofts-search-engine/

Categorized in Search Engine

Struggling internet search engine Yahoo is bought out by US telecommunications giant Verizon in a deal worth $6.5 billion.

The deal sees Verizon pay $US4.83 billion ($6.5 billion) for Yahoo's core business, excluding its successful Asian ventures - a 15 per cent stake in the Chinese online marketplace Alibaba and its 35 per cent holding in Yahoo Japan - as well as some patents.

The value of those remaining assets is estimated at around $US40 billion ($55 billion).

Verizon is expected to combine the business with the internet firm AOL, which it bought last year for $US4.4 billion ($5.9 billion).

AOL's chief executive Tim Armstrong told Bloomberg that his company had been considering a tie up with Yahoo for some time.

The logic behind the deal is to build scale to take on the might of Google and Facebook.

"We talked about ways to combine on scale, through content and ad inventory," Mr Armstrong said of his discussions with Yahoo chief executive Marissa Mayer in 2014.

"We were at about 500 million to 750 million users then. Today we are at about 1 billion users and we want to get to 2 billion in the next four years."

Mr Armstrong also said the focus of the combined business would be building on its base of existing brands, not merging everything under one banner, meaning the key Yahoo brands are likely to stay.

Yahoo 'mercy killing'

Yahoo has been on the market since February.

The company was an early internet pioneer when it was founded by Jerry Yang and David Filo as an online directory and web portal 22 years ago, but it has struggled to keep up with younger and more nimble rivals such as Google and Facebook, and the advent of social media.

Roger Entner, an analyst with Recon Analytics LLC, told Bloomberg that Yahoo had run out of options for internal revival.

It's a mercy killing. They need to get some adults in the room to run the show at Yahoo.

"The most logical way to do that is within the AOL structure."

While the core of the business is going to Verizon's AOL, Ms Mayer said she will stay on to manage the still very valuable rump of Yahoo.

Ms Mayer was brought in from Google in July 2012 to turn Yahoo around after several years of turmoil in which it burned through five chief executives in as many years.

The company has been the subject of speculation about its future as far back as 2008, when Microsoft made an unsolicited bid to buy the firm for around $US44.6 billion ($60 billion), which was rejected at the time for undervaluing the company.

http://www.abc.net.au/news/2016-07-25/yahoo-verizon-takeover/7658638

Categorized in Search Engine

The world has changed since Biblical times, but only so much. (For starters, we’re back to using tablets.)

Before, there was one Goliath and one David. Now, there are few a “Googles” and a few “Dropboxes” who are taking them on. But if not a sling and a handful of smooth stones – what sets the successful challengers apart from the rest?

It’s tempting to point to the founders themselves, and it would be accurate to do so. But even if an entrepreneur brings the right levels of passion, precision, talent, and temerity, these characteristics count for little unless they’re put to work executing the right business model.

Though the iterative process of developing a business model is standard practice these days, undertaking the effort does not guarantee success. Far from it. We often see evidence of this when a well-funded startup meets its demise or a former Goliath like Yahoo goes into decline – just as we did in the wreckage littered across the tech landscape after the dot-com bubble burst.

We might not be in the midst of a bursting bubble at the moment, but a shift in the business cycle is clearly underway.

techbubble

One recent survey of venture-backed entrepreneurs found that 80 percent of them got what they wanted – or more – during their most recent round of funding. Yet going forward, more than 97 percent of them expected that this year, it will either get harder to raise capital (66 percent) or remain the same (31 percent).

These entrepreneurs are onto something, because the National Venture Capital Association reported that VCs raised 11 percent less in the first quarter of 2016 compared with Q1 2015 than they did the year before.

So in addition to all the usual pressures founders find themselves under, they’re now entering an environment where capital is harder to come by. The wisest among them will be closely examining how they plan to succeed in it – especially when the “Googles” of the world will continue to have the upper hand in both human and financial resources.

A possible answer is to change the business model. Another will be to prove that the current model can expand profit margins and sales volumes, without relying on costly marketing plans to expand the customer base.

Screen Shot 2016-06-21 at 10.29.10 AM

Neither option presents an easy task, and both require a shift in mindset – away from doing what is necessary to get to the next funding round and toward doing what is necessary to build an enduring business.

Setting aside the specifics of the product or service, or the industry, two of the most important steps in the process of developing and executing a business model are selecting customers and doing what is required to keep them – especially when disaster strikes. (It always does.)

For companies serving enterprise customers, there are two ways to become a big fish: Go after other big fish or go after lots of small fish.

Many entrepreneurs overlook the latter, when they should have learned a lesson from blue whales. At a hundred feet long, earth’s largest animal survives on a daily diet of tens of millions of krill that measure in less than an inch. It’s less like B-to-B and more like B-to-billions.

Even though there aren’t billions of bite-sized businesses to go after, in the United States alone the small business market is massive. They number 28 million, employ more than 56 million, and generate 46 percent of nonfarm GDP. Meanwhile, they have more room to grow and less bureaucracy to deal with.

What makes small businesses so compelling – especially in the face of headwinds like a deflating bubble – is that by virtue of their numbers alone, they present less risk and potentially more reward.

I’ve seen too many ambitious emerging companies successfully recruit a colossal enterprise customer, only to be crushed by customization requests, service demands, and SOPs. But I’ve also been fortunate to work with a few entrepreneurs who got it right.

One of our portfolio companies, AdRoll, found that building their ad retargeting platform with small business customers in mind gave them the insight and resilience to withstand their toughest challenge yet: Google entering the market with a competing product.

CEO Aaron Bell put it this way in Foundation Capital’s latest Start-Up Story: “I had always heard stories of how Google just makes a little move and wipes out a hundred companies. So I had this preconceived fear of Google knocking us out.”

As intimidating as it can be for a new company to make inroads into a new market only to see a huge player follow on, Aaron identified that Google had done them a favor by validating their platform. He focused his team on creating value for customers in a way that Google couldn’t – iterating quickly to meet the needs of new customers that Google had brought to the market, while creating tailored solutions for customers they were keen to keep.

Staying calm and staying the course in that tough moment certainly has paid off in the long run. Today, AdRoll serves more than 20,000 brands in 150 countries – seizing the mantle of “the world’s most widely used retargeting platform.”

Just as Dropbox continued to grow in the years after the launch of Google Drive, AdRoll is succeeding despite competition from Google in the same way that David beat Goliath: Not through brute strength, but with the best strategy. It goes to show that when it comes to the size of your customers’ businesses, it’s possible to think small on your way to growing big.

Source:  https://techcrunch.com/2016/06/21/to-compete-with-google-think-small/

Categorized in Search Engine

Google's Cardboard has proved to the masses that virtual reality is more than a pipe dream. Inexpensive cardboard headsets leverage smartphones to create makeshift head-mounted displays for low-level VR experiences.

For those whose fancies of owning a US$600 Rift or a $900 Vive were out of reach, Cardboard was a way to keep their imaginations captive while Google was dreaming of Daydream.

Coming two full Google I/O developer conferences after the introduction of Cardboard, Daydream gathers novel and nebulous ideas surrounding mobile VR into a cohesive ecosystem that someday could be a star.

Twinkle, Twinkle

Daydream builds on the Cardboard concept.

On the software side, Daydream and its VR tools will be baked into the upcoming Android N. Users will have the ability to switch between a traditional user interface and VR mode.

With Cardboard's cogs still in place -- things like VR versions of Street View and YouTube -- Daydream will arrive with a healthy amount of content. Further, Daydream-compatible apps from CNN, HBO Now, MLB.com, USA Today, The Wall Street Journal, Hulu, Netflix and IMAX are headed to the platform.

As for as hardware, Google has given top device manufacturers standards for developing Daydream-ready smartphones and headsets to hold them. Vendors selling the headsets will be required to package them with the Daydream remote control.

Nodding Off

Quietly, Google has been conquering the VR industry.While most of the press has gone to the high-end headsets, such as the Rift and PS VR, Cardboard has become the world's most successful VR platform.

Cardboard app downloads have surpassed the 50 million mark, Clay Bavor, head of VR at Google, said during Google's I/O 2016 developers conference last month.Those numbers are telling. Ultimately, Google has been looking to solve one of VR's most fundamental problems, suggested Abi Mandelbaum, CEO of YouVisit.

"While high-end developers like Oculus and HTC have worked to create headsets that provide highly immersive experiences, these pieces of hardware are very much unavailable to the general population due to their price tag and additional computer power needed to support them," he told TechNewsWorld.

As a result of its approximately $30-tall barrier to entry, Google's Cardboard platform has been a free-for-all to some degree, and its VR experiences are among the most basic of those on the market.

While hopes were high for a standalone headset to follow Cardboard, Google decided to make VR native to the phone, noted Marxent CTO Barry Besecker.

Google is "betting that mobile will be the key to VR proliferation, vs. desktop or console-based hardware like Oculus," he told TechNewsWorld.

Lucid Dreaming

Along with setting standards for Daydream hardware, Google will work to further establish itself in the VR market on the software side.

Through Daydream, "Google is helping to close another massive hole within the VR industry -- that is, the gap between the growing number of devices to view VR experiences and the limited amount of immersive content available to consumers," said YouVisit's Mandelbaum.

Google has kept consumers from nodding off while some awaited the release of the high-end headsets and others still await the affordability VR's second generation likely will bring.That said, even though Google's VR efforts have held the attention of the masses, it's premature to consider them a success, according to Rob Enderle, principal analyst at the Enderle Group.

If Google sees Daydream through, the company's sheer scale and resources might help it claim ownership of the market-- but Google has developed a reputation for failing to follow through, he told TechNewsWorld.

"Daydream VR appears to be the new strategic direction for Google VR," Enderle said, but "be aware that Google has the attention span of a small child on sugar, so how long this will remain 'strategic' will likely be measured in months."

Waking Up

The noise Google has kept up with its VR initiatives may have kept consumers from falling asleep, but it also might be waking up the company's rivals. OnePlus, HTC and LG have gotten a relatively early start before VR rush hour arrives.

One Google rival might be sleeping in, though -- unless Apple is keeping long hours in a lab somewhere working on its own VR products, which is entirely possible, according to Roger Entner, principal analyst at Recon Analytics.

"Microsoft is betting on HoloLens, and we still have to see what's up with Apple," he told TechNewsWorld. "Often Apple comes a little bit later than the others, but then they do it a lot better. I think that's the game plan here."If Daydream is everything Google hopes it will be, Apple could start to hear murmurs from its following if it doesn't come up with an answering volley.

While Cardboard eventually grew beyond Android to support iOS, Daydream is native to Google's mobile operating system.That could be risky, suggested Google may need to find away to support other platforms or it risks making the same mistake as Oculus and Samsung did, according to YouVisit's Mandelbaum.

Samsung's Gear VR, powered by Oculus -- a platform much like what Daydream wants to be when it grows up -- arrived with a built-in ceiling. Gear VR is compatible with just four Samsung handsets, he pointed out.

"In order to be successful in offering universal access and driving both viewership and creation," Mandelbaum said, "Google will need to shift to a more device-agnostic strategy that allows consumers access, regardless of their technology or location."

Source:  http://www.technewsworld.com/story/83620.html?rss=1

Categorized in Search Engine

Google has just updated how it determines your business’s local ranking.Another week, another step towards Google becoming a damn sight more transparent than we’re used to. If it wasn’t enough that Google revealed its top three ranking signals for organic search last Friday, this Friday it revealed a new ranking signal for local SEO… Prominence.

As noticed by Mike Blumenthal, and reported by SEJ over the weekend, Google has updated its Google My Business help page.

This resource details how you can improve your local rankings with practical guidance on keeping your business information complete and accurate (physical address, phone number, category), verifying your location(s), keeping your opening hours accurate and managing customer reviews.It also lists the ways in which Google determines your local ranking…

How Google ranks your business for local search

Relevance

How well does your local listing match what someone is searching for? This is why you business information should always be fully detailed and accurate.

Distance

How close are you to the person searching for a particular term? Bear in mind that relevance will be the stronger signal. If a business is further away from a searcher’s location, but is more likely to have what they’re looking for than a business that’s closer, Google will rank it higher in local results.

Additionally, if a user doesn’t specify a location, Google will calculate distance based on what’s known about their location.And this weekend Google added another…

Prominence

Basically… How well known is your business?

Here’s the exact wording on ‘prominence’ from Google…

Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.

Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.

Your position in web results is also a factor, so SEO best practices also apply to local search optimization.Your business’s overall organic search presence is a ranking factor when it comes to local.So ultimately, all of your regular, everyday SEO practices that you do to boost your rankings, whether on-page or off, apply to local.

Customer reviews

It’s also interesting to note that has Google confirmed that customer reviews and ratings are factored into local search ranking. (Although be warned that there was a ‘probably’ in the original text above.)

Experts always figured this was true anyway. Moz previosly found that review signals are 8.4% of the overall ‘local ranking pie’.

moz-local-ranking1

But again, it’s just nice to get confirmation on these things.

Source:   https://searchenginewatch.com/2016/04/04/how-does-google-determine-my-local-ranking/

Categorized in Search Engine

Google is your portal to everything out there on the World Wide Web...but also your portal to more and more of your personal stuff, from the location of your phone to the location of your Amazon delivery. If you’re signed into the Google search page, and you use other Google services, here are nine search tricks worth knowing.

It probably goes without saying but just in case: only you can see these results. Nobody else can Google your next hotel trip. How well they work is going to depend on how plugged in you are to other tools like Gmail, but they’re useful shortcuts from the Google homepage or the Chrome address bar.

“I’ve lost my phone”

The newest one in our list, which is essentially an easier way to get to Android Device Manager. Google “I’ve lost my phone” to see the last known location of all the phones linked to your Google account. You can call and lock your phone as well as locate it, and it works with both Android and iOS devices.

“Contact <name>”

Get at your Google Contacts straight from the Google search page with this trick, simply adding the name of one of your friends or family members after the “contact” keyword. If there’s more than one match found, you’ll see a list of options—click on any of the results to initiate an audio call over Hangouts.

“My deliveries”

Next, a series of personal searches that tap into the information Google has from your Gmail account. Use “my deliveries” (or “packages” or “purchases”) to see recent orders stashed in your inbox—click on any of the entries shown on screen and you can see prices together with any available tracking details.

“My flights”

For a while now Gmail has done a very good job of spotting travel plans hidden among your email messages (it’s basically what Inbox is built on) and if you Google “my flights” you can see past and future trips through the air. Expand any entry in the list to see flight numbers, times, and other salient details.

“My hotels”

The “my hotels” search works just like the flights one, with Google tapping into your inbox to bring up all the hotel reservations you’ve made. Again, click on any entry in the list to see the details—you can jump straight to the relevant email in Gmail, get directions to the hotel, and see older reservations too.

“My shows”

Run a search for “my shows” and you see all of your upcoming plays, gigs and other events that you might have a confirmation for somewhere in your Gmail account. Google does a decent job of pulling out the right details for you. Use “my reservations” to see both hotels and shows in the same list together.

“My bills”

You probably don’t want to be reminded about upcoming bills you’ve got to pay or about any money going out of your bank account, but just in case... “my bills” will find it for you, provided that there’s some kind of record in your Gmail account. If you want any financial assistance, that’s a separate Google search.

“My events”

A quick way of setting everything that’s coming up in your Google Calendar. You can also run queries like “when’s my next appointment?” or “what am I doing next week?” to get personal answers from Calendar. Click on an entry to see dates, times, descriptions and a list of the guests signed up to attend.

“My photos”

Hello, Google Photos! Google can bring up a response to “my photos” and “my videos” provided you’re using its in-house photo storage service. You can even get creative: try “my photos of me” or “my photos of cats” and see what kind of a results you get. It’s all very slick and straightforward.

Source:  http://fieldguide.gizmodo.com/9-secret-google-search-tricks-1781341511

Categorized in Search Engine

Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website's indexed subdomains using a simple (and free) Chrome plugin.

An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google.

The good old search operators

An easy way to find indexed subdomains is to use search operators.

Start with “site:” and the root domain.

sudmains-01

 

2. One by one, remove each subdomain (including: “www”) from the results with the “-inurl:” operator.

sudmains-02

3. When there are no more results for Google to return, your query with the search operators should include all subdomains indexed.

However, this technique has its limits. It’s unlikely that the site you’re auditing has as many subdomains as wordpress.com, but you may come across a site with several dozen subdomains. This can potentially cause the following issues:

The process can be long, especially if it needs to be done for several domains.
You might get Google “captchas” along the way.

The size of queries is limited (around 30 keywords). Thus, if your query is too long (too many -inurl operators), you will get a 400 error page from Google.Once you’re done, you still need some editing to create a nice list of subdomains to work with.

The solution: a simple Chrome extension, by Google

This extension, Personal Blocklist (by Google), will make your life easier. It allows you to “block” domains from appearing in your search results.The key here is that the extension operates at the subdomain level and stores the domains in a list.

1. Once added to Chrome, start with the same “site:domain.com” search command.

2. Under each result now appears a “Block subdomain.domain.com” link.

3. Click on each link until your result page is empty.

sudmains-05

4. You’re almost done! Simply click on the extension icon, then “export,” then copy/paste into Excel.

Enjoy!

Source:  http://searchengineland.com/quickly-find-export-subdomains-indexed-google-251370

Categorized in Search Engine

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