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The Zika virus surprised everybody in 2016 and sent people searching for more information about its symptoms and how to prevent it. Surprising side effects of common medications and high drug prices also earned spots on the list of year’s top searches. Prince’s death from a fentanyl overdose caused a spike in searches for information related to opioid abuse, and Olympian Michael Phelps put cupping therapy on the map.

Here’s a look at the top search trends on WebMD for 2016.

Zika

There have been lots of yardsticks used to show how a little-known virus named Zika rocketed around the globe this year. In 2016, WebMD searches for Zika-related terms increased by 433,558%.

There was a good reason for the spike in interest.

Zika caught the world’s attention in dramatic fashion, as news photographers working in Brazil captured images of babies born with abnormally small heads—a condition called microcephaly.

“Never before in history has there been the situation where a bite from a mosquito could result in a devastating malformation,” said CDC Director Tom Frieden at an April news briefing. Early in the year, Frieden also tweeted a picture of a few medical studies stacked in front of him on a table.

“Entire world literature on Zika,” he wrote on February 12. “50 years of neglect.”

As the year progressed, the news about Zika just got worse. Not only could it cause microcephaly; researchers also learned it could cause a range of harm to babies’ hearing and vision and brain abnormalities, even in babies born with apparently normal head sizes. It can also harm adults. Zika infections have been linked to a handful of deaths in adults, and it’s triggered cases of paralyzing Guillain-Barre syndrome and brain swelling.

We also learned mosquitoes weren’t the only way to catch the virus.

As Zika spread to countries where the infection had never previously been seen, scientists learned that the infection could be sexually transmitted — in some cases, weeks after a man or woman had been infected. That led to sweeping new precautions against unprotected sex for pregnant women and their partners and travelers.

Zika also moved to the U.S. mainland, with new cases being passed from people to mosquitoes in Miami and possibly in South Texas. An area of Miami Beach, FL, still has active transmission, which means we may hear more about this fast-spreading virus in 2017.

Heartburn Drugs and the Brain

New studies out this year tied popular proton pump inhibitor (PPI) medications for acid reflux and heartburn to an increased risk for dementia in older adults. That triggered searches for more information about these widely used medications and their side effects. Searches for the terms PPI and dementia grew by nearly 57,000% this year. A study last year also linked the drugs to an increased risk for kidney failure.

The authors of the dementia study say that the drugs are also known to deplete vitamin B12, which is linked to mental function. They may also affect levels of affect levels of amyloid and tau in the brain, proteins that have been associated with Alzheimer’s disease. But they also cautioned that more studies are needed before a cause-and-effect relationship can be proven.

Drug Price Hikes

The soaring price of EpiPens — a lifesaving device for people with severe allergies — had consumers fuming, and searches for terms related to EpiPens and cost were up 1,677% on WebMD. After the controversy, drug maker Mylan took action to reduce costs for the drug dispenser, which is used to inject the hormone epinephrine.

Cupping

The round bruises on swimmer Michael Phelps at the Olympics sent searches for the term “cupping” up by 136% among consumers in 2016. The centuries-old traditional Chinese therapy is trendy among athletes wanting to improve flexibility and range of motion. Therapists who use it believe it improves blood flow to an area and speeds recovery.

Opioid Abuse

Searches for the terms opioid and opioid abuse jumped 228% this year for consumers. The searches increased after authorities announced that the singer and songwriter Prince had overdosed on the powerful drug fentanyl. The musician was found dead at his home in April.

Search interest also surged after the White House announced a package of new initiativesaimed at expanding treatment for substance abuse.

Food Recalls

Consumers tuned into news about tainted food this year, too. Searches for food recalls jumped 263% in 2016 compared to the year before.  Popular foods recalled this year included Eggo wafflesSabra hummusBlue Bell ice cream, and Tyson chicken nuggets.

Kratom

Is Kratom a potentially helpful dietary supplement? Or a drug of abuse? That’s the question being weighed by the U.S. Drug Enforcement Administration (DEA) as it considers whether to ban it. The plant’s bitter leaves are used to relieve pain and curb addiction, but have also been linked to at least 15 deaths in the last two years. The DEA was planning to make kratom a Schedule I drug, the same as marijuana and heroin, but postponed that decision. Scientists and consumers have asked the agency to give them a chance to study it.

News of the DEA’s pending kratom ban more than doubled search interest; searches were up 119% from 2015 to 2016.

Important:

The opinions expressed in WebMD Second Opinion are solely those of the User, who may or may not have medical or scientific training. These opinions do not represent the opinions of WebMD Second Opinion are not reviewed by a WebMD physician or any member of the WebMD editorial staff for accuracy, balance, objectivity, or any other reason except for compliance with our Terms and Conditions. Some of these opinions may contain information about treatments or uses of drug products that have not been approved by the U.S. Food and Drug Administration. WebMD does not endorse any specific product, service or treatment.

Do not consider Second Opinion as medical advice. Never delay or disregard seeking professional medical advice from your doctor or other qualified healthcare provider because of something you have read on WebMD. You should always speak with your doctor before you start, stop, or change any prescribed part of your care plan or treatment. WebMD understands that reading individual, real-life experiences can be a helpful resource, but it is never a substitute for professional medical advice, diagnosis, or treatment from a qualified health care provider. If you think you may have a medical emergency, call your doctor or dial 911 immediately. 

Author:  Brenda Goodman

Source:  http://blogs.webmd.com/

Learn more about Zika Virus: What It Is, Affected Countries, Symptoms, Treatment and More [2019 Guide]

Categorized in Search Engine

Think you're a pro at using Google? We bet you don't know these 15 awesome hacks that can make your searches even better. These aren't just your basics. If you've thought it, Google's probably got a special search function for it.

1. Tip calculator

You're eating out with friends and are unsure how to split the bill? Type “tip calculator” in the Google search box and it will tell you the total per person as well as the tip.

2. Set a timer/stopwatch

Google can also act as a timer! For example, type “set timer 60 minutes” and the timer begins. Type “ stopwatch” and it will display a stopwatch.

3. Convert anything

Google Calculator handles conversions of all types, such as 3 ounces in tablespoons, 16 dollars in euros, or 19999GB to MB.

4. Find calories in anything

If you are confused about what to eat and what not to, start using Google as your health guide. It can give you complete details like amount of calories, and all other details like amount of total fat, cholesterol etc. For example, if you are confused among the calorie details of ice cream and a milk shake, just type “Ice cream Vs. milk shake”.

5. Cheapest air prices

Google Flights, the search engine's built-in flight tracking application, gives the major travel websites like Expedia, Orbitz, and Kayak a run for their money. Simply type in "Flights from x to y", and you'll be on your way. Google Flights will show you the cheapest fares from all the major flight booking engines, browse current prices by months, and show you the cheapest times and places to fly based on your destination.

6. Specific file type

Look for specific file type by just typing “filetype: pdf” after the word or phrase you're searching for.

7. Search within a site

If you want to search something within a specific website, simply type “site: xyz.com” followed by the word you looking up for.

8. Head or tails?

Type in “flip a coin” and let Google handle all your bets from now.

9. Sunrise or sunset times

You're vacationing at Honolulu. Of course you want to see all the beautiful points including the spectacular sunrise on the beach. Just so that you don't oversleep and miss the beautiful sight, google “sunrise Honolulu” and it will tell you the exact time.

10. Google Goggles

Google Goggles is a smartphone app that lets you search the web using your phone's camera instead of words. Simply take a picture of the item you want to search for, and look at the results.

11. Google Trends

The Google Trends webpage lets you explore trending search topics on Google and see what other people are searching for.

12. Exclude a word

Add a dash before the word to exclude the search term. So if you want to look up everything about Inception except for the movie, type in “inception –movie.”

13. Find sites with similar content to a URL you already know

Want more websites with local news? Type “related:thedailystar.net” into Google.

14. Location search

Want news from a particular area? Just insert “location:city/country” beside the search term.

15. When you don't remember a song lyric

Place an asterisk instead of a word in a phrase you don't know. It'll work as a wildcard and help you find the missing word in a phrase, e.g. “there is * that never goes *.

Source : http://www.thedailystar.net/

Categorized in Search Engine

Search engines are pretty good at finding what you’re looking for these days, but sometimes they still come up short. For those occasions there are a few little known tricks which come in handy.

So here are some tips for better googling (as it’s the most popular search engine) but many will work on other search engines too.

1. Exact phrase

 

The simplest and most effective way to search for something specific is to use quote marks around a phrase or name to search for those exact words in that exact order.

For instance, searching for Joe Bloggs will show results with both Joe and Bloggs but not necessarily placed sequentially. Searching for “Joe Bloggs” will surface only those that specifically have the name Joe Bloggs somewhere on the page.

The exact or explicit phrase search is very useful for excluding more common but less relevant results.

2. Exclude terms

If exact phrase doesn’t get you what you need, you can specifically exclude certain words using the minus symbol.

A search for “Joe Bloggs” -jeans will find results for Joe Bloggs, but it will exclude those results for the Joe Bloggs brand of jeans.

3. Either OR

Default text searches find results with all the words of the query. By using the OR term you can search for one or another term, not just all the terms. OR searches can be useful for finding things that you’re not sure which term will be used from a known list.

4. Synonym search

Sometimes it’s useful to search for a less specific term. If you’re not sure which term will be used you can use synonym search.

Searching for plumbing ~university will bring up results for plumbing from colleges as well as universities, for example.

5. Search within a site

The search engines of most websites are poor. You can search using Google instead by using the site or domain limiter.

Searching with site:theguardian.com followed by a search term, will find results from only theguardian.com. Combining with explicit search terms makes it even more powerful.

6. The power of the asterisk

Like the blank tile in Scrabble, the asterisk works as a wild card within searches. It can be used in place of a missing word or part of a word, which is useful for completing phrases, but also when you’re trying to search for a less definite article.

A search for architect* will search for architect, but also architectural, architecture, architected, architecting and any other word which starts with architect.

7. Searching between two values

Searching for something with a qualifier between two ranges is a good way of answering questions. For instance, if you’re looking for the who were the British prime ministers between 1920 and 1950 a search using british prime minister 1920.. 1950 will bring up results with dates ranging between 1920 and 1950.

That’s your search term followed by two full stops and a space.

8. Search for word in the body, title or URL of a page

Sometimes you only want to find text either within the URL, body or title of a page. Using the qualifier inurl: will search just within the url. The qualifier intext: will search within the body, while intitle: will search only within a page title.

For example, intitle:review will bring up all the articles with “review” in the page title.

9. Search for related sites

The related qualifier is useful for finding similar sites. Searching for related:theguardian.com for instance, will bring up the websites of other news organisations that Google deems the most similar to the Guardian.

10. Combine them

All these search tools can be combined to narrow down or expand searches. While some of them may be used only rarely, some such as explicit phrase searches are useful in almost all cases.

As Google and other search engines improve their understanding of the way people naturally type or say search queries, these power tools will likely become less and less useful – at least that’s the goal that search engines are working towards – but that’s certainly not the case at the moment.

Google gets in on the Star Wars fun with clutch of interactive easter eggs

Author: Samuel Gibbs

Source: https://www.theguardian.com

Categorized in Search Engine

Do you skim the surface of what Google can do for you, or are you an advanced Google searcher that dives in deep to everything Google has to offer? Learn how to master Google with advanced Google search techniques and make your searches super efficient. The following search tips offer a wide range of Google search tips and tricks, and will broaden how much you're able to accomplish with the "Swiss army knife" of search engines. 

Google Cheat Sheet

This Google cheat sheet gives you powerful search commands you can use instantly to narrow or broaden your Google searches - these are for searches that you want to narrow down with very powerful tools that are easy to use. Plus, it's printable, so you can have it handy right next to your computer when you need to use it. 

Google People Search

If you're looking for someone, Google is probably your best best to get started. You can find all sorts of information with just a cursory Google search, and best of all, it's completely free. 

Top Ten Google Search Tricks

Many people just don't realize that using just a few simple techniques can make your searches more successful right off the bat, with little to no "special" search knowledge required.

Search the Google Cache of a Website

If you want to get a look at a website before it went down due to too much traffic, or grab some information that might have changed recently, or simply take a walk down memory lane....Google's cache is the way to do it. Basically, you're able to view a "snapshot" of a website that Google has stored in its database. 

Twenty Things You Didn't Know You Could Do With Google

While most people use Google for search, Google definitely has a lot more to offer. This is a just a quick overview of what you can do with Google and Google's peripheral services - everything from email to image search. 

Google Maps isn't just good for directions and road maps; you can use it to go sight-seeing all over the globe, see a street view of nearly any destination worldwide, even check out local points of interest you might want to visit someday. 

Google Scholar

If you need to find scholarly, peer-reviewed articles with a minimum of fuss, Google Scholar is a good choice. Archived papers in any discipline can be found here, from science to history and everything in between. 

Clear Previous Google Searches

You can avoid a potentially embarrassing situation simply by clearing your previous Google searches whenever there is something you would rather keep to yourself. This is also quite useful when you want to take a look at your previous Google search history to figure out something you might have forgotten. 

How to Search a Specific Domain in Google

You can use Google to search specific domains (like .edu, or .gov, or .net) for information; this can be amazingly useful when you are looking for something and you're not getting a lot of good results. For example, say you're looking for a government-related item - you can limit your searches to .edu searches only. 

How to Find Similar Sites With Google

If you've got a few favorite sites, you can find ones that are similar using Google. This is an easy way to figure out other sites that are similar to the ones you already visit.

Source : https://www.lifewire.com

Auhtor : Wendy Boswell

Categorized in Search Techniques

Millions of people use Google search every day for a variety of reasons. Students use it for school, business people use it for research, and millions more use it for entertainment. Did you know that you may not be using Google search to its full potential? Here are 20 tips and tricks to maximize your search efficiency.

 

1. Use the tabs

The first tip is to use the tabs in Google search. On the top of every search are a number of tabs. Usually you’ll see Web, Image, News, and More. Using these tabs, you can help define what kind of search you need to do. If you need images, use the Image tab. If you are looking for a recent news article, use the News tab. It’s rudimentary and most people use the tabs already. If you are not, then it’s highly recommended to get associated with them. They can cut search times dramatically if utilized properly.

 

2. Use quotes

When searching for something specific, try using quotes to minimize the guesswork for Google search. When you put your search parameters in quotes, it tells the search engine to search for the whole phrase. For instance, if you search for Puppy Dog Sweaters, the engine will search for content that contains those three words in any order. However, if you search “Puppy Dog Sweaters”, it will search for that phrase exactly as you typed it. This can help locate specific information that may be buried under other content if not sorted out correctly.

 

3. Use a hyphen to exclude words

Sometimes you may find yourself searching for a word with an ambiguous meaning. An example is Mustang. When you Google search for Mustang, you may get results for both the car made by Ford or the horse. If you want to cut one out, use the hyphen to tell the engine to ignore content with one of the other. See the example below.

  • Mustang -cars

This tells the search engine to search for mustangs but to remove any results that have the word “car” in it. It can be wildly helpful when finding information about something without getting information about something else.

 

4. Use a colon to search specific sites

There may be an instance where you need to Google search for articles or content on a certain website. The syntax is very simple and we’ll show you below.

  • Sidney Crosby site:nhl.com

This will search for all content about famous hockey player Sidney Crosby, but only on NHL.com. All other search results will be removed. If you need to find specific content on a particular site, this is the shortcut you can use.

 

5. Find a page that links to another page

This Google search tip is a little obscure. Instead of searching for a specific page, you’re searching for a page that links to a specific page. Think about it this way. If you want to see who cited a New York Times article on their site, you would use this trick to find all the sites that link to it. The syntax is below.

  • link:nytimes.com

That will return all pages that link to the New York Times official website. The URL on the right side can be practically anything. Be aware, though, that the more specific it is, the fewer results you’ll get. We know not a lot of people will likely use this Google search trick, but it could be very useful for some.

 

6. Use the asterisk wildcard

The asterisk wildcard is one of the most useful ones on the list. Here’s how it works. When you use an asterisk in a search term on Google search, it will leave a placeholder that may be automatically filled by the search engine later. This is a brilliant way to find song lyrics if you don’t know all the words. Let’s look at the syntax.

  • “Come * right now * me”

To you or me, that may look like nonsense. However, Google search will search for that phrase knowing that the asterisks can be any word. More often than not, you’ll find they are lyrics to The Beatles song “Come Together” and that’s what the search will tell you.

7. Find sites that are similar to other sites

This is a unique one that could be used by practically everyone if they knew it existed. Let’s say you have a favorite website. It can be anything. However, that website is getting a little bit boring and you want to find other websites like it. You would use this trick. Below is the syntax.

 

If you search that above, you won’t find a link to Amazon. Instead, you’ll find links to online stores like Amazon. Sites like Barnes & Noble, Best Buy, and others that sell physical items online. It’s a powerful Google search tool that can help you find new sites to browse.

 

8. Use Google search to do math

As a college student, I can attest that I use this one rather frequently. Google search can actually do math for you. This is a rather complex one to describe because it can be used in so many ways. You can ask it basic questions or some more difficult ones. It is important to note that it won’t solve all math problems, but it will solve a good number of them. Here are a couple of examples of the syntax.

  • 8 * 5 + 5
  • Planck’s Consant

If you search the first one, it’ll return 45. It will also show a calculator that you can use to find answers to more questions. This is handy if you need to do some quick math but don’t want to do it in your head. If you search the second term, it will return the number value of Planck’s Constant. So it can do math, but it can also help you solve math problems by showing values for known mathematical terms.

 

9. Search for multiple words at once

Google search is flexible. It knows you may not find what you want by searching only a single word or phrase. Thus, it lets you search for multiples. By using this trick, you can search for one word or phrase along with a second word or phrase. This can help narrow down your search to help you find exactly what you’re looking for. Here is the syntax.

  • “Best ways to prepare for a job interview” OR “How to prepare for a job interview”

By searching that, you will search both phrases. Remember the quotes tip above? It’s being used here as well. In this instance, these two exact phrases will be searched. It can be done by word too, like the example below.

  • chocolate OR white chocolate

This will search for pages that have either chocolate or white chocolate!

 

10. Search a range of numbers

Searching for a range of numbers is another tip we don’t anticipate a lot of people using. The people that do use it, though, will probably use it quite a bit. People interested in money or statistics will find this tip particularly useful. Essentially, you use two dots and a number to let Google search know you’re looking for a specific range of numbers. Like the syntax below.

  • What teams have won the Stanley Cup ..2004
  • 41..43

 

In the first instance, the search will toss back the team that won the Stanley Cup in 2004. The two dots with only one number will tell the search that you don’t need anything before or after 2004. This can help narrow down searches to a specific number to improve search results. In the second, Google will search for the numbers 41, 42, and 43. It is obscure, but wildly useful if you happen to need to search for numbers like this.

 

11. Keep it simple

Now we’re getting into the general tips. Google search knows how to search for a lot of things. What this means is you don’t need to be too specific. If you need a pizza place nearby, use this to search.

  • Pizza places nearby

Google search will grab your location and deliver a variety of results about pizza places that are near you.

 

12. Gradually add search terms

There will come a time when Google search doesn’t shovel out the results you expect. In this instance, keeping it simple may not be the best option. As Google itself suggests, the best method is to start with something simple then gradually get more complicated. See the example below.

  • First try: job interviews
  • Second try: prepare for job interviews
  • Third try: how to prepare for a job interview

This will gradually refine the search to bring you fewer, more targeted terms. The reason you don’t go straight from the first try to the third try is because you may miss what you’re looking for by skipping the second step. Millions of websites phrase the same information in a number of different ways; using this technique lets you search as many of them as possible to find the best info.

 

13. Use words that websites would use

This is a very important one. When people use Google search to hunt the web, they generally search for things using the same language that they would use for speaking. Unfortunately, websites don’t say things the way people do; instead, they try to use language that sounds professional. Let’s look at some examples.

  • “I have a flat tire” could be replaced by “repair a flat tire.”
  • “My head hurts” could be replaced by “headache relief.”

The list goes on and on. When searching, try to use terminology you would find on a professional website. This will help you get more reliable results.

 

14. Use important words only

The way Google search works is to take what you search for and match it with keywords in online content. When you search for too many words, it may limit your results. That means it may actually take you longer to find what you’re looking for. Thus, it is apropos to use only the important words when searching for something. Let’s see an example.

  • Don’t use: Where can I find a Chinese restaurant that delivers.
  • Instead try: Chinese restaurants nearby.
  • Or: Chinese restaurants near me.

Doing this can help Google find what you need without all the clutter. So remember, keep it simple and use important words only.

 

15. Google search has shortcuts

A number of commands can be entered to give you instantaneous results. Like the math example above, Google can immediately give you the information you need that is displayed right at the top of the search results. This can save time and effort so you don’t have to click a bunch of bothersome links. Here are a few examples of some commands you can enter into Google.

  • Weather *zip code* – This will show you the weather in the given zip code. You can also use town and city names instead of area codes, but it may not be as accurate if there are multiple area codes in the city.
  • What is *celebrity name* Bacon Number – This is a fun little one that will tell you how many connections any given celebrity has to famed actor Kevin Bacon. The popular joke, Six Degrees of Kevin Bacon, is that no actor is more than 6 connections away from Kevin Bacon. Mark Zuckerberg has a Bacon Number of 3.
  • The math example posted above is another one.
  • What is the definition of *word* or Define: *word* – This will display the definition of a word.
  • Time *place* – This will display the time in whatever place you type in.
  • You can check any stock by typing its ticker name into Google. If you search for GOOG, it will check the stock prices for Google.


These quick commands can take a web search that is usually multiple clicks and condense it into a single search. This is very helpful for information you need repeatedly.

16. Spelling doesn’t necessarily matter

Google search has gotten a lot smarter over the years. These days, you don’t even need to spell words correctly. As long as it’s pretty close, Google can usually figure out what it means. Here are some examples.

  • If you search “Nver Gna Gve Yo Up” Google will automatically assume you mean to search for “Never Gonna Give You Up.” If by chance your misspelling was intentional, Google gives you the option to search for the misspelled term instead.

This trick is great if you happen to forget how to spell something or are not altogether sure how something is spelled. It can also be helpful when searching for obscure words. This applies to capitalization and grammar as well.

17. Use descriptive words

Pretty much everything can be described in multiple ways. Take our namesake, the “life hack.” The terminology “hack” refers to a computer programmer breaking security on a network or system. However, when used in conjunction with the word “life”, it alters the meaning to tips and tricks people can use to improve their lives. If you have trouble finding what you’re searching for, keep in mind that people may search or define what you need in a different way than you do.

  • You may search “How to install drivers in Ubunut?”
  • When you really mean “Troubleshoot driver problems Ubuntu.”

There really isn’t a good specific example for this one. If you search for something and you can’t find an answer, try asking the same question using different words and see if that helps the results.

 

18. Find a specific file

An often forgotten feature of Google search is the ability to search for a specific file or file type. This can be infinitely useful if you need a specific PDF or PowerPoint file that you previously viewed or need to use for another project. The syntax is quite simple.

  • *Search term here* filetype:pdf

In the above example, you simply replace the search term with whatever you’re searching for. Then use the filetype command and enter the extension of any file type you can think of. This can mostly be useful for scholarly purposes, but business presentations and other assorted presentations can benefit from this kind of search as well.

 

19. Money and unit conversions

Google search can quickly and accurately convert both measurement units and currency value. There are a variety of uses for this, like checking to see the conversion rate between two currencies. If you happen to be a math student, you can use it to convert from feet to meters or from ounces to liters. Here’s how to do it.

  • miles to km – This will convert miles to kilometers. You can put numbers in front to convert a certain number. Like “10 miles to km” will show you how many kilometers are in 10 miles.
  • USD to British Pound Sterling – This will convert a US dollar to British pounds. Like the measurements above, you can add numbers to find exact conversions for a certain amount of money.

It’s true that this tip is geared toward math students and international business people. However, you’d be surprised how often these tips are used by regular people.

20. Track your packages

Our last trick is to use Google search to find out where your packages are. You can enter any UPS, USPS, or Fedex tracking number directly into the Google search bar, and it’ll show you the tracking information about your package. This is much easier than going to the specific sites, waiting for them to load, then searching for your packages there. No examples are really needed for this one. Just type your tracking number in and see where your package is.

 

Google Search wrap-up

Google search is a very powerful search tool. Using the tips outlined above, you can find anything and everything you could ever need on the World Wide Web. Whether it’s avoiding Wikipedia for a school essay project, finding the latest stock prices, or even finding song lyrics, there is a way to make Google search work for you.

 

Small Business Hub gives twelve tips on how to improve your productivity by searching Google more efficiently. Search Google Like An Expert

 

Source : lifehack.org

Author : JOSEPH HINDY

 

 

 

 

 

Categorized in Search Engine

Building a cohesive search strategy can be difficult. There are a lot of factors to consider, including new search methods that are becoming increasingly popular such as altered reality and voice search and AI. But, other lesser known search strategies have the potential to increase engagement.

Learn more about overlooked search strategies you can use to get that much-needed boost in conversions.

The Benefits of Bing for Consumers and Advertisers

At Pubcon 2016 in Las Vegas, Brent Csutoras, SEJ’s Chief Social Media Strategist, sat down with Christi Olson of Microsoft to talk about the benefits of Bing for consumers and advertisers.

Here Are Some Key Takeaways from Her Interview:

  • Bing is finding ways to create a search results page that helps consumers take action right away. It’s not just about the links on the page anymore. It’s about what users are trying to do, the intent behind their query, and helping them get to their intended action quickly.
  • Bing presents more information and context based on user search behavior — what they’ve looked at in the past, how they’ve clicked, and how they engage with the search engine. A machine learning algorithm looks at user behavior over time. So, if you’re looking for your ad and do the same query repeatedly, your ad might not appear in search results because you’re not clicking on it. This teaches the algorithm that you’re not engaging with the ad so you might not be interested in it.
  • Bing’s audience skews slightly older than Google average audience (25 years old and up). Bing has also seen a 20% growth with its integration into Microsoft products, where it powers search on a user’s machine as well as across the internet.
  • The search engine also presents video in search results. Outside of text-based links, results that get good engagement include local search and shopping campaigns. Bing has a 30% market share, which means that one in three searches happens in Bing today. This opens up opportunities for advertisers.

Tips on Structuring Mobile Advertising Campaigns

In this interview at Pubcon 2016 in Las Vegas, Optmyzr CEO Frederick Vallaeys, shares a few strategies for structuring your mobile advertising campaigns.

Here Are Some Key Takeaways from the Interview:

  • The majority of search is now happening on mobile devices, so you must optimize for mobile search.
  • Google has created different bid modifiers for different devices: mobile bid modifier, tablet bid modifier, and desktop/computer bid modifier. If you want to advertise only on mobile, turn off your desktop traffic or set a different bid modifier for desktop traffic.
  • You can also create different landing pages. You can even have a mobile-preferred landing page. However, Google has taken away the ability to have a mobile-preferred ad.
  • Expanded text ads no longer have a mobile-preferred option. One way to get around this is using ad customizers to create mobile-preferred ads. Because of these new controls, you can think about account structure in completely new ways and you can reinvent it in a way that works best for you.

How On-Site Search Helps Boost Engagement and Conversions

JP Sherman of Red Hat discusses how on-site search can help boost engagement and conversions in this interview at Pubcon 2016 in Las Vegas.

Here Are Some Key Takeaways from His Interview:

  • People who are searching on your site are more likely to convert, since they’re already engaged and might even be looking for something you’re actually selling. Based on this, you can use on-site search as a force multiplier for conversion. On-site search is a way to establish brand identity, helping people remember who you are and encouraging return visits.
  • On-site search can help improve user experience based on the types of products you have, what your customers are looking at, and how they consume that information. Searching on your site is a way for people to get to your products so you need to understand what they’re actually looking for.
  • Key matches in on-site search can be seen as a stripped-down version of Google AdWords. It’s a way to promote something to the top of search results based on a keyword.

Source:  searchenginejournal.com

Categorized in Online Research

Most recently Skillings spoke to members of the Suburban Chamber of Commerce which serves the business communities of SummitBerkeley Heights, and New Providence. He spoke about improving online visibility with Google. Prior to that, he addressed the Neighborhood Networking Group in Berkeley Heights under the general topic "Things You Can Do with Your Website" to draw more traffic there. These speaking engagements came on the heels of workshops he conducted on search engine optimization (SEO) in Monmouth County.

"I think it is important to speak to business groups, because I feel I can make it easier for businesses to understand how search engine marketing (SEM) works," Skillings explained. "I also want them to know that I can step in to do the difficult things like link building that they can't do themselves."

Link building, for example, is essentially about establishing and then fostering inbound links to a website. Skillings points out that a business website can be something of a magnet to potential customers with SEO tools like keyword research, expert analysis of the competition and even social media consulting. The goal is a custom designed plan that fits the client's budget.

His own business website uses the symbolism of the needle in a haystack to simulate the typical business website trying to get found on the vast internet. Google will get you inside the haystack, Skilling reports, but you'll need the right tools and someone who knows how to use them to uncover the needle and make it more visible.

 

"My clients' interests are my interests and what I do every day is move my clients to better positions in the search engines," says Skillings, who is a Google Certified Partner, which, according to Google "means that you've demonstrated AdWords skill and expertise, met AdWords spend requirements, delivered agency and client revenue growth, and sustained and grown your client base."

Skillings was Global Reporting Manager at Mercer, an international consulting firm, when he launched his SEO business in 2006 at the age of 31. He is a past speaker and regular attendee of the SMX Advanced Expo in Seattle, the biggest and best national search marketing conference for professionals in that field.

Source : prnewswire

Categorized in Market Research

Search, more so than any other tool, plays a pivotal role when it comes to travel bookings. Travellers use Google at almost every stage of travel planning, from destination selection to booking a local taxi. It stands to reason then that Google pays special attention to the travel industry and just last month launched its own travel dashboard, sharing consumer search trends publicly for the first time.

But how can travel agents make the most of the tools made available by Google (some specifically available for the travel industry only), as well as other factors such as seasonality and unplanned world events, to enhance their position on Google and ensure they are standing out from their competitors?

Extensions

One of the most interesting things about this industry is that it is fantastic for showcasing all possible pay-per-click extensions (when a search engine allows businesses to buy their listings in search results). These range from sitelinks that are perfect for highlighting destinations to price extensions that can be used to promote special offers.

Keyword Planner

The keyword planner that Google offers will suggest bids for a range of generic holiday search terms, which indicates a highly competitive market. But it’s worth noting, these estimates can be conservative at best, so you should expect actual cost-per-clicks to be higher in reality, especially around the key booking periods of the year.

This makes it imperative to ensure that pay-per-click accounts are well optimised and bids managed on a regular and seasonal basis to ensure efficiency. It also makes “niche” spotting or exploiting your unique selling points imperative; long-tail expansions (low-volume, obscure, infrequently searched-for keywords) are vital to make campaigns commercially viable.

Search Engine Results Pages

The travel industry is unique when it comes to pay-per-click because there are ad formats available in this vertical that aren’t open to other markets. One that has rolled out to most countries now is the “3 pack” ad, which will suggest three different channels to book a room when a potential customer is searching for a hotel on Google. The “Book a Room” ads are shown below the main hotel information; clicks on these ads direct you to the advertiser’s landing page. Previously these ads were shown in the knowledge card on the right of Google, however after various tests (and probably falling revenue) Google has decided to move these into the heart of the page.

The “3 pack” is only showing on hotel results at the moment. These ads are powered by the Hotel Ads API; they need to be feed-based and work dynamically in order to serve accurate availability and pricing.

Seasonality

Marketers need to be on top of the seasonal trends that are particular to their brand to ensure they drive maximum volume during the periods of highest interest. Forecasting against trends and seasonality for your brand and allocating budgets to capitalise on surges in interest or changes in the weather are an important consideration when working to maximise cost efficiency and return on investment. Seasonal copy is also imperative within the travel industry. In a highly competitive market it is crucial to stand out and the cheapest way to do this is with quirky and seasonal copy.

Be agile

Agility is crucial when it comes to preventing wastage and protecting brand reputation. Global events have the ability to scupper the travel industry in an instant. Natural disasters, airplane crashes, terrorism threats and health crises all have a dramatic effect on searches and bookings. For example, searches around “Turkey” in July would have been driven more by the coup rather than people looking for holidays. In this instance it would have been crucial to remove Turkey-based copy and ads promoting holiday deals to the country or at the very least to have added negative terms such as “coup” or “uprising”.

Source : tornosnews

Categorized in Search Engine

Everyone knows how to pop a search term into Google and hit the search button, but very few realize the true power of Google. In this short-but-revealing gallery, I uncover 10 little-known facets of Google that are guaranteed to make even the most astute searcher abetter searcher. A few of the topics I will be covering are how to search FTPs with Google; how to block sites from your search results; and how to search Google Docs. If you're an advanced Google search novice, that's okay! Just be sure to read the recommended articles beneath each description in this gallery and they'll turn you into a pro in no time. And now, without any further ado, here are 10 Google search secrets.

How to block unwanted search results

Are there any searches you regularly perform that, no matter how much you refine the search query, you find yourself having to wade through the same garbage sites each time? Luckily, you don't have to put up with that any longer! Simply visit this URL, add the sites you would like to block, then never again worry about seeing them pollute your search results! To note, you can only block a total of 500 sites, but I've yet to come even close to hitting that limit.

How to block unwanted search results

How to search Google docs

If you're a document hunter like me, then you would undoubtedly enjoy searching Google Docs. The only problem is, if you visit the main Google Docs URL, you can only search documents of your own, or documents that have been shared with you. Fortunately, however, there's a nice little workaround: site:docs.google.com

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All you need to do at that point is enter the search terms you're interested in finding documents about and voila! For example, if you want to search for documents about Windows 7 on Google Docs, then you could try a query like this: site:docs.google.com "Windows 7"

How to search Google docs

How to search FTPs with Google!

You may be aware of the fact that Google indexes FTPs, but did you know you can prefix your search query with a little something that will show only results from FTPs? Until Google makes this an option (if they ever make it an option), here's how you do it with advanced operators:inurl:ftp -inurl:(http|https)

If you're interested in searching FTPs, I highly recommend reading my "Search ninja part 4: How to search FTPs with Google" post, where I dive deeper into this functionality and offer a couple of great FTP search engine alternatives!

How to search FTPs with Google!

Reverse image search: pure awesomeness

See the little camera icon to the left of the seach button in the image above? Go to the Google Images home pageand click that button. What you will see is a menu that asks you either for a URL or to upload an image. So, what good does that do you? Well, have you ever seen a tiny picture that you wanted to see full-size? Simply save that image or copy the URL to it, follow the prompt after you click that camera icon, then revel in the joy that is reverse image search!

That is just one of the many applications reverse image search is good for. Check out this post of mine, as well as the Google video below, for additional clarity and uses of reverse image search:

Reverse image search: pure awesomeness

How to view non-personalized search results

Tired of seeing search results that are filled with personal recommendations, auto-corrections, and more? Google quietly launched the "verbatim" tool a number of months ago to help you alleviate that. To use it, after you perform a search, on the left, you will see "More search tools." Click it and it will drop down to reveal the "verbatim" tool. Once you click "verbatim," your search results will refresh and yield unfiltered, uninfluenced search results. For more about the "verbatim" tool, click here to read Google's official announcement of it.

How to view non-personalized search results

 

How to quickly find a definition

Need to know the definition of a word? Simply head to Google and use the "define:" operator! For example, if you wanted a definition of ZDNet, you would search for the following: define:zdnet

Easy peasy, lemon squeezy!

How to quickly find a definition

How to view direct links in Google

One of my pet peeves with Google is that I can't just right-click on a link and choose "save target as." This is especially annoying when sifting through mountains of .ppt, .pdf, .doc,  and similar document/presentation filetypes. As such, I use a little trick with Firefox to allow me to quickly copy the full, direct link.

In the image above, you can see the title of the result that I have highlighted in addition to "oc" just beneath it. The trick is to start from where the "oc" is (which will be something other than "oc," if you're using a search result of your own) and highlight that one word plus the title of the search result. Then, you right-click on the word (noton the title of the search result) and select "View Selection Source" from the drop-down box. Firefox will take you straight to the section of code where the full link is displayed. You can then copy it and do with it whatever you so desire.

How to view direct links in Google

How to see results from just one site

Put simply, I find that Google knows most Web sites better than they know themselves. As such, I rarely ever use the built-in search functionality of a Web site. Instead, I opt for the site: advanced operator to filter results by the site I'm interested in searching, then follow it with the keywords I'm interseted in. For instance, if you want to search Microsoft's site for .pdf documents containing "Windows 7," you can simply run the following search query: site:microsoft.com filetype:pdf "Windows 7"

To note, Microsoft isn't the best example to give in this case, because they integrate their own Web search engine (Bing) to provide search functionality, as opposed to some small-time custom search built into only their site. Even so, the point remains!

How to see results from just one site

How to find educational documents and more

How often do you use the Internet to educate yourself? For me, the answer is "frequently." As such, one little trick I've come up with to dig up some great educational content is to search .edu domains (which belong to educational establishments). Let's say you're interested in learning about C++ programming and you would like to see "Introduction to C++" types of documents/presentations. All you have to do is perform a search query similar to the following: site:edu intitle:"Introduction to C++" filetype:pdf

Don't forget that there are many document/presentation file types you can search for as well! A variation of the search query above, to include additional file types, is as follows: site:edu intitle:"Introduction to C++" filetype:pdf | filetype:ppt | filetype:doc

How to find educational documents and more

Cached view: buried, not gone!

Remember the cached view? I've met a few people who were upset because they thought Google had completely done away with it! Hopefully, that will never be the case, but, for now, the "cached" functionality is still alive and kicking -- it's just slightly buried. Once you perform a search, if you hover over the search result you're interested in seeing a cached view of, you will see a rectangular box with two right-facing arrows appear. If you hover over it, you will see a site preview that shows you where on the page your search term is located. Additionally, for most pages, you will see a "Cached" link, as pictured above. Click it, and you'll be taken to the page as it's cached on Google's end.

So, there you have it! 10 Google search secrets to help make you a better searcher (or, at least, to help you improve your search results). If you found this helpful, please spread the word and be sure to check out the additional recommended reading provided with each of the points noted throughout this gallery. Thanks for reading and happy searching!

Cached view: buried, not gone!

Source: zdnet.com

Categorized in Research Methods

Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?

Google is now showing image thumbnails in the mobile search results for select queries. The queries seem to be product-based queries where the user might find an image of the product useful. Google was actually testing this back in August 2016 and also earlier in December 2014, and it now seems to be showing for all mobile searchers.

I was personally able to replicate it and had them come up for me for searches from [door locks] to [wine glasses] to searches on types of cars or color of cars. Here are some screen shots of how they look in the mobile search results.

google-mobile-thumbnails-images-snippets

 

 

google-mobile-thumbnails-images-snippets2

 

We asked Google for a comment about this yesterday but did not hear back by the time we published this story.

Source: http://searchengineland.com 

Categorized in Online Research
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