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One of the keys to building credibility with search engines is to keep creating fresh content. But not every website owner has time to create the quantity of quality content favored by search engines or like-minded thought leaders. Here are ideas to speed up the content-generating process without sacrificing quality.

Avoid fluff

Rule No. 1 when trying to produce several 500-1,000 word articles per week is to not fall into the trap of creating fluff that doesn't benefit anyone. Users certainly won't keep coming back to your site if all you give them is useless information. So, make sure your content is original and has some value to readers.

Start with outlines 

Outlines are the best way to map out the focus of an article and how it logically leads to a conclusion or important point. You can begin simply through brainstorming sessions in which all you do is write down the most powerful keywords relating to your content.

Then use these words to build phrases, which become headings that summarize paragraphs. Headings naturally flow into sentences that open paragraphs, followed by primary and secondary support sentences. It helps if you've already done research and have key facts in front of you. The outline process should only take about 10 minutes. 

 

Collect a list of ideas

Collecting ideas before you even begin the process of writing is the first thing that you should do even if you end up using only a small percentage of those ideas. Show your readiness to collect content ideasas they come, so that they are at your fingertips when you need them. This can be done using your notebook or your smartphone.

Schedule your writing tasks

To speed up your content writing, conduct brainstorming sessions for multiple headlines and ideas at once and categorize topics into themes or the manner you want to group your content. Then, list them according to your content writing schedule. Give yourself your own writing assignments. Waste no time in putting your content ideas on your editorial calendar for the upcoming weeks or months, all at once.

Research in advance

Advanced planning allows time to conceptualize what you will be writing the week before. This allows you time to research before you actually start writing. Once you make this a habit, it will prevent you from getting side-tracked during the critical phase of first-round of writing. When researching, you will probably come across ideas that you may want to write about later. It’s advisable to keep them for the future.

Show zero-tolerance towards distractions

Social media and net-surfing are common distractions while you write content. Try using tools that won’t allow you to access social sites while writing. Multi-tasking is another big distraction, as it doesn’t work, and saps your productive abilities.

Refrain from self-editing as you write

The initial copy of your content could be rather sloppy, replete with errors and typos, and voluminous at times. However, you are advised to refrain from self-editing as you write. Editing comes much later. Write your content in chunks and do it quickly without thinking too hard. Once the initial copy is ready, you can think about the perfect conclusion and the heading.

Make an audio recording

Since most humans can speak faster than they write or type, it's helpful to just record yourself saying what you want to say. Then go back and transcribe it and edit it so that it flows better for a reader. Perhaps the audio will be listenable enough to publish on the site as well. If you talk at a pace of 120 words per minute, it's possible to create a thousand-word soundtrack in less than ten minutes. 

Outsource content 

The final piece of the puzzle to crafting vast amounts of content quickly is to do what many professional media outlets are doing these days (in case you are using dictation software or recording content): outsourcing content to professionals or freelancers who do transcription work based on your specifications, while maintaining the confidentiality of the file, and charge within your budget. 

Author:  Beth Worthy

Source:  http://www.business.com/

Categorized in News & Politics

The Washington Post reports that a new search engine called Omnity is on the way, which is targeted at researchers and students. Not only is it being recognized for unique features that Google doesn’t offer, many publications are calling it “smarter than Google.”

Reports indicate that Omnity separates itself from the pack by serving up results which best match the search term entered in. There’s also the added capability of indicating how those results relate to one another.

If you’re researching a subject you know little about, for example, you can type it in as a search term and immediately see which resources are getting cited the most.In addition you can see who has conducted the most influential research on the subject as well as which university is leading when it comes to research on that subject.

Omnity will pull information from a variety of sets of data including: SEC filings, publicly available news, organizational reports, scientific journals, financial reports, and legal histories.

Alternatively, you can input your own data sources. For example, you can upload a piece of your own research, or some research papers found elsewhere, and the search engine will return the links to other resources that are relevant but not directly cited in sources you’ve uploaded. With this feature, you can easily find you can find unique sources of information to add to your research.

The Washington Post argues that Omnity overcomes one of the problems of modern search engines, which is the fact that today search engines are based on keywords. With that being the case, today search engines can only return results if the keywords in the title of the page match what’s being search for.  Omnity improves on the current search model by scanning through the entirety of a document.

 

The Post concedes that Omnity is not likely to overtake Google at any point in time, but niche search engines still have a place in the market. As search  continues to evolve, we may see Omnity being used in a way we can’t predict at this time. The Washington Post gives the example of niche search engine Wolfram Alpha, originally marketed as a computational search engine, now helps to power a search giant known as Siri.

It’s worth keeping an eye on new search engines like this because it’s an indication of where other search engine's might be going. It also demonstrates how our search habits are changing over time.

Author:  Matt Southern

Source:  https://www.searchenginejournal.com

Categorized in Search Engine

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