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Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. 

How do they stack up today, and who looks best placed to offer the best visual searchexperience?

Historically, the input-output relationship in search has been dominated by text. Even as the outputs have become more varied (video and image results, for example), the inputs have been text-based. This has restricted and shaped the potential of search engines, as they try to extract more contextual meaning from a relatively static data set of keywords.

Visual search engines are redefining the limits of our language, opening up a new avenue of communication between people and computers. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search.

Our culture is visual, a fact that visual search engines are all too eager to capitalize on.

visual culture

Already, specific ecommerce visual search technologies abound: Amazon, Walmart, and ASOS are all in on the act. These companies’ apps turn a user’s smartphone camera into a visual discovery tool, searching for similar items based on whatever is in frame. This is just one use case, however, and the potential for visual search is much greater than just direct ecommerce transactions.

After a lot of trial and error, this technology is coming of age. We are on the cusp of accurate, real-time visual search, which will open a raft of new opportunities for marketers.

Below, we review the progress made by three key players in visual search: Pinterest, Google, and Bing.

Pinterest

Pinterest’s visual search technology is aimed at carving out a position as the go-to place for discovery searches. Their stated aim echoes the opening quote from this article: “To help you find things when you don’t have the words to describe them.”

Pinterest 200M_0

Rather than tackle Google directly, Pinterest has decided to offer up something subtly different to users – and advertisers. People go to Pinterest to discover new ideas, to create mood boards, to be inspired.  Pinterest therefore urges its 200 million users to “search outside the box”, in what could be deciphered as a gentle jibe at Google’s ever-present search bar.

All of this is driven by Pinterest Lens, a sophisticated visual search tool that uses a smartphone camera to scan the physical world, identify objects, and return related results. It is available via the smartphone app, but Pinterest’s visual search functionality can be used on desktop through the Google Chrome extension too.

Pinterest’s vast data set of over 100 billion Pins provides the perfect training material for machine learning applications. As a result, new connections are forged between the physical and digital worlds, using graphics processing units (GPUs) to accelerate the process.

pinterest object detection

In practice, Pinterest Lens works very well and is getting noticeably better with time. The image detection is impressively accurate and the suggestions for related Pins are relevant.

Below, the same object has been selected for a search using Pinterest and also Samsung visual search:

Pinterest_Samsung

The differences in the results are telling.

On the left, Pinterest recognizes the object’s shape, its material, its purpose, but also the defining features of the design. This allows for results that go deeper than a direct search for another black mug. Pinterest knows that the less tangible, stylistic details are what really interest its users. As such, we see results for mugs in different colors, but that are of a similar style.

On the right, Samsung’s Bixby assistant recognizes the object, its color, and its purpose. Samsung’s results are powered by Amazon, and they are a lot less inspiring than the options served up by Pinterest. The image is turned into a keyword search for [black coffee mugs], which renders the visual search element a little redundant.

Visual search engines work best when they express something for us that we would struggle to say in words. Pinterest understands and delivers on this promise better than most.

Pinterest visual search: The key facts

  • Over 200 million monthly users
  • Focuses on the ‘discovery’ phase of search
  • Pinterest Lens is the central visual search technology
  • Great platform for retailers, with obvious monetization possibilities
  • Paid search advertising is a core growth area for the company
  • Increasingly effective visual search results, particularly on the deeper level of aesthetics

Google

Google made early waves in visual search with the launch of Google Goggles. This Android app was launched in 2010 and allowed users to search using their smartphone camera. It works well on famous landmarks, for example, but it has not been updated significantly in quite some time.

It seemed unlikely that Google would remain silent on visual search for long, and this year’s I/O development revealed what the search giant has been working on in the background.

google lens

Google Lens, which will be available via the Photos app and Google Assistant, will be a significant overhaul of the earlier Google Goggles initiative.

Any nomenclative similarities to Pinterest’s product may be more than coincidental. Google has stealthily upgraded its image and visual search engines of late, ushering in results that resemble Pinterest’s format:

Google_Image_Search

Pinterest_image_search

Google’s ‘similar items’ product was another move to cash in on the discovery phase of search, showcasing related results that might further pique a consumer’s curiosity.

Google Lens will provide the object detection technology to link all of this together in a powerful visual search engine. In its BETA format, Lens offers the following categories for visual searches:

  • All
  • Clothing
  • Shoes
  • Handbags
  • Sunglasses
  • Barcodes
  • Products
  • Places
  • Cats
  • Dogs
  • Flowers

Some developers have been given the chance to try an early version of Lens, with many reporting mixed results:

Lens_BETA

Looks like Google doesn’t recognize its own Home smart hub… (Source: XDA Developers)

These are very early days for Google Lens, so we can expect this technology to improve significantly as it learns from its mistakes and successes.

When it does, Google is uniquely placed to make visual search a powerful tool for users and advertisers alike. The opportunities for online retailers via paid search are self-evident, but there is also huge potential for brick-and-mortar retailers to capitalize on hyper-local searches.

For all its impressive advances, Pinterest does not possess the ecosystem to permeate all aspects of a user’s life in the way Google can. With a new Pixel smartphone in the works, Google can use visual search alongside voice search to unite its software and hardware. For advertisers using DoubleClick to manage their search and display ads, that presents a very appealing prospect.

We should also anticipate that Google will take this visual search technology further in the near future.

Google is set to open its ARCore product up to all developers, which will bring with it endless possibilities for augmented reality. ARCore is a direct rival to Apple’s ARKit and it could provide the key to unlock the full potential of visual search. We should also not rule out another move into the wearables market, potentially through a new version of Google Glass.

Google visual search: The key facts

  • Google Goggles launched in 2010 as an early entrant to the visual search market
  • Goggles still functions well on some landmarks, but struggles to isolate objects in crowded frames
  • Google Lens scheduled to launch later this year (Date TBA) as a complete overhaul of Goggles
  • Lens will link visual search to Google search and Google Maps
  • Object detection is not perfected, but the product is in BETA
  • Google is best placed to create an advertising product around its visual search engine, once the technology increases in accuracy

Bing

Microsoft had been very quiet on this front since sunsetting its Bing visual search product in 2012. It never really took off and perhaps the appetite wasn’t quite there yet among a mass public for a visual search engine.

Recently, Bing made an interesting re-entry to the fray with the announcement of a completely revamped visual search engine:

This change of tack has been directed by advances in artificial intelligence that can automatically scan images and isolate items.

The early versions of this search functionality required input from users to draw boxes around certain areas of an image for further inspection. Bing announced recently that this will no longer be needed, as the technology has developed to automate this process.

The layout of visual search results on Bing is eerily similar to Pinterest. If imitation is the sincerest form of flattery, Pinterest should be overwhelmed with flattery by now.

Bing_Pinterest

The visual search technology can hone in on objects within most images, and then suggests further items that may be of interest to the user. This is only available on Desktop for the moment, but Mobile support will be added soon.

The results are patchy in places, but when an object is detected relevant suggestions are made. In the example below, a search made using an image of a suit leads to topical, shoppable links:

Bing_Suit

It does not, however, take into account the shirt or tie – the only searchable aspect is the suit.

Things get patchier still for searches made using crowded images. A search for living room decor ideas made using an image will bring up some relevant results, but will not always hone in on specific items.

As with all machine learning technologies, this product will continue to improve and for now, Bing is a step ahead of Google in this aspect. Nonetheless, Microsoft lacks the user base and the mobile hardware to launch a real assault on the visual search market in the long run.

Visual search thrives on data; in this regard, both Google and Pinterest have stolen a march on Bing.

Bing visual search: The key facts

  • Originally launched in 2009, but removed in 2012 due to lack of uptake
  • Relaunched in July 2017, underpinned by AI to identify and analyze objects
  • Advertisers can use Bing visual search to place shoppable images
  • The technology is in its infancy, but the object recognition is quite accurate
  • Desktop only for now, but mobile will follow soon

So, who has the best visual search engine?

For now, Pinterest. With billions of data points and some seasoned image search professionals driving the technology, it provides the smoothest and most accurate experience. It also does something unique by grasping the stylistic features of objects, rather than just their shape or color. As such, it alters the language at our disposal and extends the limits of what is possible in search marketing.

Bing has made massive strides in this arena of late, but it lacks the killer application that would make it stand out enough to draw searchers from Google. Bing visual search is accurate and functional, but does not create connections to related items in the way that Pinterest can.

The launch of Google Lens will surely shake up this market altogether, too. If Google can nail down automated object recognition (which it undoubtedly will), Google Lens could be the product that links traditional search to augmented reality. The resources and the product suite at Google’s disposal make it the likely winner in the long run.

Source: This article was published searchenginewatch.com By Clark Boyd

Categorized in Search Engine

The CIA is developing AI to advance data collection and analysis capabilities. These technologies are, and will continue to be, used for social media data.

INFORMATION IS KEY

The United States Central Intelligence Agency (CIA) requires large quantities of data, collected from a variety of sources, in order to complete investigations. Since its creation in 1947, intel has typically been gathered by hand. The advent of computers has improved the process, but even more modern methods can still be painstakingly slow. Ultimately, these methods only retrieve minuscule amounts of data when compared what artificial intelligence (AI) can gather.

According to information revealed by Dawn Meyerriecks, the deputy director for technology development with the CIA, the agency currently has 137 different AI projects underway. A large portion of these ventures are collaborative efforts between researchers at the agency and developers in Silicon Valley. But emerging and developing capabilities in AI aren’t just allowing the CIA more access to data and a greater ability to sift through it. These AI programs have taken to social media, combing through countless public records (i.e. what you post online). In fact, a massive percentage of the data collected and used by the agency comes from social media. 

As you might know or have guessed, the CIA is no stranger to collecting data from social media, but with AI things are a little bit different, “What is new is the volume and velocity of collecting social media data,” said Joseph Gartin, head of the CIA’s Kent School. And, according to Chris Hurst, the chief operating officer of Stabilitas, at the Intelligence Summit, “Human behavior is data and AI is a data model.”

AUTOMATION

According to Robert Cardillo, director of the National Geospatial-Intelligence Agency, in a June speech, “If we were to attempt to manually exploit the commercial satellite imagery we expect to have over the next 20 years, we would need eight million imagery analysts.” He went on to state that the agency aims to use AI to automate about 75% of the current workload for analysts. And, if they use self-improving AIs as they hope to, this process will only become more efficient.

While countries like Russia are still far behind the U.S. in terms of AI development, especially as it pertains to intelligence, there seems to be a global push — if not a race — forward.  Knowledge is power, and creating technology capable of extracting, sorting, and analyzing data faster than any human or other AI system could is certainly sounds like a fast track to the top.  As Vladimir Putin recently stated on the subject of AI, “Whoever becomes the leader in this sphere will become the ruler of the world.”

Source: This article was published futurism.com By Chelsea Gohd

Categorized in Science & Tech

The worldwide population is more than 7 billion and of that 7 billion, 3.5 billion have internet access. 2.3 billion People worldwide are active social media users.

The world seems smaller now as there are various apps available now which help you communicate with people across the globe. Using social media, you can share news with a friend thousands of miles away and share it with other like-minded people around the world. This can be both a blessing and a curse.

On the one hand when used for positive purposes, you can use social media to help people on the other side of the globe whom you wouldn’t have been able to otherwise. But when fake news stories spread and spread hatred and vitriol among people, then a lot of lives can be ruin too. Here are some social media facts.

1. Fake news is more viral than real news

social-media-fake-news

Currently, the most popular social media website is Facebook. Almost everyone you know has a Facebook account. You find all sorts of news and info on Facebook but what’s troubling is that there is a large quantity of fake news out there.

Earlier this year, investigations by BuzzFeed revealed that 20-40% of news stories on Facebook could be fake. There are groups of people who create news stories and spread them in the hopes that they become viral and they can profit from ad revenue. The more controversial the news, the more chances it has of going viral.

44% of adults get all their news from social media. It is such a powerful tool that fake news stories have been shown to have influenced the recent US elections. Mike Caulfield, from Washington State University carried out research that showed that fake news articles gained thousands of more shares than real ones. Safe to say this is a problem now.

2. Facebook’s population is almost 4 times that of the United States

facebook-population

The population of the U.S is approximately 320 million while Facebook has over 1.5 billion users. This just shows how effective social media can be for brand advertising as it reaches billions across the globe. Also interesting, is that it is believed 130 million Facebook accounts could be fake.

3. There are over 320 million active Twitter users
Of these users, only about 1/3rd log in every day.

4. Daily Snapchat views increased by 400% in a year
In 1 year, daily video views rocketed from 2 billion to 10 billion which just goes to show the constant, tremendous growth of various social media platforms.

5. It would take 158 years to watch just a day’s worth of Snapchat stories

snapchat-stories

The average Snapchat story is just 10 seconds long but over 500 million are uploaded every day. Safe to say that it won’t be possible for a single person to watch a days’ worth of them.

6. More people worldwide own cellphones than toothbrush
Most people access social media through their cellphones. Of the 7 billion people worldwide, 3.7 billion own cellphones but only 3.5 billion own toothbrushes.

7. Every second, more than 500 hours of video is added to YouTube
Everyone has spent time watching random stuff on YouTube to while away the time. Good to know that you can never run out of stuff to watch.

8. Facebook is the most addicting social media platform
Research conducted on various social media platform showed that 23% of Facebook users check their accounts 5 or more times a day and the average number of daily Facebook look-ins is 4.

9. Marketers say that written content is better than visual content
In a survey of more than 3000 social media marketers, more than half said that written media as blog posts, etc. was their preferred form of marketing.

10. Facebook drives the most traffic to your website
Facebook is the best medium for getting more users to check out your website, followed by Pinterest and Twitter.

11. Most people access social media through their phones
There are over 1.65 billion active mobile social media accounts. This is especially true for developing countries as wires internet is not available everywhere so people access the internet through mobile networks.

12. Pinterest dominates the female market

pinterest-facts

There are over 70 million Pinterest users and of that, more than 70% are women. Also of note is that 88% of people purchase a product that they pinned.

13. LinkedIn dominates the professional social media market
It has over 350 million registered members. One thing that has helped is that it was one of the first to jump into the market since it was started way back in 2002. There are also other similar networks available to review and find jobs.

14. Social networks earned over $8.3 billion from advertising in 2015
This just goes to show the immense money making potential in the social media market.

15. Instagram has over 400 million active users
Instagram has shown rapid growth since its inception in 2010 and growth will continue with the recent selfie and hashtag crazes around the world. It’s mostly used by teens and young adults.

16. Instagram has the highest per follower engagement rate

instagram-engagement-platform

Its engagement rate is 58 times higher than Facebook’s and 120 times higher than Twitter’s.

17. Young people view Instagram as more important than Facebook and Twitter
This could be because Instagram is viewed as the newer and cooler app compared to the older ones. 90% of Instagram users are younger than 35 and 32% of US teens cited Instagram as their favorite social network.

18. Most social networks have an even split of male and female users
Facebook is used by 77% of female’svs 66% of males, Instagram is 29% vs 22%, Twitter is 21% vs 24% and LinkedIn is 27% vs 28%. Pinterest is the only outlier with 42% of female’svs 13% of males.

19. Facebook is the 2nd most visited website in the world
The number one most visited is Google while YouTube came in at number 3.

20. There are over 40 million active small business pages on Facebook
Of that 40 million, only about 2 million actually pay for advertising.

Source: This article was published quertime.com

Categorized in Social

Facebook has just launched its new search tool called “Graph Search”. It’s the social networking site’s biggest foray into online search. Most analysts said that the new social search is not strong enough to challenge Google as the world’s dominant search engine, but it will certainly take away quite a sizeable search share from Google especially on the local information.

Apart from social search, Facebook has collaborated with Microsoft’s Bing to provide web search results. In return, Bing also includes certain Facebook results into their search results. However, when it comes to social search, your choices are not limited to Google, Facebook and Bing only. There are other powerful social network search engines out there helping you to find social profile of people, company, group and brand, as well as user-generated content such as comments, bookmarks, videos, and news.

The social media search tools find information from multiple social networking sites including Facebook, Twitter, Google+ and LinkedIn at the same time. It saves you lots of efforts and time as you don’t have to search each social media site individually. Without further ado, here are our 22 best social network search engines you must check out.

Searching Numbers of Social Network Sites at the Same Time

Social Mention
Google is the most popular search engine that people use to find almost everything on the Web. However when it comes to social network, you should give Social Mention a try. It’s a search engine specifically designed for people to find social media contents including blogs, microblogs, comments, bookmarks, videos and many more. Social Mention also features auto-alerts allowing you to receive daily email based on your searches such as brand, celebrity, company, etc. If you are blogger, consider to install its real-time buzz widget on your site.

Social Searcher

social-searcher-free-social-search-engine

Social Searcher is another social network search tool which allows you to search trending links from Facebook, Twitter and Google+. Through this real-time online service, you can monitor your brands, find live stream links, find interesting content, and many more.

WhosTalkin
WhosTalkin enables you to search through a number of social media sites and blogs for trending topics and conversations about celebrity, sports, food, places, video, etc.

YoName
YoName allows you to search people across social networking sites like Facebook, Twitter, LinkedIn, YouTube, Flickr, Blogger blogs and many more. All you need to do is enter people name, email address or phone number, then hit “Yo” button to see the results. Apart from people search, YoName also supports Web search, business search as well as public records search.

Anoox
Anoox is social networking based search engine. It enables you to find information through multiple social media websites or ask questions to the real people.

Searching Facebook

facebook_graph_search

Facebook Graph Search
With the latest Facebook search tool, you can discover connections between people, places and things, based on your friends, activities, interests and status updates.

Booshaka
Booshaka searches and ranks the most passionate people, group and communities on Facebook. It lets you understand who your engaged fans are, and help you reach more people.

Searching Twitter

Twitter Advanced Search
With Twitter Advanced Search, you can search based on people, words, and places. On the displayed results, you can instantly connect and follow any celebrity, experts, brands and news.

Keyhole.co
Keyhole.co allows you to find popular, useful and interesting content published on Twitter, blogs and news sites. You can search everything or filter the results based on tweets, links, photos, videos, experts, or trending.

Search Engines’ Social Search Tools

best-people-social-search-engine

Google Inside Search
When signed in with Google Plus, you will be able to find both personal results and social results about you and your friend’s photos, posts, video and other content.

Bing Social
With Bing Social, you can find the latest news and trending topics from Facebook, Twitter and other social media sites.

Searching Photos

Flickr Advanced Search
Flickr is one of the largest photo and video sharing sites. It provides users advanced search tool with many filters and options helping you find image or video you want easily.

Searching Videos

Blinkx
Blinkx is video search engine with millions hours of indexed online videos. It lets you watch a wide variety of videos including news & politics, celebrity, technology, business, gaming, food, sports, and more, taken from famous news sites and video sharing sites.

Searching Blog Posts and Forum

Technorati
A famous blog posts search engine that lets you search weblogs based on keyword and tag.

Boardreader
This is an online search tool for forums and boards. Through the search engine, you can find popular content on the Internet including videos, news, press releases, articles, etc.

Other Social Search Tools

Addictomatic
Another site to search the latest news, trending topics, interesting blog posts, viral videos, and funny photos.

Twazzup
Another real-time online tool for you to find out trending news and topics across multiple social media and news sites.

Joongel
Joongel is a comprehensive vertical search service that lets you find information in different categories, from social media to gossip.

Folowen
Folowen is another search engine that let you search both people and organization’s profile across multiple social media sites. It lets you follow the social profile of any people, group, brand and company easily.

Snitch Name
This is a white pages service for social networks. It enables you to search people’s profile on Facebook, LinkedIn, Twitter, MySpace and other social media sites.

Source: This article was published quertime.com

Categorized in Search Engine

LinkedIn's Advanced Search holds the keys to the kingdom when it comes to finding your ideal clients and customers on the platform. Here's how it works.

What if you take the power of Google Search with the real-time communication abilities of Facebook and make it work specifically for professionals?

That's exactly what it's like to leverage LinkedIn's extraordinary internal search engine, which indexes data points on its 500 million users.


Far too few of the platform's users understand the hidden treasure of LinkedIn's Advanced Search features, which allow you to instantly create a targeted list of your ideal B2B prospects with a few clicks.

I'm going to explore a few of them with the rest of this post.

3 Steps to Finding Sales Leads on LinkedIn

If you follow the simple steps I've outlined below, you'll walk away with a fast, easy, and efficient way to generate more sales leads than you know what to do with on the world's largest platform for professionals.

As someone who has spent the past five years showing others how to generate new business with LinkedIn, I still meet people each day who had no idea what's possible on the platform.


If you're in that camp, prepare to have your eyes opened -- wide!

Step 1 -- Do an Advanced Search on LinkedIn

Start by typing in the job title of your ideal prospect. It might be "business coach" or "chiropractor" ... even if your ideal prospect could be anyone, begin by niching down to a target audience where you've had experience or success.

On LinkedIn, the #1 rule of sales and marketing is this -- the riches are in the niches!

Once you've chosen a job title and gotten your initial search results, choose "People," and use the filters on the right side of the page to narrow this list even further.

TIP: If you filter this list down to 2nd-level connections, you can send that group of potential customers invitations to connect.

LinkedIn Advance Search

Step 2 -- Create Customized Connections

Here's where you get strategic. Based on your search filters, you can drill down to where someone lives, went to school, their industry, and so on. You take that information and personalize your invitations and messages accordingly.

For example, say you search for "marketing directors" and filter by 2nd-level connections located in Chicago. Here's a script you could use to connect with those marketing directors:

Hey [insert name] -- I see you live in the Windy City! It's my favorite town; I actually lived there for 10 years. I'm a copywriter here in the Twin Cities now and I am just looking to connect with marketers like yourself here on LinkedIn!

You think the Cubbies have a team this year -- or are you a Sox fan like my husband?

Cheers!

The trick is to not only personalize, but to also find a way to ask about where they live, or about the weather in their city as part of your invite. This begins an easy dialog that has nothing to do with work, breaking the ice and getting the relationship off on the right foot.

Step 3 -- Reach Out and Scale Up

Use these scripts as a quick and easy way to personalize a batch of invites based off your search filters, with a quick copy and paste.

(Note: You can also use third-party automation tools like LinMailPro to save yourself an immense amount of time!)

To send a personalized note with each connection request, you have to click "Add a Note." You can do this one at a time for each person on your list, and within a few minutes you can send out 5-10 personalized invites to people based on those search filters.

Always, always, always do one-on-one personalized marketing when you're connecting with new leads.


I can't say this enough: Personalization is key to success for lead generation on LinkedIn!

The Keys to the Kingdom

LinkedIn's internal search engine is immensely powerful, and yet many members still don't realize it or don't use it this way. As a result, you can get ahead of your competition and add a huge funnel of prospects.

What's more, with LinkedIn's new messaging features, you can instantly launch into a real-time chat with your new connections as good as any face-to-face coffee meet-up!

These conversations on LinkedIn can give you the opportunity to -- at the right time -- ask to share a relevant blog post you've done, or some other way to bring value to the relationship as you build toward a transaction.

If you're not using LinkedIn's Advanced Search like this already, take the steps I've outlined above and get going!

Source: This article was published inc.com By John Nemo

Categorized in Social

Digital marketing professional Jayakumar K says users become separated from information that disagrees with their viewpoints

THIRUVANANTHAPURAM, MAY 29:  

Google and other social-media networks’ resort to ‘filter bubbles’ to divide users into like-minded people will only create a community of ‘frogs in the internet well,’ says an expert.

Filter bubbles created by personalised search technologies restrict a user’s perspective, says Jayakumar K, a digital marketing professional and CEO, Cearsleg Technologies.

Data analytics

A Google analytics expert, Jayakumar also holds the honorary position of a Deputy Commander with the Kerala Police CyberDome here. Google and major social-media companies employ complex data analytics to restrict the access to actual or full facts about a subject.

Personalised search results generated by these bots will give information that may not be adequate, correct or complete.

Google updates its ‘personalised searched’ algorithms and Facebook its ‘personalised news-stream’ algorithms to isolate users in this manner, Jayakumar said.

Ideological bubbles

Users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles.

The aim is to retain publishers to help drive revenue, by forcing them to use paid activity for a longer period.

But this could in turn create an ‘echo-chamber’ effect as users search for information related to a particular topic and bump into each other.

They become insulated within their own online community and fail to get exposed to different views.

The resulting narrow information base could have its own adverse impact on critical discourse on the online medium and, by extension, freedom of expression, Jayakumar said.

Continual process

Google and Facebook claim their latest change in algorithms aims to prioritise content from friends over those of brands.

This is part of a continual process of improving the user experience, they aver. But it could be also an attempt to further limit the ‘organic reach’ of publishers, Jayakumar counters.

According to the latest reports, the European Union has taken measures to lessen the impact of the filter bubble in that region. It is sponsoring inquiries into how filter bubbles affect people’s ability to access diverse news.

India will be better advised to exercise caution and limit the impact of filter bubbles on online discourse in the country, Jayakumar said.

Source: This article was published thehindubusinessline.com By VINSON KURIAN

Categorized in Social

Facebook is by far and away the largest social network on the Internet, bringing together friends, family, and colleagues to discuss in text, images, and video form whatever they feel like every day. But Facebook is apparently changing, and within 5 years the entire social network will consist of video content.

That’s not the prediction of this writer or some social network researcher, it’s the view of Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa. She also believes that Facebook “will be definitely mobile,” which we can only assume means accessed almost exclusively on mobile devices.

nicola_mendelsohn

Mendelsohn’s claim that most people will be using mobile devices to access Facebook in the near future is the much more believable prediction of the two. Facebook being 100% videos by 2021? I don’t think so.

Video is still a relatively new addition to Facebook, but most certainly a feature that is growing in popularity. Zuckerberg thinks it is important, meaning it’s going to get a lot of attention and resources put behind it. So it will grow rapidly, but I can’t see it replacing images and text. In fact, I doubt Facebook’s management would want that to happen seeing as it owns image sharing service Instagram (although it can also handle video).

facebook_laptop

Not everything works as a video, and not everyone is comfortable making videos. Sometimes you just want to write, or have a text chat, or post an image of a cat. Video takes longer to create unless we’re talking Vine-length captures, and is much easier to create poorly ultimately meaning it doesn’t get posted.

Mendelsohn says the amount of text appearing on Facebook is declining every year while video grows and virtual reality is coming. On those points I’m sure she’s correct, but by 2021 I expect plenty of the billion+ people using Facebook to still be tapping out sentences of text and sharing them with their little community of followers.

Source: This article was published geek.com By MATTHEW HUMPHRIES

Categorized in Social

On the heels of Facebook defending its Content Policy after the leak of its content moderation guidelines, a research analyst has said that existing laws on live broadcasts don’t apply to the internet.

“The social media companies have no liability towards online content like murder, rape, terrorism and suicide under intermediary laws around the world. Social media companies’ obligation is restricted to removing the illegal content on being informed of it,” said Shobhit Srivastava, research analyst, Mobile Devices and Ecosystems at market research firm Counterpoint Research.

Earlier this week, Facebook’s several documents, included internal training manuals, spreadsheets and flowcharts, were leaked, showing how the social media giant moderates issues such as hate speech, terrorism, pornography and self-harm on its platform.

Citing the leaks, the Guardian said that Facebook’s moderators are overwhelmed with work and often have “just 10 seconds” to make a decision on content posted on the platform.

“The recent incidents where harmful videos were posted online raise serious question on how social media companies moderate online content. Facebook has a very large user base (nearly two billion monthly active users) and is expanding, and therefore moderating content with help of content moderators is a difficult task,” Srivastava told IANS.

“Facebook is also using a software to intercept content before it is posted online but it is still in early stages. This means that Facebook has to put a lot more effort to make the content safe,” he added.

According to Monika Bickert, head of global policy management, Facebook, more than a billion people use Facebook on an average day and they share posts in dozens of languages.

A very small percentage of those will be reported to the company for investigation and the range of issues is broad — from bullying and hate speech to terrorism — and complex.

“Designing policies that both keep people safe and enable them to share freely means understanding emerging social issues and the way they manifest themselves online, and being able to respond quickly to millions of reports a week from people all over the world,” she said.

Bickert said it is difficult for the company reviewers to understand the context.

“It’s hard to judge the intent behind one post or the risk implied in another,” she said.

The company does not always get things right, Bickert explained, but it believes that a middle ground between freedom and safety is ultimately the best answer.

She said that Facebook has to be “as objective as possible” in order to have consistent guidelines across every area it serves.

Srivastava noted that “from social and business point of view social media companies like Facebook, etc have to dedicate more resources for content moderating purposes which are inadequate now, otherwise we will see various governments restricting access to these players which will spell bad news for both users and these companies.”

Last month, Facebook announced that it was hiring additional 3,000 reviewers to ensure the right support for users.

Source: This article was published factordaily.com By IANS

Categorized in Social

The AUC kicked off the first-ever virtual session series at the Adham Center for Television and Digital Journalism, a conference call with professor Vince Gonzales, who is an investigative journalist, professor of professional practice at the University of South California, and coordinator of the University’s Annenberg School for Communication and Journalism’s masters degree programme in …

The AUC kicked off the first-ever virtual session series at the Adham Center for Television and Digital Journalism, a conference call with professor Vince Gonzales, who is an investigative journalist, professor of professional practice at the University of South California, and coordinator of the University’s Annenberg School for Communication and Journalism’s masters degree programme in journalism. He spoke to students about credible news-making on social media. It was a great discussion titled “Critical News-Making for Social Media.” The session was moderated by professor Dr. Hussein Amin, director of the Kamal Adham Center for Television and Digital Journalism, and in the presence of guest of honour Mr. Brian A. Shott, press attaché at the US embassy.

The interactive session discussed how to maintain credibility, standards, and traditions that make media organisations look great and how traditional media organizations, such as the New York Times and CNN, had to change in the presentation of themselves and in their tone of journalism.

In understanding how to reach audiences, Professor Gonzales focused on how to maintain them and how to get them to deeper content, how to thread each piece of journalism through a complex maze of different sites and applications, which fundamentally changed the way newsrooms operate.

He also explained that the essential nature of journalism has not changed and that it is still about reporting stories, about being balanced, and adding perspective and context to help explain the world. But now it is threaded through a system built for scale, speed, and revenue.

Furthermore, highlighting the integration between the news business and social platforms, such as Facebook, Twitter, Snapchat, and Google and how those are significantly influencing the direction and practices of journalism.

He also discussed researches that proved that people like to spend more time with longer articles on their cellphones rather than with shorter ones as they need context, perspective, and sources they can trust.

Professor Gonzales emphasised and explained the central role of audience strategists and social platform editors at the United States. On the other hand, the strategy which should be followed by reporters in using social media is to understand the most common traps and knowing what to report to people through giving them the information they need—for example, not to tell them how to vote and for whom but telling them to go to the voting booth and be a responsible citizen.

In his presentation, he also discussed targeting potential audiences and how to drive them to your broadcast, main site, or premier platform, as well as the importance of verification of what you see and read online as a fundamental step during the process of reporting, knowing when a short video can replace graphs and texts, and taking advantage of the thirst for news in breaking situations to reach new audiences.

An open discussion between Professor Vince Gonzales and AUC scholars covered several issues regarding media illiteracy in Egypt and the United States.

He explained the wide-spread belief regarding a strong political bias in the media with various notable newspapers having made endorsements of candidates in the 2016 US presidential elections and to some extent had a significant effect on shaping the voters’ views. There are organisations which now have political point of view, but 10 to 20 years ago these organisations were objective and not part of the political process. Nowadays, there is a shift in perceptions, political stances, and ways people operate in the media.

He stressed that it’s perfectly acceptable to create separate accounts for personal and professional uses. Many professionals open two accounts within the same social media site, one for each purpose. However, be aware that just because your students or audiences are connected to you through a professional account only, there is still a chance they could find and view your personal account. Sometimes when reporting on professional account, you get a response from people on your personal one. Unfortunately, when merging both professional and personal social media accounts, the pros and cons need to be considered.

Regarding the emergency law and the publishing of negative news, he said that the press’ watchdog role in monitoring the conduct of government officials is assumed to be vital for democracy. The effectiveness of this watchdog role is less clearly understood. The exact role of journalists is to examine the actions of the government and whether the government attacks them. The role of a journalist in case of emergency is not about attacking the government, but about preventing any violations or malpractices.

On a question about how to balance and promote your story, or in other words your brand, professor Gonzales asserted that they teach their students in the public diplomacy and public relations community how to present the information in a way that make their audience do not feel that they are pushing a certain message on them, but presenting it in the form of a good story.

Professor Gonzales replied to a question about the most creative way to cover the visit of President Abdel Fattah Al-Sisi to Washington, that organisations such as CNN would not like it to be a non-traditional coverage; however, if you are just covering what everybody else is covering, that is not news. For example, Jimmy Breslin, one of the most famous columnists, wrote his most famous story by literally stepping away from what his peers were covering. For example, when the media was focusing on president John F. Kennedy’s funeral, Breslin followed Clifton Pollard, the man who dug the assassinated leader’s grave at Arlington National Cemetery, and came out with a better story than anyone else who was just covering the news. He explained that as a journalist, you have to cover the story from a different perspective and find voices which other reporters are ignoring and what deeper reporting you can do to present a very different view to the public.

Another question was raised by professor Dr. Hussein Amin on the use of visualisation in news reporting. Professor Gonzales explained that it is an important tool used in the US in which journalists are able to create their own interactive graphics and add visual components to their reports in order to engage users, to turn paragraphs into an interactive timeline with videos and photos. Some others use sound sites to augment their texts, by adding an audio for users to hear a longer version of the story.

I encourage you to watch the video of this informative presentation and discussion about the credibility of different social media platforms and latest trends in journalism and news reporting.

Source: This article was published dailynewsegypt.com By Marwa Azab

Categorized in Social

As an adolescent, navigating the digital world can be both exciting and stressful. In a world where technology reigns, it is nearly impossible to avoid the draw of engaging with peers on social media or through texting.

While technology makes it possible to connect with friends, keep up with the latest news, and be socially aware, there are a lot of potential challenges for young people as they engage in the digital world. It is important for adolescents to learn healthy ways of engaging in social media so it is a positive experience that enhances relationships and builds self-confidence.

Here are some helpful tips for “tweens” and teens to keep in mind before logging in:

1. Online friendships: Focus on quality over quantity.

It is not unusual for adolescents to focus on the number of friends or followers instead of the quality of relationships with each person friended or followed. It is important to recognize connecting with people you don’t know (or don’t know well) may open the door for potential safety concerns and other issues.

  • Tip: It’s okay to say no. Getting a friend/follower request on social media can be exciting. But just because someone wants to connect with you on social media doesn’t mean you should accept. If you aren’t real-life, in-person friends, consider carefully whether you want them to have access to your thoughts and information before accepting their request. Remember there are a lot of people out there who pose as others and have negative intentions.
  • Tip: Face to face always works best. It is impossible to get a sense of someone’s tone or meaning through technology. So, when it comes to important conversations, don’t engage digitally. Instead, make time to talk with your friend in person. Having those in-person conversations will build trust and connection with your friends. Best advice: Avoid posting when upset. When we are upset, we react and may say things we don’t mean and that can create long-term damage to meaningful relationships. Before you post or hit send, take a step away from your device and cool down. Then, revisit your comment. Chances are you will be happy you thought twice.
  • Tip: Don’t say or do something online you wouldn’t say or do in person. A phone or computer screen can give a false sense of security and can cause us to forget that real damage can be done as a result of our online words and/or behaviors. Before you post or sext, ask yourself, “Would I do or say this in person?” If the answer is no, don’t do it. Also, remember once you put something out there, you lose control over who has access to it.

2. Privacy: Are you sure you want that out there?

Everything you post online has a long digital lifespan and is far-reaching. Think before you post. Do you really want everyone, including your potential future employers or parents, to see pictures of you at that party over the weekend? Do you really want everyone to know you are fighting with your friend? Some moments and memories are best left offline.

  • Tip: Watch what you share. It can be fun to share pictures of you and friends having a good time. And, naturally, the most outrageous posts and pictures get the most likes. But know that anyone can access those pictures once they are posted and save and share them with others. It’s not like the old saying “what happens in Vegas stays in Vegas.” What you put out there stays out there, and once it spreads, it is impossible to rein back in. A good rule of thumb is to think, “Would I want my parents, employer, or future college administrators to see this?” If the answer is no, don’t share.
  • Tip: Know about privacy settings. Don’t forget sites like Facebook have privacy settings so you can control who sees what. Don’t forget to check out your settings and make sure they match your digital values.

3. Rumors: Regain control.

Remember, if you wouldn’t want the rumor being spread to be said about you, don’t repeat it.

In the good, old days—yes, I said it—a person could leave drama and gossip at school. But thanks to technology and social media, it is almost impossible to escape the drama. Words can be like weapons and can cause people a lot of pain. Remember, if you wouldn’t want the rumor being spread to be said about you, don’t repeat it.

  • Tip: Remove yourself from the situation. If someone posts a mean comment about you, there are several things you can do. You can report it as online abuse. You can delete it from your page and un-tag yourself from the post. If there is a picture you don’t want out there, un-tag yourself and ask the person who posted it to delete it. Also, remember that responding and engaging with a cyberbully, although tempting, usually escalates the situation and feeds into their goal. Best advice: take a vacation from social media!
  • Tip: Speak up. If you or someone you know is being cyberbullied, speak up. Inform your parent or guidance counselor and get the appropriate help. Know cyberbullying affects everyone differently and can have long-term and sometimes irreversible consequences.
  • Tip: Be a role model. Make sure you are engaging in healthy online activity and are sharing positive and kind things online.

4. Self-Image: Create an online presence you can be proud of.

Does your online persona match who you are offline? Remember that what you text or post paints a picture of who you are as a person. Make sure you are portraying a person you can be proud of and who represents you fully.

  • Tip: Think before you post. Take a moment to think before you post or text something. If there is any question about how something might be perceived, don’t share it.
  • Tip: Share things that make you happy and feel good. Not only will it make you happy, but you just may cheer someone else up!

Technology can be a great way to connect with others, but it doesn’t come without challenges. Follow these tips to help you stay safe, happy, and healthy online and off.

© Copyright 2017 GoodTherapy.org. All rights reserved.

Source: This article was published goodtherapy.org By Katelyn Alcamo

Categorized in Social

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