Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit.

In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content. The messenger apps are increasingly used for engaging in direct online communication.

Social media trends

Social Media Trends

The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 billion active users. The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, InstagramTwitter, and more.

User Engagement

In simple words, user engagement is crucial as an average Facebook user spends over 36 hours on a monthly basis.

Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew.

Social media platforms became the new competing grounds where companies created awareness and build an online presence. In fact, many businesses used their official social media profiles to provide a better customer service. This trend is growing at a fast pace as businesses are able to build a connect with the existing customers and prospects both.

Understanding the relevance of knowledge management

Information is one of the most important resource any organization has. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.

The benefits of having a knowledge base are many. The companies that have fully adopted this approach have witnessed a jump in productivity, improved workflow, shortened onboarding phase, and better collaboration. These benefits are tied to the internal knowledge base, but the use of an external knowledge base can prove helpful in strengthening client relationship. User guides, quick resolution to common problems and an engaging learning environment are some of the important factors that an external knowledge base is capable of handling which eventually boosts the customer satisfaction and increases the chances of getting more referrals and mentions.

Now we enjoy access to top-notch knowledge management solutions and we have the access to in-depth guides on how to build a knowledge base. But the only thing that can act as a hindrance is the company culture.

It is proven that the best practices always come from the most experienced workers who usually play a key role in solving the problems through collaboration and deduction. At this point, an organization has to find a way to motivate such employees to share their knowledge with colleagues leveraging the knowledge base. In such a scenario, the use of knowledge management can ensure success. This is one of the key reasons why knowledge management is fast gaining ground as companies have reported improvements across all departments after implementing it.

How social media can transform knowledge management?

The form and aetiology of the data found on social media and on the knowledge base are completely different. The only social aspect of data in knowledge management systems is found during the approval process when an appointed employee reviews the credibility of the data source and its value for the organization before publishing it via the knowledge base software. This data can then be altered by an update that has to follow the same approval process.

On social media, things work differently. The social interaction aspect removes all boundaries and makes it interactive. Content becomes a key part of social interaction and it can shift the meaning as the discussion progresses, where every reply has robust value. But, how to use the power of this information found on social media with a knowledge base?

The solution is enterprise social computing which is rather an emerging trend. The leaders in the artificial intelligence field have developed APIs that can be used to manage unstructured content such the one found on social media. Associating and categorizing unstructured data will provide companies with new insights on how to improve and increase the chances of reaching success.


This newly compiled data can easily be integrated into the knowledge base without much time lost on cleaning, validating, and categorizing data. It is less likely that social media will push the knowledge base completely out of the picture, but it is safe to assume that it will definitely put this practice to serious challenges.

Author : Robin Singh

Source : http://www.business2community.com/social-media/knowledge-management-age-social-media-01783155#dw6342D8vy7hKfxc.97

Categorized in Social

Businesses use social media for many different purposes. Perhaps the most important reason is that it gives brands the opportunity to put a human touch in their messaging and reach their target audience on a more personal level.

Generally speaking, people don’t go on social media to hear a sales pitch or a corporate jargon. Sounding like a one-dimensional robot on social media is one of the fastest ways to turn followers off. Adding authenticity to your presence requires a human touch. The problem with this is that humans make mistakes.

The beauty of social media is that it gives everyone a voice that can be heard across the world. On the other hand, with over 2 billion active users and an extremely public landscape, there is a very high risk factor and blunders are practically inevitable.

The truth of the matter is that social media mistakes happen on a daily — or even hourly — basis. You never know when a seemingly harmless update might strike the wrong chord with the audience and damage your brand’s image.

Therefore, a good part of social media management involves how to respond appropriately to these types of errors and perform damage control. It can be incredibly nerve-racking when a post is met with widespread backlash. Here are three important things to keep in mind to make the recovery process go much smoother.

Monitor Social Media Mentions

“Blackfish” is a 2013 documentary about the controversy of captive killer whales. In 2015, SeaWorld took to Twitter to start what would become their infamous #AskSeaWorld campaign. The campaign quickly backfired and proceeded to add fuel to the fire as users were quick to respond negatively to the hashtag.

AskSeaWorld campaign on twitter by SeaWorld

In the event of a blunder this severe, you will need a strong plan of attack on how to properly deal with massive amounts of negative interactions.

While monitoring brand mentions and conversations relating to your industry on social media is important, it is absolutely essential in times of crisis. If you’ve made a big blunder, chances are, a lot of people in the community are buzzing about it. Social media has ramped up the speed in which news travels to the extreme.

For brands of any size using a social listening and monitoring tool — Brandwatch is an excellent option (disclosure: no relationship) — you can keep tabs on multiple social media channels by analyzing large amounts of action-driven data and respond to outraged followers accordingly.

Comprehensive social monitoring is the key to picking up on real-time consumer sentiments. More importantly, you can pinpoint potential issues and attend to them before they explode and get out of hand.

social monitoring for real-time consumer

Start by choosing your keywords. If you already have a monitoring system in place for brand mentions, try to brainstorm some more potential trends or issues (hashtags) that might arise within your industry. Also, search for things like common slang terms or misspellings. To track potential crises early on, you want to approach social monitoring from as many angles as possible.

Then, set up alerts so you are constantly up to speed. There are four major types to consider:

  1. Real-time alerts: These are set to send you an email every time a mention is posted on social media channels matching your query.
  2. Digest alerts: Depending on the size of your brand, it can be very difficult to read each and every mention. Therefore, you can set these alerts to determine a limit. For example, you could make the system notify you every few hundred mentions or after a certain time frame. Basically, this means you receive alerts at a more manageable rate and mentions are grouped together.
  3. Threshold alerts: These can be set so mentions must meet a certain criterion in order to receive an alert. For example, if mentions have surged by 500% in the last hour, chances are, something is fishy.
  4. Custom alerts: This is where you can really get to the root of the problem. Using filters, you can combine each type of alert to see the big picture. Then, you are able to set certain criteria that the data must match before an alert is issued to you. For instance, you can focus on purely negative sentiment or set restrictions to find the most influential mentions.

Take Responsibility and Respond Quickly

If you have committed a PR mistake, you need to own up and take full responsibility. Pointing fingers or passing blame will not work. We all know how this approach worked out for BP back in 2010.

In this scenario, speed and humility is the name of the game. For example, in 2012 during a United States presidential debate, KitchenAid produced a wildly insensitive tweet poking fun at President Barack Obama’s late grandmother.

KitchenAid tweet on Obama's presidency

This tweet was posted just before 9 pm and plunged KitchenAid into a full-blown social media disaster.

The tweet was promptly deleted and Cynthia Soledad, head of branding for KitchenAid, posted several follow-up tweets apologizing within minutes.

KitchenAid's representative

KitchenAid representative's apology

KitchenAid representative's apology2

By jumping on the issue immediately, many felt that the company handled the situation with grace.

KitchenAid convinced user

Remember, disasters can strike at any time. Social media can do wonders to put out fires. But, it can also pour gas on it. The way you react to these issues says a lot more about your brand than the crisis itself.

Keep Moving Forward

Again, a social media crisis doesn’t define your brand. Your approach to handling it now and in the future does. Social media is a world with almost no guarantees. All you can do is learn from failures and victories to shape your future.

Once you’ve gotten your current situation under control, it’s time to go back to the drawing board and put a new and improved system into play where similar mistakes will not happen again. A costly blunder on social media can be a great wake-up call necessary to put a stronger focus on social media management. Let your team know what topics to avoid in brand messaging and brainstorm potential negative interpretations that a user might come away with from each post.

Most importantly, you can’t let a single mistake scare you to a point where you heavily scale back — or abolish — your social media efforts. The biggest thing to remember about social media is that it’s a constant stream of updates and fresh content. Eventually, your sentiment will recover. Stay consistent.

Back in 2015, Target was faced with an epic backlash after the release of Lilly Pulitzer for Target. Although Target downplayed the event, fans on social media were not impressed:

#LillyForTarget firestorm on Twitter1

#LillyForTarget firestorm on Twitter2

Target sent out a string of tweets addressing the problem following the backlash.

Target's response

However, after the collection had sold out and the dust had settled, Target’s twitter feed went dead silent for two days. Once they started back up posting friendly, engaging content, a lot of the previous warmth the brand had worked so hard to establish within their social community was noticeably compromised.

Following up a crisis with a long, awkward silence can say a lot about your brand and how they handle issues with the community. The best way to recover is to keep moving without skipping a beat.

Parting Words

Businesses big or small are always making efforts to reach out to their always-online audience through social media. However, as convenient and cost-effective as these efforts seem, a single mistake can cost you a major chunk of your business.

With the fast-moving stream of updates, crises can spread within seconds. Most companies do not post with the intentions of offending people or to argue with trolls and dissatisfied customers. But, accidents happen. Whether it be a rogue employee, a hacker, or just a poorly thought-out message, you will need to have a firm plan in place to handle these problems quickly to avoid destroying your social presence. Educate your social media team as much as you can. They are the first line of defense when disaster strikes.

Do you have any interesting stories about your brand to share? Please let us know on social media!

Author : Harsh Agrawal

Source : https://www.searchenginejournal.com/recover-big-social-media-blunder/185997/

Categorized in Social

Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.

Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps.

Here are five tips to help navigate this landscape successfully.

Keep Your Mobile Site Simple

The first order of business to creating a mobile-friendly marketing strategy is optimizing your website. While a responsive design is important for any format, it is especially crucial for mobile. If done incorrectly, you run this risk of the text or images not fitting on the page and customers not seeing all the information. A shoddy mobile website will almost always prompt viewers to leave and never come back.

Consumers are far less patient on a mobile device than they are on a desktop. In fact, two thirds of smartphone users expect sites to load in four seconds or less. With this in mind, do your best to cut down on unnecessary forms and plugins that bog down your platform.

First, if you’re an online retailer, you need to pay special attention to site loading speed or you can say goodbye to sales. E-commerce platform Shopify has a great function that integrates every element of your website from landing pages to buying options to fit mobile requirements. Further, it allows you to manage multiple storefronts from your mobile too:

Free app to manage your online store

Second, if you run a blog, or have a blog on your company website, be sure that gets extra attention in the optimization process. If your content is not properly geared for the mobile user, it isn’t doing you very much good. Since Google has strengthened its mobile-friendliness search ranking factor there is no scope for blogs that require pinching and zooming or load differently than the main website.

Do periodic run-throughs of your entire platform on a laptop, desktop, tablet, and smartphone to make sure content is easy to navigate and all the elements seamlessly work to guide users down the conversion funnel.

Make Social Media a Top Priority

Research has found that nearly 80 percent of social media usage is spent on mobile devices. Brands everywhere are working tirelessly to establish a strong presence on outlets like Facebook, Twitter, and LinkedIn. While these sites are great for any method of content consumption, consider looking into some mobile-only social media platforms as well.

Apps like Instagram and Snapchat have proven to be major forces in the mobile landscape of social media. You will need to do thorough research on how content is consumed on each.

For example, Taco Bell does a phenomenal job on Snapchat with filters and user-generated content to convey their brand’s messaging in the light-hearted nature that is their brand persona.

Keep in mind the fact that you cannot present all your content in the same way if you are using mobile-only outlets in your marketing scheme. If you want to make a video-based platform like Snapchat a big contributor to your strategy, make sure you’re getting the right ROI. You’ll want to look at an analytics tool such as Snaplytics to find meaningful insights on how to appropriately create and target your postings.

Snapchat management tool

Establishing a strong, mobile-optimized social presence will not happen overnight. Remember, it’s an investment for the long-term in a rapidly shifting climate.

Make Checkout Options Easy

The checkout is the end goal of your entire marketing effort. All the time and money you’ve sunk into your business leads to this point. No one likes having to jump through a bunch of hoops to make a purchase, especially on mobile. In addition to being inconvenient, it gives the customer more time to think twice about buying. Any hitch in the process could mean the loss of a conversion.

Everyone is familiar with Amazon’s famous 1-click option. While your checkout doesn’t need to be that simple, there are many things you can do to make it more straightforward.

Start by removing all potential distractions like the navigation bar or unnecessary links. Next, create your forms with only the bare essential fields. For example, if you are selling e-books, there is no reason to get shipping information or anything related to a physical address. The last thing you want to do is waste your customers’ time.

Avoid long, one-page checkout processes as they could be intimidating to the user. Split it up into different pages. You might also consider using a visual progress indicator to let customers know how close to completion they are.  

Another thing you can do to speed up the process is offering customers the option to use PayPal or Google Wallet on your website.

A big roadblock in the checkout process can be the need to register on an e-commerce website. This can shy people away because they know as soon as they sign up, they will more than likely get bombarded with email spam. In fact, research indicates that 23 percent of users will abandon their shopping cart if they have to create a new account.

Checkout options should be easy across the board. They should be even easier on mobile.

Add Coupon Codes to the Mix

Online shoppers today love coupons. In fact, a recent study found that 96 percent of Americans plan to use their mobile devices in search of better retail bargains.

There are many benefits to implementing coupon codes into your mobile strategy. For one, they are very easy to deliver. Try incorporating them into your sign-up process. Once a visitor is registered, send out coupon codes via email or text message.

Secondly, you can get great analytics from mobile coupons. If you use a tool like GR2COUPON, you can do everything from coupon creation to viewing in-depth data on how well they perform.

Based on your findings, you can tweak all sorts of elements like the color or copy to pinpoint what your target audience is most receptive to.

Once you find the perfect balance, coupons can do wonders to make you stand out amongst competitors while providing incentives for consumers to make repeat purchases.

Never Stop Testing

The mobile landscape is still changing and consolidating. The name of the game is presenting a customer-centric experience in way that builds trust, and ultimately, brand loyalty. Therefore, you need to always be looking for ways to tweak your approach accordingly.

Some strategies that worked wonders one day, may be completely obsolete the next. With this in mind, you need to be testing and backing up each move you make with data-driven results.

Not all devices are created equal. Each can have very different hardware capabilities and limitations. This includes things like speed, resolution, memory, or physical interface. Testing each and every type of device and browser should be a priority to make sure your content meshes well.

To test a range of devices, Mobile Phone Emulator is a free tool that lets you see what your material looks like on the iPhone, HTC, LG, BlackBerry, and Samsung.

Mobile Phone Emulator

You’ll also want to continually test different browsers. Cross Browser Testing lets you examine how your platform looks and performs on over 130 browsers across 25 different operating systems.

Cross browser testing

The last thing you want is to release your website or content without it being properly groomed for certain devices. As previously stated, mobile users can be very impatient. Accommodation is expected these days and can play a major role in building relationships between you and your customers.

Parting Words

Mobile marketing is the present, and the future. If you haven’t already, now is the time to get on board and strap in for the long haul. In this day and age, shying away from mobile options can lead to the death of your businesses. At the end of the day, it’s all about getting your brand in front of as many eyes as possible, and, like it or not, most of those eyes are glued to mobile devices.

Author : Harsh Agrawal

Source : https://www.searchenginejournal.com/5-tips-navigating-constantly-moving-mobile-market/185047/

At the end of 2016, YouTube suddenly changed its algorithm for calculating and presenting videos to viewers, leaving many popular creators to protest the change and label it as damaging to YouTubers everywhere.

YouTube’s new algorithm is just a sign of changing viewing habits and YouTube’s plan to reinvent itself. Contrary to the majority opinion, the algorithm change was necessary and is beneficial to small YouTubers.

This algorithm is responsible for what videos show up in the suggested tab beside the video a user’s currently watching and what’s on the trending tab. The algorithm deals with what videos are shown to a viewer compared to another video.

Many YouTubers such as pewdiepie and JackSepticEye said the new algorithm is killing their channels. They’ve claimed their videos are not being viewed as much as they used to be and that people are being randomly unsubscribed from their channels.

The algorithm does have major problems. Watch time is now the primary method for calculating what videos are displayed to viewers. Longer videos now do better on YouTube than shorter videos, but this doesn’t mean short videos don’t get views. Watch time isn’t a good, reliable factor for promoting certain videos.

Another issue is the Trending tab, which appears to be broken following the update. Whereas it previously showcased recent viral videos and up-and-coming videos, it now shows many videos from popular TV shows like NBC’s Today. These videos often have fewer views than new videos that aren’t on the Trending tab.

Despite the hate this new algorithm receives, it’s actually a good tool that smaller, unrecognized YouTubers can use to their advantage.

It all comes down to metadata, the behind-the-scenes information an uploader has to provide YouTube with when they upload their videos. This includes a video’s title, description, tags, thumbnail and playlists.

The platform is known for clickbait. This method works, but the algorithm works differently.

Large, established YouTube channels have fallen into the habit of promoting their new videos with clickbait and flashy thumbnails that don’t really have to do with the majority of that video’s content. They rely on their subscriber base to have notifications turned on or to arrive on their video watch page through a link on social media. That isn’t how it works anymore.

Large channels might be losing subscribers and getting fewer views because they aren’t adapting to the metadata system.

Using relevant tags and titles will allow YouTube to learn what a video is about. YouTube can then share the video as a recommendation to those looking for similar videos. Tagging videos with good search terms helps to get a video displayed higher on search results, which can lead to more views.

YouTuber Roberto Blake made a video detailing how creators can use good tags to get more views, even with the new algorithm.

“If you don’t know how to properly tag YouTube videos for search and discovery, then YouTube will have a harder time promoting your videos to new viewers and even to your subscribers based on what else they’ve watched,” Blake said in the video’s description.

YouTube is a search engine. Creators who understand this will have their videos rank higher and get more views if that particular topic is being search frequently. Making videos about trending topics will get more views than videos about the uploader’s life.

Just because a majority of YouTubers are calling out the new algorithm and complaining about losing views and subscribers doesn’t mean the algorithm is bad. It’s a flawed system that needs to be changed, but when it’s used correctly, success can still be found.

As long as these big YouTubers continue to blame the platform for their channels’ shortcomings, small YouTubers can grow by using good tags and understanding how to use the system.

Author : Chase Charaba

Source : http://www.puyalluppost.com/youtube-algorithm.htm/

Categorized in Social

If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one.

With countless new apps being launched every day, it can be hard to know which ones are worth using. To help you with that, we’ve compiled a list of our favorites below. Tap a name to jump to the description or continue reading for the complete rundown.

Top social media apps for marketers

1. Pyrus

2. Bear

3. Pocket Casts

4. Hootsuite Enhance

5. DuoBook

6. Headspace

7. Boxer Pro

8. Into

9. Daycap

10. Confide


Free on the App Store
Coming soon to Android

You can’t afford an inefficient workflow when you’re managing a team. Pyrus makes sure you don’t have to.

The Pyrus app is a team communication tool for real-time messaging, task delegation, and approval flows. It keeps you updated on your team’s tasks and progress with an integrated search feature.

The Pyrus app allows for increased collaboration with chat and quick file-sharing. If you’re on the go and without internet access, Pyrus enables offline functionality. For social media managers this means the most streamlined processes yet.  


Free on the App Store
Free for Mac

You never know when your next content idea will strike, but with Bear at least you know you’ll have a place to keep it. Bear is an intuitive and aesthetically pleasing writing and note-taking app that will also help keep you organized.

You can hashtag your notes and content to link them together and easily find them in the future. Bear’s Advanced Markup Editor allows for clear editing and sharing options so you can collaborate easily across teams. 

Pocket Casts

$5.99 on the App Store 
$3.99 on Google Play

Podcasts are a go-to source of information for many social media marketers. But with so many great options, it can be a struggle to find and keep track of all the great programs out there. Thankfully, Pocket Casts exists. The app has been called the best podcast app for both iPhones and Android devices—and for good reason.

The Pocket Casts database includes any podcast you could ever want, with over 300,000 unique shows. These are sorted by featured, trending, and most popular, so you can easily find something new.

With advanced playback features, you can trim silence and add volume boost to help reduce background noise. Other features like intuitive queues and syncing options make Pocket Cast a must-have.

Hootsuite Enhance

Free on the App Store

Instead of cluttering your smartphone with a different app for every function, choose an all-in-one solution for your visuals. Hootsuite Enhance lets you source stock images from a comprehensive library, edit these images with quality tools, and share the images to your social media networks.

Time is money for social media managers, and Hootsuite Enhance saves you both (did we mention it was free to download?). 


Free on the App Store

Most of the social media managers I know have multiple books on the go at any given time. If you struggle with focusing on and completing one book, the DuoBook app can help.

DuoBook saves your place and lets you easily switch between reading an eBook and listening to an audiobook. If you get sick reading in a moving vehicle or are driving, the audiobook format lets you catch up on your book—perfect for social media managers on the go. 


Free on the App Store
Free on Google Play

Social media never sleeps. If you’re a social media manager, you know this better than anyone. The expectation to be “on” at all times can lead to burnout, stress, and an unhealthy work-life balance. The Headspace app works to quiet the mind and sharpen your focus with guided mindfulness meditation.

With Headspace, busy social media managers can choose how long they want their sessions to be.

Boxer Pro

Free on the App Store
Free on Google Play

If “Inbox Zero” is your goal, Boxer Pro is the app for you. The innovative email, calendar, and contact manager helps you tackle your inbox more efficiently.

Busy social media managers can take advantage of features like “Quick Replies” to set and send canned responses. The “Email Like” feature will save you even more time, allowing you to quickly acknowledge a sender’s message when it doesn’t require a more thorough response.

With customizable features like the ability to specify your swipe gestures (to complete functions such as delete, archive, spam, etc.), Boxer Pro sets itself apart from the email client crowd. 


Free on the App Store

Endorsements and partnerships with influencers allow you to reach new networks and a broader audience. But finding these influencers can be difficult.

The Into app helps solve this problem by connecting businesses and brands with agency-represented influencers that include popular bloggers, social media industry leaders, celebrities, and models.

Influencers themselves can use the app to discover endorsement and sponsorship opportunities in their area. 


Free on the App Store

Coming up with new content every day is a common challenge for social media managers. The Daycap app provides a fresh way to generate engaging visual posts. Daycap creates a GIF of the photos you’ve taken over the course of a day.

You can then add locations to your GIFs, and easily share them to Instagram. Use Daycap to create and share GIFs of behind the scenes content, event highlights, and employee profiles. 


Free on the App Store
Free on Google Play
Free for Mac and Windows

Messaging apps are must-have tools for many social media managers, but sometimes security and privacy are overlooked.

The Confide app provides end-to-end, military-grade encryption along with disappearing and screenshot-protected messages.

While Snapchat users have found ways to get around the screenshot issue (such as taking a photo of a Snap with another device), Confide’s patent-pending reading experience unveils only a sliver of each message at a time and ensures the sender’s name is not visible.

The right tools can make the job of a social media manager much easier. Better processes and greater efficiency lend more time to working on what matters—creating engaging content and building online communities.

Author : Dara Fontein

Source : https://blog.hootsuite.com/best-social-media-apps-list/

Categorized in Social

Speaking at yesterday’s Social Media Research Summit, organised by the Market Research Society (MRS), Pulsar’s co-founder and vice president of product and research, Francesco D'Orazio, demonstrated how to use social media to validate a specific research hypothesis. 

Social media data has transformed the scope of research. The availability of 11 years of Twitter data at the touch of a button is just the tip of the iceberg, said D'Orazio, who went on to extol the benefits of both the granularity of publicly available data (Twitter and Instagram) and the aggregated nature of Facebook and LinkedIn data. 

But the sheer quantity of interactions can make analysis challenging, which is why D'Orazio believes in the value of an emerging research approach: using social data as a tool to validate specific research hypotheses, rather than as an exploratory tool. 

The traditional ‘emergence’ approach, said D'Orazio, relies on "seeing what crops up" and is based on keywords and stories. The ‘hypothesis’ approach involves framing data: looking at it through the lens of a specific question. In short, the hypothesis approach shifts much of the analysis to before data collection, rather than afterwards. 

The key advantages of this approach are as follows: 

  • Keeps the data collection focused and reduces ‘noise'
  • Makes analysis faster, more structured and standardised
  • Makes it easier to replicate results across teams
  • Makes it easier to integrate social data with third party sources such as surveys

D'Orazio took the audience through the process of this method: from client brief, to hypothesis, to data query, to insights. 


In order to move from the client brief to a research hypothesis, the researcher must break the brief down into three elements: What is the business objective? What is the target audience? What are we trying to understand? 

This is then further broken down into two elements: Who is the audience you're trying to reach? And what type of behaviour and moments should be investigated? 

The researcher can then create a hypothesis for each of these elements that can then be investigated in the data. The more focused this is, the better, said D'Orazio. It should be considered as a frame for looking at the data, rather than simply a theory to be validated. 


The next step is to transform the hypothesis into a study definition. A hypothesis will contain – and be related to – a number of elements: language; behaviours; attitudes; moments and occasions.

Transforming the hypothesis means defining the ‘signals’ to look out for, such as audience demographics and a list of terms (and sub-terms) to look out for.

For example, if you're investigating fast food consumption among UK/US millennials, a hypothesis could be that the UK/US millennial audience buy into authenticity and not the fast casual proposition. The terms to look out for could then be: ingredients, pairings, sustainability, price, health, occasions, behaviours and quality. Within quality, for example, there are terms to look out for such as: premium, chef, better, best, amazing, etc.


The last stage is to test the study outputs, including comparing the results across demographics for context, looking at the language used and how it compares to the hypothesis. 

This can offer insight into how consumers talk about a category, including how terms are conflated or distinguished, what behaviours and attitudes relate to the category (for different demographics), and what types of conversations people have. 

This can either validate the original hypothesis, disprove it or drive completely new insight, D'Orazio explained.


Source : https://www.research-live.com/article/features/a-hypothesisdriven-approach-to-social-media-insight/id/5018682

Categorized in Social

(NaturalNews) After witnessing how Reuters just blatantly cooked the presidential election polls this week to favor Clinton and how the mainstream media is so terrifyingly biased in favor of Clinton that the very foundation of democracy is now in crisis, it's time to tell you something that perhaps a lot more people are finally ready to hear:


Every institution in America is sold out, corrupted and politically rigged to favor Big Government and Big Business. "America is a lost country," explains Paul Craig Roberts. "The total corruption of every public and the private institution is complete. Nothing remains but tyranny. And lies. Endless lies."

CNN, Reuters and the Associated Press are all now shameless promoters of every big lie across every sector of society, from vaccines and GMOs to elections and politics. The federal government itself is incapable of doing anything other than lying, and it has totally corrupted the entire realm of science by pulling the strings of funding via the National Institutes of Health and the NSF.

The FDA is entirely corrupt, as is the USDA. Both function now as little more than marketing propaganda pushers for Big Pharma and Big Biotech. Similarly, Google, Facebook and Twitter are all rigged, too, censoring the voices they don't want anyone to hear while highlighting the establishment lies they wish to promote.

Here's what "rigged" really means... the tools of tyranny

When I say "everything is rigged," what does that mean, exactly?

  • All "official sources" are ordered to constantly lie about everything, weaving illusions to push a chosen narrative rooted in fiction (from "there are no Islamic terrorists" to "carbon dioxide is poison to the planet").
  • All voices of reason and sanity are silenced. Only the most insane, irrational voices are allowed to be magnified through any media (including social media). This is also true across the sciences, where real science has been all but snuffed out by political agendas (biosludge, GMOs, glyphosate, mercury in dentistry, etc.).
  • All facts are obliterated by propaganda. Facts have no place in any debate, and those who invoke facts are shamed and silenced (or even fired from their jobs, expelled from their schools or bullied into a state of suicide on social media). Anyone who invokes facts on things like the actual statistics of police shootings is told they are "part of the problem" because they have the "wrong attitude" about social justice.
  • Every branch of government is weaponized against the people and used as an assault tool against political enemies who threaten the status quo. (IRS, FDA, FTC, DEA, EPA, USDA, etc.)
  • All science is distorted into absurd, politically-motivated conclusions about everything the government wants to use to control the masses: Vaccines, climate change, GMOs, fluoride, flu shots, chemical agriculture, carbon dioxide and so on.
  • Every branch of medicine is hijacked by globalist agendas to make sure medicine never makes anyone healthier, more alert or more cognitively capable of thinking for themselves.
  • Every "news item" that's reported from any official source is deliberately distorted to the point of insanity, turning many facts on their heads while attacking anyone who might offer something truly constructive to the world. (Such as reporting that Clinton was "cleared" by the FBI when, in fact, she was indicted by the very facts the FBI presented!)
  • All voices of truth are silenced, then replaced by meaningless, distracting babble (Kardashians) or meaningless, tribal sports competitions (the Rio Olympics). The point is to dumb down the entire population to the point of cultural lunacy.
  • Any true reports that contradict any official narrative are immediately censored. For example, radio host Michael Savage just got blocked by Facebook for posting a true story about an illegal alien who committed murder in America.
  • Emotions are used as weapons to manipulate the masses. For example, when the mom of a Benghazi victim shares her grief with the world, she is ridiculed and shamed. But when a radical Muslim father who's trying to bring Sharia Law to America attacks Trump by expressing his loss of his soldier son, the media turns him into an instant celebrity, praising his "courageous voice" for daring to speak out. The media hypocrisy is enough to make you vomit...

What exactly is rigged?

  • The entire mainstream media
  • Google search engine and Google News
  • Facebook and Twitter
  • The DNC and the RNC (both 100% rigged by globalists)
  • Every federal agency (EPA, FDA, etc.)
  • The entire justice system (makes a total farce of real justice)
  • Interest rates and the value of the money supply (central banksters)
  • Academia (all public universities)
  • EPA's "safe" limits on pesticides (all rigged by Big Biotech)
  • Food and food labeling (all run by corrupt food companies)
  • Public education (rigged into Common Core anti-knowledge idiocy)
  • Banking and finance (all controlled by globalists)
  • Government economics figures and statistics
  • Medicine and pharmaceuticals (rigged to maximize profits)
  • Big Science (totally rigged by government agenda pushers)
  • The music industry (most top singers can't sing at all)
  • Weapons manufacturers and war corporations
  • The illegal drug trade (it's run by the government)
  • Political elections (all 100% rigged at the federal level)
  • Political polls (now rigged by Reuters, too)
  • The health insurance industry (rigged by Obamacare)
  • College admissions (legally discriminates against Whites and Asians)
  • 9/11 and domestic terrorism (all rigged "official stories")
  • Oil and energy industries
  • The rule of law (rigged in favor of the rich and powerful)
  • Infectious disease and the CDC (a constant stream of lies)
  • Hollywood (all run by globalists)
  • Climate change science (all a grand science hoax)
  • Press release services (they only allow official narratives)
  • History (what you are taught is mostly a lie)
  • Government grants (only given out to those who further the agenda)
  • Government bids (only awarded to those who kick back funds to corrupt officials)
  • Consciousness and free will (we are all taught consciousness doesn't exist)
  • Ethnobotany (medicinal and spiritual use of healing plants)
  • Life on other plants (the obvious truth is kept from us all)
  • The origin of the universe (the official narrative is a laughable fairy tale)

As a fantastic example of how everything is rigged, consider these paragraphs from this Breitbart.com news story published today:

Over the weekend and for the past few days since Khan spoke alongside his wife Ghazala Khan about their son, U.S. Army Captain Humayun Khan, who was killed in Iraq in 2004, media-wide reporters, editors, producers, and anchors have tried to lay criticism on Trump over the matter. They thought they had a good one, a specific line of attack that pitted Trump against the military—and supposedly showed him as a big meanie racist in the process.

But, as Breitbart News showed on Monday midday, that clearly was not the case. Khizr Khan has all sorts of financial, legal, and political connections to the Clintons through his old law firm, the mega-D.C. firm Hogan Lovells LLP. That firm did Hillary Clinton’s taxes for years, starting when Khan still worked there involved in, according to his own website, matters “firm wide”—back in 2004. It also has represented, for years, the government of Saudi Arabia in the United States. Saudi Arabia, of course, is a Clinton Foundation donor which—along with the mega-bundlers of thousands upon thousands in political donations to both of Hillary Clinton’s presidential campaigns in 2008 and 2016—plays right into the “Clinton Cash” narrative.

America's transformation into Communist China is nearly complete

If you're pondering where all this is headed, look no further than Communist China, where all independent news has been outlawed by the state. Political prisoners across China have their organs harvested to enrich black market organ traders, and nearly one out of every three urban citizens is a secret spy who snitches on friends for the totalitarian communist government.

Hillary Clinton is the embodiment of Communist Chinese totalitarianism. She's such a perfect fit for their disastrous model of human rights abuses, government corruption and systemic criminality that I'm surprised she doesn't live in Beijing. If Clinton gets elected, America is gone forever, replaced by a criminal regime of totalitarians who violate the RICO Act as a matter of policy.

If this entire rigged system of biased media, Facebook censorship, Google search result manipulations and twisted science ends up putting America's most terrifying political criminal into the White House, it's lights out for the American we once knew. Almost immediately, the nation fractures into near Civil War, with calls for secession growing unstoppable as state after state seeks to escape the political wrath of an insane regime of D.C. criminals and tyrants. #TEXIT

We now live in two Americas: Half the country is tired of everything being rigged, and the other half can't wait to be exploited by yet another crooked leftist LIAR who rigs everything

America is now essentially two nations. On one hand, we have the pro-Trump America, filled with people who are tired of being cheated, censored, punished, stolen from and lied to about everything under the sun. Donald Trump supporters are people who realize everything is rigged... and they're demanding an end to the corruption and criminality of the fascist system under which we all suffer today.

Hillary Clinton supporters are people who are too busy chasing political rainbows to realize everything is rigged. They still believe the lies and the propaganda (the "hope and change" that never came, but is still promised by empty politicians). They're living in fairy tale delusional worlds that have been woven into their gullible minds by the skillful social engineers of the radical left. These people still think the government cares about them... or that CNN only reports truthful news. They can't wait to see another globalist in the White House because they are pathetic, weak-minded empty shells of non-consciousness who are wholly incapable of thinking for themselves.

These two camps of Americans can no longer coexist. They have almost nothing in common when it comes to knowledge, wisdom, ethics, morals or philosophy. One camp believes in the rule of law (Trump); the other camp believes that people in power should be above the law (Clinton). One camp believes in states' rights and individual liberty (Trump) while the other camp believes in the consolidation of totalitarian power in the hands of a centralized, domineering government (Clinton). One camp believes in a level playing field, free market competition and rewarding innovation and hard work (Trump), while the other camp believes in free handouts, government "equality" mandates, and the ludicrous idea that "there should be no winners or losers in society." (Clinton)

In other to try to win this election, the Clinton camp has already rigged EVERYTHING from the very start, including the coronation of Hillary, the scheduling of televised debates to minimize their viewership, the surrender of Bernie Sanders to the DNC machine, the mass organization of illegal voting schemes to make sure illegal aliens vote in November, and so much more. No doubt they're also working extremely hard to rig the black box voting machines all across the country.

If you're tired of everything being rigged, this November vote against the rigged system by voting for Donald Trump. This is truly your last chance to save America from being overthrown by a totalitarian regime of criminals who will crush every last iota of freedom and liberty in America.

Author : Mike Adams

Source : http://www.naturalnews.com/054857_rigged_elections_fake_media_fairy_tales.html

Categorized in Search Engine

Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things.

Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic.

"Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."

Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic.

To get tips about what to do (and what not to do) in your social media research, tap or click on the infographic.

Source : http://www.marketingprofs.com/chirp/2016/29575/the-dos-and-donts-of-social-media-research-infographic

Categorized in Online Research

Consumer interactions now commonplace in social media can be integrated into survey techniques to inspire a new generation to respond to questionnaires says Andy Buckley

The way human beings communicate has constantly evolved, but the introduction of smartphones and social media heralded a significant step-change in not just the way we communicate, but also when, how often and who with. Research conducted by our Consumer Trends team shows many people now feel they have reached saturation point.

By contrast, our industry is having to deal with a decline in the number of people wanting to communicate with us; whether it be taking part in research in the first place or the diminishing attention spans of those who do. So how can we obtain quality insights going forward?

We believe researchers need to radically re-think their approach, to one which puts people’s lifestyles and behaviour at the centre of research design. It’s a philosophy we’re calling People Centred Research.

The core philosophy is simple. It’s about turning our industry’s mindset on its head; rather than assuming people will take part on our terms, using the formal language, question formats and ‘black box’ approaches we’ve painstakingly contrived over the years, we need to build studies and ask questions which are more closely aligned to the way people live their lives today.

To achieve this we had to stop thinking like researchers and start thinking about the way we live outside work. And the starting point was obvious; we had to whole-heartedly embrace a mobile first approach, from shortening the length of our studies to making it possible to complete all our studies on the smallest mobile devices’ screens.

But delivering a mobile first experience is just a hygiene factor – we knew we also had to give people enjoyable and engaging experiences. So we observed the types of things people like doing on mobiles, like sharing their opinions on sites such as Amazon, eBay and TripAdvisor. This led us to designing a tool which replicates how people naturally give feedback on a website, replacing the traditional rating scale and its predictable ‘why do you say that?’ open-ender. And it works; the approach consistently gives us a higher and better quality response to the open-ender. 

We’ve also taken a leaf out of Twitter’s book to improve responses to open-ended questions, by restricting people’s answers to a 140 character ‘tweet’. While asking less to get more may seem counter-intuitive, the approach consistently encourages more people to answer the question and when used in the right context, the restriction forces people to get right to the heart of the matter, giving us clearer insights.

In a similar way, we turned to Facebook to generate more spontaneous content on our online communities. Instead of asking people to create traditional discussion forum threads, we have given them a Status Update news feed. This more familiar mechanism has hugely increased the amount of user-generated content and conversation between community members.

Tinder has inspired another successful replacement of a traditional approach; a swipe tool (swipe left for dislike, right for like) that enables people to quickly, and more intuitively, screen a large number of concepts than via traditional rating scales.

We are also having a lot of fun designing questions where people respond using emojis. We’re very much in the development stage, particularly in grappling with how to interpret the results! But we’ve got to embrace them; emojis are effectively the birth of a new, universal language, being used to express sentiments which words alone cannot. I would struggle to tell you the exact nuances between a kissy-face, heart-eyes or the plain red heart emojis (or maybe it’s just because I’m a stuffy old Gen X-er).

So while these ideas have come from outside our industry, they have inspired and given me hope that we can engage new generations of people in research. If we don’t embrace new ways of doing things, we’ll become increasingly irrelevant and ignored. But if we become more ‘People Centred’, and immerse ourselves in their world, they will let us in.

Author : Andy Buckley 

Source : https://www.research-live.com/article/opinion/how-social-media-can-inspire-research/id/5009372

Categorized in Online Research

In today’s digital age, social media competence is a critical communication tool for academics. Whether you’re looking to engage students, increase awareness of your research, or garner media coverage for your department, engaging in social media will give you a competitive edge.

Here is a case study that demonstrates this point. When Marianne Hatzopoulou, a civil engineering professor at the University of Toronto, needed to get the word out about her study on cyclists, she resorted to Twitter. Hatzopoulou, who was researching the impact of air pollution on the behaviour of cyclists, posted a few tweets, encouraging people to fill out a survey. Twitter seemed daunting at first, especially that she had under 100 followers, but she tweeted, nevertheless, and encouraged her team to tweet as well.

Hatzopoulou’s Twitter activity caught the attention of a cycling magazine which published a blog post about her study. A reporter with the local paper Metro Toronto saw the blog post and reached out to her for more info. Their one-hour phone conversation led to a front-page story the next day about the hazards of air pollution. That media coverage put her on the radar of a major network, Global TV, and a radio show with the national Canadian broadcaster CBC, which, with Earth Day approaching, were looking for stories related to the environment. Hatzopoulou was inundated with media requests, but the publicity around her work was a researcher’s dream.

“It all started with a tweet,” said Hatzopoulou. “The reach we’ve had has been unbelievable.” The media activity, initiated by Twitter, has given Hatzopulou and her team great momentum as they prepare to take the study to New York City and Montreal.

But how do you use social media effectively to gain a competitive advantage? Here are some guidelines to help you maximize your impact online.

Build a targeted profile. Who are you trying to talk to on social media? What do you want to tell them? Answering those two questions will help you identify your audience, content and tone. Generating targeted content will attract a targeted audience. Make sure your profile bio on social media platforms, such as LinkedIn and Twitter, spells out the value you provide. Let’s say you are a scientist looking to make science fun and accessible, like Imogen Coe, a cell biologist and Dean of Science at Ryerson University in Toronto. Including the phrase “helping make science fun and accessible” in her Twitter bio is a clear indicator of the content she intends to share. Keeping her message focused on issues she’s passionate about in science has helped her build a large network of scientists around the world – from Canada and the U.S. to the UK and New Zealand.

Engage your audience in meaningful conversations. Speaking up about issues of interest to you and your audience will help position yourself as a thought leader in your space. That rings true for Coe, who took to Twitter last year to express her views on a story that created much buzz in the science community. She was responding to Science magazine’s career column, which advised a post-doc researcher to look the other way when the latter complained that her male supervisor was looking down her shirt. Appalled by that advice, Coe e-mailed Science magazine, offering alternative advice on how to deal with harassment. She then tweeted a screenshot of her e-mail, which was quickly retweeted and supported by scientists around the world.

A reporter with the Washington Post saw the tweet and contacted Coe to get her thoughts on the story. The next day, Coe’s comments appeared in the Washington Post. The dean’s social engagement has amplified her message and helped her garner media attention as a respected source in her field. More importantly, her voice and that of others resulted in the original advice column being removed and replaced with crowdsourced advice, including Coe’s, that helps the person being harassed.

Make social engagement a habit. Incorporate social media into your daily routine so you can stay up to speed on what your stakeholders and peers are talking about. A five-minute check-in on Twitter every day is more effective than one hour every two weeks. Go online, respond to others and engage your audience in conversations that matter to them.

“Social media really doesn’t take that much time. I tend to use it mostly in the evenings before bedtime and in between meetings,” said Santa Ono, president of the University of Cincinnati. Ono, who has over 69,000 followers on Twitter alone, is one of the most social media-savvy administrators in academia. His trademark hashtag #HottestCollegeinAmerica, which he initiated to promote conversations around his university, has caught on and is regularly used on Twitter.

Think before you post. While social media engagement is undeniably an effective tool in attracting media attention and raising one’s profile, it may also backfire. For example, when Ono shared a few years ago a picture of himself with a former president of the university who had been criticized for forcing the resignation of a basketball coach, his tweet quickly received a backlash of negative comments. He removed the photo within five minutes of posting it. Ono’s rule of thumb? Before pushing ‘send,’ he asks himself what the tweet would look like on the front page of USA Today, he told the Chronicle.

Get acquainted with your school’s social media policy and make sure your posts comply with the guidelines. You do, after all, represent your employer on social media, regardless of the “views are my own” disclaimers that may appear in your bio. For example, Coe, the Toronto school dean who received media coverage when she spoke up on Twitter, was posting comments that represented typical university policy on harassment, including her university’s. Tweeting about controversial issues against school policy may potentially cause problems for her, she admits.

It doesn’t matter whether you have a small following at first. Becoming a smart user of social media can help you translate your research into impact.

Source : https://hbr.org/2016/06/how-academics-and-researchers-can-get-more-out-of-social-media

Categorized in Online Research

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