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2016 has been an exciting year in the world of search engine optimization and social media marketing - what are the main developments to inform your marketing?

The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior.

In order to succeed, you should adapt to these changes and employ the latest and most effective strategies.

The following are 15 social media and search engine marketing trends in 2016 and what you should do to stay ahead of the curve:

1. Mobile optimization is a must.

Last year, mobile generated more traffic than desktop and laptop search. With virtually everyone using their smartphone or tablet to find information online, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions.

If your website still isn’t optimized for mobile, then you risk losing out to your
competitors. This is reinforced by Google’s Mobilegeddon update, which favors mobile-friendly websites.

Be sure you use responsive web design to provide the best user experience to your visitors regardless of the device they’re using.

2. Voice search introduces huge changes in keyword research.

Digital assistants have become more popular among mobile users over the past couple of years, thanks to their much-improved functionality.

Siri, Now and Cortana are making the lives of users so much more convenient. But this presents a new challenge to marketers as they must now optimize for voice search.

People use different search terms when speaking and typing. Voice searches lean toward long-tail keywords, so be sure to include these terms to increase your chances of ranking.

3. Local SEO will be even more important.

With the launch of My Business, Google places even more importance to local
SEO.

There have been significant changes in how Google presents search results for local terms. Different search elements are used to provide immediate information regarding local businesses.

It is imperative to have your business listed on Google to improve search visibility. Google My Business is a great place to get started, allowing you to control multiple accounts from one central location.

4. Social posts get ranked higher.

It’s a good move to try to rank your blog posts and universal assets (videos, images, news, etc) on the results pages, but this year you shouldn’t forget to rank your social posts as well.

Many marketers are already utilizing social media to gain more visibility in search engines. When customers enter your company name, you must make sure that your social media profiles are seen on the first page. This should be further leveraged for your reputation management and monitoring. Various social media sites also now encourage long form content, most notably Facebook with their revamped Notes feature.

Various social media sites also now encourage long form content, most notably Facebook with their revamped Notes feature.

5. App store optimization is crucial.

One study shows that in 2015, 52% of time spent online was on mobile apps. This shouldn’t come as a huge surprise, as people tend to prefer using apps over surfing mobile websites due to better functionality.

If you have a business app, optimizing for the app store is crucial to enhance visibility. Tons of apps get created every day, making it more difficult than ever to stand out.

It’s vital to use in-app analytics as well to measure conversions, click through rates and app open rates.

6. Learn the new on-page SEO.

When talking about on-page SEO, what immediately comes to mind are content optimization, internal linking and improving site structure.

But now, there are more factors to consider to ensure that your on-page SEO is in check. These include click-through rates, engagement, social signals and relevant content. By measuring these important site metrics, you can see which areas of your site need improvements.

These are also used by search engines when ranking web pages, so look beyond conventional on-page SEO strategies and be sure these factors are included in your next optimization campaign.

7. Sell on social.

Different social media sites have enabled advertisers to sell directly on their
platforms. Facebook and Pinterest, in particular, have introduced “Buy Now” features. This is a fantastic opportunity to reach your target audience and increase conversions. It’s a win-win situation since social media users can now buy products without even leaving the app, allowing for a great user experience. Without question, more social platforms will follow suit this 2016.

This is a fantastic opportunity to reach your target audience and increase conversions. It’s a win-win situation since social media users can now buy products without even leaving the app, allowing for a great user experience. Without question, more social platforms will follow suit this 2016.

It shouldn’t come as a surprise if buy buttons become very prominent in advertising campaigns by this year’s holiday season.

8. Enhancements in in-app functionality.

Mobile apps have come so far. It’s amazing how much you can do without ever leaving the app. Developers continue to make innovations and add new functionalities to their apps.

Facebook, for instance, introduced a lot of new features last year such as Instant Articles and automatic video playing when scrolling. They are now making their own digital assistant. Canvas.Facebook.com is by unique invitations only, but will come onto the market, full-force.

Twitter, Instagram and other platforms refuse to fall behind, promising to have plenty of things in store for their users. By making improvements in in-app functionality, conversion rates skyrocket, so it’s essential to make enhancements in your app to experience a boost in ROI.

9. Take advantage of new publication options.

Facebook created a game-changer when they launched Instant Articles. This is their way of presenting users with content while ensuring that they wouldn’t leave the app. Instant Articles load measurably quicker than regular web links, thus improving user experience.

Major publishers are now using this feature to reach their target audience. Twitter is about to release a similar feature called Project Lightning. Check out these new publication options and see how you can utilize them to generate new leads and improve conversions.

10. Videos will continue to dominate.

YouTube still receives a massive amount of hits per day. Facebook receives 8 billion
video views daily as of November 2015.

These two facts alone prove how much online users love watching videos. Plenty of studies also show that content within videos have higher engagement rates compared to those that only contain plain text.

It’s recommended to find ways to present information to your audience through entertaining videos. Trying to rank these videos on the results pages can also drive a significant amount of traffic to your website.

11. In-the-moment content will surge in popularity.

By nature, social media are “in-the-moment,” with users eager to share what
they’re doing as of the moment. But over the past couple of years, live streaming has become very popular. Periscope, the most popular live streaming online platform, allows users to record a short moment of their lives and share it Periscope, the most popular live streaming online platform, allows users to record a short moment of their lives and share it with the world. Snapchat and Instagram have already jumped on the bandwagon.

This could mean huge changes in how you use social media. Instead of scheduling posts in advance, you might want to consider posting in-the-moment updates and take advantage of the fact that millions of online users love this kind of content.

periscope

This could mean huge changes in how you use social media. Instead of scheduling posts in advance, you might want to consider posting in-the-moment updates and take advantage of the fact that millions of online users love this kind of content.

12. Dark traffic gradually becomes clearer.

If you’re using Google Analytics, then you know how frustrating it is to try to decipher dark traffic—the kind of traffic whose source you do not know. Analytics simply includes it under direct traffic. This can affect your marketing campaigns. As a marketer, you want to know as much as possible about your audience.

Thankfully, dark traffic has gradually come to light over the past few months. Digital marketers expect that this year will mark the end of dark traffic, with analytics tools getting more precise information regarding their source.

13. Link building continues to be effective (think SEO).

Many say that link building should be avoided altogether, especially after the Penguin update that demolished millions of websites last year. But links are arguably the most important ranking factor. As long as links are used by search engines for ranking web pages, they will remain effective.

Just keep in mind that when it comes to links, quality trumps quantity. Be sure your links are contextual and relevant.

Also, don’t forget to optimize your anchor text ratio. Avoid using the same keywords as your anchor text to avoid any spam detector.

14. Long form social content will become huge.

Short messages are often published on social media, with brands preferring to post a concise description or summary of their post and then placing a link to the target URL. But social media sites are encouraging users to publish posts directly on their platforms.

LinkedIn has recently ramped up their long form content publishing. Facebook has also revamped Notes, one feature which had not received a lot of love from the social giant for many years.Blogging on social media will become a huge trend in 2016.

Blogging on social media will become a huge trend in 2016. This is a significant change in content marketing which makes it easier for readers to find the information they need.

15. Advertising costs will rise.

It is now more difficult than ever to increase visibility both on search engines and
social media. This is largely due to increased competition. For the same reason, advertising costs are expected to rise this 2016. Social media sites are also throttling organic visibility to make brands purchase ads.

While you can still set up a successful online marketing campaign with a limited budget, it helps to be prepared and allow for some room for extra expenses particularly on the advertising front.

Conclusion:

These trends will permeate the social media and search engine marketing landscape over the course of the year. Some of the biggest names in the industry including Google, Facebook and Twitter are already releasing new feature after new feature, improving the overall experience of their users while simultaneously keeping marketers on their toes as they try to adapt to all the changes.

By preparing for these trends, you can beat your competition and be rewarded with increased visibility and better brand awareness.

Source : http://www.smartinsights.com

Categorized in Search Engine

Your next big tweet may be just a tweet away.

For the job seeker and the employer, Twitter has turned into the next frontier for connecting both.

The social media site is changing the way people find jobs.

Finding a job can be a full-time job in itself: circling ads, hitting job fairs, printing, and editing and updating resumes and cover letters.

"Social media can be leveraged by job seekers and certainly by employers in finding those seekers to fill those positions," the founder of Conversation Research Institute Jason Falls said.

Falls said social media is this era's next frontier for job seekers and employers.

"As an individual, think about this: You can get on Twitter, Facebook, Instagram, other networks, and if the person who is hiring for that position has an account and is on there, you can start to interact with them and have conversations with them as if you're just a fellow citizen of level," Falls said.

WLKY's Eric King typed "Louisville jobs" into the Twitter search engine, and scores of companies currently hiring came up.

"Actually social media is a very big tool for Brown Forman, and we leverage it in as many ways as we can," Brown Forman's director of global talent acquisition, Arelis Correa said.

Brown Foreman has a Twitter page devoted to nothing but job recruitment and it's always monitored.

As a result, the company has been able to add some top talent to its workforce.

"It's been very successful. I just had a meeting with our Twitter rep, and she mentioned that we are outperforming our competitors," Correa said.

But using social media to land big opportunities comes with big commitment.

Most notable: make sure your social media footprint is respectable.

"The fascinating thing about social media is you can very easily go out and see not just how smart the person is, but do they have a following online that they can bring to the table for your company?" Falls said.

"As a whole, integrity is very important to us so anything one may do that goes against integrity self-respect of themselves or others, it is something that we're going to pay attention to. We just can't ignore it out to -- we may not seek the information, but if for some reason we find it or it comes from a channel, it is something we are going to unfortunately have to look at and consider," Correa said.

The experts said even if you're not using social media outlets to find jobs, employers may be looking at them when choosing the right candidate.

They suggest being responsible with what is posted because it could cost a big opportunity.

Author:  Joseph Pisani

Source:  http://www.wlky.com/

Categorized in Social

With such easy access through technology and social media, why wouldn’t you use it to your advantage to help build and improve your personal brand? According to National Association of Realtors (NAR), 69 percent of home shoppers who take action on a real estate-branded Web site begin their research with a local term (ex. homes for sale) on a search engine.

Also, 52 percent of first-time homebuyers started their search online and 77 percent drove by a home that they viewed online. Seventy-eight percent of new home shoppers visit three or more sites prior to taking action on a real estate site. It is more important than ever to have a strong online presence. A Web site by itself is not good enough anymore, you need to have a strong presence on social media.

Social networking is an easy way to get in front of a larger audience outside of your regular sphere of influence. In the relationship-based mortgage industry, social media is making it easier to identify and target the right potential borrowers and referral partners. The ability to connect and communicate with potential, current and past client is simple. Take advantage of the tools available to you and you’ll be top of mind long after the loan has closed. So when it’s time to refinance, buy or refer a friend/family member, you will be their go-to originator.

Millennials are just entering the market. They are self-educated and often complete online research before deciding which lender to use. This makes it crucial to have great online presence. So what can you do to improve your online brand? Become a trusted advisor. Educate borrowers and work through mortgage myths such as “without a 20 percent downpayment you cannot buy a home.

” Host and/or attend events and post about it before, during, and if appropriate after the event on social media to increase awareness and reinforce your expertise. The strongest way to build your network and client base is word of mouth. While one person telling another person is great, digital word of mouth can be accomplished with testimonials and have a much higher impact.

Testimonials are a great way for your clients to share their personal experience with your services to their friends and family. People tend to trust their friends and family; so post testimonials along with photos of the happy new homebuyer(s) on your website, social media, or both (don’t forget to tag them in your posts as well).

This will help personalize a home loan and help others understand that ultimately you help people and families. Social media also gives you greater insight on your client’s needs and wants. You are able to do research on a potential client to see if you can find a common bond to help you connect. This can help break down potential walls with prospective clients or referral partners.

When developing your business or marketing plan, it’s important to consider where to spend your time and resources. Social media should be a part of this plan. Create a social media calendar. Take an hour a week to sit down and pre-schedule posts through systems such as Hootsuite. This will guarantee that you are posting consistently and saving time to post more time sensitive things less sporadically.

As far as content on social media, make sure it is not all sell, sell, sell. Be sure to use the 80/20 rule, which should apply to all of your marketing efforts. Eighty percent of your content should be value-added content insightful, resourceful and engaging. No more than 20 percent should be direct sales pitches. Don’t worry, value-added content can also contain a sales pitch subliminally, while you are highlighting your expertise in the mortgage industry. Clients pay attention on social media when it is relatable and useful for them by providing helpful ways to increase their home value, home décor tips, etc. If too much content is dedicated to selling your product/business, clients will feel that they are not receiving value and lose. Images are far more effective than just plain text, so be sure to get the most out of your social media by posting even simple images.

The key is to be consistent and post interesting content. Don’t think you can just post once or twice and that’s it. You have to stick with it over time to really reap the benefits on social media. Facebook and LinkedIn offer pay options to boost your posts. With a little investment, boosting your posts can expand your audience greatly. Be mindful of your online audience. With LinkedIn, tailor content towards your referral and business partners. With Facebook, content can be tailored to referral partners, as well as potential and existing customers. Therefore, some content can be used multiple times as a way for you to get the most bang for your buck.

Social media is also a great place to advertise your niche. Niche marketing can help grow your personal brand by allowing you to break into new markets and gain a larger target audience. Are you an expert is a specific program? Do you help families with downpayment assistance programs? Are your service levels your strength as a competitive advantage over others? No matter what you are specializing in, this is a great time to grow your audience and brand through social media.

Liking and interacting in social media groups with clients and referral partners will increase your online presence and help get your name out into your desired audience. Don’t only focus on existing and potential clients; remember your real estate agent partners as well. You can offer your niche program, co-branded marketing material, exclusive company, and any other differentiators. Similar to your clients, real estate agents are looking for something of value as well. So don’t just bombard them with sales pitches. Show them the services that you provide which will save time and benefit their business as well.

Remember that social media pages by themselves do little to help grow your personal brand. Inactive social media pages can actually have negative affects if not update, as it makes them look neglected. Use social media and online presence to reinforce your brand and stay top of mind to your clients and business partners with valuable posts in order to be their number one originator. Don’t forget to give it time. Your business won’t transform overnight, but stick with it and you will definitely see the payoff in the long run!

Source : http://nationalmortgageprofessional.com

Author : Tiffany Hade

Categorized in Social

RepUPress.com has launched a new Social Media Search Engine that will help individuals navigate the vast realm of social networks more easily, help businesses better measure their marketing efforts and help students accomplish more effective and efficient research.

(OPENPRESS) RepUPress.com, an Indianapolis based tech company, has launched a new Social Media Search Engine in cooperation with search giant Google (http://www.repupress.com/social-search). The free search engine allows visitors to quickly access results from all major social media networks in an aggregated view, as well as, search each individual network by simply clicking a tab at the top of the results. The results can also be further customized by either popularity (relevance) or by date.

When asked about the benefit to users, Founder Rob Gelhausen had this to say, “We believe the application for a dedicated Social Media Search Engine is abundant. Individuals can more easily find what they are looking for within and across their favorite networks, companies can gauge their marketing impact, and students can do more effective, as well as efficient research. These are just a few of the current benefits and uses.”

According to a report published by the Pew Research Center 52% of adults have at least 2 social media accounts across various networks. That means as many as 1.26 million US citizens over the age of 18 visit multiple social media networks to search and post content. The idea of a way to search from a single source is an intriguing and time saving proposition.

The Social Media Search Engine was built on top of and with the cooperation of Google’s Web Index. With the recent deal between Twitter and Google to allow access and indexing of all 200 billion plus Tweets being generated every year, the incredible categorization of the vast amount of Facebook content, the fact that YouTube is owned by Google, as well as, many additional strategic reasons, Founder Rob Gelhausen said “It was a no brainer using Google’s index to power our search.”

Rep U Press is a digital media company that offers an array of solutions which include SaaS Applications, Marketing Services and even eLearning Video Tutorials Courses. Their latest endeavor is sure to make waves. The web search industry is dominated by three major players who are Google, Yahoo and Bing. Google currently controls approximately 65% of the search share in the US with Bing and Yahoo combing for approximately 24%. All other search engines make up the remaining 11%.

Harking back to the days of Mark Cuban selling Broadcast.com to Yahoo for 5.7 Billion Dollars leaving the door open for Google to crush them in search, it seems as though Yahoo has always been one step behind in the race for online user search acquisition. It is amazing that there has not already been some sort of play like this by either of thetwo  two second tier search options. Will the Rep U Press solution take even more of the market share? Well, that remains to be seen.

Author:  Anna Chmielewska

Source:  http://military-technologies.net/

Categorized in Search Engine

October was a relatively mellow month in terms of social media updates, but that doesn’t mean there weren’t any noteworthy announcements.

Vine’s demise was probably the most significant, along with news and a few changes from Facebook, Pinterest, reddit, and YouTube.

Here are the latest social media updates from October:

Facebook

Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook.

facebook cta

Pinterest

Pinterest now has 150 million monthly active users globally – 70 million of whom live in the U.S.

Pinterest is giving advertisers even more new retargeting options. You can now create audiences based on the actions users take with your pins and the actions people take on your website.

pinterest retargeting

Reddit

Reddit is launching ‘Interest Targeting’ into Reddit Ads, which would “allow advertisers to target audiences based on a handful of predefined interests (e.g. sports, gaming, music, etc.), which will be informed by which communities they frequent.

Twitter

Twitter announced that the Vine app will be discontinued in the “coming months.” However, you’ll still be able to continue accessing and downloading your Vines.

rip vine

Are you responding to your customers’ tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study. Customer service on Twitter has been recently enhanced thanks to new tools, too.

YouTube

YouTube announced added a new feature that lets you add a thumbnail overlay to the end of your videos to keep viewers engaged. The feature, called End Screens, will appear during the last 5 to 20 seconds of your video.

youtube thumbnail

“We are launching a new, optional video feature that adds visible text on the video for the first few seconds a viewer watches, informing viewers of a paid promotion,” YouTube announced. “Creators can also choose to add this text disclosure to any existing video without losing their view count or other video metrics.”

Source : searchenginejournal.com

Categorized in Social

Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers and offering more creative tools is helping to propel its massive revenue growth.

Facebook revealed yesterday during its strong quarterly earnings call that in the last year, Facebook’s average revenue per user grew 49.1 percent in the U.S. and Canada — Facebook’s home market where advertiser concentration, buying power and fast mobile networks make video and video ads popular. That’s compared to 35 percent growth worldwide. The U.S. and Canada’s ARPU grew 9.1 percent this quarter, faster than any other market.

In terms of viewership, Facebook has declined to share a stat since it announced 8 billion daily 3-second-plus views a year ago. But viewership has likely been growing dramatically, because as Mark Zuckerberg said on the earnings call:

“What is enabling video to become huge right now is that fundamentally the mobile networks are getting to a point where a large enough number of people around the world can have a good experience watching a video. If you go back a few years and you tried to load a video in News Feed it might have to buffer for 30 seconds before you watched it, which wasn’t a good enough experience for that to be the primary way that people shared. But now you can — it loads instantly. You can take a video and upload it without having to take five minutes to do that.”

screen-shot-2016-11-02-at-1-46-57-pm

The rise in video viewership also comes thanks to sharper cameras, bigger screens to watch on, better video creation tools and professional and amateur creators getting the hang of the mobile format.

Facebook’s begun adding Live video filters and effects, augmented reality selfie masks, overlaid graphics and more, built off of its acquisition of AR lens startup MSQRD. These are closing the feature gap between Facebook and its competitor, Snapchat.

While many believed Snapchat would steal Facebook’s users, the percentage of Facebook’s monthly visitors who come back daily has actually increased slightly since the rise of Snapchat in 2014. Holding steady at two-thirds of its user base, this stickiness stat is impressive for a 12.5-year-old utility.

facebook-dau1

Continued user count growth, engagement and the ability to earn more per user via video ads has contributed to Facebook’s $7.01 billion in revenues this quarter, up 59 percent year-over-year, and its $2.35 billion in profit. Essentially, Facebook’s soft pivot to video worked.

Normalizing the video feed

Back in 2013, seeing video in the News Feed was rare. Uploading to Facebook was clumsy, and whether the clips were native or from YouTube, they took a click and some load time to start watching.

That’s why people were downright angry about the whole idea of Facebook planning auto-play video ads. The Wall Street Journal trumpeted “Facebook Moves Cautiously on Video Ads,” delaying their roll-out. And rightfully so. Without much organic video content, video ads would have stuck out like sore thumbs.


Woman holding domestic product emerging from television, portrait

Yet suddenly over the course of 2014, with the roll-out of auto-play and the rise of the ALS Ice Bucket Challenge video meme, organic videos became more and more prevalent in the feed. Meanwhile, advertisers started to get the hang of the format. They cut the intros and went straight to the action, adopting eye-catching visuals and subtitles to make up for the fact that they played silently unless tapped.

Facebook COO Sheryl Sandberg said yesterday that “P&G is creating mobile video ads designed to grab attention in the first few seconds. He shared the example of Tide. In a typical TV ad, they start with a clean dress or shirt, then show it getting stained, and then cleaned with Tide. On mobile, they need to communicate the product value quickly, so they start by showing Tide cleaning a stained garment.”

Masked by the surrounding organic content and designed for Facebook instead of TV, video ads became a normal part of the News Feed. That gave Facebook the freedom to show more of them, both in the feed and as suggested videos after you watched another, without people getting too pissed off.

FaceTV

Now Facebook is putting its connections with 4 million advertisers behind video. That includes big brands. As Sandberg said yesterday, “GM’s subsidiary Holden used Carousel Ads with video to maximize its sponsorship of Australia’s premier rugby tournament. Holden created a video series about their support of youth rugby. The ads generated an 8-point lift in brand favorability for the overall audience — and a 15-point lift amongst their target audience of women over 35.”

Facebook is also bringing small businesses to the video format. Sandberg explained that “For many small businesses, the shift to mobile means leveraging video for the very first time. Rather than needing a camera crew and production budget, anyone with a smartphone can shoot a video and share it on Facebook. In the past month alone over 3 million small businesses have posted a video on Facebook, including organic posts and ads.”

facebook-mtv

Compared to less vivid text and photo posts, Facebook can charge more for video ads without using up more space. CFO David Wehner said yesterday that “The average price per ad increased 6 percent in Q3.” Adtech firm AdRoll’s CMO Adam Berke agrees that video is pushing that increase. He tells TechCrunch, “Video ads garner a higher CPM than other ad formats, so that will certainly help drive revenue growth…We’re seeing interest in these types of video ad formats from our install base of over 25,000 businesses that never would’ve bought TV ads.”

Snapchat, Twitter and other services are also trying to cash in on video, where YouTube and Facebook have become dominant.

snapchat-video
 

Snapchat’s vertical layout allows for full-screen ads that can feel more impactful and convenient than Facebook’s typically landscape videos. People also typically watch Snapchat with the sound turned on so videos automatically play with audio, unlike on Facebook. People purposefully visit YouTube to watch a specific video, so they’re willing to sit through pre-roll ads. And Twitter is becoming a home for premium video streams like the NFL and presidential debates, which draw advertisers.

But Facebook has several advantages of its own. Its 1.79 billion user reach is appealing to TV advertisers seeking scale. Meanwhile, its success the last five years has financed a leading artificial intelligence research team that Facebook is applying to make sure videos and video ads reach the right people.

Zuckerberg noted yesterday that “There’s a whole thread of work that we’re doing on visual understanding. Right, so understanding photos, what’s in photos, what’s in videos, what people are doing. There’s some deeper AI research that we’re doing…that can apply to things like ranking for News Feed and Search and ads and all of our systems more broadly.”

Facebook gets paid when its video ads work, and AI will help them target the people they’re most likely to work on.

facebook-video-ads

When Facebook popularized the feed-based social network people browse to discover content, it became a home to colorful brand ads. As users first shifted to mobile, it attracted app install ads from developers desperate to rise out of the crowded app stores. Now as mobile data networks strengthen to support high-bandwidth content, Facebook has built a powerful distribution network that video advertisers want to join.

As Sandberg concluded yesterday, “When we think about video ads and what platform they run on, we really believe that over time the dollars will shift with eyeballs and our goal is to be the best dollar and the best minute people spend measured across channels.” The numbers say those dollars have arrived.

Source: techcrunch.com

Categorized in Market Research

NEW YORK, Nov. 7, 2016 /PRNewswire/ -- Talkwalker, a leading social data intelligence company, today announced the launch of talkwalkerNow, a trend discovery tool that uses artificial intelligence to identify and analyze global trends online in real-time.

talkwalkerNow is the fastest, simplest way to uncover trends within any topic, in any region. The platform crunches data across social networks, news sites, blogs, forums and more, over a total of 150 million websites and analyzes them instantly to help brands, agencies and publishers create viral content before their competitors.

"talkwalkerNow gives digital marketers, copywriters, journalists and editors their own personal trend search engine that can tell them what to write and when for maximum impact," says Christophe Folschette, Partner and Founder of Talkwalker. "The network effects of social media have given trending stories the power to reach millions of people across the globe. With this new product, brands and media can harness this immense force for their content as soon as - or even before - a new trend starts spreading."

This new tool finds trend categories using a powerful AI algorithm that goes beyond simple keyword based searches and instead learns how to identify topics from text within posts and articles. Using predictive analytics, this new technology can also forecast the scale and speed at which a story or trend will grow.

Brands and publishers can use talkwalkerNow in a variety of ways:

  • Newsjacking: Save time manually researching real-time trends in your country, industry or niche and use analytics to find the right way to jump on these trends.
  • Content Creation: Discover and analyze the most important trends for your needs and use this information to create relevant, timely and engaging content.
  • Real-Time Marketing: Build effective campaigns around real-time trends to improve targeting and conversions. Increase effectiveness of social initiatives by responding to and advertising topics that resonate.
  • Competitive Intelligence: Know which types of content are working for your competitors and create or promote similar content.

talkwalkerNow will be a new addition to Talkwalker's product range alongside the Talkwalker social listening and analytics platform. For more details on pricing, please contact us or visit our website.

About Talkwalker

Talkwalker (www.talkwalker.com) is one of the world's leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making.

Talkwalker's state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day. Talkwalker's unique social intelligence software was selected to become a Twitter Official Partner in 2014.

The Talkwalker social intelligence platform is used by over 600 clients around the world, including Microsoft, HPE, Volkswagen, Benetton, and communications specialists such as Edelman, Peppercomm, Publicis, Ogilvy, and Weber Shandwick.  

Contact:

Richard Sunley
This email address is being protected from spambots. You need JavaScript enabled to view it.
(+352) 20 33 35 3 930

Photo - http://photos.prnewswire.com/prnh/20161104/436228 
Logo - http://photos.prnewswire.com/prnh/20151214/295552LOGO
Source Talkwalker

Source : prnewswire

Categorized in Science & Tech

Online scams are a headache, and social media has become more and more saturated over time. With the proliferation of its content, the power of social media has been tapped by many industries: advertising, marketing, and even the academe. With new web applications being built everyday, it's no wonder that criminal and legal work has come up with applications of their own.

Used to deepend and filter through social media results, Social Detection is a robust search engine that can crawl and churn results from various social media websites such as Facebook, Craigslist, and more. These results are used as variables in case analyses for private investigation and information security, tracking data leaks, and aggregating online evidence for use in court. Invented by Michael Petrie and Scott Catron, who both work as professional private investigators, the web-based application replaces the often arduous process of stakeouts with a more technical approach.

Today, our digital footprint creates a trail of hard evidence for investigators. The increase in our public visibility means that our lives' personal details become shared relentlessly. Securing one's online accounts is a step towards making the web a safer place to share, as there are many scams and malvertising schemes that litter online. According to a report by CNET, Social Detection offers a comprehensive analysis of results over time, all of which can be filtered through with specific categories.

In a report by Chicago Tribune, Michael Petrie said that "If there is fraud, it will be found, provided there's a web presence," such that this presence will reflect as a kind of online credibility. "It's not a reputation anymore. It's a webutation," the private investigator adds. The current limitation with Social Detection's web service, however, forbids individuals from making use of its interface. Professional licenses and legal papers through insurance companies are required for an account to be created, hence also securing other individual's privacy.

Future applications of the service remain unknown, but Petrie has stated that "we know it belongs in almost every category of business where people need to make critical decisions about people," maintaining that the service will most likely evolve into a database search for the public. This can help reconnect people who've lost contact with family and friends, as well as create connections for professional use. Check out this lecture video and learn more.

Source : parentherald

Categorized in Investigative Research

Lifestage, Facebook’s newer “teens-only” app designed to counteract the Snapchat threat by giving younger users a place to connect outside of Facebook’s larger social network, has now arrived on Android. Previously an iPhone-only application, this experimental app represents Facebook’s attempt to woo the high schooler crowd, while also testing other features like video profiles, gamification elements, and more.

These things could make their way into Facebook’s main application, even if Lifestage itself later fails.

Lifestage is now one of many ways Facebook has been targeting Snapchat’s user base. In particular, the company understands that Snapchat’s camera-first design mechanism is one the social app’s key draws.

To engage Facebook users in similar ways, the company acquired photo and video filtering app MSQRD, then tried out selfie filters on Facebook using that technology,alongside opening your camera right on top of the News Feed.

It also reached out to the developer community with an offer of tools that would allow for third-party creation of profile filters, and it even internally tested a Snapchat clone called “Facebook Stories.”

More recently, Facebook has been testing another Snapchat clone as a standalone app called Messenger Day, and it rolled out a Snapchat-like feature in Instagram, “Stories,” which has become fairly popular.

Lifestage, therefore, is just one weapon in Facebook’s arsenal when it comes to competing with Snapchat. And, from the look of the early numbers, at least, it may not be one that lasts.

The app by its nature is limited to the high school crowd primarily. Technically, it’s for 21 and unders, but Facebook is hoping for viral spread through high schools in particular

In Lifestage, users answer bio questions with videos, which then unlocks more questions. And when you update your profile, you get a little sunglasses-smile emoji next to your name. If you don’t update, the smile turns to a frown, or even the poop emoji. This is meant to encourage regular engagement with the app.

In addition, users can show off what they like and dislike by adding it to their profile – a feature that caters to the ever-changing interests of younger users, who often latch on and then drop new trends more quickly than their older counterparts.

Launched this summer, Lifestage has so far failed to find significant traction, however – it’s not a viral hit. According to App Annie’s metrics, the app has dropped to #1289 in the Social Networking category on iTunes, which hits at slow adoption. (Of course, without the Android app, its potential reach has been limited until now.)

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It’s also, of course, targeting a narrower audience than most social apps. Lifestage blocks users over a certain age, which means it would never really climb to the top of the charts, even if it became a hit. (There is also some concern that Lifestage isn’t effectively blocking adults from signing up, which will become a larger problem as the app scales. It’s not likely the go-to destination for predators right now, though, given its small footprint.)

Still, even if Lifestage doesn’t ever find its footing as the next best teen thing, Facebook can take what it learned here, then incorporate those elements into its other products.

For example, though Facebook’s news-reading app Paper failed, it taught the company how to do Instant Articles. And via Lifestage, Facebook may discover how to better improve user profiles with video – something that is not yet working on Facebook itself, where video profiles are an option, but haven’t been widely adopted.

In the meantime, users of a certain age can download the Lifestage app for free from here on Google Play.

Source : techcrunch

Categorized in Market Research

According to a new study by the Pew Research Center, 81 percent of supporters of Hillary Clinton and Donald Trump disagree not only on their respective policies and plans but also on the “basic facts” surrounding the candidates and the election. The Pew Research Center stated that its survey was conducted online from Sept. 27 to Oct. 10 among 4,132 adults, including 3,616 registered voters, and was largely completed before the release of the 2005 Hollywood Access videotape showing Trump making lewd comments about women.

According to Pew’s website, this survey shows how “negative attitudes toward the opposition have become a defining feature of the current campaign.” While myriad reasons underlie this perfect storm of negativity, we should be aware of how and why the information we obtain through technology such as search engines and social media contribute to political polarization.

While many search engines exist, Google is far and away the most popular. In fact, its name is now commonly used as a verb. Google adjusts its “top-secret” algorithm - its 200-plus numerical ranking factors used to retrieve and rank information - more than 600 times per year. When an individual enters a search, the results are ranked based on factors such as the terms used, the responsive domain sites, along with their popularity, and how frequently the terms are used on that site, as well factors such as an individual researcher’s location, preferences, and search history. To provide a simple illustration, if I am a sports historian in Columbus, Ohio, conducting research on Heisman Trophy finalists and type “London” into my Google browser, I will likely retrieve highly ranked search results about London, Ohio, located approximately 25 miles southwest of Columbus, and the former home to Warren Amling, an All-American Ohio State football player and 1945 Heisman Trophy finalist. However, if I am a college student located in Raleigh, North Carolina, looking at travel sites for a post-graduation trip and I type in “London,” my highest-ranked search results will likely involve London, England, things to do and budget travel sites.

Scholars who have studied, and even those who publicly criticize Google, all acknowledge that the search engine excels in giving the individual researcher the information sought. In fact, despite the thousands of responsive pages that may exist for any given search, 50 percent of clicks tend to go to the top three items and 91 percent of searchers never go past the first page. In addition, once the researcher clicks on a link, that click illustrates relevance, thus possibly becoming a factor for results in future searches.

Let’s apply this phenomenon to the major party candidates in election 2016. Based on whatever iteration of the algorithm is used, along with the searcher’s location, preferences, and search history, the information retrieved is consistent with what the researcher anticipates finding and what he or she has researched in the past. In the political information realm, this phenomenon builds upon itself so that when supporters of Mr. Trump type in his name, they tend to see positive articles about him more highly ranked and negative articles about Secretary Clinton more highly ranked, and vice versa. Supporters of Mr. Trump are more likely to click on links that support their political views, showing relevance, as are supporters of Secretary Clinton. The end result is that the information obtained and read by the two opposing supporters, even when they use the very same search terms, may be vastly different. This clearly contributes to the polarization we are seeing - an 81 percent disagreement even on the basic facts about the candidates and their positions.

Similarly, the use of social media to obtain information has exploded. There are more than 300 social media sites that enable users to create and share and receive personal or professional information with self-selected friends or followers. In election 2016, both of the major party candidates are using social media - in particular Twitter where Secretary Clinton has 9.89 million followers and Mr. Trump has 12.6 million followers - to generate support. As an aside, similar to the verb “google,” Twitter now has its own verb “tweet.” Also similar to the search engine method of clicking on relevant information, the searcher who “likes” or “reacts” to a post or page, or enters search terms such as “bigly,” or “Wikileaks,” is rewarded with the appearance of more pages, posts or tweets that contain similar information.

When we consider the effect of the Google algorithm and social media in politics today, we shouldn’t adopt a conspiracy theorist attitude that there are nefarious activities or attempts by Google or any social media site to influence the election. Rather, this phenomenon of political information polarization is likely explained as the natural consequence of combining these newer forms of information gathering technology with the more traditional social psychology theory of motivated reasoning - whereby people tend to seek out information that confirms what they already believe.

On his blog site, Yale Law School Professor Dan Kahan illustrates motivating reasoning with the following example: “In the 1950s, psychologists asked experimental subjects, students from two Ivy League colleges, to watch a film that featured a set of controversial officiating calls made during a football game between teams from their respective schools. The students from each school were more likely to see the referees’ calls as correct when it favored their school than when it favored their rival. The researchers concluded that the emotional stake the students had in affirming their loyalty to their respective institutions shaped what they saw on the tape.”

It is natural to trend toward information that supports our beliefs and worldview but if 81 percent of voters cannot even agree on the basic facts involved in the election, this tendency, along with some of the information bias built into obtaining political information in today’s world, could be damaging to our country’s ability to reunite post Nov. 8. We will continue to be influenced by political information we receive through Google, social media and even newer technologies - of this we should be certain. This is not, however, necessarily negative. What we need to do is to understand the potential effect of technology on the information we obtain, view that information through a critical lens, and ensure we are always seeking alternative viewpoints - in other words, engage in critical research and analysis. In addition, we should consider the experience of political canvassers who have made successful strides, particularly in the past two elections, in opening voters up to new ideas and policies by engaging in genuine, and respectful dialogue with each other.

Source : huffingtonpost

Categorized in Others

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