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Learn key insights that will help you understand how the algorithms of Instagram, YouTube, TikTok, Twitter, and Facebook work.

Here’s an old question that gets asked every year:

How do social media algorithms work?

But, you can often uncover strategic insights by looking at an old question like this one from a different perspective.

In fact, there’s a term for this effect.

It’s called the “parallax” view.

parallax-view.png

For example, marketers often look for influencers on the social media platforms with the greatest reach.

But, influencers evaluate these same platforms based on their opportunity to grow their audience and make more money.

 

This explains why The State of Influencer Marketing 2020: Benchmark Report found that the top five social media platforms for influencer marketing are:

  • Instagram (82%).
  • YouTube (41%).
  • TikTok (23%).
  • Twitter (23%).
  • Facebook (5%).

This list made me wonder why marketers focus on the reach of their campaign’s outputs, but influencers are focused on the growth of their program’s outcomes.

Influencers want to learn how the Instagram and YouTube algorithms work, because they want their videos discovered by more people.

And influencers are interested in learning how the TikTok and Twitter algorithms work, because they are thinking about creating content for those platforms.

Facebook’s algorithm, however, doesn’t seem quite as important to today’s influencers – unless Facebook represents a significant opportunity for them to make more money.

There are a lot of strategic insights that marketers can glean from looking at how social media algorithms work from an influencer’s point of view.

How the Instagram Algorithm Works

Back in 2016, Instagram stopped using a reverse-chronological feed.

Since then, the posts in each user’s feed on the platform has been ordered according to the Instagram algorithm’s ranking signals.

According to the Instagram Help Center:

“Instagram’s technology uses different ways, or signals, to determine the order of posts in your feed. These signals are used to help determine how your feed is ordered, and may include:

  • “Likelihood you’ll be interested in the content.
  • “Date the post was shared.
  • “Previous interactions with the person posting.”

This has a profound impact on influencers – as well as the marketers who are trying to identify the right influencers, find the right engagement tactics, and measure the performance of their programs.

Relevance

The first key signal is relevance, not reach.

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Why?

Because Instagram users are more likely to be interested in an influencer’s content if it is relevant – if it’s about what interests them.

In other words, if you’re interested in football (a.k.a., soccer), then the likelihood that you’ll be interested in content by Nabaa Al Dabbagh, aka “I Speak Football Only,” is high.

But, far too many marketers are looking for celebrities and mega-influencers who have lots of Instagram followers (a.k.a., reach), instead of looking for macro-, mid-tier, micro-, or nano-influencers who are creating relevant content that their target audience is more likely to find interesting.

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Recency

The second key signal is recency, or how recently a post has been shared.

This gives an advantage to influencers like Marwan Parham Al Awadhi, a.k.a., “DJ Bliss,” who post frequently.

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Unfortunately, far too many marketers are engaging influencers to create a single post during a campaign instead of building a long-term relationship with brand advocates who will generate a series of posts that recommend their brand on an ongoing basis.

Resonance

The third key signal is resonance.

In other words, how engaging are an influencer’s posts?

Do they prompt interactions such as comments, likes, reshares, and views with the influencer’s audience?

And, unfortunately, way too many marketers assume that an influencer’s post that mentions their brand has increased their brand awareness, using bogus metrics like Earned Media Value (EMV).

If they’d read, Why International Search Marketers Should Care About Brand Measurement, then they’d realize there are a variety of legitimate ways to measure the impact of an influencer marketing campaign on:

  • Brand awareness.
  • Brand frequency.
  • Brand familiarity.
  • Brand favorability.
  • Brand emotions.
  • Purchase consideration.
  • Brand preference.
  • Brand demand.

Using this parallax view, it’s easy to see that too many marketers mistakenly think influencer marketing is just like display advertising.

They’re buying posts from influencers the same way they would buy ads from publishers.

So, marketers who only look at an influencer’s reach shouldn’t be shocked, shocked to discover that some influencers are using bad practices such as fake followers, bots, and fraud to inflate their numbers.

If you use a one-dimensional view of an influencer’s influence, then you reap what you sow.

How Does the YouTube Algorithm Work?

Now, I’ve already written several articles on how the YouTube algorithm works, including:

But, these articles were written for marketers, not influencers.

So, what can we learn from looking at YouTube’s algorithm from an influencer’s point of view?

Well, according to YouTube Help:

“The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction.”

So, YouTube influencers need to start by creating great content on discoverable topics.

Why?

Well, YouTube is one of the most-used search engines in the world.

People visit the site looking for videos about all sorts of subjects.

These viewers may not necessarily be looking for a specific influencer’s video, but they’ll discover it if it ranks well in YouTube search results or suggested videos.

Learn how to use Google Trends to find out what your audiences is looking for on YouTube.

The default results in Google Trends show “web search” interest in a search term or a topic.

But, if you click on the “web search” tab, the drop-down menu will show you that one of your other options is “YouTube search” interest.

YouTube influencers can then use what they see to inform their content strategies.

For example, you might learn that there was 31% more YouTube search interest worldwide in the topic, beauty, than in the topic, fashion.

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Or you might discover that there was 18 times more YouTube search interest worldwide in the sport, drifting, than in the sport, motorsport.

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YouTube’s algorithm can’t watch your videos, so you need to optimize your metadata, including your titles, tags, and descriptions.

Unfortunately, most marketers don’t use this approach to find the search terms and topics on YouTube that are relevant for their brand and then identify the influencers who are creating content that ranks well for these keywords and phrases.

Now, getting your YouTube video content discovered is only half the battle.

 

Influencers also need to build long watch-time sessions for their content by organizing and featuring content on their channel, including using series playlists.

As YouTube Help explains:

“A series playlist allows you to mark your playlist as an official set of videos that should be viewed together. Adding videos to a series playlist allows other videos in the playlist to be featured and recommended when someone is viewing a video in the series. YouTube may use this info to modify how the videos are presented or discovered.”

Fortunately, one of the guest speakers for NMA’s program was Mark Wiens, one of the most famous food vloggers in the world.

His YouTube channel has more than 1.4 billion views and almost 6.7 million subscribers.

Here are examples of the playlists that he had created, including Thai food and travel guides.

mark wien

Now, marketers could also look over the playlists on the YouTube channels of influencers when they’re evaluating which ones are “right” for a campaign.

However, I strongly suspect that this only happens once in a blue moon.

 

How Does the TikTok Algorithm Work?

The TikTok Newsroom posted How TikTok recommends videos #ForYou just before I was scheduled to talk about this topic.

Hey, sometimes you get lucky.

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Here’s what I learned:

“When you open TikTok and land in your For You feed, you’re presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”

 

 

So, how does this platform’s recommendation system work?

According to TikTok:

“Recommendations are based on a number of factors, including things like:

  • “User interactions such as the videos you like or share, accounts you follow, comments you post, and content you create.
  • “Video information, which might include details like captions, sounds, and hashtags.
  • “Device and account settings like your language preference, country setting, and device type. These factors are included to make sure the system is optimized for performance, but they receive lower weight in the recommendation system relative to other data points we measure since users don’t actively express these as preferences.”

The TikTok Newsroom adds:

“All these factors are processed by our recommendation system and weighted based on their value to a user. A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country. Videos are then ranked to determine the likelihood of a user’s interest in a piece of content, and delivered to each unique For You feed.”

TikTok cautions:

“While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”

It’s worth noting that Oracle has won the bid to acquire TikTok’s U.S. operations after ByteDance rejected a bid by Walmart and Microsoft.

Meanwhile, YouTube released YouTube Shorts, a TikTok-like feature, while Facebook recently launched Instagram Reels, which is basically a TikTok knock-off.

So, it appears that some very big players are convinced that TikTok represents a significant opportunity to make more money, or a competitive threat to the growth of their own social media platforms.

I wish that I could add more, but I’m a stranger here myself.

How Does Twitter’s Algorithm Work?

When Twitter was launched back in 2006, it had a simple timeline structure and tweets were displayed in reverse chronological order from the people you followed.

 

 

But, like other social media, Twitter started using an algorithm to show users posts that different factors indicate they’ll like.

The biggest recent change to Twitter’s algorithm took place in 2017.

According to a Twitter blog post by Nicolas Koumchatzky and Anton Andryeyev:

“Right after gathering all Tweets, each is scored by a relevance model. The model’s score predicts how interesting and engaging a Tweet would be specifically to you. A set of highest-scoring Tweets is then shown at the top of your timeline, with the remainder shown directly below.”

Their post added:

“Depending on the number of candidate Tweets we have available for you and the amount of time since your last visit, we may choose to also show you a dedicated “In case you missed it” module. This modules meant to contain only a small handful of the very most relevant Tweets ordered by their relevance score, whereas the ranked timeline contains relevant Tweets ordered by time. The intent is to let you see the best Tweets at a glance first before delving into the lengthier time-ordered sections.”

How Does Facebook’s Algorithm Work?

The biggest recent change to Facebook’s algorithm took place in January 2018.

In a Facebook post, Mark Zuckerberg announced:

“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

He added:

“The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

That same day, Adam Mosseri, who was then the head of News Feed, also wrote a Facebbok post that said:

“Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed. With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.”

He added:

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.”

So, it isn’t surprising that influencers got the memo.

Which explains why so few believe Facebook represents a significant opportunity to make more money.

Ironically, it’s unclear that marketers got the memo.

Far too many are still cranking out Facebook posts and videos despite the fact that few people are reacting to, commenting on, or sharing them.

Or, as I wrote in Two Social Media Vanity Metrics You Need to Stop Tracking, marketers should stop tracking Facebook Page Likes and Followers because “you’re lucky if .0035% of your Fans and Followers even sees your post or tweet these days.”

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The Takeaway

These are just some of the strategic insights that marketers can discover by looking at how social media algorithms work from an influencer’s point of view.

If you’re a marketer, then I suggest you move most of the people and budget that you’ve dedicated to creating branded content on Facebook into influencer marketing on Instagram and YouTube.

As for TikTok and Twitter, wait until after the dust settles later this year.

[Source: This article was published in searchenginejournal.com By Greg Jarboe - Uploaded by the Association Member: Corey Parker]

Categorized in Social

This could make many Twitter users very happy, or equally lead to more confusion, depending on how it's enacted.

According to a new discovery by reverse engineering expert Jane Manchun Wong, Twitter is working on a new option that would enable users to apply for profile verification from their account settings.

Screenshot 2

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This could make many Twitter users very happy, or equally lead to more confusion, depending on how it's enacted.

 

According to a new discovery by reverse engineering expert Jane Manchun Wong, Twitter is working on a new option that would enable users to apply for profile verification from their account settings.

Screenshot 3

Twitter hasn't provided any updates on the process since then, though it has repeatedly noted that it is working on a new system. Twitter has also continued to verify some accounts, though not via user applications. Most recently, Twitter used its verification tick to highlight authoritative voices in relation to COVID-19, but again, that was internally managed, and not open for public requests.

Twitter first enabled all users to apply for verification back in 2016, though if you try to go through that process now, you're met with this note:

 

Twitter product lead Kayvon Beykpour reported in July 2018 that, while work had been done on fixing its verification process, it was not a priority, and was still some way off being re-launched. The appearance of a new prompt in testing could suggest that it's now moving closer to making a comeback - though how it might function, and what qualification process Twitter will use for such, remains a mystery. And it'll likely be difficult for Twitter to manage, no matter how they go about it.

For example, part of the problem with verification was that it seemingly implied that Twitter endorsed any account with a blue tick. In 2017, Twitter verified the profile of a white supremacist leader - despite, around the same time, vowing to take more action against hate speech. That's what prompted the initial pause on verification - the confusion here was that some within Twitter saw the verification tick as a basic mark of ID confirmation, while others felt it should be reserved for approved public figures only. So some people have been verified simply by proving who they are, regardless of their public profile, while others have been rejected, despite being people of significance.

Any changes to the process will mean that Twitter will need to provide more specific clarity around exactly what qualifies someone for a blue tick, but it could also mean that Twitter will need to retrospectively remove the tick from those who currently have it, yet don't meet these updated standards.

Twitter, of course, is unlikely to do that, but if it doesn't take that step, that will mean that a level of confusion will remain around what the blue tick represents, as some people who've been approved previously will still have it, despite not matching the new requirements.

How Twitter gets around that is hard to say - just remove it for everyone then start again? That seems unlikely - but then again, with only 356k people currently holding the blue tick, Twitter could, theoretically, review all of these profiles and take the tick away from those who are no longer eligible.

Either way, it's interesting to note that Twitter does appear to be moving on this, and it'll be ineresting to see how they facilitate the process moving forward.

If Twitter leans towards making it more of an official ID confirmation, that could help to provide more accountability, with users unable to hide behind a basic account. Twitter could, for example, reduce the visibility of accounts which are not approved, limiting their capacity to interact without going through the ID process. That could make trolls think twice about their activity, given that it would be tied back to their actual identity.

If Twitter leans towards making it more of exclusive endorsement for public figures, that, as noted, could see accounts that don't qualify stripped of the tick.  

It's an interesting element, and we'll have to wait and see where Twitter decides to go with it.

[Source: This article was published in socialmediatoday.com By Andrew Hutchinson - Uploaded by the Association Member: Wushe Zhiyang]

Categorized in Social

Facebook  is testing a new feature that aims to keep users inside its platform when they’re looking for factual information they would otherwise turn to Google or Wikipedia to find. The company confirmed to TechCrunch it’s now piloting an updated version of Facebook Search that displays factual information when users search for topics like public figures, places, and interests — like movies and TV shows.

For example, if you type in a movie title in the Facebook search bar, you’ll be shown an information box that gives you all the details about the movie.

 

The information is gathered from publicly available data, including Wikipedia. But instead of requiring users to click out of Facebook to view the information, it’s displayed in a side panel next to the search results. This is similar to the automatically generated Knowledge Panel format Google uses for these same types of searches.

SocialMediaToday was the first to report the news of the pilot, citing posts from Twitter users like JC Van ZijlMatt Navarra, and Giulio S.

Facebook confirmed with TechCrunch the feature is a pilot program that’s currently running in English on iOS, desktop, and mobile web. (Users may or may not see the information panels themselves, as this is still a test.)

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We’ve found the new feature can be fairly hit or miss, however.

For starters, it doesn’t always recognize a search term as a proper title. A search for “joker,” for instance displayed a Wikipedia-powered information box for the movie. But a search for “parasite” failed to do so for the Oscar-winning title that in 2020 became the first non-English film to win Best Picture.

 

Meanwhile, a search for “Donald Trump” easily returned an information panel for the U.S. president, but information for many members of his cabinet did not come up when they were searched by name. Information about leading coronavirus expert Dr. Anthony Fauci came up in a side panel when the term “Anthony Fauci” was entered in the Facebook’s search box, but not when “dr. Fauci” was used as the search query.

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Google’s Knowledge Panel doesn’t experience these same problems, as it’s able to make intuitive leaps about which person, place, or thing the user is likely searching for at the time of their query.

Facebook Search will also direct users toward its own features when doing so is more beneficial, it appears. For instance, a search for “COVID” or “COVID-19” will return Facebook’s own COVID-19 Information Center at the top of the search results, not a data-powered side panel about the disease. Google, by comparison, returns a coronavirus map, case overview, and CDC information in its Knowledge Panel.

And a search for the popular game “Animal Crossing” returns its Facebook Page and the option to add it to the titles you’re tracking on Facebook Gaming, but no information panel.

In other words, don’t expect to see an information panel for all the persons, places, or things you search for on Facebook at this time.

The update follows the closure of Facebook’s previous Graph Search feature. Years ago, Facebook attempted to reinvent its search engine with the launch of Graph Search, which allowed users to find people, places, photos, and interests using Facebook data. The feature was later shut down as Facebook dealt with the backlash from major security lapses, like the Cambridge Analytica scandal. Doing so hampered investigators’ ability to catch criminals and other bad actors, BuzzFeed News noted at the time.

Last year, Facebook also told Vice it was pausing some aspects of Graph Search to focus on improvements to keyword search instead.

Presenting “factual” information in the sidebar could also help Facebook claim it’s addressing concerns around the spread of misinformation on its platform. As a home for active disinformation campaigns, propaganda, and conspiracy theories, Facebook needs a tool that displays fact-checked, factual information. (There was a time when Wikipedia wasn’t considered a valid source of that kind of information, but we’re long past that point now!)

This isn’t the first time Facebook has tapped Wikipedia data to enhance its service. It used Wikipedia information on its community pages over a decade ago, for example.

Facebook didn’t offer additional details regarding how long it plans to test the new search feature or when it expects it to roll out more broadly.

[Source: This article was published in techcrunch.com By Sarah Perez - Uploaded by the Association Member: Daniel K. Henry]

Categorized in Search Engine

Source: This article was published searchenginejournal.com By Matt Southern - Contributed by Member: Jennifer Levin

Google’s John Mueller revealed that the company is looking into simplifying the process of adding multiple properties to Search Console.

Currently, site owners are required to add multiple versions of the same domain separately. That means individually adding the WWW, non-WWW, HTTP, and HTTPS versions and verifying each one.

A simplified process would involve adding just the root of a website to Search Console, and then Google would automatically add all different versions to the same listing.

This is a topic that came up during a recent Google Webmaster Central hangout. A site owner was looking for confirmation that it’s still necessary to add the WWW and non-WWW versions of a domain to Search Console.

 

Mueller confirmed that is still required for the time being. However, Google is looking into ways to make the process easier. The company is even open to hearing ideas from webmasters about how to do this.

The full response from Mueller is as follows:

“We’re currently looking into ways to make that process a little bit easier.

So we’ll probably ask around for input from, I don’t know, on Twitter or somewhere else, to see what your ideas are there. Where basically you just add the root of your website and then we automatically include the dub-dub-dub, non-dub-dub-dub, HTTP, HTTPS versions in the same listing. So that you have all of the data in one place.

Maybe it would even make sense to include subdomains there. I don’t know, we’d probably like to get your feedback on that. So probably we will ask around for more tips from your side in that regard.

But at the moment if you want to make sure you have all of the data I definitely recommend adding all of those variations, even though it clutters things up a little bit.“

You can see Mueller give this answer in the video below, starting at the 11:15 mark.

Categorized in Search Engine

 Source: This article was published business2community.com - Contributed by Member: Patrick Moore

In order to get more exposure for your personal brand, it’s important to know exactly what your target audience is seeking after. With the right research strategies in place, your business can attract more leads to your products or services.

LinkedIn is a premier networking resource as well as a warm lead generator. This large social network is an ideal platform for gathering information and conducting research for your niche. There are several ways your brand can attract the right leads for your business.

 

  • Connect with the right people – It’s important to be specific when gaining insights. Only seek after those who are in a related or similar field of interest, have influencer status, and are active both online and offline. Many times you can network at events, webinars, social media groups, Twitter chats, ect., which can open the doors to find targeted leads.
  • Take advantage of advanced search options – Use LinkedIn’s expanded queries to set up specific criteria – this includes people, jobs, content, companies, groups, and schools. Another method is to take a look at specific content that relates to your brand and conduct research on the author.
  • Create the new business or work opportunities – LinkedIn is an online portal to not only find jobs but also qualified candidates and new clients for your business. You can also see what your competitors are looking for inside your target market as it relates specifically to their skills and knowledge.
  • Become a trusted source through groups – Once you become a member of an active, professional group within your niche your brand can gain valuable feedback through asking and answering questions, sharing valuable insights and content, and posting videos and images that can add value to your community. This also applies to those who want to create their own professional group for even more networking opportunities.

LinkedIn is an ideal place for personal brands to link up with professionals in their industry as well as attract new leads. By being helpful, professional, and consistent your network will grow and attract more loyal followers to your brand. This is one of the few resources left where you can to gather insights and information on your industry and potential customers for free without the need to pay for advertising.

Categorized in How to

Source: This article was published emergingedtech.com Kelly Walsh - Contributed by Member: Edna Thomas

There are so many different tools and technologies available on the internet today, and so many associated terms and concepts. As I think about topics to focus on here in the coming months, I want to make sure we're touching on the most important ones. What are the most important internet technologies for educators to be aware of, and informed about?

I'm sure many people would probably come up with a slightly different list, but based on my observations and experiences, and feedback from faculty at my institution, I have selected the following technologies. I do not mean to imply that every educator should be expected to use all of these technologies in the classroom, but rather that every educator should understand what these are, the potential they have in the classroom, and how their students may already be using them.

 

1. Video and Podcasting – One of the most widely adopted internet technologies for use in instructional settings is video streaming. Between YouTubeTeacherTubeEduTube, and many other video hosting sites, there are an abundance of lectures, how-to videos, and supporting materials available in the form of web based video. Podcasting has also been used to provide similar offerings of audio materials through popular sites like iTunes. [Click here to learn more about video hosting for education, or here to learn more about podcasting for education.]

2. Presentation Tools – This category is vast and rich. There are hundreds (perhaps thousands) of tools on the Internet that can be used to create and share presentations, from simple Powerpoint slide players like Slideshare to multimedia timeline tools like Vuvox and OneTrueMedia. These tools can be used to support classroom teaching or distance learning, or for student reports and presentations.

Have you considered outsourcing your call center?

3. Collaboration & Brainstorming Tools – This is another wide ranging category, including thought-organizing tools like mindmap and bubbl.us, and collaborative tools like web based interactive whiteboards and Google Documents. Additionally, some of the other tools in this list, such as wikis and virtual worlds, also serve as collaboration tools.

4. Blogs & Blogging – Bloggers and many other regular Internet users are well aware of blogs and blogging, but there are many other professionals who really are not frequenters of the “blogosphere”. In addition to a basic familiarity with this technology, educators should be aware of sites like Blogger and WordPress, where users can quickly and easily create their own blogs for free.

5. Wikis – The use of Wikis in educational settings is growing every day. Sites like Wetpaint and others allow users to create free wiki web sites and are a great way to get started with using wikis for educational applications. [Click here to learn more about the use of Wikis in education].

6. Social Networking – All educators should have a basic understanding of sites like Facebook and MySpace and how they are used. This doesn't mean they need accounts on these sites (and many educators would recommend against using these sites to communicate with their students), but they should understand what they are and how they are being used. Educators should also be aware of the professional social networking site LinkedIn.

 

7. IM – A large percentage of students use IM regularly, via Aim, IM aggregator site Meebo (Meebo allows users to combine messaging from Aim, Yahoo, MySpace, Facebook, and other sites), or other tools. It behooves educators to be aware of this, and I have even come across various articles about using IM within the classroom setting (such as this one from Educause).

8. Twitter – This listing is really focused on technologies, not specific applications, but this application is currently just too popular to ignore. You should at least understand what it is and the fundamentals of how it is used. [Click here for some insight into how Twitter can be used in education.]

9. Virtual Worlds – This technology has received a lot of press, with SecondLife being the clear leader thus far in this application area. In my experience, the use of SecondLife has been somewhat constrained by high bandwidth and processing power requirements, but this also means that there is still considerable room for increased adoption of the application as systems continue to become more powerful and higher speed bandwidth more prevalant. Active Worlds is one of a number of competitive technologies, and provides a “universe” dedicated to education that has been popular with educators.

10. RSS Feeds – RSS allows users to create their own “push” data streams (that is, define data flows you want coming to you automatically, rather than having to go and “pull” the information with a Google search or other browsing effort). RSS feeds enable you to take advantage of streams of published content that will be sitting in your In Box, or in an RSS reader, when you want them. There are RSS feeds available for many topics and many web sites.

While many readers may have their own interpretation of which technologies are essential for educators to be aware of, I think this is a great list to get started with. Of course, this list will require updating over time, as technologies change, and as educator's uses of these technologies evolve. As always, reader input is welcomed. What do you think? Is this a good top 10? Would you like to see some other technologies listed here? Feel free to comment and offer your insights, please. Thanks!

Categorized in Internet Technology

This is the age of influence and networking. The success of a brand or an individual highly depends on the amount of influence earned as well as the level of networks created in the meantime. Today, the best place to power up influence and build network is social media and just like web search engines, there are number of cool social media search engines that can help you or your brand to find real people, build networks, and share or gain useful information required to raise influence within your niche market.

Yes, you heard it right. There are many specific social media search engines out there designed to help you find real people and user profiles across major social networking sites such as Facebook, Twitter, Google+, LinkedIn, and many others.

The more people you can manage to add to your network from the same industry, your influence resultantly improves in the industry. And, there’s no better way to find people on the web other than looking for them via social media search engines.

 

Today, we bring you a cool list of top social media search engines that can help you find people within your industry nearby to grow your influence, reach, as well as network within the industry.

Best Social Media Search Engines to Find Real People across Top Social Networks

There is no doubt that Google is the most popular search engine on the web to find almost anything on the internet. However, even Google fails or is not up to the mark when finding people or profiles on popular social media channels.

Today, we will share some of the best social media search engines that would help you find real people as follows:

Social Mention

The first on our list is Social Mention. This web tool is systematically designed for people looking for social media contents that include blogs, microblogs, comments, bookmarks, videos, and more. With Social Mention, you can also set alerts and receive emails based on your searches for specific brands, celebrities, or company related updates. The tool is quite helpful for bloggers, who can install its real-time buzz widget on their blogs for maximum benefits.

WhosTalkin

WhosTalkin is another social media search engine that lets you explore conversations relevant to the topics that interest you. You can find updates about your favorite sport, favorite food, celebrity, or a company. With WhosTalkin, you can engage in conversations that are most relevant to the topics you like. This internet-based social media search engine tool is able to search through a number of social media networks and blogs for your favorite trending topics and conversations related your favorite celebrity, sports, food, places, videos, etc.

YoName

As the name of the search engine suggests, YoName lets you find people across different social media platforms by name. With YoName, you can search people on Facebook, Twitter, LinkedIn, YouTube, Flickr, Blogger blogs, and several others using the search form. Simply enter people’s name, email address, or phone number and then hit “Yo” to get the results. Besides social media search, YoName also supports web search, business search as well as public records search.

Anoox

Well, Anoox is not exactly a social media search engine but it allows you to get information via multiple social media websites as well as find answers to your queries from real people. At Anoox, you can share & discuss with real people for the best answer, truth, and in turn more traffic to your website or profile.

BoardReader

Unlike other social media search engines, BoardReader is a search tool for community forums and boards. With BoredReader, you can easily explore popular content spread across the internet including news, articles, videos, press releases, etc.

Bing Social

After Google, Bing is the 2nd most popular search engine on the web and its social arm known as Bing Social is designed to find the latest news and trending topics shared across popular social networking channels like Facebook, Twitter, and other social media networks.

 

Addictomatic

Addictomatic is yet another social search tool to explore the latest news, trending topics, attractive blog posts, viral videos, and interesting pictures. This tool searches the best live sites on the internet to find the latest news, blog posts, videos, and images for you. With this tool, you can easily keep up with the latest updates on the hot trending topics, and keep up to date with the latest social media sensation on the web.

Twazzup

Twitter is a strong social media platform with lots of viral and trending news surfacing on this microblogging tool every single second as you are reading this article. Twazzup lets you search these trending news and topics across Twitter and lets you keep up with the social media buzz around the globe.

Snitch Name

Snitch Name is a white pages service for social networks. This amazing search tool is designed to search people’s profile over popular social media platforms such as Facebook, Twitter, LinkedIn, MySpace, and other networks.

Blinkx

Videos are now an integral part of the social media world and Blinkx is a social media search engine dedicated to videos medium. One of the best social media search engines on the web, Blinkx is a search engine for videos with over million hours of regularly indexed online videos. This video search engine enables you to watch videos ranging from a wide variety of different categories including but not limited to news & politics, celebrity, technology, business, gaming, food, sports, and more assorted from all the major news portals and video sharing platforms.

Flickr Advanced Search

Flickr, as everyone knows, is one of the largest photo and video sharing platforms on the internet. While it lets you upload and view photos and videos on it, Flickr also lets you search for images or videos based on your topic using its advanced search tool embed with smart filters and variety of options designed to deliver accurate and effective results.

Source: This article was published geekdashboard.com By Rajeesh Nair

Categorized in Search Engine

The Twitter Archiver and Twitter Bots app fire each time a new tweet is found that match your search query. You can write simple search queries (like #Oscars) or more complex query (like obama min_retweets:10 filter:news) that uses one or more Twitter search operators.

Twitter SearchHow to Search Twitter Like a Pro

Here’s a complete list of Twitter search operators that can help you perform more accurate searches on Twitter:

 

from:BarackObama

All tweets sent by a particular Twitter user

filter:verified cool OR amazing

Only show tweets from verified Twitter accounts (with the blue tick)

gangnam style filter:replies

Only show tweets that are replies. You can use exclude:replies to remove @reply tweets from search results.

gangnam style filter:retweets

Only show tweets that are retweets. You can use exclude:retweets to remove RTs from search results.

to:BarackObama -filter:links

Tweets sent to @BarackObama but not containing any links

elections list:TIME/time-staff

Search for tweets from users who belong to a particular Twitter list

youtube.com min_faves:100

Tweets containing YouTube videos that are favorited by at least 100 users

iPhone near:NY within:10mi

Tweets sent by users within the 10 mile radius of New York containing iPhone

#foodrecipe lang:en

Tweets sent in particular language (en = English)

iPhone Reviews since:2016-04-01 until:2016-04-09

Tweets sent in a particular time range (may not work with Twitter APIs)

YouTube good OR amazing OR awesome filter:links

Tweets containing YouTube videos that are described as awesome or amazing

#Emmys filter:images

Show tweets for a particular hashtag but containing images

Barack Obama filter:news

Show only tweets that mention a keyword and contain links to news websites

from:john to:peter -RT

Tweets from user @John that @mention user @Peter but exclude Retweets

family games filter:safe

Filter tweets containing adult or potentially sensitive content

tornado filter:media

Show tornado tweets containing images or videos

music concert filter:native_video

Show tweets that contain native video (uploaded inside tweet)

twitter search tricks

How to Find the Most Popular Tweets

The engagement filter inside Tweetdeck surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.

Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about.

Go to the Twitter search box, type any search term and append the operator min_retweets:[number] or min_faves:[number] to filter your search results. For instance, here’s a sample search that will only show tweets pointing to the labnol.org domain that has been favorited or retweeted at least 5 times.

 Source: This article was published labnol.org By Amit Agarwal

Categorized in Social

Do you use hashtags for marketing campaigns on Twitter?

Looking for hashtag tools to help improve your use of hashtags?

In this article, you’ll find seven hashtag tools for researching and reporting on Twitter hashtags.

Why Is Researching Twitter Hashtags Important?

Twitter users often follow hashtags that pertain to their interests, so social media marketers can use targeted hashtags to improve their reach among users with specific interests. However, with only 280 characters in which to squeeze both your message and hashtags, you need to choose the hashtags you target carefully.

When you set aside time to research what hashtags are the most popular with your customer personas, you’re better able to target users who reflect your ideal audience. Luckily, several tools available can help you identify and track the best hashtags for your industry.

Each tool has its own strengths. However, generally speaking, a research tool can help you monitor hashtags, improve influencer outreach, discover demographic and geographic information, and gauge sentiment. With the right toolbox, you can simplify social marketing on Twitter.

#1: Discover Hashtag Popularity With RiteTag

RiteTag helps you find new hashtags and track your current hashtags. In addition to showing important hashtag data, this tool helps you find the best possible hashtags for your text and images. With the handy Chrome extension, you can highlight text or right-click an image (as shown below) and instantly get hashtag suggestions for it.

RiteTag hashtag suggestions

The RiteTag hashtag search feature organizes results so you can see at a glance which related hashtags will help your tweet visibility now or over time. The results also indicate which related hashtags are less popular.

RiteTag hashtag search results

For $49 per year, you can use RiteTag for up to 1,000 queries a month for both images and text. Other plans are available if you’re looking for help crafting, publishing, or enhancing posts; these plans range from $7.50 to $15 per month.

#2: Purchase In-Depth Hashtag Reports With ExportTweet

With ExportTweet, you can track hashtags, keywords, and accounts. This tool also helps you find top tweets, related hashtags, influencer data, device source, geographic location, and more. The free tool (accessed via the Try Now button) gives information on the last 100 tweets, but the paid searches offer unlimited tracking time and unlimited report downloads.

ExportTweet hashtag search results

With the pay-as-you-go pricing options, ExportTweet is a great option for new hashtag trackers or those who want to focus on only a few hashtags. You can purchase reports for both real-time hashtag tracking (25,000+ tweets) and hashtag historical data(2,000+ tweets), which include CSV spreadsheets of top related hashtags and all images, videos, and URLs. Real-time reports start at $19.99, and historical data reports start at $16.99.

#3: Reveal Top Hashtags and Influencers With Hashtagify

If you’re not sure where to start with your hashtags and prefer a more visual interface, check out the Hashtagify search tool. Like other search tools, it helps you find relevant hashtags. In addition to data about a hashtag’s popularity over time, you can see which influencers use the hashtag and get details about the hashtag’s reach in different languages and geographic areas.

Hashtagify hashtag search results

The search tool is free to use. You can purchase a Hashtagify plan starting at $9 per month to add hashtag trackers, two months of data storage, full access to the top ranking hashtags, and a bookmark feature to save any favorite hashtags.

#4: Get Day-Of Hashtag Data With Tweet Archivist

Tweet Archivist is another free search tool for hashtags. Other search tools give you a range of several days, but with Tweet Archivist, you get real-time data from the day of your search with the number of tweets and impressions for the day, as shown in this result for the #socialmedia hashtag:

Tweet Archivist hashtag search results

With the free report, you’ll see the top associated words, top URLs associated with the hashtag, the source of the top tweets, top languages used, user mentions, associated hashtags, and an influencer index.

Tweet Archivist hashtag search results

For $14.99 per month, you gain the ability to download data and receive three archives that are updated every hour. If you don’t want a recurring monthly payment plan, other pricing options are also available.

#5: Discover Local Trending Hashtags With Trendsmap

For a local business, Trendsmap is an amazing tool for finding trending hashtags in your area. This tool will reveal the most popular trending topics on Twitter based on geographic data. Yes, you can use Twitter itself for this, but you get only a few trending topics compared to the many you’ll see via Trendsmap.

This tool will show local trending hashtags, users, and words. For example, here you see trending words, hashtags, and users in the Houston area during an uncharacteristic ice storm:

Trendsmap hashtag search results

Trendsmap has a free search feature and pricing options that start at $25 per month. The free search feature provides only real-time hashtag data, whereas the paid plans offer longer historical data.

With the free search, you’ll have to find your location and zoom in to see the top hashtags, users, and words. With the paid plan, you can narrow your search by your physical location, city, or region and customize whether you see hashtags, users, or words.

#6: Track Campaign Hashtags With Socialert

Socialert is a budget-friendly tool, making it perfect for individual users or small businesses. You can do a free search before the tool asks you to upgrade to a paid plan. The free search will analyze 300 tweets over a 7-day period to give you a snapshot of relevant data. You’ll see the hashtag reach and impression rate along with geographic data and overall sentiment.

If you upgrade to a paid plan, you can get in-depth analytics, historical data, search filters, and influencer tracking. The paid plans start at $9.95 per month for two campaigns, and you can upgrade your plan as required to track more campaigns. Here you see a report on the hashtag #smm:

Socialert hashtag search results

#7: Follow Hashtags in Real Time With Keyhole

Keyhole has a free search function for surface-level analytics. Enter a hashtag you want to research. In the results, you’ll see data that’s useful for quickly gathering general information on a hashtag. Get real-time data on the number of posts, users, impressions, reach, demographics, sentiment, and top sources.

For instance, here you see a section of Keyhole results for a search on the hashtag #marketing:

Keyhole hashtag search results

For additional features, upgrade to one of the paid plans.

Conclusion

With Facebook’s new algorithm change, you may need to focus more on your Twitter marketing. Hashtag usage is incredibly important for Twitter, and many tools can help you track hashtags for Twitter optimization. However, some tools may be more useful to you than others.

Every social media campaign has its own strategy, so the level of data you need for each will vary. The free search functions will help you gather initial data, but you might want to dig deeper in other cases.

What do you think? Have you used any of these hashtag tracking resources? What tools have you found most useful? Please share your thoughts in the comments.

 Source: This article was published socialmediaexaminer.com By Lindsay

Categorized in Online Research

Social networks have expanded popularity contests beyond the schoolyard, where users vie to become the next Instagram celebrity or at least have enough followers to be considered an “influencer.” 

But, unlike the schoolyard, anyone can buy popularity on social networks. Richard Roeper, the film critic for the Chicago Sun-Times, was suspended on Tuesday for buying 25,000 followers after a New York Times investigation revealed the practice was widespread.

The New York Times claimed that Roeper and others such as actor John Leguizamo, motivational speaker Eric Kaplan and British baking star Paul Hollywood purchased followers from a website called Devumi, which charges a mere $50 for 5,000 followers. 

Buying followers or paying for any type of interaction is against Twitter’s terms of service and may result in suspension. If a company buys more users to make itself seem more popular than it actually is, or a journalist buys them to meet a standard of followers that an employer has set, it’s also, as the Times noted, potentially fraud. 

Spotting fake Twitter uses is generally fairly easy, though fakers have gotten better at it over time. 

TwitterAudit

Tools like TwitterAudit can automatically scan your followers, revealing the number of fake followers (for free) and allowing you to delete and block them (for $5 a month). Use Luca Hammer’s Account Analysis tool to look at accounts individually. Consistent daily rhythms and constant retweeting of spammy handles or accounts are a good sign the user is a bot.

The quickest way to manually spot obvious fakers is to look at their profiles. Many advertise spammy links or use excessive hashtags. To look over many at once, click “followers” below your own profile image. Stop users from following you by clicking the three vertical dots above and to the right of their usernames, then click “block.”

Another quick way is to look for offset followers-to-following ratios, particularly if the following count is maxed out around 5,000. Twitter puts a limit on the number of accounts a user can follow until he or she has more followers. A user who has 171 followers and who is following 5,001 people is usually fake. 

It’s easier to do this with a third-party tool, as Twitter doesn’t list these counts on users’ following pages. StatusBrew is free, lists these numbers, and allows sorting based on followers and following. 

If the ratio is unclear, look at the user’s followers. Many of them may be obviously fake, as well. Just note that many Twitter users, especially large accounts, attract “fake” followers on their own. 

To really sniff out fakers, try right-clicking their profile images on Chrome and searching the web for their images. The Times reported that some of Devumi’s accounts appeared to be close approximations of actual people. The real accounts will often appear when you search for their images.

Why do fake followers even matter? With hundreds of millions of monthly active users, including the president of the United States and other important heads of state, Twitter has truly morphed from a microblogging platform into a method of communication that’s as accepted as a telephone. A user who inflates his or her follower count can leverage outsize impact on the outside world.

As the Times notes, they can “help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations.”

Source: This article was published poynter.org By Ren LaForme

Categorized in How to
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