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Stay informed on election day.

As soon as the polls close on Tuesday, Nov. 8,Google GOOG 1.26%  will display continuously updated election results through its search engine the company said. The search giant plans to show up-to-the-minute information detailing the progress of multiple U.S. election day races and other referenda to anyone who queries for “election results.”

Google said it would deliver the updates every 30 seconds in more than 30 different languages, according to a blog post by Shashi Thakur, vice president of engineering on the Google search team. Included in the briefings are the presidential, senatorial, congressional, and gubernatorial races, as well as other ballots throughout the U.S.

Here’s a glimpse of what the search tool should look like, per the blog post:

election-video

The rundown includes real-time statistics on the matchup between Hillary Clinton, the Democratic contender for the White House, and Donald Trump, the Republican candidate. Alongside details of the tug-of-war for the executive office are key numbers concerning open legislative seats, battleground states, and the top two political parties (blue for Democrats, red for Republicans).

Although this is not the first time that Google has offered informational tools during an election, this year marks a notable increase in the company’s efforts to meet consumer demand as more people turn to the web—and increasingly their smartphones—for news. Google said that it had seen traffic for the search term “how to vote” more than triple in the past four years, up 233% from 2012.

In addition to the political précis that will appear on election day (above), Google has already debuted tools detailing how to registerhow and where to vote, and info on who is running—including an election-themed Google Doodle.

Google said that YouTube, its video division, would stream live coverage from a number of news outlets as well, including NBC, PBS, MTV, Bloomberg, Telemundo, and The Young Turks starting at 7 p.m. ET on Tuesday. “From the ballot box to tomorrow’s late-night returns, we hope Google’s tools help guide you through Election Day in a simple, clear and informative way,” Thakur said.

Source: fortune.com

Categorized in Search Engine

First there was Panda and Penguin. Now, Google will release a Google mobile update on April 21. This update promises to be even wider-reaching than both of the “bird-inspired” updates that valued high-quality content.

Writing For Google's Biggest Algorithm Update Yet | SEJ

Understanding the Scope of Google’s “Mobilegeddon” Update

Google’s new update promises to be a game changer. The algorithm will rank mobile-friendly sites higher than non-mobile-friendly ones. Many webmasters from around the world are (rightfully) anxious about its release since it could significantly impact traffic.

From a writer’s perspective, the update gives us something to think about as well. Does this mean we need to learn a whole new way to create web content?

 

There is no getting around the fact that your website must be mobile.

Before Panda and Penguin made their debuts, it was fairly easy to rank a website at the top of the search result by indiscriminately stuffing a particular keyword. These updates crippled a number of websites because they depended on that tactic to gain traffic.

The Mobilegeddon promises to do the same for webmasters who have neglected optimization for mobile browsers. This could be potentially devastating to some reaches of the Internet. Google has already stated that there will be no middle ground. Your site will either be mobile friendly or not. This could mean an entire reworking of site architecture and the content contained therein. This is of utmost importance to us as webmasters, writers, and marketers.

Content Production for the Mobilegeddon

Get ahead of this potentially game-changing update. Although it isn’t in effect yet, estimate how writing for a mobile site differs from writing for PCs. There is going to be a series of changes that content producers should aim to heed if they intend to keep producing high-quality, compelling content after the update has rolled out. Read this Search Engine Land post that offers three actions to prepare your website for the impending update.

From what we know about the update, it’s likely that we will have to make changes to our content production habits. Here are a few tactics that will help:

1. Curtail Headline Length

User experience on a mobile device is different than a desktop browser. One of the most obvious differences is the change in screen size (and the amount of usable real estate). Currently, a headline can stretch across the full banner-length of a browser, but mobile screens change the game when it comes to headline width.

 

 

What this Means for Us: Create shorter headlines. For Twitter users, it just means that you can practice your 140-character limit more often. For those of us who don’t use this particular social media network, now is a good time to start. We need to learn how to condense page-width headlines into more bite-sized chunks, without sacrificing the impact potential of our headline.

2. Make Shorter Paragraphs

“Snackable content” is something that content producers are all too aware of, but is especially important for mobile optimization. Create content that the user can consume in one sitting. However, the format in which we present this content is likely to be as bite-sized as the content itself. Because of short attention spans and aversions to “walls of text” it’s likely that mobile users would feel put upon when it comes to dealing with paragraphs that fill their entire screen.

What this Means for Us: Learn to summarize your ideas. Keep to the point and make your copy more targeted in nature. In some cases, such as home pages, reduce the amount of copy there altogether. Increased copy gives the user a hard time and makes for difficult reading, especially on a tiny display. Get your message across in short bursts.

3. Less Words, More Action

In Orwell’s 1984, he invented a form of the English language called “newspeak” where words were combined, removing unnecessary and frivolous ones and replacing the others that didn’t serve a purpose. This mobile update is likely to make content producers do the same, paring content down to be less wordy while at the same time interspersing calls to action. Condensing content will require us to consider what we write and distill the message in as few words as possible.

What this Means for Us: Rethink the methodology for creating content. In addition to making content compelling and benefit focused, we must also now take a look at the amount of words we use and how often we call to action. It could possibly mean a change in the basic tenets of web writing.

The exclusion is blog content– they will always rank and read better in long form – but for your home and main pages, less content means a better mobile experience, and happier readers.

 

 

Preparing for the Mobilegeddon Now

Luckily, this change does not require us to find a fallout shelter to survive. Writing habits just need to be carefully considered.

You may need to review web writing and revamp some marketing approaches accordingly to align to with what is expected from mobile friendly sites.

Source : searchenginejournal

Categorized in Search Engine

Big changes are coming to Facebook Live. The social network will let broadcasts run for up to four hours – or even continuously in some cases. Plus, you can now hide reactions and comments, view livestreams in full-screen, and restrict who sees your broadcast.

Here’s a quick roundup of all the changes coming to Facebook Live that marketers need to know.

1. 4 Hour Live Streams

Since Facebook Live launched, livestreams have been limited to 90 minutes. Now Facebook is more than doubling that.

Yes, broadcasters are now restricted to a mere four hours for users when broadcasting via the Facebook app or using the Live API.

2. Hide Reactions & Comments

Don’t want to see comments and reactions while you’re broadcasting or watching? Facebook will now let you hide both in a video-only mode.

All you have to do is swipe right to hide comments and reactions. Swipe left to bring them back.

In theory, this will help reduce distractions and help keep viewers focused on the broadcast.

3. Full-Screen Live

One significant change that is more geared toward viewers than broadcasters is that viewers can now watch broadcasts in full-screen mode, rather than as a square we’ve become used to over the past several months.

Although Android users will have to wait for full-screen mode until summer, iOS users can enjoy this new feature right away. Full-screen will work with both landscape and portrait viewing when fully rolled out.

 

4. Continuous Live

Want to go live indefinitely on Facebook? Now you can.

Continuous live video was actually added a couple months ago, but this one slipped under the radar of many marketers. “Some great use cases for continuous live include live feeds of aquariums, museums, and zoos,” according to Facebook.

The catch with continuous live? Your followers won’t receive a notification that you’re live. Also, once you end broadcasting, it’s gone forever. Your followers have to literally watch it when it’s live – there’s no rewinding or reliving it.

5. Geogating

Want only men to watch your livestream? Or people who are located in certain places?

New audience restrictions, what Facebook calls “geogating,” were added to the Live API at the same time as continuous streaming. Now you can target or exclude people by:

Location – country, state, city, or ZIP code.
Age – you can specify a minimum and maximum age.
Gender

https://www.searchenginejournal.com/facebook-live-update/169111/

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