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Upwork, a leading online freelancer marketplace and enterprise freelancer management solution business, released its second quarterly Skills Index report this week. The first report, Q2 Skills Index, was published in July. Each report identifies the 20 fastest-growing skills among U.S.-based Upwork freelancers in given quarters year-over-year.

Those 20 top skills were:

1. Machine learning
2. Tableau
3. User experience design
4. C++ programming
5. MySQL programming
6. Pardot
7. Social media management
8. Project management professional (PMP)
9. Swift development
10. Chat support
11. Android development
12. Unity 3D
13. Shopify development
14. Video editing
15. AutoCAD
16. Facebook marketing
17. API development
18. Content writing
19. .NET framework
20. WordPress development

 

Well over half of the skills were software development and other technical skills, with Machine Learning at the top of the list.

But What Does It All Really Mean?

The Upwork Skills Index calculates growth rates based on freelancer billings in a given quarter relative to billings in the same quarter in the prior year. According to Upwork, all of the 20 fastest-growing skills in Q3 grew at a rate in excess of 100% year over year.

While these are interesting data points, my “inner statistician” feels the need provide a few points to consider while interpreting these findings.

  • The first and most important consideration is that these growth rates are not likely to be consistent with the expansion in absolute billings. For example, Machine Learning may have a higher growth rate than C++ Development, but the latter’s total skill billings are bound to be orders of magnitude larger than the former and the increase in absolute billings for the latter skill would likely dwarf that of the former. Recommendation to Upwork: Include additional information to give the audience a more complete picture.
  • Another consideration is what year-over-year quarterly growth of skills really tells us. Given those measurement periods, there are likely to be many fluctuations which would also determine the growth rates, but not necessarily represent real growth. Accordingly, if we compare the Q3 and Q2 Index reports’ top 20 skills, most of the skills are entirely different. Recommendation to Upwork: Track contiguous quarter-over-quarter growth of a range of different high-growth skills; at least do this for contiguous year-over-year quarterly growth in those skills. Create and show consistent time-series.
  • Yet another consideration is that growth in billings may mean increase in the number of engagements and/or increase in the billed amount per engagement — whether due to higher rates and/or bigger projects (in all likelihood, the growth rates reflect a combination of all of these factors). Recommendation to Upwork: Decompose these factors and provide your audience with a more complete picture. Your audience is not a media audience, it is business people who “want to know.”

 

Why Should Procurement Still Care?

In case you think I am only finding fault with Upwork’s methodology, this is not the case. What is important to understand (especially for contingent workforce procurement practitioners) is that Upwork is sitting on a treasure trove of data that exceeds that of any VMS and can be leveraged for spend analysis, arbitrage of labor costs and transaction costs, and for performance metrics and big data analytics.

So despite my recommendations above, I obviously do not expect a business like Upwork to open its kimono and give away its intellectual property. But I do think that a better job could be done to demonstrate the power of the data that businesses can eventually exploit. It’s not just about the talent and the skills, it’s also about the incredible data and analytics that can be used to leverage the talent and skills.Upwork: Show procurement people the data, and you will find salivation.

On the contingent workforce management procurement side of the table, you cannot just hem and haw about risk, the unfamiliar, and scary, etc. (all the while, parts of your organization are beginning to rely more and more on work intermediation platforms like Upwork and many others). Instead, sit down at the table with Upwork and others, pound your fist and demand the data. Say, “show me what you got, just show me the data.” And in that, you may find what you have been missing all along and what may tip the scales toward the future of work and the future value of procurement.

 

Source : spendmatters

Categorized in Work from Home

A recent survey found that 53 million Americans are freelancing – which is a total of 34% of the workforce in the US. (I suspect in the digital marketing field, that number is much higher.) This means that nearly a third of the working population is hustling and looking for work – likely on a regular basis.

At the time it was terrifying. Today, I can’t imagine living any other way.

If you are a freelancer, you know there are benefits and drawbacks. Sure, you can work at home in your pajamas, but you also have to be the master of your own schedule. There is no boss – but that also means there is no one setting deadlines but yourself.

If you are considering going freelance – either part-time or full-time – it can be a struggle to figure out where to look for work. This article will hopefully help you find a few more places to look for freelance marketing jobs.

If you are considering making the jump to full-time freelance, I highly suggest you give this podcast “How to Make the Leap to Full-Time Freelancing” with Kelsey Jones and I a listen.

If you are looking for freelance marketing jobs, here are the best places to look. Some are paid, some are free, some require a little bit of sifting to find the good jobs. All come personally recommended by SEJ staff members or by people we know. None of these sites paid to be included.

 

FlexJobs

This is a paid site, which I normally don’t go for. But, this site came highly recommended by Kelsey Jones, Executive Editor here at SEJ. What I like about the site is that it focuses on flexible work, including remote and part-time work. You start by creating a profile and resume, and then you can sort jobs based on location, industry, category, amount of travel, etc.

flexjobs

You can also take skills tests, research companies, and get tips and suggestions for your job search.

ClearVoice Marketplace

ClearVoice is a software that helps brands create better content, but they also have a marketplace where freelancers can connect with brands looking for high-quality content. Most of their leads are high-quality and pay pretty well (a few hundred dollars per article).

You can’t browse opportunities, but the site does email you when a job that matches your skills comes available. ClearVoice takes a cut of the payment, but that is pretty normal. Articles are submitted through the site, which works as a CMS and project planning software combined.

I like the level of work I have gotten through the platform, but the jobs (for me, at least) tend to be few and far between. This likely isn’t a place to find full-time work, but can help fill the gaps in your freelancing calendar and get your name out there.

Learn more about finding freelance work in this episode of freelancers forum

LinkedIn Profinder

An off-shoot of the social network, Profinder helps match brands who need work done with freelancers who can do the work. So far, I haven’t been super impressed with the matching, but it does seem to be getting better. I get a few emails a day with leads. I have applied for a few jobs, but have never heard back.

I do like the way it pulls info from your LinkedIn page to create an easy to look at resume.

The jobs are not open very long (which I like!), but you also don’t get payment protection the way you do through other sites like UpWork. The site is just getting started, but I do recommend getting an account and keeping an eye on it. I suspect it will get better in the future.

Media Bistro

This site focuses on media jobs as a whole, which is great for freelancers who have skills in multiple areas (most of us, I am guessing!) It is more of a job board than a platform, but you can sort jobs easily using the function in the left sidebar. You can also set up a search and have them email you when jobs new jobs that meet your criteria come in.

mediabistro

Problogger

This is one of the better job boards, although most jobs are for writers, bloggers, or content marketers. If that is your area of expertise, this is a great place to look. The board doesn’t have any frills, you have to look through each job listing, and some of the jobs aren’t super high paying, but definitely a good place for writers to find jobs. The companies who post have to pay, so there tends to be less low-end jobs.

UpWork

This platform has a special place in my heart because it is where I first connected with SEJ. There have been many changes over the years, but it is still a great place to find work. It offers payment protection; you can create a profile and take skills tests, and sort through job listings.

Detractors will point out there are a lot of low paying jobs on UpWork, which is true. But the platform makes it pretty easy to sort jobs by level, industry, keywords, etc. You do have to be careful, but I think there are still plenty of good jobs to be found in all the noise if you are willing to look.

Craigslist

Yep, good old Craigslist can be a great place to find high paying clients. If you don’t live in a metropolitan area, I suggest looking in cities such as New York, Los Angeles, San Fransisco, and Chicago.

Capture

Many of the postings are for remote positions, but they post them in areas with the highest traffic. This article gives a great run through of how to navigate looking for a job on Craigslist without wasting a bunch of time. The site also has an easy to use filter function so you can choose “telecommuting” and the industry you are interested in.

Pro Tip: Don’t forget about the “Gigs” section located right under “Jobs.” 

What Are Your Favorite Places to Find Freelance Marketing Jobs?

These are the best places for freelance marketers to find clients, at least in my opinion. Everyone has their favorite, so I want to know – what is your favorite place to find freelance jobs? Share your suggestions in the comments!

Source : https://www.searchenginejournal.com/insiders-guide-finding-freelance-marketing-jobs/172285/

Categorized in Market Research

Many readers over the years have asked me about ways to make money online doing research. There’s no question that being good at online research is a profitable skill, so if you’re someone who is a master of Google, or the person everyone else goes to when they are looking for specific info and they know you can find it faster than they can, then you’ll want to read this post.

Below you’ll see some companies that pay you just for doing research, and a list of work at home industries where online research skills are important to have.

Good luck! And as always, please comment below if you know of other options I could add here. And if you like this kind of info, please consider becoming a newsletter subscriber and/or following my Facebook page to see more of it. I send out new work at home job leads and work at home updates weekly.

COMPANIES THAT ARE REGULARLY LOOKING FOR ONLINE RESEARCHERS

#1 – Wonder – Read Review – Open to US residents except those located in New York, Massachusetts, and California. This is a company I just learned about over the past few weeks. Their clients submit questions that they need answers to, and as a Wonder researcher, you do the searching online to find the best possible resources for answering their questions, and then use those resources to provide detailed answers. Work whenever you want, and get paid via Paypal twice monthly. Wonder claims that active researchers earn over $2,000 per month.

#2 – 10EQS – This company occasionally has openings for online researchers. They do prefer to hire people who have business degrees or business experience. There are also other remote jobs available regularly.

#3 – Article One Partners – With Article One Partners, you have the opportunity to get paid for submitting high quality research in studies that suit your personal preferences. However, this is not guaranteed pay because the website clearly states that you will only receive a reward if you are declared the “study winner or MVR,” so that is for sure something to keep in mind before you spend time there.

HOW TO FIND MORE COMPANIES LOOKING FOR ONLINE RESEARCHERS

There are many companies that don’t have an ongoing need for online researchers, but do occasionally have these types of openings. If you want to search for these jobs on your own so you don’t miss them when they go live, I recommend doing so via Indeed and also FlexJobs. Another option is Upwork, a popular platform for freelancers where companies post many types of jobs/projects.

On Indeed, just make sure you put “research” or “researchers” in the search form, using the word remote for your location to find the home-based jobs. FlexJobs has an entire section for research jobs, all guaranteed legit companies. There is a $15 a month fee to access FlexJobs listings, but I have found that to be worth it considering there are guaranteed no scams posted and also many reputable companies choose to list their leads exclusively with FlexJobs. You can set your account up so it doesn’t auto-bill you under “account settings” after you’ve logged in if you just want to try it for one month.

WORK AT HOME INDUSTRIES WHERE ONLINE RESEARCH IS A BIG PART OF WHAT YOU DO

#1 – Freelance Writing – For most freelance writers, research is half the job! If you’re a good researcher and you are also a good writer, then this is for sure an industry you might want to look into.

#2 – Transcription – Because transcription is technically listening to audio files and typing out what you hear, it doesn’t seem as though online research would factor in, but it does. Transcribers often have to listen to audio where people are discussing subjects they know nothing about, and online research is key in order to ensure transcriptions are typed out correctly. If you’re good at online research and you’re also a fast typist with a good ear, then transcription might be something to consider.

#3 – Search Engine Evaluators – People who do search engine evaluation need to be very comfortable using Google and also very internet savvy in general. Being a good online researcher lends itself very well to this type of work.

 

#4 – Online “Experts” – There are a number of sites that pay people who are experts in specific industries to answer questions for people who need answers. And even though you might be an expert about something, you still may need to do research to answer the questions. Keep in mind that even though many of these sites let you work when you want, they are also often just good for a little extra money here and there.

#5 – Court Research – There are several legitimate companies that pay researchers to go out and visit courthouses in or near their local areas and hunt down documents for research purposes. Even though this work is technically not all done from your home and much of the research might not be conducted online, it can be a very flexible way to work independently and earn money.

EARN EXTRA CASH WHILE YOU RESEARCH!

Do you use Google all the time to look things up? Then you should consider getting paid for it with Qmee. This is a Chrome add-on that will display advertisements with many searches you do, and clicking on these ads earns you a little extra change that adds up over time. And the best part is that you can cash out to Paypal no matter how much you have earned (even just a penny) and they pay instantly.

Source: http://realwaystoearnmoneyonline.com/make-money-online-research/

Categorized in Work from Home

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