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Source: This article was published martechadvisor.com - Contributed by Member: Martin Grossner

Video has become an integral part of the overall content marketing mix – a significant chunk of people’s online activities involve consumption of videos.  51% of marketers swear by video to justify the ROI on content marketing activities - and YouTube gets more than 500 million hours of daily watch time. Facebook is not falling behind with 100 million hours of the same. And these numbers will only increase in the coming time.

On the other hand, ample amount of opportunities brings the problem of saturation. How do you stand out from the clutter and the competition in the eyes of your viewers and the search engines? In this article, we will go over 5 techniques (Or hacks, if you will!) that will attract more viewers for your videos.

(Note: For our convenience, we’ll mostly use YouTube for all the examples. The tactics mentioned in this article will be applicable for most video hosting platforms and streaming websites.)

1. Video Keyword Search

First, let’s go over the most fundamental aspect of any content creation activity - keyword research. Before you move to create videos, generate a list of keywords and keyword phrases that you would like to rank for.

To start with, the YouTube Suggest feature will show you what people are searching for in YouTube. For instance, if you type in Digital Marketing 2018 in the search box, YouTube will present the relevant searches with that keyword phrases, and you can generate more ideas with the suggestions.

Another way to get keyword ideas is to look for keywords used in videos with a higher video count. In the screenshot below, barring the video with 150k views, you can see that videos with the keyword phrase Digital Marketing Trends for 2018 have received a good amount of views.

2. Optimize Video Metadata

To help people find your content, optimize your video content before it goes live. Here is how you can do that:

Title: Include the focus keyword in the video title along with the problem it solves. It should be engaging and should incite people to click on the video.

In the screenshot below, the video has to Maximize Your Productivity as the focus keyword and tells how batching your tasks can help solve the problem it talks about. Note, that the language is simple yet impactful.

Description: Use the focus keyword as early as you can in the description to tell the YouTube algorithm what the video is about (Source). 200+ words descriptions help YouTube and Google both in understanding more about your video. You can ask viewers to subscribe to your channel or direct them to your website and so on. Avoid stuffing keywords in the description box to avoid getting penalized by YouTube.

Tip: If your video runs longer (usually 8+ minutes), add timestamps in your description to help your viewers navigate through the video. Here’s how Gary Vaynerchuk does it.

Upload video transcript: Now, this will certainly help you outsmart your competition. Whenever you are uploading a video, upload the video transcript along with it, because search engine bots crawl closed captions included in the video. YouTube does automatic captioning, but try not to use it because you are at the mercy of the speech recognition technology which sometimes is not accurate.

Video Thumbnail: Although thumbnails don’t influence the SEO factors directly, an eye-catching thumbnail will certainly attract more viewers leading to enhanced SEO.

Make sure your thumbnail attracts eyeballs and tells viewers what the video is about. Here’s an example:

3. Create Playlists to Increase Your Watch Time

Watch time measures the amount of time people spend in watching your videos. It’s an important metric, because YouTube rewards videos that keep viewers engaged on YouTube. To optimize your watch time, create playlists on specific topics that would keep the viewers hooked for a longer time. Also, while working on playlists, make sure the name of the playlist is keyword-rich to reap the SEO benefits.

4. User Engagement

If people are liking, leaving comments, sharing your videos or subscribing to your channel, YouTube uses it as a signal that your videos are engaging. Here are 2 simple tips to increase user engagement in your videos.

a. Ask viewers to like, comment and share your videos - and to subscribe to your channel. Ask specific questions so they can easily answer them in the comments section.

b. Ensure to leave reply to the comments on your videos – select a specific time to answer all the comments. Replying to comments makes your viewers feel good and engage more with your videos leading to even increased watch time.

5. Schema Markup

Schema.org is an initiative between Google, Yahoo!, Bing and Yandex to create a structured data markup schema. Implementing Schema markup will help videos stand out in standard search results. If you are not sure whether you should go for it or not, here is Matt Cutts himself affirming the significance of it.

You need to provide the description, thumbnail URL, upload date, and duration. Google has detailed out everything here regarding schema markups for videos.

6. Submit a Video Sitemap

Video sitemaps provide search engine bots with the placement and the metadata of the videos on your website. While the bots can crawl the content themselves, submitting the video sitemap speeds up the process.  The video sitemap should contain metadata like title, description, play page URL, thumbnail URL and the raw video file URL.

 If you have already started with video marketing and feel a little lost when it comes to getting more views, these hacks will set you in the right direction. How do you plan to implement these tactics? Let us know in the comments below!

Categorized in Search Engine

How Top Stories Today gamed the system

Over the course of the last several years, every major social platform has been plagued by fake news. Now Bing, Microsoft’s search engine, has a fake news problem of its own.

Because of how the search engine’s autofill feature works, people who visit Bing looking for news videos may be redirected to a flood of fake news videos, all generated by a single source. You can see how it works for yourself: click on the “News” tab from Bing’s homepage. The page autofills the search bar with “Top stories.” Now travel to any other search tab, including “Maps” or “Images” and you’ll see that the search bar retains the “Top stories” query. Autofilling “Top stories” into the search bar appears to be an innocuous design decision — until you hit the “Video” tab.

There, you’ll see a wall of videos including “Breaking: Germany demands immediate prosecution of Obama”; “The Royal wedding in jeopardy,” and “Russian is about to take out Obama permanently.” Many of the videos promote moves made by President Donald Trump, and offer criticism of former President Barack Obama and Hillary Clinton. Collectively, the videos have earned 83.6 million views.

And every video comes from one YouTube account: Top Stories Today, an account which appears to have been designed to game Bing’s design. The channel is devoted to promoting false and sensationalized news videos narrated by synthesized voices, which often speak in a kind of gibberish. “We report the genuine news and circumstances occurring the world over,” reads the account’s “about” page on YouTube. “Genuine Reports that the predominant press doesn’t need you to think about! We are your #ONE source for the most vital world event and stories happening every day!”

In content and in tone, Top Stories Today’s videos are reminiscent of the hoaxes that spread virally on Facebook and other platforms during the 2016 election.

“As soon as we become aware of this type of content, we take action to remove it from news search results, which we are doing in this case,” a Microsoft spokeswoman said in a statement. A message sent to Top Stories Today was not returned.

Source: This article was published theverge.com By Casey Newton

Categorized in Search Engine

There is plenty of fake news circulating on the internet today. The vast majority falls into the category of “Nobody capable of reading could actually be dumb enough to think this is true,” and yet the stories are liked, shared, and promoted by millions who inexplicably believe them. Of course, it doesn’t help when the fake news stories are being offered up by what you might otherwise assume to be a credible source of information—like from Microsoft’s Bing.

If you visit the Bing website, it defaults to a beautiful picture of the day with a white Bing search box in the middle. Across the top are links for News, Maps, Videos and Images. If you click on News, it automatically populates the search field with “top stories”. If you then click the other links, the “top stories” term remains, and the results that appear are related to the search “top stories.”

A YouTube channel dedicated to propagating ludicrous fake news figured out how to exploit this design flaw and game the Microsoft Bing page into displaying their stories—almost exclusively. The name of the YouTube channel is “Top Stories Today,” so it automatically ranks higher in a search for “top stories” because it’s right in the name.

The titles of most of the videos make it obvious that they’re blatantly false. If that wasn’t enough, though, the source should also be a tip-off. Any tinfoil hat wearing nutjob who thinks the Earth is flat, or Infowars is legitimate news can cobble together a YouTube video to convey whatever hallucinogenic, fever-inspired conspiracy theory they wish.

I was reluctant, but I took one for the team and clicked on a link. The narrator's voice sounds computer-generated—like if you mixed Sean Hannity and Max Headroom—so that too should be a hint that this news is a few apples short of a bushel. The “story” I clicked breathlessly “enlightened” me about what an awesome job actor James Woods did spewing verifiably false things about former President Barack Obama on Twitter.

The danger here is that someone who doesn’t know any better, and—for whatever reason—can’t pick up on all the clues, will see these videos displayed among videos from MSN and USA Today, and actually believe them. The tricky part about a decent fake news story is that it contains just enough truth or plausible content to suck you in, so by the end, you’re at least thinking, “Huh. Maybe?” Then, those people will go on Facebook and post them to share the shocking news with their friends and family and spark heated partisan debates.

For what it’s worth, this only seems to happen if the first link you click on from the Bing website is News. If you click Videos, Maps or Images first, the search field is not automatically populated with “top stories”, and even if you subsequently visit the News link it doesn’t populate with “top stories” or remain persistent when you go to the other links.

Hopefully, Microsoft is now aware of this flaw and will take steps to do something about it. That is just the tip of the iceberg, though. There’s a lot more than search engines, social media sites, and legitimate news sources need to do to counter the rising tide of fake news and restore some sanity online.

Update: Microsoft did, in fact, take immediate action to remove the YouTube fake news links from the Videos feed on Bing as quickly as possible once it was notified. the behavior of automatically populating the search criteria with "Top Stories" when you click on News first still occurs, but the fake news YouTube videos have been stripped from the results.

Source: This article was published forbes.com By Tony Bradley

Categorized in News & Politics

You have a lot of options when it comes to watching videos on your devices. Most users seem to use YouTube more or less exclusively for all their family friendly video needs, but sites like Vimeo or Dailymotion are popular as well.

Search on YouTube, with YouTube being a Google property, should be one of the strong features of the video streaming site, but it is not really.

While it works, and even lets you filter by upload date and some additional features, it is nowhere near where it could be. It has no preview feature for instance, and while you can add it using extensions, something like it should be built-in in my opinion.

I run all my video searches on Bing Video Search instead, and have two core reasons for that which I would like to explain in detail in the coming paragraphs.

Note: I understand that the comparison between a single-site search engine (YouTube), and a multi-site search engine is not entirely fair. Google's own Video Search seems to focus heavily on YouTube as well however.

Bing Video Search

bing video search

Bing Video Search is a feature of Microsoft's search engine Bing. While I don't use Bing at all for Web searches, as I find the search engine lacking in that regard -- especially for non-English queries -- I find some of Bing's other features quite useful and often superior to Google's offerings.

You can use the following URL as your entry point to run video searches on Bing: https://www.bing.com/videos/

Simply enter the term you are interested in, and wait for Bing to return results to you. Results are listed with thumbnails, the source site they are hosted on, and information on views, play time, uploader, upload date and title.

While most videos may be hosted on YouTube, you may get results from other sites such as Vimeo, Youku, VM, and lots of other video hosting sites as well. This depends largely on your query. This is the first advantage that Bing Video Search offers over YouTube's or Google Video's own search function.

Sites like Vimeo host exclusive content for instance sometimes. A search on YouTube won't find those videos, while a search on Bing will.

The second feature that makes Bing Video Search superior in my opinion is its preview feature. You can hover over any video on Bing Video Search to get a preview of the video. This preview includes sound, and is a great way to quickly determine a video's quality, and whether it matches what you are looking for.

These two features are not the only ones that Bing offers. Here is a short list of other features that you may find interesting:

  • Better filters: You can sort by date, length or resolution, or filter by a specific source.
  • If you turn off SafeSearch, you will get NSFW results.
  • Save videos to your Microsoft Account, and get personalized feeds based on your savings and activity.

Closing Words

Bing Video Search is a handy multi-site search engine for videos that returns both family friendly and NSFW results based on SafeSearch settings. Its preview feature is the feature that I like the most, as it does away with the "opening video > realizing it is not what I was looking for > going back"  workflow on YouTube.

Now You: Which video search engine do you use, and why?

Source: This article was published ghacks.net By Martin Brinkmann

Categorized in Search Engine

Microsoft has added a revamped video search to Bing. The search engine's new video search is better than Google's alternative.

Google is the leading search engine by some distance. That probably convinced Microsoft that Bing needed some enhancements to close the gap. Consequently, the software giant revamped Bing’s video search last year. With that revamp Bing certainly has better video tools than Google.

If you need more convincing results, select Videos in Bing and then enter a query. The first thing to note is that the Bing video search uses the whole page. Video thumbnails are spread out across the entire search page and are not just listed in one linear list. Consequently, what it now has is a grid of video thumbnails, not just one linear list.

Another thing to note is that the video thumbnails are also expanded. They are more than double the size of the thumbnails shown on Google’s search list. So that makes the thumbnails much clearer in Bing.

Hover the cursor over one of Bing’s video thumbnails. That will play a brief preview of the video if it has one. Google’s video search has no such previews.

Another great thing about the Bing video search is the filters it has at the top. At the top of the video thumbnails, there are filters for length, date, resolution and source. So if you want to find videos with higher resolution, you can click Resolution and select a higher resolution setting from the drop-down list. Alternatively, if you’re only looking for YouTube videos, click Source and choose that.

Yes, Google has search filters, but Bing’s filters are better. For example, you can only select a High-Quality video option from the Any Quality filter in Google. In Bing, you can select various resolution settings. Plus, Bing’s video search has more filters than Google.

Another thing to note is the keywords Bing video search includes at the top. For example, if you enter a song title you can then select a lyric keyword listed at the top that will find a lyric video for it. When you scroll down the search page, a grey search bar appears at the top with alternative keywords on it.

Bing’s video search also includes two grey bars with thumbnails and keywords in them. One of those bars enables you to refine your search by selecting a more specific keyword from it. Alternatively, you can also select related keywords for other artists from the other grey bar so that you can quickly find other videos.

Google only lists so many videos on its search pages. At the bottom of Google, there are numbers for you to select the next page with. However, Bing has an infinite scroll so that you can keep on scrolling down through the video found without needing to select new pages.

So Bing’s video search is somewhat better than Google’s video search options. It might be enough to convince some that Bing is now a better search engine than Google.

Author : Matthew

Source : https://www.inferse.com/40102/how-bing-video-search-is-better-than-google-video-search/

Categorized in Search Engine

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