Source: This article was Published gizmodo.com By Brent Rose - Contributed by Member: Deborah Tannen

So, Chrome is ten years old. Officially in the double-digits. Soon it’ll be getting wispy chin-hairs and its voice will be cracking. That said, Google’s browser has accomplished a lot in the ten years that it’s been around. It went from a latecomer in the Browser Wars, with just a 1-percent market share early on launch, and now it’s the most-used browser in the world, with around 60-percent market share. We thought we’d take a look back at the few of the ways it became so dominant.

The Omnibox.png

1. The Omnibox

Children, you will not believe it, but once in web browsers, there was a field for entering the web address and a very different field for the search! Can you believe that? What a bunch of dirty animals we were then. However, when Chrome launched in 2008, it really tried to emphasize a "clean, simple, and efficient interface," and one of the options was to combine the URL box and the search box into one. Suddenly, users could enter a web address or simply switch off the search terms in the same place. It has saved a lot of clicks from the start and has only been improved by additional auto-complete capabilities. It's even able to answer questions and solve math problems before pressing Enter. "The Omnibox handles more than just URLs," Google said in its comic announcement to the world. "It also offers suggestions for search queries, top pages you've visited before, pages you've not visited yet but are popular, and more … you'll have a full-text search of your history You will not have to bookmark this page for digital cameras, just enter "digital camera" and quickly come back to it. "Ten years later, and it's amazing how much I still rely on these features, It's worth noting that all of this information went back to Google by default, but you could use other search engines (Yahoo, Ask, etc.) if you wanted.

2. Incognito mode

Google did not invent the concept of private (or more private) surfing. Apple's Safari actually had a privacy mode before Chrome, but that just shows what a good name can do. Incognito mode has become one of the Q tips of … well, there's a reason why some people still refer to it as a "porn mode". However, it can be used for much more, including checking out websites and profiles through the eyes of an anonymous third party or getting around the paywalls of news organizations.

3rd speed

You may forget that the biggest initial benefit of Chrome was not just that it was fast, but also that stupid fast, Thanks to very intelligent programming, Google claimed that Chrome's V8 JavaScript engine could work ten times faster than Safari or Firefox, and approximately 56 times faster than Microsoft's IE7 (then the dominant browser). This kind of speed paved the way for better in-browser applications like email, calendars and spreadsheets, which of course Google would do

Speed.jpg

4. Each tab is a separate process

This is one of those situations that you take away. Chrome has taken the revolutionary approach of making every open tab its own process. This meant that if a website had a berth code that would simply crash one tab and the other 19 open tabs would stay quiet and function normally. As a result, fewer browsers were completely reset, and as long as your computer had sufficient RAM, each tab was much less prone to delays than other browsers at the time. The other side of this coin is that Chrome can make a metric shit sound out of your computer's memory, especially if you tend to have many tabs open at the same time as I am. In the last few years, much has been done in favor of Google to minimize the amount of background tabs that can impact your system and battery life, but there are still many rivers crossing at this front. Other browsers, such as For example, Opera now has this approach, "Every tab is a process," but most are based on the open source Chromium architecture.

5. Make the web less annoying

It's easy to say how much the web sucks today, but the truth is that it used to suck a lot worse. How do you remember videos that automatically hunted stupidities into your eardrum for 30 seconds before you even found out which tab they came from? Chrome has set it up to mute these videos by default for an entire domain. Or how about extremely annoying popup and banner ads? Maybe fake play buttons that have taken you to a sketchy website? Google gave the sites 30 days to settle for a set of web standards. If it did not, Chrome automatically blocked the offensive content. In this way, 60 percent market share can choose to use their influence to get people to change their evil ways.

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6. It is the first browser to become an operating system

What is the claim to fame? This small web browser became the basis for a whole operating system. Firefox, IE, Safari, Opera … none of them can claim the same. It is not an insignificant operating system either. Chrome OS runs Chromebooks, which account for approximately 60 percent of all mobile devices shipped to K-12 schools in the United States (as of Q4 2017). This will be a first computer experience for many of these children at a very formative time in their lives. Whether this will pay off for Google, remains to be seen.

Categorized in Search Engine

Tracking down someone's cell phone number can be difficult, if not impossible. After all, one of the reasons that people purchase a mobile phone is so they can have some measure of anonymity.

In addition, phone books do not (usually) carry listings of cell phone numbers, so there's no paper trail to follow, and cell phone numbers are unlisted – meaning that even if the number comes through on your phone screen, the person attached to it is still a mystery for the most part. 

However, that doesn't mean that finding a cell phone number listing is an impossible task. While mobile phone numbers are notoriously tricky to look up, there are a couple of tricks you can try. In this article, we're going to look at five different ways you can use the internet to potentially track down a cell phone number. 

Note: While the Web is a vast treasury of resources, not everything can be found online. Use these tips for entertainment purposes only. 

1-Try Using a Search Engine to Find That Cell Phone Number

 Search engines instantly expand your search. Google

Try a search engine. If you know the mobile phone number already, try entering it into your favorite search engine and see what comes up. If the cell phone number you are looking for has ever been entered somewhere on the Web – a blog, a public job profile – it will show up and you'll be able to track to whom it belongs to.

  • How to Pick a Search Engine: There's no set rule in place that says you have to use the same search engine every time you look for something. In fact, most search industry experts would advise you to do the exact opposite in order to get the most well-rounded results. Every search engine serves up different results, sometimes drastically so.
  • Top Ten Google Search Tricks: While Google is definitely the search engine of choice for most people, there's a lot more to it than just tracking down Wikipedia articles and finding cute cat pics. Learn how you can make your Google searches more powerful than you ever thought you could.
  • Top 10 Web Search Tricks: Do you use the same basic Web search technique every time you look for something? If you do, you're not alone...most people are "stuck in a rut" when it comes to their search habits. With a few simple tweaks, you can make your Web searches more targeted and therefore much more effective.

2-Use Social Media to Find a Cell Phone Number

 Social media sites can yield clues. filo/DigitalVision Vectors/Getty

Try social networking sites. There are literally hundreds of millions of people who are active on various social networking sites all over the world. Many people use these social networking sites to share information with each other, and yes, that does include phone numbers. Simply type the person's name into the site's search function and see what comes back.

In addition, one of the most popular social networking sites is Facebook, which boasts at the time of this writing more than 500 million members. It's a great source for tracking people down and, while most of the ways you can find people here are somewhat obvious, there are other informational sources within Facebook that might not be quite as easy to use. Read How to Use Facebook to Find People to learn more about how you can use Facebook to find cell phone numbers and (potentially) much, much more.

Usernames can be tracked. alengo/E+/Getty

Try searching via username. Usernames, individual identification codes/names for people accessing a computer, network, or website, are also good jumping-off points for tracking down a cell phone number. Since many people keep the same username across multiple sites, you can sometimes hit pay dirt simply by typing that username into your favorite search engine and waiting for the results. If the person has entered in their phone number somewhere on the Web underneath their username, it will come up in a search engine query.

 Quote marks can help narrow searches down. bubaone/DigitalVision Vectors/Getty

Try a niche search engine. There are a wide variety of search engines on the Web, and all of them serve up unique results. While general search engines are quite useful in most search situations, sometimes niche search engines – tools that fulfill a specific search purpose – can come in handy. People search engines can be extraordinarily useful in this regard since they search and retrieve only people-related information, which includes cell phone numbers. Type in the person's name ( use quotation marks around the name to make the search even more focused), or type in the phone number itself to find related information.

5-Finding Cell Phone Numbers Online - Not Always Guaranteed

Don't pay when you can get information free. JoKMedia/E+/Getty

You should not pay for this information. The sites that charge for the service have access to the same information you do on the Web – if you can't find it, they probably can't either.

Unfortunately, failing to find the phone number you're looking for is going to be the norm and not the exception. Mobile phone numbers are kept very private by most people and, since they are not in any kind of published directory (yet), they are next to impossible to track down. However, don't give up! Try the tips mentioned in this article, and you just might get lucky.

 Source: This article was published lifewire.com By Jerri Collins

Categorized in Search Engine

Finding reasons why research is important may seem like a no-brainer, but many would rather avoid getting involved in research. The lazy, if not mentally drained, student could say, "Not again." And a disinterested academic could just be doing it for promotion purposes. Yet, for those who like to learn - whether or not they are members of a learning institution - doing research is not just an imperative, but a need. What reasons could drive one to appreciate research and engage in doing it?

1. A Tool for Building Knowledge and Efficient Learning

Research is required not just for students and academics, but for all professionals. It is also important for budding and veteran writers, both offline and online. For those looking for a job, research is likewise a necessity.

Among professionals and scribes, finding an interesting topic to discuss and/or to write about should go beyond personal experience. Determining either what the general public may want to know about or what researchers want others to realize or to think about can serve as a reason to do research.

The Brain Research Trust acknowledges the importance of research. Undoubtedly, it is crucial to finding possible cures for diseases, as well as how to prevent them. Thus, research becomes a must to ascertain if one’s ideas are supported by previous studies or if these ideas still need proof to be considered as knowledge. An example of this is the 2016 study of several psychologists who examined how sleep affects memory reactivation. In "Relearn Faster and Retain Longer: Along With Practice, Sleep Makes Perfect", they "found that interleaving sleep between learning sessions not only reduced the amount of practice needed by half but also ensured much better long-term retention. Sleeping after learning is definitely a good strategy, but sleeping between two learning sessions is a better strategy." This study supports the fact that: "Both repeated practice and sleep improve long-term retention of information". Their findings also emphasize how highly important sleep is to healthy brain function.

Research by The World Bank in 2006 likewise underscored sleep as a key factor of efficient learning or the process of gaining optimal learning using few resources. The study reiterates the role of sleep in: (1) protecting and restoring memory, (2) advanced learning, and (3) enhancing mathematical ability and problem solving. It further notes that "knowledge is better consolidated when people study at the time when they are supposed to be awake rather than, say, late-night sessions." It also recommends the need for research on "the memory capacity of the poor in low-income countries" to enable teachers in helping underprivileged students learn basic skills.

Said studies on the effects of sleep on the human brain are among the many research topics that have already been examined by academics and specialists in various universities and medical institutions. A myriad of research ideas likewise awaits the attention of avid scholars and inquisitive writers. Indeed, research is instrumental in building and improving knowledge, as well as in facilitating efficient learning.

Research and development (R&D) plays a crucial role in business success and in a thriving national economy.
Research and development (R&D) plays a crucial role in business success and in a thriving national economy. | Source

2. An Aid to Business Success and Job Search

Research has a vital role in business. Many successful companies, such as those that produce consumer goods or mass-market items, invest in research and development or R&D. Different business industries with science and engineering processes like agriculture, food and beverage, manufacturing, healthcare and pharmaceuticals, computer software, semiconductor, information and communication technology, construction, robotics, aerospace, aviation, and energy have high R&D expenditure because it is critical to product innovation and to improving services.

R&D also helps secure a vantage point over competitors. Finding out how to make things happen and what could differentiate them from others that offer similar products and services can raise the company’s market value. Certainly, having relevant knowledge in achieving a good commercial image through sound business strategies like investing in R&D can boost its profitability.

In addition, R&D in various firms and industries is essential to supporting a country's economy. For instance, the United Kingdom's Department of Business Innovation and Skills (BIS), now known as the Department for Business, Energy and Industrial Strategy, used to publish an annual R&D Scoreboard. The report served "...as a benchmarking tool for companies, investors and policymakers" for 20 years. However, due to the UK government's austerity measures, it was last produced in 2010.

The unemployed can also benefit from doing research. Through this process, not only will they increase their chances of finding potential employers either through job posting sites or employment agencies, but it can inform them if work opportunities are legitimate. Without research, the gullible, yet hopeful jobseeker may fall prey to unscrupulous headhunters who might be involved in illegal recruitment and/or human trafficking.

3. Means to Understand Various Issues

Television shows and movies ooze with research - both on the part of the writer(s) and the actors. Though there are hosts who rely on their researchers, there are also those who exert effort to do their own research. This helps them get information that hired researchers missed, build a good rapport with the interviewee, and conduct a good interview in the process.

For their part, some film and TV actors would take time to interview detectives, boxers, scientists, business people, criminals, and teachers, among others. Others would even immerse themselves in situations that would make them understand social and personal issues like living behind bars or in a drug rehabilitation center. Many would read literature, biographies, or journals to have a better view or context of the story.

As what Terry Freedman says in "The Importance of Research for ICT Teachers" (2011): "Research can shed light on issues we didn’t even know existed, and can raise questions we hadn’t realised even needed asking." Thus, almost all writers of imaginary and non-fictive tales also do research because doing so helps them create a good story and/or achieve strong credibility as an academic.

The Internet provides people a convenient way to do research.
The Internet provides people a convenient way to do research.

4. A Way to Prove Lies and to Support Truths

Ever experienced feeling that your mate is having an affair behind your back? Some people would overlook that and say that it's better not to know; others though would take discreet action, hiring detectives to do the work. What does research have to do with that situation? A lot.

Doing research to reveal lies or truths involving personal affairs contributes in either making a relationship work or in breaking away from a dysfunctional one. For the monogamous lot, doing research to disprove or prove infidelity is not simply a trust issue, but a right to find out the truth - unless one's intimate partner has already admitted being polyamorous even before the relationship started. When a person dislikes answering relationship-related questions, including her or his whereabouts, it is better to see that as a red flag and take baby steps to save yourself from what could become a more serious emotional mess later.

Scientists also deal with research to test the validity and reliability of their claims or those of other scientists'. Their integrity and competence depend on the quality - and not just quantity - of their research. Nonetheless, not everything scientists come up with get accepted or learned by everyone, especially when factors like religion, state suppression, and access to resources and social services (e.g., education and adequate health programs) either feed the poor majority with lies or deter them from knowing truths to preserve the status quo.

Professional and credible journalists undertake thorough research to establish the veracity of their stories. The movie "Shattered Glass" shown in 2003 tells the rise-and-fall story of a real-life journalist who used to work for the long running The New Republic based in New York City. Sans investigative research done by fellow journalists, Stephen Glass could have written more fictitious pieces for said editorial magazine.

With the use of internet technology and social media, pseudo journalism has become a social concern. Fake news took center stage during the 2016 presidential campaign period in the United States. For instance, Snopes.com, a rumor research site, debunked the following "scoops" posted online:

  • An FBI agent believed to be responsible for the latest email leaks “pertinent to the investigation” into Hillary Clinton’s private email server while she was Secretary of State, was found dead in an apparent murder-suicide... (Reported on November 5, 2016 by the Denver Guardian)
  • In a final speech to the synod, Pope Francis endorsed Senator Bernie Sanders for President of the United States... (Reported on October 26, 2015 by the National Report and USAToday.com.co)
  • Thousands of pre-marked ballots for Hillary Clinton and other Democratic candidates were found in a warehouse in Ohio. (Reported on September 30, 2016 by the Christian Times Newspaper)
  • Assange: Bernie Sanders Was Threatened To Drop Out Of The Race (Reported on August 29, 2016 by USA Supreme)
  • News outlets around the world are reporting on the news that Pope Francis has made the unprecedented decision to endorse a US presidential candidate. His statement in support of Donald Trump... (Reported in July 2016 by the WTOE 5 News)
  • After Gay Club Massacre - Phoenix LGBT Officially Endorses Trump (Reported on June 13, 2016 by the Gateway Pundit)
  • African-American supporter of Republican presidential candidate Donald Trump has died after allegedly sustaining gunshot wounds in the aftermath of Friday night's chaos in Chicago. (Reported on March 12, 2016 by the Christian Times Newspaper)

According to Pew Research, social media, especially Facebook, serve as the source of news for over 60 percent of adult Americans (Chang, Lefferman, Pedersen & Martz, 2016). Besides the platform, fake news have become profitable for pseudo journalists whose main goal is to attract reader clicks that lead to Google Adsense revenues.

Fact-checking to know the truth is integral to the process of research, for it is fueled by an inquisitive and critical mind. Murray, Social News and UGC Hub (2016) suggest that before news readers share information on social media, they need to assess the integrity of the news source and check for similar news on legitimate media outlets.

Genuine journalists do not rely on imagination for their news reports nor do they avoid doing research. They eschew propaganda and have no intention of misleading the public. They are messengers of truth, not lies.

Even with the Internet, reading books is still important to doing research.
Even with the Internet, reading books is still important to doing research. | Source

5. A Seed to Love Reading, Writing, Analyzing, and Sharing Valuable Information

Research entails both reading and writing. These two literacy functions help enable computation and comprehension. Without these skills, it is less likely for anyone to appreciate and get involved in research. Reading opens the mind to a vast horizon of knowledge, while writing helps a reader use her/his own perspective and transform this into a more concrete idea that s/he understands.

Apart from reading and writing, listening and speaking are also integral in conducting research. Interviews, attending knowledge-generating events, and casual talks with anyone certainly aid in formulating research topics. They can also facilitate the critical thinking process. Listening to experts discuss the merits of their studies helps the listener to analyze a certain issue and write about such analysis.

With the wide array of ideas available, scholars and non-scholars involved in research are able to share information with a larger audience. Some view this process as ego-boosting, while others see it as a means to stimulate interest and encourage further studies about certain issues or situations.

As literacy is integral in improving a person's social and economic mobility and in increasing awareness, research then hones necessary basic life skills and makes learning a life-long endeavor.

6. Nourishment and Exercise for the Mind

Curiosity may kill not just the cat, but the human as well. Yet, it is the same curiosity that fuels the mind to seek for answers. The College Admissions Partners(n.d.) notes how scientific research in particular "helps students develop critical reasoning skills...helpful for any field of higher education..." Such search or the thinking process is food for the brain, allowing creativity and logic to remain active. It also helps prevent mental illnesses like Alzheimer's.

Indeed, research and doing research encourage people to explore possibilities, to understand existing issues, and to disclose truths and fabricated ones. Without research, technological advancement and other developments could have remained a fantasy. Reading, writing, observing, analyzing, and interacting with others facilitate an inquisitive mind's quest for knowledge and efficient learning. Research serves as an instrument to achieve that goal. 

 

Ways to Improve Research Skills

Are you interested in further developing your ability to do research? There are several steps to do it.

One of the easiest ways to know more about research is to read hard copy and electronic books about it. If you do not have a computer with Internet connection, you can go to the library, a nearby bookstore, or ask a close friend or relative to lend you her/his smartphone or laptop so you could look for books or articles about research.

If you have access to the Internet, you can watch online tutorial videos on this topic. High school students can learn from this presentation, for instance:

Research Basics for High School Students by Journal Storage (JSTOR)

For those who intend to be full-fledged researchers, you might want to attend training-seminars, workshops, and conferences aimed at deepening your knowledge and honing your skills in doing research. These events are conducted by various organizations, particularly universities and "think tank" agencies. Use search engines to look for these opportunities, as well as for scholarships that could help you finance your participation in these activities.

You might also consider searching for reputable researchers in your field of interest, especially if you plan to pursue postgraduate studies. You could email an academic, a scientist, or another professional to inquire about their opinion on your thesis or dissertation topic. Having a research mentor can help you gain a broader understanding of what research is all about.

Another way is to watch films and read different kinds of books, fiction and otherwise. These sources can ignite your curiosity and drive you to seek more information. You might want to jot down notes about the topics discussed and/or what you've learned. You might wonder why this is part of the research process. Watching movies, reading books, and writing various stuff hone your comprehension and ability to analyze. These can improve your vocabulary and aid you in finding your voice as a researcher.

Author : Leann Zarah

Source : https://owlcation.com/misc/Why-Research-is-Important-Within-and-Beyond-the-Academe

Categorized in Online Research

Very few iPad users have unlocked an iPad’s full potential. Learning how to operate the iPad in the way that it was developed to be used is essential to gain a full understanding of its capabilities. Continue reading to unlock your iPad’s potential through the help of the tips and tricks listed below.

Are you getting too many notifications? If some apps send notifications, you do not need, you should go to your settings and tap on notifications. You will then have access to a complete list of your apps and be able to choose which notifications you want to receive.

The percentage of battery you have left is rarely accurate. You can turn this feature off by going to the general tab in your settings and tapping on usage. You will then be able to turn off the battery percentage feature. Your iPad will display a battery with a certain level of power without calculating a percentage.

Avoid iPhone Charger

If you don’t have a lot of time, avoid using your iPhone charger in order to charge your device. The wattage on the two devices is different. It’ll take a long time for an iPhone charger to totally charge an iPad. For best results, use the charger that came with your iPad.

If your battery is draining fast than you’d like, turn off some notifications and location-based items. Your device is constantly monitoring where you are (as long as it’s on wifi, 3G, or LTE). This monitoring sucks the life out of your battery. If you don’t need the features, then you can extend your battery time with a few flicks of a button.

If you are on the Internet constantly you can use the cloud storage for your iPad. Use the cloud to store things without taking up valuable space on the device itself. Make sure that you save critical documents to both your iPad and the cloud.

Strongest Emotions

You can show the web your strongest emotions by simply turning your caps lock on with new iOS devices, such as the iPad. Rather than fighting the shift key over and over again, you can now double tap the button and enter caps-lock mode. This setting is great for typing an entire sentence or paragraph in a capital font.

Use the hidden apostrophe on the virtual keyboard’s first screen instead of navigating to the second screen. Simply hold down on the exclamation mark key. A hidden apostrophe option then appears. Slide your finger up to select it. This shortcut comes in handy for typing emails and other messages.

Does your device contain private information that you don’t want other people to access? If so, then your iPad has a feature that will erase all its data whenever the passcode has been incorrectly inputted ten times. Simply go to the Settings tab, go to General, Passcode Lock, and finally Erase Data. Just make sure you don’t forget your passcode!

If you will not be using the Internet for some time while on your device, take advantage of airplane mode. Airplane mode will essentially shut off your Internet, and this helps to reduce your battery usage. The Internet is a large draw on your battery usage, so using airplane mode can mean that you can use your device longer without having to plug it in.

Search Engine

Would you rather use a search engine other than Google on your device? You can easily change the default to your favorite search engine. Under your Safari Settings menu, select Search Engine. Once you are there, you will see options for Yahoo and Bing in addition to the default Google browser.

Do you find yourself using the same phrases over and over? If so, there is an easy way to create shortcuts for your most common phrases. Go to the Keyboard Settings of your iPad and click Add New Shortcut. Type your common phrase in the field named Phrase; then, simply add a shorthand version in the field named Shortcut. For example, if you use the sentence: How are you doing today? Type it in the box and use a shortcut such as haydt. Every time you type “haydt” the iPad will know to type out the complete sentence.

If you only have Wifi, but not 3G, you can still get a lot of use out of your device. Not only can you download songs beforehand, you can also download most of your applications while within wifi range and then use it anywhere. This is also true for podcasts.

PDF Files

Would you like to use the iPad to open PDF files? If so, then email yourself the PDF files so that your iPad will open it via the iBooks function. The iTunes app has a book tab that you can use to synch PDF’s from any computer to you use with your iPad.

You should erase the history if you do not want anyone to see it. Lord knows what the last thing you might have searched is! This browser will load up whatever page you looked at last, so pick out a page that you won’t be ashamed to show someone else.

Keep your iPad’s screen free of smudges and grime with a microfiber lens-cleaning cloth. These lint-free cloths contain no cleaning solutions that can harm the screen. They are also inexpensive, and you can pick them up at any eyewear retailer. Tuck one into your iPad’s case or you pocket for on-the-go cleaning.

Your iPad’s space bar can be used to type a period. When you reach the end of a sentence and want a period, just tap the space bar twice. Your period will be followed by a space. This can be a big time-saving tip, especially if you are typing a large document.

You are now equipped with some of the best tips and tricks are known for using an iPad. Give them each a try and you will soon have the iPad experience you are meant to have. Continue to learn about your iPad and you will see that the possibilities are nearly limitless in what it can do.

Source : musttechnews.com

Author : Mustafa ULU

Categorized in Social

How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).

Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its search algorithm has never really stopped evolving.

Much of Google’s foundation was in place by the mid-2000s, but how has its algorithm — and as a result, our approach to SEO — changed in the past 10 years?

1. The rise of content

First, there’s the rise of content marketing as part of a successful SEO strategy. Google has steadily refined what it considers to be “good” content over the years, but it was the Panda update in 2011 that served as the death blow to spammy content and keyword stuffing.

After Panda, it was virtually impossible to get away with any gimmicky content-based tactics, such as favoring a high quantity of content while forgoing quality and substance. Instead, the search engine winners were ones who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today.

2. The death of link schemes

Google has provided its own definition of what a “link scheme” actually is, along with some examples. Many find the guidelines here somewhat ambiguous, but the simplest explanation is this: Any attempt to deliberately influence your ranking with links could qualify as a scheme.

By the late 2000s, Google had worked hard to stamp out most black-hat and spam-based link-building practices, penalizing participants in link wheels and exchanges and paid linkers. But it was in 2012, with the Penguin update, that link building really became what it is today. Now, only natural link attraction and valuable link building with guest posts will earn you the authority you need to rank higher.

3. The reshaping of local

Compared to 2006, local SEO today is a totally different animal. There have been dozens of small iterations and changes to the layout (such as the local carousel, and today’s modern “3-pack” layout), but the biggest recent change to ranking factors was in 2014, with the Pigeon update.

With this update, Google more heavily incorporated traditional web ranking signals into its ranking algorithm, giving well-optimized websites a major edge in local search. Google also boosted the visibility of high-authority directory websites in its search results.

More generally, local searches have become more common — and more location-specific — over the last few years, thanks to mobile devices.

4. SERP overhauls

I can’t tell you how many times the search engine results pages (SERPs) have changed, and not many people could; some of these changes are so small, it’s debatable whether to even count them. But take a look at a SERP screen shot from 2006 and compare it to today, and you’ll see how different your considerations must be.

Google-Search-Results-2006.jpg

5. The rise of the Knowledge Graph

Another major influencer in modern SEO has been Google’s Knowledge Graph, which first emerged on the scene in 2012. The Knowledge Graph attempts to give users direct, concise answers to their queries, often presenting them with a box of information about a general subject or a succinct answer to a straightforward query. This is great for the user but often takes precedence over organic search results.

Accordingly, optimizers have had to compensate for this, either by avoiding generally answerable keyword targets altogether or by using Schema.org microformatting to make their on-site content more easily deliverable to the system.

6. Mobile prioritization

Mobile devices have exploded in popularity since the iPhone first emerged back in 2007, and Google has done everything it can to emphasize the importance of optimizing websites for those mobile users. Indeed, in 2015, mobile queries officially surpassed desktop queries in Google search.

Optimizing for mobile has become not only common, but downright required these days, in no small part due to Google’s continuing and escalating insistence. Its mobile-friendly update, which occurred in two separate phases, has been a major enforcer of this new standard.

7. The soft death of keywords

Panda and Penguin killed off the practice of keyword stuffing, but a smaller, more curious update in 2013 spelled the “soft” death of keyword optimization altogether. Hummingbird is the name of the update that introduced semantic search, Google’s way of deciphering user intent rather than mapping out individual keywords and phrases.

Today, Google attempts to understand meaning rather than matching keywords, so keyword-centric optimization doesn’t work the same way. However, keyword research is still relevant, as it can help guide your strategic focus and provide you with ranking opportunities.

8. Update pacing and impact

It’s also worth noting that for a time — in the few years following Panda — Google stressed out search optimizers by releasing seemingly random, major updates to its search algorithm that fundamentally changed how rankings were calculated. However, now that the search engine has reached a strong foundation, the significance and pacing of these updates have declined. Today, updates are smaller, less noticeable, and roll out gradually, giving them a much less dramatic impact on the industry.

Final thoughts

Understanding where SEO has come from and where SEO stands today will help you become a better online marketer. Hopefully, by now you’ve long ago eliminated any black-hat techniques in your strategy.

Google — and we, as marketers alongside it — are constantly pushing this now-fundamental element of our lives forward, so if you want to stay relevant, you’ll need to keep focused on the next 10 years of search engine updates.

Source : searchengineland

Categorized in Search Engine

Facebook: the platform that has been reconnecting us with friends and family for more than 10 years. Yes, you got that right, Facebook has been around for more than ten years and every year the company finds a way to take advantage of its huge database and help businesses succeed.

One of my main points is there has been a recent difficulty when reaching out to a wide audience at an affordable cost. There are several ways to increase your reach on Facebook and this article will explain the most effective ways to achieve this goal.

Engaging Audience With Images

When adding advertising images on Facebook, the platform goes by a 20% text rule, but Facebook clearly states that they prefer images with little-to-no text on them. If an image has too much text, it will look spammy to users and the delivery rate will go down.

If you are uploading an image on the Facebook Power Editor, the tool will warn you if your image has too much text. There are many advantages of having a clean image—focusing the attention on the product rather than the text will focus the user on the product, enhancing a call to action.

Never Lose Traffic With Automatic Bidding

Facebook optimizes your bids automatically for conversions and this will increase the reach. On Facebook, every day there may be a higher or lower need for Cost-Per-Acquisition or CPA bidding. Facebook basically determines that the more conversions you get, the more the platform will learn about your company. They will be able to allocate your budget depending on time of day or the week to get the best results possible.

At the same time, when the market becomes competitive, Facebook might automatically increase the bid so you won’t lose traffic, keeping you competitive in the market. Meaning, more sales in a lower margin, rather getting a sale that day with a very high margin but overall not enough volume at the end of the week.

7 Ways to Easily Increase Your Reach on Facebook | SEJ

Instant Success With Automatic Target Placement

Facebook has launched a new way to target placement. This new function is called automatic placement and it’s something that Facebook reps are pushing for the users to use. Some people might say that this new function is controversial because they are seeing a lot of success in running placement automatically versus manual placement. Some tips on automatic placement:

  1. You might want to have different bid and budget strategy for automatic placement.
  2. Have different ad placements to fit the ad format.
  3. The audience network that you will target will not be the best to be on. There seems to be something with automatic placement that optimizes the reach the of a campaign.

7 Ways to Easily Increase Your Reach on Facebook | SEJ

Keep Your Ads From Overlapping With Each Other

Try to avoid ad sets and/or audience overlaps. Overlap is when two ads are competing for the same thing. This might drive the price up and confuse system. Doing will decrease the overall reach for an overall target method. With ads that are conflicting with each other, we might see a hike on price for bid.

Negative Results With Multiple Changes

When making changes on Facebook, it’s recommended that you don’t make many frequent changes. It takes a few days or even weeks for the algorithm to change. Making a lot of changes on Facebook would be like resetting the system and never allowing the Facebook algorithm reach its full potential.

Get to Your Goals With Reach Campaigns

Facebook reach campaigns help give Facebook an even timeline of what the goal in terms of reach is. If you want to buy an “x” amount of impressions, you will pay a fixed price. By doing that you’re telling the algorithm the goal. It makes sense to create a reach and frequency campaign if you have delivery issues. This type of campaign works best when you get a good CPA and drives good results.

7 Ways to Easily Increase Your Reach on Facebook | SEJ

Increase Your Reach With a Lifetime Budget

Lifetime budget is a great way to increase reach as well. Basically, you’re telling Facebook the amount of money you want to spend in a given time frame. The system will work to get you the best results within that time frame. The way the lifetime budget works is that traffic gets higher in the beginning, slows down in the middle and goes up again towards the end of the campaign. That is the trend you will see.

7 Ways to Easily Increase Your Reach on Facebook | SEJ

Conclusion

Running a business is a full-time job. Every person who owns a business knows that. Hopefully these tips will make running your business much easier. In terms of running advertising campaigns on social media, Facebook is a very accessible tool that every business owner should be using. You can use Facebook to reach that untargeted audience you didn’t know you were neglecting, and now it will be easier to reach.

Source : searchenginejournal

The single biggest speed bump that slows working people down and keeps them from performing their best at work is not a shortage of time. It isn’t a lack of information coming down from higher-ups either, although that can certainly be a problem.

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The biggest impediment to doing an amazing job at work is a lack of altitude. What is altitude? It’s elevation above the ground. We all tend to focus on what’s right in front of us — like the next three items on our To Do list.

We dig in and attack our To Do list every day like it’s our highest priority to tick off more items — but it isn’t. Taking care of another few items on an endless To Do list will not significantly change the outcome of your day, week or month. Getting altitude on your role will have a much greater impact!

To get altitude on your job, you have to get distance from it. You can hole up at home over a weekend and focus on your role, its purpose and your priorities at work. That is a great investment of a weekend, even though you aren’t getting paid for it. It might be the difference between success and disappointment on the job!

To examine your job from altitude, rather than from the usual position working people occupy deep in the weeds, get a notebook and a pen you like to write with. Think about and then answer these questions in your notebook:

1. What is the purpose of my job?  If my job didn’t exist or if the person in the job didn’t perform the job well, how would it hurt my employer’s business?

2. What is my highest priority at work every day, week or month? What are the most critical items that simply must be completed?

3. What is the biggest or most important project I’m working on? Why is that one the most important?

4. What are the elements I will be evaluated on at my performance review? How can I keep these “yardstick” items on my radar screen with so many other distractions around me?

5. How is my manager evaluated at his or her performance review? What are the goals, yardsticks and projects I’m working on that are most important to my boss?

6. What can I push off or do less frequently at work to give myself more time and lower my stress level? 

7. How can I prepare every day, every week or at whatever frequency will work best, to approach my job in the smartest possible way every work day?

8. What are the interruptions or fire-fighting exercises that most often keep me from getting my work done? Those problems need to be addressed via a process change, better communication or another approach. How can I make the goal of solving my biggest work-interrupting problem this year?

9. How can I use systems, like a desktop or mobile project-management app or an old-fashioned planner, to get control over my job and my priorities?

10. How can I manage my energy level and mojo supply more effectively at work?

We are humans, not machines. We get run down, and we prefer some activities to other activities. The more altitude you get and maintain — meaning the more time you spend thinking about your work instead of performing it — the more calm, powerful and authoritative you will be at work.

Source : forbes

Categorized in Others

Demand for big data expertise is growing every day, as more and more companies become aware of the benefits of collecting and analyzing data. Unfortunately, the number of people trained to analyze this data isn’t growing in line with the demand. This creates a challenge for companies looking to hire expert people, especially for smaller firms less able to compete on salary and benefits.

The good news is that, even if you’re having trouble recruiting data scientists because of stiff competition, or if you simply haven’t got the budget to recruit, you can still access big data skills. Hiring in-house staff isn’t the only way – let’s look at some of the best alternatives.

Focus on attracting or developing certain skills

I believe there are six key skills required to work with big data: analytical skills, creativity, a knack for maths and statistics, computer science skills,business acumen, and communication skills. Rather than hiring people with these skills, you may be able to build on your existing skills in-house. For example, you may have an IT person who already covers the computer science side of things who would love the opportunity to learn about analytics. You could pair them up with a creative, strategic thinker who understands the business’s needs and you’re well on your way to having the skills you need without hiring anyone new.

Nurture your existing talent

Developing your existing people is a brilliant place to start, especially in smaller businesses or companies on a tight budget. Increasingly colleges and universities are putting courses online for free. Some of the courses offer certificates of completion or other forms of accreditation, some don’t. But the skills learned should be more important than a piece of paper.

Excellent examples include the University of Washington’s Introduction to Data Science course, which is available online at Coursera, or Stanford’s Statistics One course, also available on Coursera. For those interested in the programming side of things, check out Codecademy’s Python course.

Thinking outside the box

It’s worth considering unusual sources where you might be able to recruit help, either on a permanent basis or on a temporary basis (such as getting help to analyse data for a one-off project). Universities with a data science department, or any kind of data institute for that matter, are a good place to start. You could offer an internship, taking on some students to help with an analysis project, or you could see if the university is open to a joint project of some kind. If you’ve got data to crunch, they may very well be up for crunching it! In return you could mentor students on the key skills needed to survive in business or offer interview training and practice.

Thinking outside the box is really about finding creative ways to pull the necessary skills together in whichever way works for you. It may be easy to find someone with statistical and analytical skills but they may fall short on business insights or communication skills … but that needn’t be a problem if other staff could help supplement those skills.

Also consider whether there’s an opportunity to create an industry group with other companies facing similar challenges to your own. Even if you’re not keen to share detailed data with these companies (they probably don’t want to with you either), you can still pool resources to get data analysis done on a large scale without necessarily sharing your private data. Remember that data can always be aggregated or anonymised to remove specifics that you don’t want shared.

Harness the power of the crowd

You might consider crowdsourcing your big data project. Crowdsourcing is a way of using the power of a crowd to complete a task. (If you haven’t heard of crowdsourcing before, you’ve probably heard of crowdfunding platforms, like Kickstarter, which operate on a similar basis – using the power of a crowd to achieve a goal.)

A few crowdsourcing platforms, like Kaggle, now allow thousands of data scientists to sign up for big data projects. A business can then upload the data they have, say what problem they need solving, and set a budget for the project. It’s a great option for companies with a small amount to spend, or those who want to test the waters. But it’s also a regular resource for big firms like Facebook FB -0.31% and Google GOOGL -0.29%. Some firms are even known to recruit full-time analysts from crowdsourcing platforms if they’ve been blown away by the work they’ve done. This gives you an idea of the quality of talent on crowdsourcing platforms.

Tapping into external service providers

If none of the above options work for you, you can still make the leap into big data. A great way to supplement missing skills, particularly when it comes to the statistical, analytical and computer science aspects, is to hire external providers to handle your data and analytics needs. There are more and more big data providers and contractors springing up who are able to source or capture data on your behalf and analyse it (or work with data you already have). Some big data providers are household names, like Facebook and IBM, but you certainly aren’t limited to big blue-chip companies. There are tons of smaller providers out there who have a great deal of experience working with small and medium-sized firms, or expert knowledge of specific sectors.

What I see in practice is that businesses of all shapes and sizes can now access big data skills – and on almost any budget.

Source : http://www.forbes.com/

Categorized in Science & Tech

In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So how come so many websites still load funky on mobile devices or completely ignore the rules of aesthetics?

What can you do to not be that person with a weird, flash website?

It’s best to enlist the help of a professional designer. Yet, if you feel brave enough to conquer the laws of design, remember these rules.

1. Make it fast.

A modern website needs to be designed for the modern browsers. Not only does a cleaner site create a better user experience, it also improves its functionality. One of the most important things to constantly monitor is the speed of your site. Did you know that 40 percent of people abandon a website that takes more than three seconds to load?

It’s hard to resist installing all the coolest software, and making some money displaying ads, but these things slow down your site. Your site speed might really suffer, and you'll lose your readers along with it.

2. Make it responsive.

I don’t need to tell you that a lot of site traffic will come from mobile devices. If your website is still not responsive, you have to take care of that right now. It is a horrible experience when a website takes too long to load, the text appears way too small to read, and your fingers are too fat to click on one thing instead of three. Guess what? People won’t tolerate this. They will simply leave your site.

Additionally, Google now penalizes sitews that are not mobile-friendly. Forty-eight percent of consumers start mobile research with a search engine. So you’re losing out on potential sales in more ways than one.

3. Make it stylish.

Be clear on what mood and impression you want to project, and what color palette will help you achieve that. Select a palette, and stick with it. It makes people think you have bipolar disorder, when different pages have inconsistent background colors. It’s generally a good idea to have one neutral color and one bright color to balance the two.

4. Make it legible.

Select a font that will complement your overall imagery and that will be easy to read. Please don’t use Comic Sans or Times New Roman. While there is nothing wrong with those fonts, they don’t convey an image of a polished, well-defined brand.

5. Make it easy on the eyes.

Just because you’ve got so much space on a screen, doesn’t mean you have to use it all. Nicely space out text and images, and employ the power of white space. It makes reading easier and creates an overall pleasurable experience; whereas websites that are too crowded create a sense of information being crammed onto website and pushed onto readers.

6. Make it easy to navigate.

Your navigation should be as minimal as possible. You neither want, nor need every single page to be represented under the navigation tree. Instead, it might be a clever idea to have a general page underneath each option that further directs traffic with various links or buttons.

If you can’t decide among all the pages you have, you can gain a great insight into how your traffic flows through your site by visiting Google Analytics and selecting behavior.

7. Make it clear.

When people visit your website for the first time, make sure you screen them out with a clear mission or even a slogan right up front. This way, only people, who are looking for the types of information you provide, will stick.

One way to see if you’re doing a good job at attracting the right kinds of readers is to look at entry rates, exit rates and bounce rates for individual pages.

If a page has a high number of entries, but 80 percent of that traffic is bouncing, there is clearly an issue with the page.

8. Make it focused.

It’s ok to have varied interests and be knowledgeable in more than one topic.

Yet, you have to narrow in on a couple of topics or less. You may select wider topics such as “digital marketing” instead of “social media marketing.” But it goes back to being useful to a very specific group of people. Drive that focus and usefulness home before taking on any more topics.

9. Make it valuable.

Provide value all the time. Provide value with your blog, your online sales and your copy that not only sells but educates. Make visitors want to stay on your website for as long as possible.

Remember, your company’s website is your first and last chance to impress website visitors. Make sure it’s a pleasant experience - with clean copy, a well-defined objective and a relaxing experience.

Source : https://www.entrepreneur.com/article/281485

Since the the revelations of Edward Snowden, we’ve all become a bit more paranoid about digital security and privacy. Snowden himself hasn’t owned a smartphone since he blew the whistle on the NSA’s illegal tracking actions in 2014 for fear of being tracked. Still, as Joseph Heller wrote in Catch-22, “just because you’re paranoid doesn’t mean they aren’t after you”.

To that length, Snowden has now partnered with hardware hacker Andrew “Bunnie” Huang to build a case for your iPhone 6. Once installed, it will alert you if the phone is broadcasting when it shouldn’t. The primary purpose is to protect journalists who are reporting in dangerous parts of the world like Marie Colvin who, in 2012, was killed by artillery fire. The Syrian military has been accused by Colvin’s family of targeting her using her mobile device.

Snowden’s device is not yet on the market, but there are still ways out there that make it easier to protect yourself and your phone from snooping.

1. Hardware Level Encryption

Screen Shot 2016-08-26 at 10.31.14 AM.png

iOS has long supported hardware level encryption, and every new version seems to support more features. Android encrypts your storage by default ever since version 5.0 Marshmallow. In both cases they encrypt your data and can only be unlocked by the hardware in your phone.

However, it’s only as strong as your key. Setting up a lock code more complex than ‘1234’ or your birthday is one of the best security devices you can have.

2. Biometric scanning hardware

Screen Shot 2016-08-26 at 10.01.52 AM.png

Why have passwords and codes to unlock your phone when fingerprint readers are on the newest iPhones and flagship Android phones? Securely unlocking your device is as quick as pressing a button. Iris scanners are the new biometric scanner toy, and is currently a unique feature on the Samsung Galaxy Note 7. It’s far more secure than fingerprint scanning, but early reports indicate that it’s slower and more inconvenient. Even so, thieves will have a hard time replicating your iris in order to access your data so iris scanning might be your best option.

3. Smartphone technology

Screen Shot 2016-08-26 at 10.03.32 AM.png

You can put your phone in Airplane Mode or you can hold the power button and turn it off. However, Edward Snowden rightly believes that malware can be installed on your device to simulate those features while still reporting your location. The only way to be sure your phone isn’t talking to the wrong people is to yank the battery.

Phones like new LG G5 are doing some things to work around that. The flagship smartphone was redesigned to take advantage of LG Friends products, which are modular accessories that add special features to your phone. The accessories haven’t really taken off, but it gives the G5 the unique ability to pop the battery out with the push of a button. It also has a fingerprint reader and the newest Android with encrypted data protection built in.

When it’s turned off you can’t use the camera, microphone, or notepad features that make a smartphone so useful when acting covertly. You’ll have to check how safe you are, then with a quick pop the battery is back in and you can get recording.

4.Encrypted Instant Messenger

Screen Shot 2016-08-26 at 10.16.02 AM.png


There are dozens, maybe hundreds of Instant Messaging apps out there. We all have our favorite, and our friends have theirs (which we have too just to use just to stay in contact). If you want to be sure that only you and your recipient will be able to read your conversation, you need to use Signal (available for iOS and Android).

 

Once you install it, the app checks your contacts and immediately connects you to anyone else who has the app installed. There are no animated stickers here. The design is minimal and fits right in with Android or iOS’s design specs.

If your friends are unwilling to part with their IM app-of-choice, you have to do your research. WhatsApp supports encryption using the same algorithm used in Signal, but they were acquired by Facebook in 2014 and that makes some users uncomfortable. Google’s forthcoming Allo app will replace Hangouts, but only enables end-to-end encryption with Incognito Mode conversations and are deleted when the conversation ends. Apple’s iMessage and FaceTime both support end-to-end encryption as well. Just make sure to encrypt your backups because all your conversations will wind up there.

5. Anti-Virus Software

Screen Shot 2016-08-26 at 10.33.17 AM.png

No sooner than someone says an operating system is virus-proof than someone tries to write a virus for it. While not the plague it was for desktop computers in the 90s, viruses are still a very real possibility even if you only download from the official Apple or Google app stores.

To that end, there are several anti-virus apps that sit in the background and scan every app that comes through the doors. Lookout Security & Antivirus is one of the grandaddies on the mobile platform. It’s available on Android and iOS for free and remains one of the highest ranked antivirus apps. Additional features are unlocked for $2.99 a month or $29.99 annually.

6. Password Safes 

Screen Shot 2016-08-26 at 10.19.05 AM.png

Thinking up a new password for every email address, e-card site, and cat video portal is exhausting. Eventually, you start to recycle passwords. It then only takes one hacked Sony or LinkedIn to expose your accounts on every site where that password is used. Password managers like 1Password and LastPass securely store your passwords, and release them only when authorized by a master password or fingerprint reader.

While they can store your weakly generated and repeated passwords, password safes can also randomize unique passwords for each site. Securely storing ‘passw0rd123’ is good, but no hacker will guess a 16-digit random collection of letters and numbers. Since they will automatically populate username and password fields in your browser or apps, you’ll never need to type it in either. Both 1Password and LastPass can be installed on your desktop browsers so you have full access to those secure sites everywhere.

7. DTEK by Blackberry

Screen Shot 2016-08-26 at 10.20.02 AM.png

You’ve set a secure password on your lock screen, you’ve turned off Google’s tracking, you disable WiFi when outside the house, but there’s still lots of work to do. Just one year ago privacy experts found that simply having Uber installed on your phone could send buckets of your data to their servers, even if you weren’t using the app.

Enter DTEK by Blackberry. It will scan all potential security breaches on your phone. If an app decides to turn on your microphone, DTEK flashes you a warning. Most of the time it will probably be okay, but that one time it’s not you’ll appreciate the warning.

DTEK keeps a log of the access each app receives and reports back to you how many times it has, for example, read your contacts. It even has Factory Reset Protection, which stops thieves from wiping your device to prevent you from tracking it. All this security sounds like a lot of work, but that’s the beautiful thing about DTEK. The clean interface makes it all very simple for the casual user.

Sadly, the DTEK app requires deep access to the phone’s OS. That’s only possible for Blackberry on their own devices; the Blackberry PRIV and DTEK50. Both are Android phones with hardware features comparable to other high-end and mid-range Android flagships. If Blackberry decides at the end of the year to get out of the hardware game, the DTEK software may be opened to other devices.

8. Tracking software

Screen Shot 2016-08-26 at 10.21.42 AM.png

Sometimes, tracking your phone is a good thing. Your phone goes missing, and all your photos, notes and interview recordings are on there.

For at least a few years, both iOS and Android have had tracking software built into your phones in case they get lost or stolen. Using iCloud.com (link), iPhone users can locate their device, lock the screen, lock the activation (so it can’t be resold and reactivated), or remotely wipe the device clean.

When logged into your Google account, a simple search engine query of “Find my phone” will bring up a map for any of your registered devices. From the web-based interface you can force it to ring (even if the sound is off). Useful for when you just can’t find it around house, or when you know the thief is nearby and you want it to send up a flare. From here you can also reset the password, or completely lock out the device.

 

9. VPN

A Virtual Private Network sits between you and the Internet. It’s like a butler that goes out, gets the newspaper, and returns without anyone knowing you like reading supermarket tabloids. VPNs can be used to keep your information anonymous when visiting web sites, place you in different countries (so you can watch Netflix’s BBC lineup), and most importantly, encrypt your data transfer.

Avoid free VPNs. If you don’t know how they’re making money, then they might be making money on you. Spring the few bucks a month it takes to secure all your connections in and out of your smartphone with a service like NordVPN. Is one level of encryption not good enough? NordVPN offers Double VPN which runs AES-256-CBC encryption on your data transfers two times at the expense of some speed. The feature is optional and can be enabled for those times when you’re feeling as paranoid as Edward Snowden. The service is $8 per month, or $69 for the year.

Source : https://www.pastemagazine.com/articles/2016/08/9-ways-to-secure-your-smartphone.html

Categorized in Internet Privacy
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