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Google’s Uptime, an experimental app that enables people to watch YouTube videos with friends, is now available to everyone who has access to the US iOS App Store.

Uptime initially launched earlier this year and was created by Google’s internal incubator, Area 120. Google’s Area 120 program encourages Google employees to spend 20% of their time working on projects that are not directly related to their job. Uptime is one of many projects to have been launched through the Area 120 program.

When Uptime initially launched it required an invite code in order to use it, but now anyone is free to download it. Those using the app can connect with their Facebook account to find other friends using the app. Connections can also be made by following others within the app.

People can use Uptime to watch YouTube videos with friends in real-time, or they can be viewed at a later time while still being able to see friends’ reactions to the video. Reactions consist of various emoji that can be tapped on while watching a video, similar to other live video streaming services.

Since the launch of Uptime earlier this year, others have been trying to imitate the idea with apps like Cabana, Let’s Watch It, Fam, and so on. The number of competing apps to enter the marketplace may have spurred the decision to launch Uptime more widely.

Despite Area 120 apps technically falling under the Google umbrella, they are not branded by Google in the App Store nor do they receive much promotion from the company. It will be interesting to see if that changes in light of competing apps gaining traction as of late.

Uptime can be downloaded from the US iOS App Store here.

Source: This article was published searchenginejournal By Matt Southern

Categorized in News & Politics

You have a lot of options when it comes to watching videos on your devices. Most users seem to use YouTube more or less exclusively for all their family friendly video needs, but sites like Vimeo or Dailymotion are popular as well.

Search on YouTube, with YouTube being a Google property, should be one of the strong features of the video streaming site, but it is not really.

While it works, and even lets you filter by upload date and some additional features, it is nowhere near where it could be. It has no preview feature for instance, and while you can add it using extensions, something like it should be built-in in my opinion.

I run all my video searches on Bing Video Search instead, and have two core reasons for that which I would like to explain in detail in the coming paragraphs.

Note: I understand that the comparison between a single-site search engine (YouTube), and a multi-site search engine is not entirely fair. Google's own Video Search seems to focus heavily on YouTube as well however.

Bing Video Search

bing video search

Bing Video Search is a feature of Microsoft's search engine Bing. While I don't use Bing at all for Web searches, as I find the search engine lacking in that regard -- especially for non-English queries -- I find some of Bing's other features quite useful and often superior to Google's offerings.

You can use the following URL as your entry point to run video searches on Bing: https://www.bing.com/videos/

Simply enter the term you are interested in, and wait for Bing to return results to you. Results are listed with thumbnails, the source site they are hosted on, and information on views, play time, uploader, upload date and title.

While most videos may be hosted on YouTube, you may get results from other sites such as Vimeo, Youku, VM, and lots of other video hosting sites as well. This depends largely on your query. This is the first advantage that Bing Video Search offers over YouTube's or Google Video's own search function.

Sites like Vimeo host exclusive content for instance sometimes. A search on YouTube won't find those videos, while a search on Bing will.

The second feature that makes Bing Video Search superior in my opinion is its preview feature. You can hover over any video on Bing Video Search to get a preview of the video. This preview includes sound, and is a great way to quickly determine a video's quality, and whether it matches what you are looking for.

These two features are not the only ones that Bing offers. Here is a short list of other features that you may find interesting:

  • Better filters: You can sort by date, length or resolution, or filter by a specific source.
  • If you turn off SafeSearch, you will get NSFW results.
  • Save videos to your Microsoft Account, and get personalized feeds based on your savings and activity.

Closing Words

Bing Video Search is a handy multi-site search engine for videos that returns both family friendly and NSFW results based on SafeSearch settings. Its preview feature is the feature that I like the most, as it does away with the "opening video > realizing it is not what I was looking for > going back"  workflow on YouTube.

Now You: Which video search engine do you use, and why?

Source: This article was published ghacks.net By Martin Brinkmann

Categorized in Search Engine

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.

Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services. In fact, a study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic.

As video consumption increases, consequently so does video’s influence on consumer purchases. According to recent research by Brightcove:

  • Almost half (46 percent) of viewers say they’ve actually made a purchase as a result of watching a branded video on social media, and a third (32 percent) say they’ve considered making a purchase as a result of watching a video.
  • 81 percent of consumers say they currently interact with brands on social media, and 43 percent say they’ve done so through watching branded social videos.
  • When asked for their favorite type of branded content on social networks, video was the most popular answer, with 31 percent of respondents listing it as their number one choice.

YouTube is the second most popular social media platform, based on market share. And you’ll find that most YouTubers are die-hard YouTube viewers. They’re constantly watching videos, searching for videos about everything from how to jimmy your locked door to how to create a Facebook ad — and everything in between.

How to optimize for YouTube’s algorithm

YouTube is essentially a search engine for videos. Not surprisingly, it uses a sophisticated ranking algorithm to surface content to viewers.

If you want to gain a following and rank your videos higher in YouTube search, uploading fresh content is extremely important. Users love new videos! And that fresh, newly uploaded content (as well as the latest actions taken by the users) is taken into consideration by YouTube when ranking videos.

Watch time” is a very important ranking factor as well. YouTube wants to surface videos that viewers will find enjoyable, so high user engagement is a great signal for the algorithm in identifying such videos.

In addition to user signals, YouTube also relies on input from the video owner to feed their algorithm. That means YouTube is counting on you to tell it what your video is about.

What you do to optimize your video in the first 48 to 72 hours is critical to the success of your video and how it ranks. If you get it right, your video could shoot to the top when people search for your video topic. Get it wrong, and you’ll sink like a rock.

Metadata is important

According to YouTube, metadata includes information about a video such as the title, description, tags and annotations. Metadata can help your video stand out and get found by the algorithm, so content creators should make an effort to optimize metadata to maximize visibility.

Here are some tips for creating effective metadata that can help your videos get found.

Now, this first tip may sound counterintuitive, but you want to research what types of videos your competitors are doing before you create your video. That’s right — the best time to optimize your video for SEO and get more views is before you even record it.

Once you have a feel for what your competitors are doing — the type of videos they’re producing, how engaging they are, how many views they have, what metadata they’re using and so on — it’ll make it easier for you to create a video that “one-ups” them, both in terms of having better content and being better optimized for YouTube’s algorithm.

After you’ve created your video, it’s time to think about uploading and optimizing. Again, the best time to optimize your metadata is before you upload your video — have your keywords, tags, title, description and custom thumbnail ready to go before you press the upload button.

YouTube tags: Doing the keyword research

When doing keyword research on YouTube, you want to try to find keywords that will drive traffic to your video. The best place to look for keywords is on YouTube, but you should also use more traditional keyword research tools (like Google Search Console, SEMrush, SEOProfiler, Moz or others.)

YouTube allows you to include “tags” to help categorize your video by keyword, but it limits the number of tags you can include. You’ll want to look for multiword tags (i.e., long-tail keywords) that specifically relate to your video’s topic. You should also use single-word tags and broad-term tags that relate to your video’s broader topic. (Note: Do not use trademarks or copyrighted material in your metadata unless you have explicit permission from the owner to use it.)

YouTube is effective at semantically understanding your tags. So here’s an example of some tags for a video about “how to ask a boy out on a date”:

Multiple-word tags

  • How to ask a boy out on a date
  • What to say when you ask a boy out on a date
  • How to ask a boy you like out on a date
  • Asking out a boy you like

Single-word tags:

  • How
  • What
  • Ask
  • Boy
  • You
  • Like
  • Date

Broad-term tags:

  • Dating
  • Dates
  • Flirting
  • Meet boys
  • Meeting boys
  • Talk to boys

One great way to get tag ideas is to look at the top-ranking YouTube videos that directly compete with your video. However, YouTube hides the video tags, which makes it more difficult to “spy” on your competitors and see their keyword/tag secret sauce.

Luckily, there are tools that allow you to get lots of insights into what your competitors are doing — including letting you see the tags competitors are using to get their videos to rank high.

Two of these video software tools are vidIQ and TubeBuddy. Both programs have a free version and several paid versions, depending on your company’s needs. There are pros and cons to each — so if you can afford it, I’d recommend you use them both.

How YouTube tools like vidIQ and TubeBuddy can help you get more eyeballs

Both vidIQ and TubeBuddy give you information on competitors’ YouTube videos. One of the cool things they show is the tags. So in our “how to ask a boy out” example, you can see the tags being used by the highest-ranking videos for your chosen search terms.

vidIQ results

 


 

With TubeBuddy, you can even zero in on the most used tags the channel used when setting up the SEO for their YouTube channel:

TubeBuddy Channel Tags

 


 

You can also find out a whole lot of other valuable information from these tools: the number of Facebook likes, their SEO score, how many words are in the description, average view time duration, number of views and so much more. You can consider these two handy tools to be your YouTube competitor spies!

spy-on-youtube-competitors

TubeBuddy also has a Tag Explorer feature, which is almost like a traditional SEO keyword finder. Enter the keyword that you’d like to rank your video for, and you’ll get some suggested keywords.

tubebuddy-tag-explorer

 


 

As part of the Tag Explorer, TubeBuddy includes a “Summary” section that shows the search volume, competition and the overall competitiveness of a keyword on a scale from 0 to 100 (where 100 is the easiest to rank for).

tubebuddy

 


 

If you have a newer YouTube channel, you’ll want to look for keywords that are easier to rank for. Already have a YouTube channel that’s rockin’ it? You can afford to try to get your video ranked for the more competitive keywords.

When planning your YouTube keywords strategy, you want to come up with 10 to 20 single keyword tags that you want to try to rank for. Remember, since YouTube limits the number of tags you can include, add your most important keyword phrases first and then use specific multi-word tags that are easier to rank for. If you have room, also include the single-word tags and broader-term tags.

You want to try to get as many views from as many different (relevant) search results as possible — which is an easier strategy than trying to rank #1 for a single keyword phrase.

By having a metadata strategy in place, you can increase the chances of your videos showing up in YouTube’s search results. And since video marketing will continue to grow and grow, mastering YouTube’s ranking algorithm starting today is a great way to kick your video marketing efforts into high gear.

Source: This article was published on searchengineland.com by Sherry Bonelli

Categorized in Search Engine

Want to know how popular YouTube is? Think how many conversations you've had lately that included the phrase, "I saw this great video on YouTube ..." News, instructions, cat videos, instant celebrities, music, humor, emotional stories and more are all within a split-second search.

But if you just go to YouTube and click "Play," you're missing out on some great features. Let's take a look at some tricks that could change how you use the service.

1. YouTube on your TV

Turning your TV into a computer monitor isn't hard, but it can make some common programs and websites a little harder to use. You have to deal with small type and icons that are harder to see from a distance, and you won't always know exactly where that small mouse cursor is.

YouTube has a simple solution. Head over to https://www.youtube.com/tv to load an interface designed just for TVs. You can easily navigate videos using the keyboard arrow keys, "S" to search and "G" to open the left-column guide.

2. Turn off annotations

You know when you're watching a video and little clickable messages pop up over the video and block what you want to see? Most YouTube creators use these sparingly, but some go overboard, and it can ruin the video.

To turn these off, click the gear icon at the lower right of the video player, and next to "Annotations," click "Off."

But that's only going to be for that one video. To turn off annotations across the site by default, click your profile icon in the upper right corner of YouTube, then click the gear icon to visit your YouTube settings. In the left column, select "Playback." Under "Annotations and interactivity." uncheck "Show annotations ..." Then click the "Save" button. Easy.

3. Change your video speed

Have you ever been watching a YouTube video and something amazing happens really fast? It would be nice if you could slow the video down to see what really happened.

There are entire YouTube channels devoted to slow-motion videos, like this one that shows what happens when a CD shatters. But you don't need a high-speed camera to slow things down.

On any video, click the gear icon in the lower-right corner of the video player and click the drop-down box next to "Speed." You can drop the video speed to half or a quarter of the normal playing speed. 

Or, if you want, you can speed the video up by a quarter, half or double. Speeding up a video is a good way to condense a long instructional video, or just a fun new way to listen to favorite song.

4. Get smoother streaming

YouTube is fairly smart when it comes to picking video quality settings. It adjusts the quality based on your Internet connection speed so you don't get too much buffering (i.e. waiting around for the video to load).

Unfortunately, if you have an unstable Internet connection that speeds up and slows down, it can throw YouTube for a loop. When your connection speeds up, YouTube will try to push you to a higher video quality setting, and then you're stuck buffering when the connection slows down again.

Fortunately, if that starts happening, you can take control. Click the gear icon in the lower-right corner of the video player and look at the number next to "Quality."

Try dropping it down one setting and see if that smooths things out. So if it's 1080p, make it 720p. If you're still having trouble, drop it down another level until the buffering stops.

You can also use this to force YouTube to a higher quality setting than it would normally use for your connection. You'll be waiting longer for the video to start playing, but it should be smooth once it gets going.

Of course, continual buffering might actually indicate a problem with your Internet connection or Wi-Fi. Here are three tricks that can improve your streaming speed.

5. Share a video at the right time

You found a hilarious video you want to share with a friend. Unfortunately, it doesn't get good until three minutes in. The first part is boring and you don't want your friend to stop watching.

Cue up the video to the start of the section you want your friend to see. Then right-click the video and select "Get video URL at current time." Copy the link that appears and paste it into an email or on Facebook. When someone clicks on the link, the video will start at the exact spot you wanted.

Handy hint: Copying the link using the CTRL+C command doesn't always work. If you test the link and it doesn't start the video at the right time, do this instead: Right-click the video and select "Get video URL at current time." Then right-click on the link and select "Copy." Then paste it and it should work.

Bonus: Autoplay

Just recently, YouTube added an autoplay feature that advances you to a new video when your current video is done. It bases the next video off of related videos and what you've watched in the past.

But what if you want to stay on the same video? Just click the gear icon in the lower-right corner of the video player, and next to "Autoplay" click "Off." You can also turn it on and off from the "Up next" area of the right-hand column next to the video.

On the Kim Komando Show, the nation's largest weekend radio talk show, Kim takes calls and dispenses advice on today's digital lifestyle, from smartphones and tablets to online privacy and data hacks. For her daily tips, free newsletters and more, visit her website at Komando.com. Kim also posts breaking tech news 24/7 at News.Komando.com.

Source: This article was published on foxnews.com By Kim Komando

Categorized in Search Engine

YouTube User Stats From Brandcast 2017: 3 Trends in Video Viewing Behavior...

Categorized in Social
Over a year since Google started public testing of a radical overhaul of YouTube's website, the company has made the new look official. The revamped design is the most substantial change to YouTube in years. Google said future features will arrive faster.
 
The Material Design version of YouTube has been available using a variety of tricks for several months. The company has been gradually expanding access to the feature as part of an A/B testing scheme over the past year so many of its features are already known. This week, the company finally made its work official, confirming YouTube's current design will be phased out before the end of 2017.
 
YouTube's desktop interface has been rebuilt from the ground-up. It's now bigger, bolder and brighter, unless you turn on the optional dark theme. Google's Material Design visual language permeates every corner of the site, creating a cohesive feel that aligns YouTube with the current state of web design.
 
Google has essentially implemented the design used in its YouTube mobile apps on the web, creating a newfound consistency across platforms. Wherever you use YouTube, it'll now have the same core look and feel. Three years after being announced, Material Design is finally making its way across Google's properties, unifying them in the process.
 
YouTube Material Design overhaul
YouTube Material Design overhaul
YouTube hasn't been given such a far-reaching design overhaul in several years. According to Google, this is because of architectural changes the team has been working on to enable the new look. YouTube's Material Design view is built on top of Google's Polymer framework, a set of JavaScript components that make it easier to implement Material Design on the web.
 
Moving to Polymer means future features will require much less development time. Although it's taken years to get to this point, the path forwards will now be much easier for Google to negotiate. The company said users can expect more advanced features like dark mode to be added in the coming months. The dual-theme support is the first of the capabilities that Polymer has enabled.
Google intends to focus on improving the performance of the website once it's done with releasing the design. The Polymer base will enable the company to reduce the site's latency, making it feel generally faster and more responsive. This could induce people to watch more content if it loads almost immediately.
 
YouTube Material Design overhaul
YouTube Material Design overhaul
Although the design is now official, Google still isn't ready to widely release the new-look YouTube. It has progressed beyond the beta testing stage but is still looking for feedback from users before it lets everyone access the new interface. Fred Gilbert, YouTube's Head of User Experience, told Mashable that the aim is to "show the work early," letting the community add "ideas and suggestions on how to improve and fix the company's work.
 
Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback," said Google. "While we hope you'll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly."
 
If you're impatient to access the new site, you can convert your account today by visiting youtube.com/new. If you decide to revert to the old design, a "Restore classic YouTube" option is available from the account menu. Google intends to migrate all users to the reimagined interface within the next year, after which classic mode will be disabled.

This article was published in digitaljournal.com By JAMES WALKER

Categorized in Social

 

YouTube might be getting a lot more social and conversational in the near future.

TechCrunch reports the Google-owned video platform is currently testing a new in-app messaging feature on iOS and Android that will allow users to exchange clips, texts and links without ever having to leave the app.

But there’s one catch: The functionality is solely available in Canada for the time being. Google product manager Shimrit Ben Yair told Canada’s Financial Post the decision to run trials on Canadian soil has to do with the fact that it’s the country that shares videos more than anyone else in the world.

The messaging platform is pretty straightforward and has no specific video-centric features. Still, the move towards in-app messaging could have much larger implications for the future of YouTube.

A few months back, Google toyed around with the idea of giving certain channels the option to send direct messages to their audience. It also briefly tested with in-app messaging last year in May.

As our own Justin Pot remarked back then, the move was likely aimed at encouraging creators and fans to interact more on YouTube itself, rather than resorting to other platforms like Facebook, Twitter and Reddit.

While it’s unclear whether Google has any plans to roll out the feature to all users in the future, the experiment is a strong indication that the company hasn’t quite given up on turning YouTube into more of a social network.

In case you want to sneak a peek at YouTube’s new messaging feature, get one of your Canadian friends to add you to a conversation – that should give you an early preview.

Check out the video below to get a better idea of how the messaging platform looks like.

Source : thenextweb.com

 

Categorized in Social

YouTube has enhanced its comments section with new features which promise to make it easier for creators to build a community and show extra love to their die-hard fans.

Now, it’s possible to “pin” comments to the top of a thread. This can be used by creators to highlight comments they feel are especially insightful or funny.

Ever been to a tech festival?

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

While YouTube – like Twitter – only supports one pinned message at a time, it’s possible to for creators to show their appreciation to other commenters by “hearting” them.

And now, when channel owners leave a comment, it’s more visible who it’s from. These have the owner’s username appear under the text, highlighted with a splash of color so viewers know who wrote it.

If the channel owner is verified, it will also display a checkmark.

This is the latest in many moves by YouTube to raise the standard of its comments sections, which have long been regarded as chaotic and difficult to manage.

Earlier this year, it introduced moderators. This allows channel owners to delete the task of comment moderation to other members of the YouTube community they trust.

YouTube has also added the ability for content creators to blacklist specific words and phrases. And in the coming months, it will allow channel owners to hold potentially inappropriate comments for review.

These opt-in feature will algorithmically identify abusive or inappropriate comments, and prevent them from being displayed under videos. Channel owners will then have the choice to approve, hide, or report them.

These are small changes, but a step in the right direction to make Youtube a safe, welcoming platform for all.

Source : thenextweb.com

Categorized in Social

YouTube TV is officially happening. Google (GOOG, GOOGL) on Wednesday announced that the world’s largest video sharing website is getting a live TV streaming service that will let you watch 40 channels at launch, including the five major broadcast stations, with more coming in the future.

The $35 per month service, which launches in New York, Los Angeles, San Francisco Bay Area, Chicago and Philadelphia with other regions to follow, will let you stream ABC, CBS, FOX, NBC and the CW. That’s a coup for Google, as competing services like Dish’s (DISH) Sling TV and Sony’s (SNE) PlayStation Vue either offer only some of or none of those broadcasters.

Outside of those channels, you’ll get Fox Sports and its FS1 and FS2 affiliates, ESPN and its various offshoots, CBS and NBC’s sports channels … you know what, let’s just say there are a bunch of sports networks. There’s also Syfy, Bravo, FX and FXX, E, Disney Channel, Fox News, MSNBC and CNBC and a slew of others.

YouTube TV channels.
YouTube TV is launching with 40 channels, but will add more in the coming future.

Google says it’s also adding AMC, BBC America, IFC, Sundance, We tv and BBC World News in the near future. You’ll also have the option to add on Showtime and other channels for an added fee. You’ll get access to YouTube Red Originals as part of the standard package. Interestingly, Google doesn’t make any mention of adding HBO to the mix.

YouTube TV will include six user accounts, as well as a cloud-based DVR with unlimited storage. Which means you can save every episode of “Big Bang Theory” for when you have guests over and want a not-so-subtle way of chasing them out at the end of the night.

Beyond TV

Naturally, you’ll be able to stream YouTube TV through your browser on your desktop or laptop, as well as your smartphone or tablet. Google is also throwing in a free Chromecast after your first monthly payment, so you’ll be able to stream your shows to your big-screen TV when you want to relax on the couch and not have to hold your phone or laptop.

With its $35 price tag, Google immediately undercuts Sony’s PlayStation Vue, which starts at $39 per month. Sony’s offering, however, gets you more than 45 channels for that extra $4. Sling TV, meanwhile, starts at $20 per month for 30 channels, but gives you 45 if you jump to the $25 option.

Still, with its brand recognition and Google’s massive reach, YouTube TV could put a hurting on Vue and Sling TV.

Naturally, I’m taking it upon myself to test YouTube TV for you, dear reader, by locking myself in an office for the rest of the day and watching TV. The sacrifices I make for you people.

Source : yahoo.com

Categorized in Social

Inconsistencies behind the company’s ability to police advertising on controversial content are coming to light.

Google’s decision-making process over which YouTube videos are deemed “advertiser friendly” faces scrutiny from both brands and creators, highlighting once again the challenge of large-scale moderation.

The company last week pledged to change its advertising policies after several big brands pulled their budgets from YouTube following an investigation that revealed their ads were shown alongside extremist content, such as videos promoting terrorism or antisemitism.

Havas, the world’s sixth largest advertising and marketing company, pulled all of its UK clients’ ads, including O2, BBC and Domino’s Pizza, from Google and YouTube on Friday, following similar moves from the UK government, the Guardian, Transport for London and L’Oreal.

Google responded with a blog post promising to update its ad policies, stating that with 400 hours of video uploaded to YouTube each minute “we don’t always get it right”.

However, the inconsistencies behind the company’s ability to police advertising on controversial content are coming to light – and it’s not just advertisers who are complaining. Some YouTube creators argue their videos are being unfairly and inconsistently “demonetized” by the platform, cutting off their source of income that comes from the revenue share on ads placed on videos.

Matan Uziel runs a YouTube channel called Real Women, Real Stories that features interviews with women about hardship, including sex trafficking, abuse and racism. The videos are not graphic, and Uziel relied on the advertising revenue to fund their production. However, after a year, Google has pulled the plug.

“It’s a nightmare,” he said. “I can’t trust YouTube any more.”

Policies seem more reasonable when you ask a human, but the algorithm that catches videos originally is really unfair

Quinby Stewart

“It’s staggering because YouTube has a CEO [Susan Wojcicki] who is a feminist and a big champion for gender equality,” he said, pointing out that there were other far more extreme videos such as those promoting anorexia and self-harm that continued to be monetized. He also referenced PewDiePie’s videos featuring antisemitic “jokes” that were allowed on the platform for months.

“It’s bad that YouTube attempts to censor this very important topic and is not putting its efforts into censoring white supremacy, antisemitism, Islamophobia, racism, jihadists and stuff like that,” Uziel said.

He wants Google to be more open about how exactly they moderate content. “I want them to be transparent about what they think to be advertiser friendly,” he said.

Google currently uses a mixture of automated screening and human moderation to police its video sharing platform and to ensure that ads are only placed against appropriate content. Videos considered “not advertiser-friendly” include those that are sexually suggestive, violent, contain foul language, promote drug use or deal with controversial topics such as war, political conflict and natural disasters.

Transgender activist Quinby Stewart agrees there needs to be more transparency. He complained after YouTube demonetized a video about disordered eating habits. “I definitely don’t think the video was even close to the least advertiser-friendly content I’ve posted,” he said.

He complained to the platform and the company has since approved the video for monetization.

“YouTube’s policy is just very vague, which makes sense because I think demonetization needs to be handled on a case-by-case basis. Their policies seem more reasonable when you ask a human to check it, but the algorithm that catches videos originally is really unfair,” he said.

Sarah T Roberts, an information studies professor from UCLA who studies large-scale moderation of online platforms, said that large technology companies need to be more honest about their shortcomings when it comes to policing content.

“I’m not sure they fully apprehend the extent to which this is a social issue and not just a technical one,” she said.

Companies such as Google and Facebook need to carefully think through their cultural values and then make sure they are applied consistently, taking into account local laws and social norms. Roberts said the drive to blame either humans or algorithms for decisions was based on a false dichotomy as human values are embedded into the algorithms. “The truth is they are both engaged in almost every case,” she said.

The fact that it is now hitting Google’s bottom line should be a wake-up call. “Now it’s financial and is going to hit them where it hurts. That should create some kind of impetus.”

The Guardian asked Google for more clarification over how the moderation process works, but the company did not respond. 

Source : theguardian.com

Categorized in Social
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