At the end of 2016, YouTube suddenly changed its algorithm for calculating and presenting videos to viewers, leaving many popular creators to protest the change and label it as damaging to YouTubers everywhere.

YouTube’s new algorithm is just a sign of changing viewing habits and YouTube’s plan to reinvent itself. Contrary to the majority opinion, the algorithm change was necessary and is beneficial to small YouTubers.

This algorithm is responsible for what videos show up in the suggested tab beside the video a user’s currently watching and what’s on the trending tab. The algorithm deals with what videos are shown to a viewer compared to another video.

Many YouTubers such as pewdiepie and JackSepticEye said the new algorithm is killing their channels. They’ve claimed their videos are not being viewed as much as they used to be and that people are being randomly unsubscribed from their channels.

The algorithm does have major problems. Watch time is now the primary method for calculating what videos are displayed to viewers. Longer videos now do better on YouTube than shorter videos, but this doesn’t mean short videos don’t get views. Watch time isn’t a good, reliable factor for promoting certain videos.

Another issue is the Trending tab, which appears to be broken following the update. Whereas it previously showcased recent viral videos and up-and-coming videos, it now shows many videos from popular TV shows like NBC’s Today. These videos often have fewer views than new videos that aren’t on the Trending tab.

Despite the hate this new algorithm receives, it’s actually a good tool that smaller, unrecognized YouTubers can use to their advantage.

It all comes down to metadata, the behind-the-scenes information an uploader has to provide YouTube with when they upload their videos. This includes a video’s title, description, tags, thumbnail and playlists.

The platform is known for clickbait. This method works, but the algorithm works differently.

Large, established YouTube channels have fallen into the habit of promoting their new videos with clickbait and flashy thumbnails that don’t really have to do with the majority of that video’s content. They rely on their subscriber base to have notifications turned on or to arrive on their video watch page through a link on social media. That isn’t how it works anymore.

Large channels might be losing subscribers and getting fewer views because they aren’t adapting to the metadata system.

Using relevant tags and titles will allow YouTube to learn what a video is about. YouTube can then share the video as a recommendation to those looking for similar videos. Tagging videos with good search terms helps to get a video displayed higher on search results, which can lead to more views.

YouTuber Roberto Blake made a video detailing how creators can use good tags to get more views, even with the new algorithm.

“If you don’t know how to properly tag YouTube videos for search and discovery, then YouTube will have a harder time promoting your videos to new viewers and even to your subscribers based on what else they’ve watched,” Blake said in the video’s description.

YouTube is a search engine. Creators who understand this will have their videos rank higher and get more views if that particular topic is being search frequently. Making videos about trending topics will get more views than videos about the uploader’s life.

Just because a majority of YouTubers are calling out the new algorithm and complaining about losing views and subscribers doesn’t mean the algorithm is bad. It’s a flawed system that needs to be changed, but when it’s used correctly, success can still be found.

As long as these big YouTubers continue to blame the platform for their channels’ shortcomings, small YouTubers can grow by using good tags and understanding how to use the system.

Author : Chase Charaba

Source : http://www.puyalluppost.com/youtube-algorithm.htm/

Categorized in Social

Unskippable 30-second video ads will fade to black for good on YouTube in 2018. YouTube has officially announced the end of this hated format.

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” according to a statement from a YouTube spokesperson.

It would be hard to find too many YouTube users outside of the marketing industry who will mourn the loss of the unskippable 30-second ad. Everyone wants to watch the free content they came to see quickly and without interruption. Quite a few people who have been “forced” to watch the 30 seconds ad have decided to say “screw it” and leave.

If given a skip button, you know the great majority of YouTube viewers would hit it. In fact, people have become trained to skip skippable ads, according to 76 percent of consumers who were surveyed by IPG Mediabrands.

Most (if not all) users find those unskippable YouTube ads frustrating and annoying. It truly does create a bad experience for viewers.

Another type of non-skippable ad unit introduced last April, called Bumper ads, will continue to appear on YouTube. These shorter video ads last for just six seconds.

YouTube advertisers will also still be able to run campaigns with 20-second non-skippable video ads. Or advertisers can opt for skippable ads, where advertisers are only charged whenever someone watches the entire video ad.

Author : Danny Goodwin

Source : https://www.searchenginejournal.com/youtube-kills-unskippable-30-second-video-ads/186541/

Categorized in Social

YouTube fans may soon see an end to irritating unstoppable adverts interrupting their videos.

Google, which owns the world’s most popular video site, has said it will soon stop including 30-second adverts or promo videos that currently show up whenever a user starts viewing.

The company says that the move will help make using YouTube more entertaining and engaging for customers - but unfortunately there’s one crucial caveat to Google’s announcement.

That’s because the move won’t be introduced until 2018, leaving YouTube users with at least ten more months of having to endure unskippable videos.

Google told Campaign that from 2018, it will instead look to focus on other commercial formats that will provide a better ads experience for users online. 

“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a Google spokesperson said in a statement.

youtube home page video adverts stoppedGETTY

YouTube says it will look to change it advertising policies in 2018

However there’s no on whether the decision will affect other intrusive and annoying YouTube advertising tactics that users currently still have to suffer through.

As well as the 30-second advert format, YouTube also currently displays ads in 15 and 20 second versions.

It also shows longer-length “bumper” adverts that take up just five or six second, which will likely become a more common presence on the site after the change.n

The news comes shortly after Facebook announced that .

The "mid-roll" ads will begin once a user has been viewing the content for more than 20 seconds.

Facebook hasn't yet confirmed when this change will come in to force, and how long the adverts will be, but it’s likely  to be a similar length to YouTube’s current format.

Facebook has enjoyed a huge rise in advertising revenues in recent years after it greatly expanded its video hosting capabilities.

Last year the social network was racking up a staggering 100 million hours of video playback per day, with a large proportion of posts now featuring a video.

Author : MICHAEL MOORE

Source : http://www.express.co.uk/life-style/science-technology/769057/youtube-unskippable-preview-adverts-stopped-google-ad-spam

Categorized in Social

The internet is a hectic place and at any given moment millions of people are searching, tweeting and emailing all at once.

Internet Live Stats created a live map that shows exactly how much activity is happening around the globe –down to the second.

Every second more than 54,000 Google searchers are conducted, 7,000 some Tweets are shared and more than 2 million emails are sent -67 percent of which are deemed spam. 

Internet Live Stats has created a live map that shows exactly how much activity is happening throughout the globe –down to the second. Every second more than 54,000 Google searchers are conducted, 7,000 some Tweets are shared and more than 2 million emails are sent --67 percent of them are deemed spam 

WHAT ARE THE INTERNET STATS? 

About 6,000 to 7,000 tweets are shared every second which equals to more than 350,000 every minute, 500 million per day and around 200 billion tweets every year.

Every second 729 photos are uploaded to Instagram, 125,406 videos are viewed on YouTube and 2,177 calls are made via Skype.

And at any given second there are 20,00 people on Facebook and during this time five more people open an account.

On Reddit, Alexa revealed that every second 286 votes are cast and 23 comments posted.

Google will received more than 3 billion searches, which averages to the 54,000 queries a second – that is over 90 billion each month and about 1.2 trillion a year worldwide.

Netflix reports it has 81 million users across the globe that binge some 1,450 hours of TV shows and moves each second.

And about 41 percent of its members pull something up to watch on the platform every day.

Although one second doesn't seem like much in the real world, it means quite a lot on the internet.

About 46.1 percent of the world is online, which is about 3.4 billion people – although there are still 4 billion people without access to the internet.

But compare this number to about five years ago, when there was just 31.8 percent surfing the web in the world, and we can image how much the worldwide web is growing.

About 6,000 to 7,000 tweets are shared every second which equals to more than 350,000 every minute, 500 million per day and around 200 billion tweets every year. 

The first tweet hit the internet on March 21, 2006 and it wasn’t until 2009 did the firm reach its billionth tweet.

Now it takes less than two days for one billion tweets to be sent. 

On any given day, Google will received more than 3 billion searches, which averages to the 54,000 queries a second – that is over 90 billion each month and about 1.2 trillion a year worldwide.

When the search giant first debuted in 1998, it was only serving 10,000 search queries each day.

Flash-forward to 2006 and that was the amount it served in one second.

Author : STACY LIBERATORE

Source : http://www.dailymail.co.uk/sciencetech/article-3662925/What-happens-internet-second-54-907-Google-searches-7-252-tweets-125-406-YouTube-video-views-2-501-018-emails-sent.html

Categorized in Search Engine

Bing's video search has a fresh new coat of paint, and it's a vast improvement in both form and function.

Bing recently introduced a redesign to its video search layout to make it easier and faster to find the video you want. In addition to the new look, Bing video search has added new information for each result, such as the channel it comes from, the number of views it has, and upload date. The new redesign is also music-centric, with several additional features that appear only when you search for a song.

The new song-related features build on changes Bing made to music video search in late 2013. 

What’s new

At the center of the new Bing video search are larger thumbnail images on the results page, with the videos arranged in a straightforward grid as before. The number of videos per row changes based on your screen size. A 22-inch 1080p monitor will show you about six results, for example, while a 12.5-inch 1366-by-768 screen only gets four. Hover over a thumbnail image and, if the originating site allows it, you can watch a short preview as usual.

Underneath each thumbnail is where you’ll see the extra data, such as channel, number of views, and so on. Duration is also included, but that’s been a feature with Bing video search for some time.

The story behind the story: New looks, a focus on music, and more data for each result. It all adds up to Bing trying to become the best YouTube search engine available today. It includes videos from other sites such as Dailymotion and Vimeo, of course, but Bing’s results are dominated by YouTube since the Google-owned site is the preeminent place to watch videos online.

All about the song

uptownfunkbingvideo

Ads by Kiosked

Bing’s new song-specific video search.

Let’s say we searched for Uptown Funk by Mark Ronson, featuring Bruno Mars.

As with previous versions of Bing video search, you’ll see other songs by the artist with a small thumbnail image of the artist on a dark background at the top of the page. In the case of Uptown Funk, you see the top songs by Mark Ronson.

Below that, you see a large thumbnail for the top result, which in most cases should be the video for the song you’re looking for. If you hover over the large image, the video won’t give you a preview. Press play, however, and the video starts playing in full right on the results page. Next to the featured search result, you’ll see other results and below that a horizontal carousel of related artists, followed by more video results.

Overall, the new Bing video search is much nicer to look at than previous versions, adds more information, and far exceeds the search experience on standard Google, Google video, and YouTube searches. Give it a try on Bing.com/videos.

Author : Ian Paul

Source : http://www.pcworld.com/article/2938483/bings-new-video-search-puts-google-and-youtube-to-shame.html

 
Categorized in Search Engine

Our cast falls short on members but stays big on insight this week when Matt and Min join together to break down powerful information in the worlds of design and marketing. Together, they look at some more future trends, changes to Google search, and more!

  1. 2017’s Design Trends [1:45]
  2. YouTube in Google Search [10:20]
  3. Sourcing Your Content [12:05]

2017’s Design Trends

This week, Min revisits the 2017 trends to lay out some insight into the world of design, from an actual designer! Together, her and Matt look at popular trends from colors and layouts of websites, to navigation and user experience in just about everything!

  • “I’ve been seeing a lot of hype around conversational interfaces lately in the design world. People just want to feel like they’re really talking to someone.” -Min
  • “There’s also a big trend for websites to be smarter in predicting what their users want, think Amazon but in a lot of other websites.” -Min
  • “2017 is going to be a year of trying to make things easier for mobile users. Think UI and UX, little things like pulling the screen down to refresh it or simplified navigation” -Min
  • “Personally, I think virtual reality is going to have the biggest effect on design as a whole, it’s throwing so many designers for a loop.” -Min

YouTube in Google Search

Recently, someone discovered some changes to the mobile search results from Google that could have a huge impact on SEO in the future. To get a deeper look, Matt breaks down the changes and talks about what it could mean to the industry and businesses that want to utilize this powerful tool!

  • “As we all know, Google is the largest search engine but the second largest is actually YouTube.” -Matt
  • “A user found that when he searched certain things that videos from YouTube would be listed first and they would auto play like they do on Facebook.” -Matt
  • “By making videos auto-play without sound, it forces designers to edit text onto the videos that have dialogue or information share verbally.” -Matt

Sourcing Your Content

The number one question our host Matt gets asked when he’s talking with people about digital marketing is, where should you get your content from and how much of it should you curate? Matt takes some time to dive into just that, to answer all those questions so you don’t even need to ask!

  • “Personally, I like to adhere to a an 80/20 rule if you’re just starting out on social media. Post 80% of curated content and 20% of original content.” -Matt
  • “For small business who don’t have time to create lots of content, starting small is great until you’ve got a good que of built up material.” -Min
  • “It’s okay to update older content, just put in your sub header that you’ve updated it. Google likes it, your viewers like it, everyone likes it!” -Matt

 

 

Author: Matt Curtis
Source: http://www.business2community.com/podcasts/2017s-design-trends-youtube-google-search-sourcing-content-podcast-01758797#AwMw6U4Bjw36YX2F.97

 

 

The Pirate Bay, ExtraTorrent, Rarbg, 1337X, and YouTube-mp3 are among the websites cited on a new U.S. government hit list. The "Out-of-Cycle Review of Notorious Markets" by the United States Trade Representative (USTR) lists the popular websites among a larger group, which it cites as potentially promoting online piracy and other illegal activities.

The Pirate Bay Of Symbolic Importance

The report concedes that it is not accusing any of the listed sites as having violated the law, instead stating that it is only the intention of the report to promote worldwide action against the listed websites when legally appropriate. The list was compiled in large part based on input from industry sources, namely groups like the MPAA (Motion Picture Association Of America) and RIAA (Recording Industry Association Of America), and cites The Pirate Bay as having special significance.

"Despite enforcement actions around the world and drawn-out legal battles against its operators, The Pirate Bay is of symbolic importance as one of the longest-running and most vocal torrent sites for admittedly illegal downloads of movies, television, music, and other copyrighted content." the report concludes.

The Pirate Bay is also the top site of its kind in terms of traffic. It held that position for years until being relegated to number two as competitor Kickass Torrents overtook it in popularity until it was recently shut down in July by the U.S. government.

The report specifically cites the closure of Kickass Torrents and the following voluntary closure of meta torrent search engine, Torrentz, as positive developments since the 2015 report a year ago. Both of those sites have recently returned online, however, in new versions.

Focus On Stream Ripping

The report also dedicates a special section to stream ripping, describing it as "an emerging trend in digital copyright infringement that is increasingly causing substantial economic harm to music creators and undermining legitimate services."

For the first time ever, a specific stream ripping site is included on the government list, namely YouTube-mp3.org, the largest such site of its kind in the world and the subject of a recent lawsuit by the major music labels. Since that lawsuit, as we have reported, the site's stream ripping functions have been disabled by Google, although the process itself has not been determined to be illegal in the U.S.

Sites Mentioned

The complete list of websites mentioned in  the report, includes suspected counterfeit and e-commerce sites as well as file sharing and stream ripping domains.

Author:  James Geddes

Source:  http://www.techtimes.com/articles/189672/20161225/pirate-bay-extratorrent-rarbg-1337x-youtube-mp3-and-more-on-new-u-s-government-hit-list.htm

Categorized in Others

YouTube has revealed the most popular videos to be published on its platform in 2016. There are celebrities galore, zombies, Donald Trump, and that dumb “Pen-Pineapple-Apple-Pen” thing. Thus proving the internet will watch anything these days. As long as it’s on YouTube.

With over 1 billion users, an archive containing millions of videos, and many more uploaded every day, YouTube is an incredible resource. However, while many of us watch educational channels on YouTube, the vast majority of people use it for purely entertainment purposes.

The Top 10 videos of 2016 prove this point…

  1. Adele Carpool Karaoke
  2. Pen-Pineapple-Apple-Pen/PIKO-TARO
  3. What’s inside a Rattlesnake Rattle?
  4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
  5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer – America’s Got Talent 2016
  6. Water Bottle Flip Edition | Dude Perfect
  7. Channing Tatum’s “Run The World (Girls)” vs. Jenna Dewan-Tatum’s “Pony” | Lip Sync Battle
  8. Donald Trump: Last Week Tonight with John Oliver (HBO)
  9. THE $21,000 FIRST CLASS AIRPLANE SEAT
  10. Brothers Convince Little Sister of Zombie Apocalypse

As YouTube states in its blog post revealing the Top 10, “collectively these 10 videos have 550 million views and were watched for over 25 million hours”. What’s more, “the channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create”.

YouTube Rewind: The Ultimate Challenge

As well as compiling a list of the biggest videos of 2016, YouTube has published its annual YouTube Rewind video. Every year this epic effort brings together the biggest and brightest talent on YouTube, which in 2016 comprised of “more than 200 YouTube stars from 18 countries”.

The 2016 YouTube Rewind video is designed to “pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year”. For the truly nerdy among youYouTube has created a Rewind quiz which sets you the challenge of identifying all of the references in the video.

How often do you watch YouTube videos? Do you start on the YouTube homepage and browse? Or do you tend to stick to videos shared by family and friends? What YouTube video of 2016 do you think deserves a bigger audience? Please let us know in the comments below!

Author : Dave Parrack

Source : http://www.makeuseof.com/tag/top-youtube-videos-2016-surprise/

Categorized in Social

There is a new bug in the Google search results that seems to be impacting web pages that contain YouTube embeds. Instead of showing the date of the page or article, which is published by the author, Google is showing the date of the video embed, pulled from the upload date.

There are tons and tons of reports of this since over the weekend. Google is indeed aware of it; in fact, Gary Illyes of Google said he’d send the bug to the appropriate team.

To illustrate the bug, do a search for [understanding google panda] and look for the result from www.thesempost.com. You will see Google dates it as December 30, 2014, but if you look at the page itself, it is dated January 11, 2016.

Here is a screen shot of the date on the story:

google-date-bug

If you look at the snippet, this is the date on that:

google-snippet-date-wrong-1479129075

Google has been aware of the issue for about two days, and there is no ETA for a fix. Some webmasters and site owners believe their rankings may be hurt by this bug, but that does seem unlikely.

Author:  Barry Schwartz

Source:  http://searchengineland.com

Categorized in News & Politics

If you ever wanted to feel truly bad about the future of humanity, just visit the YouTube comments section. The YouTube comments section has had a well-deserved horrible reputation for a long time.

But now YouTube is trying to change that.

YouTube is rolling out some new features that are designed to improve conversation in your comments section and also filter out the comment trolls.

Here are six YouTube features you can use to clean up your comments section to help increase engagement

1. Pinning Comments

Similar to how you can pin tweets to the top of your timeline, YouTube now lets you pin a comment to the top of your feed. You can promote any one comment you want from your feed.

“This lets you highlight great engagement from your fans or share information with your audience,” according to YouTube.

2. Giving a Heart to Great Comments

Whenever you see a comment you like, you can give it some love. YouTube now lets you give a heart to comments.

This works the same as on other social platforms (Twitter, Instagram, etc.) – it’s all about rewarding comments with the goal of encouraging more engagement (and better comments).

3. Highlighting Your Username

YouTube is adding what it calls a “pop of color” around your user name whenever you post a comment on your channel.

This is “so your viewers can easily tell that the comment is coming from you,” according to YouTube. “If you are a verified creator, you will still have a verification checkmark appear beside your name.”

4. Opting in to YouTube’s Comment Algorithm

YouTube is testing a new opt-in moderation setting that will algorithmically hold potentially inappropriate comments for review. Though YouTube acknowledged that the feature won’t be perfect at first.

“If you choose to opt-in, comments identified by our algorithm will be held and you have the final decision whether to approve, hide, or report these comments,” according to YouTube. “We recognize that the algorithms will not always be accurate: the beta feature may hold some comments you deem fine for approval, or may not catch comments you’d like to hold and remove.”

5. Creating a Blacklist

Want to block certain words or phrases (or even links) from appearing in your comments section? You can. All you have to do is add them to your Blacklist.

Any comments containing or closely matching the specific words you’ve added to Blacklist will be held for your review.

6. Choosing Moderators

Since June, YouTube has let creators assign multiple moderators to a channel. Any user with a YouTube channel can become a moderator.

These moderators can flag comments for removal. Flagged comments remain in a “Held for Review” queue until the creator approves or deletes it.

Source : searchenginejournal

Categorized in Research Methods
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