Earlier this month, Google announced it had purchased influencer-focused startup FameBit, which was created to connect brands and those creating video content, most of which makes its way to YouTube. Much of the talk around this deal has focused on vloggers, comedians and those that create everything from makeup tutorials to “haul” clips, but this new purchase by one of the biggest companies in the world is also great news for the millions of musicians who have helped make YouTube the success story it is.

Many musicians have collected massive followings on the largest and most important video site in the world, and some of their numbers rival even the biggest fanbases of the much talked about YouTube stars. While it wasn’t created for just one purpose,

music fuels YouTube, and the most popular uploads on the platform are oftentimes proper treatments that accompany big singles from the most famous faces in the music industry.

While musicians both large and indie are responsible for billions upon billions of views every month on YouTube, the Google-owned property and the music business have been at odds for years, and there doesn’t appear to be an easy solution to the contentious fight. Musicians have been complaining for a long time now about the payouts they receive from YouTube, which vary widely but are notoriously low. The argument is that YouTube makes an enormous chunk of its revenue from people watching music videos and the like, and without that content, the company would be in trouble. So, if YouTube needs that musical content so desperately, it should pay more.

Of course, things aren’t quite that simple, as there have been questions about YouTube’s profitability for years now, and raising payout rates would likely send the giant into financial trouble. If it can’t just offer more cash, Google is going to have to do more to appease musical creators of every size, and the purchasing of FameBit could (and should) be just the first step to making everybody on the platform a lot happier.

These days, with sales of recorded music itself dwindling rapidly every year and touring becoming increasingly exhausting for musicians at every level, brand partnerships are becoming the go-to way for many acts to earn a living. Musicians want the money that comes with working with companies, and many are willing to do almost whatever it takes to collect that paycheck. At the same time, every brand knows that music is one of the best avenues through which to connect to valued customers and potential consumers, and companies from every industry and of all sizes are increasing their budgets for music-related spending.

It has only been a short time since Google acquired FameBit, and as of now the latter claims that it “will continue to work just like it has and will remain a standalone operation for now,” according to a statement announcing the buyout, but the search engine Goliath must already have plans in mind to get the music industry in on the influencer’s fun. FameBit already has around 50,000 creators on its platform, but it seems prepared for the number to grow, which it’s sure to do in the coming years. Making it easy for musicians to sign up and operate in much the same way that popular figures have been on YouTube for a while now is crucial, and if done correctly, it could make a lot of middle-tier music makers very happy. Brand partnerships in that space are often negotiated by connected managers and record labels, and those artists that don’t have such representation have a difficult time finding, or creating, opportunities that could come with sizable payouts from brands.

Financial terms of the deal between Google and FameBit weren’t disclosed, but if it can help repair the fractured but necessary relationship between that conglomerate and the music industry, the startup likely came at a good price. Hopefully, this is just the first step of many that Google will make to offer all manner of new tools, platforms, data, and so on to musicians looking to make more money from their content, which has proven to be extremely valuable over time, especially to the outlet hosting all of it and making it viewable for the masses.

Source : forbes

Categorized in Search Engine

There are nearly hundreds and thousands of videos being uploaded to YouTube every minute. Hence, it proves to be an extremely daunting task to search for your favorite videos among the many others.

Whether its about watching a music video or a movie or tips that can help you in your every day routine, YouTube has been the best companion for many over the years now. However, while typing something on the YouTube search engine, there appear various unwanted and unrelated videos, and searching the one that you want is quite time-consuming and annoying.

We at GizBot have come up with a few tricks that every YouTube user should follow to be a pro at it and enjoy their favorite videos without any interruption.
 

#1: Add the Word 'Channel' While You Search a Video

#1: Add the Word 'Channel' While You Search a Video

While searching for a video on YouTube with ease, adding the word 'Channel' to your search keyword is mandatory. Doing so will display the list of the most accurate results.

#2 Avoid the Fan Made Videos by Adding 'Partner' in Search Keyword

#2 Avoid the Fan Made Videos by Adding 'Partner' in Search Keyword

There are numerous fan made unwanted videos available on YouTube that are often extremely disturbing. To avoid such videos and view only the official content, all that the users are required to do is just add the word 'Partner' to their search.

Add 'HD' to Search Keywords For Better Video Quality

Add 'HD' to Search Keywords For Better Video Quality

To view the best quality of your favorite video, all that has to be done is add the word 'HD' to the keyword that you are searching on YouTube and get high definition videos.

Add '3D' and 'Long' to Search Keywords

Add '3D' and 'Long' to Search Keywords

Likewise, a YouTube user can add the '3D' and 'Long' words in the keywords while searching for any video. Doing so will display the 3D video and popular lengthy videos for a better YouTube experience.

Mix and Match Keywords While Searching Other than just adding these words to your search, mixing and matching other words while searching a video on YouTube can display better results. Hence, using multiple keywords in one single search delivers better video results on YouTube.

Source : gizbot

Categorized in Search Engine

While Google remains the most important and dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sources of traffic. Emerging search sites like SkyNet, Pinterest, Yelp, YouTube or Facebook imply that whether it is the artificial intelligence of RankBrain or organic searches, quality content and solid site architecture still count for a lot.

Content matters most

While RankBrain helps Google match results to searches better by seeing what pages are actually being consumed — regardless of page rank or authority, other factors like video, privacy, spam, and mobile devices are also changing the face of search. The Content Marketing Institute's recent lecture by founder and former CEO of Moz, Rand Fishkin noted a series of major themes driving search today.

With Google as the dominant search engine in the world, it will continue to drive what and how marketers approach SEO, Fishkin notes.

While Google is more focused on searchers, not marketers, the onus is on marketers to get more in touch with who their ideal visitors are. Learn what they want so they can reach out to them using the right content, terms, and expressions that meet their needs, not the needs of the company.

In other words, make user experience the cornerstone of the companies SEO efforts by generating content ten times better than the competition and Google will respond in kind.

Visuals improve rankings

Visuals help as well since Google is now ranking images, the expert suggests. The idea is to be on the right platform for the search engine results page (SERP) that matter most. So, for video: YouTube, Facebook, and Vimeo; for e-commerce: Google shopping, Amazon, Etsy, and eBay; for apps: iTunes and Google Play, etc. Google is getting really good at matching searcher intent to returns (type in "circle of big rocks" and you get Stonehenge, for example).

Increasingly, Google is matching searcher intent to returns. This is good for users but not so much for marketers.

Intent makes direct keyword matching less of a competitive advantage so marketers now try to rank across the pantheon of terms and keyword strings searchers will likely use to find them. Also, how the keywords are used on a website's pages matter. So context counts even more than ever.

Google+ in decline, watch Twitter

The demise of Google+ is clear, Fishkin notes, and Twitter has replaced Google+ as Google's primary social result. Initially, Google defined the service as a social network, but when it didn’t work, the company referred to it as “a social layer across all of Google’s services.” Apparently, the social foundation of Google+ is problematic. Google just pushed (almost forcefully) the creation of a Google+ account in order to use other products and services such as when publishing a comment in YouTube. Marketers should be paying closer attention to how Twitter influences the keywords and SERPs they care about: engagement and "recency" govern Google's display of Tweets, for example, so use these two insights to one advantage, he suggests.

Determining SERPs

Basically, a good search engine results page (SERP) today means that searchers don't bounce from their first choice, but according to Google's own engineers, they don't fully understand what is going on. In the future, it may be that thousands or even millions of algorithms will determine SERPs.

For marketers this means focusing resources on pages that are performing well and even hiding pages with high bounce rates from Google so the whole website performs better. "For marketers, big things include focusing on signal-to-noise so bad pages on ones site aren't going to drag down the whole site," said Fishkin.

Source : http://www.thedrum.com/news/2016/09/14/google-still-rules-search-youtube-and-facebook-emerging-well

Categorized in Search Engine

There is no question about it that social media is changing faster than we can ever imagine. If you utilize social media for business, then you would do well to pay attention to 10 unexpected social media statistics, figures and facts and how it will change your perspective of social media.

Rethink Your Social Strategy Based on Social Media Facts and Figures

There are various facts and figures coming from prominent social media giants such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, Twitter, etc that will have your head spinning. Not only that, it will forever change the way you think about these platforms and the impact it will have on your bottom line should you utilize them effectively. Let’s take a look.

1. Twitter, Google Plus and Facebook managed to attract a large number of older users who fall under the 45 to 64 year age bracket. Twitter comes out top as it is growing a lot faster when it comes to users aged between 55 to 64 years old. It goes to show that you should not just focus your content on younger users.

2. Another surprising fact worthy of mentioning is that Facebook has over 700 million active mobile users and counting. Did you know that more than 80 percent of Facebook users are situated outside Canada and the U.S? What is more, up to 75 percent of marketers think they know what consumers want, but only 35 percent of these actually asked their buyers.

3. While Facebook holds the number one spot, Google Plus claimed its spot as the second most popular social network and it keeps growing. The last update showed that Google Plus have over 300 million monthly users. Google Plus managed to get more and more people interested as they are curious how it all works out.

4. It is crazy to think that most smartphone users aged between 18 to 44 spend close to 40 minutes each day connecting to Facebook of which most of their time is being utilized browsing news feeds. This is a wake up call for business owners to ensure their content displays properly on smaller screens. Besides, more than 4 billion people access social media via their mobile devices.

5. LinkedIn as the biggest professional network reached just over 330 million users of which 107 million happen to be from the USA. What is more, LinkedIn caters for 200 countries and is available in 20 languages if not more. The average user spends close to 20 minutes on LinkedIn. The number of pageviews reached in excess of 28 billion. Best of all, every second, two new users join this social media powerhouse. Were you aware that up to 42 percent if not more, of LinkedIn visits originate from mobile devices?

6. It’s been said that men predominantly use Google Plus, while women prefer Pinterest. Statistics have shown that up to 80 percent of Pinterest users are women, which may be the case due to food being the main category discussed. While close to 70 percent register Google Plus users are men. Pinterest is now more than 70 million plus strong and just over 23 percent use it at least once a day.

7. YouTube that is now owned by Google happens to be the second largest search engine as more than one billion visitors frequent this site. They boast over 100 hours of uploaded videos per minute. It is madness to think that more than 6 billion hours of video are being watched on a monthly basis. Business owners might be surprised to find that over 40 percent of YouTube traffic originates from mobile users. Did you know that as much as 1 billion mobile video views are being reported by YouTube?

8. Do not underestimate the power of blogs in terms of its ability to strengthen social media reach as more than 12 million users engage in blogging via prominent social networks. After all, businesses who uses blogs manage to generate 67 percent more leads than their rivals. This is why over 23 percent of marketers are investing in social media and blogging. By doing so business owners who blog at least 15 times a month generate five times as much traffic than those who do not bother to blog at all.

9. Instagram boasts that more than 20 billion photos have been uploaded to date. It sure is interesting to learn that one and a half million Instagram users are based in Thailand. As much as 50 million people signed up in the last 6 months. In addition, Instagram ensures that users receive over one billion like each day. They are now just over 200 million strong and counting. Furthermore, close to 25 percent of Instagram users are teenagers.

10. Twitter is a very popular medium for bridging the gap between social media and mass media. Television broadcasters are using Twitter to attract comments and feedback on their shows. What makes it so powerful is its simplicity, news breaking capability and feeds done in real time. They average at around 288 plus million active users according to Global Web Index. It’s been reported that they have well over 500 million registered users. Interestingly, China has the most users on Twitter. Eighty percent of Twitter users access the social media network from their mobile phones. Moving forward, Twitter is one to be watched as it is grabbing more customers than ever before.
Whether you like it or not, these social media statistics, figures and facts reveal how important it is to rethink your social media business strategies. It is even stated that social media tops porn as it is now the number one pass time for many.

It is a fact that social media is worth its weight in gold. Social media is not just a passing fad or phase as it continues to grow and newer and better platforms crop up all the time. Therefore, putting an effort into your social media strategies will go a long way to put you on top of your game. It is considered the smart way of doing business. This is why many business owners should make it their business to make use of the 10 unexpected social media statistics, figures and facts mentioned to position themselves in front of a lucrative market.

Source : http://www.toptensocialmedia.com/social-media-social-metrics/how-10-unexpected-social-media-statistics-figures-and-facts-will-change-your-outlook-on-social-media/

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