Wednesday, 16 November 2016 10:42

The Latest Social Media News from October 2016

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October was a relatively mellow month in terms of social media updates, but that doesn’t mean there weren’t any noteworthy announcements.

Vine’s demise was probably the most significant, along with news and a few changes from Facebook, Pinterest, reddit, and YouTube.

Here are the latest social media updates from October:

Facebook

Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook.

facebook cta

Pinterest

Pinterest now has 150 million monthly active users globally – 70 million of whom live in the U.S.

Pinterest is giving advertisers even more new retargeting options. You can now create audiences based on the actions users take with your pins and the actions people take on your website.

pinterest retargeting

Reddit

Reddit is launching ‘Interest Targeting’ into Reddit Ads, which would “allow advertisers to target audiences based on a handful of predefined interests (e.g. sports, gaming, music, etc.), which will be informed by which communities they frequent.

Twitter

Twitter announced that the Vine app will be discontinued in the “coming months.” However, you’ll still be able to continue accessing and downloading your Vines.

rip vine

Are you responding to your customers’ tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study. Customer service on Twitter has been recently enhanced thanks to new tools, too.

YouTube

YouTube announced added a new feature that lets you add a thumbnail overlay to the end of your videos to keep viewers engaged. The feature, called End Screens, will appear during the last 5 to 20 seconds of your video.

youtube thumbnail

“We are launching a new, optional video feature that adds visible text on the video for the first few seconds a viewer watches, informing viewers of a paid promotion,” YouTube announced. “Creators can also choose to add this text disclosure to any existing video without losing their view count or other video metrics.”

Source : searchenginejournal.com

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