Tuesday, 18 October 2016 14:19

The most popular Google searches for Donald Trump and Hillary Clinton speak volumes

Amid the political pundits, pollsters, and stump speeches, it's easy to get lost this election season. So much noise!



And in times like this, Americans often turn to an emotionless medium for their political questions: Google. It's there that you'll find some of the most revealing questions Americans have about the US's two major-party presidential nominees.

For those interested in what those questions are, Google has a service called Google Trends. If you're looking for what people are searching on Google, Trends is the place to explore as much. 


Given that we're just a few short weeks away from the November 8 presidential election, Google Trends has been cataloging what people are searching for on each candidate on a day-to-day basis. And what they're searching for speaks volumes.

Here's a look at what people are searching for most when it comes to Republican presidential nominee Donald Trump in the past day:

Google Trends (Trump)

 The chart on the left measures the past week, while the one on the right is just the past 24 hours. 

Based on those questions, it's clear that both Trump supporters and nonsupporters alike are looking for information on Trump's campaign. Most tellingly, based on the chart to the left, people are looking up what Trump said most recently instead of his main policy tentpoles: building a wall along the US/Mexico border, defeating ISIS, and strengthening the economy.

Things get even more revealing when you look at general searches related to Trump's campaign:

Google Trends (Trump)

The top two results are Natasha Stoynoff and Jessica Leeds — two of the women who this week accused Trump of sexual assault.

It's not surprising that their names are the top-trending searches related to Trump's campaign, given that the sexual-assault allegations leveled at Trump are dominating news coverage of his campaign. He has repeatedly brought up the allegations himself in stump speeches since accusers came forward in several articles published this week.

Looking at the same trend charts for Democratic presidential nominee Hillary Clinton offers a look into a campaign that's seemingly more in control of its messaging:

Google Trends

First lady Michelle Obama, a surrogate for Clinton's campaign, was a popular search query after her speech on Thursday went viral. Another thing that went viral, however, was the second-highest result: Clinton's Wikipedia page was replaced with porn earlier this week (it's been fixed).

More interesting in Clinton's case is the type of questions people are asking on Google:

Google Trends (Clinton)

Unlike the questions people are asking Google about Trump, the questions people are asking about Clinton have more to do with her as a person than her faults.

The chart to the right suggests the most notable negatives attached to Clinton are storylines involving the attack on the American embassy in Libya ("Benghazi"), the private email server she used while serving as secretary of state ("emails"), and her family's charity ("Clinton Foundation").

Yet, outside the least searched question, it looks as if few people are turning to Google to ask questions critical of Clinton.

Instead, they're wondering whether Fox News host Megyn Kelly is voting for Clinton or Trump.

Source : businessinsider

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