Wednesday, 23 November 2016 23:02

Twitter changing way job seekers find employment

By: 

Your next big tweet may be just a tweet away.

For the job seeker and the employer, Twitter has turned into the next frontier for connecting both.

The social media site is changing the way people find jobs.

Finding a job can be a full-time job in itself: circling ads, hitting job fairs, printing, and editing and updating resumes and cover letters.

"Social media can be leveraged by job seekers and certainly by employers in finding those seekers to fill those positions," the founder of Conversation Research Institute Jason Falls said.

Falls said social media is this era's next frontier for job seekers and employers.

"As an individual, think about this: You can get on Twitter, Facebook, Instagram, other networks, and if the person who is hiring for that position has an account and is on there, you can start to interact with them and have conversations with them as if you're just a fellow citizen of level," Falls said.

WLKY's Eric King typed "Louisville jobs" into the Twitter search engine, and scores of companies currently hiring came up.

"Actually social media is a very big tool for Brown Forman, and we leverage it in as many ways as we can," Brown Forman's director of global talent acquisition, Arelis Correa said.

Brown Foreman has a Twitter page devoted to nothing but job recruitment and it's always monitored.

As a result, the company has been able to add some top talent to its workforce.

"It's been very successful. I just had a meeting with our Twitter rep, and she mentioned that we are outperforming our competitors," Correa said.

But using social media to land big opportunities comes with big commitment.

Most notable: make sure your social media footprint is respectable.

"The fascinating thing about social media is you can very easily go out and see not just how smart the person is, but do they have a following online that they can bring to the table for your company?" Falls said.

"As a whole, integrity is very important to us so anything one may do that goes against integrity self-respect of themselves or others, it is something that we're going to pay attention to. We just can't ignore it out to -- we may not seek the information, but if for some reason we find it or it comes from a channel, it is something we are going to unfortunately have to look at and consider," Correa said.

The experts said even if you're not using social media outlets to find jobs, employers may be looking at them when choosing the right candidate.

They suggest being responsible with what is posted because it could cost a big opportunity.

Author:  Joseph Pisani

Source:  http://www.wlky.com/

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