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When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, ...
In case you’re feeling out of the loop when it comes to all the fuss surrounding Instant Articles in recent weeks, let’s get you caught up. At its essence, Instant Articles is a distribution platform that allows publishers to distribute their content as native media within Facebook’s mobile ap...
Increased use of social media and online marketing techniques gives companies a chance to engage with their customers, and brands are quickly catching on to the practice of reputation marketing. The potential downside is that this kind of interaction means customers are also free to publish reviews,...
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – are banking on search. We all know Amazon is the undisputed king of ecommerce. From November 2014 to November 2015, the company raked in more than $71 billio...
Twenty-seven years ago, Tim Berners-Lee created the World Wide Web as a way for scientists to easily find information. It has since become the world's most powerful medium for knowledge, communications and commerce — but that doesn't mean Mr. Berners-Lee is happy with all of the consequences. &nb...
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company’s future development. The first, Google Assist...
IT security experts are developing a new method for detecting and fixing vulnerabilities in the applications run on different devices – regardless of the processor integrated in the respective device.   The number of devices connected to the Internet is continuously growing – including ho...
Unless you’ve specifically told it not to, Google remembers everything you’ve ever searched for—a fact that’s been useful for artists, Google’s bottom line, law enforcement investigations, among many other things. We’ve all searched for stuff we probably shouldn’t have from time to tim...
Since the dawn of technology, we’ve been afraid of technology eliminating our jobs. Look at the birth of the steam engine. When it was invented in the late 1700s, people believed its arrival signaled the end of manual labor and thousands of hardworking individuals would be out of jobs. [modulepla...
For the moment, at least, cyberterrorists have not harnessed the technology they would need to destroy Western civilization from a basement lab in some remote corner of the world.  
Although Director of National Intelligence James Clapper has said a “cyber-Armageddon...

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