If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines (and your users in the process). In this post, I’ll address a number of things you need to consider for your news website. First of all, if you have a construction business and ...
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any program. It can be the guiding light that consistently helps you build your audience and brand. That’s giving ...
  • Saturday, 21 May 2016 12:08
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Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, t...
Building effective links has become a struggle in the last few years, as Google continues to crack down on manipulative link practices, including web directories. Does this mean web directories are never a good idea? No, but there are a lot of precautions that need to be taken. For example, never ...
Contributor Christi Olson, search evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can reinvigorate your online m...
Seeing lots of spammy local listings on Google? It's not just you! Columnist Joy Hawkins notes some of the problems with Google's reinforcement of its Google My Business guidelines. Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive....
Google is constantly testing new search results interfaces. Here are some screen shots of their latest tests. Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main ...
Are you ready for Google assistant? Well, it’s not a device you can buy or an app you can purchase. Rather, it’s a platform unveiled today by Google CEO Sundar Pichai, a name given to putting Google’s smarts into anything. As Google puts it, the “next evolution” of Google Search. And yes, ...
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.     What started with Siri in 2010 is quickly leading to an age where consumers engage with the in...
What are CISO’s (Chief Information Security Officers) worrying about in 2016? According to the recent 2016 Security Pressures report from Trustwave, theft of information from a successful breach or cyber-attack ranks as the top worrying outcome for nearly two-thirds of respondents. With the Iden...

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