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Google Chrome used to clearly be the best browser, with its speed advantage and extension ecosystem, but that’s changing. We’re living in the golden age of web browsers, and users are spoiled when it comes to choice. After decades of criticism, Microsoft is replacing Internet Exp...
Take a few minutes to browse OnlineVideo.net and you’ll find countless articles providing tips and tricks on how to improve an online video strategy. By now, most marketers understand the importance of online video in a successful content strategy. Yet, many brands creating online videos probably ...
One of my main bandbox issues over my years of working with school libraries and technology has been internet filtering. I was lucky enough to work in a very forward-thinking school district in the short time between our going online and the passing of the Children’s Internet Protection Act (CIPA)...
When confronting a subject of study in this day and age, what are the ways you can sharpen the skills it takes to dig into it more deeply—to really learn? After reviewing thousands of tools and trends in the current learning space, I’ve found there are some basics to consider before you get goi...
Columnist and local search expert Joy Hawkins outlines some differences between two of Google's local/maps services, discussing which might come in handy based on your situation.   It always surprises me how many other professionals I meet and network within the Local SEO community who have l...
Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them. I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My Business to see...
  • Saturday, 23 April 2016 04:45
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Ads now appear in Local Finder results, plus ads display differently in Google Maps. Google has made changes this week to local search results and Google Maps that will impact retailers and service providers with physical locations.   Ads in Local Finder results Local SEO specialist&nb...
The interviewing process is often a daunting endeavor for job seekers. There can be immense pressure to perform well, and that pressure often leads to making mistakes that cost you the job. Make sure you don’t commit one of these seven deadly sins of interviewing, and you’ll find yourself in ri...
Thank you for joining me for the third segment of The Launching Pad’s Small Steps: Big Leaps series aimed at helping Americans from diverse professional backgrounds embark on successful entrepreneurial careers and thereby revive the U.S. economy. For more information on this series, check out my...
Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is s...

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