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Let’s start with the difference between a business partner and a co-founder. There are no real strict rules here but this is generally how I look at it. A co-founder implies that they started from the very beginning with you. Maybe you collectively came up with the idea. A business partner may be...
Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is s...
  • Thursday, 18 February 2016 03:22
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Marketing is always about what the consumer needs and wants to hear. If it’s not immediately relevant or interesting, then it’s just annoying. That’s why there’s such widespread use of ad-blocker browser extensions. According to PageFair, ad blockers were estimated to cost publishers nearly...
Warning: if you are going to argue a point about politics, medicine, animal care, or gun control, then you better take the time to make your argument legit.  Spending 10 seconds with Google and copy-pasting Wikipedia links doesn't cut it. The standard for an intelligent argument is  Legit...
If you mention the ‘deep web’ in polite company, chances are, if anyone’s familiar with it at all, they’ll have heard about the drugs, the hit men, and maybe even the grotesque rumors of living human dolls. But there are far more services available through the deep web that aren’t illegal ...
  By Marie Huntington, Demand Media A research business provides consulting services to people who desire to obtain data about specific topics. The research consultant gathers information from credible sources and provides an analysis of his findings. Research consultants can also interpret t...
A recent article on Forbes.com asked the question, Is traditional marketing still alive? As the article concludes, of course it is! But while the article argues that some forms of traditional marketing are still lucrative (like door hangers and junk mail), I’d argue that they...
  • Wednesday, 06 January 2016 07:18
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Boosting your online presence can be a lot of work. Tips like “blog three or four times a week” and “do extensive keyword research” aren’t exactly helpful if you don’t have the time. And while these tips are valid and need to be considered in a long-term strategy, there are a few th...
Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your customers along the way.   There's no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius...
You want your business to grow (more leads, more sales, more traffic) – and you realize SEO is a great strategy. Which means it’s time to hire an SEO firm right? Unfortunately, many companies don’t know the first thing about SEO, which leaves them open and vulnerable to being taken advantage o...

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