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If you have heard the term ‘RankBrain’ before, you will know that it is ‘the third most important ranking signal for Google’, as this tends to be the most commonly cited fact based on what we know (the facts as opposed to the opinion) about this Google update. You may also know there is some...
Building effective links has become a struggle in the last few years, as Google continues to crack down on manipulative link practices, including web directories. Does this mean web directories are never a good idea? No, but there are a lot of precautions that need to be taken. For example, never ...
Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had just finished up a comprehensive redesign of our company website. This effort took time, money, and the creative talents of several people who put their hearts and souls ...
Okay, so maybe that’s a little extreme – a murderer is likely either sitting in prison, or doing everything in his or her power to avoid being found. So, in a world where virtually everything can be found online, and once something’s posted it never really goes away, people rely on online repu...
On the last day of I/O, Google's ATAP division has finally given us some firm details on when it will release a very real Project Ara modular phone. A developer edition running Android with a 5.3-inch screen is shipping this fall, while a consumer version of the phone will be available some time in ...
Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, "like" buttons, and other plug-ins embedded on third-party site...
There is no doubt that the world of business advertising has changed dramatically over the past few years. Strong evidence exists that more and more money is being spent on advertising in the business-to-business media, that more and more companies are participating in business advertising, and that...
This rise in brand value meant Google overtook Apple – which saw its brand value fall 8% to $228m – while Microsoft remained in the third slot. Other additions to the top 10 were Facebook in fifth position ( up 44% to $103bn ) and Amazon in seventh ( up 59% to $100m ). Overall the tele...
Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories surveyed in Brand Key...
  Tan Sthanunathan, senior vice president, consumer and market insights at Unilever, recently spoke during the opening keynote of the MRS’s annual conference, Impact 2016, which took place in London on March 15 and 16. Taking a look at the “seismic changes” within the technology and digi...

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