The interviewing process is often a daunting endeavor for job seekers. There can be immense pressure to perform well, and that pressure often leads to making mistakes that cost you the job. Make sure you don’t commit one of these seven deadly sins of interviewing, and you’ll find yourself in ri...
Thank you for joining me for the third segment of The Launching Pad’s Small Steps: Big Leaps series aimed at helping Americans from diverse professional backgrounds embark on successful entrepreneurial careers and thereby revive the U.S. economy. For more information on this series, check out my...
Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is s...
Let’s start with the difference between a business partner and a co-founder. There are no real strict rules here but this is generally how I look at it. A co-founder implies that they started from the very beginning with you. Maybe you collectively came up with the idea. A business partner may be...
Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is s...
  • Thursday, 18 February 2016 13:22
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Marketing is always about what the consumer needs and wants to hear. If it’s not immediately relevant or interesting, then it’s just annoying. That’s why there’s such widespread use of ad-blocker browser extensions. According to PageFair, ad blockers were estimated to cost publishers nearly...
Warning: if you are going to argue a point about politics, medicine, animal care, or gun control, then you better take the time to make your argument legit.  Spending 10 seconds with Google and copy-pasting Wikipedia links doesn't cut it. The standard for an intelligent argument is  Legit...
If you mention the ‘deep web’ in polite company, chances are, if anyone’s familiar with it at all, they’ll have heard about the drugs, the hit men, and maybe even the grotesque rumors of living human dolls. But there are far more services available through the deep web that aren’t illegal ...
  By Marie Huntington, Demand Media A research business provides consulting services to people who desire to obtain data about specific topics. The research consultant gathers information from credible sources and provides an analysis of his findings. Research consultants can also interpret t...
A recent article on Forbes.com asked the question, Is traditional marketing still alive? As the article concludes, of course it is! But while the article argues that some forms of traditional marketing are still lucrative (like door hangers and junk mail), I’d argue that they...
  • Wednesday, 06 January 2016 17:18
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