The CIRS Certification Benefits

The certification offered by AIRS is a way to gain a level of expertise in finding, compiling and organizing information using the Internet for the research projects. One of the most significant challenges of performing Internet research today is that, there are numerous sources of information available online, and it can be difficult to find accurate information through the use of common Internet research tools and keywords alone.

Objectives of CIRS Certification

CIRS certification objective is to educate and train online researchers that now form a significantly large group of people involved in online research work. Ironically, while the Internet Research work has been going on for many years, an “Internet Research Specialist” is considered a fairly new occupation that has yet to make its way into formal libraries of new job description today. As a consequence of its newness, there is no structured curriculum on its education and training. AIRS is the first and only certification that meets this challenge by offering CIRS certification program – CIRS has thus far the most comprehensive curriculum and a well rounded subject matter that fulfils the industry requirements.

Learning Advantages of CIRS

If you become a CIRS you will be expected to intimately understand the search tools and learn various methods of building effective search queries when using, the Internet. You will develop a sense of how the Internet Laws are applied for the safe use of web content in your business. A CIRS professional will understand the expected industry ethical practices in gathering and using online content.

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CIRS Certification Benefits

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Professional Credibility

An undertaking by the CIRS qualified research specialists ties you to abide by the AIRS “Professional Code of Conduct” delivering a level of confidence to your employers and the clients alike. It shows that you want to uphold a professional excellence and take pride in delivering quality of work within the ethical norms expected by the industry.

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CIRS Certification Benefits

Salary and Income Consideration

Average incomes for freelance Internet researcher’s jobs in North Americas is $62,000. It can however vary greatly due to company, location, industry, experience and benefits. This salary was calculated using the average salary for all jobs with the term "internet research specialists" anywhere in the job listing according to This salary is without factoring in the professional credentials offered by AIRS.

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CIRS Certification Benefits


Factors Influencing Income Levels

  • Experience

    As in many other professions, a hands-on experience is a major factor that can increases a freelance Internet researcher's income. A more experienced researcher understands the market, the bidding process, knows the right pricing to quote – they have more client references and possess relevant knowledge to deliver projects on time when compared to career starter.  While there is no substitute for experience in the field, a solid education credentials and certification such as CIRS in the field may overcome such barrier.

  • Subject Knowledge

    Having a sound subject knowledge in your area of research is the key to finding more research work and to gain respect as a professional. Being a research specialist entails that you have the education background and the experience in the chosen field of research. This however, is not enough when you are expected to perform the actual research work. Finding the digitized information on the Internet requires specialized skills. A researcher should also have the ability to organize, interpret and present a meaningful report. Certain areas of concern that are ignored by “do-it-yourself” research exposes clients and the employers to the risks of legal implications, obligations and liabilities associated with using web content are only some of the issues which a CIRS learns in their course work.

  • Career Outlook

    The U.S. Bureau of Labor Statistics, or BLS, doesn't report job trend data for freelance Internet researchers, but they do for market research analysts, a closely-related career. The BLS reports that jobs for market research analysts will increase 41 percent over the next decade, which is nearly three times the growth rate of the average occupation. Businesses often rely on Internet researchers to make savvy business decisions and execute marketing strategies.

  • Industry Certification

    In recent years, there has been a growing demand of Internet research specialists. This is due to the digital information overload, where more information is getting digitized every single minute than can be accessed or indexed as web pages. No matter which profession you are in to most informed decision you make involves some sort of research and a quick one. But, to think that one can get the right information by throwing some keywords to search engine is not the solution. Performing Internet research is a science and also an art; especially, when it come to keywords selection, using short codes, notations, symbols and methodologies of searching the web. Having a formal certification like CIRS will ensure that you have sufficient knowledge and a credibility to gain confidence from employers and the clients.

Career Advise

  • To further develop your career, you may wish to consider specializing in doing research in a specific subject area or areas. You may wish to begin with a subject with which you already have a great deal of familiarity. For example, you may wish to offer your services in researching topics that you studied in school or that you have dealt with on a regular basis in your employment or as part of a hobby or long-term interest. The stronger your vocabulary in a subject area, the better your research will be.
  • Many companies and individuals rely on research to effectively do business or make important decisions. In some cases, companies and individuals may hire an Internet researcher to do their research for them.
  • One of the most significant challenges of performing this kind of research is that there are numerous sources of information available online, and it can be difficult to target accurate information through the use of common Internet research tools. If you become a CIRS® you will be expected to evaluate these tools and learn how to use them to efficiently seek out the information that your clients or employer needs.
  • With the exception of librarians there is no other focused group of researchers that can claim to have formal knowledge of the subject. An Internet researcher is typically expected to demonstrate that he can find accurate information, on time and in a useful format using internet.
  • While there is no specific licensure required to do this type of work, many people take classes in finding reference sources, database research, data mining, web analytics and research marketing intelligence etc. These may be of use in developing professional competencies and marketing themselves to potential employers and clients. You may also find that taking courses provided by vendors of proprietary databases and research tools to be very helpful.
  • Several colleges and universities offer degrees and certificate programs in library science or competitive intelligence that may provide you with training in using Internet-based resources. Holding an educational credential in such a program may also make it easier for you to become an Internet researcher, given that employers or prospective clients may perceive you to have greater expertise than self-taught researchers.
  • If going back to school is not an option for you, you may still want to look into short-term training programs. For example, you may want to take a continuing education course in Internet research skills such as AIRS CIRS®.

Who can use a CIRS Certification?

Generally, researchers are categorized based on the type of research they do and the services offered by them. Examples:

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Senior Business Executives
Financial Advisors
Business Consultants
Retailers and Wholesalers
Insurance Companies
Public Companies
Investors, Shareholders
Private Companies SMB to Large Size Corporations


Lawyers, Accountants
Financial Analysts
Mortgage Brokers
Insurance House's
Business Development Advisors
Private Investigators
The Government
Semi-Government Institutions
Law Enforcement Agencies and
Military Personnel's

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Marketing, Advertisement and Sales
Marketing Researchers
Clinical Researchers
Legal Researchers
Patent, Copyrights and
Intellectual Property
Company Trends and Business Intelligence
Market Researchers
Financial Market and Stock Researchers

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Individuals between Jobs
Independent Researchers
Web Researchers
Research Hobbyists
Stay at Home Mothers
People with Limited Mobility


More Benefits of CIRS Certified

  • High Level Professional Recognition and Members Forum Participation

    Become a CIRS® Certified and gain professional recognition necessary to demonstrate your excellence in field. This is further proof of your commitment for professional development in making a real difference to those who work with you.

  • Preferred Business & Job Opportunity

    AIRS maintains a database of prospective jobs, employers and invites outside opportunities to hire through AIRS. Members get free access and assistances. CIRS Certified has a preferred change to get a better job and business opportunity through AIRS.

  • Opportunity of Joining AIRS Board & Committees

    CIRS Certified are recognized by the AIRS Board as Competent Online Researchers and Values their ability to contribute in betterment and success of the association's goals and objectives. The board will allow the CIRS Certified to apply for both voluntary and/or paid position with AIRS to join as part of the board and/or sit on its committee by invitation only.

  • Discounted Price on Events, seminars, Conferences & Webinars

    CIRS Certified will have the advantage to attend Events, Seminars, conferences and Webinars at 25% reduce price.

  • Continued Professional Education (CPE)

    Being a CIRS® Certified puts an extraordinary responsibility to maintain professional recognition through continuously acquiring knowledge of dynamically changing industry and with it the duty to keep up to date on evolving changes in methods, internet laws and business needs of AIRS certified professionals. Continued Professional Education (CPE) is an examination that needs to be taken free every 24 months to keep the AIRS CIRS licensing up to date and with it your knowledge of the subject.

  • High Level Professional Recognition and Members Forum Participation

    AIRS Members can use "AIRS Logo" to be recognized as a mark of professional Affiliation with AIRS.

Even More Advantages

  • Members Forum Participation
  • Knowledge Share & Information Contribution Program
  • Free Newsletter Subscription
  • Suggestion in AIRS Board, Committes, Discussions and Other Professional Matters