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Barbara Larson

Barbara Larson

I have 13 years of experience leading corporate marketing and internal communications for multi million-dollar companies across diverse industries. Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
27
Sep

Eureka! Your own search engine has landed!

Posted by on in Search Engines
Wouldn't it be cool if you could easily build a search engine on your blog or website tailored to the topics and areas you know and love the most? You're not alone if you'd like that -- we've heard from partners... Continue reading
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18
May

A Whole Day’s Search Resolved in Minutes

Posted by on in Deep Web
Customer stories are the lifelines of Deep Web Technologies. We revel in hearing how an unassuming researcher shortened their workday and redirected their energy toward other tasks. Or how a Nursing Instructor had allotted an hour for an article search and... Continue reading
Hits: 558
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1
14
Feb

Five Reasons Why Market Research Matters (and Five Tips for Using It)

Posted by on in Market Research
All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do "internal" research, and lose... Continue reading
Hits: 1692
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