Blogs

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Archives
    Archives Contains a list of blog posts that were created previously.
  • Login
    Login Login form
18
Jun

Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more

Posted by on in Search Engines
  • Hits: 451

The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.

 

Google has started testing product filter buttons for product listing ads in the search results, including a special “In Store” filter for Local Inventory Ads.

 

Merkle RKG spotted the test, saying the filter buttons appear to show up when superlatives like “best” or “top” or other qualifying adjectives are not used in the query.

 

The screen shot the Merkle RKG team captured below for “keurig coffee makers” features filter buttons for In Store, Top Rated and Up to $130. After clicking on a filter, the resulting Shopping page features products that meet the filter requirements. The buttons have the potential to draw more visitors to Google Shopping pages, giving more advertisers an opportunity to be found.

 

google shopping filter buttons

 

 

 

The In Store filter is particularly interesting as a way for consumers to be able to quickly see stores nearby that carry the product. The Best Buy ad in the screen shot above is an example of a Local Inventory Ad, showing the product is available for pickup in a Best Buy store located 7.3 miles from the user) in one place. These are becoming increasingly important for brick-and-mortar retailers.

 

Merkle RKG has seen mobile conversions for ads with in-store pickup selected rising significantly since mid-May. One advertiser has seen in-store pickup orders triple in the past month.

 

Source:  http://searchengineland.com/google-testing-filter-buttons-shopping-ads-filter-local-availability-top-rated-251536

 

 

Rate this blog entry:
0

Comments

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media

Book Your Seat for Webinar GET FREE REGISTRATION FOR MEMBERS ONLY      Register Now