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It is time to get your business on Google

Posted by on in Business Research
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President and CEO of the Chautauqua County Chamber of Commerce & Executive Director of the Manufacturers Association of the Southern Tier

Google is no longer just a search engine, it’s a business strategy; or it should be. During a recent workshop, the Chautauqua County Chamber of Commerce demonstrated a variety of social media platforms, with a focus on Google My Business. We are strongly encouraging all local businesses to claim their Google My Business space. If you Google search your business name and the text to the right of the page says “claim this business” that means you have not yet claimed your Google search space. It is absolutely free and in order to make sure your business information is accurate in a Google search, you must claim that space. Click the link that says “claim this business” and follow the directions.

Why is this important? For about 2-trillion reasons! That’s how many Google searches are done annually. Over 100-billion Google searches occur each month, and the Google market share for US searches is 75%, depending on which study you look at. In addition, more than half of all Google searches are done on mobile devices. Google is how your business gets found online.

If your business is a member of the Chautauqua County Chamber of Commerce, we are already helping to boost your Google search. Google mapping is embedded in the Chamber’s online business directory listings, so anyone searching for your business on our site can already easily find your location. In addition, each Chamber membership provides an extra “hit” in online searches, since the business name is embedded in that search. That gives Chamber members a boost in search engine optimization. The Chamber’s website is also mobile friendly, so it’s easy to search for local businesses directly from your phone.

Once you have claimed your Google search space (again, it’s free!) you’ll be able to note your business hours, add photos to help attract searchers to your business, and keep your information easily updated online. You don’t have to babysit your Google presence constantly, but you should check it periodically to find out if comments have been left about your business.

In an area such as Chautauqua County where tourism is big business, you’ll want to be sure that your store or restaurant or other service industry is easily located. Getting on Google will ensure that you are appropriately represented and that customers can easily find you. Even if you already have other social media feeds such as Facebook, Twitter, or Instagram, we strongly recommend a Google presence. Hundreds, if not millions, of potential customers await you.

Chamber Gift Check Program now free for member participation

If you are a Chamber member business in a retail, restaurant, or service industry, you are now eligible to accept Shop-Tauqua Chamber Gift Checks absolutely free of charge. In the past we had to charge an annual administrative fee for all member businesses participating. Now, thanks to a major sponsorship from the County of Chautauqua Industrial Development Agency, we are able to offer this program free of charge to our members and provide an even greater return on your Chamber investment. Accepting Shop-Tauqua Chamber Gift Checks is simple; they are just deposited with your daily receipts like any other check. If your business is not currently participating and you would like to get involved, please contact the Chamber for more information at 484-1101 or 366-6200.

Chamber Networking Event sold out

The Chamber’s popular annual Experience Chautauqua Networking Event at Southern Tier Brewing Company is sold out for November 15. Because this is an indoor event, space is limited and we have reached our registration capacity. We sincerely apologize, but we will not be able to take walk-in guests for this event. If you are registered and find that you cannot attend after all, please let us know since we do have a waiting list. This networking event is sponsored by Affinity One Federal Credit Union, Anderson Cleaners, Buffamante Whipple Buttafaro, Circulatory Centers, KeyBank, M & T Bank, OBSERVER, The Post-Journal, Star Media Group, and WJTN/WWSE/WKSN/WHUG/WQFX.

Save the date: The Chamber Annual Meeting is December 9

The Chautauqua County Chamber of Commerce will hold its Annual Meeting on Friday, Dec. 9, at Shorewood Country Club in Dunkirk. This event will include the election of board members and officers for the coming year and the presentation of the Pam Lydic Coalition Builder Award. Formal invitations for the Chamber Annual Meeting will be mailed to all Chamber member businesses in the weeks ahead. The 2016 Chamber Annual Meeting is sponsored by E. E. Austin & Son, Inc., Fredonia College Foundation, Jamestown Mattress Company, M&T Bank, OBSERVER, The Post-Journal, Star Media Group, and Univera Healthcare Southern Tier. For now, we invite you to save the date, December 9, and to watch for additional information as we unveil further details about the event soon.

Jamestown DRI Workshop Monday, November 7

The first in a series of public workshops will be held Monday, November 7, on the Downtown Revitalization Initiative in Jamestown. The city was selected as part of a competitive process by New York State to receive $10 million in state funding to revitalize its downtown and generate new opportunities for long-term growth and prosperity. As part of this process, a Local Planning Committee (LPC) composed of government leaders, local businesses, and community representatives is working with a consultant team to develop a Strategic Investment Plan to prioritize economic development projects that will receive funds. This session will be held from 5:30-7:30pm at the Willow Bay Crown Theater, 21 East 3rd Street. The meeting will review the DRI planning process and engage residents and businesses in a discussion about key goals for downtown revitalization and potential actions. All are welcome to attend.

Source : observertoday

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