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Posted by on in Internet Search
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US — Mobile survey approaches are now used by 74% of research companies and online communities by 61%, according to the Greenbook Industry Trends ( Grit ) report for Q1-Q2 2016.


An additional 17% of companies said they were considering mobile surveys, and 22% online communities. This brings the two approaches into the 'mainstream' bracket, according to the latest version of the report, based on 2,144 interviews ( 78% research provider or supplier; 22% research buyer or client ).


The next most used/ considered methodologies were social media analytics ( 48% used; 28% considered ), text analytics ( 45%; 27% ) and mobile qualitative ( 44%; 27% ).


The report also revealed the extent to which automation has been adopted across research: charting and infographics is currently used or under consideration as an automated process for 72% of suppliers and 66% of buyers, while for text analysis this figure is 67% for suppliers and 61% for buyers. Survey data analysis has similar levels of automation ( 66% suppliers; 60% buyers ), while automated social media analysis is more favoured by buyers ( 70%, compared with suppliers' 62% ).


The most in-demand training topics for researchers have been highlighted as 'finding the story in the data' ( 38% ) and data visualisation skills ( 33% ). Broader training requirements are 'aligning business needs to research methods' ( 33% ) and 'introduction to emerging technologies and methods' ( 32% ).


Source:  https://www.research-live.com/article/news/mobile-surveys-and-online-communities-hit-mainstream-adoption-says-grit-report/id/5007742


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