Blogs

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Archives
    Archives Contains a list of blog posts that were created previously.
  • Login
    Login Login form
09
Jun

MOBILE SURVEYS AND ONLINE COMMUNITIES HIT 'MAINSTREAM' ADOPTION, SAYS GRIT REPORT

Posted by on in Internet Search
  • Hits: 380

US — Mobile survey approaches are now used by 74% of research companies and online communities by 61%, according to the Greenbook Industry Trends ( Grit ) report for Q1-Q2 2016.

 

An additional 17% of companies said they were considering mobile surveys, and 22% online communities. This brings the two approaches into the 'mainstream' bracket, according to the latest version of the report, based on 2,144 interviews ( 78% research provider or supplier; 22% research buyer or client ).

 

The next most used/ considered methodologies were social media analytics ( 48% used; 28% considered ), text analytics ( 45%; 27% ) and mobile qualitative ( 44%; 27% ).

 

The report also revealed the extent to which automation has been adopted across research: charting and infographics is currently used or under consideration as an automated process for 72% of suppliers and 66% of buyers, while for text analysis this figure is 67% for suppliers and 61% for buyers. Survey data analysis has similar levels of automation ( 66% suppliers; 60% buyers ), while automated social media analysis is more favoured by buyers ( 70%, compared with suppliers' 62% ).

 

The most in-demand training topics for researchers have been highlighted as 'finding the story in the data' ( 38% ) and data visualisation skills ( 33% ). Broader training requirements are 'aligning business needs to research methods' ( 33% ) and 'introduction to emerging technologies and methods' ( 32% ).

 

Source:  https://www.research-live.com/article/news/mobile-surveys-and-online-communities-hit-mainstream-adoption-says-grit-report/id/5007742

 

Rate this blog entry:
0

Comments

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.
Please wait

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Newsletter Subscription

Receive Great tips via email, enter your email to Subscribe.
Please wait

Follow Us on Social Media

Book Your Seat for Webinar GET FREE REGISTRATION FOR MEMBERS ONLY      Register Now