• Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Archives
    Archives Contains a list of blog posts that were created previously.
  • Login
    Login Login form

New survey says Google Maps favored by nearly 70 percent of iPhone users

Posted by on in Search Engines
  • Hits: 615

The survey data seem to contradict statements made by Apple and others about Apple Maps' dominance on the iPhone.


Earlier this week at Apple’s WWDC, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers. A year ago at the same event, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone.


Apple Maps’ ascendancy over Google Maps on the iPhone was also confirmed by others at that time. Reportedly, there are more than five billion searches or “requests” on Apple Maps each week. I haven’t seen an updated figure.


Seeming to directly contradict all of that, a new survey of just over 2,000 US adults from Fluent argues that Google Maps is the favorite mapping app for both Android and iPhone users. Google Maps is the favorite for nearly 70 percent of respondents, and Apple Maps gets the nod from only 13 percent of iPhone users.


Fluent survey apple maps




How do we reconcile the survey findings above with the data Apple and others released about its mapping app being the dominant one for iPhone users? There are three possible explanations:


The survey data are flawed and don’t represent the market.
Since last year, Google has regained its audience on the iPhone.
Apple Maps dominates because it’s the default mapping app.

There’s a difference between expressed opinions and behavior, and the explanation is probably a mix of these variables. But it’s striking to see the significant preference gap between Google Maps and Apple Maps in this survey data.


As an aside, Apple should create a Maps app for Android users.


Source:  http://searchengineland.com/new-survey-says-google-maps-favored-nearly-70-percent-iphone-users-251955



Rate this blog entry:


airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media