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Online Business Directory are Still Beneficial for Start-ups?

Posted by on in Internet Research
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Online business directory for start-ups

Start-ups are becoming more relevant to the current world. With a few of the start-ups attracting huge investments, every developer is now on the run to make the next big thing in this field. This has resulted in the introduction of a number of new start-ups. That is to say, the competition in this sector is really stiff. Therefore, if your idea can’t sell in due time, you are in for a downfall.

Fortunately, the online platform also comes with its own merits. Business owners now have the opportunity to use online business directories as a part of their effort to build their online presence. In this article, we are going to discuss the importance of online business directory for start-ups.

Importance of business directory for start-ups

Some of the benefits business directory offer to start-ups include;

  1. Exposure

Any marketing strategy requires exposure. As you begin to grow your small businesses' online presence, you will need to grow your exposure so that you can reach your audience. Aviva web directory offers online exposure of your website hence increasing your audience. If the customers don’t get the chance to view your website over the internet, then there is a high probability they won’t buy your products or services.

Additionally, online visitors still use directories to retrieve some of the online websites that offer the best quality products. This opens up a number of possibilities since there is a huge number of potential buyers. These visitors are always searching for a given product or service which might actually be something you can offer. You can take this opportunity to market your start-ups and watch as your customer base grows.

  1. Increase in your traffic

As we have stated earlier, business directories are used by most visitors to search for the relevant websites they can use. You can take this opportunity to increase the traffic at your domain by adding your website a reputable the business directory, this will in turn result to an increase of potential viewers. Additionally, the business directories also offer Google and You-tube exposure hence you can be sure you are about to go big. On botw.org, one of the best directories, you can easily get a one-year plan for as low as $149.95 per annum.

  1. Advertising at an affordable price.

Well, as you have figured out by now, you will obviously need an advertising strategy that is effective and will give you good results. That is why you can easily use a business directory which I must admit is a fairly affordable method of advertising.

For a low price, you will get your business known to your customers by the use of online business directories, for instance, Alive Directory. Some online directories might actually allow you to add your website for free while others you will have to pay for such services. Take a plan that you can comfortably use without having to strain so much. All in all, you will get your business out there for a far less price as compared to advertising on that big billboard you always admire or that favorite TV station.

  1. Professionalism

If you want to look like a professional in your start-up, this is actually the best way to do it. That professional appearance will increase your status in the eyes of your customers hence increase your audience. Through business directories, you will be able to achieve that level of professionalism you require. Whenever a customer finds your start-up listed in an online business directory, they see the legitimacy of your business compared to searching your business on a major search engine like google. Sometimes it is difficult to differentiate between legit and fraud information platforms on such major engines but through business directories, you can.

  1. SEO benefits

Most of the online based business directories offer quite a number of search engine optimization packages to their users. To start with, the business directory will offer your platform with inbound links. This means that, whenever a customer sees the link to your website on the online business directory, they will have the chance to click on it and be instantly redirected to your website.

This will, in turn, increase your traffic hence more audience. Additionally, this will be a great way to improve your SEO and Domain Authority. Moreover, you will also get a higher SERP (Search Engine Result Page) rank hence increase in your audience.

  1. Increased Revenue

With the increase in your audience, your start-up will be able to generate revenue in no time. You just need to play your part and deliver the goods or services you promise to your customer base. Make sure if you have a rating, your customers after they are satisfied with your services, they review and give recommendations to the platform. Most customers are usually reluctant hence they need a bit of a push.

  1. Increased customer interaction and brand recognition

Through a business directory, your customers will be able to locate your start-up with more precision hence they will remember and memorize your brand. This is because most of the online business directories try to filter out any irrelevant web pages hence leaving your website as the only legit authoritative business. A good example in this regard is JasmineDirectory.com. Among the informative and educational resources they list manually, a business owner may suggest his business and add its physical address and contact information as well as a more detailed description.

So, being listed in a given online business directory will help you maintain a more effective presence in the online community hence more audience. Additionally, you can also list your website on different online business directories, therefore, the customer base will increase. 


I hope with the above descriptions; you now have a better understanding of the importance of business directory for your startup. Additionally, online business directories have also proven to be an effective way to target your potential audience directly. This is because, through online business directories, customers are able to find what they want easily.

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