Industry News

  • Creative ways to boost employee morale

    Sep 24, 2017 | 03:00 am

    Creative ways to boost employee morale Employee happiness is one of the biggest things every company should focus on. Considering that a happy team is a productive one, as well as the fact that people are the most important aspect of any firm, it makes no sense why more businesses don’t try and capitalize on such a crucial element. While I can understand that sometimes things get hectic and the morale of a team might not be at the forefront in every single episode, it is something to consider as a top priority. This will improve everything from retention to word of mouth. And believe it…[…]

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  • How marketers can capitalize on ICOs

    Sep 24, 2017 | 02:27 am

    How marketers can capitalize on ICOs Whenever a new industry sector starts gaining momentum, savvy entrepreneurs and marketers can usually get involved on the ground floor and turn a profit. However, they need to get in early before that sector gets oversaturated and they miss the opportunity. So here’s a tip: now is the time for marketers to get involved in ICOs. The reasoning behind this is pretty simple – at this point, ICOs are doing pretty basic marketing in the form of social media posts and white papers to spread awareness. Marketers are especially poised with the knowledge and expertise to take these strategies to…[…]

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  • 5 mobile UI and UX strategies your users hate

    Sep 23, 2017 | 21:30 pm

    5 mobile UI and UX strategies your users hate Hate is a strong word, but it’s more than appropriate when it comes to these mobile UI and UX strategies. With over 50 percent of website traffic now originating from mobile, businesses need to try harder when it comes to converting smartphone users who have a much lower conversion rate. Remember that some of these strategies are bothersome even on a desktop browser, but can often be detrimental to mobile users. 1. Intrusive pop-ups and interstitials Ethan Zuckerman claims to have written the code that gave rise to pop-up ads while working at Tripod.com in the 90s. He has since apologised…[…]

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  • Why designers should learn to code — or at least consider it

    Sep 23, 2017 | 14:30 pm

    Why designers should learn to code — or at least consider it It’s an old question: should designers code? And it gets a lot of people riled up whenever brought up in a conversation. So, why are we still talking about it? Well, there’s a few reasons as to why, but it’s mostly because of the reality that, now more than ever, companies are searching for designers that understand HTML, CSS and JavaScript. Hold on.. so does that mean I need to learn coding now too, on top of my design qualifications? Not exactly, but there’s definitely some good reasons for why you should at least consider it. Understand the limitations Not just…[…]

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  • If you want to know the secret to selling on Amazon, it’s right here — and it’s $15

    Sep 23, 2017 | 14:00 pm

    If you want to know the secret to selling on Amazon, it’s right here — and it’s $15 If you’re looking to get into the retail game yourself, there’s plenty of money to be made by hanging your shingle on an Amazon Marketplace virtual storefront. You can find out how to make those dollars without all the growing pain mistakes with the Sell on Amazon: Simple and Effective Strategies course, on sale right now for only $15 (80 percent off) from TNW Deals.

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  • Companies need to stop AI-washing their products

    Sep 23, 2017 | 10:30 am

    Companies need to stop AI-washing their products As I think about the parallels between Artificial Intelligence (AI) and technologies that have had an impact on their marketplaces, I often come back to the analogy of hybrid and electric cars. People who buy those cars may have a basic understanding of how the technologies work, but most tend to focus on the benefits that come with an investment in the technology, notably spending less on gas while also helping to save the environment. For today’s consumers, it’s not necessarily the technology itself that’s most important but rather the impact that the technology has on the lives of their…[…]

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  • China: all your WeChat data are belong to us!

    Sep 22, 2017 | 21:53 pm

    China: all your WeChat data are belong to us! Surprise, surprise: it has been confirmed that WeChat gives your personal data to the Chinese government. The company recently updated its privacy statement declaring: “We may be required to retain, preserve or disclose your Personal Information for a longer period of time: in order to comply with a court order, subpoena or other legal process; in response to a request by a government authority, law enforcement agency or similar body (whether situated in your jurisdiction or elsewhere); where we believe it is reasonably necessary to comply with applicable laws or regulations; or in order to enforce the WeChat Terms of Service or…[…]

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  • How to do influencer marketing right on Instagram

    Sep 22, 2017 | 21:49 pm

    How to do influencer marketing right on Instagram The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are “real” and here to stay from the fads that will wear off quickly. One direction that seems to becoming a more and more permanent pillar in the marketing world is the power of influencer marketing. If you are not familiar, influencer marketing, according to TapInfluence, is a type of marketing that focuses on using key leaders to drive your brand’s message to the…[…]

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  • Before you celebrate Uber losing its London license, think of the drivers

    Sep 22, 2017 | 21:36 pm

    Before you celebrate Uber losing its London license, think of the drivers One of the worst things you can do to someone is make them question their employment status. Getting fired sucks, but there’s an unmistakable sense of finality about it. You know it’s the end of the road, allowing you to be proactive and move on with your life. When you don’t know if you’re about to lose your income or not, you can’t plan for the future. It’s like a type of paralysis that means you can’t think beyond a few weeks. Anxiety sets in. It sucks. I know; I’ve been there. For better or for worse, that’s what Transport…[…]

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  • Node CEO is the epitome of Silicon Valley’s ambition and talent

    Sep 22, 2017 | 20:40 pm

    Node CEO is the epitome of Silicon Valley’s ambition and talent Falon Fatemi is the definition of a “people person,” at 19, working for Google, she was a match-maker for business partnerships. By her mid-twenties she was working alongside investor Mark Cuban to create her own company. Today she is bottling serendipity, or more accurately: her company created an AI that tries to put people together as skillfully as she does. The AI is pretty good, but it’s no Falon Fatemi. It might be cliche` but after interviewing her a couple of times, it’s obvious to me that she’s the kind of person who doesn’t see problems, she sees opportunities. As…[…]

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  • SearchCap: Improving link equity distribution, recent Google My Business updates & more

    Sep 22, 2017 | 20:00 pm

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  • 3 ways to improve link equity distribution and capture missed opportunities

    Sep 22, 2017 | 14:35 pm

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  • Google is making strides with Google My Business 

    Sep 22, 2017 | 14:21 pm

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  • Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer

    Sep 22, 2017 | 13:05 pm

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  • SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates

    Sep 21, 2017 | 20:00 pm

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  • 3 AdWords extensions now eligible for call-only ads

    Sep 21, 2017 | 18:21 pm

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  • 3 behavioral stats for retailers to supercharge your holiday strategy

    Sep 21, 2017 | 18:14 pm

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  • SEO 101: Which URL versions to add to Google Search Console

    Sep 21, 2017 | 15:02 pm

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  • How long does it take to deindex low-quality or thin content published by accident? [case study]

    Sep 21, 2017 | 14:00 pm

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  • Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30

    Sep 21, 2017 | 12:46 pm

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