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Industry News

  • It’s time to shark up y’all

    May 26, 2020 | 12:36 pm

    It’s time to shark up y’all Coronavirus in Context is a weekly newsletter where we bring you facts that matter about the COVID-19 pandemic and the technology trying to stop its spread. You can subscribe here. Hola Earthlings, A few months back, when our beards were shorter and our fuses were longer, we collectively took solace in Netflix‘s “Tiger King” and Nintendo’s Animal Crossings: New Horizons. Remember that? Those were simpler times. We identified with the tigers in their cages – not only were they locked up, but somehow the damn tigers ended up being extras in a show with the word “Tiger” in its name. It seemed weird at…[…]

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  • Here’s how many cyclists it takes to charge a Tesla as fast as a Supercharger

    May 26, 2020 | 11:10 am

    Here’s how many cyclists it takes to charge a Tesla as fast as a Supercharger How many cyclists does it take to charge a Tesla? No, this isn’t the start to a bad joke, it’s a legitimate question. It’s also one that Finnish record breaker show Ennätystehdas (or The Record Factory) managed to answer. Whether you actually should charge your Tesla using captive cyclists is another question entirely, though. [Read: Engineer finds Tesla Model 3 is secretly equipped with hardware for powering homes] Given how little power the average cyclist generates compared to cars and how big Tesla batteries are, it should come as no surprise that you’d need a hell of a lot of…[…]

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  • A look at the $17 billion stock portfolio of the Bill and Melinda Gates Foundation

    May 26, 2020 | 10:43 am

    A look at the $17 billion stock portfolio of the Bill and Melinda Gates Foundation As the world watched the coronavirus (COVID-19) threat spread across the world, the Bill and Melinda Gates Foundation was making big Wall Street bets — pouring hundreds of millions of dollars into US tech giants like Apple, Twitter, and Amazon. Gates‘ fund also built fresh positions in Google’s Alphabet and China’s ecommerce darling Alibaba, worth $107 million and $100 million respectively. [Read: US tech execs have dumped $3.6 billion in company stock this month] Hard Fork built the graphic below to visualise the stock market calls made by the Gates Foundation in the first three months of 2020. It shows you the weighting of…[…]

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  • Qatar’s COVID-19 tracker could’ve exposed the data of over 1M users

    May 26, 2020 | 09:36 am

    Qatar’s COVID-19 tracker could’ve exposed the data of over 1M users Who woulda thunk it? It turns out Qatar’s coronavirus contact tracing app, which the country made compulsory to install for residents last week, has glaring security holes. Amnesty‘s Security Labs found a critical vulnerability in the software — dubbed Ehteraz — which would have allowed attackers to obtain tons of highly sensitive personal information, including the name, national ID, health status, and location data of more than 1 million users. Fortunately, the issue has since been patched after Amnesty informed the Qatari government of the potential threat on May 21. The authorities responded promptly, releasing a fix on May 22. “While…[…]

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  • Chinese city’s health-tracking surveillance tech set to outlast the pandemic

    May 26, 2020 | 08:44 am

    Chinese city’s health-tracking surveillance tech set to outlast the pandemic A Chinese city plans to turn its contact-tracing app into a permanent health tracker, deepening fears that surveillance tech introduced to fight COVID-19 will outlast the pandemic. Authorities in the eastern city of Hangzhou have proposed combining medical records, physical exam results, and data on lifestyle choices to create a healthcare score for citizens. Officials said the system would be a “firewall to enhance people’s health and immunity,” the Guardian reports. They aim to launch the app by the end of next month. Each of the city’s 10 million residents would be given a colored health badge based on a collation of this data, and a…[…]

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  • India open-sources its coronavirus tracker after privacy concerns

    May 26, 2020 | 08:39 am

    India open-sources its coronavirus tracker after privacy concerns Nearly two months after its launch and several privacy-related concerns, India has finally open-sourced its coronavirus tracking app, Aarogya Setu. The makers of the app today released the source code of the Android version; the source code of the iOS version will be released in the coming weeks. The government also opened up a bug country program with rewards up to ₹100,000 ($1,325) for finding bugs in the app. The app was originally launched in April on Android and iOS to keep a check on the the spread of coronavirus. To ensure that its effective, the government made it mandatory for private…[…]

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  • What’s the right messaging when customers are divided about reopening? [Video]

    May 26, 2020 | 08:17 am

    And, what to do when there’s no easy way to appeal to everyone.Please visit Search Engine Land for the full article.

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  • Future AirPods might jam light sensors into your ears because… health

    May 26, 2020 | 08:04 am

    Future AirPods might jam light sensors into your ears because… health That’s right, Apple might be putting ambient light sensors into future pairs of its earbuds. The reason? So they can be used as part of a health monitoring system. This comes from a (paywalled) Digitimes report that states Apple is expected to “incorporate ambient light sensors (ALS) in next-generation ‌AirPods‌ devices in the coming [one to two] years.” Now, the report in question doesn’t specify exactly why Apple would put ambient light sensors in future AirPods, but the common consensus (and something suggested by this other Digitimes piece) is that it’ll have health or biometric tracking features. With the Apple Watch, the…[…]

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  • 5 cognitive biases in data science — and how to avoid them

    May 26, 2020 | 07:50 am

    5 cognitive biases in data science — and how to avoid them Recently, I was reading Rolf Dobell’’s The Art of Thinking Clearly, which made me think about cognitive biases in a way I never had before. I realized how deeply seated some cognitive biases are. In fact, we often don’t even consciously realize when our thinking is being affected by one. For data scientists, these biases can really change the way we work with data and make our day-to-day decisions, and generally not for the better. Data science is, despite the seeming objectivity of all the facts we work with, surprisingly subjective in its processes. As data scientists, our job is to make sense…[…]

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  • Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

    May 26, 2020 | 06:55 am

    Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Please visit Search Engine Land for the full article.

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  • Xiaomi’s wireless Redmi Earbuds S are dirt-cheap at just $23 — and that’s about it

    May 26, 2020 | 06:38 am

    Xiaomi’s wireless Redmi Earbuds S are dirt-cheap at just $23 — and that’s about it Xiaomi’s Redmi sub-brand is synonymous with affordable hardware — primarily smartphones. Today, Redmi launched its first audio product, the Redmi Earbuds S, at ₹1,799 ($23). While these truly wireless buds aren’t a carbon copy of the Airpods,they do have a few drawbacks (which should be expected at this price point). I’ve been using the Earbuds S buds for a few days, and if you aren’t hell-bent on saving a few bucks on truly wireless buds, you should look for alternatives. Let me tell you why. Features and function The Redmi Earbuds S ships with a compact plastic case with a matte finish.…[…]

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  • Chrome is testing dark mode for Google Search

    May 26, 2020 | 06:31 am

    Chrome is testing dark mode for Google Search You might soon be able to rummage through the internet… but in dark mode. The Big G is testing a dark theme for Google Search on Chrome. For now, the feature is solely available in Google’s experimental versions of the browser, Chrome Canary and Chrome Dev, as Google9ot5 has spotted. From the looks of it, though, the feature is still in early development — and it doesn’t always work as intended. It’s also limited to mobile only for the time being. Those who want to give searching the web in dark mode can try either of these two approaches: First method: Download Chrome…[…]

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  • Blogging for Shopify: A unique SEO approach

    May 26, 2020 | 06:05 am

    Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.Please visit Search Engine Land for the full article.

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  • Facebook Shops: Up next on Live with Search Engine Land

    May 25, 2020 | 15:48 pm

    Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that.Please visit Search Engine Land for the full article.

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  • Replay: Experts discuss Google Shopping on Live with Search Engine Land

    May 24, 2020 | 09:34 am

    We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more. Please visit Search Engine Land for the full article.

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  • Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

    May 22, 2020 | 12:13 pm

    SMBs spend billions annually on digital advertising and marketing services. Please visit Search Engine Land for the full article.

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  • Marketing during COVID means ongoing experimentation [Video]

    May 22, 2020 | 08:27 am

    Why you should continue to test and adjust messaging as customer needs and behaviors shift. Please visit Search Engine Land for the full article.

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  • Call Analytics tools in the spotlight: Marketing’s unsung heroes

    May 22, 2020 | 06:55 am

    The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights.Please visit Search Engine Land for the full article.

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  • How to measure content KPIs during COVID [Video]

    May 21, 2020 | 07:23 am

    The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront.Please visit Search Engine Land for the full article.

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  • Shopify SEO Guide: How to increase organic traffic to your store

    May 21, 2020 | 05:41 am

    SEO tips to fully optimize your Shopify site for higher rankings and more sales.Please visit Search Engine Land for the full article.

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  • Empathetic content marketing falls flat without authenticity [Video]

    May 20, 2020 | 07:15 am

    During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic.Please visit Search Engine Land for the full article.

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  • 4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

    May 19, 2020 | 12:00 pm

    Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable. Please visit Search Engine Land for the full article.

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  • Bing can now answer queries with a simple ‘Yes’ or ‘No’

    May 19, 2020 | 09:51 am

    The yes/no summary uses natural-language modeling and comes with a carousel of sources.Please visit Search Engine Land for the full article.

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  • Is automotive a bellwether for Google My Business trends during COVID-19?

    May 19, 2020 | 08:58 am

    Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to reviews.Please visit Search Engine Land for the full article.

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  • How to evaluate content marketing opportunities during COVID [Video]

    May 19, 2020 | 07:50 am

    “It’s easy to get to get stuck on the pandemic, but how it’s impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land.Please visit Search Engine Land for the full article.

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  • YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

    May 19, 2020 | 07:34 am

    Brand advertisers will be able to target TV screen viewing for the first time. Please visit Search Engine Land for the full article.

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  • See who’s keynoting SMX Next

    May 19, 2020 | 06:04 am

    Join us online (for free!) June 23-24 to access 30+ sessions from leaders in search marketing technology, plus keynotes from four Search Engine Land experts.Please visit Search Engine Land for the full article.

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  • Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools

    May 19, 2020 | 05:28 am

    Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX London.Please visit Search Engine Land for the full article.

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  • Google Search Console adds new guided recipes reports

    May 19, 2020 | 02:58 am

    Get your recipe markup in order with these new Google tools.Please visit Search Engine Land for the full article.

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  • Google Discover performance reports data issue

    May 18, 2020 | 11:16 am

    You may see a significant decline in your Google Discover traffic in Google Search Console, this may be a reporting bug.Please visit Search Engine Land for the full article.

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