Industry News

  • YouTube’s next big change could penalize anyone who creates for kids

    Nov 14, 2019 | 18:29 pm

    YouTube’s next big change could penalize anyone who creates for kids YouTube just changed a major rule for anyone who uploads videos, ostensibly to protect kids — but now content creators are confused as to how to follow it. Starting next year, all YouTube content creators will have to tick a box when they upload a video, indicating whether or not said video is “kid-directed.” Creators will also have to categorize each of their previously uploaded videos and even their entire channels the same way. Content for kids in this case means children are the primary audience or the content that is “directed to children but children are a secondary audience,” to…[…]

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  • Why this 2019 Nobel physics winner says we should stop calling it a ‘Big Bang’

    Nov 14, 2019 | 18:22 pm

    Why this 2019 Nobel physics winner says we should stop calling it a ‘Big Bang’ The Big Bang Theory remains the most convincing and popular estimation on the origin of universe, but that doesn’t mean it’s true. James Peebles, a one-half winner of the 2019 Nobel Prize for Physics (he split the award with a duo comprised of Michel Mayor and Didier Queloz), is a bit of a curmudgeon when it comes to early-universe theories. According to him, the events surrounding the “Big Bang” are still unknown, and he really wishes his colleagues would stop referring to it as a “big bang.” According to a report from Agence France-Presse (AFP), Peebles told an audience at…[…]

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  • Elon Musk says Neuralink can ‘solve’ autism with a brain chip. We call BS

    Nov 14, 2019 | 17:03 pm

    Elon Musk says Neuralink can ‘solve’ autism with a brain chip. We call BS Elon Musk‘s back on the podcast scene and causing mayhem as usual. Instead of smoking cannabis with Joe Rogan – an activity that’s illegal at the federal level, where Musk holds a security clearance – he’s making outlandish claims about the capabilities of a brain chip in development by his neuro-tech startup Neuralink. On Lex Fridman’s “Artificial Intelligence” podcast, Musk recently stated that Neuralink will ‘solve’ certain brain disorders. This is a claim that may be too bold, even for Elon. He told Fridman: So Neuralink I think at first will solve a lot of brain-related diseases. So could be…[…]

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  • Google is rolling out RCS, text-messaging on steroids, in the US

    Nov 14, 2019 | 16:15 pm

    Google is rolling out RCS, text-messaging on steroids, in the US Rich Communication Services (RCS) has been a long time coming. Billed as the future of text messaging and the technology that will eventually replace SMS and MMS, it’s been Google’s pet project as the way to ‘fix’ messaging on mobile devices ever since the company gave up on Hangouts and Allo. Instead of using a separate messaging app, RCS works just like regular old texting, except it adds a bunch of features usually only available in apps like WhatsApp or Messenger. Unfortunately, carriers have been slow to implement the technology, looking to differentiate themselves from the Google-led standard with their…[…]

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  • Instagram just took its divisive ‘hidden likes’ experiment global

    Nov 14, 2019 | 15:40 pm

    Instagram just took its divisive ‘hidden likes’ experiment global Instagram today announced it’s expanding its test of hidden likes to users around the world. This means that a significantly higher number of people will be logging into Instagram today and seeing their friends’ posts sans numbers. The test was run in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand earlier this year. Now it’s been expanded to the rest of the world. So if, all of a sudden, you can’t see the number of likes on another user’s post, it’s because you’ve been included in this test. The layout is otherwise unchanged. Starting today, we’re expanding our test of private…[…]

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  • Facebook let anti-vaxxers run rampant with misinformation ads, because money

    Nov 14, 2019 | 15:31 pm

    Facebook let anti-vaxxers run rampant with misinformation ads, because money Earlier this year Facebook said it would crack down on ads from groups peddling misinformation about vaccines. The announcement was heralded by medical professionals and pundits as a capstone in their efforts to fight the pro-disease movement. However, in the time since the announcement, Facebook‘s done the exact opposite. A recent study from researchers at the University of Maryland, George Washington University, and Johns Hopkins shows that Facebook blocked pro-vaccination ads on the basis that they were too political, while simultaneously allowing hundreds of advertisements from anti-vaccination groups to display for millions of users. Many of these ads were targeted…[…]

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  • Wikipedia’s co-founder takes on Facebook with ad-free social network

    Nov 14, 2019 | 14:11 pm

    Wikipedia’s co-founder takes on Facebook with ad-free social network Wikipedia co-founder Jimmy Wales thinks he can create a better social network. Called WT:Social, the network has no financial association with Wikipedia, but operates on a similar business model: donations, not advertising. WT:Social went live last month and is currently nearing 50,000 users. The company is rolling out access slowly; when I signed up, I was approximately number 28,000 on the waitlist. Alternatively, you can pay 13 bucks a month or 100 a year to get access right away. In comments to the Financial Times, Wales said “The business model of social media companies, of pure advertising, is problematic. It…[…]

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  • Google reportedly plans to offer checking accounts starting next year

    Nov 14, 2019 | 12:02 pm

    Google reportedly plans to offer checking accounts starting next year A report from the Wall Street Journal indicates Google is getting into the banking industry — specifically, it’ll soon offer checking accounts. The project is codenamed Cache (hmm, fitting), and is set to launch sometime next year. The accounts will be managed by Citibank, and a credit union at Stanford. According to Google, Citibank will handle the “financial plumbing.” This feels like bit of a dig at Apple, which claimed its new card — which is backed by Goldman Sachs — was created by a tech company and “not a bank. Google‘s Caesar Sengupta told WSJ the company wants to “partner deeply…[…]

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  • Brother of OneCoin’s ‘Cryptoqueen’ pleads guilty, could serve 90 years in prison

    Nov 14, 2019 | 11:42 am

    Brother of OneCoin’s ‘Cryptoqueen’ pleads guilty, could serve 90 years in prison The brother of OneCoin’s missing “CryptoQueen” has pleaded guilty to money laundering and fraud charges, BBC reports. Konstantin Ignatov admitted to his role in the multi-billion dollar OneCoin scam when he signed a plea deal on October 4. That document has since been obtained by Inner City Press. Ignatov is yet to be sentenced, but now faces up to 90 years in prison. OneCoin’s alleged ringleader Dr. Ruja Ignatova is still on the run, while Ignatov is reportedly worried that his recent plea deal may “reveal activities of individuals” who might use violence against him and his family. As such,…[…]

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  • Razer’s Kraken Ultimate headset sounds just alright, but feels super comfy

    Nov 14, 2019 | 10:00 am

    Razer’s Kraken Ultimate headset sounds just alright, but feels super comfy How was your weekend? “Not bad, went out with some frie–” Mine was dope. I was at my crib (you can still call a tiny overpriced studio a crib) checking out an unreleased Razer gaming headset that nobody’s tried before. Cuz my life’s dope and I do dope shit. What can I say, I’m a cool guy. I’m so cool I spent the entire Friday pompously bragging to my colleagues I’m reviewing a yet-to-be-launched headset over the weekend. “What kind of a headset,” nobody asked. “I’m really sorry, I signed an NDA, I can’t talk about it. No, I really can’t.” But now…[…]

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  • Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

    Nov 14, 2019 | 08:15 am

    Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement. Please visit Search Engine Land for the full article.

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  • Rand Fishkin on optimizing for and against Google

    Nov 14, 2019 | 04:23 am

    The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.Please visit Search Engine Land for the full article.

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  • Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

    Nov 14, 2019 | 02:44 am

    This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center. Please visit Search Engine Land for the full article.

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  • Reviews platform GatherUp acquired by martech holding company ASG

    Nov 14, 2019 | 02:40 am

    Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies.Please visit Search Engine Land for the full article.

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  • Entries are now being accepted for the 2020 Search Engine Land Awards

    Nov 13, 2019 | 09:00 am

    Get the recognition your team deserves. Enter your best-performing campaign now. Please visit Search Engine Land for the full article.

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  • Google starts new Search Console training series on YouTube

    Nov 13, 2019 | 08:10 am

    Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search Console.Please visit Search Engine Land for the full article.

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  • CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

    Nov 13, 2019 | 07:31 am

    The service is Google’s first real foray into SaaS for SMBs. Please visit Search Engine Land for the full article.

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  • Search Engine Land unveils Periodic Tables of PPC at SMX East

    Nov 13, 2019 | 06:10 am

    The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.Please visit Search Engine Land for the full article.

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  • Understanding referrer clicks and how they can skew search engine market share

    Nov 13, 2019 | 05:00 am

    Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.Please visit Search Engine Land for the full article.

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  • SEO myths busted by an ex-Googler

    Nov 13, 2019 | 02:06 am

    Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think.Please visit Search Engine Land for the full article.

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  • Part II Video: Danny Sullivan on what he sees differently now working inside Google

    Nov 13, 2019 | 02:00 am

    Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google. Please visit Search Engine Land for the full article.

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  • Google did several search algorithmic updates; somewhat confirming update rumors

    Nov 12, 2019 | 10:50 am

    Google said “We did, actually several updates” this week.Please visit Search Engine Land for the full article.

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  • Want to speak at SMX West? Here’s how

    Nov 12, 2019 | 04:58 am

    The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, November 13-14 at the Jacob K. Javits Convention Center in New York.Please visit Search Engine Land for the full article.

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  • Here’s what you need to know about Google’s newest local algorithm update

    Nov 12, 2019 | 04:53 am

    Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.Please visit Search Engine Land for the full article.

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  • Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

    Nov 12, 2019 | 04:30 am

    New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.Please visit Search Engine Land for the full article.

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  • Google My Business discontinues toll free phone support

    Nov 12, 2019 | 03:29 am

    This will impact how quickly your Google My Business issues can be addressed.Please visit Search Engine Land for the full article.

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  • New SERP feature truncates title tag in favor of location

    Nov 12, 2019 | 01:00 am

    Google automatically adding locations to title tags can work well in local businesses’ favor.Please visit Search Engine Land for the full article.

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  • Here’s how to set up the Google Site Kit WordPress plugin

    Nov 11, 2019 | 09:37 am

    Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics.Please visit Search Engine Land for the full article.

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  • Which SEO software is right for your company?

    Nov 11, 2019 | 08:18 am

    Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice.Please visit Search Engine Land for the full article.

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  • DuckDuckGo joins World Wide Web Consortium

    Nov 11, 2019 | 07:24 am

    The search engine says it will contribute to global standards with privacy in mind.Please visit Search Engine Land for the full article.

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