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Industry News

  • Snapchat is ripping off TikTok — the cycle is now complete

    Nov 25, 2020 | 01:20 am

    Snapchat is ripping off TikTok — the cycle is now complete As surely as the student succeeds the master, the cannibalized social media service shall, in turn, cannibalize another. It’s the axiom of social survival in the ongoing battle for the attention of the Youth. What did the Youth love before? Snapchat. What do they love now? TikTok. So now Snapchat’s ripping off TikTok. Introducing Spotlight 🔦 The best of Snapchat. Sit back and take it all in, or submit your video Snaps and you could earn a share of more than $1,000,000 a day. Happy Snapping!https://t.co/U7eG7VNJqk pic.twitter.com/mxGWuDSdQk — Snapchat (@Snapchat) November 23, 2020 Well okay, I’m exaggerating a little. Snapchat’s goal…[…]

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  • DoNotPay, the AI lawyer for your inbox, now lets you report businesses for tax fraud

    Nov 24, 2020 | 23:48 pm

    DoNotPay, the AI lawyer for your inbox, now lets you report businesses for tax fraud Here’s a cool one: DoNotPay, the legalese-trained email crawler that scours your inbox for ways to save you money (or earn you payouts from class action lawsuits), now helps you collect government tax fraud bounties. Natural language processing just keeps getting better. The software’s pretty simple to use. You open the DoNotPay client, input the details of the fraudulent business including any evidence you can provide, and hit send. The IRS (for US users) or HMRC (for UK users) will then contact you concerning any cash rewards. In the case of the IRS, reporters could be eligible for up to…[…]

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  • Ableist capitalist individualism

    Nov 24, 2020 | 21:25 pm

    Ableist capitalist individualism Coronavirus in Context is a weekly newsletter where we bring you facts that matter about the COVID-19 pandemic and the technology trying to stop its spread. You can subscribe here. Hola pandemic pals, I saw an elderly gentleman selling face masks outside of a convenience store today. He shook hands with almost everyone who spoke to him as they passed.I paused for a long moment and watched, unable to stop myself from wondering if he’d still be alive come Christmas. If he quits selling masks he may go hungry. There isn’t much in the way of government aid for the elderly or disabled…[…]

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  • Google tests multiple contextual links in featured snippets

    Nov 24, 2020 | 17:20 pm

    Google confirms web stories as featured snippets are not a great experience for searchers.Please visit Search Engine Land for the full article.

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  • Are you a poet? / Google’s new AI will help / Rewrite your shit prose

    Nov 24, 2020 | 15:07 pm

    Are you a poet? / Google’s new AI will help / Rewrite your shit prose If you’re an aspiring poet who doesn’t know your sonnets from your stanzas, a new Google AI app could transform you into a legendary wordsmith. Or at least, a decent impersonation of one. Verse by Verse is described by the Big G as “an experimental AI-powered muse that helps you compose poetry inspired by classic American poets.” It’s powered by a combination of two machine learning models: a generator trained on lauded poetry, and a second model that decides which of its verses would fit your next line. You can choose up to three classic poets as inspiration, and then select…[…]

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  • 10 unique tech holiday gifts you can get now with Black Friday discounts

    Nov 24, 2020 | 14:00 pm

    10 unique tech holiday gifts you can get now with Black Friday discounts TLDR: Check out these 10 unique gift ideas at early Black Friday prices that will help you win holiday gifting this year. With the holiday season already shaping up to be a strange one for many, consider this idea — be the person who gives the most strangely cool gifts. Like a record player that spins while the record lays flat. Or reusable paper. Or earbuds that translate foreign languages like you’re in Star Trek. Right now, all those options and more are on sale as part of TNW Deals’ early access to loads of cool holiday gift ideas at…[…]

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  • Meshmerize is the winner of the Start-up Games

    Nov 24, 2020 | 13:24 pm

    Meshmerize is the winner of the Start-up Games Digital Hub Initiative’s Start-up Games event was back again for a second edition on 29 October 2020. 10 of the most innovative up and coming startups from across Germany’s digital hubs were invited to pitch their ideas to a panel of five leading international VCs. But only one would come out on top... …and the winner was Dresden-based Meshmerize!  Founded just 11 months ago, this high potential startup has already secured EXIST Forschungstransfer funding from the German government, and has now taken home the Start-up Games’ coveted golden gnome prize. But just what is it about this young startup that…[…]

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  • Elon Musk eclipses Bill Gates to become the world’s second richest person

    Nov 24, 2020 | 13:22 pm

    Elon Musk eclipses Bill Gates to become the world’s second richest person Elon Musk is now worth more than $128 billion, making him the second richest person in the world behind Amazon bald-king Jeff Bezos. Tesla’s chief exec barely eclipsed Microsoft’s Bill Gates to claim the number two position overnight, according to Bloomberg’s Billionaire Index. Mostly, Musk’s gains can be attributed to Tesla‘s rampaging share price. Musk owns around 20% of all Tesla shares, meaning that when Tesla stock pumps, so does his paper fortune. Indeed, the enigmatic billionaire has added over $100 billion to his on-paper net worth in 2020, during which time Tesla stock absurdly returned more than 500%. [Read: Why this…[…]

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  • Take a peek into PPC routines during Cyber Five week

    Nov 24, 2020 | 13:17 pm

    After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Please visit Search Engine Land for the full article.

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  • Google puts some contextual search features in context

    Nov 24, 2020 | 11:43 am

    Google is using newish language understanding models specific to leveraging conversational context for these search features.Please visit Search Engine Land for the full article.

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  • Battle of the affordables: Pixel 4a vs OnePlus Nord vs Poco X3

    Nov 24, 2020 | 11:15 am

    Battle of the affordables: Pixel 4a vs OnePlus Nord vs Poco X3 In the Indian smartphone market, the ₹10,000-₹20,000 ($135-$270) price bracket is extremely popular. Many folks get their first or second handset in that range. However, when they are upgrading, they might have to look for devices beyond the ₹35,000 ($470) mark to get a good value for money products. However this year, because of plenty of noteworthy launches, the ₹20,000-₹35,000 ($270-$470) price band is filled with great options for consumers. For the past couple of months, I’ve used the OnePlus Nord, the Poco X3, and the Google Pixel 4a for a few weeks each, one after another. These phones offer different things,…[…]

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  • Google launches new crawl stats report in Search Console

    Nov 24, 2020 | 11:13 am

    Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.Please visit Search Engine Land for the full article.

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  • 10 ways you can support women in SEO

    Nov 24, 2020 | 10:32 am

    Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.Please visit Search Engine Land for the full article.

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  • California paves way to let self-driving taxis charge for rides

    Nov 24, 2020 | 09:45 am

    California paves way to let self-driving taxis charge for rides Regulators in California have given the go ahead for self-driving taxis to charge riders for their services. The California Public Utilities Commission (CPUC) has approved two programs: the Drivered Autonomous Vehicle Deployment Program and the Driverless Autonomous Vehicle Deployment Program, The Verge reports. According to the report, these programs now permit self-driving taxi operators to “offer passenger service, shared rides, and accept monetary compensation for rides in autonomous vehicles.” [Read: Neural’s market outlook for artificial intelligence in 2021 and beyond] As part of the programs, companies that launch self-driving taxi services will need to submit quarterly reports to the CPUC…[…]

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  • Targeting Trump fans, QAnon ad slips through Facebook’s filters

    Nov 24, 2020 | 09:28 am

    Targeting Trump fans, QAnon ad slips through Facebook’s filters Despite Facebook’s efforts to tamp down on the fringe conspiracy QAnon movement, its backers are still finding ways to push its message on the platform — even paying Facebook to do so. Just days after announcing last month that it would ban QAnon theories from the site, Facebook allowed an advertisement featuring a cartoon Pepe the Frog — a character associated with the alt-right political movement— with a message to “Connect with Cue.” The ad, when clicked, directed Facebook users to a Facebook page called “Cue” featuring popular QAnon videos. The Markup found the Cue ad in data submitted by…[…]

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  • How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

    Nov 23, 2020 | 12:49 pm

    Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.Please visit Search Engine Land for the full article.

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  • Don’t miss Search Marketing Expo online December 8-9

    Nov 23, 2020 | 11:00 am

    Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.Please visit Search Engine Land for the full article.

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  • Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

    Nov 23, 2020 | 09:00 am

    The social media marketing week in review: A round up of news and announcements you may have missed.Please visit Search Engine Land for the full article.

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  • Video: Elie Orgel on using data to create pages that get links

    Nov 23, 2020 | 08:49 am

    Create content that easily gets links and ranks well in search.Please visit Search Engine Land for the full article.

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  • Google manual actions bug is now resolved

    Nov 23, 2020 | 08:44 am

    Google’s Daniel Waisberg confirmed this bug is resolved and said it only “affected only a tiny number of sites.”Please visit Search Engine Land for the full article.

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  • Google Guaranteed badge starting to appear on Google Maps listings

    Nov 19, 2020 | 17:32 pm

    Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.Please visit Search Engine Land for the full article.

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  • Google investigating missing manual actions

    Nov 19, 2020 | 08:15 am

    Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.Please visit Search Engine Land for the full article.

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  • What to evaluate ahead of Google’s Page Experience update

    Nov 18, 2020 | 14:03 pm

    The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.Please visit Search Engine Land for the full article.

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  • Google’s new Small Business Advisors program aims to help SMBs grow

    Nov 17, 2020 | 10:14 am

    Don’t think of it as an enhanced version of Google Support. Please visit Search Engine Land for the full article.

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  • Google’s Auto Applied Recommendations catch advertisers, agencies off guard

    Nov 17, 2020 | 09:56 am

    The auto-applied changes do not show in Google Ads change history logs. Please visit Search Engine Land for the full article.

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  • Google migrates the disavow link tool to new Search Console

    Nov 17, 2020 | 09:08 am

    Google also added the ability to download the file and see new errors related to your file.Please visit Search Engine Land for the full article.

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  • Google Ads wants advertisers to give broad match another shot

    Nov 16, 2020 | 13:55 pm

    Broad match keyword suggestions will start surfacing in RecommendationsPlease visit Search Engine Land for the full article.

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  • The future of search marketing: Where do we go from here?

    Nov 16, 2020 | 10:00 am

    Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what’s next.Please visit Search Engine Land for the full article.

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  • Video: Michael Lewittes on growing a site after an algorithm update

    Nov 16, 2020 | 08:47 am

    He built his own entertainment news site, went through numerous Google algorithm updates and sold it to a private equity firm at the top.Please visit Search Engine Land for the full article.

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  • Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

    Nov 16, 2020 | 08:30 am

    The social media marketing week in review: A round up of news and announcements you may have missed.Please visit Search Engine Land for the full article.

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