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Job Information Market Research Specialist Company Information
Contact Name Connect First Credit Union
Contact Email
Since 09-10-2014
Job Information
Job Type Full-Time
Duration 1 Year
Salary Range Per Month
Category Market Research
Sub Category
Shift Morning
Posted 18-11-2016
Minimum Education University
Degree Title Bachelor's Degree
Minimum Experience 4 Year
Work Permit Canada
Required Travel
Job Status
Job Status Sourcing
Start Publishing 18-11-2016
No of Jobs 1
Stop Publishing 23-02-2018

As the Market Research Specialist, you will be responsible for:

  • Delivering external market and internal member analytics and research to support the credit union's overall strategic plans and business objectives.
  • Creating insights that drive member acquisition, growth, retention, loyalty, overall profitability and market share as well as improve member experience.
  • Supporting research projects that provide accurate and timely market information to aid decision making and product development, and supports external market research.
  • Conducting primary and secondary research to identify opportunities, trends, and new emerging risks that may impact current/future strategy and business plan; analyzing results, evaluating alternatives against the organization's business objectives to present business recommendations to directors.
  • Conducting research and develops member insights reports to identify trends and opportunities for the organization.
  • Providing data analytics support including product planning, business case development, organization-wide analytics and ad-hoc market analysis.
  • Participating in the development of organizational business cases and thought papers by working collaboratively to analyze data and provide insights to support business decisions.
  • Conducting strategic research including environmental scanning and competitive intelligence, and in conjunction with the Director, Strategy & Innovation, developing detailed reports and analysis around competitive landscape for presentation to management.
  • Conducting market research and utilizing external and internal data sources to assist in defining internal analytical standards such as market area and strategic segmentation mapping.
  • Ensuring that the use of data collected for research purposes complies with privacy legislation and internal policies.
  • Participating in the development, implementation and maintenance of corporate CRM solutions.
  • Reviewing, revising, and documenting work procedures and processes; suggesting methods to increase efficiency and accuracy.
  • Supporting the implementation of the established annual business plan for the department.
  • Remaining current on best practices, legislations, regulations, policies and procedures.
  • Acting as a resource to other staff within the department.
  • Bachelor's degree in business, economics, statistics or mathematics.
Preferred Skills
  • 4 - 6 years' experience in marketing.
  • Strong computer skills in Microsoft Office applications and ability to learn other programs.
  • Excellent communications skills; both written and verbal.
  • Strong critical thinking and analytical skills.
  • Excellent organizational and multi-tasking skills.
  • Excellent attention to detail.