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Job Information VP Research Company Information
Contact Name Human Resources
Contact Email bbcworldwidecareers@bbc.com
Since 18-10-1995
Job Information
Job Type Full-Time
Duration
Salary Range Per Month
Department
Category Business Research
Sub Category
Shift Morning
Posted 05-10-2016
Requirements
Minimum Education University
Degree Title
Minimum Experience 10 Year (Quantitative Market Research)
Work Permit
Required Travel
Job Status
Job Status Sourcing
Start Publishing 05-10-2016
No of Jobs 1
Stop Publishing 11-10-2019
Description

The Vice President Research acts as the voice of the North American consumer to inform key business decisions across BBCWA’s portfolio of B2C and B2B businesses. This role leads all custom qualitative, quantitative and third party research with a focus on identifying audiences, understanding who they are, what they need and the BBC’s role in their lives. Reports to SVP, Strategy and Business Development, oversees Manager, Research and coordinates with analysts dedicated to OTT and .com digital businesses.

PRINCIPAL ACCOUNTABILITIES 

  • Oversee both qualitative and quantitative research for BBC Worldwide North America (BBCWNA) and our various business areas including our: soon-to-launch DTC, OTT service, TV Sales and Distribution department (to broadcast & cable networks, SVOD service and others), Consumer Products division, LA Development and Production division and our Digital Ad Sales group (bbc.com). Also help to support our joint venture with AMC Networks in the BBC America cable network. 
  • Design and execute primary research with particular emphasis on segmentation, branding, marketing, program testing and user testing. Implement focus groups and in-depth interviews, design surveys, analyze data and report results of proprietary studies. Steer brand development and strategic research on specific key global brands. Evaluate brand potential and diagnose consumer barriers.
  • Work with divisional leaders and senior management in formulating strategic vision and rationale based on detailed consumer insights.
  • Ensure consumer insight is optimized, utilized and valued throughout the business and especially heard at the senior level.
  • Play a senior thought leadership role within BBCWNA’s internal marketing, research and executive level teams.
  • Have a deep understanding of the BBC audience in the US and serve as the voice of US consumers in the marketplace. Leverage this depth of understanding in internal and external conversations.
  • Help to research new business opportunities for WW in the US media space, with focus on areas determined by senior management. Plan and execute research as appropriate, with a primary focus on market trend and consumer behavior information.
  • Be informed of developments in the US media markets, and keep relevant BBCWNA colleagues and senior management updated on a regular basis. Examples include programming trends and consumption habits in the US market, highlighting key developments, and analyzing WW’s performance relative to these trends.
  • Have an understanding of the BBC – its structure, role and ambitions and BBCWW’s partnerships and audience profiles of US consumers of BBC content.
  • Lead ongoing transition to a more consumer-oriented culture within BBCWA.
Agreement
Qualifications
Preferred Skills

KNOWLEDGE AND EXPERIENCE 

  • 10-15 years of experience in qualitative and quantitative market research gained through prior positions in an entertainment/TV company, market research company, advertising agency, brand consultancy firm etc. 
  • Proven experience in conceiving and implementing domestic and international research studies, particularly in primary research – pilot testing, brand tracking, product/user testing, branding and positioning. Knowledge of sample design, survey writing, fielding logistics and report writing / presentation abilities.   Strong understanding of market research methodologies (traditional and innovative), research systems and data analysis.
  • Experience with secondary research products, with an expertise in appropriate sources for media information and an ability to run and analyze digital and TV media information. 
  • Knowledge of the US and Canadian media markets, particularly broadcasting, digital and social. Know key products, players, trends, overlaps, and interdependences.  
  • Knowledge of market trends specific to emerging platforms and their business models 
  • Experience with SVOD services or subscription based products is highly desirable.
  • Exceptional interpretative skills based on years of insightful analysis of consumer data and trends
  • Successful conversion of consumer behavior and trends into actionable insights and strategic plans
  • Excellent interpersonal skills with the ability to communicate confidently, authoritatively and effectively to all levels of the organization including senior management
  • High level of experience in budget and staff management

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