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University of Pennsylvania The Wharton School Research: Design Fundamentals and Applications in Business WH 150


WH 150 provides an introduction to all stages of the research process for business topics. In the first third of the course, we discuss theory building, hypothesis development, and research design choices particularly in causal research. In the second third, we discuss data collection methods (e.g., surveys, experiments, case studies, and field work) as well as the use of archival databases. This part of the course emphasizes the interplay between research design choices and choices about sampling/data collection methods. In the final third of the course, we discuss data analysis and interpretation, including methods for converting raw data, including qualitative data, into measurable constructs suited to statistical analysis. This part of the course includes only an introduction to (exposure to) data analysis methods.

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