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The Dark Side of Trusting Web Searches


With the endless stream of information available on the Internet, website owners now find it increasingly difficult to get their sites noticed even if their content provides very useful and interesting information on popular subjects. To gain and improve site traffic or to attract visitors, a site now needs to reach the top ranks in engines via search engine optimization (SEO). SEO’s popularity, however, has also piqued cybercriminals’ attention. In fact, a widely used cybercriminal technique to deliver malware to unsuspecting users’ systems while earning huge amounts of profit, it has given rise to what we now know as blackhat SEO...

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