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Cpo briefing material for safe online shopping campaign

The Internet provides a safe and convenient forum for people to shop and communicate with friends and family. Market research suggests that more and more people are conducting their shopping online with 30% of consumers expecting to use their mobile phone as their main shopping tool in the future1 . December 2016 saw an increase of 15.4% in online purchases2 with over 50% of Irish people shopping online3 , most of whom purchased or sold goods and services with no difficulty. However, in a small number of cases difficulties do arise and fraud results in users losing money or having their credit/debit card details being compromised.

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