Articles
Pages
Products
Research Papers
Search - Easy Blog Comment
Blogs
Search Engines
Events
Webinar, Seminar, Live Classes

Research Papers Library

Impact of Search Engines on Page Popularity

Recent studies show that a majority of Web page accesses are referred by search engines. In this paper we study the widespread use of Web search engines and its impact on the ecology of the Web. In particular, we study how much impact search engines have on the popularity evolution of Web pages. For example, given that search engines return currently “popular” pages at the top of search results, are we somehow penalizing newly created pages that are not very well known yet? Are popular pages getting even more popular and new pages completely ignored? We first show that this unfortunate trend indeed exists on the Web through an experimental study based on real Web data. We then analytically estimate how much longer it takes for a new page to attract a large number of Web users when search engines return only popular pages at the top of search results. Our result shows that search engines can have an immensely worrisome impact on the discovery of new Web pages.

Download PDF

Latest Upcoming Events

Fri Sep 20 @12:00AM
INFORMATION - KNOWLEDGE - INNOVATION IN THE EUROPEAN RESEARCH AREA
Fri Sep 20 @12:00AM
ADVANCED SEARCH SUMMIT D.C.
Wed Sep 25 @12:00AM
2019 NKOS Workshop
Sun Sep 29 @12:00AM
Internet Marketing Association ImpactSHOW 2019
Mon Sep 30 @12:00AM
Internet Marketing Association ImpactSHOW 2019
Wed Oct 02 @12:00AM
#AoIR2019
Thu Oct 03 @12:00AM
#AoIR2019
Thu Oct 03 @12:00AM
CONNECTED DATA CONFERENCE 2019
Fri Oct 04 @12:00AM
#AoIR2019
Fri Oct 04 @12:00AM
CONNECTED DATA CONFERENCE 2019

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.
Please wait

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Subscribe to Our Newsletter

Receive Great tips via email, enter your email to Subscribe.
Please wait

Follow Us on Social Media